How Social Media Can Help Recruit Top-Quality Agents by the Experts at Real Estate Express
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s a broker, you are always on the lookout for that next special real estate agent to join your team. Fortunately, there are inexpensive ways to get the word out that you’re hiring. One of the most effective, and often underused, methods is social media. We talked to Tina Lapp, president of Hondros College, Real Estate Express’ sister school in Ohio, to learn more about how brokers can utilize social media for recruitment.
1. Attract New Talent on Facebook “If your brokerage doesn’t already have a Facebook page, it’s about time you got one,” says Lapp. Having a Facebook page is a great way to promote yourself to potential buyers and attract future employees. “Even if you don’t post regularly to your firm’s page, which you should, merely having a Facebook page opens you up to a wealth of resources.” Job board Did you know that Facebook has a job board now? They do, and it’s growing in popularity for job seekers and employers alike. You can see what your Facebook job posting will look like on both a desktop and mobile phone before you publish it. Facebook ads Facebook ads are a great way to get your content seen. Facebook has a robust Business Center where you can find helpful articles and guides to help you get the most bang for your buck. 2. Recruit Seasoned Professionals on LinkedIn When people think of online networking, LinkedIn is often top-ofmind. Lapp asserts, “LinkedIn is so
WE’RE HIRING!
much more than a way to connect with your current and former colleagues; it’s where a lot of people look for work opportunities.” Here are some quick tips for recruiting via LinkedIn: Post a job Just like Facebook, LinkedIn is a great way to get the word out that you are hiring at your brokerage firm. Although you have to pay to post a job to LinkedIn, you only pay when a candidate sees your job post, and you can set the budget for how much you are willing to spend.
Luckily, you don’t have to spend millions to get your ads seen. There are many ways to advertise on YouTube, but one of the easiest is with overlay ads. You can learn more about YouTube advertising on Google’s support website.
Poach from competitor brokerages Real estate is a competitive business, for both listings and employees. Reaching out to a real estate agent that you know could add value to your team via LinkedIn can be a great way to recruit agents.
“Of course, attracting the right candidates is only the first step,” Lapp concludes. “To get them on board, you need to convince them that your brokerage will help them achieve their career goals. Benefits like mentorship opportunities can make your brokerage stand out from the crowd.” RE
3. Recruit Potential Real Estate Agents on YouTube YouTube is the fasting-growing social media channel in the United States, with 73 percent of adults using it. In many households, YouTube has replaced cable television. Thanks to inventions like TiVo, the only television ads most people are watching these days are on Superbowl Sunday.
Real Estate Express is one of the nation’s premier online real estate schools, providing pre- and postlicensing courses, continuing education courses, and professional development to hundreds of thousands of real estate agents across the country. Real Estate Express, along with its sister schools McKissock Learning, Superior School of Real Estate, Allied Schools, The Institute for Luxury Home Marketing and Hondros Education Group, helps real estate professionals achieve sustainable success throughout each stage of their real estate career. Learn more at realestateexpress.com.
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