Chamber Voice Newsletter | March 2021 | Business Plan Edition by Rogers Lowell Chamber

March 2021 | Vol 16 Issue 3

The Keeper of the Community Vision.

W HAT ’ S IN TH IS I SSUE ? 3 4 5 6 7 8 10 11 12 13 14 15 16 17 18 19 20 21 22 23

�� Chamber Staff & Board of Directors

�� A Message from the President/CEO

�� 3-Year Strategic Plan

�� 2021 Strategic Goals | Program of Work

�� 99th Annual Celebration Announcement

��Vision 100 | The Next Five Years | 2022 - 2027

�� Marketing Communications Goals

�� Accounting & Finance Goals

�� Member Services Goals

��Customer Service Goals

�� Economic Development Goals

��Downtown Development Goals

�� Government Affairs Goals

�� Community Development Goals

�� Visit Rogers Goals

��Downtown Rogers Inc. Goals

Rogers-Lowell Area Chamber of Commerce 317 West Walnut Street Rogers, Arkansas 72756 P: (479) 636-1240 F: (479) 636-5485 2

C h a m b e r Vo i ce | M A R C H 2 02 1

��New Members | December 2020 & January 2021

�� Chamber Voice of Business Communication Channels

��Membership Renewals | December 2020 & January 2021

�� NWA Employment Showcase

CHA M BE R S TAFF Raymond Burns, CCE President/CEO rburns@rogerslowell.com

Ross Phillips Senior Vice President of Community Development ross@rogerslowell.com

Jeff O’Neill Director of Special Events jeff@rogerslowell.com

Luke Wiggins Director of Sales | Visit Rogers luke@rogerslowell.com

J.R. Shaw, IOM Executive Director/Executive Vice President | Visit Rogers jr@rogerslowell.com

Vickie Grotts, IOM Vice President of Accounting & Finance vickie@rogerslowell.com

Loretta Gomez Finance Manager loretta@rogerslowell.com

Ronnie Webb, Jr. Destination Sales Manager | Visit Rogers ronnie@rogerslowell.com

Katie Burns Vice President of Operations katie@rogerslowell.com

Geovanny Sarmiento Vice President of Community Engagement & Inclusion geovanny@rogerslowell.com

Sheree Barnes Operations Manager | Downtown Rogers, Inc. sheree@rogerslowell.com

Justin Freeman Marketing Communications Specialist justin@rogerslowell.com

Shelle Summers, IOM Senior Vice President of Membership Services ssummers@rogerslowell.com

Karen Wagaman Vice President of Downtown Development karen@rogerslowell.com

Jacque Eakins Account Executive jacque@rogerslowell.com

Ike Reichenbach DTR Market Manager | Downtown Rogers, Inc. ike@rogerslowell.com

Steve Cox Senior Vice President of Economic Development steve@rogerslowell.com

Shey Bland Executive Director | Downtown Rogers, Inc. shey@rogerslowell.com

Marni Rogers, IOM Member Relations Manager marni@rogerslowell.com

Luz Palmerin Sales & Marketing Coordinator | Visit Rogers luz@rogerslowell.com

Brad Phillips Senior Vice President of Marketing Communications brad@rogerslowell.com

Nick Smith Creative Services Director nick@rogerslowell.com

Kelly Parker, TMP Director of Marketing and Communications | Visit Rogers kelly@rogerslowell.com

Ashley Matsumura Customer Relations Manager ashley@rogerslowell.com

Jon Moran Senior Vice President of Government Affairs jon@rogerslowell.com

B OARD OF DIREC TORS EXECUTIVE COMMITTEE

2020 DIRECTORS

2021 DIRECTORS

2022 DIRECTORS

Leah Acoach, FHB Ventures Danny Beck, Arkansas Blue Cross Blue Shield Joe Donaldson, Sam’s Furniture Brad Hicks, J.B. Hunt Transport Inc. Stennett Thompkins, AAA Insurance David Vaden, Ernst & Young LLP

Tom Allen, Cushman & Wakefield | Sage Partners Ron Branscum, Strategic Business Consulting, Inc. David Kimball, Benchmark Group Jerra Nalley, Runway Tanya Smith, Turpentine Creek Wildlife Refuge Melissa Turpin, Honeycomb Kitchen Shop

Kristen Boozman, Portfolio Sotheby’s International Realty Dean Fisher, Glad Manufacturing, Inc. Angela Grayson, Precipice IP Denten Park, Northwest Health Curt Stamp, Cox Business Knight Weis, Signature Bank of Arkansas

