Intuition Is the Key to Design | Graphic Design Portfolio

M.F.A in Graphic Design

Discipline

Rixin (Rex) Cong

Designer

00/09 Intuition Is the Key to Design Selected Works 2019 — 2022

M.F.A in Graphic Design

Discipline

Rixin (Rex) Cong

Designer

00/09 Intuition Is the Key to Design Selected Works 2019 — 2022

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R I X I N ( R E X ) CO N G _ M FA

INTRODUC TION

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording and other electronic or mechanical methods, without the prior written permission from the publisher. Some images and text are used exclusively for inspiration and educational purpose only.

Copyright © 2022 by Rixin (Rex) Cong

Good design comes from an intuitive feeling that is transmitted to the audience in order to help them experience the power of the work. Design is a way of looking at the world, not an abstract concept or even a rational process, but the purest way to understand the world. My designs create a rhythm and power that enhance the world with my unique ideas and creative visual solutions. The key to good design is to sit with the audience, listen to their stories, and intuitively experience their feelings. For me, this empathetic process is a way to unlock more creative possibilities for myself and positively inf luence my audience. Achieving a resonance with the viewer is also an intuitive process that contains powerful energy and potential. The power of design can promote the progress of society and even change the world.

Introduction

INTUITION

SE L E C T E D W O R K S 2 019 _ 2 02 2

0 03

Developing My Design Intuition Use my intuition to perceive

the beauty of life and the purity of design.

084

TA B L E O F CO N T E N T S

068

06/09 Traveling to Freedom

INTUITION

05/09 Connecting to Inspire 152

R I X I N ( R E X ) CO N G _ M FA

126

08/09 Imagining the Future

004

07/09 Achieving the Future 162

SE L E C T E D W O R K S 2 019 _ 2 02 2

005

09/09 Cultivating Mental Peace

040

01/09 Changing Is What Matters

006

04/09 Building a Happy World

052

02/09 Designing an Apocalypse

024

Contents

03/09 Inspiring a Dull Life

006

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 01/0 9 _ A R T S T U D I O P L AT F O R M

SE L E C T E D W O R K S 2 019 _ 2 02 2

0 07

Digital Design Studio

Course

Art Studio Platform

Project

01/09 Changing Is What Matters

Produce a digital platform that can

help people experience artistic value in an engaging way.

Approach As an art lover, I have learned through my research that many of the current online platforms for art studios lack visual expression or offer an interactive experience. I redesigned the online platform for studio and increased the website’s interactivity to allow users to better experience the artistic value of the Studio. During the development phase, I also applied human-centered design principles to the user interfaces. By using minimal style and color enhancements, my design emphasizes the features of studio (3standardstoppage) with distracting the user, satisfying the needs of art enthusiasts and artists and art enthusiasts in various genres.

William Culpepper

Deliverables

Website App Prototypes

InDesign Illustrator XD Photoshop

Tools

Instructor

Create an online design journal, understand user behaviors and design a user-friendly and engaging online experience by creating amazing points of interest, in order to attract potential consumers and enhance information display on the website.

P R OJ E C T_ 01/0 9 _ A R T S T U D I O P L AT F O R M

Objective

INTUITION

Digital Design

R I X I N ( R E X ) CO N G _ M FA

Category

008

SE L E C T E D W O R K S 2 019 _ 2 02 2

009

_01 02

03

04

05

06

07

08

09

010

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 01/0 9 _ A R T S T U D I O P L AT F O R M

Home Page

SE L E C T E D W O R K S 2 019 _ 2 02 2

011

Products Page

Detail View

014

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 01/0 9 _ A R T S T U D I O P L AT F O R M

SE L E C T E D W O R K S 2 019 _ 2 02 2

015

016

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 01/0 9 _ A R T S T U D I O P L AT F O R M

SE L E C T E D W O R K S 2 019 _ 2 02 2

017

018

R I X I N ( R E X ) CO N G _ M FA

02 0

R I X I N ( R E X ) CO N G _ M FA

02 2

R I X I N ( R E X ) CO N G _ M FA

024

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 02 /0 9 _ A P O C A LY P SE E X P E R I M E N TA L T Y P O G R A P H Y

SE L E C T E D W O R K S 2 019 _ 2 02 2

02 5

Type Experiments

Course

Apocalypse Experimental Typography

Project

02/09 Designing an Apocalypse

Create a typographic poster that

reflects the emotions and feelings of a piece of music.

