IHR Magazine - September Issue 2012 by Rive Gauche Media

YOUR HEALTH CATEGORY SOURCE

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special information feature

Back to school means back to germs for your kids and you When you hug and kiss your child after he or she gets home from school, you may also be kissing (indirectly) all the kids he or she played with, wrestled with, shared pencils with and maybe even shared a drink or sandwich with. You may already know that probiotics can offer a great boost to our immune system. What you probably don’t know is that at least 70% of human immune cells are located along the intestinal tract. Every single day friendly bacteria ‘teach’ our immune system to protect us from foreign invaders. They also ‘teach’ our immune system to not overreact when faced with lesser threats like allergens and antigens, thus potentially reducing allergic reaction and inflammatory responses. If you are a fan of TED talks on the internet, I invite you to check out Dr. Bonnie Bassler from Princeton University, an expert on how bacteria influence the world around them. Getting the right kind or right amount of probiotic bacteria is not as easy as one may think. It’s certainly not as easy as grabbing a cup of yogurt from the fridge. Real probiotics, according to ISAPP (the International Scientific Association of Probiotics and Prebiotics), must guarantee a consistently high number of probiotic bacteria right up to the best before or expiry date (and this excludes the yogurt starter cultures). Identify the bacteria down to strain (not all strains of friendly bacteria are probiotic), ensure that the bacteria survive through the stomach and the finished product must have undergone clinical studies to confirm a measurable health benefit. And those little probiotic tablets,

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capsules or powders you see at your local health food store or pharmacy? They may not deliver much more benefit than yogurt. They need to guarantee all of the above as well. If, in addition to all of that, you want something that also tastes good for you and your family, then look no further than Bio-K+. For 15 years Bio-K+ has developed a reputation with its patented probiotic formula. A reputation for quality, high potency and clinically proven benefits. The kind of benefits that have encouraged many hospitals, physicians and other health professionals to recommend it to their patients. Now it tastes even better than ever and as always, can be put into a smoothie, protein shake or mixed with fruit. You don’t have to be sick to benefit from Bio-K+, but you do have to be interested in staying healthy.

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Higgins Cohn Brand Management wants to send you on an all expenses paid trip for two! Relax and immerse yourself in the beauty, culture and exotic flavours that Jamaica has to offer.

This promotion is available to retailers attending the CHFA East Toronto Ontario September 22nd & 23rd , 2012 To enter, simply get your hands on a HCBM Passport, visit all of our manufacturers and have them stamp your passport. Drop off your passport at booth 1936 for your chance to win! There are a limited number of passports available, so contact your sales rep today in order to get your passport!

Contest Rules:

Limit of one passport per person and two passports per retail location. You must be 18 years of age to participate. No purchase necessary.

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publisher’s letter

Scan this QR Code to watch a video of Olivier’s letter Scan this code with your cell phone to be linked directly to the Publisher’s letter online. Look for more of these codes in future issues. To scan the code: For BlackBerrys: Go to your BlackBerry messenger and select Scan Barcode. For iPhones: Use the App Store to download Beetagg Reader Pro.

o i c i l e F r e i v i l O Olivier Felicio

Founder, Publisher & Editor-in-Chief

www.ihrmagazine.com TM

IHRMAGAZINE.COM • SEPTEMBER 2012

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38 . GAINING SALES ON WEIGHT LOSS PRODUCTS

56 . GERM BUSTER BOOSTS SALES

contents Volume 12 . Issue 5 UP FRONT PUBLISHER’S LETTER ....................................................................10 EDITORIAL BOARD .........................................................................14 CONTRIBUTORS .............................................................................15 GET THE GOODS.............................................................................16 SKU REVIEW ....................................................................................17 TOP SELLERS ..................................................................................20 NEWS INDUSTRY NEWS ...........................................................................22 FEATURES COMPANY PROFILE: North American Herb and Spice................30 COVER STORY: The store as village square ..................................32 Gaining sales on weight loss products ..........................................38 CHFA East trade show listings .......................................................46 Reviewing the regulators ................................................................52 Germ buster boosts sales ...............................................................56 Keys to aging well ............................................................................60 Social media: Be yourself ................................................................62 Ingredient review: Oil of oregano ..................................................66 END NOTES RESEARCH NEWS ..........................................................................70 FAX BACK ........................................................................................72

32 . THE STORE AS VILLAGE SQUARE

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editorial board We believe that you, the retailer, dictate the tone and direction of the magazine, which in turn, allows us to provide you with the most accurate information that is relevant to your business. IHR works with a knowledgeable group of industry leaders whose mandate is to ensure the relevance of the publication. Our editorial committee is comprised of thought-provokers who have shaped the industry and whose experience is vital in providing you with tools to succeed. The IHR editorial committee is led by the following individuals:

GET YOUR INDUSTRY NEWS DELIVERED EVERY DAY VIA E-MAIL

Olivier Felicio President Rive Gauche Media

Andrew Betts Category Manager, Natural Foods Thrifty Foods

Sanjiv Jagota President Natureâ&#x20AC;&#x2122;s Source

Gilles Houde President and COO GNC Canada

Aaron Skelton, BSc (NNS) Sr. Category Manager, Health Food, Natural Value, Soins Naturels, Loblaw Companies Ltd.

Dean Mosca President Proprietary Nutritionals Inc.

To subscribe, go to ihrmagazine.com or fill in the following: Email address:

First Name: Last Name: Company/Store name:

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YOUR HEALTH CATEGORY SOURCE

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IHRmagazine.com â&#x20AC;˘ SEPTEMBER 2012

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contributors YOUR HEALTH CATEGORY SOURCE

ISSN 1197 - 1495 |

Nikki Fotheringham grew up in South Africa where she worked as a journalist and editor for a major national paper. She then got into travel writing and, nine straight years of travelling and 43 countries later, she is still a rolling stone and proudly moss free. For the past two years, she has worked as a freelance writer specializing in the green building industry. She has swum with sharks and been bitten by a lion. She lives in Toronto with her husband and a very bad dog. Nikki wrote this issue’s update on the NHP regulations.

Volume 12 Issue 5

Founder, Publisher & Editor-in-Chief Olivier Felicio

Managing Editor Lynne Shuttleworth

Web Content Editor Joanne Brathwaite

Editorial Coordinator Irina Lytchak

Editorial Intern Emma Nicholson

Art Director Scott Jordan

Design Sarah Vincett

Production Erin Booth

Contributors Lorrie Jane Arnott, Aileen Bennett, Nikki Fotheringham, E.Z. Guler-Tuck, Babar Khan, Marsha Miller, Stephanie Rubino, Allison Tannis

Babar Khan is known for his atmospheric photographs of Europe, filled with cityscapes and mysterious women. He has recently photographed projects in Paris, New York, Los Angeles, Athens and Vienna. Babar has earned awards from Communication Arts and the International Photography Awards, and continues to create new advertising campaigns and editorials. He shot this issue’s photo of Kathy Smith.

President Olivier Felicio

Vice President Operations Frank Shoniker

Controller & Operations Manager Melanie Seth

Finance Administrator Dr. Stephanie Rubino is a licensed Doctor of Naturopathic Medicine. After receiving her Bachelor of Science degree in psychology, Stephanie completed her medical training at the Canadian College of Naturopathic Medicine in Toronto, where she then worked for five years in various roles as associate professor, clinical supervisor and teaching assistant. Dr. Rubino operates a general naturopathic practice in Richmond Hill, Ontario, with a focus on women’s health, perinatal care, pediatrics, stress and digestive health. Her adult weight loss category management story appears in this issue.

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Erin Poredos Subscription Rates Canada $50 (gst included) for nine issues (one year) USA $60 Change of Address email: ihr@publicationpartners.com telephone: 416-203-7900 fax: 416-703-6392 or send your cover label and new address to ihr c/o Rive Gauche Media, 60 Bloor St., W., Suite 1106, Toronto, ON Canada M4W 3B8

Advertising Information Olivier Felicio telephone: (416) 203-7900 x 6107 email: olivier@rivegauchemedia.com Paul Airut telephone: (416) 203-7900 x 6103 email: paul@gorgmgo.com Jeff Yamaguchi telephone: (416) 203-7900 x 6122 email: jeff@gorgmgo.com

Allison Tannis, BSc, MSc, RHN, is one of Canada’s most well-known researchers in the health retail industry. Allison has worked for a number of large natural product manufacturers and retailers, focusing on product development, brand management, marketing and merchandising. Currently, she is working as a consultant in the industry. Allison wrote about oregano category management in this issue.

SEPTEMBER 2012 • IHRmagazine.com

Henry Fonseca

Creative Business Coordinator

Erin Poredos telephone: (416) 203-7900 x 6128 email: erin@gorgmgo.com Published by Rive Gauche Media Inc.

Canada Post Canadian Publications Mail 4067800 The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher.

ihr magazine is pleased to review unsolicited submissions for editorial consideration under the following conditions: all material submitted for editorial consideration (photographs, illustrations, written text in electronic or hard copy format) may be used by ihr Media Inc. and their affiliates for editorial purposes in any media (whether printed, electronic, internet, disc, etc.) without the consent of, or the payment of compensation to, the party providing such material. Please direct submissions to the Editor, ihr magazine.

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FREE

GET THESE section header

GOODS

The first 100 retailers to FAX us at 1-888-849-0155 will get these goods for FREE VITALIS A natural and effective alternative to pain relief. Vitalis was specially formulated to treat symptoms and discomfort associated with daily pain. The herbal approach was shown to be as effective as non-steroidal anti-inflammatory drugs (NSAID) such as Ibuprofen by blocking the pain signal with herbs that offer anti-inflammatory, analgesic and muscular relaxant properties, but with fewer side effects. The herb’s pain relief benefits are derived from its multiple ingredients usually acting through different pain relief pathways (such as antiinflammatory and anti-spasmodic). Wampole Vitalis is the next generation of natural pain relief: Seven products that work in teams to synergistically help in relieving sciatic, osteoarthritic, migraine, menstrual or neuromuscular pain, to name a few.

Xlear Relieve sinus irritations naturally with Xlear Nasal Spray, which combines natural benefits of saline and xylitol. Xylitol has unique moisturizing and cleansing properties; it keeps sinuses healthy and comfortable while blocking contaminants from adhering to the nasal passages. Gentle and all-natural Xlear is safe for the whole family.

PureDrop Chloro: Truly concentrated You are looking for a chlorophyll with real therapeutic quality? You just found it! Conceived and manufactured by Land Art Specialists, it is 100% natural and highly concentrated (300 mg/ 5 ml), PureDrop Chloro is THE chlorophyll formula that stands out. Extracted from alfalfa, this chlorophyll is of superior quality and of great value.

Get me these goods! Fill out the form below clearly and completely. Name: Phone: Store: Fax: Address: Email: City: Province: Postal Code:

IHRmagazine.com • SEPTEMBER 2012

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sku review

ORGANIKA®’S ORGANIC 100% NATURAL COCONUT PALM SUGAR TO GO! The perfect single serving for anywhere on the go! Add a pack to tea at the office, bring a pack for coffee at the cafe, mix one into yoghurt at the picnic and stir one into warm milk around the campfire.Sweeten your healthy choices with our vegan, gluten free, certified organic sugar. Health is sweeter with Organika®’s Organic 100% Natural Coconut Palm Sugar. Sweeten your life with these tidy, convenient to go packs. You might even share them with a friend!

PUREDROP CHLORO: TRULY CONCENTRATED You are looking for a chlorophyll with real therapeutic quality? You just found it! Conceived and manufactured by Land Art Specialists, it is 100% natural and highly concentrated (300 mg/ 5 ml), PureDrop Chloro is THE chlorophyll formula that stands out. Extracted from alfalfa, this chlorophyll is of superior quality and of great value.

FOUR O’CLOCK TEA Warm up your sales during the chilly season with the New Four O’clock Winter Collections ! Four O’clock the tea and herbal tea specialist, have concocted four new Authentic, Intense and Delicious recipes. A limited edition of four collection boxes created by a Canadian Artist. Gingerbread Herbal Tea, Banana Cinnamon Spice Black Tea, Almond Biscotti White Tea and Truffle Mint Herbal Tea. Enjoy a new flavor !

Fill out the form below clearly and completely. Name:

Phone:

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Fax:

Address:

Email:

City:

Province:

Postal Code:

SEPTEMBER 2012 • IHRMAGAZINE.COM

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sku review

PGX® SATISFAST™ PGX® AND WHEY PROTEIN Feel full for hours with PGX® Satisfast PGX® and Whey Protein. SatisfastTM combines two exceptional health and weight loss products: clinically–proven PGX (PolyGlycopleX®) and high quality, undenatured whey protein. Choose SatisfastTM to reduce appetite prior to meals, feel full longer, reduce total and LDL cholesterol, and promote healthy blood sugar levels. Available in two delicious flavours: Rich Chocolate and Very Vanilla.

VITALIS A natural and effective alternative to pain relief. Vitalis was specially formulated to treat symptoms and discomfort associated with daily pain. The herbal approach was shown to be as effective as non-steroidal anti-inflammatory drugs (NSAID) such as Ibuprofen by blocking the pain signal with herbs that offer anti-inflammatory, analgesic and muscular relaxant properties, but with fewer side effects. The herb’s pain relief benefits are derived from its multiple ingredients usually acting through different pain relief pathways (such as anti-inflammatory and anti-spasmodic). Wampole Vitalis is the next generation of natural pain relief: Seven products that work in teams to synergistically help in relieving sciatic, osteoarthritic, migraine, menstrual or neuromuscular pain, to name a few.

ASSAULT Providing bodybuilders, powerlifters, fighters and strength athletes with a potent pre- and intra- workout powerhouse that fuels limitshattering levels of performance that are sure to bust through any plateau. Consume ASSAULT prior to training, or sip on it during the first part of your workout. From your first dose onward, feel a performance-boosting power surge that will power your entire workout, from stretching through to your final set.

Fill out the form below clearly and completely. Name:

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Postal Code:

IHRMAGAZINE.COM • SEPTEMBER 2012

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sku review

XLEAR Relieve sinus irritations naturally with Xlear Nasal Spray, which combines natural benefits of saline and xylitol. Xylitol has unique moisturizing and cleansing properties; it keeps sinuses healthy and comfortable while blocking contaminants from adhering to the nasal passages. Gentle and all-natural Xlear is safe for the whole family.

OPIELA Opiela offers breakthrough solutions combining premium active ingredients, and the new Dermotex ® technology to rehydrate the skin cells and leave a soothing protective film. This micro-distribution system is based on textile imprinting of a beauty pattern that distributes moisture on the skin. It’s based on melting natural microspheres that each contain a high concentration of active ingredients. The active ingredients work with Vitamin E for optimum effectiveness.

