WAGGA TOURISM PARTNER PROGRAM 2018/19
PROSPECTUS
VISITWAGGA.COM
ABOUT THIS GUIDE
PROGRAM KEY DATES
This guide is for businesses and organisations with an interest in tourism and events in Wagga Wagga and surrounding areas. It contains information on the Wagga Tourism Partner Program 2018-19 (‘the Program’), running from 1 July 2018 to 30 June 2019.
• Applications open: Monday 7 May, 2018 • Last sign-up date to be included in Visitor Guide: Wednesday 13 June, 2018
The Program provides businesses and organisations with an opportunity to be involved in tourism marketing initiatives as well as industry workshops and events, coordinated by the City of Wagga Wagga’s Visitor Economy and Events team.
CONTACT US
Note: The Program is open to applications year-round. Please bear in mind by joining late, your business may not be included in some publications such as the Visitor Guide. Partners joining after Monday 1 January, 2019 will pay 50% of the rate applicable to their business, see page 9 for pricing details.
Fiona Hamilton Visitor Economy and Events Coordinator P: 02 6926 9627
City of Wagga Wagga PO Box 20, Wagga Wagga NSW 2650 Phone: 1300 292 442
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partners@wagga.nsw.gov.au visitwagga.com/partners
CONTENTS 2017-2018 ACHEIVEMENTS
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REASONS TO PARTNER WITH US
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MARKETING OPPORTUNITIES
5
TOURISM PARTNER: BENEFITS
8
JOINING THE PROGRAM
10
TERMS + CONDITIONS
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APPLICATION FORM
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LET’S WORK TOGETHER TO BUILD TOURISM AND BOOST VISITATION TO OUR REGION. Disclaimer Published May 2018 by the City of Wagga Wagga, PO Box 20, Wagga Wagga, NSW, 2650. Every effort has been made to ensure information in this guide is current and correct at the time of printing. No responsibility will be taken for any inaccuracies, changes or errors or misconceptions of any kind.
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2017 – 2018 ACHEIVEMENTS $370 MILLION Visitor Economy injected into the Wagga Wagga Economy
Over 17,500 followers across 3 platforms
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OVER 650 EVENTS
Tourism Partners
GROWTH – FACEBOOK 13%, TWITTER 14% + INSTAGRAM 32%
ff 40,000 Discovery Maps distributed
Total nights stayed
Promoted free on visitwagga.com
ff 60,000 What’s On distributed
f f Workshops – Inclusive Tourism, Styling, Smart Phone, Events Development, Marketing Development, Accessibility and Revenue Management
f f Over 217,000 unique visitors to visitwagga.com f f New Conference and Function Guide f f New visitwagga website integrated to Australian Tourism Data Warehouse
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1.5 MILLION
Visitors
SOCIAL MEDIA
ff 20,000 Official Wagga Wagga & Surrounds Visitor Guide distributed
1.4 MILLION
f f Networking Events/Tours/Campaigns– Marrambidya Wetland Tour, Fitz Live, Lost Lanes, and Devour.
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REASONS TO PARTNER WITH US 1. Be a part of visitwagga’s marketing campaigns
2. Build your presence and showcase your business through our digital channels and Visitors Centre
3. Learn and grow through workshops & masterclasses
4. Work together with like minded organisations to grow Wagga Wagga
5. Access up to date information, event partnering, blog and famil opportunities
MARKETING OPPORTUNITIES The City of Wagga Wagga’s Visitor Economy and Events team promote Wagga Wagga and surrounding areas through marketing activities involving both print and digital media. The following pages detail many of these avenues.
DIGITAL Visit Wagga website The Visit Wagga website attracts over 200,000 visits and is where all visitors are directed to when marketing the city. Online calendar of events The City of Wagga Wagga promotes over 650 events and exhibitions each year through our online calendar with all listings coming from ATDW.
Visit NSW (ATDW) listings Visit NSW listings are available to both partners and nonpartners at no cost. The City of Wagga Wagga’s Visitor Economy and Events team manage listings on behalf of many operators through the Australian Tourism Data Warehouse (ATDW) giving partners a presence on one of the most visited sites in Australia and also search engine optimisation of partner websites.
Social media Our Visit Wagga Wagga, Wagga Events and The Wagga Shop social media channels with over 17,500 followers showcase the city and surrounding areas to both locals and visitors. We engage with our followers using our hashtag – #visitwagga - and - #waggevents. Each month our content reaches over 100,000 social media users.
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Blog/Itineraries One of the newest additions to the visitwagga.com website is our Blog featuring all the best experiences and events in Wagga Wagga and the surrounding region. Features include Local Ambassadors, Drives, Itineraries, Events, Family + Kids, Nature + Outdoors, See + Do and Eat + Drink. Partners have the opportunity in 2018/19 to feature in blogs.
