5 major benefits of event technology Event planning landscape has changed dramatically in the last decade. Event technology has become a buzz word in the meetings and events industry. With the invasion of event technology, many planners are forced to embrace technology without maximising its benefits. In the last few years, there have been several innovations, which you need to understand in order to prove and improve ROI. Read this blog to see how technology has transformed the way events are planned, executed and managed. Here are some of the ways event technology has transformed event planning and the benefits event planners have received from them.
Event Automation One of the major advantages of event technology is the automation of event planning. Event automation has proved to be a boon to event planners. Event technology has helped event organizers automate traditional event planning processes such as the creation of dynamic event websites, sending mass email invites, marketing their events as well as collection feedback. Event technology empowers event planners to collect valuable event data so that they can further personalize their events. Moreover, event planning tools help planners keep track of the entire event management processes with the help of reliable metrics. In a nutshell, event technology makes the life of event planners easy and convenient all while personalization and event branding. Central Data Repository Professionals in the meetings and events industry know the importance of data. However, it is very cumbersome and tedious to collect it in one place by transferring data collected from different sources. Worst case, there might also be human errors that can simply ruin the value of the data collected. Event technology is a more efficient and innovative way to reduce time spent on transferring data from one system to another and reduce errors and inefficiency. There are several event technology providers like EventBH that offer a comprehensive platform that provides key integrations needed to manage event workflow from start to finish. It also gives event planners and their team members a view of the progress made on the event planning.
Simplification Through Mobile Apps Event technology has eliminated several complications associated with traditional event planning on the day of the event. Engaging audience and providing them with a stellar experience has put a lot of pressure on event planners. In the wake of rising attendee expectation and shrinking budgets, event planners have embraced event technologies that eliminate the process of pen and paper registration forms, printed schedule and paper maps. Event bots are also a fast-emerging trend in event apps, while business matchmaking, lead capture and onsite checking and badge printing are making both planners and attendees’ experience easier and more convenient.
Event Apps Are The Norm Nowadays Speaking of mobile apps, event attendees expect event apps these days. According to a recent Pew Research study, more than half of all Americans own smartphones, giving event planners an opportunity to connect with attendees in a much easier way than ever before. Event planners are actively using mobile apps to engage the audience and give them all vital event-related information in the palm of their hands. Gamification, live polling and other major features ensure that event attendees are engaged throughout the event. Mobile event apps drive attendee engagement, deliver real time event information, host multimedia content, and promote social networking in a more systematic and convenient way. Attendees today want to access everything from their mobile phone and hate to carry event brochure and other content material back home. Therefore, event apps are no longer ‘a nice to have’, but surely an event essential.
Increase Attendance And Sponsorship Like discussed before, event technology allows planners to do a targeted promotion of their events. It enables them to target selective audiences based on their interest, location and other factors. This helps their chance to increase attendance at their events and create a customized event. Event technology also allows event planners to increase their ROI by sponsorship. By sending targeted messages, you can demonstrate the value of your event to the sponsors and grow sponsorship opportunities. After all, sponsors will only invest in an event that will give them increased return. By using best in class event technology, your sponsors and exhibitors will have the confidence in the way they can measure the ROI from your event and make the most of it. Conclusion There are several other benefits of using event technology, which are not listed here. Have you used any event technology? We’d love to know how it benefited you in the comment section below. If you’re interested in further exploring event technology, then you can contact our experts and we’ll get in touch with you!