“I don’t eat a lot of hot dogs... but I just had the best hot dogs this past weekend.” CANDICE, 24
[12]
“I know they are terrible, but I do eat them.” TANYA, 48
7
BILLION
HOT DOGS
ARE CONSUMED BETWEEN
MEMORIAL DAY AND LABOR DAY
TAKEAWAY
SOLUTION
People are hot dog hypocrites, too embarrassed to admit they eat them.
Fight the stigma and rebel against the hot dog norms.
[13]
HOT DOG HYPOCRISY During our investigations, we started to notice an interesting trend: people ate hot dogs more than they were conscious of or even willing to admit. From our online national Qualtrics survey with over 1000 participants, 58% of people said they eat hot dogs occasionally to weekly. Even from our food industry interviews, 70% of participants said they still enjoyed hot dogs despite their health concerns. Participants were constantly contradicting themselves.
JUDGY DOGGY We needed to understand why people weren’t willing to openly embrace the hot dog when they were eating so many of them. Our online survey found people feel most comfortable eating hot dogs in environments where it’s widely accepted, and even a tradition, like summer barbecues and baseball games. Outside of these events, the fear of receiving social disapproval puts people under pressure to reject the hot dog publicly. As Snoop Dogg so eloquently said on Jimmy Kimmel, “If I ever see a [brother] eating a hot dog again, imma smack that sh*t outta his hand.”[14]
[12]
RESEARCH
[13] [14]
Hot-Dog.org, Hot Dog Fast Facts, 2018 Hot-Dog.org, Consumption Stats, 2018 Lastnighton.com, Snoop Dogg Plays “Howz It Mizzade”, 2017
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