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Loose Round Cut Diamond Trends RJO Vendor Hot Sellers
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VENDOR SPONSORED PAGES: The Edge Retail Academy The Edge Thinkspace Empire Coorporation Diamond Expressions AV Diamonds Virtual Diamond Boutique Royal Chain Shah Luxury Quality Gold Nice Diamonds Jewelry Ads That Work Mercury Ring Paramount Gems Pure Grown Diamonds
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RJO Inside Track Market Trends Loose Round Cut Diamonds
$18.8M in the Round 1.00 – 1.49ct range category
$4.3M in the Round .90-.99ct range category
$6.4M in the Round .70-.89ct range category The Round Cut Diamond has proven to remain one of the top diamond shapes in sales this year. In the past 12 months, total Round Cut Diamond sales were $63.4M The Clarity category found that the SI2 was sold the most The Color category found that G was sold the most
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Top 3 Hot Selling Items from Various RJO Vendors in Various Diamond Categories IDD Simply Diamond Gems One
Diamond Earrings #EM075N9W 14KW 2BR=.72ctw Dia. Studs H; I1 #ER33PRW4SNIN 14KW 2PN=.33ctw Dia. Studs I; I1 #SE3070FW 14KW 2BR=.75ctw Dia. Studs
Wilkerson Gems One Ashi Diamonds
Diamond Fashion Rings #B270765 14KW Saph. Ring BR=.09ctw + Saph=.13tw #TWO3024Y50 14KY 2 Stone Ring .50ctw #52338TSMOPG 14KW Dia.+Morganite 7x5 + 36BR=.15ctw
Gems One Ostbye Allison Kauffman
Diamond Pendant #ROL1221 14KW RB Dia w/Cushion Halo .15ctw #SD15P24 14KY Gold Twist Dia. Dancing Diamond Pdt. #P6257 14KW BR=.03ctw Curved Cross Pendant
RJO Vendors Top Sellers Bridal – True Romance #RM1486RTTH7 14KTT Eng. Ring with round side diamonds Wedding Rings – Shah Luxury #LS0008B41P50 14KR 17BR=.16ctw G-H; SI1 Diam. Band Alternative Wedding Rings – Victor Corp. #T1900.PRC Titanium 6mm Wedding Band Fashion Rings – Allison Kauffman #L7626 14KW Purple/Red Sapphire w/.09ctw dia. Ring Diamond Earrings – RDI Diamonds #ROUN100 14KW 2.01ctw Hearts & Arrows Diam. Earrings Diamond Pendant – Ashi Diamonds #91755FVPDWG 14KW .35ctw Lovebright Pendant Diamond Bracelet – Paramount Gems #877BR 18KW Bracelet 1.03ctw Colored Fashion Ring – Ostbye #OF15A12SA 14KW Blue Sapphire Ring Colored Fashion Pendant – Color Merchant #P1414W 14KW Citrine Pendant Colored Fashion Earrings – Makur Designs #E488 RG 1.41tw Morganite Stud Earrings Bracelet – Frederic Duclos #BR189 SS Kinship Bracelet Pearl Earrings – Quality Gold #X60PW.PRl 14KY 6mm Freshwater Pearl Earrings Pearl Necklace – Stuller #61656253335P 14K 18” Pearl Necklace Ladies Watches – Citizen #GA105859Q Lds 30mm Rose Tone Watch, Blk Dial w/Dia. accents Gents Watches – Citizen #AT811657E TT Overlay Radio Controlled Gents Watch
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2 FREE OFFERS! A Complimentary Business Opportunity Analysis Offer a $625 value! We will analyze your inventory reports, combined with your financials. This will identify areas of opportunity in your business as well as any areas at risk. This analysis provides you with beneficial information to build your business.
For Edge Users: Free Edge Pulse Trial Edge Pulse puts profit-growing power and important store information right at your fingertips. Get realtime tracking, across devices, of sales, profit margins, associate goals and more‌ If you are interested, please contact Becka Johnson Kibby at 714-925-2456 or Becka@EdgeRetailAcademy.com
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To Sign Up, Contact: Becka Johnson Kibby at: 877-569-8657, ext. 1 or Becka@EdgeRetailAcademy.com
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Free speech & advertising There has been a big uproar over a billboard a jeweler ran in North Carolina. Many of you have probably heard about it. I've gotten notes from many customers, a few calls, asking if I had heard about it.
Many have assumed that it's my board. Well, 'Sometimes it's okay to throw rocks at pretty girls' is a board that I have done for a lot of jewelers. Print, radio, TV, all the mediums I've adapted it to. This jeweler took out 'pretty,' and I guess called it their own. The jeweler's reaction was too typical: they tucked tail and ran. Apologized profusely. Admitted their 'insensitivity.' Gave in to the likes even of Chelsea Clinton who generously tweeted her one bit worth of advice. The better approach? They should have stood their ground. But too late. They gave in. They 'fed the frenzy.' Did that board -- 'Sometimes it's okay to throw rocks at girls' -- with pictures of colored gems, encourage violence against women? Did it make light of women who are stoned to death in certain religions and parts of the world? Did it in ANY way condone hurting women? Give me a break. The reaction from the 'sensitive' segment of our society was, and is, ridiculous. The thing is, you have to stand up for the right to say stuff. There is not a constitutional right to 'not be offended.' But there will be, in time, if we continue to give ground. It's closer than we think. Do I write stuff that I know will offend people? Never. Have people taken offense at things I've written? Of course. Hardware store for women has gotten the dander up of quite a few through the 21 years that idea has floated around out there. And 'Sometimes it's okay to throw rocks at pretty girls' has stirred some negative reaction in other places, at other times. It happens when you say something. It's the price of saying anything, really -- anything that will break through and reach people. Lance Buttars owns Molinelli's Jewelers in Pocatello ID. He's been running my stuff for quite a long time. He had a digital ad somewhere, and a woman called, and she was 'offended.' Lance basically said, sorry you had that reaction to it. But 'buckle up, because there's more coming!' You might not think that advertising is on the front lines of free speech in this country. But it is. And you are. Stand your ground. Exercise YOUR free speech -- not to intentionally offend anyone, though we have the right (to date; it is diminishing!) to do that. That's not my game or yours. But you have the right to have fun with people. And if some people make stretches that are miles long to connect 'throwing rocks' -- obviously referring to the gems -- to abusing women, that is THEIR issue. And that's MY one bit worth of thoughts on this! Carry on! Love your customers like no one else's business! Live and sell and work with passion! And have some fun with all this stuff!
Mike at Jewelry Ads That Work
unlimited love...
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1165 (.23 TW) GH-SI (Semi) $450
R1425 (.30 TW) HI-SI2 $460
R2786 (.64 TW) GH-SI (Semi) $1,000
R2756 (.51 TW) GH-SI (Semi) $540
R1695 (.40 TW) HI-SI2 $540
R1467 (.29 TW) HI-SI2 $430
R2800 (.41 TW) GH-SI (Semi) $525 Prices Listed are After RJO Discount
Mercury Ring/InterJewel since 1944
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2016
800-223-0930 • info@mercuryring.com www.mercuryring.com
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