THE
INSIDETRACK
THE
INSIDETRACK
RJO Market Trends Stone and Pearl Best Sellers
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VENDOR SPONSORED PAGES: The Edge Retail Academy The Edge Rarest Rainbow Diamond Expressions Equinox Frederic Duclos Avalon/ Ashi Majestic Art Jewelry Thinkspace Ostbye Connissuers Berco Darling Imports Jayden Star Stuller TR Jewelry Concepts
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RJO Inside Track Market Trends Loose Diamond Sales for All Shapes in the 1.00-1.49ct range for 12months to Sept. 2016
All Diamond Shapes sales in the past 12 months in the 1.00-1.49ct range were $30.207 million The Clarity most sold was SI2 The Color most sold was G Average Retail Sale Trends for Colored Stones and Pearls in September 2016 The Average Retail Sale for Colored Stones and Pearls in Sept. 2016 (Colored Stone Rings, Pendants/Necklaces, Bracelets, Earrings, Loose and Pearl Strands/Necklaces/Pendants, Bracelets, Earrings and Rings) is showing $791. This is up from $725 in Sept. 2015 and $657 in Sept. 2014. *Results from aggregated data of 600+ stores in Edge Pulse.
Discounting Trends for Colored Stones and Pearls in September 2016 The Average Store Discount % for Colored Stones and Pearls in Sept. 2016 (Colored Stone Rings, Pendants/Necklaces, Bracelets, Earrings, Loose and Pearl Strands/Necklaces/Pendants, Bracelets, Earrings and Rings) is showing 25%. This is down from 35% in Sept. 2015 and 39% in Sept. 2014. Fantastic News! *Results from aggregated data for 600+ stores in Edge Pulse.
877-569-8657
inquiries@edgeretailacademy.com
edgeretailacademy.com
The 5 Best Selling Colored Stone & Pearl Merchandise from Various RJO Vendors *This information is presented from AdvantEdge, which aggregates sell-through data and reports on fast sellers from 600+ jewelers.
Concept Marketing, Inc. Quality Gold GemsOne Imperial Pearl Stuller
#PRLER.PRL #129E #142P W.PRL #650142 #61103.PRL
Pearl Earrings 14KW 3mm earrings SS Pearl Heart Shape Pendant SS FWP and Amethyst Pin 14KW Gold 7mm Akoya Pearl Studs
Hot Selling Items from Various RJO Vendors Bridal – SimonG Jewelry #MR1395 18KW Contemporary Pave Eng. Ring Wedding Rings – Allison-Kaufman #W1917 14KTT Braid/Twist Diamond Band Fashion Rings – GemsOne #FR1019 14KW Diamond Heart Ring Diamond Earrings – Simply Diamonds #EA25CFRDWGIN 14KW Diamond Stud Earring Diamond Pendant – Victor Corp. #PEN3763LSS SS Diamond Heart Rhythm of Love Pdt. Diamond Bracelet – SimonG Jewelry #LP3634 18KW Diamond Circle Clasp Bracelet Colored Fashion Ring – Ashi Diamonds #52338TSMOPG 10KP Morganite & Diamond Ring Colored Fashion Pendant – Galatea #4597WBT 14KW 10mm Blue Topaz Davinchi Cut Pdt. Pearl Necklace – Imperial Pearl #66467448.PRL 14KY Necklace w/7 grad. Akoya Pearls Ladies Watches – Seiko #PTC403 Ladies Two Tone Tank Style Dress Watch w/SWP Gents Watches – Belair #A9516YCHA SS Gents Couture Quartz Watch Sterling Silver Pendant – Michou, Inc. #131072 SS/22K Vermeil Baby Blue Topaz + FWP Pdt.
877-569-8657
inquiries@edgeretailacademy.com
edgeretailacademy.com
The Edge Retail Academy Now Offers A La Carte Business Solutions The Edge Retail Academy is excited to announce the launch of an all new curriculum called A La Carte Business Solutions Program for retail jewelers. The program allows jewelers to choose any number of A La Carte mentoring options from a special “menu” of jewelry business topics. With the new A La Carte program, customers will be able to choose as few or as many A La Carte options as they like, and base their choices on their most pressing and unique business needs. The menu of options includes a wide array of topics all focused on important issues for today’s retail jeweler. The program was designed by the retail jewelry experts at the Edge Retail Academy, and individual options are all led by these experienced, "real world" industry specialists. Examples of just a few of the topics covered in the program options include: Financial topics ranging from Cash-Flow Analysis to Debt Reduction, Wealth Creation, GAP Analysis and Operating Expense Review Inventory Management topics like Optimum Inventory Level, Gross Margin Return on Investment, Aged Inventory and Hiring New Vendors Staffing topics such as Hiring/Recruiting for Success, Sales Training, Sales Goals & Compensation and Effective Team Management. Business Growth Strategies topics like Understanding the 4 Master Keys, Reducing Discounting, Using Your Customer Base to Grow Your Business Leadership Succession/Retirement Planning To see a full list of A La Carte Business Services, visit: http://www.edgeretailacademy.com/wp-content/uploads/2016/07/16.4837.A-laCarte-Menu-2page.pdf For more information, visit EdgeRetailAcademy.com or contact Becka Johnson Kibby at 877-569-8657, ext. 1 or at Becka@EdgeRetailAcademy.com.