EX-OFFICIO DIRECTORS Daizy Andrade, University of Arkansas Dr. Marlin Berry, Rogers Public Schools Jerry Carmichael, 3C Retail Solutions Ever Cuellar, First Security Bank Larry Cooper, Embassy Suites NW Arkansas Russ Daniel, McLarty Daniel Group Mike Dodge, Carroll Electric Coop. Corp. Sandy Edwards, Crystal Bridges Museum

Community Development - Leah Acoach Membership Services - Tanya Smith Economic Development - Tom Allen

David Faulkner, Pinnacle Hills Promenade Cathy Foraker, AT&T David Foster, APAC-Central, Inc. Bradley Hardin, AEP/SWEPCO Ron Hayes, First United Methodist Church Dan Hendrix, Arkansas World Trade Center Greg Hines, Mayor, City of Rogers Tom Hopper, TallChamps, LLC

DIVISION CHAIRS

Corry Hull, BHC Insurance Dr. Evelyn Jorgenson, Northwest Arkansas Community College Peter Lane, Walton Arts Center Chris Moore, Mayor, City of Lowell Barry Moehring, Benton County Judge Bianca Montoya, Bike NWA

Government Affairs - Jerry Carmichael Convention & Visitors Bureau - Larry Cooper

John-Michael Scurio, George’s Eric Pianalto, Mercy of Northwest Arkansas Gregg Stanfill, Arvest Bank Chris Sultemeier, Retired Walmart Dick Trammel, Chairman Emeritus Josh Vasquez, United Bank Jeff Wood, Tyson Foods Amiee York, Black Hills Energy

AUDIT COMMITTEE David Vaden Ron Branscum Knight Weis

RogersLowell.com | MARCH2021

A Message from the President/CEO

Pushing Forward to Our 100th Anniversary Welcome to our 2021 Business Plan issue of the Chamber Voice of Business. This is your quick-guide to our 3-Year Strategic Plan and its supporting 2021 Program of Work for each of the Chamber’s divisions. I hope you take time to read it; you’ll get to know your Chamber better and learn what we’re doing for you and why it benefits the Rogers-Lowell Area. As you know, we just ended one of the most difficult years for business in recent memory. Never have communities and businesses had to be so creative in rethinking what is possible and so flexible in creating new ways of doing business to survive this new normal. The good news is that the entire business community, especially our small businesses, stepped up to the challenge and met it head on with resilience, resourcefulness, and perseverance. As we move out of the pandemic and into our new normal, we should all be comforted by the fact that our business community arrived on the other side of this health crisis better and stronger than ever. This is a sign of renewed hope because small businesses represent the best of free enterprise and are the economic lifeblood of our local and national economy. They bring prosperity and innovation to our community and help stimulate economic growth by creating jobs. 2021 is our 99th year as a Chamber of Commerce. As we prepare for a 100th anniversary please know that we take our role as a leader of the business community and as a partner and good neighbor very seriously. Our alliances with the Northwest Arkansas Council, the Arkansas State Chamber of Commerce and the U.S. Chamber of Commerce allow us many opportunities to have a voice at the table. That means you have many opportunities to have your voice represented where it matters most. As we work with our local and regional communities, with state government, and with the federal government, we are more determined than ever to advocate for free trade, quality healthcare, an adequate workforce, a free enterprise business environment, and quality of life initiatives. Together, it all supports quality growth that allows our world-class businesses to attract a world-class workforce. Your role as our partner is to communicate with us your needs and priorities based upon your unique perspective and what you deal with on a daily basis. As an organization that represents business, we’re only as good as the feedback and communications we receive from our members. You are the Chamber. Your continued support for our mission-work key focus areas – Community Development, Advocacy & Government Affairs, Small Business & Entrepreneurial Development, Economic Development and Destination Marketing & Management – helps us on our journey to be the best of the best as a region, as a state, and as a community. Thank you for your membership investment, support of our mission-work and pushing forward with us.