InDesign Illustrator Photoshop Projector

Tools

Poster

Deliverables

Christopher Morlan

Instructor

As a music lover, I chose the song “Apocalypse” from the 2017 debut album of the American ambient pop band Cigarettes After Sex. Feelings of loneliness, nostalgia, and serenity in the music inspired my design, and I experimented with lighting and projections to fully express these ideas through my poster.

Approach

Design a poster that explains the story behind a piece of music through typography, images, and layout.

Different elements have been composed on various surfaces with screens and projectors to make the image appear more three-dimensional.

P R OJ E C T_ 02 /0 9 _ A P O C A LY P SE E X P E R I M E N TA L T Y P O G R A P H Y

Objective

INTUITION

Typography, Experimental Poster Design

R I X I N ( R E X ) CO N G _ M FA

Category

026

SE L E C T E D W O R K S 2 019 _ 2 02 2

_02

027

01

03

04

05

06

07

08

09

03 0

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 02 /0 9 _ A P O C A LY P SE E X P E R I M E N TA L T Y P O G R A PH Y

SE L E C T E D W O R K S 2 019 _ 2 02 2

031

032

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 02 /0 9 _ A P O C A LY P SE E X P E R I M E N TA L T Y P O G R A P H Y

SE L E C T E D W O R K S 2 019 _ 2 02 2

033

03 4

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 02 /0 9 _ A P O C A LY P SE E X P E R I M E N TA L T Y P O G R A P H Y

SE L E C T E D W O R K S 2 019 _ 2 02 2

035

03 6

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 02 /0 9 _ A P O C A LY P SE E X P E R I M E N TA L T Y P O G R A PH Y

SE L E C T E D W O R K S 2 019 _ 2 02 2

037

03 8

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 02 /0 9 _ A P O C A LY P SE E X P E R I M E N TA L T Y P O G R A PH Y

SE L E C T E D W O R K S 2 019 _ 2 02 2

039

040

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 03/0 9 _ P E R S O N A L J O U R N A L B O O K

SE L E C T E D W O R K S 2 019 _ 2 02 2

0 41

Type Experiments

Course

Personal Journal Book

Project

03/09 Inspiring a Dull Life

Choose a part of life and rely on

typography and photography to convey the story.

InDesign Illustrator Photoshop Camera

Tools

Journal Book

Deliverables

Christopher Morlan

Instructor Listening to records and gazing at the sky filled my leisure time. My sense of peace was heightened during these moments, and I experienced the feeling of happiness that followed. Even though it was a short time, I felt as if I was at peace, experiencing a sense of tranquility. I record this part of my life. Because I listen to vinyl records daily, I chose the shape of vinyl records as a graphic element to express my life. Then, I used design skills to describe life events and emotions.

Approach

Customize a record book based on my own personal experience and photography.

P R OJ E C T_ 03/0 9 _ P E R S O N A L J O U R N A L B O O K

Objective

INTUITION

Typography, Experimental Book Design

R I X I N ( R E X ) CO N G _ M FA

Category

0 42

SE L E C T E D W O R K S 2 019 _ 2 02 2

0 43

01

02

_03 04

05

06

07

08

09

044

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 03/0 9 _ P E R S O N A L J O U R N A L B O O K

SE L E C T E D W O R K S 2 019 _ 2 02 2

0 45

046

R I X I N ( R E X ) CO N G _ M FA

INTUITION

048

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 03/0 9 _ P E R S O N A L J O U R N A L B O O K

SE L E C T E D W O R K S 2 019 _ 2 02 2

0 49

050

R I X I N ( R E X ) CO N G _ M FA

0 52

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 4 /0 9 _ L E G O A N N UA L R E P O R T

SE L E C T E D W O R K S 2 019 _ 2 02 2

0 53

Type Systems

Course

LEGO Annual Report

Project

04/09 Building a Happy World

Redesign LEGO’s annual report to reflect its core values.

InDesign Photoshop

Tools

Annual Report Book

Deliverables

David Hake

Instructor This project aimed to redesign the LEGO Group’s annual report for 2018. LEGO is a long-established toy brand, so I chose “friendly and pleasant” as the project’s concept. Besides featuring LEGO’s classic identity, I highlighted its outstanding performance using clear and direct visual images.

Approach

Completely redesign an annual report for a selected brand, and develop a report with the visual language of the company/organization.