Marketing campaigns Seasonal campaigns to drive visitation are based around key events and experiences.
The Visitor Economy and Events team oversee the operation of the Wagga Wagga Visitor Information Centre. Around 40,000 visitors and locals use the centre each year for advice on visiting Wagga, or to purchase local produce and souvenirs. Tourism partners are welcome to provide DL brochures for display on the Wagga Wagga + Riverina information stand at our Visitor Information Centre. Non-partners are also welcome to supply brochures; these are kept behind the counter and distributed to relevant enquiries.
PUBLICATIONS Visitor Guide
The Wagga Shop
The Wagga Wagga + Surrounds Visitor Guide is an annual publication, released around August each year to coincide with the start of the Program. With circulation of 20,000 the guide is distributed to Visitor Information Centres located throughout NSW, VIC, ACT, SA and QLD. The guide is also available for download on our Visit Wagga website. Partners each receive a 1/4 page listing in the guide. All listings will be consistent with the guide’s overall branding and aesthetics. Imagery and text are subject to editing and approval.
The Wagga Shop, as part of the Wagga Wagga Visitor Information Centre, champions the promotion of local produce, partners are invited to discuss the opportunity to promote their local produce in store and in custom made hampers.
INDUSTRY DEVELOPMENT AND SUPPORT Industry events + workshops
Council tourism partners receive a 1 page profile.
A range of industry events are organised by our team including business development focussed workshops and seminars as well as networking events.
Stay and Discover Map
Partners are invited to these events at no charge or for a reduced fee. Non-partners may attend for a fee.
This will be the second edition of this map and this year will include accommodation partners as well as things to see and do within the city and surrounds.
PR + familiarisation tours In partnership with Destination NSW, Riverina Murray Destination Network and neighbouring councils, we facilitate a range of familiarisation tours for journalists, bloggers and influencers each year.
The map is distributed to accommodation properties, restaurants and cafes, visitor attractions and other relevant businesses.
Eat and Drink Map
When selecting businesses and events relevant to the theme and audience of these, preference is given to Wagga Tourism Partners.
This will be a new addition to the program in 2018/19. This map will include Eat and drink partners from the city and surrounds.
We also work with these bodies to promote the city and region’s offering to a range of media and industry networks.
What’s On A quarterly publication, the printed What’s On is produced seasonally and features events in the city and highlights from the surrounding area. The guide is printed and distributed within the city and wider region. A monthly email newsletter keeps events and the What’s On guide front-of-mind for both locals and visitors.
Conference + Function Venues Guide This is a two-year publication which was released in April 2018, this will be offered as part of the 2019/2020 Tourism Partner Program.
Image library The City of Wagga Wagga makes images of Wagga Wagga and surrounds available for use for promotion of the city and region. Access is available on request.
Support for tourism businesses Our team can provide support and guidance for your business in dealings with other divisions of Council. In many cases, we can provide a letter of support for your business grant applications.
Partners receive a 1/2 page listing.
Industry newsletter (member only)
Accommodation sheet
The Visitor Economy and Events team regularly send out an email newsletter with the latest industry news, events and opportunities for business operators and event organisers in the region.
The Accommodation stay sheet lists all accommodation properties in the LGA and those that are partners from surrounding towns. All tourism partners are highlighted on this sheet and have additional information on their business included. Non-partners are included with basic details where possible.
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VISITOR SERVICES Visitor Information Centre
Events/conference support Our team works with event organisers to help make their events in the city a success. We offer advice, assistance and details of funding opportunities through Council.
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TOURISM PARTNER: BENEFITS Becoming a Wagga Tourism Partner means you’ll be included in more of our publications and with greater visibility than those who choose not to become a Partner. The table below outlines the benefits you’ll receive. If you have any questions, don’t hesitate to contact our team. Don’t want to join the Program? That’s ok too, we still want to support all tourism businesses in our region. You can find how we promote you in the table below so please get in touch with our team to update your business’ details for promotion.
Partner vs. Non-Partner benefits Non-partners included in any of the offerings detailed in the table below must be a business/organisation based in the Wagga Wagga LGA and offer a product or service relevant to visitors.