Raymond Burns President/CEO

Rogers-Lowell Area Chamber of Commerce 4

C h a m b e r Vo i ce | M A R C H 2 02 1

3-Year Strategic Plan Goals & Key Focus Areas

2020 - 2021 - 2022 | Journey to Our 100th Anniversary

GOAL:

EXCITING & UNIQUE BRAND

2022 | 100th Anniversary

KEY FOCUS AREAS: Segmentation and Brand Strategy Rebrand Launch at 100th Anniversary GOAL:

GOAL:

KEY FOCUS AREAS: Keeper of the Vision Campaign Add 3200 S.F. Upstairs

SUSTAINABLE FUNDING STRATEGY KEY FOCUS AREAS: Dues vs. Campaign Investing Keeper of the Community Vision Bottom Line that Increases Reserve

UPGRADED FACILITIES

GOAL:

MEMBER/INVESTOR BASE KEY FOCUS AREAS: Customer-Member-Investor Path Mission-Focused Next Gen Development

STRONG STAFF KEY FOCUS AREAS: Continuing Education Professional Development Hiring the Best Qualified for Open Positions GOAL:

COHESIVE LEADERSHIP KEY FOCUS AREAS: Community Business

GOAL:

SOUND STRATEGIC PLANNING KEY FOCUS AREAS: Driven by Vision-Mission-Core Values Political Center ROI Centric Transparent Vision 100 Influence Inclusive

Arts & Entertainment Downtown

2020 | The Journey Starts Here

RogersLowell.com | MARCH2021

2021 Strategic Goals Program of Work BUDGET & FINANCIAL PERFORMANCE

COMMUNITY LEADERSHIP COALITION

VISION 100

MEMBER RETENTION & OUTREACH

DOWNTOWN ROGERS, INC.

DESTINATION ROGERS

WORKFORCE DEVELOPMENT & TALENT PIPELINE

LEADERSHIP ACTIVATION

PRO-BUSINESS ADVOCACY & GOVERNMENT AFFAIRS

BUILDING EXPANSION AND REMODEL

Balance Budget and Grow Reserves Develop Sustainable Funding Model Cultivate Investors for Increased Funding

Deliver “Over the Top” Customer Service

Maximize Member Contact and Feedback

ECONOMIC DEVELOPMENT

Prepare Downtown for Sustainable Growth Attract New Business Investment Attract New Housing Investment Create Jobs and Business Expansion

DIVERSITY, EQUITY & INCLUSION

Champion New Initiatives and Best Practices Convene the Minority Community Deliver Unique Programming to the Business Community

ENTERPRISE ADOPTION OF ACCRISOFT’S FREEDOM PLATFORM Resolve Outstanding Deployment Issues

Become Data-Driven: Optimize Database & Reporting

C h a m b e r Vo i ce | M A R C H 2 02 1

Integrate Citywide Communications Improve Collaboration and Cooperation

Activate Programming for Downtown Attractions & Amenities Deliver Successful DTR Farmers Market Create Long-Term Funding Strategy

Develop Talent Pipelines for Workforce Needs Connect Education with Industry Support Partner Programs and Initiatives

Advocate for Business-Driven Policy Engage Community in Political Process Drive Change and Initiatives for New Political Paradigm

LOWELL COMMUNITY STRATEGY Develop Relationships with Community Leaders Increase Outreach to Lowell Businesses Support City with Contracted Services

Integrate in Strategic Planning Implement Community Outreach to Champion the Plan Develop Resource Campaign

Develop Long-Term Shared Destination Vision Promote Rogers’ Role as an Arts & Entertainment Destination Activate Quality Experiences Promote Tourism to Rogers

Increase Leadership Development Engagement Activate NextGen Leaders with Programming Increase Outreach to Minority Community

Start Due Diligence Process

ON HOLD 100th ANNIVERSARY

Explore Opportunities for Creating Unique Branding Develop Celebration Activities Create Launch Plan with Timing

It’s always important to celebrate the achievements within our community. Join us as we highlight the personal and professional achievements, victories, and perseverance of our Rogers & Lowell community.

E V E N T D E TA I L S DAT E :

April 8, 2021 11:30 a.m.

WHERE: Stream Online from RogersLowell.com, Our Facebook® Page, or Our YouTube® Channel

SPONSORSHIPS AVAIL ABLE: Reach out to our Member Services team at MemberServices@rogerslowell.com for more information RogersLowell.com | MARCH2021

The Next Five Years | 2022-2027 As the Keeper of the Community Vision, the Chamber’s missionwork is focused on implementing our Vision 100 Community Action Plan for the Rogers-Lowell Area. Vision 100 is what our community has envisioned for itself in anticipation of the population reaching 100,000 in less than 15 years. We built our vision for the future by convening community tables to collaborate with residents and our leaders. Now, our way forward incorporates our community’s values. We are aligned with a shared vision. Vision 100 is the Chamber’s roadmap to enhance our quality of life and ensure readiness for the future. It guides our mission-work for the next five years through 2027.

