{Publisher’s Desk} People First—Now and Always
W
1
hile the pandemic has kept people physically apart, many in the industry have worked hard to put people front and center, nonetheless.
At Homes.com, where the No. 1 core value is “Humanity,” putting people first in the face of crisis was a natural reaction. In this month’s cover story (page 26), you’ll find a detailed account of how Dave Mele and the Homes.com team went to work to prioritize both their employees and their industry partners when coronavirus struck. As the market continues to enjoy a bounce-back after a rough spring, putting people first has never been more critical for real estate professionals. That’s why during his tenure as president of the National Association of REALTORS® (NAR) in 2021, Charlie Oppler will focus on strengthening the REALTOR®’s relationship with consumers. “(NAR) worked with a research firm to find out if, during the pandemic, buyers and sellers were relying on a real estate professional,” says Oppler in our interview with him this month (page 32). “We found out that working with a REALTOR® is much more important to them than it was before.” At RISMedia, our mission has always been to put the people who compose the real estate industry first, and we’re excited to announce that we’re advancing that mission in two new ways: RISMedia’s RealEdge podcast, and our “Real Estate’s Rocking in the New Year” event on Jan. 7, 2021. RealEdge brings you in-depth, candid conversations with real estate leaders who share business-building insights to help you succeed. Visit rismedia.com to subscribe and listen to one-onones with Kofi Nartey, Chris Stuart, Helen Hanna Casey, Sue Yannacone and many more. And our “Real Estate’s Rocking in the New Year” virtual event, co-presented by the National Association of REALTORS®, and featuring Brian Buffini and NAR’s Lawrence Yun, will provide both brokers and agents with a full day of action steps for maximizing business in 2021. In the meantime, I hope to “see” you on Nov. 16 from 12:30 1:15 p.m. CT for our annual Power Broker Forum at the NAR Annual Conference. You won’t want to miss this group of top brokers discussing strategies for building a resilient real estate company. Visit conference.realtor for information on attending.
3 2
4 5 6
Automate Your Social Media RISMedia’s ACESocial (Automated Content Engagement) branded content helps you resonate on social media, automatically delivering your expertise to your followers, every day and with every post. • Consumer-focused real estate and lifestyle posts, including articles, infographics and professionally produced videos • Automated distribution to your social media sites (Facebook, LinkedIn, Twitter) and website • Your branding (logo, headshot, URL, and more) on all content landing pages • MLS listings on your landing page, complete with lead generation form
Content distributed through ACESocial includes: 1
Agent/Broker Name
2
Headshot
3
Brokerage Logo
4
Contact Information
5
Website URL
6
Property Listings
Wishing you continued success,
John E. Featherston CEO & Publisher
For more information, visit rismedia.com/acesocial or contact ace@rismedia.com or (203) 855-1234 ext. 1.
