2568QCA Graphic Design 2 Xiaohui Qu (Rita) s2817826
My name is Xiaohui Qu(Rita), and I am an international student, and I am 22 years old, born in China. I am a full-time student of bachelor degree, my major is graohic design,and this is my second year at Griffith University Gold Coast Campus. I have learned some basic design software, and concept design. I enjoy working in graphic design. During this semester,I have acquired basic knowledge of my major. I am an optimistic,energetic,outgoing,active,humorous girl with any amount of hobbies,such as listening to music and writing my blog. What deserves to be introduced is that I am very like listening K-pop music. I like doing works with music. Unlike many other girls, I am quite good at sports.Swimming,skating,table tennis and etc. are my preferences. In addition,I am fond of cooking. I can cook lots of delicious food by myself. Futhermore,I’m a very versatile girl.Piano and violin are my forte.They all get the ninth level in China. Besides, I like to watching English movies or TV programs. To conclude, I am sure I could learn lots of knowsledges from this class, this semester.
Xiaohui Qu(Rita)
ASSIGNMENT ONE Choose your own adventure
Assignment one
PERMISSION
2013年7月26日（星期六）
2013年7月26日（星期六）
Dear Miss Qu: Thanks for your email. I have received the details you told me, and I am very glad you can redesign my brand. I will contact you as soon as I get the materials ready. But I still have some requires. 1.the rebranding must be simple and clean 2.the main color need use brown and black 3.please design a poster about Hallowmas Dear Miss Qu:
Let me know at any time if any needs.
Thanks for your email. I have received the details you told me,Best andRegards. I am very glad you can redesign my brand. I will contact you as soon as I get the materials ready. But I still have some requires. Qiming Zhang(Kevin) 1.the rebranding must be simple and clean 2.the main color need use brown and black
Assignment one
BRIEF & SCHEDULE Tiny.Z Coffee & Fruit Times
001_13_TINY.ZCAFE_BRIEF
Week 1
DUE CATE:2nd September 2013
At present, the life rhythm is compact for most people who live in domestic of China, the pressure also becoming more and more big. This is lead to more and more people pay more attention to their elaxation of life. It is means that more and more people would like to buy a cofffee as a diversion. Tiny.Z Cafe is a simple cafe located in 45 Nanhong Street, Yantai, Shandong, China. The business model is coffee and other drinks. It has been a hit with other famous coffee brand in 2012. But we are already a lot of satisfied customers. At the monment, we want to focus a bit more on our branding in order to get more customers.
-18-35 years old -Students, youth literature, -White-collar workers,Businessman
BUDGET TOTAL $4500 - To cover new brand identity, menus, uniforms, webpage and packaging design possible extra fees for interior design
CLIENT SUPPLIED
OBJECTIVES AND GOALS
- Logo - Copy of menu - Posters
The goal is to have an overall consistent look, and to get more customers. Elements to be redesigned: - Logo, menu, uniform, signage, business card, webpage and packaging.
SCHEDULE Final logo design - 12th August 2013 Stationary and menus - 19th August 2013 Uniform and signage - 23nd August 2013 Webpage and packaging design - 30 August 2013
Week 3
Week 4
12/8 5/8 feedback final logo from client
Monday
BACKGROUND
TARGET AUDIENCE
Week 2
7/8 14/8 colors,font& businesscard shapes
24/7 brief
2/8 fix brief
28/8 change businesscard
16/8 feedback from client
23/8 30/8 change menu change menu colors
24/8 10/8 17/8 banners, feedback change uniform & from client businesscard packaging
Saturday Sunday
26/8 webpage
22/8 poster
Thursday Friday
19/8 menu
Week 6
20/8 feedback from client
Tuesday Wednesday
Week 5
4/8 logo redesign
1/9 fix uniform &packaging
Week 7
Assignment one
BRANDING Logo
Tiny.Z Tiny.Z coffee and juice time coffee and juice time C: 0 M: 0 Y:0 K: 100 C: 37 M: 50 Y:61 K: 70
C: 37 M: 50 Y:61 K: 70
Assignment one
BRANDING Businesscard
Tiny.Z coffee and juice time Mc
’s
ald
n do
we are here
32 Nanhong St, Yantai, China 18863856828
Assignment one
BRANDING Banner & Letters
Tiny.Z
coffee and juice time
32 Nanhong St, Yantai, China
Tiny.Z
coffee and juice time
Coffee is a brewed beverage prepared from the roasted seeds of several species of an evergreen shrub of the genus Coffea. The two most common sources of coffee beans are the highly regarded Coffea arabica, and the "robusta" form of the hardier Coffea canephora.
Tiny.Z
coffee and juice time
Tiny.Z 32 Nanhong St, Yantai, China
Assignment one
BRANDING Uniform
Tiny.Z
coffee and juice time
Tiny.Z
coffee and juice time
Tiny.Z
coffee and juice time
Assignment one
MULTI-PAGE LAYOUT Menu
Welcome
Tiny.Z
coffee and juice time
Tiny.Z coffee and juice time menu Enjoy life Tastes great...