SUNKIST® NON–ACIDIC CALCIUM ASCORBATE VITAMIN C Well absorbed and stomach friendly, Non–Acidic Calcium Ascorbate Vitamin C from Sunkist® Vitamins is gentle on the digestive tract and especially good for those with sensitive stomachs. It is buffered with calcium, which helps prevent stomach irritation. Available in 500 and 1000 mg capsules.

Fill out the form below clearly and completely. Name:

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Postal Code:

SEPTEMBER 2012 • IHRMAGAZINE.COM

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top seller review STORE INFO

HEALTH BOUTIQUES

TOP THREE PRODUCTS

FOOD

TOP THREE PRODUCTS

HERBS

TOP THREE PRODUCTS

PERSONAL CARE

TOP THREE PRODUCTS

ACTIVE LIFESTYLE

TOP THREE PRODUCTS

VITAMINS/ SUPPLEMENTS

TOP THREE PRODUCTS

NEW PRODUCTS

Nutrition House Calgary, AB

Herbs & Nutrition Toronto, ON

Optimum Health Edmonton, AB

Natural Roots Prince Albert, SK

Get Real Natural Fort Saskatchewan, AB

Karma Cooperative Inc. Toronto, ON

Organic Garage Oakville, ON

Store Size: under 1,000 sq.ft.

Store Size: over 5,000 sq.ft.

Store Size: 1,000-3,000 sq.ft.

Store Size: under 1,000 sq.ft.

Store Size: over 5,000 sq.ft.

Demographics: 25-40

Demographics: 40-65

Demographics: 25-40

Demographics: 40-65

Demographics: 25-40

Demographics: 40-65

Income: $40,000-$60,000

Income: $20,000-$40,000

Income: $40,000-$60,000

Income: $20,000-$40,000

Income: $20,000$40,000

Income: $40,000-$60,000

Chia Seeds, Nutiva, 16oz

Flaxseed, Flora, 32oz

Goji Juice, Genesis Today, 946ml

Flax Seed, Green Boy, 1kg

N/A

Tropical Juice, Camino, 946ml

Kettlecorn Popcorn, Indiana, 297g

Organic Apple Cider Vinegar, Bragg, 32oz

Almond Breeze, Blue Diamond, 32oz

Coconut Oil, Nutiva, 54oz

Hemp Seed, Green Boy, 454g

N/A

Chocolate Bars, Camino, 100g

Almond Breeze, Blue Diamond, 32oz

N/A

Coconut Oil, Nutiva, 54oz

BetterStevia, Now, 2fl.oz.

Gluten Free Pasta, Tinkyada, 565g

N/A

Almond Breeze, Blue Diamond, 32oz

Sea Veggies, Yangban, 12 pack

Oil of Oregano, Joy of the Mountains, 15ml

Echinacea, Nature’s Way, 100 caps

Glucosamine, Organika, 100 caps

Celery Seed, Natural CLA, Allmax, 90 Factors, 90 caps. softgels

Blueberry, Prairie Naturals, 296g

Coriander, Simply Organic, 2.29oz

First Cleanse, Renew Life, 1 kit

Elderberry, Nature’s Way, 100 caps

Milk Thistle, Organika, 250mg

Oil of Oregano, Health First, 30ml

Cranberry, Prairie Naturals, 296g

Turmeric, Simply Organic, 2.38oz

Milk Thistle, Organika, 250mg

Dong Quai, Nature’s Way, 100 caps

Melatonin, Now, 200mg

Metab Herbs, Metab, Oregano Oil, Now, 90 caps. 90 softgels

Prost Force, Prairie Naturals, 120 softgels

Cinnamon, Simply Organic, 2.45oz

Sea Fresh Spearmint Toothpaste, Jason, 6oz

Organic Shampoo, Avalon, 325ml

Lavender Rosemary Tea Tree Oil, NewCo, Tea Tree Shampoo, Shampoo, John 20ml Giovanni, 8.5oz Masters, 8fl

Shampoo & Conditioner, Prairie Naturals, 500ml

Mint Toothpaste, Green Beaver, 75ml

Hypoallergenic Shampoo & Conditioner, Prairie Naturals, 500ml

Spearmint Toothpaste, Jason, 6oz

Shampoo & Conditioner, Eminence, 8oz

Alpha Lipoic Day/ Night Cream, NewCo, 30ml

Deodorant, Dr. Mist, 1.69oz

Mint Shampoo, Green Beaver, 250ml

Fragrance Free Body Wash, Jason, 453g

Therapeutic Shampoo & Conditioner, Prairie Naturals, 500ml

Daily Shampoo, Alba, 8.5oz

Calendula Soap, Weleda, 3.5oz

N/A

Spearmint Toothpaste, Jason, 6oz

Calendula Soap, Weleda, 3.5oz

Daily Essential Moisturizer, Desert Essence, 4oz

Protein Powder, Simply Raw, 480g

N/A

Ultimate Iso Energy, Brad King, 842g

Wholefood Optimum, Vega, 300g

L-Glutamine, Prairie Naturals, 500mg

Hemp Protein Powder, Manitoba Harvest, 2.27kg

Protein Powder, Omega Nutrition, 250g

All Natural Whey Isolate, Precision, 850g

N/A

Meal Replacement, N/A Vega, 876g, Vanilla

L-Arginine, Prairie Naturals, 180 caps

Greens Plus Powder, Genuine Health, 255g

Whey Isolate, Ergogenics, 1lb

IsoFlex, AllMax, 5lbs

N/A

Protein Powder, Allmax, 2lb

N/A

Omega 3 Extra, Nutrition House, 124 softgels

Ester-C, Sisu, 500mg

Vitamin D, Carlson, 120 softgels

Liquid Iron, Salus, 500ml

Acai Berry, Albi, 90 caps

Multi Vitamins, Natural Factors, 90 tabs

Calcium, Genuine Health, 90 tabs

Fish Oil, Nutra Sea, 500ml

Omega 3, Genuine Health, 120 caps

Vitamin C, Carlson, 100 softgels

Chromacin, Health First, 28 caps.

Multi Vitamins, Alive, 90 caps

Vitamin C, Natural Factors, 1000mg

Vitamin D, Natural Factors, 90 tabs

Liquid Calcium, Salus, 500ml

Multi Vitamins, New Life, 100 tabs

Immuno Multi, CanPrev, 90 caps

Formula 100, Nikolic, Multi Vitamins, 120 caps. Nature’s Way, 90 caps

Goji, Organic Traditions, 454g

Fermented Rice, Bio-K+, 6 pack

N/A

Super Greens, Sun Warrior, 454g

Gia Seeds, Green Boy, packaged

Raspberry Ketone, Purity Life, 100mg

N/A

Sea Weed, Sealogica, 3 pack

N/A

Rapid Cleanse, Renew Life, 7 day

N/A

Melatonin, Now, 180 caps

Want your store to be included in the Review? Fill in & fax the form on page 45

IHRmagazine.com • September 2012

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top seller review PHARMACIES Essence Of Life Toronto, ON

Foodsmiths Perth, ON

Noah’s Natural Foods Woodbridge, ON

Summerland Medicine Centre Summerland, BC

Rideau Pharmacy Calgary, AB

Claresholm Pharmacy Claresholm, AB

Tilley’s Pharmasave Kenora, ON

Academy Clinic Pharmacy, Thunder Bay, ON

Store Size: 3,000-5,000 sq.ft.

Store Size: over 5,000 sq.ft.

Store Size: 3,000-5,000 sq.ft

Store Size: over 5,000 sq.ft.

Store Size: 1,000-3,000 sq.ft.

Store Size: over 5,000 sq.ft.

Store Size: 1,000-3,000 sq.ft.

Store Size: 1,0003,000sq.ft

Demographics: 40-65

Income: $40,000-$60,000

Income: $20,000-$40,000

Income: $40,000-$60,000

Income: $20,000-$40,000

Income: $40,000-$60,000

Income: $20,000-$40,000

Income: $20,000$40,000

N/A

Almond Breeze, Blue Diamond, 946ml

Bread, Little Stream Bakery, assorted

N/A

Organic Milk, Vital Green Dairy, 2L

Gluten Free Crackers, Mary’s Gone Crackers, 12 pack

N/A

Kettle chips, Covered Bridge, 220g

Almond Breeze, Blue Diamond, 946ml

N/A

Black Cherry Juice, Knudsen, 946ml

Coconut Oil, Nutiva, 15oz

N/A

Gluten Free Mix, Namaste, 16oz

N/A

Hemp Hearts, Rocky Mountain, 454g

Hemp Seed, Manitoba Harvest, 56g

N/A

Milk Thistle, Now, 120 caps

Menopause, A. Vogel, 30 tabs

Blessed Thistle, Nature’s Way, 100 caps

Glucosamine Sulfate, Medicine Centre, 300 caps

Ezee Flow Tea, Bell Lifestyle, 120g

Vitamin D, Jamieson, 1000 IU

Flax Oil Liquid, Herbal Select, 300ml

Glucosamine, Jamieson, 90 caps

Oil Of Oregano, Now, 1oz

Cold Defense, Health First, 60 tabs

Fenugreek, Nature’s Way, 100 caps

Omega Fatty Acids, Medicine Centre, 180 caps

Saw Palmetto, Trophic, 60 caps

Echinacea, Sisu, 100 caps

Vital Greens Liquid, Naka, 500ml

Echinacea, Webber Naturals, 100 caps

Herbal D-Tox, Wild Rose, 12 day

Orega Supreme Oil, Health First, 30ml

Milk Thistle, InnoVite, 60 caps

Salmon Oil, Medicine Centre, 300 caps

Ginkgo Biloba, Trophic, 90 caps

Vitamin D, Webber, 500mg

N/A

Shampoo & Conditioner, Earth Science, 12oz

Frosty Mint Toothpaste, Green Beaver, 75ml

Castor Oil, Now, 16oz

Damage Therapy Shampoo, Dove, 355ml

Just... Shampoo, Shian Naturals, 250ml

Tea Tree Shampoo Shampoo & & Conditioner, Conditioner, Down Under Naturals, 500ml Giovanni, 8.5oz

Shampoo, Weleda, 250ml

Skin Cleanser, Derma-E, 175ml

Tea Tree Triple Treat Shampoo, Giovanni, 8.5oz

Nourishing Oil Care Shampoo, Dove, 355ml

Just… Conditioner, Shian Naturals, 250ml

Lip Balm, Carmex, 7.5g

Hold Hair Spritz, Giovanni, 147ml

Body Wash, Weleda, 7.2oz

Assorted Soaps, Soap Works, 110g

Lip Balm, Burt’s Bees, 4.25g

Moisturizing Soap, Dove, 135g

Just… Lipbalm, Shian Naturals, 4g

N/A

Lip Balm, Burt’s Bees, 4.25g

N/A

Protein Powder, Sequel, 829g

Iso Whey, Interactive Nutrition, 1lb

Nutritional Drinks, Boost, 8oz

Recoverite, Hammer Nutrition, 32 servings

Ensure Plus, Abbott Nutrition, 237ml

Vega Sport, Sequel Naturals, 18g/ single pack

N/A

Iso Whey, Interactive Nutrition, 1lb

Wholefood Optimum, Vega, 300g

N/A

Whey Protein, Hammer Nutrition, 24 servings

Ensure Complete, Abbott Nutrition, 235ml

Hammer Gel, Hammer Nutrition, 26 servings, raspberry

Protein Powder, Genuine Health, 255g

N/A

Whey Protein, Prairie Naturals, 908g

Heed, Hammer Nutrition, 32 servings, lemon lime

Bone Strength, New Chapter, 120 tabs

Vitamin D, Health First, 180 tabs

Fish Oil, Carlson, 60 softgels

Calcium, Medicine Centre, 200 caps

CoEnzyme Q10, Now, 60 softgels

Super Cal Mag, Seroyal, 180 veg caps

Greens+ Powder, Genuine Health, 255g

Multi For Two, New Chapter, 96 tabs

Vitamin B12, Natural Factors, 90 tabs

Vitamin C, Sisu, 150 tabs

Vitamin B, Medicine Centre, 1000 IU

Salmon Oil, Herbal Select, 90 caps

Vitamin E, Jamieson, 120 caps

Iron, Naka, 500ml

Liquid Vitamins, Natural Calm, 30oz

Vitamin B6, Natural Factors, 100mg

Vitamin D, Platinum, 90 softgels

PGX Daily, Webber Naturals, 150 caps

Omega 3-6-9, Herbal Select, 90 caps

Vitamin D, Jamieson, 100 caps

Nutri-Flex, Naka, 500ml

N/A

Raspberry Ketone, Purity Life, 100mg

N/A

Body Wash, Burt’s Bees, 12oz

Lip Balm, Burt’s Bees, .15oz

N/A

Vitamin C, Jamieson, 100 caps

Vitamin D, Jamieson, 100 caps Vita Vim, Jamieson, 100 caps

N/A The top selling products in the review are from randomly selected retailers. The review is meant to give readers some idea of what consumers are buying most of in these selected stores. Participating stores are free of any third-party influence and provide all the information. The information cannot be seen as a statistical survey or taken to reflect top-selling products on a national, regional or local level.

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industry news

IN THE KNOW:

GREAT NEW PRODUCTS AND THE LATEST ON RESEARCH AND REGULATION Pistachio nuts versus cardiovascular disease Pistachios, a staple in Mideast and Mediterranean diets, are full of antioxidants, healthy fats, vitamins and minerals, including lutein, vitamin E and beta-carotene. Researchers at Pennsylvania State University say these healthy nuts may lower cholesterol and decrease the risk of cardiovascular disease. The study found that pistachio nuts increased antioxidant levels in adults with high cholesterol. This is important because oxidized low-density lipoproteins (LDL, or bad cholesterol) have been linked to inflammation and

plaque in blood vessels—a risk for cardiovascular disease. These antioxidants found in pistachio nuts prevent LDL from oxidizing and causing damage.

Supplements may help spinal cord injuries Researchers at the University of California, Los Angeles studied rats with degenerative spinal cord conditions after they were fed a diet containing omega-3 and curcumin, a compound found in turmeric. Rats were separated into two groups that were fed either a diet high in saturated fats and sugar or a standard diet supplemented with docosahexaenoic acid

(DHA) and curcumin. Rats that consumed the supplemented diet showed significantly better walking abilities after a few weeks.

Probiotic research still in progress While scientists know that the micro-organisms, or probiotics, in our gut are beneficial, it’s unclear which ones are helpful. Studies have shown that probiotics can aid against irritable bowel syndrome, regulate the digestive system, reduce the risk of antibioticrelated diarrhea, make vitamins and protect from pathogens. To reap such benefits, people are seeking yogurt or supplements made with probiotics, most of which contain different strains of bacteria. However, it’s unclear whether different people need different strains and which strains are the most beneficial. Determining the exact benefits of probiotics— and therefore the effectiveness of yogurt and supplements— will take many more years of research.

