5 minute read
From the Publisher
Building a Better Experience
For today’s consumers, expectations have risen on every level. We’re no longer just looking for “good service”—we want a completely enjoyable, satisfying experience, whether we’re getting a pizza delivered or buying a home. Century 21 Real Estate was ahead of the curve when it started focusing on the consumer experience several years ago, as opposed to just the transaction. And today, as the brand celebrates its 50th anniversary—navigating a market tossed around by a pandemic—that mission is more critical than ever. In this month’s cover story (page 44), CENTURY 21® President & CEO Mike Miedler explains how innovation has been key to transforming the real estate experience, and the brand has no plans to slow its pace. “We have an exciting future ahead as we...lead the way in driving the rapid transformation of real estate into a more customer-centric, experiences-driven, digitally-enabled industry.” The importance of delivering a superior experience is critical to profitability. “When you examine the experience you’re providing clients, remember that every client is worth nearly $75,000 in lifetime revenue,” says Verl Workman on page 96. “This assumes that clients conduct three home purchases and two home sales with you over their lifespan...it’s worth putting in extra effort to keep them happy and fully engaged.” When it comes to delivering an exceptional experience, we couldn’t agree more. In fact, that’s exactly RISMedia’s goal in transforming its branding, magazine design, enews format and delivery, and forthcoming website redesign. In today’s saturated media environment, information is currency, and as the independent voice of the real estate industry, we will continue to evolve in order to deliver the most relevant content through the best possible reader experience. Speaking of relevant content, don’t miss our survey results and infographic regarding the COVID-19 Delta variant’s effect on real estate confidence. Forty-two percent of your colleagues believe the pandemic is still impacting their business. Find out more on page 59. I hope to see you virtually on September 14 for RISMedia’s CEO & Agent Leadership Exchange where we’ll discuss these topics and more in two separate tracks for brokers and agents. There’s still time to register at ceo.rismedia.com, so be sure to tune in. Wishing you continued success,
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John E. Featherston CEO & Publisher
Janice Bradford
Real Estate Agent, Keller Williams Home Town Realty
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CEO & Publisher John E. Featherston
EDITORIAL Executive Editor Maria Patterson Vice President, Online Editorial Beth McGuire Managing Editor Paige Tepping Content Director Caysey Welton Senior Online Editor Liz Dominguez Blog/Social Media Editor Jameson Doris Content Editor Paige Brown Associate Online Editor Jordan Grice Contributing Editors Lesley Grand; John Voket; Barbara Pronin; Keith Loria; Andrew King CREATIVE SERVICES & MARKETING Senior Vice President Kelli McKenna Marketing Director Philip Lodato Email Marketing Specialist Brit Owen Production Manager Susanne Dwyer Junior Designer Janet Yung-Balbin Digital Content Specialists Liz Ruggiero; Aidan Whalen CORPORATE DEVELOPMENT Senior Vice President Jay Featherston INFORMATION TECHNOLOGY Chief Information Officer Edward T. Kingston Senior Software Engineer Kal Salim Web Designer Kevin Kirwan Web Developers Hema Yemmireddy; Firas Abbas Director, Client Solutions Peter Di Salvo Information Technology Manager James Jones CLIENT SERVICES & EVENTS MANAGEMENT Vice President, Client Experience Brett Johnson Senior Director, Client Services & Events Deborah Ryan Director, Client Services & Events Darcy Sledge Client Services Representative Kristen Schlesinger SALES Senior Vice Presidents Kara T. Stripay; Anne Kraft Director, Business Development Colleen Featherston HEADQUARTERS 69 East Avenue, Norwalk, CT 06851 RISMedia: (203) 855-1234 Fax: (203) 852-7208 www.rismedia.com www.rismedia.com/acesocial www.top5inrealestate.com PUBLICATIONS & SERVICES Real Estate magazine Annual Power Broker Report & Survey ACESocial (Automated Content Engagement) www.rismedia.com (Daily e-News) blog.rismedia.com (Housecall) RISMedia’s Real Estate CEO Exchange Power Broker Forum, Reception & Dinner Real Estate Newsmakers Reception & Dinner Real Estate’s Rocking in the New Year
Copyright® 2021 by The Relocation Information Service, Incorporated-RISMedia, Norwalk, Connecticut. All rights reserved. Editorial and executive offices at 69 East Avenue, Norwalk, CT 06851. Telephone: (203) 855-1234. Magazine subscription rate $83.40 per year, including postage ($166.80 for two years); Canadian subscription rate $200.00 (U.S.) per year, including shipping and handling ($400.00 for two years). All subscription and advertising correspondence call 1-800-724-6000. Material in this publication may not be stored or reproduced in any form without permission. Requests for permission should be directed to Managing Editor, RISMedia, Inc., 69 East Avenue, Norwalk, CT 06851. The opinions expressed in this publication are those of specific authors and columnists and are not intended to or do not necessarily represent the opinion or views of the publisher, his staff, other authors, advertisers, or subscribers.
Lee Goldstein
Broker/Owner, InTrust Realty Inc.
Simplify Your Social Media Strategy
RISMedia’s ACESocial is here to help you grow your real estate brand with exclusive content automatically posted across your social media accounts every day! Engage and resonate with your audience with an affordable and simple social media strategy.
With ACESocial, you can…
• Let your friends and followers know who you are with customized branded landing pages that include your logo, headshot, URL and more. • Automatically deliver exclusive consumerfocused real estate and lifestyle content, including articles, infographics and professionally produced videos, to your Facebook, LinkedIn and Twitter. Instagram coming soon! • Showcase your MLS listings on your branded landing pages, complete with lead generation form.
• Measure your results, including engagement and impressions, with metrics and reporting tools.
