RJO Inside Track March 2017

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THE

INSIDETRACK



THE

INSIDETRACK

Diamond Engagment Trends RJO Vendor Hot Sellers

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VENDOR SPONSORED PAGES: The Edge Retail Academy The Edge Thinkspace Star Gems Diamond Expressions Kelly Waters I.B. Goodman MSG Payment Systems Quality Gold Allison Kaufman Berco Columbia Gem House AV Diamonds Citizen Pure Grown Diamonds Mercury Ring Victor Corp Jewelry Ads That Work Paramount Luxury Giftware by Jere

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RJO Inside Track Market Trends

Diamonds Engagement Rings average sale amount in February show trending up by 3.94% with the Average Sale being $1,980, up over the previous year of $1,905. Great News!

Diamond Engagement Rings discount percentage in February is trending down by 1% with the Average Store discounting 29%. This was down from the previous year of 30%.

877-569-8657

inquiries@edgeretailacademy.com

edgeretailacademy.com


Top 3 Hot Selling Items from Various RJO Vendors Various Diamond Categories Gems One Simply Diamond IDD

Diamond Earrings #SE3025FW 14KW .25ctw Dia. Studs 4 prong #EA25CFRDWGIN 14KW .25ctw Dia. Studs #EM025N9W 14KW .25ctw Dia. Studs 3 prong martini

Allison Kaufman Gems One Ostbye

Diamond Fashion Rings #L7540 14KY Fashion Ring 24BR=.09CTW #TWO3015 14KWR Two-Gether Ring 10BR=.22ctw #OF15A8150 14KWR Two Stone 2BR=.32ctw+18BR=.18ctw

Paramount Gems Ashi Diamonds Gems One

Diamond Pendant #8N81033IG26 14KW Pendant 3br=.10ctw #91755FVPDWG 14KW Dia. Love Bright Pend. .35ctw #TWO102525 14KW Two-Gether Dia. Cross Pend. .26ctw

RJO Vendors - Top Sellers Bridal – Elma Gil #DR612 18KW Eng. Ring w/36BR Wedding Rings – Allison Kaufman #W1917 14KTT Round Diamond Braid/Twist Band Fashion Rings – Stuller #122060 14KW Halo Ring BR=.10ctw Diamond Earrings –Cherie Dori #FWE0790DW 14KW Small Diamond Earrings Diamond Pendant – Interings #ADP1502 14KW Diamond Pendant 2BR=.20ctw Diamond Bracelet – Gemco Int’l #ROL1206 SS Rhythm of Love Dia. Bracelet BR=.25ctw Colored Fashion Ring –Paramount Gems #61P42706MS Plat. Oval 1.60tw Ruby BR=.80ctw Ring Colored Fashion Pendant –Color Merchant #P1414W 14K 4 Birthstone Pendant Pearl Necklace –Juergen & Assoc. #7MM.PRL 14KY 16” Necklace w/1-7mm Pearl Ladies Watches – Citizen #FE114086X Ladies Eco Drive J710, 3 Hand w/Date Gents Watches – Tavannes Watch #TAQQ09103ST Gents SS Ocean Edge Divers Quartz

877-569-8657

inquiries@edgeretailacademy.com

edgeretailacademy.com


A Complimentary Business Opportunity Analysis a $625 value! We will analyze your inventory reports, combined with your financials. This will identify areas of opportunity in your business as well as any areas at risk. This analysis provides you with beneficial information to build your business.

If you are interested, please contact Becka Johnson Kibby at 714-925-2456 or Becka@EdgeRetailAcademy.com


The Edge / Edge Retail Academy Conference September 18-19*, 2017

*Optional Business Development Workshop September 20

Location:

The Edge Headquarters 3 Corporate Drive, Shelton CT

Cost:

Free for all Edge Users and Business Academy Members *Cost of Business Development Workshop:

Free for Gold and Platinum Business Academy members $195 for Silver Business Academy members $295 for non-Business Academy members