Cranberries prevent UTIs Hawthorn berries show cardiovascular benefits Antioxidants in hawthorn berries may treat cardiac, respiratory and circulatory system conditions, according to a study by the University of Maryland Medical Center. Hawthorn berries contain some of the same flavonoids as grapes, which have been proven to decrease cardiovascular disease risks. A 2008 German medical journal documented that hawthorn berry juice is a safer alternative to traditional heart and blood pressure medication.

Urinary tract infections (UTIs) are most commonly caused by gastrointestinal bacteria entering the urethra and bladder. Ingesting products that contain cranberry may prevent this painful infection, according to a recent study published in the Archives of Internal Medicine. Researchers evaluated 13 studies on more than 1,600 people. The results showed that people

who drank cranberry juice or its supplements were 38 per cent less likely to develop UTIs than the group who did not. However, cranberry products “tend to be more effective in women with recurrent UTIs, children, cranberry juice drinkers and people using cranberry-containing products more than twice daily,” explained researcher ChihHung Wang.

New “beige fat” may fight obesity A new type of fat known as "beige fat" has been identified in adults. The hormone irisin made by exercising muscles promotes beige fat to burn calories. Other fat variations are white, which is used to store excess body weight, and brown, found in infants for warmth, thus making the beige kind the third type of fat cell to be identified. Beige fat is versatile – it can burn, rather than store calories such as brown fat; it can also store fat cells like white fat, acting like a hybrid of the two cell types. This new fat is “present in most or all human beings,” says researcher Dr. Bruce Spiegelman. Scientists are now looking at developing irisin as a treatment for diabetes and obesity.

Sweeteners may help weight loss According to a joint statement from the American Heart Association and the American Diabetes Association, the “current intake of added sugars among Americans greatly exceeds discretionary

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industry news

calorie allowances.” Due to this, the associations looked at sugar-free sweeteners to help promote healthy blood sugar levels and weight loss. They recommend decreasing overall sugar consumption and suggest that replacing sugar with sweeteners may result in decreased overall energy intake, therefore promoting weight loss. This statement opposes the general negative view of sugar-free sweeteners, which link sweeteners to heart attacks, weight gain and strokes.

Peppermint decreases IBS symptoms Peppermint, native to the Mediterranean, may help irritable bowel syndrome (IBS). Researchers in Italy found that 75 per cent of study participants had improved IBS symptoms after taking peppermint oil supplements for four weeks, compared to 38 per cent who took the placebo. It’s suspected that menthol in the mint relaxes intestinal wall muscles, relieving abdominal cramping, diarrhea, constipation and bloating.

Green tea reduces cholesterol levels A recent study showed that green tea reduces LDL (“bad”) cholesterol levels, although only by a small amount. Participants were divided into two groups: one that consumed green tea and one that did not, for a period ranging from three weeks to three months. The group who drank green tea on average had a 7.2 mg/dL average total cholesterol decrease and a 2.2 mg decrease in LDL cholesterol—a decrease less than two per cent. Green tea

contains epigallocatechin gallate (EGCG), the powerful antioxidant responsible for lowering LDL cholesterol. Although some decrease in cholesterol was noted, scientists do not recommend green tea “in place of wellproven cholesterol-lowering medicines.”

Migraine prevention guideline released The American Academy of Neurology and the American Headache Society released a migraine-prevention guideline with the objective of determining if nonsteroidal anti-inflammatory drugs (NSAIDs) and other complementary treatments are effective in migraine prevention. By analyzing studies done between 1999 and 2009, the authors reviewed the efficacy of different medications. Petasites (extracted from butterbur) were found to be effective in migraine prevention. NSAIDs: fenoprofen, ibuprofen, ketoprofen, naproxen and naproxen sodium, as well as herbal therapies: feverfew, magnesium and riboflavin, were determined to “probably” be effective in migraine prevention.

Seaweed enzymes may remove plaque In a search for a method to clean ship hulls without going into dry dock, a group of scientists from Newcastle University has discovered that enzymes in seaweed's Bacillus lichenifromis may be able to remove the microbes in dental plaque. Plaque is made from bacteria colonized on teeth, which create a biofilm. Early test tube experiments showed that the Bacillus lichenifromis

Passionflower increases relaxation Passionflower, used by ancient Aztecs as a sedative, is used today as an anxiety and insomnia treatment. The herbal supplement increases levels of gamma aminobutyric acid (GABA) in the brain, which lowers some brain cell activity and increases relaxation. Parts of the plant that are typically used for therapeutic purposes include the leaves, flowers, stems and occasionally the root. Passionflower can be taken in liquid form as a tea or a tincture with passionflower extract in an alcohol base and diluted with water.

enzyme broke through the biofilm and released plaque bacteria. Evidence also showed that the effect came from the enzymes produced by raw seaweed only; heating destroyed the enzyme’s efficacy. More research is needed to see if the enzyme can be contained in toothpaste.

Honey reduces coughing in children Honey may help children’s coughs, according to a study published in Pediatrics. Children that were given honey to relieve nighttime coughs caused by infection had improved sleep and less coughing than those taking a placebo made of date syrup. A previous study even found honey to reduce coughing more than the medications for sleep treat-

ment including dextromethorphan and diphenhydramine.

Chia seeds becoming more popular Chia seeds are gaining ground in the health food industry. They have been grown in Mexico since 2,600 BC, and were historically consumed by Mayan and Aztec warriors. The nutritionally dense food is high in alpha-linolenic acid (ALA) omega-3 fatty acids, protein and fibre. Due to their high nutritional content, chia seeds may reduce joint pain, aid in weight loss and give an energy boost. They are also gluten-free, making them ideal for people with celiac disease. Chia seeds are available either whole or ground, and can be easily incorporated into recipe batters, blended into smoothies or sprinkled onto salads.

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industry news

the study states that the exact cause for olive oil’s effects are unclear, they are likely caused by its high proportion of monounsaturated fatty acids, vitamin E and diverse phenolic compounds showing anti-infl ammatory, antioxidant, antiatherogenic and possibly anticarcinogenic effects.

Frankincense shows anti-inflammatory properties Resin from Boswellia trees, better known as frankincense, has been a part of religious ceremonies for thousands of years. New research has shown that boswellic acids found in the resin have anti-inflammatory properties and therefore may be useful in the treatment of diseases such as asthma and rheumatoid arthritis. Boswellic acids are difficult to produce synthetically. Although a recent study found that resin extraction doesn’t endanger the tree’s survival, improper land use including overharvesting threatens the tree’s survival in its growing regions of India and Northeast Africa.

Olive oil lowers mortality risk Increased olive oil intake may decrease mortality risk, according to a recent study that tracked 40,622 participants over 13 years. Compared to participants who

consumed little or no olive oil, those with the highest consumption showed a 26 per cent decrease in overall mortality from any cause and a 44 per cent decrease risk of death caused by cardiovascular disease. While

Critically ill children deficient in vitamin D Two recent studies have found that critically ill children deficient in vitamin D were sicker and had longer hospital stays than those without a deficiency. Previous research has shown this to be true for adults. In one study, 40 per cent of the children admitted into the hospital’s pediatric intensive care unit in one year were deficient in vitamin D. The second study on teenagers and children found 70 per cent of patients to be deficient, which was associated with longer stays and more severe illnesses. It is unknown,

however, whether screening and treating critically ill, deficient children with vitamin D will improve their outcomes. The current Canadian dietary reference intake (DRI) for vitamin D for children between the ages of one and eight is 600IU or 15mcg per day.

Is farm-raised salmon as healthy as wild? A study published in Science reported dioxin levels in farmed salmon may be up to eight times higher than wild salmon; however, the levels found in the study were below the safety levels of dioxins set by the World Health Organization. Omega-3 concentrations differ between the two types of fish as well; wild Atlantic salmon typically contains higher amounts of ALA (alpha-linolenic acid) per serving (about 0.25g) than farmed Atlantic salmon (about 0.09g). On the other hand, the wild fish contains less DHA and EPA (about 1.23g) than farmed fish (about 1.5g).

ON THE GO:

WHAT  AND WHO  IS HAPPENING IN THE BUSINESS WORLD Life Science Nutritionals adds fibre to vitamins Life Science Nutritionals has released a new nut-, diaryand gluten-free Fibre Gummy Vitamin. Available in both the IronKids and Adult Essentials lines, each Fibre Gummy Vitamin contains 2.5 g of soluble inulin fibre to help lower blood cholesterol and control blood sugar levels. The highquality, natural-based products are available in a range of fruity flavours including blue raspberry and pear.

The DivaCup celebrates 10 years Kitchener, Ontario based Diva International is celebrating a decade of providing women with an environmentally responsible and convenient alternative to traditional feminine hygiene products. “We’re very excited to be celebrating 10 years!” says Carinne Chambers, vice president. She and her mother, Francine, developed a modern redesign of the original menstrual cup, made from soft, top-quality silicone. Because the DivaCup eliminates the need for disposable products, it’s become a hit with women who try it. Photo: Francine Chambers, president/co-founder and her daughter Carinne Chambers, vice president/co-founder

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industry news Genuine Health executives moving up

tara stubensey

Campbell acquires Bolthouse Farms Campbell Soup Company announced that it will acquire Bolthouse Farms for $1.55 billion in cash. The acquisition will allow Campbell to expand into the market for packaged fresh foods and premium refrigerated beverages with Bolthouse’s “strong position in the high-growth packaged fresh category,” according to Campbell President and CEO, Denise Morrison. Bolthouse will operate as a separate business unit and will retain its current senior management team. The transaction is expected to close at the end of this summer.

TallGrass announces new team members, promotions TallGrass is proud to announce the promotion of Jennifer Slattery to Western Regional Sales Manager. Slattery has been with TallGrass for three years as B.C. account

As a reflection of its growth and success, Genuine Health has promoted three of its executives: tara stubensey was promoted to executive vice president. Lisa Jagatia, has become director of marketing, and Patrick Stamm was promoted to director of sales. Congratulations to all! stubensey has been with the company more than 20 years, holding a myriad of positions, primarily in operations, where she leads new product development, procurement, quality assurance/regulatory, HR and customer service/logistics. Jagatia started with Genuine Health just over two years ago as category brand manager. In her new position, she says that her goal is to create more awareness of the Genuine Health brand. Stamm started with Genuine Health almost 13 years ago as a territory manager covering Montreal and Ottawa. He says his main goal is to have the most efficient team in this industry “but also the happiest one there is.”

manager. She has worked in the natural health industry for more than eight years. Taking over as B.C. Account Manager is Karen Lopez. She has been in the natural health industry for more than 13 years, and has developed extensive knowledge of the industry from the ground up. TallGrass would also like to welcome Melanie Gunther to the Inside Sales team, covering Ontario and the Maritimes. She has worked in the natural health industry for more than 10 years with some of Canada’s largest natural health retailers.

Federal government: Target must sell CanCon In exchange for entering the Canadian market, the federal government has ruled that Target must sell Canadian cultural goods. The Investment Canada Act gives the federal cabinet the ability to have the final say about a foreign company’s entry in Canada,

ensuring a benefit to the country. In January 2011, Target announced a $1.83 billion deal acquiring the leases on 220 Zellers stores from the Hudson’s Bay Co., 125-135 of which will become Target stores while the rest will be sold. Target stores will open in Canada by April 2013 and must invest $3.5 billion in its Canadian stores, hiring 100200 employees per store.

Walgreens and Express Scripts sign agreement Walgreen Co. and Express Scripts Inc. (ESI) have signed a multiyear pharmacy network agreement, which will see Walgreens as part of the network as of September 15. Walgreens decided not to renew its contract with ESI in January because of inadequate reimbursement rates offered by the pharmacy benefits manager (PBM). During this time, Walgreens’ overall top line, pharmacy sales and prescription counts

fell, while its competitors saw significant gains from ESI network members. Walgreen’s president and chief executive officer, Greg Wasson, is “pleased” with the agreement that “works for both parties and is consistent with our company’s principles.”

Common drugs may be available over the counter The U.S. Food and Drug Administration (FDA) is considering allowing certain medications for the treatment of common conditions to be available over the counter. The program is prompted by evidence that U.S. residents don’t properly adhere to prescription drug plans and renewals due to factors such as the need for multiple physician visits and a lack of prescription drug plans; this may discourage people from taking life-saving medications. Supporters believe that the proposed program will allow greater public access to medications, while opponents think that healthcare won’t be reduced.

New Canadian food label regulations Companies may no longer be able to list just “spice” or “flavouring” in an ingredient list. New Canadian food labelling regulations mean that prepackaged, processed foods must reveal ingredients that can contain allergens such as tree nuts, eggs, mustard seeds and gluten sources. The regulation amendments have been under consideration since 2008 and many companies already changed their packaging in anticipation.

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special information feature

MOTHER NATURE’S 3 BEST WEIGHTLOSS NUTRIENTS

By: Ryan J. Foley Nutraceutical Researcher

As a world we have been blessed with three powerful weight loss compounds. Unfortunately it has taken thousands of years to figure out. When Socrates said, “Let food be your medicine and medicine be your food” he was certainly on to something! Compound #1 is called raspberry ketones, a naturally occurring compound that gives red raspberries their sweet aroma. Th is powerful weight loss compound naturally stimulates fatty acid oxidation. Th is is really just a fancy way of saying that it allows your body to burn stored body fat more easily. In fact in a human clinical study on a specific raspberry ketone called Razpberi-K® subjects taking Razpberi-K® shifted from carbohydrate oxidation to fatty acid oxidation much faster. Th is effect over time shrinks fat cells by decreasing the amount of stored body-fat. Compound #2 is a component found in raw green coffee beans called chlorogenic acids and isomer of chlorogenic acid. When this compound is isolated and concentrated it has powerful weight loss properties and works by decreasing carbohydrate absorption in the small intestine while also decreasing circulating glucose in the blood stream. It is these two effects that encourage your body to use stored fat for energy. In a double blind placebo controlled study on a specific type of green coffee bean extract called SVETOL® test subjects taking SVETOL before their two largest meals lost an average of 11 pounds and 33% of subjects actually lost 14 pounds. Th is was over 100% more weight loss than the control group that did not take SVETOL®! Compound #3 is found in the seeds of African Mango fruit. The albumin proteins found in this seed have been studied and promote weight loss. First, it helps to increase satiety decreasing your desire to over eat. Secondly, it improves insulin sensitivity which helps decrease circulating blood glucose which is essential for the fat burning process. Lastly, it blocks an enzyme that converts carbohydrate to fat. In a double blind placebo controlled study on WellTrim iG® - the only African Mango seed extract to be studied in humans – dramatic weight loss was shown! In fact the average weight loss over a 10 week period was 28 pounds. Subject’s also showed improved cholesterol levels and lower infl ammatory markers reinforcing its ability to promote health!

