Rolling Stone Visual Standards Guide
Table of Contents
Rolling Stone | Visual Standards Guide
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02
Brand Overview
Logo Standards
Our Story
Logo Anatomy
Our History
Clear Space
Mission Statement
Logo Colors Composition Variations Size Chart Incorrect Usage
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04
Color Palette
Future Expansions
Typography Choice
Rolling Stone’s New Vision
Visual System Business System
Our Future
01 02 03
Brand Overview
Rolling Stone | Visual Standards Guide
Brand Overview Our Story Our History Mission Statement
Rolling Stone
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Our Story
"When I started Rolling Stone in November 1967, the magazine's initial chapter was to cover rock and roll music with intelligence and respect. Even then, we knew that the fervor sweeping our generation encompassed more than just music." —Jann Wenner Jann Simon Wenner is an American magazine magnate who is the co-founder and publisher of the popular culture magazine Rolling Stone.
Brand Overview
Rolling Stone | Visual Standards Guide
Rolling Stone is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its coverage of rock music and for political reporting by Hunter S. Thompson. In the 1990s, the magazine broadened and shifted its focus to a younger readership interested in youth-oriented television shows, film actors, and popular music. It has since returned to its traditional mix of content, including music, entertainment, and politics. The first magazine was released in 1967 and featured John Lennon on the cover and was published every two weeks. It is known for provocative photography and its cover photos, featuring musicians, politicians, athletes, and actors. Penske Media Corporation is the current owner of Rolling Stone, purchasing 51 percent of the magazine in 2017 and the remaining 49 percent in 2019.
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Brand History
1990s In the 1990s, the magazine changed its format to appeal to a younger readership interested in youth-oriented television shows, film actors, and popular music.
1985. Rolling Stone was known for its musical coverage and for Thompson’s political reporting. 2000. 1967.
After years of declining readership, the magazine experienced a major resurgence of interest and
Rolling Stone was founded in San Francisco in 1967 by
relevance with the work of two young journalists in
Jann Wenner and Ralph Gleason.
the late 2000s, Michael Hastings and Matt Taibbi.
1977. In 1977, the magazine moved its headquarters from San Francisco to New York City. Editor Jann Wenner said San Francisco had become “a
2005. In 2005, Dana Leslie Fields, former
cultural backwater.”
publisher of Rolling Stone, who had worked at the magazine for 17 years, 1980s It also shifted to more of an entertainment magazine in the 1980s. It still had music as the main topic but began to increase its coverage of celebrities, films, and pop culture.
was an inaugural inductee into the Magazine Hall of Fame.
Brand Overview
Rolling Stone | Visual Standards Guide
2018. It became a monthly magazine from the July 2018 issue. 2021. 2009. In late 2021, Rolling Stone will launch a In 2009, Taibbi unleashed an acclaimed series of
dedicated UK edition in conjunction
scathing reports on the financial meltdown of the
with Attitude magazine publisher
time. He famously described Goldman Sachs as “a
Stream Publishing.
great vampire squid.”
2016. In September 2016, Advertising Age reported that Wenner was in the process of selling a 49% stake of the magazine to a company from Singapore called BandLab Technologies.
2012. In 2012, Taibbi, through his coverage of the Libor scandal, emerged as an expert on that topic, which led to media appearances outside Rolling Stone.
2019. On January 31, 2019, Penske acquired BandLab’s 49% stake in Rolling Stone,
2017. In September 2017, Wenner Media announced that the remaining 51% of Rolling Stone magazine was up for sale.
gaining full ownership of the magazine.
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Our Mission
Our mission is to support people to express their thoughts confidently and freely with authentic feelings.
Brand Overview
Rolling Stone | Visual Standards Guide
01 02 03
Logo Standards
Rolling Stone | Visual Standards Guide
Logo Standards Logo Anatomy Clear Space Logo Colors Composition Variations Size Chart Incorrect Usage
Rolling Stone
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New Logo
The new logo of Rolling Stone combines geometric RS letters to give the audience a strong and positive feeling. Those shapes present a free and real world.
