M.F.A in Graphic Design
Discipline
Rixin (Rex) Cong
Designer
00/09 Intuition Is the Key to Design Selected Works 2019 — 2022
M.F.A in Graphic Design
Discipline
Rixin (Rex) Cong
Designer
00/09 Intuition Is the Key to Design Selected Works 2019 — 2022
0 02
R I X I N ( R E X ) CO N G _ M FA
INTRODUC TION
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording and other electronic or mechanical methods, without the prior written permission from the publisher. Some images and text are used exclusively for inspiration and educational purpose only.
Copyright © 2022 by Rixin (Rex) Cong
Good design comes from an intuitive feeling that is transmitted to the audience in order to help them experience the power of the work. Design is a way of looking at the world, not an abstract concept or even a rational process, but the purest way to understand the world. My designs create a rhythm and power that enhance the world with my unique ideas and creative visual solutions. The key to good design is to sit with the audience, listen to their stories, and intuitively experience their feelings. For me, this empathetic process is a way to unlock more creative possibilities for myself and positively inf luence my audience. Achieving a resonance with the viewer is also an intuitive process that contains powerful energy and potential. The power of design can promote the progress of society and even change the world.
Introduction
INTUITION
SE L E C T E D W O R K S 2 019 _ 2 02 2
0 03
Developing My Design Intuition Use my intuition to perceive
the beauty of life and the purity of design.
084
TA B L E O F CO N T E N T S
068
06/09 Traveling to Freedom
INTUITION
05/09 Connecting to Inspire 152
R I X I N ( R E X ) CO N G _ M FA
126
08/09 Imagining the Future
004
07/09 Achieving the Future 162
SE L E C T E D W O R K S 2 019 _ 2 02 2
005
09/09 Cultivating Mental Peace
040
01/09 Changing Is What Matters
006
04/09 Building a Happy World
052
02/09 Designing an Apocalypse
024
Contents
03/09 Inspiring a Dull Life
006
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 01/0 9 _ A R T S T U D I O P L AT F O R M
SE L E C T E D W O R K S 2 019 _ 2 02 2
0 07
Digital Design Studio
Course
Art Studio Platform
Project
01/09 Changing Is What Matters
Produce a digital platform that can
help people experience artistic value in an engaging way.
Approach As an art lover, I have learned through my research that many of the current online platforms for art studios lack visual expression or offer an interactive experience. I redesigned the online platform for studio and increased the website’s interactivity to allow users to better experience the artistic value of the Studio. During the development phase, I also applied human-centered design principles to the user interfaces. By using minimal style and color enhancements, my design emphasizes the features of studio (3standardstoppage) with distracting the user, satisfying the needs of art enthusiasts and artists and art enthusiasts in various genres.
William Culpepper
Deliverables
Website App Prototypes
InDesign Illustrator XD Photoshop
Tools
Instructor
Create an online design journal, understand user behaviors and design a user-friendly and engaging online experience by creating amazing points of interest, in order to attract potential consumers and enhance information display on the website.
P R OJ E C T_ 01/0 9 _ A R T S T U D I O P L AT F O R M
Objective
INTUITION
Digital Design
R I X I N ( R E X ) CO N G _ M FA
Category
008
SE L E C T E D W O R K S 2 019 _ 2 02 2
009
_01 02
03
04
05
06
07
08
09
010
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 01/0 9 _ A R T S T U D I O P L AT F O R M
Home Page
SE L E C T E D W O R K S 2 019 _ 2 02 2
011
Products Page
Detail View
014
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 01/0 9 _ A R T S T U D I O P L AT F O R M
SE L E C T E D W O R K S 2 019 _ 2 02 2
015
016
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 01/0 9 _ A R T S T U D I O P L AT F O R M
SE L E C T E D W O R K S 2 019 _ 2 02 2
017
018
R I X I N ( R E X ) CO N G _ M FA
02 0
R I X I N ( R E X ) CO N G _ M FA
02 2
R I X I N ( R E X ) CO N G _ M FA
024
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 02 /0 9 _ A P O C A LY P SE E X P E R I M E N TA L T Y P O G R A P H Y
SE L E C T E D W O R K S 2 019 _ 2 02 2
02 5
Type Experiments
Course
Apocalypse Experimental Typography
Project
02/09 Designing an Apocalypse
Create a typographic poster that
reflects the emotions and feelings of a piece of music.