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created protect from SlimCentials was cr eaated based on our passion and commitment to pr otect consumers ers fr om companies bringing out inferior generic-grade generic-grad de weight loss nutrients that have ve not been proven proven to be either safe s or effective effective in humans. purpose ingredients weree actually studied proven SlimCentials sole purp pose is to bring consumers the ingr edients that wer tudied and pr oven in one or more more published d clinical trials to be safe and effective effective at helping you effectively effectivelyy lose weight, transform your body, body, and d reach reach your weight-loss goals. you assured aree getting thee actual material SlimCentials brings yo ou the rreal eal thing and you can rrest est assur ed you ar clincially tested and at the th he level that was proven proven to be safe s and effective. effective.

What is

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Razpberi-K® is known as THE THE ORIGINAL RASPBERRY RASPBERR RY Y KETONE KETTO and is the authentic material usedd in weight-loss conducted by Dr. Dr. TTim im Ziegenfuss Z at The Wadsworth Wadsworth Medical Center enter in Ohio. Raspberry ketones naturally ally occur in red raspberries and when used in their pure-form perform as one of the most powerful fat burning compounds ompounds legally available.

Shrink Fat Cells Decrease Fat Absorption Increase Thermogenesis

RAZBERI-K CUTS WEIGHT VIA 3-KEY BENEFITS: Shrinks fat cellss by increasing hormone sensitive lipase pase (HSL) norepinephrine Increases norep pinephrine induced thermogenesis Suppresses fat absorption and weight gain ®

What is

SVETOL SVET OL® is known as THE ORIGINAL PURE GREEN COFFEE EE BEAN EXTRACT TRACT burning and has powerful fat bu urning and body contouring properties that at have been demonstrated in 2 clinical cal trials. In a published 60 day double-blind, blind, placebo placeboSVETOL controlled clinical trial, human subjects taking SVET OL® combined ned with proper nutrition t iti llost st up to 14 pounds p and over 100% more weight loss than placebo group.

Lose up to 14 Pounds Burn more Fat Contour and Slim Body Shape

SVETOL CUTS WE WEIGHT EIGHT VIA 3-KEY BENEFITS: ®

Improves oves body sshape and firmness by improving lean an to fat mass ratio Shutss down gluc glucose cose pathways so you can burn fat more easily Decreases intestinal eases intes stinal glucose absorption

What is

? WellTrim THE ORIGINAL AFRICAN W ellTrim iG IGOB131 is known as TH MANGO EXTRACT andd is the only clinically-proven, certified-authentic African Mango permitted to be sold for safe and ef ffective fective weight-loss. In a published hed 10 week effective double-blind, placebo-c ontrolled clinical trial, human subjects taki ng W ellTrim® iG with placebo-controlled taking WellTrim no changes in lifestyle llost ost an average of 28 pounds (1800% mor moree weight-loss than placebo), reduced their waistlines by 6.7%, and reduced their bod dy-fat by 6.3%. body-fat ®

Lose an Average of 28 Pounds Decrease Appetite Boost Metabolism Block Body-Fat Production

WELLTRIM CUTS WELL LTRIM IG CUT TS WEIGHT VIA 3-KEY BENEFITS:: ®

appetite Decreases appe D etite tit andd boosts b t metabolism t b li sugar Blocks blood su gar conversion to body fat Improves insulinn sensitivity

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company profile

Oil of the old world A leader in the production of wild oregano oil, North American Herb and Spice has helped bring this healing ingredient back into the market By E. Z. Guler-Tuck The use of oregano oil reached its peak in North America in the 1930s, only to be completely removed from the marketplace in the 1940s. The culprit of this mass eradication of the herb was “adulteration of the natural oil by companies trying to maximize profits,” says Judy Kay Gray, President of North American Herb and Spice. Gray is the founder of the company, and she holds a Masters of Science in Nutrition. When she reintroduced oregano oil to the market in the 1990s, it immediately gained popularity. Th is rapid rise to the top was attributed to “the commitment to a pure, unadulterated, high-quality oregano oil,” she explains. However, in recent years, “it appears history is repeating itself. Competitors have flooded the marketplace with low-cost adulterated oregano oils with standardized synthetic carvacrol contents that marginalize oregano’s nutritional benefits,” just like in the 1930s.

A “small” order Since its inception, North American Herb and Spice has grown into a company that integrates “sustainability programs and fair trade practices around the world that benefit local indigenous populations,” says Gray. “Because we look for only the highest quality old-world sources, our focus revolves around providing a premium product.” Th is type of business model enables the company to run as a small business with 20 full-time employees in Canada and the U.S. A heap of health benefits North American Herb and Spice is in the business of bottling healthy ingredients and marketing them to its customers in effective ways. The company offers a signature line of products featuring oregano, along with other ingredients that it bottles, including omega oils,

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company profile vitamins, minerals, food oils and sprays, for a total of more than 130 natural health products. “We are the oregano experts! Recently we released several product lines we are certain will benefit our customers,” Gray affirms. The Oreganol line features everything from germ-killing cleaners to moisturizing cream, along with your usual edible oils, which dissolve in any food or beverage and are offered in a variety of sizes and application methods. With strong antioxidant properties that are far superior to those of blueberries, “oregano oil contains a delicate balance of plant phenols that, when found in their natural ratio, can produce medicinal benefits in many different applications. This makes oregano oil very versatile as a natural alternative medicine and is why it is often called ‘the medicine chest in a bottle,’” she says. “The juice of oregano is a highly oxygenated hydrosol that provides much needed nourishment on a cellular level.” The four different varieties, offered in capsule form, provide various benefits to the body. “First, our Oreganol P73 gelcap is a convenient way to take oil of oregano for those who prefer it in capsule form. Our OregaRESP p73 is a very concentrated, desiccated multi-spice oil capsule that provides support for the respiratory system. Our OregaMax is the original, raw, crude oregano blend that is a dietary staple for its potent, natural, trace-mineral content. Finally, our OregaBiotic is a novel spice oil complex emulsified in beeswax, which provides a unique delivery system that supports the gut and intestines,” lists Gray. No part of the body has been overlooked; the company’s SinuOrega formulation keeps the nasal passages clear, while a topical cream made with oregano oil helps maintain good skin health. The customer is king One of North American Herb and Spice’s greatest strengths is the way in which it communicates with its customers. The small staff enables the company to reach out and engage its customers and the community, responding to their demands by providing quality, natural health products. “Some of the most rewarding experiences, beyond my own personal blessings, are the miracles I have witnessed through

communication I have had with my customers,” says Gray. “Countless telephone calls, letters, and emails that remind us why we work so hard to help and educate our consumer. I am reassured every time we make a difference in someone’s life, and that is what motivates us most.” Four wild species Unlike many oregano oil compositions, the oil produced by the company is made from a blend of four wild species of oregano. These species of oregano are derived from Turkey, where, for many years, the herb has been an important part of the culture, used in food, medicine and as a preservative. “The North American Herb and Spice blend of wild high-mountain oregano comes from a region of Turkey where it grows directly out of ancient mineral-rich lime rock,” Gray explains. “This is of utmost importance because the natural phenolic balance found in high-mountain oregano is superior to that found in low-growing plants. Our oregano is truly wild, hand-picked by villagers whose knowledge comes from generations of personal use.” The harvesting process begins when the oregano is transported to the distillation facility where “it is steam distilled using the purest, untainted water from a 300-foot-deep aquifer. We then bottle the oregano oil, using a time-tested ratio of certified organic extra virgin olive oil. This is the only, truly edible way to benefit from the immense powers of wild oregano oil,” she concludes. Coming up The company continues to offer product lines that answer to the growing demand in the market, as well as work on developing new ways of bringing the ingredients to the shelves. New developments at North American Herb and Spice HQ include “a human study that will prove oregano oil, along with other wild spice oils, is effective against toenail fungus,” Gray says. North American Herb and Spice is dedicated to and deeply involved with the sourcing and production processes that offer its customers authentic, fresh ingredients from various regions in the world. With this mission in mind, there is no doubt that the company will take its “small business” to new heights within its categories, and the market for its products will continue to grow.

At A Glance North American Herb and Spice Address: P.O. Box 4885, Buffalo Grove, Illinois, 60089 Phone: 1-800-243-5242 Email: info@p-73.com Website: www.p-73.com Staff: 20 Top-selling oregano oil products: OregaMax , OregaRESP p73, Oreganol P73, OregaBiotic and SinuOrega. Tudy Kay Gray

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cover story

The store as

village square The six Nature’s Fare stores in B.C. have become hubs of community support, learning and sustainability

By Lynne Shuttleworth Photography by Lorrie Jane Arnott

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Alexa Monahan, director of marketing

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cover story

ith every retailer, from corner stores to superstores, selling natural products these days, integrated health retailers need ways to differentiate themselves in order to become indispensible to their customers. Nature’s Fare in B.C. is one retailer that has positioned itself as an important part of community life. Its strategy entails selling exactly what people are looking for—as well as becoming a hub for learning, charity, environmental initiatives and support of local producers and businesses. In essence, each Nature’s Fare location has taken on the feel of a historic village square. “Our customers want more than a store, and we want to be more than a store. We want to be really active in our community, and work on giving back to the people that shop with us,” says Alexa Monahan, director of marketing. Monahan is the 29-year-old daughter of Rick Monahan, who started the business back in 1982 by opening a health food store

in Victoria. Nature’s Fare now has six stores in B.C., with the newest one in Langley. Recession-proof Monahan maintains that Nature’s Fare’s community activism is what helped the retailer make it through the recent recession without any scars. “We were affected really slightly, if at all,” she says. “So we felt very lucky about that. Our shoppers are people who chose to forgo other things in their lives when they found themselves with not as much money. Their health and the health of their family is a priority for them.” Nature’s Fare stays tight with its customers by offering them products and services that fit their lifestyles and values. “We’re very active in donations and community events like Bike to Work Week,” Monahan explains. “We walk the walk, and talk the

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cover story

“Dad was a smart businessman and a brilliant accountant. He taught us business sense and financial information.”

This is part of the Nature’s Fare mission to connect with the customer at a personal level. “What sets us apart is customer service and creating that sense of community,” she says. “We want to make a strong connection to our customers by providing valueadded services that you won’t find at mass market stores.” Of course, in order to provide this top-level service, staff needs to be very well trained. And this is something Nature’s Fare is known for. “We make sure all our staff are very knowledgeable,” Monahan states. “We have an extensive training program. For example, everyone knows what gluten-free means. When anyone comes in our store, they know they’re going to get the best service.”

talk. Our customers are looking for organics, and we offer only 100 per cent organic produce. We’ve seen significant growth there. And people are looking for local produce; they want the farm-to-table experience, so we buy from local people as much as possible.” As far as what products are most popular, Monahan reports that sales in the gluten-free category are increasing. As well, vitamins and supplements are big sellers, including those that address the issues of stress, anti-aging, cholesterol and weight loss. Events for everyone Being a community hub also means hosting events for customers and local residents. “We’ve shifted to a lot of in-store events,” Monahan says. “We bring in different speakers and host a ton of different educational events—customers can come in for free, and experts in the field come in and talk. Customers respond really well to this.”

No revolving doors The employees of Nature’s Fare tend to stick around for a long time. That’s because they know they’re appreciated. “We’re a very fair company,” Monahan says. “We pay a good wage, give bonuses, provide staff incentives, and pay for staff education. We give staff gift certificates so they’re being recognized for doing a good job. We help them when they need it, and let them know we’re always here for them. We make staff feel important and that they’re valuable, contributing members of the team. Everyone has an equal right to be heard and give their opinion.” To keep the connection with customers strong, Nature’s Fare goes above and beyond, even sending out Christmas cards with gift certificates in them, as well as offering a loyalty program. “We make an effort to get to know our customers, and make them feel special,” Monahan says. “We have amazing staff. They’re very passionate. They take extra time to listen to people’s stories. They genuinely want to help them. That’s why we have such a loyal customer base.”

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Catering to the needs of customers also includes helping them eat well during their busy days. To that end, Nature’s Fare has opened full-service delis in each of its stores. There’s a kitchen at head office where a chef and culinary team prepare meals from local and organic ingredients, and these are shipped by truck to the deli counters of all six store locations. Sandwiches and wraps are made right in the delis. “People are looking for a healthy place to eat, with healthy convenience food,” says Monahan. “That’s why our sales are growing. We make the majority of everything in our delis ourselves.” Healthy convenience The delis serve a wide variety of entrées, which you can take out or eat in the store. Monahan notes that the “lunch crowd” is growing. “We have quite a few items,” she says, listing two soups every day and hot lunch specials that include butter chicken, daal, veggie curry, turkey stew, lasagna, moussaka, wraps and fresh salads including bean, cabbage and green salads. As for whether Nature’s Fare will be opening more stores that draw in the community, Monahan says this will happen, but not any time soon. “I see us expanding in the future. However, we definitely don’t want to rush into opening new stores,” she affirms. “It has to be the right time and place. We don’t want to aggressively expand. We’ll open one store every few years. That gives us time to put a lot of attention into the new store, to make sure our systems are in place, and get our training up to date. We don’t want to spread our resources too thin. We need to give the new store a lot of support and make sure it’s up and running before we open another new one.” Knowing the niche It’s not the goal of Nature’s Fare to be another Whole Foods. “We don’t want to be the biggest,” Monahan says. “Our stores are a bit smaller. They’re cozy. We’ve found our niche.” After all, there’s a built-in limitation to how big the stores can actually be. Monahan explains: “We’re really strict on the products we carry—only the best quality. There’s a massive list of ingredients that are banned from our stores. To get bigger would be difficult because we limit what we sell. We need to feel comfortable eating these things on a daily basis.”

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In keeping with the philosophy of slow expansion, the biggest project recently has been renovating and expanding an existing store: the 11,000-square foot Vernon store. “We opened a new fresh food section and a deli seating area. And we gave the whole store a facelift,” Monahan says.

“We’ve implemented energy-saving measures across the board,” Monahan says. “We’ve updated our refrigeration units, and installed new lighting and low-flow toilets in all the stores. We’re doing different things that lessen our environmental impact. This is a really big thing for us.”

Nature’s Fare has been working to establish itself on the lower mainland of B.C. “We were a relatively unknown brand and company down there. We’re creating a strong image for ourselves and a good customer following, with great staff. It’s been really fun and very challenging.”

