1 minute read
Tanqueray Against
the Status Quo
Charles Tanqueray was born in 1810 in England. His father, grandfather and great uncle all made their living as clergymen, but Charles, aware from the outset that he wanted a different life, broke with tradition. Charles was passionate about crafting the finest gin and in 1830 he followed his own path and began working in the Vine Street Distillery in Bloomsbury, London with his brother Edward.
Under the stewardship of one of the largest distilling dynasties in London, The Currie’s, Charles honed his craft for gin distillation. In 1835 Edward and Charles continue their journey and take over the Vine Street Distillery. In 1838 Edward tragically dies aged 33, leaving the business in the sole control of Charles.
Charles Tanqueray’s refusal to accept the status quo meant that he spent many years testing the finest botanicals from around the world. After extensive trials, Charles discovered a wonderfully balanced recipe that combined a rich, full flavour and a bold, invigorating taste.
Charles’ complex combination of the finest botanicals and spices met with instant approval and success.
Tanqueray London Dry still uses this original recipe from 1830, blending Juniper, Coriander, Angelica Root and Liquorice. It mixes perfectly with tonic water and a wedge of lime, as a classic G&T.
When Charles passed away, his son - a brilliant businessman – saw the global potential for Tanqueray Gin and started promoting the brand internationally. The rest is history.