THE
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Diamond Earring Trends RJO Vendor Hot Sellers
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VENDOR SPONSORED PAGES: The Edge Retail Academy The Edge Thinkspace Shah Luxury Quality Gold Pure Grown Diamonds Berco Jewelry Company MSG Payment Systems Paramount Gems Mercury Ring/ Interjewel AV Diamonds Virtual Diamond Boutique Jewelry Ads That Work
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RJO Inside Track Market Trends
Diamond Earrings Sales are up 9% thru July 30th Fantastic News!
Diamond Earrings Average Sale amount in July shows it’s trending up with the Average Sale being $1,207 up over the previous year of $1,090. Great for the Retailers!
Diamond Earrings Discount percentage in July is trending down with the Average Store discounting 32%. This was down from the previous year of 42%
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Top 3 Hot Selling Items from Various RJO Vendors in Various Diamond Categories IDD Gems One Paramount Gems
Diamond Earrings #FSE3012BUSIL SS Stud ER w/Irradiated Blue Diamonds #ROL2046 SS Dancing Dia. ER D=.04ctw #ERG55240IG1 SS Miracle Mark Diamond Stud ER
Ashi Diamonds Gems One Ostbye & Anderson
Diamond Fashion Rings #820A8SXSLRG SS .10ctw 2 Stone By-Pass Ring #FR4123 SS Flower Shape Ring 7BR-.04ctw #SD14F80 SS Ring w/Dancing Center
Gems One Simply Diamond Victor Corp.
Diamond Pendant #ROL1045 SS Diamond Cluster Pendant 7BR=.02ctw #PD02337SQ3 SS Heart Beat Pendant .01ct Diamond #PEN3763LSS SS Dia. Love Knot Pendant 7BR=.25ctw
RJO Vendors Top Sellers Bridal – Paramount Gems #RB0098L351G28 14KW Eng. Ring 29BR=.25ctw H-I; I1 Wedding Rings – Camelot #510200042 Ladies 14KW Anniversary Band w/Rnd Dia=.24ctw Alternative Wedding Rings –F. Goldman #112133CG00 Tungsten Carbide 6MM Gunmetal Fashion Rings – Allison Kaufman #D5624 14KTT Fashion Ring 26BR=.20ctw F-G; VS2-SI1 Diam. Diamond Earrings –Gems One #FE125925 14KW 2BR=.25ctw Illusion Set Diamond Pendant –Ashi Diamonds #91755FVPDWG 14KW Dia.Lovebright Pnd. 9BR=.36ctw Diamond Bracelet –IDD #BT0315T664W 14KW 3.00ctw Dia. Illusion Tennis Bracelet Colored Fashion Ring – Parle Gems #R325GUGS1W1 Ladies 14KW Fashion Ring .70ctw Colored Fashion Pendant – Color Merchant #P1414W 14KW September Birthstone Pendant Colored Fashion Earrings – Stuller #18542988P 14KW 4 Prong .10tw Y.Sapphire Stud Earrings Bracelet – Imperial Pearl #632244 SS Rubber White/Black & Grey FWP “off the Cuff” Bracelet Pearl Earrings – Imperial Pearl #926102A.PRL 14K 6mm Stud Cultured Akoya Pearl Earrings Pearl Necklace – Juergens & Associates #4MM.PRL SS 4mm Cultured Add-A-Pearl Necklace Ladies Watches – Seiko #SGF204 White Dial Stainless Steel Day/Date Seiko Gents Watches – Seiko #SRPA21 White Stainless Steel Automatic Watch
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RJO BOOTH 811
RJO BOOTH 811
3 FREE OFFERS! FREE Business Opportunity Analysis & $200 off Business Academy Challenge Us to Find You an Extra $60K in Profit and Cash Flow with a complimentary Business Opportunity Analysis, and if you decide to use the Business Academy after, you will receive $200 off your first month.
FREE First Month With the purchase of an Edge Pulse membership, you will receive the first month complimentary.
FREE Edge Inventory Set Up Assessment With the purchase of an Edge Pulse or Business Academy membership, receive a complimentary assessment of your Edge inventory set up.