Black and White
Logo Standards
Rolling Stone | Visual Standards Guide
Brand Signature
Symbol
Wordmark
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Logo Anatomy
The anatomy shows how the logo is organized. X defines the clear space around the logo.
Brand Signature
Symbol
Wordmark
Logo Standards
Rolling Stone | Visual Standards Guide
X= The Basic Unit X
8X 60°
1 3X
2 . 25X
9 . 5X 0 . 25X
0 . 5X
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Clear Space
Clear Space is the area surrounding the signature that must be keep free of other elements. It is to ensure that a logo maximizes visibility and impact.
Brand Signature
Symbol
Wordmark
Logo Standards
Rolling Stone | Visual Standards Guide
X
X
X 2.5X
2.5X X
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Logo in Colors
For the new logo, we have two primary colors: green ans black. We want to keep our brand image simple and powerful.
Original Color
Logo Standards
Logo in Colored Background
Rolling Stone | Visual Standards Guide
Logo in Black Background
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Composition Variations
The new Logo has different versions that are used in various situations. It is important to follow our guidelines in the visual standards.
Vertical Signature
Logo Standards
Symbol
Wordmark
Rolling Stone | Visual Standards Guide
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Size Chart
The size chart shows the composition variations that correspond to different logo sizes.
DO NOT USE BLOW 10MM
Logo Standards
Rolling Stone | Visual Standards Guide
Above 50 cm
50 cm
20 cm
10 cm
5 cm
2 cm
Below 1 cm
Symbol Only
Word Mark Only
Vertical Version
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Incorrect Usage
This shows example of the incorrect logo usage. Rolling Stone logo have to follow it’s own rules and guidelines. This will main consistency of logo usage globally.
Do not stretch or skew the signature.
Do not change the space between symbol and wordmark.
Do not change the color of the entire logo.
Logo Standards
Rolling Stone | Visual Standards Guide
Rolling Stone Do not change the typeface of wordmark.
Do not apply any effect to the signature.
Do not rotate the symbol or the wordmark.
Do not outline the logo.
Do not change the position of the wordmark.
Do not use gradient color in the logo.
01 02 03
Visual System
Rolling Stone | Visual Standards Guide
Visual System Color Palette Typography Choice Business System
Rolling Stone
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Color Palette
The new Rolling Stone brand color mainly uses light green, black and white colors. These colors can represent freedom, authenticity and confidence. It can attract people’s view and feel people positivity.
01 02 03
Visual System
Rolling Stone | Visual Standards Guide
Rolling Stone Green Pantone 3278U
C 80, M 20, Y 50, K 0 R 0, G 160, B 140 HEX #009d8a
Rolling Stone White
Rolling Stone Black
Pantone 7541U
Pantone Neutral Black U
R 220, G 260, B 248
R 0, G 0, B 0
C 20, M 0, Y 7, K 0 HEX #e1fbf8
C 90, M 80, Y 90, K 80 HEX #000000
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Typography Choice
Typography is an essential factor in strengthening our new brand identity and creating an apparent visual effect with rolling Stone’s audiences.
Poppins
Visual System
Light
Rolling Stone | Visual Standards Guide
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()|:”,.
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()|:”,.
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()|:”,.
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Our Future
Rolling Stone | Visual Standards Guide
Our Future Future Expansions Rolling Stone’s New Vision
Rolling Stone
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Future Expansions
Freedom
Freedom
Authenticity
Confidence
EN-01 EV-03
EN-02 EX-02
EV-02 SE-01
ED-01 EV-01 PD-02
CO-01 EN-03
ED-02 ED-03
CO-02 EN-05 EX-01
PD-01 EN-04
Authenticity
Confidence
Our Future
Rolling Stone | Visual Standards Guide
PD-01 PD-02
Product Rolling Stone Mobile House Rolling Stone Podcast
EV-01 EV-02 EV-03
Event Rolling Stone Documentary and Independent film Festival Rolling Stone Cultural Exchange Festival Rolling Stone Awards
EX-01 EX-02
Experience Rolling Stone Volunteer Group Program Rolling Stone VR
ED-01 ED-02 ED-03
Educational Opportunity Rolling Stone Writing Studio Rolling Stone Mentorship Program Rolling Stone Online Class
CO-01 CO-02
Co-Branding Opportunity Rolling Stone x TED Rolling Stone x North Face Adventure Program
SE-01
Service Rolling Stone Psychological Counseling Center
EN-01
EN-02
EN-03 EN-04 EN-05
Environment Rolling Stone Art Museum Rolling Stone Library Rolling Stone Non-profit Organizations Rolling Stone Foundation Rolling Stone Cafe and Bar
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Product PD 1
PD 2
Find fun in the world of the Internet and meet
Getting inspired by great stories and positive energy
Description:
Description:
chat rooms or join other’s discussions by searching
categories, like science, literature, and art, for people
Rolling Stone House incredible people.