P R OJ E C T_ 0 4 /0 9 _ L E G O A N N UA L R E P O R T

Objective

INTUITION

Branding Report Design

R I X I N ( R E X ) CO N G _ M FA

Category

054

SE L E C T E D W O R K S 2 019 _ 2 02 2

0 55

01

02

03

_04 05

06

07

08

09

056

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 4 /0 9 _ L E G O A N N UA L R E P O R T

SE L E C T E D W O R K S 2 019 _ 2 02 2

0 57

060

R I X I N ( R E X ) CO N G _ M FA

INTUITION

0 62

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 4 /0 9 _ L E G O A N N UA L R E P O R T

SE L E C T E D W O R K S 2 019 _ 2 02 2

0 63

064

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 4 /0 9 _ L E G O A N N UA L R E P O R T

SE L E C T E D W O R K S 2 019 _ 2 02 2

0 65

066

R I X I N ( R E X ) CO N G _ M FA

INTUITION

068

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 5/0 9 _ A I G A CO N FE R E N C E

SE L E C T E D W O R K S 2 019 _ 2 02 2

069

Type Systems

Course

AIGA Conference

Project

05/09 Connecting to Inspire

Generate a visual system and confer-

ence materials for a design conference to enhance the user experience.

R I X I N ( R E X ) CO N G _ M FA

InDesign Photoshop Illustrator

Tools

Poster Program Website App Name Badge

Deliverables

David Hake

Instructor

Conference Design

Category

070

P R OJ E C T_ 0 5/0 9 _ A I G A CO N FE R E N C E

Based on my initial research, I learned that AIGA aims to change lives through design and connects global designers to create designs that change the world. Therefore, I referenced the concepts of sharing and connecting in my design philosophy. I represented each element abstractly to convey concept of the conference.

Approach

Create materials for an existing or hypothetical conference and design a visual system that demonstrates a conceptual and typographic approach.

Objective

INTUITION

SE L E C T E D W O R K S 2 019 _ 2 02 2

071

01

02

03

04

_05 06

07

08

09

07 2

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 5/0 9 _ A I G A CO N FE R E N C E

SE L E C T E D W O R K S 2 019 _ 2 02 2

07 3

074

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 5/0 9 _ A I G A CO N FE R E N C E

SE L E C T E D W O R K S 2 019 _ 2 02 2

075

076

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 5/0 9 _ A I G A CO N FE R E N C E

SE L E C T E D W O R K S 2 019 _ 2 02 2

07 7

078

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 5/0 9 _ A I G A CO N FE R E N C E

SE L E C T E D W O R K S 2 019 _ 2 02 2

079

080

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 5/0 9 _ A I G A CO N FE R E N C E

SE L E C T E D W O R K S 2 019 _ 2 02 2

0 81

0 82

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 5/0 9 _ A I G A CO N FE R E N C E

SE L E C T E D W O R K S 2 019 _ 2 02 2

083

084

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L

SE L E C T E D W O R K S 2 019 _ 2 02 2

085

Integrated Communications

Course

Ridley Scott Film Festival

Project

06/09 Traveling to Freedom

Select a film director and design a

hypothetical film festival by concep-

tualizing a visual system and creating accompanying materials.

Approach I explored the following themes in Ridley Scott’s films: reality and loneliness in reality. Futurism and cyberpunk style inspired the visual language I used to express the film festival’s theme. Likewise, color provides an unmotivated feeling and encompasses themes of inner darkness, like nostalgia, melancholy, and fancy.

Instructor

Erin Kristine Canoy

InDesign Illustrator Photoshop

Tools

Film Festival Design System

Deliverables

Create a complex set of promotional materials for a hypothetical film festival featuring a chosen director.

This project aims to integrate various messages into a visual language that communicates a common thread and references aesthetics from the director’s films.

P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L

Objective

INTUITION

Branding Editorial Design Packaging UIUX Design Advertising

R I X I N ( R E X ) CO N G _ M FA

Category

086

SE L E C T E D W O R K S 2 019 _ 2 02 2

0 87

01

02

03

04

05

_06 07

08

09

090

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L

SE L E C T E D W O R K S 2 019 _ 2 02 2

0 91

0 92

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L

SE L E C T E D W O R K S 2 019 _ 2 02 2

0 93

094

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L

SE L E C T E D W O R K S 2 019 _ 2 02 2

095

096

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L

SE L E C T E D W O R K S 2 019 _ 2 02 2

0 97

098

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L

SE L E C T E D W O R K S 2 019 _ 2 02 2

099

10 4

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L

SE L E C T E D W O R K S 2 019 _ 2 02 2

10 5

10 6

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L

SE L E C T E D W O R K S 2 019 _ 2 02 2

107

10 8

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L

SE L E C T E D W O R K S 2 019 _ 2 02 2

10 9

110

R I X I N ( R E X ) CO N G _ M FA

INTUITION

118

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L

SE L E C T E D W O R K S 2 019 _ 2 02 2

119

12 0

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L

SE L E C T E D W O R K S 2 019 _ 2 02 2

121

12 2

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 6 /0 9 _ R I D LY S COT T FI L M FE S T I VA L

