Real Estate Magazine - John L. Scott Real Estate - October 2021

Page 9

FROM THE PUBLISHER

An Evolutionary Mindset

A

s I write this, we’ve just wrapped our Real Estate CEO & Agent Leadership Exchange. This marks the second year of the virtual version of our storied September event that we’ve historically held in New York City. And despite a different setting and a different delivery method, the event was a tremendous success, bringing together thousands of attendees to tune into more than 25 sessions from 75-plus presenters and panelists. My sincere appreciation goes out to all our participants, attendees and sponsors. I know that most, if not all, of you can relate to having to take a different approach to business in the past 18 months. As many have talked about, pandemic times have necessitated the need to be flexible and creative in order to arrive at solutions for both our professional and personal lives. However, I believe this is an important mindset that we must take forward with us, because the ability to pivot and evolve shouldn’t be relegated to times of crisis—it should be baked into our business models.

Everything Your Agents Need to Succeed

The CE Shop’s convenient online courses were designed with your agents’ long-term success in mind. You don’t have to take our word for it: Our award-winning courses have a 96% student satisfaction rate1. Discover how our partnership program can help you keep your agents up to date on all things real estate and grow your business with perks like a revenue-sharing program and a dedicated Account Manager.

HomeSmart, for example, has taken this approach since the get-go. A commitment to constantly evolving is what founder Matt Widdows built his business model on, beginning with a technology platform that was way ahead of its time. In this month’s cover story (page 46), we take a closer look at how the firm’s flexible, always forward-looking business model and technology offering is changing the game for agents. And speaking of forward-looking, we’re so excited to get back together again in person on November 12 for our 25th Annual Power Broker & Newsmakers Forum, Reception & Dinner held at the San Diego Marriott during the NAR conference. Be sure to stop by our booth at the Expo where our editors will be recording on-the-scene interviews with industry leaders and convention-goers alike. You’ll also be able to check out some exciting developments at RISMedia.com. It’s all part of RISMedia’s evolving gameplan to deliver the critical information needed to grow your businesses and prosper long-term. Once again, to all our presenters, sponsors and tens of thousands of attendees who joined us virtually over the past year, thank you for embracing evolution with us. While we may not go looking for change, if we greet it with open arms, great things can happen. Wishing you continued success,

John E. Featherston CEO & Publisher

Together, we can take your business to new heights. Visit TheCEShop.com/Partner to learn more. 1

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Articles inside

RE: Real Estate—It’s Always the

2min
pages 114-116

Service Profiles

41min
pages 102-113

Verl Workman – Gain a

2min
page 99

Sarah Bernard – 5 Strategies

2min
page 100

Sherri Johnson – Real Estate

2min
page 101

Verl Workman – How to

2min
pages 94-95

Gretchen Pearson, Berkshire

2min
page 93

Randy Coffman, Better Homes and Gardens Real Estate Wine Country Group

2min
page 91

Frank Nolan, Vanguard

2min
page 92

Josh Naughton, RE/MAX

2min
page 90

Kathleen Kuhn – Leverage Your Network and Don’t Lose a Repeat Customer Again

2min
page 87

Jeff Bailey, Todd Bailey and Anthony Laurita, United Real

4min
pages 88-89

Diane Hartley – Why and How

2min
page 86

Bill Scavone – Elevating the Customer Experience Every Step of the Way

2min
page 85

Allen Alishahi – ‘Tokenization’ and Its Role in the Post-Pandemic Real Estate Model

2min
pages 81-82

Shawn Terrel – Online Auctions a Sound Marketing Method for Real Estate Professionals

2min
page 83

Lane Hornung – ‘Power

2min
page 84

Josh Harley – Lessons From Fathom Realty’s Successful IPO

2min
page 80

Rick Haase – Will You Bestow a Thriving Brokerage?

2min
page 79

Olivia Mariani – Smart Agents

2min
page 78

Michael Minard – How

2min
page 77

Turning a Vision Into Reality

5min
pages 74-76

5 Ways to Rebrand Your Real Estate Business

4min
pages 72-73

‘Zombie Foreclosures’ Falling, But Will Likely Rise Again

3min
pages 66-67

The Family Advantage

10min
pages 68-71

Becoming a Champion of Green and High-Performance Homes

5min
pages 64-65

Innovative Furniture Leasing Company Feather Emerges Victorious From ‘Pitch Battle’

2min
pages 62-63

Taking the Verified Path to Success

4min
pages 60-61

Brokers Discuss the Modern Meaning of ‘Full-Service’

4min
pages 54-55

A Better Future for Agents

12min
pages 48-53

Housing Price Growth Breaks Record, But Likely to Slow

1min
pages 46-47

Real Estate Webmasters Wins Gold at Muse Creative Awards

2min
pages 44-45

Curbio: A Revamped Home Renovation Experience

3min
page 43

Propertybase: Standing Out

3min
page 42

Constellation1: A Customized

3min
page 41

Cinch Home Services: A

3min
page 39

HSASM Home Warranty

3min
page 40

The Experts at McKissock

2min
pages 37-38

Sherri Johnson – Create

2min
page 32

Brian Buffini – Go From Busy to Productive With These Simple Tips

2min
page 31

Verl Workman – Tracking Key Metrics Vital to Growth

2min
pages 35-36

Darryl Davis – Promoting Your Commitment as a New Real Estate Agent

2min
page 33

Power Broker Perspectives

2min
pages 28-30

Policy & Legal Matters

2min
page 23

REBAC Report: Is Your Digital Marketing Strategy Still Relevant?

3min
pages 24-27

Marketwatch

1min
page 13

NAR Power Broker Roundtable

3min
pages 14-15

Meet the Newsmakers: Jessica

1min
page 19

Great Spaces

1min
pages 20-22

From the Publisher

5min
pages 9-12

Women in Real Estate: How One

2min
pages 16-18
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