WAGGA TOURISM PARTNER PROGRAM 2017/18
PROSPECTUS LET’S WORK TOGETHER TO BUILD WAGGA’S
TOURISM AND BOOST VISITATION TO OUR CITY.
VISITWAGGA.COM
ABOUT THIS GUIDE
PROGRAM KEY DATES
This guide is for businesses and other organisations with an interest in tourism and events in Wagga Wagga and surrounding areas. It contains information on the City of Wagga Wagga’s Wagga Tourism Partner Program 2017-18 (‘the Program’), running from 1 July 2017 to 30 June 2018.
• Applications open: Monday 15 May, 2017 • Launch + Networking Evening: Wednesday 31 May, 2017 • Last sign-up date to be included in Visitor Guide: Thursday 15 June, 2017
The Program provides businesses and other organisations with an opportunity to be involved in tourism marketing initiatives as well as industry workshops and events, coordinated by the City of Wagga Wagga’s Visitor Economy and Events team.
Note: The Program is open to applications year-round. Please bear in mind by joining late, your business may not be included in some publications such as the Visitor Guide. Partners joining after Monday 1 January, 2018 will pay 50% of the rate applicable to their business, see page 9 for pricing details.
CONTACT US
Fiona Hamilton Team Leader Visitor Economy P: 02 6926 9627
City of Wagga Wagga PO Box 20, Wagga Wagga NSW 2650 Phone: 1300 292 442
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partners@wagga.nsw.gov.au visitwagga.com/partners
Wagga Wagga Visitor Information Centre 183 Tarcutta Street, Wagga Wagga NSW 2650 Phone: 1300 100 122
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CONTENTS ABOUT THE TEAM
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WHAT WE DO MARKETING
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INDUSTRY DEVELOPMENT + SUPPORT
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BECOMING A WAGGA TOURISM PARTNER: BENEFITS + COSTS
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JOINING THE PROGRAM
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TERMS + CONDITIONS
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APPLICATION FORM
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Disclaimer Published May 2017 by the City of Wagga Wagga, PO Box 20, Wagga Wagga, NSW, 2650. Every effort has been made to ensure information in this guide is current and correct at the time of printing. No responsibility will be taken for any inaccuracies, changes or errors or misconceptions of any kind.
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ABOUT THE TEAM
REASONS TO PARTNER WITH US
The City of Wagga Wagga’s Visitor Economy and Events team is responsible for the promotion of the Wagga Wagga Local Government Area (LGA) as a visitor destination, encouraging increased visitor spend and length of stay.
1. Work together as one destination
We work in partnership with surrounding councils, regional tourism bodies and Destination NSW.
2. Access our Destination Network and Destination NSW through the City of Wagga Wagga
3. Connect with a team of professionals
4. Expand your network + meet like-minded operators
5. Grow your business + develop skills through workshops
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WHAT WE DO MARKETING
What’s On
The City of Wagga Wagga’s Visitor Economy and Events team promote Wagga Wagga and surrounding areas through marketing activities involving both print and digital media.
A quarterly publication, the printed What’s On is produced seasonally and features events in the city and highlights from the surrounding area.
The following pages detail many of these avenues.
The guide is printed and distributed within the city and wider region. A monthly email newsletter keeps events and the What’s On guide front-of-mind for both locals and visitors.
PUBLICATIONS Visitor Guide
Conference + Function Venues Guide
The Wagga Wagga + Surrounds Visitor Guide is an annual publication, released around August each year to coincide with the start of the Program.
A new-look Conference + Function Venues Guide will be released in spring 2017.
A major promotional tool, the guide is distributed to key Visitor Information Centres located throughout NSW, VIC, ACT, SA and QLD. The guide is also available for download on our Visit Wagga website and mailed out to visitor enquiries received at our Visitor Information Centre. The 2017-18 edition will feature recommendations from locals, suggested itineraries within the city and surrounding areas, as well as partner listings.
This will be a brand new map, highlighting things to do and places to eat within the city and region. We anticipate the Attractions Map will become our main tool for visitors already in the city and will be distributed to accommodation properties, restaurants and cafes, visitor attractions and other relevant businesses.
Hard copies are distributed through our Visitor Information Centre. Tourism partners are given priority listings in this publication. Relevant non-partners are included with basic details.
Partners each receive a listing in the guide. All listings will be consistent with the guide’s overall branding and aesthetics. Imagery and text are subject to editing and approval.