Employees have completely accepted these green initiatives. They receive healthy living incentives and are encouraged to ride their bikes to work.

New generation Although Rick Monahan has officially stepped back from the daily operation of the company, he’s still “very much involved as a mentor,” the younger Monahan maintains. She works closely with general manager Shaun Daniels, and her younger sister, Claire, is also part of the family business. They both benefitted from their father’s expertise. “Dad was a smart businessman and a brilliant accountant,” Monahan says. “He taught us business sense and financial information.” For her part, she’s helping to bring some new perspectives to the business. “We try and come up with some new ideas, such as integrating social media and other things our generation finds important,” she says. Energy-saving efforts Keeping active with “green” initiatives is something Nature’s Fare shines at doing. For example, the company has been putting a lot of effort into sustainability. Last year it had B.C. Hydro do an energy assessment in all the stores, and became a certified climate-smart business.

At head office, Monahan says, it’s “a really fun work environment. Everyone brings their dogs to work. It’s really casual. We have an open-door office policy.” Whatever way you look at it, Nature’s Fare seems to be on the leading edge of integrated health retail, serving as a great example of how to connect with and serve the community.

At a Glance Locations: Six Main address: #101-4201 25th A Avenue, Vernon BC, V1T 7G8 Phone: 250-542-5910 Staff: (number) 300 Top-selling products Food: Blue Diamond Almond Breeze Vitamins: Natural Factors Oregano Oil Personal: Now Lavender Oil Misc. Solo GI Bars

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feature

Gaining sales on

WEIGHT LOSS products

With more people looking for ways to lose weight, now is a good time to stock up on these products By Stephanie Rubino BSc, ND

t’s no secret that we are facing an obesity epidemic in Canada. Recent figures from Statistics Canada indicate that in 2011, 18.3 per cent of Canadians aged 18 and older reported height and weight that placed them in the obese category. From 2003 to 2011, obesity among men rose from 16.0 per cent to 19.8 per cent, and among women, from 14.5 per cent to 16.8 per cent. When those who were overweight were included, 60.1 per cent of men and 44.2 per cent of women had an increased health risk because of excess weight (Statistics Canada, 2011).

Increase in obesity 2003

2011

Men

16.0 per cent

19.8 per cent

Women

14.5 per cent

16.8 per cent

Keeping it off Complications from obesity have been linked to heart disease, hypertension, type 2 diabetes, cancer and arthritis, among others. Unfortunately, efforts in supporting weight loss strategies have not been successful. A Heart and Stroke Foundation survey of almost 2,000 Canadians found that 62 per cent reported intentionally losing five or more pounds over the past five years, yet failed to keep the weight off. In fact, 70 per cent of those who were overweight or obese regained all or even more pounds after their weight-loss efforts (Heart and Stroke, 2012). Billions of dollars to spend The weight management market has certainly grown and captured significant interest among consumers. On a global level, this industry is expected to touch the US$650 billion mark by 2015, with North America being the leader in global market share and growth (Transparency Market Research, 2012).

Overweight, obese and health-conscious people alike will be interested in this market, which will mainly be dominated by weight loss drugs, supplements, diet foods, replacement foods, beverages, and exercise devices and equipment. Interestingly, nutraceuticals are the second-largest product segment, after foods and beverages. According to BCC Research, U.S. retail sales in 2009 topped $3.6 billion and are expected to grow at about a 1.4 per cent compound annual growth rate through 2014 to reach $3.9 billion (BCC Research, 2010).

Nutraceuticals sales growth 2009

$3.6 million

2014

$3.9 million

Natural health products geared toward weight loss come with a variety of claims, including fat blockers, thermogenic and bodycomposition modifiers, and appetite suppressants. Women aged 30-65 seem to be the main demographic for natural health products for weight loss, according to holistic nutritionist Lori Sutherland, RNCP CHN CNPA from Goodness Me! Natural Food Market, and Serendipity Health and Wellness. Sutherland also says that “some of the most popular supplements right now are green coffee bean, raspberry ketones, African Mango, MCT (medium chain triglycerides) oil, PGX® Daily, white kidney bean extract and green tea.” Let’s examine some of these popular products.

IHRMAGAZINE.COM • SEPTEMBER 2012

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september 2012 â&#x20AC;˘ IHRmagazine.com

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feature Green coffee bean extract Since being featured on the Dr. Oz show, green coffee bean extract has received a lot of attention. It contains a high concentration of chlorogenic acids. Although the mechanism of action is not completely known, studies suggest chlorogenic acid works by inhibiting the release of glucose in the body and increasing metabolism.

example, in one study, raspberry ketones prevented and improved obesity and fatty liver (Morimoto et al, 2005).

A 22-week randomized, double-blind, crossover study was conducted to examine the efficacy and safety of a commercial green coffee extract product in reducing weight and body mass in 16 overweight adults. Without changes in diet over the course of the study, participants taking the high-dose or low-dose green coffee bean extract experienced reductions in body weight, body mass index and per cent body fat.

PGX® (PolyGlycopleX®) PGX® is produced from a mixture of polysaccharide powders composed of proprietary proportions of konjac glucomannan, xanthan gum and sodium alginate that has been subjected to a proprietary process (EnviroSimplex®) (Harding, 2010). It was developed after many years of research, most of it focusing on the link between blood sugar imbalance, appetite and weight gain. The polysaccharides complement each other and act synergistically to form strong bonds that develop a level of viscosity three to five times higher than any other known fibre.

The authors concluded the results were consistent with human and animal studies, and suggest that green coffee extract may be an effective nutraceutical for reducing weight in pre-obese adults and an inexpensive means of preventing obesity in overweight adults (Vinson et al, 2012). A 2010 meta-analysis of randomized controlled trials also indicated that the intake of green coffee bean extract can promote weight loss. It is important to note that the size of the effect was small, and more rigorous trials with longer duration are needed to assess the efficacy and safety of green coffee bean extract as a weight loss supplement (Onakpoya et al, 2010). Raspberry ketones Raspberry ketone is a major aromatic compound of red raspberry (Rubus idaeus). The structure of raspberry ketone is similar to that of capsaicin and synephrine. Due to these similarities, there has been interest in using raspberry ketone for weight loss, since these compounds are known to increase lipid metabolism and reduce obesity by increasing norepinephrine-induced lipolysis and thermogenesis (Morimoto et al, 2005). The role of raspberry ketones in weight loss has been examined in only a few studies, looking at the effects in mice or in test tubes. For

In vitro evidence also suggests that raspberry ketones might decrease secretion of adiponectin, which is involved in lipid and glucose metabolism and in body weight (Park, 2010).

When taken with a meal, PGX® absorbs water and mixes with food to become a gel-like matrix that gently expands and builds a viscosity that slows digestion. It provides a feeling of fullness and helps stabilize appetite, in order to manage cravings for food and snacks. PGX® also slows the conversion of carbohydrates and other foods into sugar, resulting in a more gradual release of glucose into the bloodstream. Therefore, blood sugar levels will not spike and fall enough to trigger excess production of insulin. These are important elements for people trying to manage their weight, reduce their appetite and balance their blood sugar levels. Fitness expert Kathy Smith explains, “If your energy levels are up, you feel satisfied and you can manage the amount of food you eat. PGX® is 100 per cent plant fibre.” PGX® has been clinically shown to have beneficial effects in weight management, satiety hormones, and lowering of cholesterol, blood sugar and glycemic index.

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feature Green tea (Camellia sinensis) The presence of high quantities of polyphenolic components (Diepvens et al 2007, Venables et al 2008), mainly epigallocatechin gallate (EGCG), along with caffeine and theanine, contribute to green tea’s ability to increase calorie and fat metabolism and suppress appetite. Caffeine has also been shown to increase energy expenditure and thermogenesis, mediated through sympathetic and nonsympathetic mechanisms.

• Educate outside of your stores: Research on the Internet is a significant way people get information in an instant, helping them to clarify their ideas and needs. Become a reliable source of information by supplying education pieces such as diet plans, physical activities and natural health products for weight loss. Although natural health products may play a role in supporting individuals in their weight loss goals, it is crucial that consumers become educated in a multi-dimensional approach to healthy living.

There is conflicting evidence about the effectiveness of green tea for obesity and weight loss. A meta-analysis of clinical studies suggests that, overall, taking green tea extract 576-714 mg/ day along with caffeine seems to modestly reduce body mass index (BMI), body weight and waist circumference, compared to caffeine alone. However, taking green tea extract without caffeine does not seem to significantly reduce weight or waist circumference (Phung et al, 2010).

“Taking a supplement does not address the real reason for weight issues. It's a lifestyle change, not a miracle pill,” Sutherland emphasizes. I agree. Our goal is to address the different causes of weight gain, such as poor food selection, inconsistent eating habits, lack of physical activity, mental-emotional concerns, and sugar imbalances, to help people achieve long-term success.

Marketing strategies To encourage interest and sales in your stores, consider the following merchandising tips: • The Dr. Oz effect: Sutherland refers to the "Dr. Oz" effect. “He has definitely brought a lot of mainstream thinkers over to the ‘natural’ side of things and helped change their habits to healthier ones, which is awesome,” she says. Use "As Seen on Dr. Oz" signs to show customers which products contain his suggested weight loss ingredients. • Support weight loss with healthy lifestyle recommendations: Sutherland suggests balancing information about natural health products with tips for a healthy lifestyle. For example, Goodness Me! offers the Goodness Me! Lifewatchers course, a 10-week program designed to teach steps to improve the diet and lifestyle. Referrals to a holistic nutritionist or naturopathic doctor are also provided. • Maximize endcap displays: Popular natural health products, along with books, pedometers, nutrition information and water bottles can attract interest and increase sales.

STRESS LESS

References BCC Research. Weight Loss Markets: Products, Services, Foods and Beverages. Retrieved August 3, 2012, from http://www.marketresearch.com/BCC-Research-v374/ Weight-Loss-Products-Services-Foods-2866765/. Diepvens K, Westerterp KR, Westerterp-Plantenga MS. Obesity and thermogenesis related to the consumption of caffeine, ephedrine, capsaicin, and green tea. Am J Physiol Regul Integr Comp Physiol. 2007 Jan;292(1): R77-85. Harding,S.E., et al. Studies on macromolecular interactions internary mixtures of konjac glucomannan, xanthan gum and sodium alginate. Carbohydrate Polymers (2010), doi:10.1016/j.carbpol.2010.06.035 Heart and Stroke Foundation. Canadians trapped on weight-loss rollercoaster. Retrieved August 3, 2012, from http://www.heartandstroke.on.ca/site/apps/nlnet/content2.aspx?c= pvI3IeNWJwE&b=3582275&ct=8136091 Morimoto C, Satoh Y, Hara M, Inoue S, Tsujita T, Okuda H. Anti-obese action of raspberry ketone. Life Sci. 2005 May 27;77(2):194-204.. Onakpoya I, Terry R, Ernst E. The use of green coffee extract as a weight loss supplement: a systematic review and meta-analysis of randomised clinical trials. Gastroenterol Res Pract. 2011;2011. pii: 382852. Park KS. Raspberry ketone increases both lipolysis and fatty acid oxidation in 3T3-L1 adipocytes. Planta Med. 2010;76:1654-8. Phung OJ, Baker WL, Matthews LJ, et al. Effect of green tea catechins with or without caffeine on anthropometric measures: a systemic review and meta-analysis. Am J Clin Nutr. 2010;91:73-81. Statistics Canada. Overweight and obese adults (self-reported), 2011. Retrieved August 3, 2012, from http://www.statcan.gc.ca/pub/82-625-x/2012001/article/11664-eng.htm Transparency Market Research. Weight Management Market by Services, Supplements, Diet, Equipment and Devices: Global Analysis And Forecast (2007 - 2015). Retrieved August 3, 2012, from http://www.transparencymarketresearch.com/weight-management-market.html Venables MC, Hulston CJ, Cox HR, Jeukendrup AE. Green tea extract ingestion, fat oxidation, and glucose tolerance in healthy humans. Am J Clin Nutr. 2008 Mar;87(3):778-84. Vinson JA, Burnham BR, and Nagendran MV. Randomized, double-blind, placebocontrolled, linear dose, crossover study to evaluate the efficacy and safety of a green coffee bean extract in overweight subjects. Diabetes Metab Syndr Obes. 2012;5:21–27.

SLEEP MORE

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Top seller review • September 2012 YOUR STORE MATTERS

Take a moment to fill out this questionnaire and your store may be among those highlighted in the Top Seller Review Section of the next issue of ihr. The number of units sold determines the top sellers. To be included in the review, products mentioned must be classified as natural health products not standard consumer brands.

Store Name__________________________________________________ City ______________________________________ Province ___________ Date ___________ Name ____________________ Title _________ Address __________________________________________________________ Phone ___________________________ Fax _____________________________ Email __________________________________________________ Store Size:

under 1,000sq.ft.

1,000-3,000sq.ft.

