Executive Summary Technical Report 1 by Rio Food Vision

Executive Summary Technical Report 1 Rio de Janeiro / October 2014

DIAGNOSTIC ANALYSIS FOR THE SUPPLY OF HEALTHY AND SUSTAINABLE FOOD FOR THE 2016 RIO OLYMPIC AND PARALYMPIC GAMES

www.riofoodvision.org

RIO FOOD VISION: CONTRIBUTING TO A HEALTHY AND SUSTAINABLE FOOD VISION AND LEGACY FOR THE OLYMPIC AND PARALYMPIC GAMES IN RIO DE JANEIRO Rio Food Vision is an independent initiative composed by: » ASC - Aquaculture Stewardship Council » Bonsucro » CEASA / RJ - Central Supply for the State of Rio de Janeiro » CI-Brazil - Conservation International Brazil » Emater The Technical Assistance Enterprise and Rural Extension » Embrapa Agrobiology » Fairtrade International » FGV The Getulio Vargas Foundation » FSC - Forest Stewardship Council » FIPERJ / RJ The Fisheries Foundation Institute for the State of Rio de Janeiro » Ima ora - Institute of Management and Certi cation of Agriculture and Forestry » INMETRO National Institute of Metrology, Standardization, and Industrial Quality » Institute E » The Maniva Institute » ISEAL - International Social and Environmental Accreditation and Labelling Alliance » MMA - Ministry of Environment » MSC - Marine Stewardship Council » Planet Organic » PESAGRO/RJ - Agricultural Research Corporation of the State of Rio de Janeiro » SEAPEC/RJ - Secretariat of Agriculture and Livestock of the State of Rio de Janeiro » Sebrae - Brazilian Service of Support for Micro and Small Enterprises » SEDRAP/RJ - State Department of Regional Development, Supply and Fisheries of the State of Rio de Janeiro » Sind-Rio - Union of Bars and Hotels in Rio de Janeiro » SNA - National Society of Agriculture » UFRRJ - Federal Rural University of Rio de Janeiro » WWF - Brazil - World Wildlife Fund

The initiative also has an Executive Secretariat comprising: CI-Brazil - Conservation International Brazil WWF-Brazil - World Wildlife Fund Sta responsible for the preparation of the 1st Technical Report: André Luiz Ferreira Lemos (MSc, CI-Brazil) Erika Costa (PPGPDS) Frederico Soares Machado (WWF-Brazil) Morgana Maselli (PPGPDS) Simone Ximenes (PPGPDS) Priscila Grimberg (PPGPDS) Raylsiyaly Rivero (PPGPDS) Rodrigo Neves (PPGPDS) Tatiana Martins (PPGPDS) Guilherme Fraga Dutra (MSc, CI-Brazil)

Executive Summary Technical Report 1 Rio de Janeiro / October 2014

CONTEXT The diagnostic analysis for the supply of healthy and sustainable food for the Rio 2016 Olympic and Paralympic Games was drafted by the Rio Food Vision initiative, and has as a vision to contribute to healthy and sustainable food for the 2016 Games. This analysis was produced voluntarily and independently by institutions operating in Brazil with the goal of providing the Games organizers a framework from which to supply healthy and sustainable food in Rio de Janeiro and in Brazil, as well as policy recommendations for acquiring food for the 2016 Games, and the potential legacy for the state and the country. This document will serve as a guide to the organizers of the Games - and also as a source of inspiration for governments, public institutions, businesses, civil society, and the general public - to build a legacy for healthy and sustainable food for the city of Rio de Janeiro and Brazil. The Rio Food Vision initiative will work intensely over the next two years to ensure that this vision is possible and guarantee lasting bene ts for all Brazilian supply chain actors. The initiative also envisions that this experience can be an example of how civil society can be mobilized for achieving a healthier and more sustainable future for Brazil. The report is divided into the following eight sections:

Executive Summary Technical Report 1 Rio de Janeiro / October 2014

1. CHARACTERIZATION OF SUSTAINABLE FOOD

food of good quality, is safe and healthy, promotes good health, and respects social and environmental concerns.