Monday – DAY 1 The Science behind the Inventory Management Solution How and Why to Implement the Edge Inventory Tools & Reports Utilizing Edge Pulse to Grow your Business Effectively Getting Rid of Aged Inventory Increase your Margins for Maximum Profits 5:15pm: Cocktail Reception and Dinner at Il Paleo Tuesday – DAY 2 How and Why to Implement the Edge Customer Tools & Reports Successfully Using The Edge’s SMS, Rewards, Wish Lists, Birthday, Anniversary and Thank You’s Recruiting, Hiring and Managing for Success Successful Rebranding your Business Clienteling to Generate Sales Wednesday – DAY 3 (optional) - Business Development Workshop* The real value of this workshop lies in the sharing of ideas and strategies with each other. Aggregated Data: We will aggregate data for the group and go over reports and other strategies to improve your business. We will discuss sales, profit and inventory reports by category, as well as vendor and price points so you can compare your strengths and opportunities for growth with the other participants. We will compare sales, margin, stockturn, fast sellers, average retail sale, etc… Edge Pulse: Hands-on help to include the information you should be looking at and a discussion on “how much should I pay my sales associates and how much should I expect them to sell?” Open-To-Buy: Learn how to calculate your own Optimum Inventory Level and how to use an Open to Buy to achieve it. This session tackles one of the most commonly asked questions, "How much inventory should a store like mine have?”

To Sign Up, Contact: Becka Johnson Kibby at: 877-569-8657, ext. 1 or Becka@EdgeRetailAcademy.com


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Your Location

Your Store Name

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Your Store Name

JEWELRY FEATURES ( SPECIAL Diamond search, ring designer and more

PACKAGE

READY MADE

Choose from one of our Ready Made theme websites. Add your content and be online in no time.

SILVER

Select one of our professionally pre-designed websites and customize colors, fonts, logo and content to suit your brand.

GOLD

Work with our creatives to customize one of our pre-designed websites a bit beyond the basics. Custom design on a budget.

PLATINUM

Custom design your new Thinkspace powered website from the ground up. Ask us about custom feature ideas and advanced functionality.

MONTHLY SERVICE Website Hosting, Maintenance, Phone/Email Support and Software Licensing on the Thinkspace Cloud, Regular Tech Upgrades, Virtually Unlimited Bandwidth, Daily Backups, Unlimited Pages, Products and Users.

STANDARD

RJO SPECIAL

$2,500

$2,000

$4,000

$3,000

$7,000

$6,000

$12,000+

$10,000+

Starting at $250/Month Based on number of vendor feeds.



STYLES MADE IN

USA

Info@diaexpressions.com 800.755.5768 www.diaexpressions.com


The seasons of life give us joys,

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collection of fine Platinum

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12 Gauge

20 Gauge

84718XXX COST $80 MSRP $200

proudly states: An American spirit that “I am who I am.” erican tradition Inspired by the great Am dom. Authentic of individuality and free thentic in the in ever y design detail; au Sterling Silver, an ic er m A m iu em pr of use whide; authentic Bronze and top grain co are. in proclaiming who you black or brown se oo ch eyl st ur yo t’s Wha braided pendant leather bracelet straps or hing totally cords. If you want somet about using your exceptional, contact IBG own spent cartridges.

84719XXX COST $75 MSRP $185

84718CUF COST $95 / MSRP $235

84719CUF COST $90 / MSRP $225

84718BRW(shown) & 84718BLK COST $80 / MSRP $195

84719BLK (shown) & 84719BRW COST $70 / MSRP $175

84718PND COST $60 MSRP $150

84719PND COST $55 MSRP $135

Available in 3 sizes

Brown or Black Braided Cord Included

Available in 3 sizes

Brown or Black Braided Cord Included

84719MON COST $60 MSRP $150

Manufactured by IBGoodman Company | 120 East Third Street | Newport, KY 41071 (800) 543-1945 customerservice@ibgoodman.com © 2017 IBGoodman Company. All rights reserved.

ibgoodman.com


INCREASE PROFITS How much of an impact did merchant services fees have on your February bottom line? Request a FREE competitive analysis of your current provider for a line-by-line illustration of how you can save with MSG Payment Systems.

OUR SOLUTION S POINT-OF-SALE Terminals and PIN pads that accept EMV chip cards, mag-stripe cards, mobile wallets (such as Apple Pay), credit and debit.