877-569-8657
inquiries@edgeretailacademy.com
edgeretailacademy.com
Competing in the New World of Retail Technology + Strategy = Success
Edge/Edge Retail Academy 3-day Conference October 16th – 18th, 2016 (Sun - Tues) 9am - 5pm These 3 days of session topics cover Business Management, Financial Strategies, Marketing Tips and Staff Training ideas.
$395 nd
($295 for 2 attendee from same store) Lunch is included each day Sunday, October 16th, 2016 Utilizing Edge Pulse to Grow your Business Manage your Inventory for Optimum Holiday Performance Effectively Getting Rid of Aged Inventory Train your Staff to Sell at Maximum Profits Recruiting Top Talent 5:00pm: Cocktail Reception following conference, in the Lobby Monday, October 17th, 2016 How to use the Edge Inventory Tools & Reports to Increase Sales Seasonality of Jewelry Sales - Budgeting for the Slow Months Increase Sales by Changing your Habits Successfully Rebranding your business Profit Does Not Equal Cash Flow How to Execute an Integrated Marketing Campaign Increase Revenue Using Targeted Email Campaigns 5:30pm: Cocktails and Dinner at Il Paleo Tuesday, October 18th, 2016 Millennials; Rewriting the Rules for Success Selling to the Internet Shopper Credit Facilities: what your banker is seeing, what you should be seeing How to use the Edge Customer Tools & Reports to Increase Sales Creating a Sales Process for Success Bringing It All Together
To sign up, contact: Becka Johnson Kibby at: 877-569-8657, ext. 1 BeckaJohnsonKibby@EdgeRetailAcademy.com
THE ONLY LIMIT IS YOUR IMAGINATION EVERY BRIDE IS ONE IN A MILLION
Make your bridal counter truly unique this season. Call Pancis Gems today at 1-800-426-4435 to order your 1 in a million bridal ring! Center stones available
Get a New SmartPhone Ready Website at Half the Price! This Holiday Season our new SmartPhone Ready Website will make sure that, you do not lose any of those aspiring young prospects just because your website cannot work with their SmartPhones. Our brand new Responsive Designs will dynamically control the presentation of your website according to the properties of the screen/ device that it's being viewed on. This way your website will come equipped with the technology to automatically respond to the user's choice of device – desktop, tablet or mobile. Avalon Solution is a Web Services company offering Smartphone Ready ECommerce Solutions for the Independent Jewelry Retailers. Avalon is dedicated to growing your online jewelry business and helping you to capitalize on the most cost-effective marketing channel through which prospective customers can find you, learn about you, browse your jewelry collection and eventually purchase from you. Your website will be a 24/ 7 entry point for many young or prospective customers looking to purchase their first bridal engagement ring or gift of jewelry for someone special. So it is critical that your website make a positive impact along with the ability for your customers to view beautiful, high quality images of your jewelry products using device of their choice. Many of Avalon Retailers with Responsive Design experienced a 15 – 30% growth in sales or customer traffic last year. If you haven't upgraded your Website, this is the time to make the changes so you can enjoy similar results. Avalon Solution Ver. 4.0 offers a better user interface, user-friendly product filter and search capabilities, updated and simpler wish list, shopping bag integrated with PayPal and Pay with Amazon options, a full set of Responsive System Generated Emails and an easy to use Admin Section which gives you complete control over your website. Please visit www.avalonsolution.com/ storefronts to see why the most successful Independent Jewelry Retailers choose Avalon Solution to build and maintain their Device-Friendly Ecommerce Websites. Tour some of customer websites to explore the features and power of the solution and feel free to call them to ask about Avalon’s customer support and ECommerce services. For more information on Avalon’s Ecommerce Solutions, please Call Avalon Support Team at 917-338-6825 or Email at Info@AvalonSolution.com or Visit www.AvalonSolution.com
SINCE 1979
• • • • • • • • • • • • • • • •
Fine Jewelry manufacturing & design Free estimate for special orders & repairs CAD "Computer Aided Design" creation Complete finish for your CAD file Professional diamond setting of any kind Invisible set jewelry repair & services Engraving service: hand, laser, and machine Original French enamel repair / new Rolex watch repair service & accessories Overnight casting available on any metal Natural and color enhanced diamond supplier Certified loose diamonds GIA or EGL Precious color gem stones in any size any shape Diamond repair and re-polish "broken or chipped" Color stone repolishing & inlay services Custom design of any kind is welcome!
majestic-art.com majestica@earthlink.net Text (213) 447-8457
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Choose from one of our Ready Made theme websites. Add your content and be online in no time.