In Section 1 of the report, sustainable food is contextualized and de ned. After several meetings and discussions, initiative members agreed that sustainable food is that which is produced in a manner which protects biodiversity, avoids damages to natural resources, is produced in a manner that is compliant with relevant laws, and provides social bene ts such as: food of good quality, is safe and healthy, promotes good health, and respects social and environmental concerns. In addition, all stages of production should be

2. MAIN CERTIFICATIONS PRODUCT HEALTHY AND SUSTAINABLE

considered, from planting to harvest, storage, processing, transportation, marketing,

In this section, the main certi cation standards for

consumption, and nal disposal of product

products are identi ed and include organic,

residuals. Each of these life cycle stages should

sustainability certi cation standards, and

be designed to minimize social and

products non-timber extractive products. Basic

environmental impacts; and include a fair

information regarding their certi cation process is

wages for work. Examples of sustainable food

also presented.

include organic, food that is certi ed according to a sustainability standard, and extractivist of

The quality of organic products in Brazil is

non-timber food.

ensured through three legal mechanisms in Brazilian law, namely: Audit Certi cation, Guaranteed Participatory Systems, and Social Control for Direct Selling without Certi cation. The Guaranteed Participatory Systems, along with the certi cation, comprise the Brazilian System of Organic Compliance Assessment (SisOrg), which is regulated by the Organic Compliance Assessment organizations.

Executive Summary Technical Report 1 Rio de Janeiro / October 2014

The active organic certi ers in Brazil are: » Ecocert Brasil Certi cadora Ltda (Ecocert); » IMO Control do Brasil Ltda (IMO); » IBD Certi cações Ltda.; » Instituto Chão Vivo de Avaliação da Conformidade (Chão Vivo); » Instituto de Tecnologia do Paraná (TECPAR); » Instituto Mineiro de Agropecuária (IMA); » Instituto Nacional de Tecnologia (INT); » Organização Internacional Agropecuária (OIA). Certi cation Participatory Systems: » Associação Agroecológica de Certi cação Participativa dos Inhamuns/Crateús (ACEPI); » Associação Agroecológica do Pajeú (ASAP); » Associação Biodinâmica (ABD); » Associação de Agricultura Natural de Campinas (ANC); » Associações de Agricultores Biológicos do Estado do Rio De Janeiro (ABIO); » Associação de Certi cação Participativa Agroecológica (ACEPA); » Associação de Produtores Orgânicos do Mato Grosso do Sul (APOMS); » Associação dos Agricultores e Agricultoras Agroecológicos do Araripe (ECOARARIPE); » Associação dos(as) Produtores(as) Agroecológicos(as) do Semiárido Piauiense (APASPI); » Central de Associações de Produtores Orgânicos Sul de Minas; » Opac Litoral Norte; » Rede Ecovida (ECOVIDA); » Sindicato Dos Produtores Orgânicos do DF (SINDIORGÂNICOS); Sustainability standards can be applied throughout the life cycle of a product. One of the institutions with outstanding international credibility in regard to the development of sustainable standards is the ISEAL Alliance (the International Social and Environmental Accreditation and Labelling Alliance). These international standards are intended to promote standardization or compliance with rules and goals in a global sector or theme, and operate independently of government policy in each country, although always require compliance with national laws. The main sustainability certi cation standards in the Brazilian food industry: » 4C Association » Aquaculture Stewardship Council (ASC) » IBD Certi cations Ltd. » Bonsucro » Certi cation Ecocert Brazil Ltd. » Fairtrade (Brazil) Executive Summary Technical Report 1 Rio de Janeiro / October 2014

» Marine Stewardship Council (MSC) » Roundtable on Sustainable Palm Oil (RSPO) » Sustainable Agriculture Network (SAN) / Rainforest Alliance Certi ed » Union for Ethical Biotrade (UEBT) » UTZ Certi ed Certi cation of non-timber extractive products is a new and developing concept. Currently, there is only a small amount of certi ed products and some initiatives which are just beginning. The issues surrounding the certi cation of forests with signi cant amounts of non-timber forest products are complex and varied. Many standards applicable to non-timber forest products have been developed in organic forest management, fair trade, and quality control. The main non-timber extractive certi cation standards active in Brazil are: » Fair Trade » Certi ed organic » Forest Stewardship Council (FSC)

Executive Summary Technical Report 1 Rio de Janeiro / October 2014

3. KEY CHALLENGES FOR SUSTAINABLE FOOD PRODUCTION IN BRAZIL Key challenges for sustainable food production in terms of social, health and safety, and environmental sustainability are: I. High certi cation costs represent an important barrier to entry and also an obstacle for producers who are already established in the sector; II. Lack of available credit and limited access to small producers; III. Insu cient government support structures; IV. Di culty for Brazilian producers in meeting meet quality standards and regulations required by international markets, which is worsened by a lack of information and support from the government; V. Lack of knowledge about management and traceability systems suited to sustainable food production chains, which causes more delays compared to more developed countries; VI. Lack of skilled labor available to provide technical expertise and support needed by producers, especially small producers; VII. Lack of reliable statistics for the industry; logistical and transportation di culties and small production at scale.