This App is a platform that allows the users open appealing topics. This App really brings people
together by overcoming the physical limitations. Mission-focus:
Rolling Stone Mobile App reinforces our mission of supporting people to express their thoughts
confidently and freely with authentic feeling by
creating online platform for people to exchange their thoughts and knowledges freely. Similar to:
Reddit, Spotify Greenroom, Zoom Differentiation:
This App is suitable for all different kinds of users and welcomes different points of views. This
platform helps people cultivate meaningful and sincere connections. Links to:
Rolling Stone Documentary and Independent Film Festival
Rolling Stone Podcast around the world.
The Rolling Stone Podcast will have different
to listen to. There will be different hosts and speakers from other industries talking about the success and
failure of their field. This podcast will allow the audience to learn more about a specific area and
understand the ideas and ideas of different people in finding solutions to achieve their goals. Mission-focus:
Rolling Stone Podcast reinforces our mission of supporting people to express their thoughts
confidently and freely with authentic feeling by
launching a podcast so that people can listening to it whenever they are on the road. Similar to:
NPR, Herdacious Differentiation:
The Rolling Stone Podcast is about education, cultural and social issues. But it is still about
the process of cooperation and learning ideas and solutions. Links to:
Rolling Stone X TED
Our Future
Rolling Stone | Visual Standards Guide
Event EV 1
EV 2
To re-understand the origin of human civilization
Learn, and experience the different culture.
Rolling Stone Documentary and Independent Film Festival through documentary and spread unique thinking. Description:
The festival can help people re-understand the
different cultures and human civilizations through
documentaries and independent films. Every year, this festival gathers film lovers from all over the world. Mission-focus:
Rolling Stone Documentary and Independent Film
Festival underscores our commitment to supporting people to express their thoughts confidently and
freely with authentic feeling by supporting talented artists and spread ideas and values from independent documentary to the world. Similar to:
Canadian International Documentary Festival, San Francisco Documentary Film Festival Differentiation:
The festival allows the audience to see the world
through documentary works made by mature and
emerging filmmakers. The festival provides a space to foster dialogue among artists, students, and audi-
ences. The film festival is dedicated to improving the
public’s understanding and appreciation of art forms and their importance while making films more accessible to a broader audience. Links to:
Rolling Stone House
Rolling Stone Volunteer Group Program
Rolling Stone Cultural Exchange Festival Description:
Rolling Stone Cultural Exchange Festival promotes and inherits world cultures, building bridges of
friendship, caring for the earth, respecting life, and loving peace.
Mission-focus:
Rolling Stone Cultural Exchange Festival reinforces our mission of supporting people to express their thoughts confidently and freely with authentic feeling by organizing various activities with
different cultural knowledges and background. Similar to:
CultureFest, Polynesian Annual Cultural Festival Differentiation:
Cultural exchange is a diversified week where everyone is unique and interacts, discusses,
performs, and lectures. The festival and its programs represent the culture and creativity of rolling stone
and contemporary society, aiming to blend culture and humanities together. Links to:
Rolling Stone House
Rolling Stone X North Face Adventure Program Rolling Stone Volunteer Group Program
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Event
Experience
EV 3
EX 1
Make your own choice.
To explore an amazing world and play an active
Rolling Stone Awards Description:
Rolling Stone Volunteer Group Program role and make a real change for the world.
