4 minute read
From the Publisher
Answering the Call to Transform
When we talked to Ryan Schneider for our cover story in December 2019, he shared his vision for transforming Realogy for the future. With the recent unveiling of the Anywhere rebrand, that future is now. Of course, in 2019, Schneider didn’t know that life-changing events—from a global pandemic to a groundswell for social justice—would add a sense of urgency to the plan for transformation. As Anywhere CEO Sue Yannaccone says, the real estate industry has reached a critical inflection point—evolve or fade away. In this month’s special expanded cover story beginning on page 40, Maria Patterson does a deep dive into the philosophy and strategy of the Anywhere brand, designed to meet everyone—and anyone—wherever they are on their real estate journey. The rebrand reimagines the real estate experience for both today’s agents and the changing face of the consumers they serve. “Over the past several years, we’ve gone through a major transformation. That’s what this rebrand signals,” Sue tells us. “It’s better representation of our mission and our go-forward vision.” There are important lessons to be learned for every real estate professional in the Anywhere story, because the message transcends well beyond any one franchise, brokerage firm or real estate professional. It’s a story about how life as we knew it has changed in just about every way. At our CEO & Leadership Exchange, taking place September 6 - 8 in Washington, D.C., we will be tackling this very topic throughout the two-and-a-half-day event. We’ve assembled more than 100 of the industry’s top experts and thought leaders to discuss a wide range of subjects that pertain to succeeding in this changing real estate environment. We hope you can be part of this important meeting, since none of us is as smart as all of us, as Ken Blanchard says. Visit rismedia.com/events to learn more. And in the meantime, please tell us about the extraordinary individuals you know who are making a difference or accomplishing great feats in real estate this year. Our 2023 Real Estate Newsmakers program is open for nominations beginning on July 15: rismedia.com/newsmaker-nomination. Wishing you continued success,
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John E. Featherston CEO & Publisher
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EDITORIAL Executive Editor Maria Patterson Vice President, Online Editorial Beth McGuire Managing Editor Paige Tepping Content Director Caysey Welton Content Editor Paige Brown Associate Online Editors Jordan Grice; Jesse Williams Associate Editor Joey Macari Contributing Editors Lesley Grand; John Voket; Barbara Pronin; Keith Loria; Andrew King CREATIVE SERVICES & MARKETING Senior Vice President Kelli McKenna Marketing Director Philip Lodato Email Marketing Specialist Brit Owen Production Manager Susanne Dwyer Associate Designer Janet Yung-Balbin Video Content Specialist Aidan Whalen Digital Content Specialists Liz Ruggiero; Paschal Chukwu CORPORATE DEVELOPMENT Senior Vice President Jay Featherston INFORMATION TECHNOLOGY Chief Information Officer Edward T. Kingston Senior Software Engineer Kal Salim Web Designer Kevin Kirwan Web Developers Hema Yemmireddy; Firas Abbas Director, Client Solutions Peter Di Salvo Information Technology Manager James Jones CLIENT SERVICES & EVENTS MANAGEMENT Vice President, Client Experience Brett Johnson Director, Client Services & Events Darcy Sledge Client Services Representative Kristen Schlesinger SALES Senior Vice Presidents Kara T. Stripay; Anne Kraft Director, Business Development Colleen Featherston HEADQUARTERS 69 East Avenue, Norwalk, CT 06851 RISMedia: (203) 855-1234 Fax: (203) 852-7208 www.rismedia.com www.rismedia.com/acesocial www.top5inrealestate.com PUBLICATIONS & SERVICES Real Estate magazine Annual Power Broker Report & Survey ACESocial (Automated Content Engagement) www.rismedia.com (Daily News) blog.rismedia.com (Housecall) RISMedia’s Real Estate CEO & Leadership Exchange Power Broker Forum, Reception & Dinner Real Estate Newsmakers Reception & Dinner Real Estate’s Rocking in the New Year
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Janice Bradford
Real Estate Agent, Keller Williams Home Town Realty
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