Real Estate Magazine - John L. Scott Real Estate - October 2021

Page 68

L to R: William Raveis Real Estate, Mortgage and Insurance Co-President Chris Raveis; CEO and Chairman Bill Raveis; and Co-President Ryan Raveis

The Family Advantage

How William Raveis Real Estate Responds to Market Needs in Real Time

A

By Maria Patterson

s one of the industry’s most iconic firms, William Raveis Real Estate’s (WRRE) origin story is a classic tale of entrepreneurial moxie. Started above a Fairfield, Connecticut, grocery store by Bill Raveis in 1974, the firm now comprises 136 offices in eight states, and is home to 4,300 sales associates. In RISMedia’s 2021 Power Broker Report, WRRE ranked No. 7, reporting more than $16 billion in sales volume in 2020.

Today, Bill and the next generation of the Raveis family—brothers and co-presidents Chris and Ryan— share leadership responsibility for 66 October 2021 RISMedia’s REAL ESTATE

increasing revenue and expanding WRRE’s footprint in the coming years and beyond. In this exclusive interview, the pair explains how

operating as a family-run business provides the firm with two critical characteristics necessary for growth: cultural agility to turn on a dime to innovate; and consistent leadership with an unmatched level of pride, passion and strategic vision. “No matter how much we evolve, this is not just a business for us—it’s a family,” says CEO and Chairman Bill Raveis. “At our core, family values drive every decision we make. From the very beginning, I said our agents are our customers, and 47 years later, we continue to provide the


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RE: Real Estate—It’s Always the

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pages 114-116

Service Profiles

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pages 102-113

Verl Workman – Gain a

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Sarah Bernard – 5 Strategies

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Sherri Johnson – Real Estate

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Verl Workman – How to

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Gretchen Pearson, Berkshire

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Randy Coffman, Better Homes and Gardens Real Estate Wine Country Group

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Frank Nolan, Vanguard

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page 92

Josh Naughton, RE/MAX

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Kathleen Kuhn – Leverage Your Network and Don’t Lose a Repeat Customer Again

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page 87

Jeff Bailey, Todd Bailey and Anthony Laurita, United Real

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Diane Hartley – Why and How

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page 86

Bill Scavone – Elevating the Customer Experience Every Step of the Way

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page 85

Allen Alishahi – ‘Tokenization’ and Its Role in the Post-Pandemic Real Estate Model

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pages 81-82

Shawn Terrel – Online Auctions a Sound Marketing Method for Real Estate Professionals

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page 83

Lane Hornung – ‘Power

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page 84

Josh Harley – Lessons From Fathom Realty’s Successful IPO

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page 80

Rick Haase – Will You Bestow a Thriving Brokerage?

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page 79

Olivia Mariani – Smart Agents

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page 78

Michael Minard – How

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page 77

Turning a Vision Into Reality

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pages 74-76

5 Ways to Rebrand Your Real Estate Business

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pages 72-73

‘Zombie Foreclosures’ Falling, But Will Likely Rise Again

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pages 66-67

The Family Advantage

10min
pages 68-71

Becoming a Champion of Green and High-Performance Homes

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pages 64-65

Innovative Furniture Leasing Company Feather Emerges Victorious From ‘Pitch Battle’

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pages 62-63

Taking the Verified Path to Success

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pages 60-61

Brokers Discuss the Modern Meaning of ‘Full-Service’

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pages 54-55

A Better Future for Agents

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pages 48-53

Housing Price Growth Breaks Record, But Likely to Slow

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pages 46-47

Real Estate Webmasters Wins Gold at Muse Creative Awards

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pages 44-45

Curbio: A Revamped Home Renovation Experience

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page 43

Propertybase: Standing Out

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page 42

Constellation1: A Customized

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Cinch Home Services: A

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HSASM Home Warranty

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page 40

The Experts at McKissock

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pages 37-38

Sherri Johnson – Create

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page 32

Brian Buffini – Go From Busy to Productive With These Simple Tips

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page 31

Verl Workman – Tracking Key Metrics Vital to Growth

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pages 35-36

Darryl Davis – Promoting Your Commitment as a New Real Estate Agent

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page 33

Power Broker Perspectives

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pages 28-30

Policy & Legal Matters

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page 23

REBAC Report: Is Your Digital Marketing Strategy Still Relevant?

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pages 24-27

Marketwatch

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page 13

NAR Power Broker Roundtable

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pages 14-15

Meet the Newsmakers: Jessica

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page 19

Great Spaces

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pages 20-22

From the Publisher

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pages 9-12

Women in Real Estate: How One

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