Rolling Stone Awards was created to discover
Description:
awards, including literature and art, and fund the
about the cities, such as foreign teachers who teach
outstanding talents. We set up comprehensive annual winners to complete their projects. Mission-focus:
Rolling Stone Awards underscores our
This community will post different types of volunteers their native languages, camping group leader,
and museum volunteers. People will often find that this program makes their leisure time meaningful.
commitment to supporting people to express their
Mission-focus:
feeling by giving artists support to complete their
underscores our commitment to supporting people
thoughts confidently and freely with authentic
projects and announcing their ideas confidently to the world.
Similar to:
Shark Tank, The Voice Differentiation:
We provide an opportunity for people to discover
their potential and fund them to fulfill their dreams. Links to:
Rolling Stone X TED,
Rolling Stone Documentary and Independent Film Festival
Rolling Stone Volunteer Group program
to express their thoughts confidently and freely with authentic feeling by sharing volunteer
opportunities. This program also cultivate peoples enthusiasm of thinking in different fields. Similar to:
Projects Abroad, Agape Volunteers Differentiation:
The volunteer project is a unique program that allows people to experience different social roles according to their skills. This way allows people to experience the project in an immersive way and will enable
people to see society from another perspective. Links to:
Rolling Stone Art Museum Rolling Stone X TED
Our Future
Rolling Stone | Visual Standards Guide
Education EX 2
ED 1
Rolling Stone VR
Rolling Stone Writing Studio
Building immersive experiences that
Find, explore and share your life with Rolling Stone
Description:
Description:
augmented reality experiences. We provide people
write their own unique stories about freedom,
ignite imagination.
Rolling Stone focuses on creating virtual and
with a unique visual experience based on the world
and allow people to explore infinite possibilities in VR to stimulate their creativity. Mission-focus:
Writing Studio.
The Rolling Stone Writing Studio invites people to experiences, and thoughts. This studio is one of our
educational programs. We wish to encourage more people to express themselves through writing and cultivate young writers.
Rolling Stone VR underscores our commitment to
Mission-focus:
dently and freely with authentic feeling by using
mission of supporting people to express their
support people to express their thoughts confinew VR technology. Similar to:
FaceTime, LINDEN LAB Differentiation:
We provide people with a comfortable virtual envi-
The Rolling Stone Writing Studio reinforces our thoughts confidently and freely with authentic feeling by words, sentence, and stories. Similar to:
The Writers Studio San Francisco, The Writing Studio at Georgia State
ronment and restore the most authentic appearance
Differentiation:
ment in the world anytime, anywhere, and provide a
way to get in touch with their real ideas. Rolling Stone
of nature, allowing people to experience any environuniquely immersive experience. Links to:
Rolling Stone X North Face Adventure Program Rolling Stone Cultural Exchange Festival
Rolling Stone Writing Studio provides our users with a Writing Studio helps people write their ideas, stories, and unforgettable experiences. In this way, people can express their thoughts better and cultivate young writers. Links to:
Rolling Stone X TED
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Education ED 2
ED 3
Rolling Stone Mentorship Program
Rolling Stone Online Class
Enrich people’s lives with technology that drives
Where anyone, anywhere has the power to transform
Description:
Description:
visionary groups prepare for the future, provide
companies to provide flexible, affordable, work-related
effective learning.
The Rolling Stone Mentorship Program aims to help industry-leading guidance, and release their
potential. We provide professional knowledge and
the most flexible guidance platform on the market to help you build a guidance and help you succeed.
their lives through learning.
Rolling Stone works with leading universities and
online learning for individuals and organizations around the world. We offer a range of learning
opportunities-from practical projects and courses to employment certificates and degree courses.