InDesign Illustrator Photoshop Projector
Tools
Poster
Deliverables
Christopher Morlan
Instructor
As a music lover, I chose the song “Apocalypse” from the 2017 debut album of the American ambient pop band Cigarettes After Sex. Feelings of loneliness, nostalgia, and serenity in the music inspired my design, and I experimented with lighting and projections to fully express these ideas through my poster.
Approach
Design a poster that explains the story behind a piece of music through typography, images, and layout. Different elements have been composed on various surfaces with screens and projectors to make the image appear more three-dimensional.
P R OJ E C T_ 02 /0 9 _ A P O C A LY P SE E X P E R I M E N TA L T Y P O G R A P H Y
Objective
INTUITION
Typography, Experimental Poster Design
R I X I N ( R E X ) CO N G _ M FA
Category
026
SE L E C T E D W O R K S 2 019 _ 2 02 2
_02
027
01
03
04
05
06
07
08
09
03 0
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 02 /0 9 _ A P O C A LY P SE E X P E R I M E N TA L T Y P O G R A PH Y
SE L E C T E D W O R K S 2 019 _ 2 02 2
031
032
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 02 /0 9 _ A P O C A LY P SE E X P E R I M E N TA L T Y P O G R A P H Y
SE L E C T E D W O R K S 2 019 _ 2 02 2
033
03 4
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 02 /0 9 _ A P O C A LY P SE E X P E R I M E N TA L T Y P O G R A P H Y
SE L E C T E D W O R K S 2 019 _ 2 02 2
035
03 6
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 02 /0 9 _ A P O C A LY P SE E X P E R I M E N TA L T Y P O G R A PH Y
SE L E C T E D W O R K S 2 019 _ 2 02 2
037
03 8
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 02 /0 9 _ A P O C A LY P SE E X P E R I M E N TA L T Y P O G R A PH Y
SE L E C T E D W O R K S 2 019 _ 2 02 2
039
040
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 03/0 9 _ P E R S O N A L J O U R N A L B O O K
SE L E C T E D W O R K S 2 019 _ 2 02 2
0 41
Type Experiments
Course
Personal Journal Book
Project
03/09 Inspiring a Dull Life
Choose a part of life and rely on
typography and photography to convey the story.
InDesign Illustrator Photoshop Camera
Tools
Journal Book
Deliverables
Christopher Morlan
Instructor Listening to records and gazing at the sky filled my leisure time. My sense of peace was heightened during these moments, and I experienced the feeling of happiness that followed. Even though it was a short time, I felt as if I was at peace, experiencing a sense of tranquility. I record this part of my life. Because I listen to vinyl records daily, I chose the shape of vinyl records as a graphic element to express my life. Then, I used design skills to describe life events and emotions.
Approach
Customize a record book based on my own personal experience and photography.
P R OJ E C T_ 03/0 9 _ P E R S O N A L J O U R N A L B O O K
Objective
INTUITION
Typography, Experimental Book Design
R I X I N ( R E X ) CO N G _ M FA
Category
0 42
SE L E C T E D W O R K S 2 019 _ 2 02 2
0 43
01
02
_03 04
05
06
07
08
09
044
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 03/0 9 _ P E R S O N A L J O U R N A L B O O K
SE L E C T E D W O R K S 2 019 _ 2 02 2
0 45
046
R I X I N ( R E X ) CO N G _ M FA
INTUITION
048
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 03/0 9 _ P E R S O N A L J O U R N A L B O O K
SE L E C T E D W O R K S 2 019 _ 2 02 2
0 49
050
R I X I N ( R E X ) CO N G _ M FA
0 52
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 4 /0 9 _ L E G O A N N UA L R E P O R T
SE L E C T E D W O R K S 2 019 _ 2 02 2
0 53
Type Systems
Course
LEGO Annual Report
Project
04/09 Building a Happy World
Redesign LEGO’s annual report to reflect its core values.
InDesign Photoshop
Tools
Annual Report Book
Deliverables
David Hake
Instructor This project aimed to redesign the LEGO Group’s annual report for 2018. LEGO is a long-established toy brand, so I chose “friendly and pleasant” as the project’s concept. Besides featuring LEGO’s classic identity, I highlighted its outstanding performance using clear and direct visual images.
Approach
Completely redesign an annual report for a selected brand, and develop a report with the visual language of the company/organization.
