Real Estate Magazine - Inside Real Estate - December 2021

Page 42

BUSINESS BUILDERS

Bockman

A Seamless Mortgage Experience From Beginning to End WORKING WITH ROCKET MORTGAGE® A ‘NO-BRAINER’ FOR CHICAGOLAND BROKER By Keith Loria

C

assandra Bockman, a broker at Berkshire Hathaway HomeServices Starck Real Estate, was born into the business. While her mom acts as a managing broker for the firm, which serves the entire Chicagoland area, the family’s real estate roots run even deeper. Her stepfather is a real estate attorney who’s part of a group that authored Illinois Multi-Board Residential Real Estate Contract 7.0, the most widely used in the state. Her grandparents were brokers in Chicago’s North Shore. “It’s almost too much information, but it’s taught me what not to do before it happens, because I’ve already ‘heard that story,’ so I do everything I can to avoid it becoming my own,” says Bockman, who began working in real estate in 2005. Back then, the firm was an independent family company with a handful of offices in northern Illinois. Teaming up with Starck Prudential after the recession, the firm has grown into the biggest company in the Chicago suburbs.

40 December 2021 RISMedia’s REAL ESTATE

One of the keys to the firm’s continued success is this affiliation with Rocket Mortgage. “When we first got together with Rocket Mortgage and began getting referrals through them, it was huge for me. I was moving back into the city from the suburbs and needed to rebuild my immediate sphere,” says Bockman. “The Rocket referrals have helped me build on my own business, and I’ve nearly tripled my total sales in only three years. 2021 will be my biggest yet, closing $10,000,000 year-to-date. I’m on a whole new level now.” Bockman always begins by letting listing agents know who is in her preferred circle, including her preferred attorney and mortgage lender. Rocket Mortgage tops the list because experience has taught Bockman that if you know the lender and team you’re working with, it’s a seamless experience. “We work with a great group of people with whom we’ve met face to face,” explains Bockman. “They’ve come to Starck a handful of times. It’s really important to be able to say that I can put a face to that name while working with listing agents. That’s what they want to hear, and that’s the truth.” Bockman has also leveraged Rocket ProSM Insight to enhance her business. The technology platform allows her to provide clients a better experience while clearing the path toward closing. “The incentive with working with me through Rocket Mortgage and the portal is great,” says Bockman. “I never send an offer without talking to the listing agent at least twice. Great communication is the biggest key to my success. I always want to have that conversation beforehand and make sure they know that I’m working with my preferred lender. Their rates and incentives are simply unbeatable with what they can provide for buyers. It’s really a no-brainer.” Better yet, when the seller looks at the contract, they’re going to see a direct number for Bockman’s Rocket Mortgage Agent Relationship Manager. “What’s nice about my niche group at Rocket Mortgage is that they have a much better handle on the particulars regarding the steps taken in Illinois and how a transaction works. This has been a huge change from recent years. I don’t care if you’re a big or small lender, if you’re not from our state, you’ll quickly find out that there’s a learning curve here,” says Bockman. “I’ve never seen any out-of-state lender get it right the first time without some sort of bump in the road. I don’t have to worry about this when working with my Rocket team, and that’s everything.” RE The above article is sponsored content. For more information, please visit RocketPro.com/RealEstate.


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Articles inside

RE: Real Estate—2021: The

3min
pages 114-116

Service Profiles

42min
pages 102-113

Sarah Michelle Bliss

2min
page 101

Reed Martin – Business

2min
page 100

Steve Wagner and Jamie

3min
page 94

Verl Workman – Planning for a Successful 2022: Implementing Lessons Learned

2min
page 99

Verl Workman – The

2min
page 95

Larry Schottenstein and Chris

2min
page 93

Amy Hummer, Better Homes and Gardens Real Estate Steinborn & Associates

2min
page 92

Jim Sparkman and Mark

2min
page 91

Daniel Ramsey – A Day in the

2min
page 85

Rick Haase – The Future of Real Estate Is Now

2min
pages 87-88

Allen Alishahi – Moving

2min
page 86

Kathleen Kuhn – Giving

2min
pages 83-84

Carol Mellander, Broker

2min
page 90

Michael Minard – How to

2min
page 81

Wendy Forsythe – A Mindset

2min
page 82

Mike Ryan – American Pie: The Main Course for 2022?

2min
page 89

Labor Issues in Construction a Crisis for Housing

2min
pages 79-80

Most Metro Areas Saw Double-Digit Home Price Growth in Q3

2min
page 78

Leave a Lasting Impression A Guide to Closing Gifts

5min
pages 72-73

How 1REport Empowers Agents for Success in the Digital Era

5min
pages 74-75

Global Spotlight: The Resurgence of the 15-Minute City

4min
pages 76-77

How to Organically Capture Luxury Real Estate Leads

3min
pages 70-71

REALTORS® Take the Lead Before the Need

3min
pages 68-69

How Accessible Is the American Dream for the Disabled?

5min
pages 66-67

Transforming the Home Buying Experience for Agents and Consumers Alike

4min
pages 64-65

The Next Big Step: Guiding Seniors Through the Real Estate Process

4min
pages 60-61

Climbing Mortgage Rates Strain Buying Power in 2022

4min
pages 62-63

Investment and Lifestyle Spur Migration Back to NYC

3min
pages 56-57

How Brokerages Are Tackling ‘Bait-and-Switch’ Recruiting

6min
pages 58-59

Technology and People Team Up

12min
pages 46-51

Real Estate Webmasters

2min
page 43

Constellation1: Technology

3min
pages 44-45

Rocket Mortgage: A Seamless

3min
page 42

Propertybase: Prioritizing the Human Side of Real Estate With a Streamlined Tech Stack

3min
page 41

Curbio: Revolutionizing Home Renovation

3min
page 40

Verl Workman – Tracking and Measuring Critical Data Is Key to Reaching Your Goals

5min
pages 35-38

Terri Murphy – How Past

2min
page 34

BoomTown: Leaning on Data to Grow Your Brokerage

2min
page 39

Darryl Davis – The True Purpose of Fear

2min
page 33

Sherri Johnson – 4 Ways to

2min
page 32

Brian Buffini – Goal-Setting

2min
page 31

Power Broker Perspectives

1min
pages 28-30

NAR Power Broker Roundtable

3min
pages 14-15

Great Spaces

2min
pages 20-22

Policy & Legal Matters: The

2min
page 23

Meet the Newsmakers: RISMedia

1min
page 19

REBAC Report: 3 Guidelines That Will Keep You Connected to Former Clients

3min
pages 24-27

Marketwatch

1min
page 13

Women in Real Estate: Shattering the

2min
pages 16-18

From the Publisher

5min
pages 9-12
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