SE L E C T E D W O R K S 2 019 _ 2 02 2

12 3

126

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 07/0 9 _ R O L L I N G S TO N E R E B R A N D I N G

SE L E C T E D W O R K S 2 019 _ 2 02 2

127

The Nature of Identity

Course

Rolling Stone Rebranding

Project

07/09 Achieving the Future

Develop brand guidelines for reviving Rolling Stone with a

new identity system that carries forward the brand’s soul.

InDesign Illustrator Photoshop Wix

Tools

Brand guidelines Website

Deliverables

Hunter Wimmer

Instructor

This project’s deliverables were mainly print publications: Visual Strategy Guide, Visual Development Guide, and Visual Standards Guide. Each guide documents how I chose to rebrand Rolling Stone magazine in successive phases. For example, in the Standards Guide, I defined the brand extensions for the new Rolling Stone and its future business direction.

Approach

Rethink a “dying” brand with a new identity, but do not change the original “mission” or the soul of the brand.

P R OJ E C T_ 07/0 9 _ R O L L I N G S TO N E R E B R A N D I N G

Objective

INTUITION

Branding UIUX Design

R I X I N ( R E X ) CO N G _ M FA

Category

128

SE L E C T E D W O R K S 2 019 _ 2 02 2

12 9

01

02

03

04

05

06

_07

08

09

13 0

R I X I N ( R E X ) CO N G _ M FA

Brand Signature

Symbol

Wordmark

132

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 07/0 9 _ R O L L I N G S TO N E R E B R A N D I N G

SE L E C T E D W O R K S 2 019 _ 2 02 2

133

13 4

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 07/0 9 _ R O L L I N G S TO N E R E B R A N D I N G

SE L E C T E D W O R K S 2 019 _ 2 02 2

135

13 6

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 07/0 9 _ R O L L I N G S TO N E R E B R A N D I N G

SE L E C T E D W O R K S 2 019 _ 2 02 2

137

13 8

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 07/0 9 _ R O L L I N G S TO N E R E B R A N D I N G

SE L E C T E D W O R K S 2 019 _ 2 02 2

139

14 0

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 07/0 9 _ R O L L I N G S TO N E R E B R A N D I N G

SE L E C T E D W O R K S 2 019 _ 2 02 2

141

142

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 07/0 9 _ R O L L I N G S TO N E R E B R A N D I N G

SE L E C T E D W O R K S 2 019 _ 2 02 2

143

14 4

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 07/0 9 _ R O L L I N G S TO N E R E B R A N D I N G

SE L E C T E D W O R K S 2 019 _ 2 02 2

145

14 6

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 07/0 9 _ R O L L I N G S TO N E R E B R A N D I N G

SE L E C T E D W O R K S 2 019 _ 2 02 2

147

15 0

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 07/0 9 _ R O L L I N G S TO N E R E B R A N D I N G

SE L E C T E D W O R K S 2 019 _ 2 02 2

151

152

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 8 /0 9 _T H E FU T U R E O F G E N E R A L M OTO R S

SE L E C T E D W O R K S 2 019 _ 2 02 2

153

Corporate Sponsored Project (GM)

Course

The Future of General Motors

Project

08/09 Imagining the Future

Design GM’s vision for 2039 by taking

advantage of new transportation

mobility technologies that respond to

future customers’ lifestyles and needs.

InDesign Illustrator Photoshop

Tools

Website

Deliverables

Claudia Dallendoerfer Antonio Borja Tom Matano Akino Tsuchiya Tom Collom

Instructor

For this collaborative project, I used my graphic design skills, including type design, logo design, and element design, to serve the team’s needs and fulfill the goals of the sponsored project. My team worked collaboratively to design the branding part, logo part, and a website that presents all team’s work and our perspective on future.

Approach

Collaborate with faculty and students from the industrial design, interior architecture design, UX/UI design, and other departments to explore master’s-level concepts and the challenges of emerging areas within UI/UX and new media in the automotive industry, focusing on creative problem solving, automotive interior design, and user interfaces.

