BROKER STRATEGIES
Connecting With Younger Generations
M
By Verl Workman
any real estate professionals prefer to do things the oldfashioned way. We grew up before technology was an important aspect of everyday life, so we don’t always see the value of quickly implementing new tech tools. The world is moving on with us or without us, though, so a mindset change is a must. As new generations of buyers enter the market, we’ll be working with clients who are digital natives, who grew up on a steady diet of innovative technology. The trend can already be seen among millennials, the largest share of homebuyers in the U.S. over the past seven years. Inextricably connected to technology, millennials are accustomed to having real-time access to everything from the palm of their hand. Soon, Gen Z buyers will begin entering the housing market. This generation is even more dependent on technology than prior generations, so if you’re interested in staying up to date in the way you communicate with these younger generations, here are three tools you should implement to create a better experience.
92 September 2021 RISMedia’s REAL ESTATE
Virtual Showings While many real estate professionals turned exclusively to virtual showings to conduct business during the pandemic, as we move toward getting the virus under control, virtual showings should continue to be an option for clients. The flexibility of virtual home showings helps you meet the needs of a variety of clients, allowing you to expand your client base among outof-state buyers. Virtual showings can also be easier on parents or busy working professionals. Offering a virtual option goes a long way toward showing that you care about your client’s time. To learn how to host a better virtual showing, email me at verl@ workmansuccesssystems.com, and I’ll send you our free guide.
Real-Time Info It’s important to keep clients informed as to the buying or selling process in real time. Tech-savvy clients are used to on-demand information, so when you can’t provide them the information they’re seeking in a timely manner, it can lead to frustration. It can be overwhelming to stay in touch with clients on a consistent basis, but by implementing automation systems, you can keep them informed. However you choose to stay in touch, make sure you’re providing timely and accurate information. A shared Google Drive document where both you and your clients can exchange ideas and questions will keep the lines of communication open.
As new generations of buyers enter the market, we’ll be working with clients who are digital natives, who grew up on a steady diet of innovative technology. Surveys and Testimonials There are many technology-oriented options for measuring client satisfaction. Use survey and analysis tools to learn more about what your clients like about you and your process and what you could stand to improve. A simple online Google form that surveys clients during and after the sale can go a long way. RE Verl Workman is the founder and CEO of Workman Success Systems (385-282-7112), an international speaking, consulting and coaching company that specializes in performance coaching and building successful power agents and teams. For more information, visit www.WorkmanSuccess.com.