32 Nanhong St, Yantai, China 18863856828
Assignment one
MULTI-PAGE LAYOUT Menu Coffee
Juice Juice & other drinks
Food
Hot espresso
Price: Small Tall
Caffe Latte
$3.7
$4.5
Lemon & Pomelo Honey Tea
$3.7
$4.5
Caffe Americano
$3.7
$4.5
Honey Lemon Tea
$3.7
Cappuccino
$3.7
$4.5
Signs of Milk Tea
Cafe Mocha
$3.7
$4.5
Caramel Macchiato
$3.7
Espresso Hot Chocolate
Iced espresso
Price: Hot Iced
Tea time
Price:
French Fries
$4
$4.5
Chicken Nuggets
$4.5
$3.7
$4.5
Cheese Plate
$5.6
Pearl Milk Tea
$3.7
$4.5
Chocolate Plate
$5.8
$4.5
Cheese Milk Tea
$3.7
$4.5
Cookie Plate
$5.8
$3.7
$4.5
Cheese Coffee
$3.7
$4.5
Sandwiches
$4.8
$3.7
$4.5
Matcha Shake
$4.5
Dessert
Red Bean Milk Smoothie
$4.5
Cheese Cake
$4.2
Price: Small Tall
Price:
Iced Caffe Latte
$3.7
$4.5
Cocoa with Pudding
$4.5
Chocolate Moose
$4.2
Iced Caffe Mocha
$3.7
$4.5
Mojito
$4.5
Tiramisu
$4.2
Iced Caramel Macchiato
$3.7
$4.5
Banana Boat
$4.2
DIGITAL IMAGES
Assignment one
Assignment one
ILLUSTRATIONS
Assignment one
PACKAGING
Tiny
coffe
e an
Tiny.Z coffee and juice time
.Z
d juic
e tim
e
Tiny.Z
coffee and juice time
Honey Lemon Tea
latte
Tiny.Z
coffee and juice time
Tiny.Z
coffee and juice time
32 Nanhong St, Yantai,
China
Assignment one
WEB DESIGN http://ritarex.wix.com/tinyz
WEB DESIGN
Assignment one
Assignment one
WEB DESIGN
WEB DESIGN
Assignment one
Assignment one
WEB DESIGN
WEB DESIGN
Assignment one
ASSIGNMENT TWO Drop One Product
Assignment two
CAMPAIGN
Drop One Product Plastic Bags
Assignment two
CAMPAIGN Key elements
Reduce Use Plastic Bags Make Life Getting Better Australians use 3.92 billion plastic bag a year, that’s over 10 million new bags being used every day. An estimated 3.76 billion bags or 20,700 tonnes of plastic are disposed of in landfill sites throughout Australia every year. Australians dump 7,150 recyclable plastic bags into landfills every minute or 429,000 bags every hour.
Assignment two
CAMPAIGN Concept
SHOW YOU CARE Target Audience; young family and young parents who have baby Reason: The focus of this campaign is make life getting better. I will design a series of products about reduce use plastic bags, and let young parents know that if they continue to use plastic bags, their children will live in a world which is full of plastic pollution in the future.
Assignment two
CAMPAIGN Media
magazine advertisement + magazine article + newspaper advertisement + billboard + facebook page + t-shirt
Assignment two
CAMPAIGN
SH O
RE
Logo
W CA show you care
Assignment two
CAMPAIGN
SH O
RE
Magazine ad
A
W C show you care
Reduce Use Plastic Bags Make Life Getting Better
Assignment two
CAMPAIGN Magazine article
Reduce Use Plastic Bags INTRODUCTION The plastic bag is an established part of Australian shopping – with goods from groceries and take away food to clothing and hardware being carried from retail outlets in plastic bags. Approximately 6.9 billion plastic bags are used by Australian consumers every year. Recent public concern and debate has developed over plastic bag usage and disposal. This debate has been largely triggered by the highly publicised outcomes of a plastic bag levy which has been recently introduced in Ireland, with dramatic reductions in plastic bag use reported. These results are tempered, however, by differing results from other countries with similar schemes. The issue of plastic bags in Australia and how their impacts are to be addressed, including the potential application of levy schemes, requires an appropriate investigation of the available evidence to inform policy decision-making. To fully understand both the current situation and the relative effectiveness of various future interventions for plastic bags, a holistic perspective including an understanding of both environmental and economic impacts, as well as their inter-relationship, is required.
Environmental Impacts of Alternatives The assessment of environmental impacts of plastic shopping bags and alternative packaging systems needs to consider impacts at each stage of the product life cycle i.e. including: -Extraction/processing or growing/ harvesting of resources; -The manufacturing process; -Transport from the manufacturer to the wholesaler/retailer; -Patterns of use by consumers; and -Disposal routes, either landfill, recycling or litter. The impacts of the conventional HDPE singlet bag and alternative packaging systems are discussed below. For the purpose of this analysis, 11 products are being assessed. The products are: - Tw o H D P E s i n g l e t b a g s , o n e manufactured from virgin polymer and one manufactured from 50% recycled (post-consumer) material; -Two LDPE bags, one conventional boutique retail bag and one more durable bag designed for reuse; -A calico reusable bag; -A woven HDPE reusable bag (‘Swag Bag’); -A polypropylene (PP) reusable bag (the Irish model); -A kraft paper bag; -The solid polypropylene ‘Smart Box’; and -Two biodegradable bags, one made from starch and one made from synthetic polymer with a biodegradable additive.
Reduce Use Plastice Bags Make Life Getting Better
Assignment two
CAMPAIGN
SH O
Reduce Use Plastic Bags Make Life Getting Better
RE
Newspaper ad
A
W C show you care
Assignment two
CAMPAIGN
SH O
Reduce Use Plastic Bags Make Life Getting Better
RE
Billboard
A
W C show you care
Assignment two
CAMPAIGN Facebook page
Assignment two
CAMPAIGN
RE
W C show you care
A
A
W C show you care
SH O
SH O
RE
T-shirt
Assignment two
REFERENCE Nolan, E 2002, Environment Australia, media release, DECEMBER 2002, viewed 1 September 2013, <www.deh.gov.au/industry/waste/plastic-bags/bags-analysis.html>. Worldwide Home Environmentalists Network, viewed 4 September 2013, <http://www.cleanup.org.au/au/Campaigns/plastic-bag-facts.html>.