Who We Are

We are your Chamber of Commerce. We are influencers for responsible growth, catalysts for positive change, and conveners of the community collaborating on solutions for today’s and tomorrow’s challenges. We are your regional Voice of Business and representation at the table. Ultimately, we help create a cohesive and connected community where people want to visit, live, invest, work, and play.

C h a m b e r Vo i ce | M A R C H 2 02 1

What We Do

We work with our members, partners, and investors to accomplish our mission-work. Together, we are the trusted source for growing our region’s business, activating high-impact leaders, and building a strong community. Our mission-work encompasses five key focus areas to achieve our Vision:

COMMUNITY DEVELOPMENT

We activate a diverse next generation of business and community leaders. We champion DEI (Diversity, Equity & Inclusion) initiatives, and we engage the right people at the right time to improve our quality of life with quality of place initiatives.

ADVOCACY & GOVERNMENT AFFAIRS

We serve as the regional link between business and government to ensure the Voice of Business is represented and heard. We engage the community in the political process from contacting a legislator to registering to vote. By working together, our voices influence positive legislative outcomes for business-driven, public policy.

SMALL BUSINESS & ENTREPRENEURIAL DEVELOPMENT

We curate essential resources for starting, running, and growing business. We open doors to new connections for small businesspeople and entrepreneurs through educational programs and networking events. We listen to our Small Business Council who guides us as the Voice of Small Business, and we advocate for business-friendly legislation by representing small business needs to our legislators.

ECONOMIC DEVELOPMENT

We create a pro-business, pro-growth economic environment. We spur economic growth as a key driver for increasing the sales tax base. Our work develops talent pipelines for current and future workforce needs by connecting educators with industries. We offer resources and support to help sustain growth and development from Downtown Rogers to Uptown Rogers and Lowell.

Why We Do It

We want to make the Rogers-Lowell Area “the center of world-class business, welcoming communities, and opportunities for all” – that’s our Chamber’s Vision. Our mission-work builds a place where people want to visit, live, invest, work and play. That achieves prosperity for everybody.

• Builds a Vibrant, Safe & Welcoming Community • Prepares Leaders for Future Regional Challenges • Helps Businesses Gain Competitive Advantage & Sustain Success • Attracts Top Talent to the Region with Quality of Life Initiatives • Represents the Voice of Business Locally, Statewide and Nationally • Prioritizes the Regional Legislative Agenda • Passes Business-Friendly Legislation • Influences Long-Term Prosperity and Quality of Life

• • • •

Helps Entrepreneurs Start, Run and Grow Businesses Enables Small Business Success Supports Minority-Owned Business Needs Promotes Small Businesses to Increase Visibility and Awareness

• Attracts, Retains and Expands Business and Industry • Grows Tax Base to Fund Education, Public Safety, and Infrastructure • Creates Jobs and Career Opportunities • Develops Talent Pipeline Required for World Class Businesses

DESTINATION MARKETING & MANAGEMENT

We activate quality experiences for both visitors and residents and market our destination by targeting leisure, meetings, sports, and relocation markets to visit and conduct their business here. We cultivate tourism to create economic and community development. Our destination leadership and stewardship help balance responsible economic growth with sustainable tourism and quality of life. We believe that building a place people want to visit also builds a place where people want to live and work. It all starts with a visit.

• • • •

Increases Tourism Revenue for Regional Businesses Generates a Return on Tourism Marketing Investment Drives Quality of Place Opportunities Champions and Sustains Destination’s Quality of Life

RogersLowell.com | MARCH2021

2021 Business Plan |

ur Marketing Communications division’s work impacts the Rogers-Lowell Area, Chamber members and partners, and the business community. They deliver easily accessible and up-to-date information about local businesses and our community by sharing stories about the Chamber’s mission, accomplishments,

strategic programs and major events. They also help to unify communications and messaging into “one voice” for our community.