P R OJ E C T_ 0 8 /0 9 _T H E FU T U R E O F G E N E R A L M OTO R S

Objective

INTUITION

Branding UIUX Design

R I X I N ( R E X ) CO N G _ M FA

Category

15 4

SE L E C T E D W O R K S 2 019 _ 2 02 2

155

01

02

03

04

05

06

07

_08

09

15 6

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 8 /0 9 _T H E FU T U R E O F G E N E R A L M OTO R S

SE L E C T E D W O R K S 2 019 _ 2 02 2

157

15 8

R I X I N ( R E X ) CO N G _ M FA

INTUITION

159

16 0

SE L E C T E D W O R K S 2 019 _ 2 02 2

161

162

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

163

well-rounded, actionable, and visual

My thesis project aims to develop a

MFA Thesis Development

Course

MFA Thesis: Lagom

Project

09/09 Cultivating Mental Peace, MFA Thesis

solution to address a real social issue.

InDesign Illustrator Photoshop XD Squarespace

Tools

Identity Website App Event Publication Poster

Deliverables

Phil Hamlett William Culpepper Jeremy Stout

Instructor

Cultivating mindfulness is indispensable to people’s lives. My project is designed to help individuals improve their quality of life by enabling lifelong habits that promote relaxation, good health, and tranquility.

In addition, this project aims to provide users with practical strategies for relieving stress and overcoming negative emotions by using visual solutions.

Approach

Help people reduce stress and overcome negative emotions through mindfulness training, such as meditation and therapy, which helps people achieve serenity and develop mindfulness awareness.

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

Objective

INTUITION

Poster Design Branding Editorial Design UIUX Design

R I X I N ( R E X ) CO N G _ M FA

Category

16 4

SE L E C T E D W O R K S 2 019 _ 2 02 2

165

01

02

03

04

05

06

07

08

_09

16 8

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

16 9

170

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

171

176

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

17 7

178

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

179

18 0

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

181

SE L E C T E D W O R K S 2 019 _ 2 02 2

18 3

SE L E C T E D W O R K S 2 019 _ 2 02 2

18 5

18 6

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

187

18 8

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

18 9

19 0

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

191

192

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

193

19 4

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

19 5

19 6

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

197

19 8

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

19 9

200

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

2 01

208

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

209

210

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

211

214

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

215

216

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

217

218

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

219

222

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

223

2 24

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

225

2 26

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

2 27

2 28

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

229

SE L E C T E D W O R K S 2 019 _ 2 02 2

2 31

2 32

R I X I N ( R E X ) CO N G _ M FA

INTUITION

P R OJ E C T_ 0 9/0 9 _ M FA T H E S IS: L AG O M

SE L E C T E D W O R K S 2 019 _ 2 02 2

2 33

238

R I X I N ( R E X ) CO N G _ M FA

My sincere thanks go out to all of the instructors who have taught me at the Academy of Art University. To Phil Hamlett, Mary Scott, William Culpepper, Hunter Wimmer, Jeremy Stout, John Nettleton, Sandra Isla, David Hake, Christopher Morlan, and my other inspiring instructors—thank you so much for expanding my horizons, refreshing my understanding, and inspiring me to appreciate the art and power of design. You have opened my world and given me the opportunity to meet unprecedented challenges and reach for my infinite potential. As a human being, I am privileged to have learned from each of you during this phase of my life. These lessons are my most precious treasure.

To My Instructors

My heartfelt thanks go to my friends and classmates at the Academy and back home who have supported me all these years and remained a part of my life. I deeply appreciate you for inspiring my work, providing me with companionship, and guiding me. The opportunity to be inspired by each of you has been an honor.

Thank you to my mom, dad, grandparents, aunts, uncles, and sisters for being such an amazing family and supporting me as I pursue my dream. I am deeply honored and grateful for your love and dedication.

I have benefited immensely from your encouragement and respect, which have given me great courage and strength on my journey. If it were not for you, I would not be where I am today. Your love for me is greater than any other, and you have always been my pillar of support.

SE L E C T E D W O R K S 2 019 _ 2 02 2

To My Friends

AC K N O W L E D G M E N T S

To My Family

INTUITION

2 39

Thank You to All who Helped Me

MA Portfolio Seminar

Course

Intuition Is the Key to Design

Portfolio

MFA Graphic Design and Digital Media

Major

Academy of Art University, School of Graphic Design

Didot Bodoni Myriad

Typeface

Mohawk Superfine Eggshell 100# Text Uncoated Eggshell Image Wrap

Text & Cover Stock

Blurb.com

Printing & Binding

Rixin (Rex) Cong unsplash.com pexels.com shutterstock.com rawpixel.com

Rixin (Rex) Cong rexcong0127design@gmail.com rexcong.design

School

Photography

Contact

Colophon

rexcong.design