Real Estate Magazine - Inside Real Estate - December 2021

Page 95

BROKER STRATEGIES struggling at a competing brokerage. If you have recently adopted new tools or programs, demonstrate what kind of success they’re creating to try and recruit new agents.

Being together breeds greater success, given that teams can leverage each member’s The Importance of Being techniques and Together in a Virtual World knowledge. By Verl Workman

L

ike nearly all other businesses, brokerages have been deeply impacted by the shift to virtual life during the pandemic. Houses are increasingly shown—and even sold—without the buyer ever setting foot in the home. The National Association of REALTORS® recently reported that four in 10 homebuyers found virtual tours “very useful” before the pandemic. Now, that number has jumped to nearly six in 10, and open houses are commonly hosted on Facebook Live or Zoom, with potential buyers asking questions in the chat box. To be sure, some of these innovations have been beneficial for agents and brokers. With virtual tours reducing wasted viewings by an estimated 40%, a perpetually running virtual open house seems like a no-brainer. But there are also drawbacks, most notably around the office. Brokerages around the country are seeing falling office attendance and lower agent retention rates, which take a measurable toll on business. This is a serious problem. But fortunately, the holiday season is a great time to start reconnecting with agents who have been absent from

your office. Brokers will benefit from implementing the same techniques that our coaching clients use for prospecting. Throwing fun events, using personalized touches and leveraging giveaways are proven methods for bringing prospects into the fold—and can be just as effective at getting agents to join or rejoin your office. Holiday events large and small are a great way to show off all that your brokerage has to offer. Be sure to invite all of your current agents, agents who have taken a break from real estate and agents who might be

Hosting a holiday party is an easy way to remind everyone of the value of in-person meetings in a digital world. The top-performing teams that Workman Success Systems coach demonstrate that being together breeds greater success, given that teams can leverage each member’s techniques and knowledge to further the goals of the team. Having top performers in the office provides inspiration to everyone who works from the office, as they can rub shoulders and develop important techniques and relationships. Successful agents and teams understand the importance of being together, and make it a priority. RE Verl Workman is the founder and CEO of Workman Success Systems, a real estate consulting company that specializes in performance coaching and building highly effective teams. Contact wssm@ workmansuccess.com for more information and free downloadable resources.

RISMedia’s REAL ESTATE December 2021 93


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RE: Real Estate—2021: The

3min
pages 114-116

Service Profiles

42min
pages 102-113

Sarah Michelle Bliss

2min
page 101

Reed Martin – Business

2min
page 100

Steve Wagner and Jamie

3min
page 94

Verl Workman – Planning for a Successful 2022: Implementing Lessons Learned

2min
page 99

Verl Workman – The

2min
page 95

Larry Schottenstein and Chris

2min
page 93

Amy Hummer, Better Homes and Gardens Real Estate Steinborn & Associates

2min
page 92

Jim Sparkman and Mark

2min
page 91

Daniel Ramsey – A Day in the

2min
page 85

Rick Haase – The Future of Real Estate Is Now

2min
pages 87-88

Allen Alishahi – Moving

2min
page 86

Kathleen Kuhn – Giving

2min
pages 83-84

Carol Mellander, Broker

2min
page 90

Michael Minard – How to

2min
page 81

Wendy Forsythe – A Mindset

2min
page 82

Mike Ryan – American Pie: The Main Course for 2022?

2min
page 89

Labor Issues in Construction a Crisis for Housing

2min
pages 79-80

Most Metro Areas Saw Double-Digit Home Price Growth in Q3

2min
page 78

Leave a Lasting Impression A Guide to Closing Gifts

5min
pages 72-73

How 1REport Empowers Agents for Success in the Digital Era

5min
pages 74-75

Global Spotlight: The Resurgence of the 15-Minute City

4min
pages 76-77

How to Organically Capture Luxury Real Estate Leads

3min
pages 70-71

REALTORS® Take the Lead Before the Need

3min
pages 68-69

How Accessible Is the American Dream for the Disabled?

5min
pages 66-67

Transforming the Home Buying Experience for Agents and Consumers Alike

4min
pages 64-65

The Next Big Step: Guiding Seniors Through the Real Estate Process

4min
pages 60-61

Climbing Mortgage Rates Strain Buying Power in 2022

4min
pages 62-63

Investment and Lifestyle Spur Migration Back to NYC

3min
pages 56-57

How Brokerages Are Tackling ‘Bait-and-Switch’ Recruiting

6min
pages 58-59

Technology and People Team Up

12min
pages 46-51

Real Estate Webmasters

2min
page 43

Constellation1: Technology

3min
pages 44-45

Rocket Mortgage: A Seamless

3min
page 42

Propertybase: Prioritizing the Human Side of Real Estate With a Streamlined Tech Stack

3min
page 41

Curbio: Revolutionizing Home Renovation

3min
page 40

Verl Workman – Tracking and Measuring Critical Data Is Key to Reaching Your Goals

5min
pages 35-38

Terri Murphy – How Past

2min
page 34

BoomTown: Leaning on Data to Grow Your Brokerage

2min
page 39

Darryl Davis – The True Purpose of Fear

2min
page 33

Sherri Johnson – 4 Ways to

2min
page 32

Brian Buffini – Goal-Setting

2min
page 31

Power Broker Perspectives

1min
pages 28-30

NAR Power Broker Roundtable

3min
pages 14-15

Great Spaces

2min
pages 20-22

Policy & Legal Matters: The

2min
page 23

Meet the Newsmakers: RISMedia

1min
page 19

REBAC Report: 3 Guidelines That Will Keep You Connected to Former Clients

3min
pages 24-27

Marketwatch

1min
page 13

Women in Real Estate: Shattering the

2min
pages 16-18

From the Publisher

5min
pages 9-12
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