Division Goals Goal #1: Unify Strategic Communications and Messaging into “One Voice” to the Community Goal #2: Monetize Chamber’s Digital Advertising Assets to Generate Incremental Revenue Goal #3: Advertise and Promote Chamber’s Mission Work, Results/Accomplishments, Strategic Programs, and Signature Events (Trade and Cash) Goal #4: Grow Social Media and Interactions with Target Audiences (Customers, Members, Investors and Community) Goal #5: Position Chamber as the “Voice of Business” and “Trusted Source” by Informing Target Audiences with timely and relevant and essential News, Information and Resources Goal #6: Promote RogersLowell.com to Increase Traffic and Convert Visitors to New Members via the Online Application Form

CLICK HERE

to Learn More About this Division and Read the Full Program of Work

C h a m b e r Vo i ce | M A R C H 2 02 1

Goal #7: Deliver in-house agency Design Expertise and Creative Production Services to support success of each Chamber’s division and save money for the Chamber Stretch Goal #8: Develop a new In-Bound Marketing Program for Lead Generation

| 2021 Business Plan

ur Accounting and Finance division prepares useful, relevant, and clear financial information and statements for the Chamber in accordance with generally accepted accounting principles (GAAP) in the U.S. Working with both internal customers and external partners, they provide the right data to the right people at the right time to

facilitate our organizational success. They also support the human resource needs of the organization.

Division Goals

Goal #1: Provide Quality Financial Data; Understandable, Reliable, Relevant Financial Analysis and Reporting Goal #2: Engage and convene our Finance Support Teams: Audit Committee and the 401(k)Trustee Committee, Facilitating Fiscal Oversight, Monitoring, and Guiding Accounting & Finance Goal #3: Manage Human Resource Health and Wellness Benefits for a Growing Staff

CLICK HERE

to Learn More About this Division and Read the Full Program of Work

RogersLowell.com | MARCH2021

2021 Business Plan |

embership in the Chamber is a direct investment in the work we do to grow business and build community. Our Member Services division helps you understand how to connect, invest and grow with us. Whether you are a community partner, member, or both, we provide “over-the-top” customer

service by offering valuable information, services and programs to deliver value and return on your investment with the Chamber.

Division Goals

Goal #1: Provide Five-Star Customer Service to Customers, Members and Investors Goal #2: Provide Value-Added Member Benefits Goal #3: Increase Annual Investment Revenue Goal #4: Utilize Digital Tools for Data-Driven Efforts

CLICK HERE

to Learn More About this Division and Read the Full Program of Work

C h a m b e r Vo i ce | M A R C H 2 02 1

| 2021 Business Plan

ur Customer Service division has a reputation of delivering excellent customer service to external and internal customers. They ensure cohesion within the Chamber and Community through effective communications, processes and procedures. In addition to supporting the Chamber’s goals, they help our

visitors, members, new residents and board members get information they need to know.

Division Goals

Goal #1: Provide “Over the Top” Customer Service to our Visitors, Residents, Members and Staff Goal #2: Provide “Over the Top” Customer Service to our Campaign Donors/Investors Goal #3: Provide “Over the Top” Customer Service on behalf of the Rogers Development Foundation to our Students and Donors Goal #4: Provide “Over the Top” Customer Service on behalf of U.S. Chamber of Commerce Accreditation Contact Us

How can we help you today? (479) 636-1240

CLICK HERE info@rogerslowell.com

to Learn More About this Division and Read the Full Program of Work

RogersLowell.com | MARCH2021

2021 Business Plan |

ew job creation and business expansion impact businesses by creating meaningful opportunities to sell goods and services to new businesses and residents. Our Economic Development Division works with industries both large and small to increase job growth and business expansion. They also work with

individuals to support and increase our growing small business community.

Division Goals

Goal #1: Be a Business-friendly Community Focused on Business Growth and Commercial Development in Rogers and Lowell Goal #2: Invigorate Commercial Development in Lowell through Business Expansion and New Retail Opportunities through $5 Million in New Capital Development Goal #3: Create Workforce Development Opportunities in Our Community Goal #4: Engage the Small Business Community Goal #5: Engage Minority Communities within Northwest Arkansas with Programs and Offerings

CLICK HERE

to Learn More About this Division and Read the Full Program of Work

C h a m b e r Vo i ce | M A R C H 2 02 1

Goal #6: Continue to Create Quality of Place Initiatives to Attract a Diverse, First-Class Workforce

| 2021 Business Plan

ur Downtown Development division is the primary point-of-contact for economic development in Downtown Rogers and provides resources and help implementing the Downtown Rogers Initiative Plan. They focus on increasing the number of businesses, employees, and residential properties in the downtown core. They also

cultivate strong relations with existing businesses and government entities, identifying opportunities to activate underutilized properties, connecting potential partnerships and facilitating business relations to maximize resources for downtown and the surrounding community.

