Real Estate Magazine - John L. Scott Real Estate - October 2021

Page 16

WOMEN IN REAL ESTATE

experience domestic violence or sexual harassment from clients or colleagues in the workplace. “When people find out that I work in domestic violence, it starts a conversation, and then they realize that it’s a confidential conversation,” she says. “I’m known as a resource, just like when a real estate agent needs to get an inspector.”

Ida Petkus

How One REALTOR® Fights Against Domestic Violence By Jordan Grice

F

or Ida Petkus, a home is more than four walls and a roof. It should also be a safe space for its owners.

Petkus, a REALTOR® with Berkshire Hathaway HomeServices Florida Realty, has worked to ensure that people can live safely in their homes. However, after more than a decade of advocating for domestic violence victims, she knows that isn’t always the case. “I don’t think that crosses people’s minds until it is in front of them,” Petkus says, remembering her first encounter with domestic violence early in her career while working with a client in 2006. “I knew it was a divorce scenario, but I had no idea what the history was of the divorce,” she says, adding that as she toured the property, one of the sellers had spray-painted a threat to her client. According to Petkus, the incident served as a wake-up call and catalyzed her path to becoming a domestic violence advocate and establishing the Domestic Violence 14 October 2021 RISMedia’s REAL ESTATE

Advocacy (DVA) Center in 2009. The nonprofit works to help victims navigate the court system, provide referrals and counsel people across demographics confidentially. “That moment was just like, wow, real estate is much more than buying and selling properties. It’s about people’s lives, and I always consider it a business relationship that doesn’t end at the closing table,” Petkus says. Being a Resource While her advocacy work has earned recognition, Petkus says the accolades serve a bigger purpose. “Any time someone is recognized, hopefully, it elevates someone else or inspires them to volunteer for what’s important to them,” she says. “It’s not about the recognition. It’s about awareness.” Petkus’ reputation in the nonprofit and advocacy sector has also turned her into a resource for agents who

“Real estate is much more than buying and selling properties. It’s about people’s lives.” -Ida Petkus, REALTOR®, Berkshire Hathaway HomeServices Florida Realty; Founder, Domestic Violence Advocacy (DVA) Center.

Finding Your Cause According to Petkus, finding time to volunteer within the community and various organizations is a great way to mix things up as an agent. “It sparks a little flame in you that you are doing something good,” Petkus says. “You have to recognize what your priorities are and understand that you need some balance from going 100 miles an hour with real estate.” According to Petkus, getting started is as simple as tapping into resources like community groups and established initiatives within local organizations or brokerage-sponsored efforts. “You can start by volunteering,” she says. “Many brokers have a designated nonprofit that they help. See what your options are and see what fits, and if you want to head one up, reach out to get a mentor or someone that does similar work to find out how things work.” RE Do you know someone who is making strides toward the advancement of women in the real estate industry? Contact editorial@rismedia.com to learn more about our Women in Real Estate series.


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Articles inside

RE: Real Estate—It’s Always the

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Service Profiles

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Verl Workman – Gain a

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Sarah Bernard – 5 Strategies

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Sherri Johnson – Real Estate

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Verl Workman – How to

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Gretchen Pearson, Berkshire

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Randy Coffman, Better Homes and Gardens Real Estate Wine Country Group

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Frank Nolan, Vanguard

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Josh Naughton, RE/MAX

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Kathleen Kuhn – Leverage Your Network and Don’t Lose a Repeat Customer Again

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Jeff Bailey, Todd Bailey and Anthony Laurita, United Real

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Diane Hartley – Why and How

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Bill Scavone – Elevating the Customer Experience Every Step of the Way

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Allen Alishahi – ‘Tokenization’ and Its Role in the Post-Pandemic Real Estate Model

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Shawn Terrel – Online Auctions a Sound Marketing Method for Real Estate Professionals

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Lane Hornung – ‘Power

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page 84

Josh Harley – Lessons From Fathom Realty’s Successful IPO

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Rick Haase – Will You Bestow a Thriving Brokerage?

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Olivia Mariani – Smart Agents

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Michael Minard – How

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Turning a Vision Into Reality

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pages 74-76

5 Ways to Rebrand Your Real Estate Business

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‘Zombie Foreclosures’ Falling, But Will Likely Rise Again

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The Family Advantage

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Becoming a Champion of Green and High-Performance Homes

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Innovative Furniture Leasing Company Feather Emerges Victorious From ‘Pitch Battle’

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Taking the Verified Path to Success

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Brokers Discuss the Modern Meaning of ‘Full-Service’

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A Better Future for Agents

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Housing Price Growth Breaks Record, But Likely to Slow

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Real Estate Webmasters Wins Gold at Muse Creative Awards

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Curbio: A Revamped Home Renovation Experience

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Propertybase: Standing Out

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Constellation1: A Customized

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Cinch Home Services: A

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HSASM Home Warranty

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The Experts at McKissock

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Sherri Johnson – Create

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Brian Buffini – Go From Busy to Productive With These Simple Tips

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Verl Workman – Tracking Key Metrics Vital to Growth

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Darryl Davis – Promoting Your Commitment as a New Real Estate Agent

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Power Broker Perspectives

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pages 28-30

Policy & Legal Matters

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page 23

REBAC Report: Is Your Digital Marketing Strategy Still Relevant?

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Marketwatch

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NAR Power Broker Roundtable

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Meet the Newsmakers: Jessica

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Great Spaces

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From the Publisher

5min
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Women in Real Estate: How One

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