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Hot Dog Hypocrisy
“I know they are terrible, but I do eat them.”
TANYA, 48
CANDICE, 24
[12]
HOT DOGS7BILLION ARE CONSUMED BETWEEN MEMORIAL DAY AND LABOR DAY [13]
TAKEAWAY People are hot dog hypocrites, too embarrassed to admit they eat them. SOLUTION Fight the stigma and rebel against the hot dog norms.
HOT DOG HYPOCRISY
During our investigations, we started to notice an interesting trend: people ate hot dogs more than they were conscious of or even willing to admit. From our online national Qualtrics survey with over 1000 participants, 58% of people said they eat hot dogs occasionally to weekly. Even from our food industry interviews, 70% of participants said they still enjoyed hot dogs despite their health concerns. Participants were constantly contradicting themselves.
JUDGY DOGGY
We needed to understand why people weren’t willing to openly embrace the hot dog when they were eating so many of them. Our online survey found people feel most comfortable eating hot dogs in environments where it’s widely accepted, and even a tradition, like summer barbecues and baseball games. Outside of these events, the fear of receiving social disapproval puts people under pressure to reject the hot dog publicly. As Snoop Dogg so eloquently said on Jimmy Kimmel, “If I ever see a [brother] eating a hot dog again, imma smack that sh*t outta his hand.”[14]