Attractions Map
Featuring event venues, team building activities and businesses relevant to the needs of event and conference organisers, the guide is one of our most popular downloads from the Visit Wagga website.
Visitor Information Centre factsheets – Eat + Drink, See + Do, Stay, cycling/ walking maps A range of factsheets are produced for distribution at our Visitor Information Centre. These provide visitors with easy-todigest information to make the most of their visit to the city. Tourism partners are highlighted on these, and have additional information on their business included. Non-partners are included with basic details where possible.
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Visit Wagga website The Visit Wagga website attracts over 300,000 visits each year. In 2016 we moved to a new website and continue to enhance the functionality and user experience of the site as a priority. Online calendar of events The City of Wagga Wagga supports events by producing a calendar of events for the LGA. We maintain the largest events database in the Riverina region.
Australian Tourism Data Warehouse (ATDW) listings
INDUSTRY DEVELOPMENT AND SUPPORT Industry events + workshops A range of industry events are organised by our team including business development focussed workshops and seminars as well as networking events. Partners are invited to these events at no charge or for a reduced fee. Non-partners may attend for a fee.
Support for tourism businesses
ATDW listings feed the Visit Wagga website, as well as Visit NSW and other distributor sites. Listings are available to both partners and non-partners at no cost. The City of Wagga Wagga’s Visitor Economy and Events team manage listings on behalf of many operators.
Social media Our Visit Wagga Wagga social media channels focus on showcasing the city and surrounding areas to both locals and visitors, primarily through sharing user generated content.
Our team can provide support and guidance for your business in dealings with other divisions of Council. In many cases, we can provide a letter of support for your business’ grant applications.
Industry newsletter The Visitor Economy and Events team regularly send out an email newsletter with the latest industry news, events and opportunities for business operators and event organisers in the region.
Industry section on Visit Wagga website
We engage with our followers using our hashtag – #visitwagga – and have over 10,000 followers across our three primary channels: Facebook, Twitter and Instagram. Each month our content reaches over 100,000 social media users.
Our Visit Wagga website has a dedicated Industry section featuring the latest news and events relevant to tourism operators in Wagga Wagga and the surrounding region.
Marketing campaigns Seasonal campaigns to drive visitation are based around key events and experiences.
PR + familiarisation tours
Events support Our team works with event organisers to help make their events in the city a success. We offer advice and assistance, as well as details of funding opportunities through Council.
In partnership with Destination NSW, regional tourism bodies and neighbouring councils, we facilitate a range of familiarisation tours for journalists, bloggers and influencers each year. When selecting businesses and events relevant to the theme and audience of these, preference is given to Wagga Tourism Partners. We also work with these bodies to promote the city and region’s offering to a range of media and industry networks.
Image library The City of Wagga Wagga makes images of Wagga Wagga and surrounds available for use in positive promotions of the city and region including tourism operator websites, media publications and other avenues upon request.
Visitor Information Centre The Visitor Economy and Events team oversees the operation of the Wagga Wagga Visitor Information Centre. Around 40,000 visitors and locals use the centre each year for advice on visiting Wagga, or to purchase local produce and souvenirs. Tourism partners are welcome to provide brochures for display on the Wagga Wagga + Riverina information stand at our Visitor Information Centre. Non-partners are also welcome to supply brochures; these are kept behind the counter and distributed to relevant enquiries.
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BECOMING A WAGGA TOURISM PARTNER: BENEFITS + COSTS Becoming a Wagga Tourism Partner means you’ll be included in more of our publications and with greater visibility than those who choose not to become a Partner. The table below outlines the benefits you’ll receive. If you have any questions, don’t hesitate to contact our team. Don’t want to join the Program? That’s ok too, we still want to support all tourism businesses in our region. You can find how we promote you in the table below so please get in touch with our team to update your business’ details for promotion.
