5 minute read
From the Publisher
An Evolutionary Mindset
As I write this, we’ve just wrapped our Real Estate CEO & Agent Leadership Exchange. This marks the second year of the virtual version of our storied September event that we’ve historically held in New York City. And despite a different setting and a different delivery method, the event was a tremendous success, bringing together thousands of attendees to tune into more than 25 sessions from 75-plus presenters and panelists. My sincere appreciation goes out to all our participants, attendees and sponsors. I know that most, if not all, of you can relate to having to take a different approach to business in the past 18 months. As many have talked about, pandemic times have necessitated the need to be flexible and creative in order to arrive at solutions for both our professional and personal lives. However, I believe this is an important mindset that we must take forward with us, because the ability to pivot and evolve shouldn’t be relegated to times of crisis—it should be baked into our business models. HomeSmart, for example, has taken this approach since the get-go. A commitment to constantly evolving is what founder Matt Widdows built his business model on, beginning with a technology platform that was way ahead of its time. In this month’s cover story (page 46), we take a closer look at how the firm’s flexible, always forward-looking business model and technology offering is changing the game for agents. And speaking of forward-looking, we’re so excited to get back together again in person on November 12 for our 25th Annual Power Broker & Newsmakers Forum, Reception & Dinner held at the San Diego Marriott during the NAR conference. Be sure to stop by our booth at the Expo where our editors will be recording on-the-scene interviews with industry leaders and convention-goers alike. You’ll also be able to check out some exciting developments at RISMedia.com. It’s all part of RISMedia’s evolving gameplan to deliver the critical information needed to grow your businesses and prosper long-term. Once again, to all our presenters, sponsors and tens of thousands of attendees who joined us virtually over the past year, thank you for embracing evolution with us. While we may not go looking for change, if we greet it with open arms, great things can happen. Wishing you continued success,
Advertisement
John E. Featherston CEO & Publisher
Everything Your Agents Need to Succeed
The CE Shop’s convenient online courses were designed with your agents’ long-term success in mind. You don’t have to take our word for it: Our award-winning courses have a 96% student satisfaction rate1. Discover how our partnership program can help you keep your agents up to date on all things real estate and grow your business with perks like a revenue-sharing program and a dedicated Account Manager.
Together, we can take your business to new heights.
Visit TheCEShop.com/Partner to learn more.
CEO & Publisher John E. Featherston
EDITORIAL Executive Editor Maria Patterson Vice President, Online Editorial Beth McGuire Managing Editor Paige Tepping Content Director Caysey Welton Senior Online Editor Liz Dominguez Associate Online Editor Jesse Williams Blog/Social Media Editor Jameson Doris Content Editor Paige Brown Associate Online Editor Jordan Grice Contributing Editors Lesley Grand; John Voket; Barbara Pronin; Keith Loria; Andrew King CREATIVE SERVICES & MARKETING Senior Vice President Kelli McKenna Marketing Director Philip Lodato Email Marketing Specialist Brit Owen Production Manager Susanne Dwyer Designer Janet Yung-Balbin Digital Content Specialists Liz Ruggiero; Aidan Whalen CORPORATE DEVELOPMENT Senior Vice President Jay Featherston INFORMATION TECHNOLOGY Chief Information Officer Edward T. Kingston Senior Software Engineer Kal Salim Web Designer Kevin Kirwan Web Developers Hema Yemmireddy; Firas Abbas Director, Client Solutions Peter Di Salvo Information Technology Manager James Jones CLIENT SERVICES & EVENTS MANAGEMENT Vice President, Client Experience Brett Johnson Senior Director, Client Services & Events Deborah Ryan Director, Client Services & Events Darcy Sledge Client Services Representative Kristen Schlesinger SALES Senior Vice Presidents Kara T. Stripay; Anne Kraft Director, Business Development Colleen Featherston HEADQUARTERS 69 East Avenue, Norwalk, CT 06851 RISMedia: (203) 855-1234 Fax: (203) 852-7208 www.rismedia.com www.rismedia.com/acesocial www.top5inrealestate.com PUBLICATIONS & SERVICES Real Estate magazine Annual Power Broker Report & Survey ACESocial (Automated Content Engagement) www.rismedia.com (Daily e-News) blog.rismedia.com (Housecall) RISMedia’s Real Estate CEO Exchange Power Broker Forum, Reception & Dinner Real Estate Newsmakers Reception & Dinner Real Estate’s Rocking in the New Year
Copyright® 2021 by The Relocation Information Service, Incorporated-RISMedia, Norwalk, Connecticut. All rights reserved. Editorial and executive offices at 69 East Avenue, Norwalk, CT 06851. Telephone: (203) 855-1234. Magazine subscription rate $83.40 per year, including postage ($166.80 for two years); Canadian subscription rate $200.00 (U.S.) per year, including shipping and handling ($400.00 for two years). All subscription and advertising correspondence call 1-800-724-6000. Material in this publication may not be stored or reproduced in any form without permission. Requests for permission should be directed to Managing Editor, RISMedia, Inc., 69 East Avenue, Norwalk, CT 06851. The opinions expressed in this publication are those of specific authors and columnists and are not intended to or do not necessarily represent the opinion or views of the publisher, his staff, other authors, advertisers, or subscribers.
Janice Bradford
Real Estate Agent, Keller Williams Home Town Realty
Simplify Your Social Media Strategy
RISMedia’s ACESocial is here to help you grow your real estate brand with exclusive content automatically posted across your social media accounts every day! Engage and resonate with your audience with an affordable and simple social media strategy.
With ACESocial, you can…
• Let your friends and followers know who you are with customized branded landing pages that include your logo, headshot, URL and more. • Automatically deliver exclusive consumerfocused real estate and lifestyle content, including articles, infographics and professionally produced videos, to your Facebook, LinkedIn and Twitter. Instagram coming soon! • Showcase your MLS listings on your branded landing pages, complete with lead generation form.
• Measure your results, including engagement and impressions, with metrics and reporting tools.
Join ACESocial Today!
For more information, visit acesocial.rismedia.com or contact ace@rismedia.com or (203) 855-1234 ext. 1.