P R OJ E C T_ 0 4 /0 9 _ L E G O A N N UA L R E P O R T
Objective
INTUITION
Branding Report Design
R I X I N ( R E X ) CO N G _ M FA
Category
054
SE L E C T E D W O R K S 2 019 _ 2 02 2
0 55
01
02
03
_04 05
06
07
08
09
056
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 4 /0 9 _ L E G O A N N UA L R E P O R T
SE L E C T E D W O R K S 2 019 _ 2 02 2
0 57
060
R I X I N ( R E X ) CO N G _ M FA
INTUITION
0 62
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 4 /0 9 _ L E G O A N N UA L R E P O R T
SE L E C T E D W O R K S 2 019 _ 2 02 2
0 63
064
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 4 /0 9 _ L E G O A N N UA L R E P O R T
SE L E C T E D W O R K S 2 019 _ 2 02 2
0 65
066
R I X I N ( R E X ) CO N G _ M FA
INTUITION
068
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 5/0 9 _ A I G A CO N FE R E N C E
SE L E C T E D W O R K S 2 019 _ 2 02 2
069
Type Systems
Course
AIGA Conference
Project
05/09 Connecting to Inspire
Generate a visual system and confer-
ence materials for a design conference to enhance the user experience.
R I X I N ( R E X ) CO N G _ M FA
InDesign Photoshop Illustrator
Tools
Poster Program Website App Name Badge
Deliverables
David Hake
Instructor
Conference Design
Category
070
P R OJ E C T_ 0 5/0 9 _ A I G A CO N FE R E N C E
Based on my initial research, I learned that AIGA aims to change lives through design and connects global designers to create designs that change the world. Therefore, I referenced the concepts of sharing and connecting in my design philosophy. I represented each element abstractly to convey concept of the conference.
Approach
Create materials for an existing or hypothetical conference and design a visual system that demonstrates a conceptual and typographic approach.
Objective
INTUITION
SE L E C T E D W O R K S 2 019 _ 2 02 2
071
01
02
03
04
_05 06
07
08
09
07 2
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 5/0 9 _ A I G A CO N FE R E N C E
SE L E C T E D W O R K S 2 019 _ 2 02 2
07 3
074
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 5/0 9 _ A I G A CO N FE R E N C E
SE L E C T E D W O R K S 2 019 _ 2 02 2
075
076
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 5/0 9 _ A I G A CO N FE R E N C E
SE L E C T E D W O R K S 2 019 _ 2 02 2
07 7
078
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 5/0 9 _ A I G A CO N FE R E N C E
SE L E C T E D W O R K S 2 019 _ 2 02 2
079
080
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 5/0 9 _ A I G A CO N FE R E N C E
SE L E C T E D W O R K S 2 019 _ 2 02 2
0 81
0 82
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 5/0 9 _ A I G A CO N FE R E N C E
SE L E C T E D W O R K S 2 019 _ 2 02 2
083
084
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L
SE L E C T E D W O R K S 2 019 _ 2 02 2
085
Integrated Communications
Course
Ridley Scott Film Festival
Project
06/09 Traveling to Freedom
Select a film director and design a
hypothetical film festival by concep-
tualizing a visual system and creating accompanying materials.
Approach I explored the following themes in Ridley Scott’s films: reality and loneliness in reality. Futurism and cyberpunk style inspired the visual language I used to express the film festival’s theme. Likewise, color provides an unmotivated feeling and encompasses themes of inner darkness, like nostalgia, melancholy, and fancy.
Instructor
Erin Kristine Canoy
InDesign Illustrator Photoshop
Tools
Film Festival Design System
Deliverables
Create a complex set of promotional materials for a hypothetical film festival featuring a chosen director. This project aims to integrate various messages into a visual language that communicates a common thread and references aesthetics from the director’s films.
P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L
Objective
INTUITION
Branding Editorial Design Packaging UIUX Design Advertising
R I X I N ( R E X ) CO N G _ M FA
Category
086
SE L E C T E D W O R K S 2 019 _ 2 02 2
0 87
01
02
03
04
05
_06 07
08
09
090
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L
SE L E C T E D W O R K S 2 019 _ 2 02 2
0 91
0 92
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L
SE L E C T E D W O R K S 2 019 _ 2 02 2
0 93
094
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L
SE L E C T E D W O R K S 2 019 _ 2 02 2
095
096
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L
SE L E C T E D W O R K S 2 019 _ 2 02 2
0 97
098
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L
SE L E C T E D W O R K S 2 019 _ 2 02 2
099
10 4
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L
SE L E C T E D W O R K S 2 019 _ 2 02 2
10 5
10 6
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L
SE L E C T E D W O R K S 2 019 _ 2 02 2
107
10 8
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L
SE L E C T E D W O R K S 2 019 _ 2 02 2
10 9
110
R I X I N ( R E X ) CO N G _ M FA
INTUITION
118
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L
SE L E C T E D W O R K S 2 019 _ 2 02 2
119
12 0
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L
SE L E C T E D W O R K S 2 019 _ 2 02 2
121
12 2
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L
SE L E C T E D W O R K S 2 019 _ 2 02 2
12 3
126
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 07/0 9 _ R O L L I N G S TO N E R E B R A N D I N G
SE L E C T E D W O R K S 2 019 _ 2 02 2
127
The Nature of Identity
Course
Rolling Stone Rebranding
Project
07/09 Achieving the Future
Develop brand guidelines for reviving Rolling Stone with a
new identity system that carries forward the brand’s soul.
