Leave a Lasting Impression: A Guide to Closing Gifts
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By Paige Brown
or agents and clients everywhere, closing day is one of the most rewarding moments in a real estate journey. Whether you’re representing the buyer or the seller, closings should be celebrations of all the time, stress and hard work it took to navigate the transaction.
But just because you reach the finish line doesn’t mean the relationship is over. From endless phone calls and emails to signing stacks of paperwork and meeting deadlines, you and your clients have been through a lot together. Closing gifts are a great way to express your gratitude and celebrate your client’s new beginning.
70 December 2021 RISMedia’s REAL ESTATE
Choosing the right closing gift, however, is very important. You want to show your clients that you’ve listened to their wants and needs, while reminding them how much you care, not just about the transaction, but their future in their new home. Additionally, closing gifts can be the key to a successful and thriving real estate career.
Why Closing Gifts Are a Good Idea It’s important to show your clients that they’re appreciated and leave a lasting impression to not only maintain these relationships, but keep you top-of-mind, grow your sphere of influence and build even more relationships through referrals. As a real estate professional, you should always strive to foster genuine and personal connections with your clients, especially when it comes to the success of your business. With personalized and mindful gifts, you’re also creating a memorable experience that will stay with your clients for years to come. If your clients have real estate needs in the future, they’ll pick up the phone and call you—and they’ll pass your name and contact information along to family and friends who may be considering a move. This can also help motivate them to provide positive testimonials and reviews that can be shared across