Mission-focus:
Mission-focus:
commitment to support people to express their
supporting people to express their thoughts
Rolling Stone Mentorship Program underscores our thoughts confidently and freely with authentic
feeling by providing mentorship on counseling on different purpose. Similar to:
Torch, Mentor Differentiation:
We provide an engaging and personalized
experience. It must be built from the ground up with
diversity, fairness, and inclusiveness at its core while providing virtual functions as good as face-to-face connections. Finally, it must be precisely measurable, linking guidance to strategic goals and
results. This way allows people to learn and grow from each other, thus having a positive impact. Links to:
Rolling Stone Library
Rolling Stone Online Class reinforces our mission of confidently and freely with authentic feeling by providing online learning platform. Similar to:
edX, Udacity Differentiation:
The Online class project improves students’
employability through the skills taught and helps
students master employability skills through online
guidance projects, programming assignments, and
course assessments. This approach enables teachers
to create projects, reviews, and courses tailored to the needs of learners. Links to:
Rolling Stone Mentorship Program
Our Future
Rolling Stone | Visual Standards Guide
Co-Branding CO 1
CO 2
Rolling Stone X TED
Rolling Stone X North Face Adventure Program
Listen to Rolling Stone stories form people around
Explore, Discover, and Relax and Igniting a Culture
Description:
Description:
for Rolling Stone’s readers, writers, interviewers, and
Face is designed to improve people’s physical and
the world.
Rolling Stone combining TED is a brand new program related individuals and groups to share their thinking and story about freedom, love, and success. Mission-focus:
of Belonging.
The adventure program of Rolling Stone and North mental strength and enjoy the natural scenery
while exploring. Rolling Stone helps people tap their true potential.
Co-Branding Opportunities reinforces our mission
Mission-focus:
confidently and freely with authentic feeling by
underscores our commitment to support people to
of supporting people to express their thoughts
listening to people’s vivid speaking of their stories. Similar to:
TED Talk, Big Think Differentiation:
Rolling Stone X North Face Adventure Program
express their thoughts confidently and freely with authentic feeling by organizing events together. Similar to:
Go Ape, Trip Outside
Rolling Stone X TED welcomes people from all
Differentiation:
understanding and exploration of the world. We
experience. With supportive staff and outdoor
disciplines and cultures to seek a deeper
firmly believe that ideas can change attitudes, lives, and ultimately the power to change the world. Links to:
Rolling Stone Volunteer Group Program
This collaborative project is a transformative life activity teachers, experiencers can dig deeper into their potential to find greater compassion for each
other and push the limits of what they think they can do. Here, people embark on a journey measured by the miles of mountains, rivers, deserts, oceans, and personal growth. Links to:
Rolling Stone Volunteer Group Program, Rolling Stone House
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Service
Environment
SE 1
EN 1
Rolling Stone Psychological Counseling Center
Rolling Stone Art Museum
Work toward a better future.
Experience the true spirit of Rolling Stone and the
Description:
best place to learn about Rolling Stone.
Rolling Stone Psychological Counseling Center aims
Description:
body and mental health. We hope to try our best to
about Rolling Stone through history, art, and culture. In
to provide counseling services to help with people’s increase happiness in our lives. Mission-focus:
Rolling Stone Psychological Counseling Center reinforces our mission of supporting people to
express their thoughts confidently and freely with authentic feeling by offering psychological counseling service. Similar to:
Betterhelp, Life Balance Counseling Differentiation:
We imagine a world where paying attention to our
emotional health is the top priority for everyone, and finding high-quality treatments is tempting and
Rolling Stone Art Museum is the best place to learn this museum, you can experience the true spirit of
Rolling Stone. In addition, it has the most abundant collection of Rolling Stone-related objects to share
with people, including magazines since it launched, letters from the readers, related artworks. Mission-focus:
Rolling Stone Art Museum reinforces our mission of supporting people to express their thoughts
confidently and freely with authentic feeling through a historical and art context. Similar to:
Museum of Modern Art, Whitney Museum of American Art
straightforward. We base on traditional psycho-
Differentiation:
therapy or meditation therapy. In addition, we focus
generosity. Our goal is to be an inclusive place where
logical theories and add our features, such as music on working with LGBTQ individuals, couples and
families, non-traditional relationships, and people
from all cultural, spiritual, and racial backgrounds. Links to:
Rolling Stone Volunteer Group Program
We celebrate creativity, openness, tolerance, and
different cultural and artistic exchanges are welcome. Links to:
Rolling Stone Volunteer Group Program
Our Future
Rolling Stone | Visual Standards Guide
EN 2
EN 2
Rolling Stone Library
Rolling Stone Non-profit Organizations
Explore the knowledge about art, literature from
Build a future in which people live in harmony
Description:
Description:
services, from one-on-one consultations to a
organization dedicated to protecting wilderness and
the wold.