InDesign Illustrator Photoshop Wix
Tools
Brand guidelines Website
Deliverables
Hunter Wimmer
Instructor
This project’s deliverables were mainly print publications: Visual Strategy Guide, Visual Development Guide, and Visual Standards Guide. Each guide documents how I chose to rebrand Rolling Stone magazine in successive phases. For example, in the Standards Guide, I defined the brand extensions for the new Rolling Stone and its future business direction.
Approach
Rethink a “dying” brand with a new identity, but do not change the original “mission” or the soul of the brand.
P R OJ E C T_ 07/0 9 _ R O L L I N G S TO N E R E B R A N D I N G
Objective
INTUITION
Branding UIUX Design
R I X I N ( R E X ) CO N G _ M FA
Category
128
SE L E C T E D W O R K S 2 019 _ 2 02 2
12 9
01
02
03
04
05
06
_07
08
09
13 0
R I X I N ( R E X ) CO N G _ M FA
Brand Signature
Symbol
Wordmark
132
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 07/0 9 _ R O L L I N G S TO N E R E B R A N D I N G
SE L E C T E D W O R K S 2 019 _ 2 02 2
133
13 4
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 07/0 9 _ R O L L I N G S TO N E R E B R A N D I N G
SE L E C T E D W O R K S 2 019 _ 2 02 2
135
13 6
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 07/0 9 _ R O L L I N G S TO N E R E B R A N D I N G
SE L E C T E D W O R K S 2 019 _ 2 02 2
137
13 8
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 07/0 9 _ R O L L I N G S TO N E R E B R A N D I N G
SE L E C T E D W O R K S 2 019 _ 2 02 2
139
14 0
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 07/0 9 _ R O L L I N G S TO N E R E B R A N D I N G
SE L E C T E D W O R K S 2 019 _ 2 02 2
141
142
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 07/0 9 _ R O L L I N G S TO N E R E B R A N D I N G
SE L E C T E D W O R K S 2 019 _ 2 02 2
143
14 4
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 07/0 9 _ R O L L I N G S TO N E R E B R A N D I N G
SE L E C T E D W O R K S 2 019 _ 2 02 2
145
14 6
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 07/0 9 _ R O L L I N G S TO N E R E B R A N D I N G
SE L E C T E D W O R K S 2 019 _ 2 02 2
147
15 0
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 07/0 9 _ R O L L I N G S TO N E R E B R A N D I N G
SE L E C T E D W O R K S 2 019 _ 2 02 2
151
152
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 8 /0 9 _T H E FU T U R E O F G E N E R A L M OTO R S
SE L E C T E D W O R K S 2 019 _ 2 02 2
153
Corporate Sponsored Project (GM)
Course
The Future of General Motors
Project
08/09 Imagining the Future
Design GM’s vision for 2039 by taking
advantage of new transportation
mobility technologies that respond to
future customers’ lifestyles and needs.
InDesign Illustrator Photoshop
Tools
Website
Deliverables
Claudia Dallendoerfer Antonio Borja Tom Matano Akino Tsuchiya Tom Collom
Instructor
For this collaborative project, I used my graphic design skills, including type design, logo design, and element design, to serve the team’s needs and fulfill the goals of the sponsored project. My team worked collaboratively to design the branding part, logo part, and a website that presents all team’s work and our perspective on future.
Approach
Collaborate with faculty and students from the industrial design, interior architecture design, UX/UI design, and other departments to explore master’s-level concepts and the challenges of emerging areas within UI/UX and new media in the automotive industry, focusing on creative problem solving, automotive interior design, and user interfaces.