Executive Summary Technical Report 1 Rio de Janeiro / October 2014

4. EXISTING OR POTENTIAL SUSTAINABILITY PARAMETERS FOR EACH OF THE PRIORITIZED FOOD GROUPS In section 4, this initiative proposes that the principles developed by the International

Principle of Fairness - Build on relationships that ensure fairness with regard to the common

Foundation for Organic Agriculture (IFOAM) for organic agriculture, identi ed below for the

environment and life opportunities. Fairness is characterized by equity, respect, justice, and

initiative, are applied in the selection of food for the 2016 Games. They are:

stewardship of the shared world, both among people and in their relations to other living beings and eliminate of child labor (exploitation) and the

Principle of Health - Sustain and enhance the health of soil, plants, animals, man, and the world

worst forms child labor in the supply chain.

through soil management, food processing, distribution, and consumption; comply the Brazilian

Principle of Care Seek to increase productivity and e ciency without jeopardizing the sustainability of agro-ecosystems.

environmental legislation; not deforest and use of products without chemical or biological contamination. Principle of Ecology Production should be based on living ecological systems and cycles, work with them, emulate them and help sustain them.

5. OVERVIEW OF THE MARKET SECTOR In this section, an overview will be provided of the markets for sustainable products in Rio de Janeiro and Brazil. Evaluation of certi cation costs, with the expectation that this element remains a barrier to entry for producers, especially those which are already well established. Moreover, these producers have di culties in accessing credit, as well as meeting international market quality and regulatory requirements, in part due to lack of government support.

Executive Summary Technical Report 1 Rio de Janeiro / October 2014

6. THE LEGACY OF MEGA EVENTS IN BRAZIL, LESSONS LEARNED IN FOOD STRATEGY FOR THE LONDON 2012 GAMES AND THE CURRENT EFFORTS FOR RIO 2016 GAMES The report describes the potential legacy of the Rio

Supply Chains, and must now work on a

2016 Olympic and Paralympic Games, which could

comprehensive food strategy that really

contribute to the implementation of public policies

contributes to the participation of a diversity of

and could leave a legacy which provides the

suppliers (large, medium, and small) and the

foundation for the development of sustainable

development of a sustainable food industry in

food policies.

Brazil. In this manner, the Rio Food Vision initiative developed a set of general and speci c

This same section will provide an overview of the

recommendations for a sustainable food supply for

food strategy for the London 2012 Games and

the 2016 Games.

current e orts for the Rio 2016 Games. The London 2012 Games pioneered the strategic inclusion of Sustainable Food in the Olympic and Paralympic Games through the commitment to, "The challenge is to make sure that food services providers will improve the experience for everyone, and in doing so, make a signi cant contribution in delivering sustainable Olympics Games". The vision aimed to take advantage of the transformative power of the Games to celebrate and promote the variety and quality of regional British food, to inspire a lasting, positive and sustainable change in the food services sectors (catering) and in hospitality, and contribute to the public agenda on healthy living. The Rio 2016 Committee established sustainability criteria for prospective suppliers and licensees, through documents such as the Sustainable Management Plan and the Guide to Sustainable Executive Summary Technical Report 1 Rio de Janeiro / October 2014

7. GENERAL RECOMMENDATIONS » Establish speci c goals for buying healthy

» Increase public awareness regarding

and sustainable products for the Olympic and

Healthy Eating, as Brazil has become a more

Paralympic 2016 Games, according to the

sedentary country and is 30% more obese than

speci c recommendations outlined in this

the rest of Latin America. We must take

document;

advantage of the opportunity presented by the 2016 Games to transform dietary habits and

» Favor small farmers in providing food for the

aspirations of young people.

