BROKER STRATEGIES L to R: Todd Bailey, Jeff Bailey and Anthony Laurita
Sustaining Growth With the Right Brokerage Model Jeff Bailey COO/Owner
Todd Bailey CFO/Owner
Anthony Laurita
Broker/Owner United Real Estate North Jersey Fair Lawn, New Jersey www.UnitedRealEstateNorthJersey.com Regions served: Northern and Central New Jersey as well as New York Years in real estate: Jeff: 23; Todd: 23; Anthony: 38 Number of offices: 5, soon to be 6 Number of agents: Nearly 500
What attracted you to United Real Estate, and why was United the best fit for you? Jeff Bailey: When looking for a brokerage in 2014, we wanted something different and new to the area. After meeting with CEO Dan Duffy and the leadership, we knew it was going to be a good fit. United was head and shoulders above the competition, specifically when it came to their technology, support and leadership. What value does United bring to your business? Anthony Laurita: As with anything in life, you’re only as good as the people you surround yourself with. One of the things we have going for us is United’s leadership on all different levels. The leadership and home office team have provided the tools and support we need to run our business, and they make us feel like we are part of something 86 October 2021 RISMedia’s REAL ESTATE
larger. United brings value to us, and we, in turn, bring a lot of value to our agents. Tell us about your growth as a company since joining United. AL: We believe very strongly that we have the best company and the best tools to offer agents. United Real Estate is a blend of old and new, and from a broker standpoint, we need to be in that space to attract as many agents as we can. Regardless of what anyone may think about technology and the internet, it’s still a people business, so you need to be able to relate to people. That said, United’s proprietary technology platform competes with or exceeds any of our competitors’, yet we still maintain a traditional brokerage feel that provides agents a level of comfort knowing that they’re dealing with top-quality people. What attracts agents to United? JB: People have come to realize that if they want to make more and there is less business out there, they can do that at United New Jersey. They are right to be questioning what exactly their broker provides. United’s flat-fee, 100% commission model, proprietary technology and full-service broker support are proof that no box was left unchecked. Agents are making thousands more than they would at other companies, and that’s a big attractor. They don’t have to compromise on anything they are currently receiving from their broker. Anthony and I personally conduct 99% of the interviews that take place here, and the agents are able to meet the owners at the first interview, which is a truly unique experience. United is rock-solid in my opinion, and they keep rolling out new offerings. How is United New Jersey unique among its competitors? JB: We’re ranked within the Top 1% of brokerages in the U.S., and agents like to talk about that. One of our biggest concerns when we first got started was that no one knew