3,000-5,000sq.ft.

over 5,000sq.ft

Approximate Income of Store Customers:

>FOOD top sellers Flavour:

Product: Brand: Size:

Flavour:

Product: Brand: Size:

Flavour:

Product: Brand: Flavour:

Product: Brand: Size:

Flavour:

Product: Brand: Size:

25-40

$40,000-$60,000

40-65

over 65

over $60,000

Product: Brand: Size:

Flavour:

Product: Brand: Size:

Flavour:

Product: Brand: Size:

Flavour:

>vitamins/supplements top sellers

>Herbs Top sellers Size:

under 25

>sports nutrition top sellers

Product: Brand: Size:

$20,000-$40,000

Approximate Age of Store Customers:

Flavour:

Product: Brand: Size:

Flavour:

Product: Brand: Size:

Flavour:

Product: Brand: Size:

Flavour:

>personal care top sellers

>New Products top sellers

Product: Brand:

Size:

Flavour:

Product: Brand: Size:

Flavour:

Product: Brand: Size:

Flavour:

Size:

Flavour:

Product: Brand: Size:

Flavour:

Product: Brand: Size:

FAX: 1-888-849-0155 or (416)703-6392

Mail:

Flavour:

ihr Magazine 60 Bloor St. West, Suite 1106, Toronto, ON, M4W 3B8 May 2012 • IHRmagazine.com

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September 22 - 23, 2012

CHFA EAST

Metro Toronto Convention Centre, Toronto, Ont., September 20-23 (Trade show Saturday and Sunday only)

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SERVICES EXHIBITOR

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400 301

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P51

P50

Hall of Fame

429

336

611

308 Show Office

430

525

OPEN GOVERNMENT SERVICES

431

524 425

621

436 337 434

526

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P36

624

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534 435

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P27

634

730

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ORGANIC MARKET

437 1436 1337 1336 1338

Show Services Centre

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11 10

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SEPTEMBER 2012 • IHRMAGAZINE.COM

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Conference Program In just two days you can see, touch and taste thousands of products. Your customers count on you to bring them the newest products and leading brands. Source them at CHFA East, Canada’s largest trade show for the natural health and organic products industry. Free Admission for CHFA members! Thursday, September 20 7:30 am – 12:15pm - The Regulatory Environment in Canada 12:30pm – 4:00pm - Tree Planting Experience 2:30 pm – 3:30 pm - CHFA Member Discussion Forum Friday, September 21 9:00 am – 10:00 am - Opening Keynote - Trends Impacting the Natural Health Industry 10:15 am – 11:15 am - How to Attract the Loyal Supplement Buyer 11:30 am – 1:00 pm - Rise & Shine Luncheon 1:15 pm – 6:00 pm - Product Education Sessions (PES) 1:00 pm – 2:00 pm - Closing the “Regulatory Gap” in the Organic Regime 2:15 pm – 3:15 pm - The Science of Organic Agriculture 3:30 pm – 4:30 pm - Managing the Non-GMO Message 6:15 pm – 7:30 pm - Welcome Reception Saturday, September 22 8:45 am – 9:45 am - Celebrity Keynote, Bryce Wylde 5:15 pm – 6:30 pm - CHFA Industry Achievement Awards Sunday, September 23 8:30 am - 9:30 am - CHFA’s Special General Meeting of Members Company Name - Booth #’s Absorb Science Inc. - 1637 Abundance Naturally Ltd. - 2417 Advanced Orthomolecular Research (AOR) Inc. - P3 Advantage Health Matters Inc. - P12 alive Publishing Group Inc. (Teldon) - P27 Alpha Health Products Ltd. - 515 AM/PM Service Ltd. - 2502 Aroma Crystal Therapy Ltd. - P30 Ascenta - P39 Auto-Star Compusystems Inc. - 1030 Avenue Innovations Inc. - 2410 Axel Kraft International Ltd. - P18 Axo Solutions Sales and Marketing - 2506, 2509 Barkleys Natural Confectionary - 337 Béland Organic Foods - 714 Beverage World Inc. - 2501 Big Ups Inc. - P54 Bill Beauty & Health Products Ltd. - P38 Bioforce Canada Inc. / A.Vogel - P41 Bio-K+ International Inc. - P21 BioResource Inc. - 525 BiPro USA - 427 Bloopearl Technology Inc. (Ultravib Technology) - 204 BM2 Bob Morisseau Brand Management - P33 Body Plus Nutritional Products Inc. - P35 Boiron - 1237 Brencar - P6 Bullfrog Power - 232 Nova Scotia Fisherman - 203 Canada Optimal Nature Inc. - 2136 Canadian Analytical Laboratories (CAL) Inc. - 425 Canadian Health Food Association (CHFA) - Entrance Canadian Natural & Specialty Brands - 731 Canadian Natural Health Retailer (CNHR) Magazine - P14 CANEURO - BIO3 LAB - 2234

Canpressco Products Inc. - 234 CanPrev Natural Health Products / Orange Naturals - 2025 Carna4 Inc. - 2414 CJay Corporation - 303 Clef des Champs - 724 CLM Health Group Inc. - 1125 COCOVIE Naturals - 207 Colinex - 533 Common Ground Publishing Inc. - 2605 Core Natural Ltd. - 2609 Corwin Distribution - 500- 511 Daksha’s Gourmet Spices - 226 David Health International - 2329 Dermamed - 1037 Dermolab Pharma - 2600 Dhona Inc. - 206 dicentra - 2606 Distripharm Inc. - 933 Divine Essence / Union Nature Aroma-Phyto Inc. - 217 Dove Tale Collections - 237 Earth Lab Cosmetics - 209 Earth Notions Inc. - 524 Earth’s Own Food Company Inc. - 300 Ecoideas - P49 EcoTrend Ecologics Ltd. - 2202-2221 Eden Foods Inc. - 304 EIG CANADA - 935 El Peto Products Ltd. - 526 Elco Fine Foods Inc. - 2318 Empire Health Distribution Inc. - 2124-2135 Empress Packaging - 2319 Enerex Botanicals Ltd. - P55 Enzed Nutricorp - P30 Essiac Canada International Inc. - 2611 Fair Trade Brokers Ltd. - 220 Ferring Inc. - 1129 Fit Foods Ltd. - 2015 Fitness Performance - 2308 Fitura LLC - 309 Flora Manufacturing & Distributing Ltd. - P46 Fromagerie L’Ancetre / Cheese Factory - 312 Four Sail, Inc. - 1035 Gastronomie Nature - 311 Genuine Health Inc. - P32 Giddy Yoyo - 301 Global Health Brokerage - 2324 Glutenpro Inc. - 2302 Glutino Foods / Gluten-Free Pantry - 1725, 1727 Golden Naturals Skin Care - 212 Grain-Free JK Gourmet Inc. - 434 Green & Black’s Ltd. - 318 Green Beaver Company, The - 1133 Green’s Your Colour Inc. - 2416 Groove Nutrition / Rumble Drinks - 213 Grow Marketing Brand & Broker Services Inc. - P47 GRYD Inc. - 222 Guru Foods Products - 1536 Hain Celestial Canada - P53, 708 Hair Grow Technology Inc. - 2320 Happy Planet Foods, Inc. - 2520 Health Management Books - 2325 Healthy Body Services Inc. - 718 Hedd Wyn Essentials - 201 Hedley Enterprises - 716 & 2610 Heel Canada Inc. - 1530 Herbasanté - 930 Higgins Cohn Brand Management - P13, 1725, 1727, 1729, 1731, 1733, 1737, 1738, 1824-1833, 1838, 1924, 1926, 1928, 1930, 1932, 1936 Holy Crap Cereal - 2210 Homeocan Inc. - 1933 HoneyBar Products International Inc. - 231 Hyland’s Homeopathic Canada - 2033 Indigo Natural Foods Inc. - 429 Innovabeaute Inc. - 307 Inno-Vite Inc. - P40 Integra Brand Management / Ed Core Marketing - 624, 625 International Marketing Inc. - 518, 519 Jamieson Laboratories - 1330

IHRmagazine.com • September 2012

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Java Works Coffee Co Ltd. - 315 Jiva Thai Fine Products Inc. - 205 Joy of the Mountains - 305 Karma Nutritionals Inc. - 2515 Katan Kitchens - 202 Kemol Health & Nutrition (o/A Kemol Ventures Ltd.) - 2514 Koru Distribution - 536 Koyo Foods Inc. - P34 Kurundu Ltd. - 210 La Carerra (Canada) - 241 La Siembra Co-operative Inc. / Camino - P47 LaVigne Organic Skincare - 229 LCG Foods Distribution - 2314 LeBeau Excel Ltd. - 2524-2537 Lennie Ciglen Distribution Inc. - 221 Life Choice - 2418 Lifemax Natural Foods Distribution Inc. - P45 Lintec Label & Print Solutions - 932 Lorna Vanderhaeghe Health Solutions, Inc. - 1031 Lyo-San Inc. - 436 M2 Brand Management Inc. - 2427 - 2437 Magnum Nutraceuticals Inc. - 2231 Maiga Shea Butter - 240 Manitoba Harvest Hemp Foods - 621 Marsham International Food Brokers Inc. - P51, 1-11, 600-621 Mavea Canada Inc. - 936 MCS Associates Inc. - 934 MEBA / McKee Employee Benefits Administration Ltd. - 219 Michael Theodor Brokerage Inc. - P28, 1324-1338, 1424-1437, 1524, 1526, 1528, 1537 MNR Distributors Inc. - 215 Monnol Inc. - 2317 Mountain Path Inc. - 332 MusclePharm Canada - P2 Natren Inc. - 400 Natural Factors - P37 Natural Health DISTRIBUTION Ltd. - 730, 735 Natural Health Products Industry Guide - 2602 Natural Products Consulting Corp. - 1137 Naturalight Foods Inc. - 728 Naturally Nova Scotia Organics Health Products Ltd. - 506 Nature’s Path Foods Inc. - 615 Nature’s Way of Canada Ltd. / Enzymatic Therapy Canada Inc. - P22, P25 Nature’s Vision Distributors - 236 Natusoy Foods Ltd. - 2333 Neal Brothers Foods Inc. - 324 New Age Marketing & Brand Management, Inc. - 400-421 New Chapter Inc. - P24 New Nordic Inc. - P8, 2407 New Roots Herbal Inc. - P10 Newco Enterprises Inc. - 1231 NHP Consulting Inc. - 2603 NHP Licensing Solutions - 634 NuGo Nutrition - 435 NuStart Marketing - 319 Nutraceuticals International Group - 2331 NutraLab Canada Ltd. / MapleLeaf Nutrition - 635 Nutripur Inc. - 2402-2409 Nutrition Club - 2309 Nutrition Excellence Inc. - 2225 Nutrition Zone Products Inc. - P56 Olympic Dairy Products Inc. - 325 Omega Alpha Pharmaceuticals Inc. - 1130 Omega Nutrition Canada Inc. - 313 ONEearth Functional Foods - 2232 Ontario Natural Food Co-Op (ONFC) - P50, P52, 700 Organic Connections Ltd. (& Celebration Herbals LLC) - 320 Organic Meadow Inc. - 310 Organika Health Products Inc. - P29 Osumex Natural Alternatives Ltd. - 218 Pascoe Canada - 2306 Peak Performance Products Inc. - P11 Perfect Shakers - 208, 2604 Planet Foods Inc. - 327 Platinum Naturals Ltd. - P17 PNP Pharmaceuticals Inc. - 1736 Prairie Harvest Canada Ltd. - 1425, 1427 Prairie Naturals - P23

Preferred Nutrition - 2003 Prime Potions Inc. - 336 Prism Care Corporation (Eco-Max) - 2505 Private Label Nutraceuticals - 1636 Pro Rep Group - 2612 Procon Canada 2000 Inc. - 431 P.S.W. Enterprises Inc. (Taste Nirvana Coconut Water) - 228 Pure Hazelwood (Pur Noisetier) - 2315 Pure-Le Natural / Global Botanical - 2608 Puresource Inc. - P31, 1224-1233 Purica - P4 Purity Life Health Products LP - P7, P8, 1925, 1927, 1929, 1931, 1933, 1935, 1937, 2021-2037 Quality Compliance Laboratories Inc. - 211 Quench Essentials - 931 Rainforest Herbal Products - 2503 Renegade Nutrition Inc. (Formerly Advanced Genetics) - 2229 Renew Life Canada - P26 Rhema Health Products Ltd. - 2321 Rockwell’s Nutrition - 437 Rootalive Inc. - 937 Rosun Natural Products Ltd. - 430 Saskatchewan Trade & Export Partnership (STEP) - 426 Scentuals Body Care - 1329 Searsport Foods Co., Ltd. - 2425 Serenity 2000 - It’s Magnetic - 2607 SierraSil Health Inc. - 2214 SIR Solutions - 2228 SISU Inc. - P20 Soko Distribution - 2224 Sophie’s Kitchen - 2 Soul Scents - 200 Spice Sanctuary Inc. - 308 St. Francis Herb Farm Inc. - 833 Mums Original Inc. - 1131 Stortz & Associates Inc. - 2137 Sun Force International Products Inc. - P44 Sunshine Pickles - 216 Suntrition - 2226 Supplements Aromatik Inc. / Land Art - 424 Swiss Natural, A division of Valeant Pharmaceuticals IntI., Inc. - P36 T. Importation Canada Inc. - 1036 TallGrass - P15 Temple Lifestyle Inc. - 535 Winning Combination Inc., The - 2303 ThreeWorks Inc. - 636 Titan Distribution - 2233 Tony Waters Agencies Inc. - P48 Tootsi Impex Inc. - 314 Total Health Centre - 831 TotalWellBeing.ca - 2411 Traditional Medicinals - 603 TRANS-HERBe Inc. - 2415 Tree of Life Canada Inc. - P19 Tribeca Imports - 514 Trophic Canada - P42 True North Nutrition - 2100-2121 TruSweets, LLC - 302 T-Zone Health - 2424 U at Home Inc. - 224 UNFI Canada Inc. - 1525, 1527, 1529, 1531, 1533, 1624-1633, 1724, 1726, 1728, 1730, 1732 Vega - P16 Vergers Paul Jodoin inc. - 214 Vielight Inc. - 2304 Victory Brands Inc. - 2332 Villa Anna Sales & Brand Management - 233 VISTA Magazine Inc. - P5 Vitalite Quebec Mag. Inc. - 2001 Vitascorb Supplements Inc. - P30 Wedderspoon Organic Inc. - 317 Westrow Food Group - 2516 Xerion Dispensary Ltd. - 534 YouInFocusProducts - 1034 Yourbarfactory (A division of Rapid Snack inc.) - 516 Zero Gluten - 2504

september 2012 • IHRmagazine.com

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feature

IHRmagazine.com â&#x20AC;˘ september 2012

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feature

eviewing the egulators

Health Canada’s revised NHP regulations aim to get new products on the shelves faster—will they succeed? By Nikki Fotheringham

ealth Canada has revised its Natural Health Product (NHP) regulations in an attempt to expedite the process of bringing new products to the market without the excessive administrative procedures that currently hobble the industry. The new regulations will be implemented this fall and come after extensive consultation with stakeholders. Industry players welcome any changes that help them process new products effectively; however, they are skeptical that the new regulations will actually streamline the process as intended. Clearing the backlog Since the inception of existing regulations in 2004, Health Canada has approved more than 50,000 products for the Canadian market, as well as 1,250 manufacturing sites. Having to process products that were already on the market and deal with new submissions has created a massive backlog. Health Canada’s “new approach” to NHP regulations is meant

to achieve a greater balance between growth and safety in the industry, while clearing up the backlog and improving the application process. Health Canada wants the new regulations to clear the backlog by 2013. Classify this The new regulations introduce a system of classification that determines the length of time it takes for new product licensing. This classification system determines the level of certainty through the Pre-cleared information (PCI) already gathered on individual ingredients that new products contain. “By streamlining the product license application process, the Natural Health Products Directorate (NHPD) proposes to drastically reduce product review times. The aim is to have 99 per cent of products reviewed in 30 days or less—a marked difference to the timelines currently being followed,” says Manushvi Chadha, NHP Cosmetic and Drug Regulatory Affairs associate.

