VENDOR SPONSORED EDUCATIONAL SEMINARS FRIDAY, JULY 13, 2018 HYATT REGENCY, MN Lab Grown Diamonds: Are They For You? Presented by Deb Hiss, Pure Grown Diamonds 1:00 – 2:30PM Hyatt, Greenway BC It’s taken the better part of 60 years, but they’re finally here. Like it or not, gem-quality diamonds grown above the earth in a “greenhouse” offer a compelling new choice for consumers. Unlike diamond simulants like cubic zirconia, these lab grown gems are true diamonds. Savvy retailers who enjoy a bigger profit margin are happily stocking greenhouse-grown diamonds, recognizing that many consumers are embracing the eco-friendly aspect of these diamonds. That, and that one can get a bigger and brighter diamond for the same money. Join Deb Hiss, GG, Director of Training for Pure Grown Diamonds, as she covers key information about this new category of diamonds. She will address how they’re grown and crafted, and share compelling statistics about lab grown diamonds and consumers. She will also share key merchandising and selling tips to ensure success. Lab Grown Diamonds: Are they for you? Come to this informative session and decide for yourself!
Marketing from a Firehose Presented by Jim Ackerman & Paul Furse, Ascend Marketing 1:00PM – 4:00PM Hyatt, Nicollet BC People’s buying motivations have not changed, but their buying process has. And that’s why this critical session is vital to your success. Marketing coaches to the jewelry industry, Jim Ackerman & Paul Furse will present an intense “stream” of crucial sales & marketing strategies for today’s retail jewelry marketplace. These 5 strategies can revolutionize your business, enabling you to easily make geometric strides forward to get more bodies through the door, increase closing rates, size of sales, repeat business from existing clients, over-all revenues and HIGHER PROFITS! You’ll walk away with powerful knowledge and tools to… 1. Craft your advertising to fit the new, “Millennial” buying process 2. Recognize and accommodate customer “risk”, leading to more closed business for substantially larger tickets 3. Implement powerful solutions to beat both Internet and big-chain competition 4. Get sales teams on the same page and performing like well-oiled selling machines 5. And finally, deal with the tricky mix between digital and traditional marketing and integrate the two for greater response to all your advertising efforts… Hold onto your hats! This blistering-paced, entertaining and enlightening session may well be the most important thing you do in Minneapolis!
ROMANCING A DIAMOND SALE USING SCIENCE & TECHNOLOGY TO VALIDATE A DIAMOND’S BRILLIANCE Presented by Daniel Geil and Kate Worth, GN Diamonds 2:00PM – 3:00PM Hyatt, Greenway HI Using science and third party validation to prove that one diamond is brighter than another, while offering a life experience and point of distinction for a retailer.
The EDGE User’s Meeting Presented by Lenny Prion, The EDGE 2:30PM – 5:00PM Hyatt, Nicollet A Users of the EDGE can come to freshen up on current features as well as learn what’s new with The EDGE.
Smart Solutions to Make Your Business Successful: Jewelers Mutual Warranty & Shipping Program Presented by Jewelers Mutual Insurance Group 3:00PM – 4:30PM Hyatt, Greenway DG Leaders in the jewelry industry have protected their businesses with insurance from Jewelers Mutual for over 100 years. Now, they're taking advantage of exclusive opportunities to grow their businesses, too. Learn about two new offerings that are added benefits to world-class coverage that fits your needs and budget. JM Shipping Solution® — an easy-to-use platform that offers exclusive discounts, insurance options for your packages, and much more. JM Care Plan™ — a maintenance plan designed to keep your customers' jewelry looking like new while providing a new revenue stream for you, the jeweler, and by taking away the “who’s fault is it” question from the repair process.
Creating the Perfect Displays to Enhance Sell-Through Presented by Alisa Bunger, Paris 1901 (owner of ELLE Time & Jewelry and Charles Garnier) 4:00PM – 5:00PM Hyatt, Skyway Suite AB Eye-catching displays are crucial to improving sell-through for today’s retailers. Please join us as we create displays using proven techniques that will grab your customer’s attention and encourage add-on pieces to your sale. We will discuss ways to present aged merchandise so these pieces appear new to your customers; how much product and product assortment do you need in each case; how mixing pieces from different collections can spur more interest in a display, and more. Alisa Bunger, National Director of Sales for Paris 1901, has over 20 years’ experience in both retail and wholesale jewelry markets. She will use Elle, one of her best-selling lines, as seminar examples; however, the display techniques she will share can be applied to any line of jewelry. All RJO members are welcome.
Stuller Presents: Keeping Up With Custom Presented by Ryan Koning and Morgan Bares 5:00PM – 6:30PM Hyatt, Nicollet D “Keeping up with the furious demands for customization” The customization craze is here to stay. Why is it gaining such ground? It gives customers an experience based on participation. We’ll use examples from outside industries to demonstrate how offering customization can take your business further and exceed customer expectations.
Turning a $900 investment into $36,000 in Profits Year after Year Presented by Anish Desai, Star Gems 5:00PM – 6:30PM Hyatt, Greenway HI In this seminar we will share with you proven track records of retailers who have successfully implemented the CustomStudio app in their store…generating enormous ROIs. Learn how to utilize the communication tools included in the platform to gain new customers and retain your current ones. Hear updates on the new upgraded features and some technical training for the app and its use in your store after implementation.
ADDITIONAL VENDOR SPONSORED SEMINARS: We also have three additional vendors providing affiliate educational seminars on Friday in which we are confirming title and descriptions. Information will be made available as soon as possible.
DIAMOND PRODUCERS ASSOCIATION EDUCATIONAL SEMINAR Presented by Kate Peterson 3:00PM – 5:00PM Hyatt, Greenway BC
PANCIS GEMS COLORED DIAMOND SEMINAR 5:30PM – 6:30PM Hyatt, Greenway BC
GEMS ONE EDUCATIONAL SEMINAR Presented by George Prout 7:30PM – 9:00PM Hyatt, Nicollet BC