Rolling Stone Library provides you with quality curated booklist of the best selections. In addition,
our experts can assist in a range of aspects such as research support, technology, literature, and art. Mission-focus:
Rolling Stone Library reinforces our mission of supporting people to express their thoughts
confidently and freely with authentic feeling
by providing valuable resources and consulting on researches. Similar to:
Standford knowledge Lab, UC Berkeley Library Differentiation:
The Rolling Stone Library is committed to providing
high-quality services and proper consultation, and the professors in various fields will let people truly understand the core knowledge of each subject. Links to:
Rolling Stone Volunteer Group Program Rolling Stone Art Museum
with nature.
Our organization is an international non-profit reducing human impact on the environment. Mission-focus:
Rolling Stone Non-profit Organizations reinforces our mission of supporting people to express their thoughts confidently and freely with authentic feeling by organizing activities, lectures, and programs about sustainability. Similar to:
WWF, Wildlife Conservation Society Differentiation:
Our organization aims to protect the world’s
biodiversity, ensure that the use of renewable natural resources is sustainable, and promote pollution and wasteful consumption. Links to:
Rolling Stone Volunteer Group Program, Rolling Stone House
Rolling Stone Foundation
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Environment EN 4
EN 5
Rolling Stone Foundation
Rolling Stone Cafe and Bar
Philanthropy is a trusted partner in advancing the
Happiness, surprises and good times, this might be
Description:
Description:
the charity can thrive and cultivates a community of
connect, share stories, and chat with each other. It is
greater good.
Our Foundation fosters an environment where
diverse and skilled professionals and organizations
who lead with integrity, serving as ethical stewards and advocate for progress. Mission-focus:
Rolling Stone Foundation reinforces our mission of supporting people to express their thoughts
confidently and freely with authentic feeling by supporting various non-profit organizations on their development. Similar to:
Candid, AEF Differentiation:
Our Foundation creates a community of charitable leaders who generously share knowledge and
resources, build trust and participate in challenging conversations. We also encourage and support
multi-departmental cooperation and partnerships. Links to:
Rolling Stone Volunteer Group Program Rolling Stone Non-profit Organizations
a better space for conversation.
Rolling Stone Cafe and Bar is a place for people to a cafe shop in the daytime, and as the sun goes
down, it becomes a speak-easy bar. We are aiming
to create a relaxing environment for people to come
any time of the day. Here, every staff member is very talkative and would love to share their thoughts and experience with you while you are at the bar. We
believe you can find interesting people at our place. Mission-focus:
Rolling Stone Cafe and Bar reinforces our mission of supporting people to express their thoughts
confidently and freely with authentic feeling by
running a comforting and entertaining space for people to gather. Similar to:
Workshop Cafe, Americano Differentiation:
Rolling Stone Cafe and Bar is a compound space
that has many possibilities. It creates different vibes day and night and provides other groups of people an environment to chill and talk. Here is the most
relaxing place to gather and exchange thoughts and stories. It also changes themes according to events’ needs, so it often brings people surprises. Links to:
Rolling Stone Art Museum,
Rolling Stone Cultural Exchange Festival,
Our Future
Rolling Stone | Visual Standards Guide
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Our Future
Rolling Stone | Visual Standards Guide
Product PD 2
Rolling Stone Podcast Getting inspired by great stories and postive energy around the world. Description:
The Rolling Stone Podcast will have different
categories, like science, literature, and art, for people to listen to. There will be different hosts and speakers from other industries talking about the success and
failure of their field. This podcast will allow the audience to learn more about a specific area and
understand the ideas and ideas of different people in finding solutions to achieve their goals. Mission-focus:
Rolling Stone Podcast reinforces our mission of supporting people to express their thoughts
confidently and freely with authentic feeling by
launching a podcast so that people can listening to it whenever they are on the road.
