Transforming Storefronts Into Lead-Generating Machines
by Paige Tepping
Touch Point Systems takes window shopping to a whole new level
Touch Point Systems provides interactive storefront marketing.
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s the world continues to contend with the effects of COVID-19, real estate companies large and small are pulling out all the stops as they look to deliver the best and most useful information available while offering prospective clients the option for minimal personal contact.
And for those in a convenient location with ample foot traffic, attracting, engaging and connecting with those who are ready to get off the sidelines is more critical than ever before. But how can real estate companies transform their storefronts into lead-generating machines? With Touch Point Systems—a leader in interactive storefront marketing technologies—the answer is simple. “We pioneered the idea of taking real estate offices with a storefront and converting the space into something that provided relevant and up-to-date information while taking advantage of their location in order to draw people into the office,” says company President Chris Naab. Based in Ann Arbor, Mich., Touch Point Systems has 82 November 2020 RISMedia’s REAL ESTATE
been redefining “window shopping” with their interactive WindoVision®storefront marketing displays since 2002. Prior to connecting with the real estate industry back in 1996, Naab was responsible for developing technology that allowed people to instantly access video previews in video stores. “From there, we ended up evolving through-glass technology before installing our first interactive storefront information system for our first real estate client,” says Naab. The rest, as they say, is history. “It’s an amazing experience when a person can put both their hands on the screen, working through the glass, and gain access to website navigation, Matterport presentations, drone videos and any other form of digital media by simply entering the three-digit number associated with the property they’re interested in,” says Naab. “People are all about technology,” adds Naab, “and the way in which the software works—and the things that consumers can do with the system—they can’t do anywhere else.” Today, the advanced user interface, which is branded to the real estate company, provides those passing by