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Select one of our professionally pre-designed websites and customize colors, fonts, logo and content to suit your brand.
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NEW Fall Styles!
M O R G A N I T E
PENDANTS
Diamond Moves With Every Breath She Takes. www.ostbye.com / 866.553.1515 / 10055 51st Avenue N, Minneapolis, MN 55442
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A BETTER WAY TO CLEAN JEWELRY
THE DAZZLE COLLECTION QUICKER, FRESHER, CLEANER, BETTER Our newest products are changing the face of jewelry care DAZZLE DROPS ADVANCED JEWELRY CLEANER makes cleaning in dirty solution a thing of the past. Make your own clean solution every time for cleaner brighter jewelry. DAZZLE DROPS ADVANCE SILVER JEWELRY CLEANER cleans all types of silver jewelry, sterling silver, silver plate and all silver with gemstones. The pleasantly scented, non-toxic crème cleans polishes and leaves an anti-tarnish barrier. SONIC DAZZLE STIK brings professional-level jewelry clean to your home. The ultra-soft bristles and 5,000 cycle oscillation ensure the quickest and most effective cleaning ever. Perfect for all jewelry.
Are you a Connoisseurs FEATURED JEWELER?
This revolutionary new method of cleaning your jewelry makes other dips OBSOLETE! You use a Fresh, uncompromised solution every time.
- Barbara Murray, your RJO rep
Connect with thousands of new customers. Let Barbara know that you’d like to be featured on our website. It’s FREE!
bmurray@connoisseurs.com 781-932-3949 x272 www.connoisseurs.com
Endless Radiance Collection
TM
The slight dome shape enhances the reflectiveness of each piece and the decorative gallery adds a distinctive design element.
Endless Radiance Collection TM
6 Piece Display Style#
ct tw
Cost
Sug Retail
5403D-025
1/4CT TW
$249.50
$499.00
5403D-033
1/3CT TW
$299.50
$599.00
5403D-050
1/2CT TW
$449.50
$899.00
5404D-025
1/4CT TW
$244.00
$499.00
5404D-033
1/3CT TW
$291.00
$599.00
5404D-050
1/2CT TW
$437.00
$899.00
Total:
$1,970.50
$3,994.00
10K Gold. Pendants include 18" chain. FREE display with purchase of 6 pieces. *Also available in 14K.
For more information call 800-621-0668 Berco Jewelry Jewelry Company Company
S E RV I N G G E N E R AT I O N S O F J E W E L E R S S I N C E 1 9 2 6
8 0 0 . 6 2 1 . 0 6 6 8 • w w w. B e r c o J e w e l r y. c o m 2 9 E . M a d i s o n S t r e e t • S u i t e 5 5 0 • C h i c a g o, I L 6 0 6 0 2 3 1 2 . 7 8 2 . 1 0 5 0 • FA X 8 0 0 . 5 7 2 . 1 9 9 5 • i n fo @ b e r c o c o m p a ny. c o m
GM 1400
Look For Your New
Darling Imports
Darling Gem Imports GEMSTONE C ATA LO G VOLUME XVIII
Catalog Coming This October! Large Gems Fine Gems Standard Size Gems Melee Pearls Synthetics Cabochons Beads Lab-Created Matching Sets
Appraisal Service Unusual Cuts Cutting Service Repolishing Service Gem ID Much More...
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The Ever&Ever™ Collection
Wide assortment with a low Shimmer moonglow and nuance
inventory investment
eggplant magnetized display
651854:6001:P Core assortment, 18"x16 1⁄2"x5 1⁄2", $1,299
651854:6000:P Comprehensive assortment, 42"x161⁄2"x5 1⁄2" $4,799
THE EVER&EVER BRIDAL SELLING SOLUTION • • • • • • • • • •
122 flexible 3C/CSS styles — 68 prototype engagement rings and 54 prototype bands Shipped with a comprehensive counterbook complete with images and details of each style in all available stone shapes and sizes Counterbook shows triple key pricing for 14kt white and platinum — 13 additional metal qualities available Further customize styles by calling our CAD/CAM Service or through CounterSketch® technology Unique web experience lets customers make 3C changes in realtime using Stuller.com and Stuller Showcase (Stuller.com/ShopEverandEver) Kit expansions available twice a year with new prototypes available for purchase Ships with marketing package of consumer materials Superior alloy base makes pieces long-lasting and tarnish-free Ships pre-loaded and tagged with triple key pricing and map guide for easy set-up Each Ever&Ever engagement ring purchase will ship in an Ever&Ever box
FOR MORE INFORMATION VISIT STULLER.COM/EVERANDEVER
BY STULLER