A Tribute to Our Artisans

Celebrating the passionate hands that make extraordinary tequila.

At Hacienda Patrón, located in the Highlands of Jalisco, México, masters of their craft come together to tell a story of pride and passion.

Celebrating the hands that make the simply perfect tequila in each bottle of Patrón Tequila before leaving the distillery grounds, comes a soulful and energetic piece of music created by these same hands as an expression of the artisans’ passion for their work, paired with the elements and tools that represent the craft of Patrón Tequila. The ‘Our Hands’ campaign depicts the hands that come together to make Patrón Tequila—one of the few brands that still makes tequila the hard way, by hand.

Ronan

Patrón Tequila has always been at the forefront of premium spirit craftsmanship. Made in small batches, using only three natural ingredients—agave, water and yeast—and a time-honored production process, every drop is an unwavering commitment to quality, perfection, and preserving Mexican heritage. Each bottle of Patrón Tequila is passionately handcrafted by a team of artisans— from the jimador whose hands connect him to the earth, and the tahona miller, to the fermenters and distillers—everyone plays an important role in honoring the intricate tequila-making process.

Shot at Hacienda Patrón in the Highlands of Jalisco and produced by Grammy award-winning producer Andrés Levin, the ‘Our Hands’ production is anchored by the brand’s commitment to craft and preserving tradition, featuring the real stars behind the scenes who put passion, dedication, and care into handcrafting its 100% naturally perfect tequila.

Patrón have their most exciting year coming up with the announcement of the first innovation since the brand’s launch.

Patrón El Cielo Tequila is passionately handcrafted by our familia at Hacienda Patrón and distilled four times to unlock the natural sweetness of the agave. The result is a sophisticated, luxury Silver tequila with a warm sweetness and distinctive aroma and flavour notes of citrus, caramel, vanilla, and butter, with a heavenly smooth finish. Patrón El Cielo will be available from September.

Then, after a hugely successful first year for Patrón at Melbourne Grand Prix, Patrón are continuing to drive passion and craftsmanship by announcing the partnership with Oracle Red Bull Racing. The partnership celebrates two iconic brands coming together to create a simply perfect collaboration for the most passionate F1 fans. Just as Patrón goes to extraordinary lengths to deliver perfection in every drop of our 100% naturally perfect tequila, Oracle Red Bull Racing displays the same tireless dedication to perfection – from the drivers to the crews to the passionate fans who live for the sport and team.

This partnership is a natural extension of Patrón’s relationship with beloved Mexican racing driver Sergio "Checo" Pérez whose passion and dedication to perfection can be seen on the track for Oracle Red Bull Racing. Checo just like the Oracle Red Bull Racing team are trailblazers who embody our shared values of passion, mastery and the pursuit of perfection – this new simply perfect partnership allows Patrón to go even bigger in the world of F1 as an official partner of the team.

Enjoy Patrón Tequila. Made by hand. Crafted by passion.