The new system will work as follows: Class

Certainty

Information submitted

Current target

Target under new regulations

Class 1

High level

Compendial / Pre-cleared information – monographs, AbLS’ published by NHPD

60 days

10 days

Class 2

Medium level

Pre-cleared information and additional published literature

180 days

30 days

Class 3

Low level

Clinical trial evidence and full pre-market assessment

180 days

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feature

“The new targets will be a boon to the natural health products industry, as this drastically reduces the waiting time for a Natural Product Number.” Despite the unaltered target of Class 3 products, Health Canada hopes that an ever-increasing database of PCIs will facilitate a faster process time. New guidelines will contribute to accelerated Class 3 licensing, as will publishing the following monographs for consultation: • Amla (Phyllanthus emblica) • Cassia Cinnamon (Cinnamomum aromaticum) • Dong quai (Angelica sinensis) • Poria (Wolfiporia extensa) • Active Hexose Correlated Compound – granule (AHCC_FG) • Active Hexose Correlated Compound – powder (AHCC_FD) • Quercetin • Rutin “The new targets will be a boon to the natural health products industry, as this drastically reduces the waiting time for a Natural Product Number (NPN),” says Chadha. “This will be even more relevant after February 2013 when Exemption Numbers (ENs) are no longer in effect, and the industry will actually have to wait until the receipt of their NPN to sell.” Industry reaction lukewarm A spokesperson from the natural products manufacturing industry, who asked not to be quoted by name, says her company is not expecting any major changes in the way its applications are processed. This is because Health Canada has not provided practicable outlines for how it aims to implement the new regulations in a way that could expedite applications. The recent cutbacks have also seen a reduction in staff members, making it even more difficult to streamline the application process. She adds that although she is happy to see Health Canada making a commitment, the nature of the industry is that it’s driven by innovation and new products that are complex and contain new ingredients. Christian Gauvin from Wampole Brands Inc. suggests that the key to speedy processing is having well trained staff who know how to correctly create applications. “As part of a pharmaceutical company, we have a very strict internal process,” he points out. “We have people who have been working in the industry for over 25 years. Players within the industry must continue to self-regulate and ensure the quality of their submissions is high, to expedite processing.” Michael Deslandes from LandArt - Supplements Aromatik Inc.

agrees that well trained employees experienced in application processing will help smooth the way to faster applications. “The online form will fast track applications if the applicant is experienced in filling it out correctly,” he says. He adds that Health Canada could help to pass successful applications by working more closely with industry members. “When mistakes occur in applications, the coordinator should work with the company to help them successfully fill out the paperwork, rather than rejecting the application altogether.” Consumer safety still paramount Health Canada has gone to great lengths to ensure that improvements in the speed with which applications are processed does not impact the safety standards consumers have come to rely on. Products will continue to be labelled with required cautionary statements about potential adverse reactions and interactions with other products; warnings for certain populations such as pregnant women; duration of use; etc. Deslandes points out that although the new regulations may ensure the safety of natural products, they do little to ensure the product’s ability to produce the desired results. “The new regulations ensure the safety of products, but not their efficacy,” he says. “The consumer is protected against harmful products, though not against inefficient products, or products that simply do not do the job for which they were created.” Speeding up the reviews Chadha sums up the advantages of the new processing system: “The NHPD anticipate that only a small quantity of the incoming submissions will require in-depth reviews—Category 3. The bulk of the submissions will be Category 1 and 2—mainly pre-cleared. Manufacturers can create formulations using the monographed ingredients. By doing so, they are ensuring a quick turnaround on their NPNs.” Innovative products that use ingredients that have not been monographed can still expect long waiting periods, although waiting times can be mitigated by effective form preparation. However, it falls to the industry itself to regulate the effectiveness of its products. Many stakeholders say they hope Health Canada will continue to liaise with them to iron out shortcomings in the new regulations to create a system that is efficient and effective.

IHRmagazine.com • september 2012

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IHR_ad.indd 1

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For details, write #111 on Free Info Page, page 72.

feature

Germ buster boosts sales 56

IHRMAGAZINE.COM â&#x20AC;˘ SEPTEMBER 2012

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feature

Promote oil of oregano in your store and watch sales go from okay to extraordinary • By Allison Tannis BSc MSc RHN

or hundreds of years, oil of oregano has been used to treat infectious illnesses. Still, it wasn’t a hot commodity in Canada until a few years ago. It is advertised as having a long list of benefits, and yet, do consumers really understand it? To get the inside scoop on how to make this product a cornerstone in your stores, I asked experts in the health food industry from British Columbia to Nova Scotia about oil of oregano. Immune system stimulation Research has shown that oil of oregano has “bug” fighting abilities, thanks to two compounds: carvacrol and thymol. These two active compounds have the ability to stimulate elements of the immune system. “[Oil of oregano] keeps immunity up and prevents the onset of colds and flus when others in the house or office are sick,” says Jason Mann of the B.C.-based, award-winning oil of oregano company, Joy of the Mountains. This company advertises its A+ Oil of Oregano as an effective immune supporter, noting research that shows oil of oregano helps fight off infections by destroying invading bacteria, fungus and viruses—the vitamin A helps maintain cell wall strength against their attack.

Yet, oil of oregano is not just a bug fighter. Consumers also use it orally for gastrointestinal disorders, dysmenorrhea, rheumatoid arthritis, urinary tract disorders, headaches, heart conditions, allergies, sinusitis, earaches and fatigue. Some also apply it to the skin as an insect repellent, to battle acne, dandruff, athlete’s foot, warts and more. Not all of these uses of oil of oregano are backed by research, though consumers do talk about this product as being a staple in their medicine cabinet. Display with immunity products Oil of oregano is a popular natural health product during cold season, thanks to an immune-enhancing role that is behind oil of oregano’s ability to reduce upper respiratory tract infections. Lou Liberatore, owner of The Healthy Bug Natural Health Shoppe in Halifax, Nova Scotia notes that successful sales of oil of oregano come from emphasizing this product’s diverse abilities. “We merchandise oil of oregano by brand on the shelf, and we also showcase it on our cash counter during the ‘cold’ season.” North American Herb and Spice, makers of the Oreganol P-73, has found that the most success is seen at retail level when oregano is offered as an immune-enhancing supplement.

Oil of oregano is used for a lot of health issues. “Everything from thrush, diaper rash, vaginitis and various fungal infections can be successfully addressed with oregano oil,” says Tyler Arsenault, owner of Full Circle, a new health centre in Stoney Creek, Ontario.

“We find many times it is placed in various sections such as the herbal section, and customers overlook it…we hear an overwhelmingly positive response when it is switched to the immune section,“ says Ted Campdesuner, director of client services at North American Herb and Spice.

A fighting force Studies show that oil of oregano can fight against a variety of common organisms, including Escherichia coli and Samonella, plus nasty bugs such as Staphylococcus aureus, and the yeast Candida albicans, which causes thrush and other ailments. Studies have also found that oil of oregano is effective against the parasites Blastocystis hominis, Entamoeba hartmanni, and Endolimax nana.

Cross-merchandising Arsenault reminds us to not forget about oil of oregano’s diverse capabilities when considering where to merchandise it. “Oregano is widely recognized for its cold and flu fighting prowess; however, its anti-fungal actions are often overlooked,” he says. “Cross promoting it with yeast-cleaning kits, probiotics and other anti-fungal products is a great way to freshen up your store’s merchandising.”

September 2012 • IHRmagazine.com

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feature

There are many places to display this multi-tasking natural product: on an end aisle display, or at your cash register with a note that it’s a medicine cabinet staple. Successful merchandising of any product includes clean lines, clear signage and effective cross promoting.

“The oil of oregano market continues to grow as word spreads to the masses.”

Top seller potential The oil of oregano consumer is as diverse as its capabilities. “Teenagers to seniors…are buying it,” says Liberatore. “The oil of oregano market has grown over the years. I feel that more people are aware of it.” Manufacturers agree that the potential target market of oil of oregano is diverse; however, this market still has room to grow, with the potential to become a top seller at every store. “Though it has been in Canada since the early ‘90s, your average person five years ago still hadn’t heard about it. The oil of oregano market continues to grow as word spreads to the masses. People today, if they haven’t tried it, they’ve heard about it, someone they know swears by it, or they’ve been told to get it,” says Mann. Proof in the purity There are at least 60 different plants that you may find labelled as “oregano.” As with all natural medicines, the effectiveness of the product depends on its purity. Products also vary in their carvacrol content. Mann says, “Studies have shown that oregano oil is more effective against germs than carvacrol and thymol alone. Unadulterated oil of oregano has a natural balance of compounds that rarely exceeds 85 per cent carvacrol in large batches…higher levels may be achieved only by using artificial processes or by adding synthetic carvacrol.” Products will vary in the type of oregano used; some even use a designation such as P-73, to help consumers recognize that their product contains a specific researched blend.

Carvacrol levels are safe As with many popular herbal medicines, the media has questioned the safety of oil of oregano. Of course, this questioning was unwarranted, and oil of oregano products available in Canada with a Natural Product Number (NPN) are safe and effective.

The media’s attention came from concerns Health Canada raised in September 2011, about the lack of research on an upper limit for carvacrol. Early in 2012, Health Canada changed the upper limit of carvacrol specified for Natural Health product formulations. According to the Canadian Health Food Association (CHFA), the vast majority of products containing oil of oregano on the market contain levels of carvacrol that are well under the new upper limit. In my kitchen, a spoonful of oregano takes my bruschetta recipe from ordinary to extraordinary. Similarly, in your store, just a few bottles of oil of oregano can transform your ordinary sales into extraordinary. Oil of oregano is an important component of any household’s medicine cabinet. Promoting this diverse natural medicine’s capabilities in your store can optimize your customer’s health while maximizing your sales. “When customers are down and take oregano oil, the almost immediate gratification keeps them coming back for more,” says Campdesuner. It takes a bit of skill with merchandising, as well as educating staff and consumers; however, oil of oregano is a recipe for success.

IHRmagazine.com • September 2012

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feature

Keys to aging well

Kathy Smith says managing blood sugar is an important step in achieving vibrant health

By Lynne Shuttleworth

Photography by Babar Khan

However, with obesity becoming the health issue of the decade, how easy can it be to completely change your lifestyle? Obviously, no one wants to be unhealthy, so there must be a reason why it’s so difficult for some people to eat right and get enough exercise.

“I like inspiring and mentoring people,” she says. “It’s so much fun. My job is to spark some interest in taking better care of yourself. I love what I do. It doesn’t feel like work.”

Start slowly Smith advises people to start to make changes slowly. “Pick just one thing per week, or per month—maybe this month you’ll try to eat more vegetables. If you make one change per month, that’s still 12 changes per year.”

t’s one thing to be a fitness guru in your 30s. It’s something else to still be a fitness and health role model at 60. Kathy Smith has been advocating a healthy lifestyle for decades, and she’s not slowing down now one bit. As a spokeswoman for PGX® Daily, she tours the continent encouraging everyone to create a lifestyle based on health and wellness.

Smith has embraced PGX Daily for good reason. “There’s an obesity epidemic in the U.S. and there’s more diabetes,” she says. “I’ve found through the years that there have been different trends. During the low-fat craze, carb and sugar intake went up. People are programmed to go to a sugary meal. Inflammation happens when your blood sugar spikes, and it has a negative impact on your body.” In fact, Smith contends that managing blood sugar is one of the biggest things anyone can do to slow the aging process. “If your energy levels are up, you feel satisfied and you can manage the amount of food you eat,” she says. “PGX is 100 per cent plant fibre. You take two capsules before a meal, with a glass of water. It combines with food and puffs up and absorbs the water, many times its weight—it makes you feel more full and creates viscosity in your food. So it takes longer to go through the digestive tract, and slows down sugar absorption. PGX helps balance glycemic levels. It’s a super-handy aid, helpful when you go to restaurants.” Move your body Combining blood sugar management to keep food intake down, eating “clean” foods that the experts nowadays agree go a long way toward optimum health, and making sure you get plenty of movement—these are the keys to vibrant health.

Smith also says it’s much easier to make changes if you have other people around to support you. “It’s hard to do it independently,” she states. “Once you’re with like-minded people, you can support each other.” With exercise, she says, “It’s about how you get movement throughout the day. Try to find something you like to do—it’s not just about the gym—it could be dancing, yoga, walking… take the kids to the park and throw the ball around. If you’ve been sedentary and eat more fast food, you can still try to get better… It’s a subtle lifestyle shift. The main thing is consistency.” Always energetic Being very trim and toned herself, Smith asserts that fitness doesn’t have to decline as we age. “I see women in their 70s with amazing bodies,” she says. “In Park City (Utah), I see women and men in their 90s skiing. They’re energetic—it’s totally possible. “Realistically, you are going to age. But do it on your own terms. It’s about acceptance. Look at the total picture: health, smile, posture.” Reject the mindset Smith contends that how we age is a matter of conditioning. “We’re told we slow down, and yet it’s a mindset and you don’t have to buy into it. How you choose to age is up to you.”

IHRmagazine.com • September 2012

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feature

Kathy Smith

september 2012 â&#x20AC;˘ IHRmagazine.com

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social media

Be yourself Online or in person, the best way to connect with customers is to simply be genuine By Aileen Bennett

he main problem businesses of all sizes have is that they don’t quite know who they are and with whom they are speaking. They want their target market to be the whole world. This is where you need to step back and make an honest assessment of your business. Start by developing a strategic plan—based on your values, and the personality of your business. If you are slightly eccentric people who wear purple and break into song during the workday, then your business should reflect that. If you are less exuberant and more laid back people who speak quietly, then that’s what you should show to the world. Who are you? Once you know who you are as a business, who your target market is and what your voice sounds like, you will then be ready to start interacting online with your customers. Social media is an important part of this strategy. I know many of you would rather wait for someone to walk into your beautiful store and see your smiling face; however, many of your current

and potential customers aren’t shopping in your store. They’re on Facebook, Twitter and other social media sites. Once you know your voice, it’s much easier to talk to people, even online. It’s about conversations, not one-way messaging. You know you are doing something right if you are engaging people. Not about faking it Many small to medium-sized businesses are scared to encourage this engagement for fear of doing something “wrong.” If you treat people the same way you would in your store, then you will be OK. It’s not about manipulation and faking things to get interest; it’s about being genuine and having real conversations. The one dread that most businesses have is the negative comment, and how to deal with it. My advice is two-fold. Whatever you do, don’t delete it. Other people will have seen it and the message it sends is that you don’t care about your customers, or only want to hear good feedback. Deal with a complaint the same way as you would in the store: listen (or read) and do your best to make it right. This may mean asking them to message you a phone number, or giving them your cell number and asking them to call you directly. Solve their problem personally. The likelihood is that they will post on your page saying “thank you,” and you will have shown all your other followers that you deal with things professionally. Be professional, be engaging and be yourself!

