Real Estate Magazine - John L. Scott Real Estate - October 2021

Page 74

Turning a Vision Into Reality By Paige Tepping

T

his month, we had the opportunity to sit down with Anthony Lamacchia—CEO of Lamacchia Companies and broker/owner of Lamacchia Realty—to learn about what motivates him to continue pushing forward and why agents and brokers need to do a better job of paying attention to the market.

Paige Tepping: Tell me a little bit about your history in the industry and what you’ve done to get where you are today. Anthony Lamacchia: After turning 21 back in 2002, I bought my first property and ultimately began my real estate career as I got involved with buying properties, fixing them up and then selling them. In 2004, I decided to get my real estate license, and two years later, I left my dad’s landscape construction business and began selling as a REALTOR®. And I sold a lot. It wasn’t long before ® I became a top REALTOR in my marketplace, which set the stage for my next venture: building a team. Between 2009 - 2012, we were selling upwards of 700 homes a year between myself and eight other power team members. In 2015, I took a leap of faith and decided to convert our model to the broker72 October 2021 RISMedia’s REAL ESTATE

age model. While it took a couple years, I finally got it right, and today we’re growing a lot. PT: Are there any milestones that stand out in your mind over the years that have helped shape who you are? AL: The work ethic that I learned from my family is one thing I would point to that has helped me get to where I am today. As far as milestones, we hit a billion dollars in sales volume last year, which is a really cool company milestone. One of our brand offices also achieved a significant milestone this past June: 100 sales in one office in one month. PT: What’s on the horizon at Lamacchia Realty? AL: First and foremost, we will continue to grow. In fact, our growth is going to accelerate because we’ve gotten better at it. We opened an office in Fort Lauderdale last year, and we believe that Florida will continue to be a lucrative market as we’re seeing mass movement down to that area.


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RE: Real Estate—It’s Always the

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pages 114-116

Service Profiles

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pages 102-113

Verl Workman – Gain a

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Sarah Bernard – 5 Strategies

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Sherri Johnson – Real Estate

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Verl Workman – How to

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Gretchen Pearson, Berkshire

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Randy Coffman, Better Homes and Gardens Real Estate Wine Country Group

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Frank Nolan, Vanguard

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Josh Naughton, RE/MAX

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Kathleen Kuhn – Leverage Your Network and Don’t Lose a Repeat Customer Again

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Jeff Bailey, Todd Bailey and Anthony Laurita, United Real

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Diane Hartley – Why and How

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Bill Scavone – Elevating the Customer Experience Every Step of the Way

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Allen Alishahi – ‘Tokenization’ and Its Role in the Post-Pandemic Real Estate Model

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pages 81-82

Shawn Terrel – Online Auctions a Sound Marketing Method for Real Estate Professionals

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Lane Hornung – ‘Power

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Josh Harley – Lessons From Fathom Realty’s Successful IPO

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Rick Haase – Will You Bestow a Thriving Brokerage?

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Olivia Mariani – Smart Agents

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Michael Minard – How

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Turning a Vision Into Reality

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pages 74-76

5 Ways to Rebrand Your Real Estate Business

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pages 72-73

‘Zombie Foreclosures’ Falling, But Will Likely Rise Again

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pages 66-67

The Family Advantage

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pages 68-71

Becoming a Champion of Green and High-Performance Homes

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Innovative Furniture Leasing Company Feather Emerges Victorious From ‘Pitch Battle’

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Taking the Verified Path to Success

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Brokers Discuss the Modern Meaning of ‘Full-Service’

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A Better Future for Agents

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pages 48-53

Housing Price Growth Breaks Record, But Likely to Slow

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Real Estate Webmasters Wins Gold at Muse Creative Awards

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Curbio: A Revamped Home Renovation Experience

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Propertybase: Standing Out

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page 42

Constellation1: A Customized

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Cinch Home Services: A

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HSASM Home Warranty

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The Experts at McKissock

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Sherri Johnson – Create

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Brian Buffini – Go From Busy to Productive With These Simple Tips

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Verl Workman – Tracking Key Metrics Vital to Growth

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Darryl Davis – Promoting Your Commitment as a New Real Estate Agent

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Power Broker Perspectives

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pages 28-30

Policy & Legal Matters

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page 23

REBAC Report: Is Your Digital Marketing Strategy Still Relevant?

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Marketwatch

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NAR Power Broker Roundtable

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Meet the Newsmakers: Jessica

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Great Spaces

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From the Publisher

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Women in Real Estate: How One

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