Real Estate Magazine - NextHome - September 2021

Page 73

TRENDS & ISSUES ages should provide ongoing learning opportunities.

Health and Wellness Should Come Standard

No matter the industry, figuring out insurance options as an independent contractor is always a quagmire. Health, life, dental insurances and other forms of benefits are needed by agents, so a brokerage should help agents find the best options to cover themselves and their families, including benefits like surgical opinions, coordination of care, dual-network options and more.

Cutting Out the Compromise: Providing Agents Everything They Need to Succeed Commentary by Ashley Bowers

E

very brokerage has a reputation for something. Some brokerages are known for their training, while others offer complete commission or a brand name. But why do agents have to pick one over the other? A brokerage should give agents the freedom to operate however they need to in order to reach their goals. That’s why agents should look for a brokerage that offers a range of resources so they can succeed, regardless of what their definition of business success is. Here are some key benefits every brokerage should offer their agents:

Top-Tier Tech

Agents need technology that allows them to be more productive and efficient. Business management tools like RealSmart Agent help agents with compliance, closing transactions, marketing and more, while keeping overall transaction management and related costs low.

Versatility in the Workplace

It’s important that brokerages help agents adjust to the new normal. If agents want to operate within brickand-mortar offices where they take meetings with clients in person, they should be able to. If they want to continue to work virtually, they should have access to the tech and support they need to keep them and their clients engaged online.

Next-Level Training

Agents need to stay current on changes in the industry and their local market. The right training resources expand industry and entrepreneurial knowledge to fuel growth at any stage. From mastering marketing to learning the latest trends, broker-

Count on Your Commission

Agents should have control of their commission and be able to make their own decisions about what they think is best for them. Since it’s the agent doing the work, shouldn’t they be able to keep more of their own money? A brokerage can provide the benefit of 100% commission or a commission structure that offers several plans to meet the needs of each agent.

The Power of Prestige

While brand recognition shouldn’t be the main reason behind an agent’s choice of business, having the backing of industry prestige offers more visibility and resources to get the job done right. From technology to autonomy to full-scale support systems, a brokerage has many ways it can create the prestige agents want. We feel it’s not too much to expect all this from a brokerage. Do you? RE Ashley Bowers is president of HomeSmart International. She uses diagnostics and leadership interaction to build engagement and alignment throughout the organization. For more information about joining HomeSmart as an agent, visit homesmart.com/join, or visit HomeSmart.com/ Franchising for franchising opportunities. RISMedia’s REAL ESTATE September 2021 71


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Articles inside

Service Profiles

43min
pages 102-113

RE: Real Estate—3 Essential

3min
pages 114-116

Ron Howard – A Dynamic

2min
page 101

Sarah Bernard – Leverage

2min
page 100

Power Team Profile – Arizona

4min
pages 96-97

Verl Workman – Upping Your

2min
pages 98-99

Verl Workman – Connecting

2min
pages 94-95

Elizabeth D. Nunan, Houlihan

5min
pages 92-93

Michael Slevin, Berkshire

2min
page 91

Andy McDonald, HomeSmart

2min
page 90

Anna-Marie Ellison, ERA King

2min
page 89

David Victor Johnson

2min
page 88

Louis and Christine Parrish

3min
page 86

Michael Minard – Why You

2min
page 84

Dan Steward – Skip the

2min
page 85

Ed Rae, RE/MAX Select Realty

2min
page 87

Stefan Peterson – The Next

7min
pages 79-83

Daniel Ramsey – The

2min
page 78

Charlie Oppler – Addressing

2min
page 77

Anthony Lamacchia – When

2min
pages 75-76

Frank Chimento – 3 Actions

2min
page 74

Ashley Bowers – Cutting Out

2min
page 73

How to Maximize Instagram for Your Real Estate Business

4min
pages 70-72

Exclusive Discounts on Home Cleanouts and Identity Theft Protection for REALTORS®

4min
pages 68-69

RISMedia Survey: 42% Say COVID Is Still Impacting Their Business

7min
pages 61-65

Global Spotlight: Island Life Awaits in the Caribbean

4min
pages 66-67

What’s Next for Fannie and Freddie?

3min
pages 58-60

Diminishing Distress? More Households Made Housing Payments in Q2 2021

2min
pages 56-57

Real Estate Webmasters

3min
pages 44-45

Inside Real Estate: Building a

4min
pages 42-43

BoomTown: Anticipating and Adapting to Consumer Needs

2min
page 41

Homesnap: Increased Engagement Sets the Stage for Continued Success

2min
page 40

Cinch Home Services: Home

3min
page 39

The Experts at McKissock

2min
pages 37-38

Verl Workman – Strategies

2min
pages 35-36

Buffini & Company – Do This

2min
page 31

Terri Murphy – Having

2min
page 34

Sherri Johnson – 6 Tips to

2min
page 32

Darryl Davis – ‘The Happiness Cluster’—Why Your Choice of Friends Matters

2min
page 33

Policy & Legal Matters: Rental

2min
page 23

From the Publisher

5min
pages 9-12

Women in Real Estate: Diane Ramirez

2min
pages 16-17

Power Broker Perspectives

3min
pages 28-30

Great Spaces

1min
pages 20-22

Marketwatch

1min
page 13

REBAC Report: Weighing In on Buyer Representation Agreements

2min
pages 24-27

NAR Power Broker Roundtable: A

3min
pages 14-15
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