Division Goals Goal #1: Increase Multi-Family/Mixed-Use Residential Development Downtown Rogers Goal #2: Attract Supplier, Professional Services and Light Manufacturing Employers and Jobs to Downtown Rogers Goal #3: Establish the Rogers-Lowell Area Chamber of Commerce as the Primary Point-of-Contact for Doing Business in Downtown Rogers Goal #4: Connect All Activities to the Mission of Economic Development and the Master Plan with at Least Six Public Announcements Goal #5: Showcase Why Downtown Rogers is an Ideal Place to Conduct Business, Raise a Family and Enjoy Quality of Life Amenities and Activities Goal #6: Develop and Promote Downtown Rogers as a Destination Location for Arts, Music and Other Interactive Experiences Goal #7: Build Community Value through Effective Activation of Under-Utilized Properties

CLICK HERE

to Learn More About this Division and Read the Full Program of Work

RogersLowell.com | MARCH2021

2021 Business Plan |

ur Government Affairs division serves as the link between members and local, state and federal government by advocating for pro-business and quality of life issues that are important to Northwest Arkansas. They also engage in activities that produce long-term positive impacts including voter registration

and education, engagement of members in the political process and continuously improved outreach efforts.

Division Goals

Goal #1: Serve as the Regional Link Between Business and Government by Defining Legislative Priorities that Help Our Local Economy Grow Goal #2: Ensure the Voice of Business is Heard and Represented On Local, State, and National Legislative Policy Issues Goal #3: Advocate For Business-Driven Policy that Impacts Businesses of All Sizes (Taxation, Regulation, infrastructure, Etc.) Goal #4: Engage the Community in the Political Process Including Registering to Vote, Contacting Legislators, Hosting Educational Forums, and Organizing Calls to Action

CLICK HERE

to Learn More About this Division and Read the Full Program of Work

C h a m b e r Vo i ce | M A R C H 2 02 1

Goal #5: influence Long-Term Prosperity and Quality of Life For Our Region

| 2021 Business Plan

rograms in our Community Development Division impact and enhance the quality of life in Rogers, Lowell and the region. They are committed to expanding our diversity, equity and inclusion (DEI) initiatives to better welcome the growing number of residents, workers, and visitors from all backgrounds. They also support educational

programs and help develop our leaders for the future.

Division Goals

Goal #1: Positively Impact Future Leaders Goal #2: Ensure Leaders Represent the Entire Community Goal #3: Increase and Activate Next Gen Leaders with Programming through Northwest Arkansas Emerging Leaders (NWAEL) Goal #4: Monetize Chamber’s Spanish Seminar Series Quarterly Educational Opportunities Goal #5: Increase Minority Small Business Membership Goal #6: Improve Graduation Rates for Minority Students Goal #7: Serve as the Welcoming Coordinator for the City of Rogers CLICK HERE

to Learn More About this Division and Read the Full Program of Work

RogersLowell.com | MARCH2021

2021 Business Plan |

isit Rogers creates economic opportunity for our community by attracting meetings, conventions, tournaments, events and leisure visitors to the city of Rogers and Northwest Arkansas. Overseen by the Rogers Advertising and Promotion Commission, Visit Rogers is our Destination Marketing Organization

responsible for marketing the city to visitors.

Division Goals

Goal #1: Promote Rogers as a World Class Destination, generating tourism revenue that funds investment in building the destination’s strength and quality of place Goal #2: Build Awareness of Rogers as a World-Class Destination through Digital, Print, and Social Media Marketing Strategies Goal #3: Align the Rogers Community Around a Shared Value Vision for Tourism Goal #4: Champion Destination Leadership Principles and Practices in Rogers Goal #5: Support Rogers-Lowell Area Chamber of Commerce Goals and Objectives with Visit Rogers Destination Leadership CLICK HERE

to Learn More About this Division and Read the Full Program of Work

C h a m b e r Vo i ce | M A R C H 2 02 1

| 2021 Business Plan

owntown Rogers (DTR), Inc. creates experiences designed to bring our community together in the downtown district to celebrate the past and embrace the future. They work hard to make downtown a destination where people can explore our historic brick streets and buildings and enjoy fun, recreational activities.