If you are interested, please contact Becka Johnson Kibby at 877-569-8657, ext. 1 or Becka@EdgeRetailAcademy.com
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Free for all Edge Users and Business Academy Members September 18-20, 2017
*Optional Business Development Workshop September 20
Location: The Edge Headquarters (3 Corporate Drive, Shelton CT) Monday – DAY 1 The Science behind the Inventory Management Solution How and Why to Implement the Edge Inventory Tools & Reports Utilizing Edge Pulse to Grow your Business Effectively Getting Rid of Aged Inventory Increase your Margins for Maximum Profits 5:15pm: Cocktail Reception and Dinner at Il Palio Tuesday – DAY 2 How and Why to Implement the Edge Customer Tools & Reports Successfully Using The Edge’s SMS, Rewards, Wish Lists, Birthday, Anniversary and Thank You’s Recruiting, Hiring and Managing for Success Successful Rebranding your Business Clienteling to Generate Sales Wednesday – DAY 3 (optional) - Business Development Workshop The real value of this workshop lies in the sharing of ideas and strategies with each other. Key Performance Indicator (KPI) Report: We will go over report details and other strategies to improve your business. We will discuss sales, profit and inventory reports by category, as well as vendor and price points, so you can compare your strengths and opportunities for growth with the other jewelers you are benchmarked against. We will compare sales, margin, stock-turn, fast sellers, average retail sale, etc… Edge Pulse: More in-depth discussion on the reports and information available at your fingertips. This will include the information you should be looking at and how to become more profitable from these details. If time permits - Open-To-Buy: Learn how to calculate your own Optimum Inventory Level and how to use an Open to Buy to achieve it. This session tackles one of the most commonly asked questions, "How much inventory should a store like mine have?”
To Sign Up, Contact: Becka Johnson Kibby at: 877-569-8657, ext. 1 or Becka@EdgeRetailAcademy.com
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1165 (.23 TW) GH-SI (Semi) $450
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Free speech & advertising There has been a big uproar over a billboard a jeweler ran in North Carolina. Many of you have probably heard about it. I've gotten notes from many customers, a few calls, asking if I had heard about it.
Many have assumed that it's my board. Well, 'Sometimes it's okay to throw rocks at pretty girls' is a board that I have done for a lot of jewelers. Print, radio, TV, all the mediums I've adapted it to. This jeweler took out 'pretty,' and I guess called it their own. The jeweler's reaction was too typical: they tucked tail and ran. Apologized profusely. Admitted their 'insensitivity.' Gave in to the likes even of Chelsea Clinton who generously tweeted her one bit worth of advice. The better approach? They should have stood their ground. But too late. They gave in. They 'fed the frenzy.' Did that board -- 'Sometimes it's okay to throw rocks at girls' -- with pictures of colored gems, encourage violence against women? Did it make light of women who are stoned to death in certain religions and parts of the world? Did it in ANY way condone hurting women? Give me a break. The reaction from the 'sensitive' segment of our society was, and is, ridiculous. The thing is, you have to stand up for the right to say stuff. There is not a constitutional right to 'not be offended.' But there will be, in time, if we continue to give ground. It's closer than we think. Do I write stuff that I know will offend people? Never. Have people taken offense at things I've written? Of course. Hardware store for women has gotten the dander up of quite a few through the 21 years that idea has floated around out there. And 'Sometimes it's okay to throw rocks at pretty girls' has stirred some negative reaction in other places, at other times. It happens when you say something. It's the price of saying anything, really -- anything that will break through and reach people. Lance Buttars owns Molinelli's Jewelers in Pocatello ID. He's been running my stuff for quite a long time. He had a digital ad somewhere, and a woman called, and she was 'offended.' Lance basically said, sorry you had that reaction to it. But 'buckle up, because there's more coming!' You might not think that advertising is on the front lines of free speech in this country. But it is. And you are. Stand your ground. Exercise YOUR free speech -- not to intentionally offend anyone, though we have the right (to date; it is diminishing!) to do that. That's not my game or yours. But you have the right to have fun with people. And if some people make stretches that are miles long to connect 'throwing rocks' -- obviously referring to the gems -- to abusing women, that is THEIR issue. And that's MY one bit worth of thoughts on this! Carry on! Love your customers like no one else's business! Live and sell and work with passion! And have some fun with all this stuff!
Mike at Jewelry Ads That Work