Real Estate Magazine - Inside Real Estate - December 2021

Page 87

TRENDS & ISSUES ploys cloud-based proprietary technology solutions for our agents and their clients. We empower agents with productivity-enhancing solutions that provide agent and enterprise websites, paperless transaction completion, training, mobile regulatory compliance support, client communication and business-winning marketing systems.

The Future of Real Estate Is Now

O

Commentary by Rick Haase

ne of the most frequently asked questions throughout today’s real estate brokerage ecosystem is: “ Will technology replace real estate agents, and if so, when?” The answers vary greatly and usually end in a resounding not now…and not ever.

Correct Answer, Wrong Question

It’s a correct answer, but don’t be fooled into a false sense of security and safety. It’s the wrong question. The correct question is: “What will the role of the agent be like in the future?” Agents will not be replaced with technology, however, the role of the agent could be dramatically minimized if we don’t ask, answer and build solutions to prepare them for the future. I believe our growth, in part, has been driven by United Real Estate’s ability to get to the heart of the issues facing agents and provide solutions.

Technology Is the Linchpin

With billions of dollars pouring into our industry in a massive attempt to deliver an alternative buyer and

seller experience (often labeled as a “better” experience) and diverting revenue to the new players, things are changing fast. Technology could erode the role of the agent, but it also has the opportunity to greatly enhance it when the right components are in place.

The Agent-Centric Strategic Imperative

The way to create a successful future is to take an agent-focused approach and ask, “What solutions do my agents’ clients want?” and “What makes our agents more competitive than the alternatives?” Identify those core solutions and strengths, then build the tools and resources around them. United Real Estate builds and em-

Technology could erode the role of the agent, but it also has the opportunity to greatly enhance it. One hundred-percent virtual client service is now an expectation. You must provide it, and it must work seamlessly for all parties. Ten years ago, United Real Estate initiated our “work-from-anywhere” concept with our productivity platform. Our agents embrace and excel at it.

Transferring Cost Savings to Agents

A well-deployed technology platform drives cost out of brokerage operations and enables the transfer of hundreds of millions of dollars of cost savings to our agents. Technology, along with the passionate support of our brokers’ and owners’ on-the-ground expertise, are the underpinnings of our company’s mission. When you ask the right question and avoid the protracted debates about the wrong question, you’re on your way to shifting to a sustainable, successful brokerage model for now and in the future. RE Rick Haase is president of United Real Estate. For more information, contact him at Rick@UnitedRealEstate.com or 504-2513757, or visit www.GrowWithUnited.com. RISMedia’s REAL ESTATE December 2021 85


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RE: Real Estate—2021: The

3min
pages 114-116

Service Profiles

42min
pages 102-113

Sarah Michelle Bliss

2min
page 101

Reed Martin – Business

2min
page 100

Steve Wagner and Jamie

3min
page 94

Verl Workman – Planning for a Successful 2022: Implementing Lessons Learned

2min
page 99

Verl Workman – The

2min
page 95

Larry Schottenstein and Chris

2min
page 93

Amy Hummer, Better Homes and Gardens Real Estate Steinborn & Associates

2min
page 92

Jim Sparkman and Mark

2min
page 91

Daniel Ramsey – A Day in the

2min
page 85

Rick Haase – The Future of Real Estate Is Now

2min
pages 87-88

Allen Alishahi – Moving

2min
page 86

Kathleen Kuhn – Giving

2min
pages 83-84

Carol Mellander, Broker

2min
page 90

Michael Minard – How to

2min
page 81

Wendy Forsythe – A Mindset

2min
page 82

Mike Ryan – American Pie: The Main Course for 2022?

2min
page 89

Labor Issues in Construction a Crisis for Housing

2min
pages 79-80

Most Metro Areas Saw Double-Digit Home Price Growth in Q3

2min
page 78

Leave a Lasting Impression A Guide to Closing Gifts

5min
pages 72-73

How 1REport Empowers Agents for Success in the Digital Era

5min
pages 74-75

Global Spotlight: The Resurgence of the 15-Minute City

4min
pages 76-77

How to Organically Capture Luxury Real Estate Leads

3min
pages 70-71

REALTORS® Take the Lead Before the Need

3min
pages 68-69

How Accessible Is the American Dream for the Disabled?

5min
pages 66-67

Transforming the Home Buying Experience for Agents and Consumers Alike

4min
pages 64-65

The Next Big Step: Guiding Seniors Through the Real Estate Process

4min
pages 60-61

Climbing Mortgage Rates Strain Buying Power in 2022

4min
pages 62-63

Investment and Lifestyle Spur Migration Back to NYC

3min
pages 56-57

How Brokerages Are Tackling ‘Bait-and-Switch’ Recruiting

6min
pages 58-59

Technology and People Team Up

12min
pages 46-51

Real Estate Webmasters

2min
page 43

Constellation1: Technology

3min
pages 44-45

Rocket Mortgage: A Seamless

3min
page 42

Propertybase: Prioritizing the Human Side of Real Estate With a Streamlined Tech Stack

3min
page 41

Curbio: Revolutionizing Home Renovation

3min
page 40

Verl Workman – Tracking and Measuring Critical Data Is Key to Reaching Your Goals

5min
pages 35-38

Terri Murphy – How Past

2min
page 34

BoomTown: Leaning on Data to Grow Your Brokerage

2min
page 39

Darryl Davis – The True Purpose of Fear

2min
page 33

Sherri Johnson – 4 Ways to

2min
page 32

Brian Buffini – Goal-Setting

2min
page 31

Power Broker Perspectives

1min
pages 28-30

NAR Power Broker Roundtable

3min
pages 14-15

Great Spaces

2min
pages 20-22

Policy & Legal Matters: The

2min
page 23

Meet the Newsmakers: RISMedia

1min
page 19

REBAC Report: 3 Guidelines That Will Keep You Connected to Former Clients

3min
pages 24-27

Marketwatch

1min
page 13

Women in Real Estate: Shattering the

2min
pages 16-18

From the Publisher

5min
pages 9-12
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