A B OUT U S We have over thirty years experience in the payment systems industry and 24 years working with jewelers. Experience world-class support that you can depend on. We go that extra mile to help you get the most out of our products, and it begins with a 24/7 live customer service team member. We have the expertise, products, and reliable service that make it easy and affordable for your business to accept customer payments.

REQUEST A FREE ANALYSIS P 888 697-8831 E HELLO@MSGPAY.COM F 515 334-7461

SOFTWARE Securely interface with your software for high-efficiency, turnkey operations.

MOBILE & TABLET Accept payments anywhere, anytime, manage customer orders, inventory, employee time, gift cards and customer loyalty.

ECOMMERCE Complete shopping cart solutions as well as simple drag & drop payment pages.


16" and 18" and 20",

OH MY!! Visit QGold.com to explore our new Series Builder for all your chain needs!

PHONE: 513-942-7659 TOLL FREE: 800-354-9833 www.QGold.com No Minimum Order | Overnight Delivery | Most Items in Stock | Helpful, Courteous Service

K Fairfield, Ohio USA • Toronto, Ontario Canada • Arezzo, Italy • Mumbai, India

For the latest selection shop online at QGold.com or contact:

JEFF WYNKOOP at JeffW@QGold.com


7FOEPS PG UIF :FBS

+ . - # . - ! + 4 $ 2 )BTLFMM "WF 7BO /VZT $BMJGPSOJB ] ɓ ɔ ɍ ] "MMJTPO,BVGNBO DPN


Aspire Fine Jewelry Brochure

We’ve really changed it up this year. Berco’s 2017 Style Guide overflows with fresh styles and hot trends, laid out in a magazine type format. Each layout has a different theme and look, and includes fashion and style tips from one of Chicago’s foremost fashion bloggers.

B126 MSRP $89 Bypass Feather ring in sterling silver and cz.

B112 MSRP $129 Friendship bracelet in sterling silver, 18k rose gold overlay and Swarovski pearls.

So much more than a brochure, the 2017 Style Guide is designed to last from Mother’s Day through fall.

B138 .85 ctw MSRP $2,299 “Royale” ring, intricately designed wide band in white gold and diamonds.

B130 MSRP $119 Graceful Feather pendant in sterling silver and cz.

From fine silver starting at $49 suggested retail price, to classic wardrobe basics in gold, to Wedding Day and Beyond, we are very proud and confident that Berco’s 2017 Style Guide will prove to be a key tool in your spring and summer marketing program. Don’t forget, Berco also provides marketing and support materials:

YOUR HOMETOWN JEWELER

Imagine

Having Your Store Name/Logo Here

• • • •

E-mail blasts Images for your website Social Media Posts Showcase tent cards

For More Information Please Call 800-621-0668

Berco Jewelry Company S E RV I N G G E N E R AT I O N S O F J E W E L E R S S I N C E 1 9 2 6

800.621.0668 • Chicago, IL • www.BercoJewelry.com


WWW.COLUMBIAGEMHOUSE.COM

800-888-2444



Graduated Job Interview First Apartment

©2017 Citizen Watch Company citizenwatch.com

#AdultingLikeAPro

It’s Your Time 467 Likes

CITIZEN Proud Sponsor of The National Merit Scholarship Program

Powered by the Light Around You. Never Needs a Battery.



TH E

perfect SOLITAI R E in

R1421 (.03 TW) $216

R1029R $258 R1350 $199

R1338R (.11 TW) $323 Prices Listed are Before RJO Discount

Mercury Ring/InterJewel since 1944

800-223-0930 • info@mercuryring.com • www.mercuryring.com WINNER

INTERNATIONAL WOMEN’S JEWELRY ASSOCIATION

CIRCLE OF DISTINCTION

TRIPLE ZERO AWARD

H A L L OF FA M E INDUCTEE

2016


making dreams

Come True

Contact Victor about our new 2017 Bridal program including customized billboards, window signs, merchandise displays, digital images and electronic media. victorcorporation.com • sales@victorcorporation.com

1-800-543-1131 Styles shown left to right: LD5231KCHPW, W3044KOVW, W3044W/KW, WR2114K166W





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