Real Estate Magazine - CMG Financial - March 2021

Page 94

How to Make Sure Your Joint Venture Is RESPA Compliant Commentary by the Experts at CMG Financial

Whether you are choosing an MSA or a joint venture for your forthcoming partnership, RESPA compliance is the responsibility of both the brokerage and the lender. To ensure that your new entity is compliant, both the brokerage and the lender should have on-site visits from compliance officers. Here are some best practices you should follow to maintain compliance for your MSA or joint venture: • Show regulators you have a successful Compliance Management System (CMS). Leverage your new lender partner to use their existing CMS, or choose a new system together. • Monitor policies and procedures. Appoint a compliance officer specific to your joint venture, or use your lender’s existing compliance team when possible. • Reasonable procedure to calculate marketing services. Use a third-party whenever possible.

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f you are considering a marketing service agreement (MSA) or a joint venture, you need to be aware of one important factor, and that is compliance. You must iron this out prior to proceeding into any partnership. RESPA violations can be costly to both companies, impacting both your finances and your reputation, so it is vital to have the proper foundation before signing any agreements. MSAs or joint venture agreements and rolling documentation protect both partners and their new organization. Each type of partnership will have its pros and its cons, but as mentioned, compliance is the one thing they have in common, so let’s take a deeper dive into both.

In an MSA, the lender can only be paid for services rendered, not for any referrals. Rather than paying for access or opportunities, the brokerage can pay for general advertising. There must be a written agreement between the real estate brokerage and the lender with a third-party valuation done to protect both parties. A monthly validation of services must be documented to meet compliance guidelines. This documentation process is thorough to protect both partners and their organization. 92 March 2021 RISMedia’s REAL ESTATE

With a joint venture, licenses for the new joint venture must be obtained in all states where the joint venture will be operating, and the business must also be registered with each state’s secretary of state. There must be a written document of the separation of duties to ensure each entity is fulfilling their expected roles. Compared to an MSA, there will also be more costs associated with starting and operating a joint venture, but with an ownership stake, it can bring higher returns.

• Document your calculations and make sure they are consistent with all CMS policies. • Document services you are paying for and document that they were completed. This mostly applies to an MSA, but can be a good practice for a joint venture as well. • Monthly invoices, certifications and audits to serve as proof that services paid for were rendered. • Archive proof of advertising for reference in case of audit. • Never pay for access. For example, paying to attend real estate agent events. • No exclusive advertising relationships. Limiting the relationships could be a compliance violation. • Agreements should not be short-term. An MSA should be a minimum of six months to avoid the perception of paying for production. One of the most important reasons to use an MSA or form a joint venture is to operate compliantly, long-term, with your mortgage partner. RE For more information, please visit https://www.cmgfi.com/jv-partners.


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Articles inside

Service Profiles

28min
pages 110-116

Referrals

18min
pages 117-124

The Experts at CMG Financial

5min
pages 94-96

The Experts at CMG Financial

2min
page 100

Ask the Experts: Home Inspections in Today’s Environment

2min
page 93

Strategies to Win in the New Environment: The Activities That Are Driving Success

5min
pages 91-92

The Experts at Real Estate

2min
page 90

How the Right Partnership Can Improve the Consumer Experience

3min
page 89

3 Luxury Staging Trends to Take ‘Center Stage’ in 2021

3min
page 88

Robert Rinke, Levin Rinke Realty

2min
page 87

Brian Marincic, HomeSmart CH4 Realty Group

2min
page 85

Kim Smith, WEICHERT, REALTORS — Team Metro

2min
page 86

Chris and Alicia Parker

2min
page 84

The Experts at CMG Financial

2min
page 83

The Foundation of a Great

3min
pages 81-82

Communication Power Broker Perspectives

3min
page 80

Real Estate Tech Staying Relevant in Real Estate Through Effective

3min
page 79

Warranties More Important Than Ever CMG Financial: Humanizing the Mortgage Loan

10min
pages 66-69

Making Home-Buying More Appealing...and More Affordable

2min
page 78

Experience How ‘Playbooks’ Are

5min
pages 70-73

Sarah Michelle Bliss

3min
pages 74-77

Know Your Own Culture First Dominate Your Market by

15min
pages 49-57

The Experts at CMG Financial

12min
pages 58-63

Pursuing a Partnership?

6min
pages 45-48

Joint Ventures: Working Toward a Common Goal

3min
page 43

Strategies: Homes.com

2min
page 44

Women in Real Estate

11min
pages 18-27

Moving Parts: Pandemic

6min
pages 40-42

Publisher’s Desk

12min
pages 11-17
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