Partner vs. Non-Partner benefits Non-partners included in any of the offerings detailed in the table below must be a business/organisation based in the Wagga Wagga LGA and offer a product or service relevant to visitors. Tourism businesses outside the LGA can choose to join the Program in order to be included. BENEFIT
NON-PARTNERS
Visitor Guide business listing
X
Attractions Map
Basic details, where relevant
X
Visitor Information Centre factsheets – Eat + Drink, See + Do, Stay, cycling/walking maps’
Basic details, where relevant
X
Premium website listing
X
Basic website listing
X
Inclusion in Conference + Function Venues Guide (businesses offering a relevant service for conferences and functions only)
Basic details, where relevant
X
Promoted deals + packages on Visit Wagga website
X
Marketing campaigns
X
Promotion on social media
Where relevant (Partners are given priority)
Famils – journalists, bloggers, influencers
X X
VIC brochure display
Behind counter
X
Supply of maps and brochures – delivered or posted
Can be collected from Visitor Information Centre
X
Invitation to industry events and workshops
Selected events for a fee
X
Council supported events – suggested venues, suppliers
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PARTNERS
X
Access to image library
X
X
Subscription to monthly industry e-newsletter
X
X
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Partner categories + costs The next table outlines the different categories. Please note: All costs are GST exclusive. PARTNER CATEGORY
DESCRIPTION
COST
LOCATION
Standard Tourism Partner
For organisations in direct contact with visitors including, but not limited to, accommodation providers, visitor attractions, tour operators, restaurants, golf clubs, shopping malls, national retailers and chains, wineries, event and entertainment venues.
$825
Within LGA
Boutique Retail, Cafes + Accommodation Partner
For cafes, retailers, and accommodation operators with less than 6 rooms/units. Please note: This category excludes shopping malls and franchises as well as both retail and restaurant chains.
$400
Within LGA
Regional Tourism Partner
Tourism businesses and local councils outside the City of Wagga Wagga local government area (LGA) but within a 120km radius of the LGA boundary.
$825
Within a 120 kilometre radius of the LGA boundary
Tourism Stakeholder
For individuals and organisations who want to stay connected to the local tourism industry, and derive indirect benefit from or supply the general tourism industry. This may include transport operators, publishers and event management/marketing companies.
$310
Within LGA
Additional businesses If you run more than one business and would like a second business listed as a Wagga Tourism Partner, an additional payment of $100 ex GST is applicable for each additional business. Examples of such businesses include an accommodation operator who would like to promote both their accommodation and restaurant offerings.
Payment options
Outstanding payments
Payment for the Program can be made in full or in two equal instalments. Businesses will be issued an invoice and payment can be made online through Council’s website, by direct deposit, BPAY, cheque or in person at Council’s Customer Service.
If your organisation has any outstanding payments from the 2016-17 Program these must be paid in full and upfront payment for the 2017-18 Program must be received before you are included in promotions, including the printed Visitor Guide.
If you choose two instalments, payments will be due by the following dates: • First instalment due: Friday 7 July, 2017 • Second instalment due: Friday 5 January, 2018
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JOINING THE PROGRAM How to join: 1.
Read the Program Terms and Conditions below. These are also available online at visitwagga.com/partners.
2.
Complete and submit an application form, either: • Online at visitwagga.com/partners; or, • Paper form, see page 11.
3.
Once your application is approved, an invoice will be issued according to the payment option you have selected.
You can also take the opportunity to sign up at our Wagga Tourism Partner Program launch. Speak to a Visitor Economy team member for more information. Note: Your form should be submitted by Thursday 15 June, 2017 for your organisation to be included in the printed Visitor Guide.
Terms + Conditions The City of Wagga Wagga’s Wagga Tourism Partner Program (the Program) facilitates engagement and communication with local businesses to drive visitation and investment in the local economy. The Program’s aim is to lead the marketing and development of Wagga Wagga as a unique and progressive region to visit. Participation in the Program is in accordance with the following terms and conditions. 1.
Participation in the Program is not confirmed until the application form has been approved (applicant deemed to meet criteria) and full payment has been received.
2.
The City of Wagga Wagga reserves the right to refuse any defamatory, slanderous, misleading or deceptive information or material.
3.
The participant agrees to indemnify and hold harmless the City of Wagga Wagga from and against all losses, liabilities, proceedings, claims, expenses and other costs arising directly or indirectly as a result of or in connection with the promotion of the product or facilities of the participant.
4.
5.
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To the extent permitted by law, the City of Wagga Wagga will not be liable for any claim, loss, damage or expense suffered or incurred arising directly or indirectly out of these terms, the relationship between us or the display or non-display of your details or otherwise whether or not caused by our negligence (including consequential or indirect loss such as loss of data or loss of profits). It is at the discretion of the City of Wagga Wagga to accept applications to participate in the Program and associated activities.
6.
Responsibility is on the participant to ensure images meet all relevant copyright laws.
7.
Responsibility is on the participant to ensure all information is correct when supplied.
8.
