FROM THE PUBLISHER
Answering the Call to Transform
W
hen we talked to Ryan Schneider for our cover story in December 2019, he shared his vision for transforming Realogy for the future. With the recent unveiling of the Anywhere rebrand, that future is now.
Of course, in 2019, Schneider didn’t know that life-changing events—from a global pandemic to a groundswell for social justice—would add a sense of urgency to the plan for transformation. As Anywhere CEO Sue Yannaccone says, the real estate industry has reached a critical inflection point—evolve or fade away. In this month’s special expanded cover story beginning on page 40, Maria Patterson does a deep dive into the philosophy and strategy of the Anywhere brand, designed to meet everyone—and anyone—wherever they are on their real estate journey. The rebrand reimagines the real estate experience for both today’s agents and the changing face of the consumers they serve. “Over the past several years, we’ve gone through a major transformation. That’s what this rebrand signals,” Sue tells us. “It’s better representation of our mission and our go-forward vision.” There are important lessons to be learned for every real estate professional in the Anywhere story, because the message transcends well beyond any one franchise, brokerage firm or real estate professional. It’s a story about how life as we knew it has changed in just about every way. At our CEO & Leadership Exchange, taking place September 6 - 8 in Washington, D.C., we will be tackling this very topic throughout the two-and-a-half-day event. We’ve assembled more than 100 of the industry’s top experts and thought leaders to discuss a wide range of subjects that pertain to succeeding in this changing real estate environment. We hope you can be part of this important meeting, since none of us is as smart as all of us, as Ken Blanchard says. Visit rismedia.com/events to learn more. And in the meantime, please tell us about the extraordinary individuals you know who are making a difference or accomplishing great feats in real estate this year. Our 2023 Real Estate Newsmakers program is open for nominations beginning on July 15: rismedia.com/newsmaker-nomination.
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John E. Featherston CEO & Publisher
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