02 Billabong The Visual Development Guide
_CONTENTS
01
02
BACKGROUND
LOGO DEVELOPMENT
_12 History _15 Logo History _17 New Logo Concept
_20 Sketches _31 Digital Sketches
03
04
INSPIRATIONS
Similar Logos
_37 Visual Standards Guide Inspirational
_43 Look-a-Like Logos
Billabong
Visual Strategy Guide
07/08
01 _Background 1.1 History 1.2 Logo History 1.2 New Logo Concept
Billabong
Visual Strategy Guide
“Adventure is worthwhile in itself” —Amelia E.
09/10
Billabong
Visual Strategy Guide
11/12
Background
_History Billabong was founded in the Gold Coast, Queensland, Australia in 1973 by Gordon Merchant. At first, he designed and created board shorts at his home and then sold them to local surf shops. Surfers soon realized the durability of Merchant’s shorts that was the result of his triple-stitching technique. Merchant understood that his company needed to expand to achieve success, so Billabong started to sponsor contests, which increased the public’s awareness of Merchant’s products and the company expanded. By the 1980s, Billabong board shorts were present throughout Australia.
Billabong
Visual Strategy Guide
13/14
Billabong
Visual Strategy Guide
_Logo History The Billabong logo recognized for its wave in its graphic mark. Classic color, the black represents authoritarian, stylish, and power. With a combination of a sans serif typeface, it gives a sense of modern and simple.
15/16
Background
Most Recent Used Logo
Billabong
Visual Strategy Guide
_New Logo Concept Going back to the new mission statement and soul, rebranding and creating the new logo for Billabong relates to how the “new� brand is all about the connection with nature and the passion for adventure. The new Billabong is to enable and commit the community of modern-day adventures, getting out of your comfort zone, finding the connection with nature, inspiring, and enhancing the experiences they are passionate about. I develop three concepts for the new Billabong logo. Each one expresses one of the brand keywords.
17/18
Background
Getting out of your Comfort zone keyword: adventure
The first logo concept is the idea of getting out, exploring nature and adventuring yourself.
Finding your passion keyword: passion
The second logo concept is finding what you love in life, so you can always do a sport and feel good about it.
Life is better outdoorsy keyword: connection
The third logo concept is the connection. For this direction I wanted to convey the idea of us, human beings, connecting more with nature and not technologies.
Billabong
Visual Strategy Guide
19/20
02 _Logo Development 2.1 Sketches 2.2 Digital Sketches
Billabong
Visual Strategy Guide
_Sketches Round One Getting out of your comfort zone
Logo Development
21/22
Billabong
Visual Strategy Guide
Logo Development
23/24
Billabong
Visual Strategy Guide
_Sketches Round Two Finding your passion
Logo Development
25/26
Billabong
Visual Strategy Guide
_Sketches Round Three Life is better outdoorsy
Logo Development
27/28
Billabong
Visual Strategy Guide
Logo Development
29/30
Billabong
Visual Strategy Guide
_Digital Sketches
BILLABONG
BILLABONG
NG
Logo Development
31/32
Billabong
Visual Strategy Guide
BILLABONG
BILLABONG
Logo Development
33/34
Billabong
Visual Strategy Guide
35/36
03 _Inspirations 3.1 Visual Standards Guide Inspirational
Billabong
Visual Strategy Guide
_Inspirations Before finalizing the logo, I looked into some companies’ visual standards guides to get some inspiration and idea of how I could make my logo and re-branding project look better and complete.
37/38 09/10
Billabong
Visual Strategy Guide
_Visual Standards Guides Inpirational
BBC logo is clear and straightforward; the use of sans serif faces gives a modern feel. The use of the box separating each letter gives clarity and more impact on the logo.
On the Symantec visual standards shows the soul and mission on the brand, helping the target audience to know what the main brand core is about
Inspirations
BCCB has show variations of colors well used to separate in each case that is needed.
The color scheme used for BCCB is simple and elegant.
The exploration of typefaces show different weights on the standadars book, and makes the audience know the type application.
39/40
Billabong
Visual Strategy Guide
41/42
04 _Similar Logos 4.1 Look-a-like logos
Billabong
Visual Strategy Guide
_Look-a-Like Logos Before finalizing the new logo, I researched similar logos to ensure that Billabong’s logo stands out from the rest.
Sherwood Forest is a royal forest in Nottinghamshire, England.
ARG= Alternate Reality Game.
Crystal Seatlle Ski Resort.
Cyber Security.
43/44
Similar Logos
PyeongChang 2018 Olympic Winter Games.
NewCastle Gold operates as a gold mining company.
Colorado State Logo.
Romax Technology—World Leading Engineering Solutions.
Billabong
Visual Strategy Guide
Men’s Shop.
Water Bottle Company.
Mountains Products.
Water Company.
45/46
Similar Logos
Surf Apparel logo.
Threehouse Logo.
Technology and analyse information, providing better energy to farms.
The logo of PetroChina has represented the company in plenary capacity since 2004.
Eckstein Summers Armbruster & Company.
The Meridian International Center.
09/10
School: Academy of Art University Class Nature of Identity Instructor Hunter Wimmer Typeface AAkzidenz-Grotesk Next & Demi This is a student project and is no way supported by Billabong .