Olympic and Paralympic 2016 Games; We know that this task is not simple, and that » Provide logistical support to small farmers

the Rio 2016 Committee has been engaged in

for direct supply of healthy and sustainable food

this area, but we need an external and

for the 2016 Games;

independent initiative, the Rio Food Vision initiative, to work towards the joint realization

» Prioritize local and national markets,

of this important and necessary vision and

respectively, for the supply of healthy and

legacy.

sustainable food for the 2016 Games; » Provide traceability mechanisms that demonstrate product safety and origin, and that in the origin, there is no risk of negative environmental impacts. » Form strong partnerships with governments, non-governmental organizations, and the private sector with the goal to improve sustainability standards beyond current levels. Sustainable public purchases from the private sector in purchasing sustainable food products are important foundational steps to foster growth in the market;

Executive Summary Technical Report 1 Rio de Janeiro / October 2014

8. SPECIFIC RECOMMENDATIONS FOR EACH FOOD GROUP LISTED BY THE INITIATIVE 8.1. Recommendations for vegetables, fruits, and grains (rice, beans, and corn)

3) Ensure that products are not from areas recently cleared (from 2008).

1) Prioritize the acquisition of:

8.2.2. Honey

1.1. Organic Vegetables in the Brazilian Olympics, in compliance with the legislation regulating organic production in the country;

1) Prioritize the acquisition of:

1.2. Food from family farmers, medium, and small producers; 1.3. Food suppliers in the State of Rio de Janeiro; in case of unavailability, seek suppliers in other states, in case of unavailability seek suppliers in South America. 2) In the case of vegetables without organic certi cation, prioritize the purchase of products related to Good Agricultural Practices (GAP), also considering items 1.2 and 1.3.

1.1. Honey produced according to Good Agricultural Practices (GAP); 1.2. Food from family farmers, small and medium producers, and preferably with an origin label from Rio de Janeiro; 1.3. Food suppliers in the State of Rio de Janeiro; in case of unavailability, seek suppliers in other states; in case of unavailability seek suppliers in South America. 8.2.3. Eggs 1) Prioritize the acquisition of:

3) Set concrete goals for purchase of products prioritized above by the end of 2014. 8.2. Recommendations for agribusiness foods 8.2.1. Milk and dairy products 1) Prioritize the purchase of food from small and medium producers; 2) Prioritize the procurement of food from local suppliers and from the State of Rio de Janeiro; in case of unavailability, seek suppliers in Brazil; in case of unavailability, seek suppliers in South America;

Executive Summary Technical Report 1 Rio de Janeiro / October 2014

1.1. Organic Eggs for the Brazilian Olympics, in compliance with the legislation regulating organic production in the country; 1.2. Food from family farmers, small and medium producers; 1.3. Food suppliers in the State of Rio de Janeiro; in case of unavailability, seek suppliers in other states, in case of unavailability seek suppliers in South America.; 2) In the case of eggs without organic certi cation, prioritize the purchase of products produced according to Good Agricultural Practices (GAP), also considering items 1.2 and 1.3.

8.3. Recommendations for food extractive nontimber

1) Purchase of certi ed products, or under certi cation by the Marine Stewardship Council (MSC).

8.3.1. Brazil nuts and açaí. 1) Purchase of FSC certi ed products, Fair trade, Organic Brazil, Xingu Origin certi cation, or those which present a sustainable management plan. 8.3.2. Cashew nuts, pine nuts, mangaba, amêndoa de pequi, cupuaçu, and cajá e fruto bacurí. 1) Purchase of FSC certi ed products, Fairtrade, Organic Brazil, or those which present a sustainable management plan. 8.4. Recommendations for beef 1) Purchase products certi ed according to Rainforest Alliance. 8.5. Recommendations for sugarcane 1) Purchase products certi ed according to Rainforest Alliance, Organic Brazil, or Bonsucro. 8.6. Recommendations for beverages 8.6.1. Co ee, cocoa, and oranges. 1) Purchase Fairtrade certi ed products as well as Rainforest Alliance Certi ed. 8.6.2. Mate 1) Purchase of FSC certi ed products, Fairtrade, Rainforest Alliance Certi ed and Organic Brazil. 8.7. Recommendations for sh 8.7.1. Cultivated Fish (Aquaculture) 1) Purchase of products certi ed by the Aquaculture Stewardship Council (ASC). 8.7.2. Wild Caught Fish (Extractive Fishing)

Executive Summary Technical Report 1 Rio de Janeiro / October 2014

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This document is only available in electronic version. Please consider the environment before you print it. If printing is required, use double-sided and use recycled paper. Photos: Katrin Havia/WWF-Finland), John Daniels/WWF-Canon, Bruno Arnold/WWF-Canon, Global Warming Images/WWF-Canon, Ima ora, Norma Tregurtha (ISEAL Alliance), Vassilis Kokkinidis/WWF-Greece.