BENEFIT
PARTNERS
Visitor Guide business listing (LGA partners receive a 1 page profile)
X
Stay and Discover Map
X
Eat and Drink Map
X
Premium website listing
X
Basic website listing
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NON-PARTNERS
X
Promoted deals + packages on Visit Wagga website
X
Marketing campaigns/events (where relevant)
X
Promotion on social media
X
Blog/Itineraries
X
Famils – journalists, bloggers, influencers
X
Subscription to monthly industry e-newsletter
X
DL brochure display
X
Behind counter
Accommodation Sheet
X
Basic Details
Supply of maps and brochures – delivered or posted
X
Collect from Visitor Information Centre
Invitation to industry events and workshops
X
For a fee
Council supported events – suggested venues, suppliers
X
Access to image library
X
X
Events held in the Wagga Wagga LGA are listed free of charge on visitwagga.com and selected events only in the What’s On publication.
X
X
Regional Events (each Regional Partner, Council and Regional Partners can list four events per season on visitwagga.com and selected events only in the What’s On publication).
X
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Where relevant (Partners are given priority)
Partner categories + costs The next table outlines the different categories based on different business needs. Tourism businesses outside the Wagga Wagga LGA can choose to join the Program in order to be included within 120km of the Wagga Wagga LGA Borders. Please note: All prices are GST inclusive. PARTNER CATEGORY
SMALL - $220
MEDIUM - $440
LARGE - $660
Accommodation
Up to 4 rooms/properties/ apartments/cabins/sites
5 to 35 rooms/properties/ apartments/cabins/sites
More than 35 rooms/ properties/ apartments/ cabins/sites
Attractions/Activities
Entry fee below $15 per adult
Entry fee $15 to $30 per adult
Entry fee $30+
Clubs and Pubs
Employees 1 to 10
Employees 11 to 50
Employees 50+
Tour Operators
Licensed seating or max group size 1 - 10 people
Licensed seating or max group size 11 to 50 people
Licensed seating or max group size 50+
Restaurants, Cafes, Wineries & Food Outlets
Seating capacity 1 to 50
Seating capacity 51 to 100
Seating capacity 100+
Shops, Retailers, Gyms, Spas, Health Practitioners, Media & other Businesses
Employees 1 to 20
Employees 21 to 40
Employees 40+
Additional Businesses
Partnership for additional businesses is available at a rate of $165 Inc. GST per additional business. The business attracting the highest partnership charge will be considered the primary business. Multiple business owners will be expected to maintain each business as a separate entity.
Not for Profit (In Wagga Wagga LGA).
Must be Volunteer run, not for profit business
FREE
Regional Council Tourism Partner Regional Tourism Partner Council Membership (within 120 kilometre of LGA boundary)
$1,375
Regional Tourism Partner Council Membership - Additional Town/Village (within 120 kilometre of LGA boundary)
$825
Payment options
Outstanding payments
Payment for the Program can be made in full or in two equal instalments. Businesses will be issued an invoice and payment can be made online through Council’s website, by direct deposit, BPAY, cheque or in person at Council’s Customer Service.
If your organisation has any outstanding payments from the 2017-18 Program these must be paid in full and upfront payment for the 2018-19 Program must be received before you are included in promotions, including the printed Visitor Guide.
If you choose two instalments, payments will be due by the following dates: • First instalment due: Monday 16 July, 2018 • Second instalment due: Monday 7 January, 2019
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JOINING THE PROGRAM How to join: 1.
Read the Program Terms and Conditions below. These are also available online at visitwagga.com/partners.
2.
Complete and submit an application form, either: • •
3.
Online at visitwagga.com/partners; or, Paper form, see page 11.
Once your application is approved, an invoice will be issued according to the payment option you have selected.
Note: Your form should be submitted by Wednesday 13 June, 2018 for your organisation to be included in the printed Visitor Guide.
Terms + Conditions The City of Wagga Wagga’s Wagga Tourism Partner Program (the Program) facilitates engagement and communication with local businesses to drive visitation and investment in the local economy. The Program’s aim is to lead the marketing and development of Wagga Wagga as a unique and progressive region to visit. Participation in the Program is in accordance with the following terms and conditions. 1.
Participation in the Program is not confirmed until the application form has been approved (applicant deemed to meet criteria) and full payment has been received.
2.
The City of Wagga Wagga reserves the right to refuse any defamatory, slanderous, misleading or deceptive information or material.
3.
The participant agrees to indemnify and hold harmless the City of Wagga Wagga from and against all losses, liabilities, proceedings, claims, expenses and other costs arising directly or indirectly as a result of or in connection with the promotion of the product or facilities of the participant.
4.
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To the extent permitted by law, the City of Wagga Wagga will not be liable for any claim, loss, damage or expense suffered or incurred arising directly or indirectly out of these terms, the relationship between us or the display or non-display of your details or otherwise whether or not caused by our negligence (including consequential or indirect loss such as loss of data or loss of profits). It is at the discretion of the City of Wagga Wagga to accept applications to participate in the Program and associated activities.
