[ kloutmate ]
A platform providing insights to social
[ business overview ]
media influencers and connecting them with relevant brands.
THE ANTISOCIAL SOCIAL CLUB
[ the market ]
The Kylie Klan A young influencer ( ages 15-26) with a rising following ( at least 20% semiannually) and a good understanding of trending brands in their segment. This influencer is the representation of popculture within their market, speaks the lingo and showcases the intended aesthetic and lifestyle of their audience. Whether it be gaming, fashion or sports, not only is this person in the know, they have the potential to become pop-culture influencers.
Micro-Influencer A side-hustle influencer, mainly on Instagram (ages 25-35) and has a following of 1,000 - 20,000. This segment has a niche interest and follows trends, rather than makes them. From yoga moms to vegan queens, this persona lives an “instagramable� life, and shares the products and brands that make their lives soooooooo much better. This user has cultivated communities surrounding their content. They interact with fans and followers regularly and, as a result see high engagement and active audiences.
New Kid on The Web A newcomer ( ages 18-27 ) is looking to transition their personal social media profile into a public one. They are creatives working in music, film, design or all three! This influencer wants to showcase their personal brand, their lifestyle or their special skill throughs social media. They have an understanding of social media layouts and design, but need the tools to build a fully scalable social media brand.
[ the market ]
THE PRODUCT MAKERS
Millennial Musthave A well-established brand with more than 10 million followers. This brand not only uses social media to build brand awareness, but also curbs it to reflect the pop-culture of the times.
Rising Star A brand recognized in the fashion industry with more than 100 million followers. This brand not only uses social media to build brand awareness, but also curbs it to reflect the pop-culture of the times.
Scalable Startup An e-commerce brand with a growing following of 100K+. This brand lives online and depends on social media to take customers from click to checkout.
Industry Overview From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media personalities have to complete every day. Hence, the demand for social media tools is high. However, this also means the supply is more than abundant. In the industry there are currently tools available that can streamline your workflows, create planned schedules, gain current data on social media influencers and even ensure your content reaches the right audience at the right time.
COMPETITION
DIRECT
PEERINDEX
U P F LU E N C E
INDIRECT
K LO U T
KRED
FUTURE
GOOGLE A N A LY T I C S
FA C E B O O K A N A LY T I C S
BUZZSUMO
TWTRLAND
Competitors In Porters Five Forces an important aspect of recognizing the competition within a market is the “Threat of Substitutes.” In tandem with my business overview and my market, there are indirect, direct and future competitors that share an audience and provide similar services
It’s easy to enter the social media realm, but how do you stand out?
[ the problem ]
+ A web toolkit of tutorials, data insights and trending topics to help social media influencers engage and expand their audience
A social media talent data base focused on connecting brands with rising influencers that are relevant tot heir brand messaging
[ the vision ]
Influencing the next generation of pop-culture consumers
[ the mission ] To create a UX platform that facilitates authentic connections between influencers and brands
đ&#x;”‘ key partners - Google Analytics - Facebook Analytics - Twitter Analytics
- Photography and Video editors
✅ key activities -
24/7 Live Chat Analytics UX Management Content creation
đ&#x;™‹ key resources -
đ&#x;’¸ cost structure -
Web hosting General Admin Product Development Marketing & Sales Creative contractors
Support Team Marketing Team Data Analyst Team Social Media Experts
đ&#x;“˘ value proposition - One platform providing
tutorials, data insights and trends to help influencer create relevant content - Provide an Online talent database for agencies and brands looking for both micro and macro social media influencer - Providing influencer metrics by - commercial and financial success - reputation and credibility - quality of affiliations and contacts - charisma and the impact of personality
( customer relationships - Providing around the
clock support to users - Developing relevant content on weekly basis - Creating authentic connections between brands and talent
đ&#x;šš channels - Website & Mobile App - Consolidated quarterly
-
reports with insights released to public Ad Campaign Social Media Pages Email Live Support Chat
đ&#x;’ľ revenue stream - User Subscriptions - Talent Solutions - Data Reselling
) customer segments - Social Media
Influencers - Kylie Klan - Micro- Influencers - New Kids - Talent Recruiters - Millenial Musthaves - Rising star - Scalable Startups - Both
Test 1: Design Hypothesis : Website design will influence users completing registration. Method: A/B Split Testing – Simple testing of a page’s one element against another to see which element results in better performance.
Test 2: Email Hypothesis : Aspiring social media influencers use trends, pop-culture references and tutorials to better engagement. Minimum Viable Product: Create a personalized curated email campaign with trend analysis,, video tutorials and other resources to help better aspiring social media users content
Hypothesis : Recruiters want access to more insightful , specific information on influencers
Test 3 : Marketing Consultation
Method: Approach businesses and provide : - commercial and financial success - reputation and credibility - quality of affiliations and contacts - charisma and the impact of personality