Event Trends To Look-Out For The Year 2019 We saw a host of challenges for event professionals in the past year like technological advancements, politics, security and travel concerns to name a few. As it is well known fact that in our event industry, event technology is a constantly developing and evolving, with an unstoppable speed of change. To survive in this highly competitive market, for an event organizer, it is of utmost importance to reach new audiences and constantly upgrade the attendee experience at the events. With the onset of 2019, it’s time for event planners to get up-to-date with the latest event trends happening around the globe. EventBH understands the transformations taking place in the event industry and always strives for the development of new planning frameworks to help event professionals (and other industry professionals) to improve their results. Here, we are presenting some of the latest event trends that are predicted to rule the year 2019 and following them will surely make you stand one-step ahead of your competitors. 1)Use of Advance Technology We witnessed a bold transformation in the event planning and marketing last year from growing expansion of AI for events to the use of social media stories as a tool for promotion. This remodelling of the sector came with new technological advances and the evolution of our understanding and importance of events for business promotions and growth. a) AI (Artificial Intelligence) The smartphone technology event app is improving rapidly and over the time it has been successful in serving the people in a better way. Highly professional event organizers are slowly adopting AI technology in event management, like chatbots - which swiftly answers basic attendee questions through an event app or through platforms like Facebook Messenger. AI can also be used as matchmaking tool which can easily interpret data fed by attendees in your event app from social media channels - Facebook and LinkedIn. Using this data, it can make recommendations that would best match with an attendee's interest. b ) RFID (Radio Frequency Identification) RFID can enhance music and film festival event experiences in a variety of ways like shortening of lines at entry points, handles re-entry for multi-day events, provide easy & personalized access to multiple zones within an event and allowing attendees to link their RFID bracelets with their credit card for quick onsite payments.
2) Focus on Attendee Experience Surveys had found that people (especially US population) would love to spend money on an experience which enriches them professionally or personally rather than buying something desirable. Here, are two ways to capitalize on this experience economy by providing : a) Personalized Experiences The more you customize the experience for attendees, the more successful you will be. A meeting of like-minded people has become a powerful medium for unique experiences, communication and for truly meaningful interactions. For maximum impact, personalization of programs is very essential, which can be accomplished by listening to the attendees on what they need at events. It can be from ticket prices, food, venue, speakers, etc. Social media can be a powerful listening tool for you. b)Multi-faceted Experiences Visitors always look for something more than a usual good time, when they choose to attend a festival or any other event. Often, they look for something more specific, as a new or unique way of blending their daily routine. Event planners can try numerous options like games, comedy shows, yoga, meditation, sports competition, hiking excursions, expert speeches, local folk dance and music shows, to entertain the guests. 3) Unique & Non-traditional Venues There is growing demand for uniqueness while deciding the right venue. Event planners are seeking out to less traditional options to enthral the guests. Visitors attend events for unique experiences in which non-traditional venue locations can play a major role to wow them. Surveys have shown that the demand for non-traditional spaces has grown by 3.8% in 2017. Booking a unique venue for your event requires a little more effort than for a regular venue booking, but it's worth the effort. Conducting an event in a nontraditional space surely makes it a memorable one as they are more versatile, which facilitates the personalization of space. 4) Promoting the Event through Food The more food and drink options your guests have, the happier they will be. But, there is a more strategic reason to offer food at your festival, as most of the food festival participants are likely to post pictures of their food on social media platforms, during an event. This helps in instant promotion of your event.
Adding food-based entertainment and engaging your audience with interactive formats such as cooking demonstrations or contests, offers a unique experience to visitors and makes it an event to remember. You can also bring a famous chef or hire a popular local restaurant to serve. Wrap-up As a planner, it is important to be well-informed about all the new trends happening in the industry and one should always strive to design and deliver a flawless event to attendees. We wish, resetting your event plans on these mentioned points will surely help in providing a healthy, warm, engaging experience & space to attendees and making it worth to be remembered for long time.