How to Maximize Instagram for Your Real Estate Business
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By Paige Brown
n the world of real estate, Instagram is a tool that every agent and broker should have in their marketing arsenal. With over 500 million daily Instagram users, this platform can quickly become a gold mine for generating leads and building your brand. Whether you already have an Instagram account for your real estate business, or you plan to create one to add to your current social media marketing strategy, here are some tips to help you maximize this platform. Know Your Audience One of the most important pieces of any marketing strategy is to know who your audience is and the content they are looking to consume from you. Instagram Insights helps you to understand your followers, providing 68 September 2021 RISMedia’s REAL ESTATE
data related to your content, activity and how your audience responds to your brand. Discover when they engage with your content the most, who likes and saves your content and even statistics on your individual posts, including who clicked through to your profile. Not only will this allow you to view specific audience demographics, but it can also help you determine how and when to tailor your content for this platform. Bonus tip: Be sure you set up or
switch to a “Creator” or “Business” account to take advantage of Instagram Insights. Share Educational Content The job of a real estate agent doesn’t simply start or end with a transaction. Yes, you are there to help buyers and sellers buy and sell homes, but you should strive to become a resource that your audience can depend on. Not sure where to start? Check out RISMedia’s ACESocial (acesocial. rismedia.com), a service that provides curated consumer real estate and lifestyle content directly to your social sphere that helps you stay top of mind. The new Instagram feature allows agents to post videos, infographics and even links to articles specifically designed to showcase your expertise. This feature is free for Executive and Premium accounts. When you can share valuable and educational information about a specific topic, location or other niche in the industry, you will stand out and quickly become a go-to source.