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57
Similar to:
NPR, Herdacious Differentiation:
The Rolling Stone Podcast is about education, cultural and social issues. But it is still about
the process of cooperation and learning ideas and solutions. Links to:
Rolling Stone X TED
01 02 03
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59
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Our Future
Rolling Stone | Visual Standards Guide
Event EV 1
Rolling Stone Documentary and Independent Film Festival To re-understand the origin of human civilization
through documentary and spread unique thinking. Description:
The festival can help people re-understand the
different cultures and human civilizations through
documentaries and independent films. Every year, this festival gathers film lovers from all over the world. Mission-focus:
Rolling Stone Documentary and Independent Film
Festival underscores our commitment to supporting people to express their thoughts confidently and
freely with authentic feeling by supporting talented artists and spread ideas and values from independent documentary to the world.
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Similar to:
Canadian International Documentary Festival, San Francisco Documentary Film Festival Differentiation:
The festival allows the audience to see the world
through documentary works made by mature and
emerging filmmakers. The festival provides a space to foster dialogue among artists, students, and audi-
ences. The film festival is dedicated to improving the
public’s understanding and appreciation of art forms and their importance while making films more accessible to a broader audience. Links to:
Rolling Stone House
Rolling Stone Volunteer Group Program
01 02 03
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65
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Our Future
Rolling Stone | Visual Standards Guide
Experience EX 1
Rolling Stone Volunteer Group Program To explore an amazing world and play an active role and make a real change for the world. Description:
This community will post different types of volunteers about the cities, such as foreign teachers who teach their native languages, camping group leader,
and museum volunteers. People will often find that this program makes their leisure time meaningful. Mission-focus:
Rolling Stone Volunteer Group program
underscores our commitment to supporting people to express their thoughts confidently and freely with authentic feeling by sharing volunteer
opportunities. This program also cultivate peoples enthusiasm of thinking in different fields.
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Similar to:
Projects Abroad, Agape Volunteers Differentiation:
The volunteer project is a unique program that allows people to experience different social roles according to their skills. This way allows people to experience the project in an immersive way and will enable
people to see society from another perspective. Links to:
Rolling Stone Art Museum Rolling Stone X TED
01 02 03
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Our Future
Rolling Stone | Visual Standards Guide
Experience EX 2
Rolling Stone VR Building immersive experiences that ignite imagination. Description:
Rolling Stone focuses on creating virtual and
augmented reality experiences. We provide people
with a unique visual experience based on the world
and allow people to explore infinite possibilities in VR to stimulate their creativity. Mission-focus:
Rolling Stone VR underscores our commitment to support people to express their thoughts confi-
dently and freely with authentic feeling by using new VR technology.
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75
Similar to:
FaceTime, LINDEN LAB Differentiation:
We provide people with a comfortable virtual envi-
ronment and restore the most authentic appearance
of nature, allowing people to experience any environment in the world anytime, anywhere, and provide a uniquely immersive experience. Links to:
Rolling Stone X North Face Adventure Program Rolling Stone Cultural Exchange Festival
01 02 03
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77
01 02 03
Our Future
Rolling Stone | Visual Standards Guide
Education ED 1
Rolling Stone Writing Studio Find, explore and share your life with Rolling Stone Writing Studio. Description:
The Rolling Stone Writing Studio invites people to write their own unique stories about freedom,
experiences, and thoughts. This studio is one of our
educational programs. We wish to encourage more people to express themselves through writing and cultivate young writers. Mission-focus:
The Rolling Stone Writing Studio reinforces our mission of supporting people to express their
thoughts confidently and freely with authentic feeling by words, sentence, and stories.