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Responsibility is on the participant to ensure images meet all relevant copyright laws.
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Responsibility is on the participant to ensure all information is correct when supplied.
8.
Failure to provide any material by the appropriate production deadlines may result in non-inclusion of product information.
9.
The City of Wagga Wagga does not guarantee the performance, service levels and accessibility of the online platforms (websites, applications, etc.) and hard copy publications used to distribute content.
10.
The positioning of listings on any online platforms (websites, applications, etc.) or hard copy publications is at the discretion of the City of Wagga Wagga.
11.
The City of Wagga Wagga reserves the right to edit copy and images supplied to meet marketing and promotional needs.
12.
Only events deemed to generate tourism (for example, attract day and overnight visitation) will be listed on the calendar of events at the discretion of the City of Wagga Wagga.
13.
The Program benefits may be subject to change without notice.
14.
The 2018-19 Program pricing structure is per annum and may be subject to change in future years.
15.
The participant agrees to the City of Wagga Wagga providing information to third parties including, but not limited to, Destination NSW.
16.
The 2018-19 Program agreement is valid from July 1, 2018 to June 30, 2019.
17.
Applications to participate in the Program received between January 1, 2019 and June 30, 2019 will be charged at 50% of the annual fee.
18.
Program fees are non-refundable.
19.
It is the responsibility of each participant to be fully compliant with relevant government legislation including, but not limited to, the Local Government Act, Environmental Planning & Assessment Act, Public Health Act and related regulations. The participant also agrees to inspections the City of Wagga Wagga may need to carry out in relation to any of the above legislation and regulations. If a participant is deemed non-compliant, they may be excluded from the Program.
20. Participants must supply at least 2 high resolution images, at least 50 words of promotional copy and relevant business contact details for promotion of their business/organisation within 30 days of joining the Program. Failure to supply these may result in the participant being excluded from promotions, including, but not limited to, the Visitor Guide. 21.
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Participants agree to maintain appropriate level of comprehensive public liability insurance, pertaining to their business activity or services offered.
CITY OF WAGGA WAGGA WAGGA TOURISM PARTNER PROGRAM 2018-19
WAGGA TOURISM PARTNER
APPLICATION FORM Business Name:
Partner category I would like to join the Wagga Tourism Partner Program 2018-19 as a: ¨ Small Tourism Partner: $220 Inc. GST ¨ Medium Tourism Partner: $440 Inc. GST ¨ Large Tourism Partner: $660 Inc. GST ¨ Regional Council Tourism Partner: $1,375 Inc. GST ¨ Additional Town/Village - Regional Council Tourism Partner: $825 Inc. GST ¨ Not for Profit: (Wagga LGA) Free ¨ I would like to list an additional business as a Wagga Tourism Partner ($165.00 inc. GST per business). Please specify the additional business name/s: Please note: Your selection/s above will be reviewed by the City of Wagga Wagga Visitor Economy and Events team to ensure alignment with the categories and descriptions on page 9 of this prospectus.
Invoicing I would like to be invoiced for: ¨ Full amount ¨ Two equal instalments due Monday 16 July 2018 and Monday 7 January 2019.
Billing information Trading Name (if different) ABN Is this business registered for GST? (Please circle) Yes/No Billing Address Town/City
Postcode
Phone Email Submitted by
Acknowledgements ¨ On behalf of the organisation named above, I request to participate in the 2018-19 Wagga Tourism Partner Program. ¨ I understand participation in the Program is subject to the Terms and Conditions on page 10, also available at visitwagga.com/partners. ¨ I understand the information provided will be used to send payment request details if my participation in the Program is approved. As specified in the Terms and Conditions on Page 10: ¨ I agree to provide images and copy for promotional purposes within 30 days. ¨ I understand my business must comply with relevant government legislation and may be excluded for non-compliance with no refund of my Program fees.
Submit your form You may choose to complete this form online (preferred) at visitwagga.com/partners instead. If you do fill in the paper form, there’s three ways you can submit it: 1. In person either at: a. Council Customer Service, Civic Centre, cnr Baylis and Morrow Streets b. Wagga Wagga Visitor Information Centre, 183 Tarcutta Street 2. By mail: Wagga Tourism Partner Program c/o City of Wagga Wagga PO Box 20 WAGGA WAGGA NSW 2650 3. By email: Scan and email to partners@wagga.nsw.gov.au
What happens next? Your form will be reviewed by the City of Wagga Wagga Visitor Economy and Events team and we’ll then be in touch to check your information for promotion, check all Council approvals are in place and provide your invoice. 11
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