FROM THE PUBLISHER
Building a Better Experience
F
or today’s consumers, expectations have risen on every level. We’re no longer just looking for “good service”—we want a completely enjoyable, satisfying experience, whether we’re getting a pizza delivered or buying a home. Century 21 Real Estate was ahead of the curve when it started focusing on the consumer experience several years ago, as opposed to just the transaction. And today, as the brand celebrates its 50th anniversary—navigating a market tossed around by a pandemic—that mission is more critical than ever. In this month’s cover story (page 44), CENTURY 21® President & CEO Mike Miedler explains how innovation has been key to transforming the real estate experience, and the brand has no plans to slow its pace. “We have an exciting future ahead as we...lead the way in driving the rapid transformation of real estate into a more customer-centric, experiences-driven, digitally-enabled industry.” The importance of delivering a superior experience is critical to profitability. “When you examine the experience you’re providing clients, remember that every client is worth nearly $75,000 in lifetime revenue,” says Verl Workman on page 96. “This assumes that clients conduct three home purchases and two home sales with you over their lifespan...it’s worth putting in extra effort to keep them happy and fully engaged.” When it comes to delivering an exceptional experience, we couldn’t agree more. In fact, that’s exactly RISMedia’s goal in transforming its branding, magazine design, enews format and delivery, and forthcoming website redesign. In today’s saturated media environment, information is currency, and as the independent voice of the real estate industry, we will continue to evolve in order to deliver the most relevant content through the best possible reader experience. Speaking of relevant content, don’t miss our survey results and infographic regarding the COVID-19 Delta variant’s effect on real estate confidence. Forty-two percent of your colleagues believe the pandemic is still impacting their business. Find out more on page 59. I hope to see you virtually on September 14 for RISMedia’s CEO & Agent Leadership Exchange where we’ll discuss these topics and more in two separate tracks for brokers and agents. There’s still time to register at ceo.rismedia.com, so be sure to tune in. Wishing you continued success,
John E. Featherston CEO & Publisher
“In order to garner additional followers, you have to provide people with content—that’s where ACESocial comes into play for me.” Janice Bradford
Real Estate Agent, Keller Williams Home Town Realty
Simplify Your Social Media Strategy RISMedia’s ACESocial is here to help you grow your real estate brand with exclusive content automatically posted across your social media accounts every day! Engage and resonate with your audience with an affordable and simple social media strategy. With ACESocial, you can… • Let your friends and followers know who you are with customized branded landing pages that include your logo, headshot, URL and more. • Automatically deliver exclusive consumerfocused real estate and lifestyle content, including articles, infographics and professionally produced videos, to your Facebook, LinkedIn and Twitter. Instagram coming soon! • Showcase your MLS listings on your branded landing pages, complete with lead generation form. • Measure your results, including engagement and impressions, with metrics and reporting tools.
Join ACESocial Today! For more information, visit acesocial.rismedia.com or contact ace@rismedia.com or (203) 855-1234 ext. 1.
