American Home Shield Advertising Suppplement - RISMedia - Nov. 2021

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With a little extra preparation and planning, you and your clients can take some of the uncertainty out of buying a home in a seller’s market.

Make American Home Shield your go-to and lower your risk.

HOW TO MANAGE RISK In a highly competitive, low-inventory market, the stakes are high.

Over the past few years, home buyers have faced some big challenges. Paying above asking price, bidding wars, waived inspections and contingencies — it’s a tough market. With conventional home-buying tradition thrown out the window, big decisions are being made under a lot of pressure. In the midst of all of this, one thing is clear: today’s home buyers need a plan.

As a real estate professional, you can help minimize your risk and help protect your clients’ budgets — so that you’re both set up for success.

THAT’S WHERE AMERICAN HOME SHIELD COMES IN.

FROM HELPING WITH THE COST TO FINDING THE CONTRACTOR, AMERICAN HOME SHIELD HANDLES HOME REPAIRS. We help keep your clients’ new homes running smoothly by repairing or replacing parts of many home systems and appliances like heating and cooling systems, refrigerators, and water heaters — things homeowners insurance doesn’t cover.

When something goes wrong, instead of coming to you, homeowners will come to us.

Breakdowns are inevitable and often expensive. In fact, last year, approximately 1 in 4 new buyers with an American Home Shield® home warranty used their plan in the first 60 days after closing.

Home buyers should be protected, especially right now. And you can help make it happen.

In today’s market, millennial home buyers in particular have the most regrets, often settling for a home that isn’t quite right for them.

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More than 20 percent of millennial homeowners said they felt the costs of homeownership were too high.

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Nearly two-thirds of millennials aged 25-40 years old regret buying a home in today’s housing market.

HERE’S WHAT YOU CAN DO TO HELP PREVENT IT. Encourage your clients to: •

Be ready to make some concessions, but to stick to their guns on what’s really important to them.

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Focus on whether a home is somewhere they’d be comfortable living, even if it’s not their dream property.

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Make a budget and stick to it.

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Avoid rushing into a deal just because they’re frustrated and ready to buy.

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Include home warranty coverage from American Home Shield.

Source: https://www.bankrate.com/real-estate/homebuyer-regret-survey-may-2021

HOME BUYER’S REMORSE IS ON THE RISE.

CHOOSE THE HOME WARRANTY THAT GIVES YOUR CLIENTS MORE. HOME SYSTEMS

HOME SYSTEMS AND APPLIANCES

ShieldEssential

ShieldPlus

Includes many major home systems, plus Rekey Service

Includes all items in the ShieldEssential plan, plus many major appliances

• Heating and Cooling Systems • Electrical Systems • Plumbing Systems

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SM

Heating and Cooling Systems Electrical Systems Plumbing Systems Kitchen Appliances Laundry Appliances

COMPREHENSIVE COVERAGE ShieldComplete

SM

Includes all items in the ShieldEssential and ShieldPlus plans, plus additional items — now including unlimited refrigerant • • • • • •

Heating and Cooling Systems Electrical Systems Plumbing Systems Kitchen Appliances Laundry Appliances Coverage Boosts

American Home Shield covers the repair or replacement of major components of home systems and appliances, but not necessarily the entire system or appliance. For coverage details, limitations and exclusions, visit ahs.com/real-estate.

NEW

UNLIMITE REFRIGER D AN COVERAG T E

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BENEFITS OF AMERICAN HOME SHIELD

American Home Shield can help you reach your goals, build your client base and have your buyers walk away happy. Here are a few ways we do that.

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Help manage risk.

Help win more listings.

If a client has a home warranty and experiences a covered breakdown, they’ll know who to call.

And it’s not you.

The home will stand out and you will too, because you’re adding unique value to the service you provide.

Strengthen client relationships and referrals.

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Make offers stand out in multiple offer situations.

Protect budgets in low-inventory markets.

Help sellers with home inspections.

In a low-inventory market, a buyer may have to make a larger down payment, leaving less cash on hand for household repairs.

Avoid hiccups during the home inspection in the event that a covered issue is discovered.

A home warranty can help resolve potential issues before the closing, and in turn, help keep the sale on track.

Your clients will thank you when they have greater peace of mind and their transactions go smoothly.

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COVERAGE THAT GOES BEYOND CLOSING. Last year, approximately 1 in 4 buyers with an American Home Shield home warranty used their plan in the first 60 days after closing.

Why is this important?

If housing inventory is low and home sellers are receiving multiple offers, buyers may waive home inspections or contingencies to help get their offer accepted.

A plan from American Home Shield can be especially useful as it helps protect buyers’ budgets — and their peace of mind — in the event of breakdowns during the first year in their new home.

Want to know more?

Talk to an American Home Shield team member or visit ahs.com/real-estate. © 2021 American Home Shield Corporation. All rights reserved. 21-0577