Failure to provide any material by the appropriate production deadlines may result in non-inclusion of product information.
9.
The City of Wagga Wagga does not guarantee the performance, service levels and accessibility of the online platforms (websites, applications, etc.) and hard copy publications used to distribute content.
10.
The positioning of listings on any online platforms (websites, applications, etc.) or hard copy publications is at the discretion of the City of Wagga Wagga.
11.
The City of Wagga Wagga reserves the right to edit copy and images supplied to meet marketing and promotional needs.
12.
Only events deemed to generate tourism (for example, attract day and overnight visitation) will be listed on the calendar of events at the discretion of the City of Wagga Wagga.
13.
The Program benefits may be subject to change without notice.
14.
The 2017-18 Program pricing structure is per annum and may be subject to change in future years.
15.
The participant agrees to the City of Wagga Wagga providing information to third parties including, but not limited to, Destination NSW.
16.
The 2017-18 Program agreement is valid from July 1, 2017 to June 30, 2018.
17.
Applications to participate in the Program received between January 1, 2018 and June 30, 2018 will be charged at 50% of the annual fee.
18.
Program fees are non-refundable.
19.
It is the responsibility of each participant to be fully compliant with relevant government legislation including, but not limited to, the Local Government Act, Environmental Planning & Assessment Act, Public Health Act and related regulations. The participant also agrees to inspections the City of Wagga Wagga may need to carry out in relation to any of the above legislation and regulations. If a participant is deemed non-compliant, they may be excluded from the Program.
20. Participants must supply at least 2 high resolution images, at least 50 words of promotional copy and relevant business contact details for promotion of their business/organisation within 30 days of joining the Program. Failure to supply these may result in the participant being excluded from promotions, including, but not limited to, the Visitor Guide. 21.
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Participants agree to maintain appropriate level of comprehensive public liability insurance, pertaining to their business activity or services offered.
CITY OF WAGGA WAGGA WAGGA TOURISM PARTNER PROGRAM 2017-18
WAGGA TOURISM PARTNER
APPLICATION FORM Business Name:
Partner category I would like to join the Wagga Tourism Partner Program 2017-18 as a: ¨ Standard Tourism Partner: $825.00 ex GST ¨ Boutique Retail, Cafes + Accommodation Partner: $400.00 ex GST ¨ Regional Tourism Partner: $825.00 ex GST ¨ Tourism Stakeholder: $310.00 ex GST ¨ I would like to list an additional business as a Wagga Tourism Partner ($100.00 ex GST per business). Please specify the additional business name/s: Please note: Your selection/s above will be reviewed by the City of Wagga Wagga Visitor Economy and Events team to ensure alignment with the categories and descriptions on page 9 of this prospectus.
Invoicing I would like to be invoiced for: ¨ Full amount ¨ Two equal instalments due Friday 7 July, 2017 and Friday 5 January, 2018.
Billing information Trading Name (if different) ABN Is this business registered for GST? (Please circle) Yes/No Billing Address Town/City
Postcode
Phone Email Submitted by
Signature
Acknowledgements ¨ On behalf of the organisation named above, I request to participate in the Wagga Tourism Partner Program 2017-18. ¨ I understand participation in the Program is subject to the Terms and Conditions on page 10, also available at visitwagga.com/partners. ¨ I understand the information provided will be used to send payment request details if my participation in the Program is approved. As specified in the Terms and Conditions on Page 10: ¨ I agree to provide images and copy for promotional purposes within 30 days. ¨ I understand my business must comply with relevant government legislation and may be excluded for non-compliance with no refund of my Program fees.
Submit your form You may choose to complete this form online at visitwagga.com/partners instead. If you do fill in the paper form, there’s three ways you can submit it: 1.
By email: Scan and email to partners@wagga.nsw.gov.au
2.
By mail: Wagga Tourism Partner Program c/o City of Wagga Wagga PO Box 20 WAGGA WAGGA NSW 2650
3.
In person at: • Council Customer Service, Civic Centre, cnr Baylis and Morrow Streets; • Wagga Wagga Visitor Information Centre, 183 Tarcutta Street; or • Wagga Tourism Partner Program 2017-18 Launch + Networking Evening – Wednesday 31 May, 2017.
What happens next? Your form will be reviewed by the City of Wagga Wagga Visitor Economy and Events team and we’ll then be in touch to check your information for promotion, check all Council approvals are in place and provide your invoice. 11
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