IHRmagazine.com • SEPTEMBER 2012

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It’s a name families trust! Quality and Reputation You Can Count On Sunkist brand products have stood out for years as a source of the goodness of oranges and other citrus fruits. As Canada’s manufacturer of Sunkist Vitamins, WN Pharmaceuticals guarantees you the finest quality supplements to support your health.

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NEW from Sunkist® Vitamins… Non–Acidic Calcium Ascorbate Vitamin C gives you the same stomach-friendly immune support as the leading esterified C formula. This is Vitamin C buffered with calcium so it is gentle on the digestive tract and especially good for those with sensitive stomachs. A 1000 mg capsule of Calcium Ascorbate provides about 9 parts of vitamin C to 1 part of calcium for pH neutral health support. Available in 500 mg and 1000 mg capsules.

Want more information about WN Pharmaceuticals products? 1-800-430-7898 | wnpharmaceuticals.com Follow us on : @webbernaturals | Like us on : www.facebook.com/webbernaturals Sunkist is a registered trademark of / est une marque déposée de © 2012 Sunkist Growers, Inc., Sherman Oaks, California, USA 91423

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special information feature

Aloe Vera healing since the time of the Pharaohs

By Michael Deslandes, Biologist

Aloe vera (Aloe barbadensis Mill., Aloe vulgaris Lam.) is a species of succulent plant that originates in northern Africa. Its use as a medicinal plant dates from the time of the pharaohs, and it is cited in the Ebers Papyrus, an Egyptian medical papyrus 20 metres long, that dates back to1550 BC. Among the oldest and most important medical papyri of ancient Egypt, it was purchased at Luxor, (Thebes) in the winter of 1873â&#x20AC;&#x201C;74 by Georg Ebers. It is currently kept at the library of the University of Leipzig, in Germany. Aloe vera gel is extracted from the leaf, and it is this substance that is most used as a treatment. The aloe vera should not contain any aloe latex, aloin, or aloe-emoin compounds, substances in the aloe plant that are toxic and very powerful laxatives. Aloe gel should not be taken directly from the plant as a home remedy, as the gel can be contaminated with aloin. Only gel or juice preparations specifically for internal use should be used. Aloe vera product by Land Art is safe for oral consumption, as it is specifically formulated to be aloin free. Aloe vera has been evaluated in a number of different clinical tests, and some promising results have been found for its use in controlling cardiovascular risk factors and diabetes, besides being beneficial in areas of dermatology. One explanatory factor for this is the anti-inflammatory properties of the plant. More recently, aloe vera has been evaluated in patients with active ulcerative colitis, and this study found that patients who had taken aloe over 4 weeks had a higher frequency of clinical remission and improvement compared to those taking the placebo. It is possible that these anti-inflammatory effects of AV could have beneficial effects on symptoms of IBS by reducing gut hypersensitivity. Despite some scientific evidence supporting the use of aloe vera for therapeutic use, we can also find contradictory clinical studies fuelling the debate. While the scientific community is debating the therapeutic use of aloe vera, my mother uses it to soothe her irritated oesophagus and swears that it is better than any other medication. Iâ&#x20AC;&#x2122;m in no position to contradict my own mother, and I wish good luck to any PhD who tries to persuade her that it is only a placebo effect!

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For details, write #114 on Free Info Page, page 72. IHRMAY2012_XXXX_AD_Product_DPS.indd 1

12-08-28 3:09 PM

RE AT U FE W NE

ingredient review

Oil of Oregano By Emma Nicholson, BSc

Name of ingredient Oil of oregano (Origanum vulgare)

Format Oil, capsules, soft gels and tinctures

Applications Oil of oregano is taken orally to treat cold and flu viruses and applied topically to treat fungal and other types of skin infections.

Current research Oil of oregano is possibly effective against intestinal parasites. In a study of patients with parasites Blastocystis hominis, Entamoeba hartmanni and Endolimax nana, oil of oregano was found to either completely eliminate or decline cases of parasites in most participants when administered orally.

Regulations Oil of oregano is considered a natural health product (NHP) with a medicinal role. In 2012, Health Canada changed the restrictions for oregano oil, allowing an oral intake of up to 0.27 mcg/kg body weight per day. If daily exposure of carvacrol exceeds 0.23 mcg/kg body weight per day from oil of oregano in the absence of safety evidence, the oil canâ&#x20AC;&#x2122;t be considered a non-medicinal ingredient. Health Canada will license products with carvacrol levels at or below the safety levels, with risk statements on their labels.

Based on studies in the lab, oil of oregano may be a useful topical fungal treatment. In vitro studies have found it prevents the growth of Candida albicans, a yeast-like fungus that causes infections in humans. Further studies have found it to be a potent food spoilage inhibitor of the fungus Aspergillus niger.

Sources/Origin Derived from the leaves of Origanum vulgare native to Asia and Europe.

Oil of oreganoâ&#x20AC;&#x2122;s antimicrobial properties may help with the treatment of urinary tract infections caused by E. coli. A series of in vivo chicken and in vitro experiments found oil of oregano to be active against E. coli, prompting the suggestion that it may have similar effects against E.coli-related infections.

Benefits Carvacrol, a phenolic compound in oregano, has been found to be antimicrobial against various types of bacteria. It is also antifungal, antitoxigenic, insecticidal, antiparasitic and antiviral.

Although there is less supporting evidence, research on diabetic rats suggests the extract could be antihyperglycemic without affecting insulin secretion, and therefore a possible treatment for diabetes in humans.

IHRmagazine.com â&#x20AC;˘ September 2012

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special information feature

Encourages excellent health with healthy cuisine Floating Leaf Collection of wild rice products is now in full distribution across Canada. We are working with canada leading distribution chains to deliver Floating Leaf to the retail and food service sectors. The slim shipper display offers a great alternative to shortage of shelf space or to feature the new brand. Call your distributor today and get ready for the upcoming festive season. Traditionally wild rice is popular in the festive seasons like Easter, Thanksgiving, Christmas, etc., and with the 8 gluten free rice varieties, the selection is generous. Floating Leaf Gluten Free pancake, waffle & muffin mix has been a huge success in our Costco Road shows this summer and has boosted customer awareness and demand for this unique product. Blueberries, bananas and other fruits make a great ingredient for this uniquely light textured blend. Floating Leaf Gluten Free Multi Grain Blend with wild rice, quinoa, whole grain & lentils has stolen the show on the launch of Floating Leaf. Not only a multi grain but a Multi Purpose blend suited for soups, salads, entrees, stuffings and a great topping for yogurt. Each if the 5 grains bring significant nutrition benefits to the blend. The 25 minute cook time make this a favourite for busy health conscious consumer. Floating Leaf Artisan Wild Rice Penne & Linguini. Locally made in small batches , ingredients are simple; wild rice , free run egg and durum semolina folded in traditional nesting style. Wow, who could of imagined this light, favourable and nutritious local culinary delight. Floating Leaf Artisan wild Rice pasta has quickly made it way into Canadian kitchens and 5 star restaurants.

EATWILDRICE.CA Floating Leaf Fine Foods Winnipeg Manitoba 204-989-7696

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12-08-28 3:22 PM

research news

Spirulina

Omega-3 Spirulina could treat chronic hepatitis C

In the current study, 66 patients with chronic hepatitis C virus (HCV) infection were randomized to receive either Spirulina or Silymarin for six months of treatment. The two groups were followed up and blindly compared for early (after three months) and late (after six months) treatment virological response. The effects of both treatments on each of alanine aminotransferase (ALT), Chronic Liver Disease Questionnaire scores (CLDQ), Arizona Sexual Experience Scale scores (ASEX), and the occurrence of any attributable adverse events were also compared. Among the Spirulinatreated patients, 13.3 per cent had a complete end of treatment virological response and 6.7 per cent had a partial end of treatment response defined as significant decrease of virus load of at least 2-logs10. Though the proportion of responders in the Spirulina group was greater than in the Silymarin group, the difference was not statistically significant at the end of six months. After three months of treatment, ALT, CLDQ and ASEX scores were significantly improved in the Spirulina group compared to the Silymarin group. These results suggest a therapeutically feasible potential for Spirulina platensis in the treatment of chronic HCV patients. BMC Gastroenterol. 2012 Apr 12;12(1):32. PMID: 22497849

Omega-3 supplements improve citalopram efficacy in depression The current placebo-controlled study was performed to explore the efficacy of combination therapy with omega-3 fatty acids plus citalopram versus citalopram plus placebo (olive oil). Forty-two subjects participated in this nine-week study of combination therapy (two 1 g capsules containing a blend of 900 mg eicosapentaenoic acid, 200 mg docosahexaenoic acid, and 100 mg of other omega-3 fatty acids twice daily plus citalopram) versus monotherapy (two 1 g capsules of olive oil per day plus citalopram) in the initial treatment of individuals with major depressive disorder (MDD). Results revealed that the combination therapy demonstrated significantly greater improvement in Hamilton Depression Rating scale scores over time, beginning at week four. The authors concluded that combination therapy was more effective than monotherapy in decreasing signs and symptoms of MDD during the eight weeks of active treatment; however, combination therapy did not seem to enhance the speed of the initial antidepressant response. These results suggest that there may be an advantage to combining omega-3 fatty acids with a selective serotonin uptake inhibitor in the initial treatment of individuals with MDD. J Clin Psychopharmacol. 2012 Feb;32(1):61-4. PMID: 22198441

Blood pressure Beetroot juice lowers blood pressure Two separate randomly controlled, single-blind, crossover studies were performed in normotensive volunteers to investigate ambulatory blood pressure (BP) following consumption of either four doses of beetroot juice or three bread products (control bread, red beetroot- and white beetroot-enriched breads). Total urinary nitrate/nitrite (NOx) was measured at baseline, and at two, four, and 24 hour post-ingestion. Over a 24-hour period, beetroot juice consumption significantly, and in a near dosedependent manner, lowered systolic BP and diastolic BP, compared to control, and the beetroot-enriched bread products lowered SBP and DBP, with no statistical differences between the varieties. Total urinary NOx significantly increased following the consumption of 100 g and 500 g beetroot juice, and after red beetroot-enriched bread ingestion. These data demonstrated the BP-lowering cardioprotective effects of a low dose of beetroot, which seem to be unaffected by processing. Br J Nutr. 2012 Mar 14:1-9. PMID: 22414688

IHRmagazine.com â&#x20AC;˘ September 2012

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Which category best describes your business classification? m health and diet foods-retail m pharmacies-retail m naturopathic physician m holistic practitioner m homeopathic practitioner m vitamin store m grocery-retail m chain-retailer m manufacturer/distributor m other

Approximate annual sales volume m under $500,000 m $500,000 - $1 million m $1 million - $5 million m $5 million - $10 million m $10 million - $20 million m over $20 million

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To Advertise in Marketplace John Tivadar - West 604.535.9593 or john@mtbi.ca Don Kashin—East 416.649.5810 or don@mtbi.ca

Account Managers

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Darlene Costello - BC Mainland 604.220.2962 or darlene@mtbi.ca

Interested candid including weekday

The successful candidate will be responsible to oversee the operations of the Natural Value department including:

The successful c operations of the

• Ordering • Merchandising • Labour scheduling

• Ordering • Merchandising • Labour sched

• Ensuring budgets are met • Inventory control and selection • Motivation and development of the department team The ideal candidate will have: • Retail experience and/or education in Alternative Medicine, Herbology, Vitamins & Minerals, as well as an interest and knowledge of Food and Nutrition; • The ability to work in a fast paced environment and the ability to multitask and prioritize; • Excellent communication skills and exemplary customer service skills. If you are interested in this opportunity, please submit a detailed resume and cover letter to:

Thank you for your interest, however only those selected for an interview will be contacted.

CANADIAN REGULATORY SERVICES • Preparation of compliant Canadian label text for food products, supplements, skin care and drugs • Preparation of Drug Identification Number (DIN) and Natural Health Product (NHP) Number submissions • Preparation and management of GMP, SOP and Quality Control programs within the guidelines of the Natural Health Products Directorate • Formulating and contract packaging available for Canada and the U.S.A • Warehousing services and order fulfillment

SERVING THE NATURAL PRODUCTS INDUSTRY SINCE 1981 MMP ENTERPRISES LTD., 130 Industry St., Units 31-34 Toronto, Ontaro, Canada M6M 5G3 Phone (416) 604-7604 Fax (416) 604-7605

(416) Mandi 203-7900 Zolkowski - AB &ext. Prairies 6126 403.702.4324 or mandi@mtbi.ca Owen Simms - BC Mainland 604.263.7140 or owen@mtbi.ca Laura Good - Van Is/BC Interior 250.896.9372 or laura@mtbi.ca Cheryl Anne Wilcox– GTA 905.301.1887 or cherylanne@mtbi.ca Vik Saini - South Western Ontario 519.267.2191or vik@mtbi.ca Helene Huot - Ottawa/W Que/Maritimes 613.224.4983 or h.huot@rogers.com Marjolaine Martel - Quebec 514.929.3952 or marjolaine@mtbi.ca

Nathalie Boily—Quebec 514.386.7139 or nathalie@mtbi.ca MICHAEL THEODOR www.mtbi.ca email: info@mtbi.ca

CHFA HALL OF FAME AWARD WINNER

HIRING DEMO STAFF Puresource Naturals is currently hiring part DEMO STAFF time HIRING demo staff for Ontario, specifically, is SW,Puresource GTA, and Natural NiagaraProducts Region.Distributor A fun and currently hiring part time demo staff for fantastic opportunity to SW, subsidize your Ontario, specifically GTA and the Niagara A fun and fantastic income! MustRegion. have education in nutrition, opportunity to subsidize your income! Must naturopathic, or in similar alternative have education nutrition, naturopathic or similar alternative background. forward background. Please forward Please resumes to: resumes to susan.cina@puresource.ca. emma.mcfarlane@puresource.ca. Only qualified candidates will be contacted. Only qualified candidates will be contacted.

Sales representative Land Art is a leader in the field of liquid dietary supplements. Our unique, multidisciplinary team develops and manufactures its own products. Covering the GTA, the sales representative will have the following responsibilities: • Develop new accounts (mostly key health food stores) and make sale calls with regular customers. • Develop and maintain relationships amongst the naturopath members (CCNM, etc.). • Responsible of all product trainings. • Manage coop activities according to annual budget and Attending any promotional events within your territory and as per Company’s direction • Attend health food and consumer shows.

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Skills and qualifications : • Naturopathic background is an important asset • Min 3 years of selling experience ideally in the natural health product industry, • Proven track records, • Familiar with windows environments (word, excel, powerpoint) • Strong interpersonal and communication (416) 203-7900 ext. 6126 skills • Bilingualism is not mandatory but is an asset

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May 2012 • IHRmagazine.com

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