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81
Similar to:
The Writers Studio San Francisco, The Writing Studio at Georgia State Differentiation:
Rolling Stone Writing Studio provides our users with a
way to get in touch with their real ideas. Rolling Stone Writing Studio helps people write their ideas, stories, and unforgettable experiences. In this way, people can express their thoughts better and cultivate young writers. Links to:
Rolling Stone X TED
01 02 03
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83
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Our Future
Rolling Stone | Visual Standards Guide
Education ED 2
Rolling Stone Mentorship Program Enrich people’s lives with technology that drives effective learning. Description:
The Rolling Stone Mentorship Program aims to help visionary groups prepare for the future, provide industry-leading guidance, and release their
potential. We provide professional knowledge and
the most flexible guidance platform on the market to help you build a guidance and help you succeed. Mission-focus:
Rolling Stone Mentorship Program underscores our commitment to support people to express their thoughts confidently and freely with authentic
feeling by providing mentorship on counseling on different purpose.
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87
Similar to:
Torch, Mentor Differentiation:
We provide an engaging and personalized
experience. It must be built from the ground up with
diversity, fairness, and inclusiveness at its core while providing virtual functions as good as face-to-face connections. Finally, it must be precisely measurable, linking guidance to strategic goals and
results. This way allows people to learn and grow from each other, thus having a positive impact. Links to:
Rolling Stone Library
01 02 03
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89
01 02 03
Our Future
Rolling Stone | Visual Standards Guide
Co-Branding CO 1
Rolling Stone X TED Listen to Rolling Stone stories form people around the world.
Description:
Rolling Stone combining TED is a brand new program for Rolling Stone’s readers, writers, interviewers, and
related individuals and groups to share their thinking and story about freedom, love, and success. Mission-focus:
Co-Branding Opportunities reinforces our mission of supporting people to express their thoughts
confidently and freely with authentic feeling by
listening to people’s vivid speaking of their stories.
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Similar to:
TED Talk, Big Think Differentiation:
Rolling Stone X TED welcomes people from all disciplines and cultures to seek a deeper
understanding and exploration of the world. We
firmly believe that ideas can change attitudes, lives, and ultimately the power to change the world. Links to:
Rolling Stone Volunteer Group Program
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Our Future
Rolling Stone | Visual Standards Guide
Co-Branding CO 2
Rolling Stone X North Face Adventure Program Explore, Discover, and Relax and Igniting a Culture of Belonging. Description:
The adventure program of Rolling Stone and North
Face is designed to improve people’s physical and mental strength and enjoy the natural scenery
while exploring. Rolling Stone helps people tap their true potential.
Mission-focus:
Rolling Stone X North Face Adventure Program
underscores our commitment to support people to express their thoughts confidently and freely with authentic feeling by organizing events together.
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Similar to:
Go Ape, Trip Outside Differentiation:
This collaborative project is a transformative life experience. With supportive staff and outdoor
activity teachers, experiencers can dig deeper into their potential to find greater compassion for each
other and push the limits of what they think they can do. Here, people embark on a journey measured by the miles of mountains, rivers, deserts, oceans, and personal growth. Links to:
Rolling Stone Volunteer Group Program, Rolling Stone House
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Our Future
Rolling Stone | Visual Standards Guide
Environment EN 1
Rolling Stone Art Museum Experience the true spirit of Rolling Stone and the best place to learn about Rolling Stone. Description:
Rolling Stone Art Museum is the best place to learn
about Rolling Stone through history, art, and culture. In this museum, you can experience the true spirit of
Rolling Stone. In addition, it has the most abundant collection of Rolling Stone-related objects to share
with people, including magazines since it launched, letters from the readers, related artworks. Mission-focus:
Rolling Stone Art Museum reinforces our mission of supporting people to express their thoughts
confidently and freely with authentic feeling through a historical and art context.
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Similar to:
Museum of Modern Art, Whitney Museum of American Art
Differentiation:
We celebrate creativity, openness, tolerance, and
generosity. Our goal is to be an inclusive place where
different cultural and artistic exchanges are welcome. Links to:
Rolling Stone Volunteer Group Program
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Semester Fall 2021
Typography Poppins
Disclaimer This book is a non-commercial project for educational purposes and is not intended to represent or replace the authentic Rolling Stone brand.
Source time.com unsplash.com wikipedia.com cnn.com history.com newworldencyclopedia.org ebsco.com
Rolling Stone | Visual Standards Guide
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