P R OJ E C T_ 0 8 /0 9 _T H E FU T U R E O F G E N E R A L M OTO R S
Objective
INTUITION
Branding UIUX Design
R I X I N ( R E X ) CO N G _ M FA
Category
15 4
SE L E C T E D W O R K S 2 019 _ 2 02 2
155
01
02
03
04
05
06
07
_08
09
15 6
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 8 /0 9 _T H E FU T U R E O F G E N E R A L M OTO R S
SE L E C T E D W O R K S 2 019 _ 2 02 2
157
15 8
R I X I N ( R E X ) CO N G _ M FA
INTUITION
159
16 0
SE L E C T E D W O R K S 2 019 _ 2 02 2
161
162
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
163
well-rounded, actionable, and visual
My thesis project aims to develop a
MFA Thesis Development
Course
MFA Thesis: Lagom
Project
09/09 Cultivating Mental Peace, MFA Thesis
solution to address a real social issue.
InDesign Illustrator Photoshop XD Squarespace
Tools
Identity Website App Event Publication Poster
Deliverables
Phil Hamlett William Culpepper Jeremy Stout
Instructor
Cultivating mindfulness is indispensable to people’s lives. My project is designed to help individuals improve their quality of life by enabling lifelong habits that promote relaxation, good health, and tranquility. In addition, this project aims to provide users with practical strategies for relieving stress and overcoming negative emotions by using visual solutions.
Approach
Help people reduce stress and overcome negative emotions through mindfulness training, such as meditation and therapy, which helps people achieve serenity and develop mindfulness awareness.
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
Objective
INTUITION
Poster Design Branding Editorial Design UIUX Design
R I X I N ( R E X ) CO N G _ M FA
Category
16 4
SE L E C T E D W O R K S 2 019 _ 2 02 2
165
01
02
03
04
05
06
07
08
_09
16 8
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
16 9
170
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
171
176
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
17 7
178
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
179
18 0
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
181
SE L E C T E D W O R K S 2 019 _ 2 02 2
18 3
SE L E C T E D W O R K S 2 019 _ 2 02 2
18 5
18 6
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
187
18 8
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
18 9
19 0
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
191
192
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
193
19 4
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
19 5
19 6
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
197
19 8
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
19 9
200
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
2 01
208
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
209
210
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
211
214
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
215
216
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
217
218
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
219
222
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
223
2 24
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
225
2 26
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
2 27
2 28
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
229
SE L E C T E D W O R K S 2 019 _ 2 02 2
2 31
2 32
R I X I N ( R E X ) CO N G _ M FA
INTUITION
P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M
SE L E C T E D W O R K S 2 019 _ 2 02 2
2 33
238
R I X I N ( R E X ) CO N G _ M FA
My sincere thanks go out to all of the instructors who have taught me at the Academy of Art University. To Phil Hamlett, Mary Scott, William Culpepper, Hunter Wimmer, Jeremy Stout, John Nettleton, Sandra Isla, David Hake, Christopher Morlan, and my other inspiring instructors—thank you so much for expanding my horizons, refreshing my understanding, and inspiring me to appreciate the art and power of design. You have opened my world and given me the opportunity to meet unprecedented challenges and reach for my infinite potential. As a human being, I am privileged to have learned from each of you during this phase of my life. These lessons are my most precious treasure.
To My Instructors
My heartfelt thanks go to my friends and classmates at the Academy and back home who have supported me all these years and remained a part of my life. I deeply appreciate you for inspiring my work, providing me with companionship, and guiding me. The opportunity to be inspired by each of you has been an honor.
Thank you to my mom, dad, grandparents, aunts, uncles, and sisters for being such an amazing family and supporting me as I pursue my dream. I am deeply honored and grateful for your love and dedication. I have benefited immensely from your encouragement and respect, which have given me great courage and strength on my journey. If it were not for you, I would not be where I am today. Your love for me is greater than any other, and you have always been my pillar of support.
SE L E C T E D W O R K S 2 019 _ 2 02 2
To My Friends
AC K N O W L E D G M E N T S
To My Family
INTUITION
2 39
Thank You to All who Helped Me
MA Portfolio Seminar
Course
Intuition Is the Key to Design
Portfolio
MFA Graphic Design and Digital Media
Major
Academy of Art University, School of Graphic Design
Didot Bodoni Myriad
Typeface
Mohawk Superfine Eggshell 100# Text Uncoated Eggshell Image Wrap
Text & Cover Stock
Blurb.com
Printing & Binding
Rixin (Rex) Cong unsplash.com pexels.com shutterstock.com rawpixel.com
Rixin (Rex) Cong rexcong0127design@gmail.com rexcong.design
School
Photography
Contact
Colophon
rexcong.design