It’s all about uniting the downtown area’s unique mix of creatives, artisans, cuisine, and entertainment.

Division Goals

Goal #1: Bring the Community Back Together Again in Our Newly Renovated Spaces Goal #2: Relaunch DTR Farmers Market with Base for Continued Growth Goal #3: Strong Community Support for Program Funding

CLICK HERE

to Learn More About this Division and Read the Full Program of Work

RogersLowell.com | MARCH2021

December 2020 January 2021

NEW MEMBERS | AIR EVAC LIFETEAM - AIR MED CARE NETWORK

OASIS OF NORTHWEST ARKANSAS

712 W. MAPLE AVE. | SPRINGDALE, AR 72764 (870) 809-9186 | WWW.LIFETEAM.NET AIR AMBULANCE

115 N. DIXIELAND ROAD | ROGERS, AR 72756 (479) 268-4340 | WWW.OASISFORWOMENNWA.ORG ORGANIZATIONS

CIGNA

PROVIDENTIAL HOME CARE

3340 PLAYERS CLUB PARKWAY, SUITE 210 | MEMPHIS, TN 38125 (901) 748-4100 | WWW.CIGNA.COM INSURANCE

113 PARKWOOD ST., STE. B | LOWELL, AR 72745 (479) 668-4338 | PROVIDENTIALHOMECARE.COM HOME HEALTH SERVICES

EUSTASIS PSYCHIATRIC & ADDICTION HEALTH

RITTER COMMUNICATIONS

2000 S. PROMENADE BLVD., STE. 202 | ROGERS, AR 72758 (479) 427-7722 | WWW.EUSTASIS.COM HEALTHCARE CONSULTANTS

(870) 919-9396 | WWW.RITTERCOMMUNICATIONS.COM TELEPHONE COMMUNICATION SERVICES

FOOD THERAPY NWA

4404 S J.B. HUNT DRIVE | ROGERS, AR 72758 (479) 900-0794 | WWW.SALTGRASS.COM RESTAURANTS - STEAKHOUSES

ROGERS, AR 72756 (757) 477-1137 | FIND US ON FACEBOOK FOOD TRUCK

HENDERSON ENGINEERS 1803 PHYLLIS ST., STE. 200 | BENTONVILLE, AR 72712 (479) 770-0021 | WWW.HENDERSONENGINEERS.COM ENGINEERS-ELECTRICAL - MECHANICAL

HYATT PLACE 348 E. VAN ASCHE DR. | FAYETTEVILLE, AR 72703 (479) 601-8450 | WWW.HYATTPLACEFAYETTEVILLESPRINGDALE.COM HOTELS - MOTELS

NWACC WORKFORCE & ECONOMIC DEVELOPMENT ONE COLLEGE DRIVE | BENTONVILLE, AR 72712 (479) 936-5175 | WWW.NWACC.EDU/WORKFORCE/DEFAULT.ASPX COLLEGES AND UNIVERSITIES

C h a m b e r Vo i ce | M A R C H 2 02 1

SALTGRASS STEAKHOUSE OF ROGERS

SRM PRODUCTIONS (870) 365-6302 | SRMPRO.US EVENT PLANNING

STRATEGIC BUSINESS CONSULTING, INC. ROGERS, AR 72756 (479) 936-1381 CONSULTING - BUSINESS & MANAGEMENT

VETERANS COUNCIL OF NWA, INC P.O. BOX 3085 | BELLA VISTA, AR 72715 (501) 944-2967 | WWW.VETWALLOFHONOR.ORG ORGANIZATIONS

Chamber Voice of Business Communication Channels

The Chamber’s newsletter, blog, podcast and videos are your trusted sources for information and stories about our mission-based strategic focus areas.

Content is delivered in these four formats to make it simple and easy for audiences of all generations to stay connected to business and community news.

READ CURRENT & PREVIOUS ISSUES ONLINE

ISSUU.COM/RLACC This monthly newsletter tells the stories you really need to know about the Chamber’s mission, news, programming, members and community partners. Features include regular sections like the Small Business Corner, Focus on the Community, Focus on Industry, and Focus on Small Business along with a list of new members, photos of recent ribbon cuttings and a Quick Reference Calendar.

FIND US ONLINE

ROGERSLOWELL.COM/BLOG/ This online channel connects you to relevant content from subject matter experts (SMEs) across Northwest Arkansas. Chamber staff and guest writers deliver compelling posts related to their professional expertise on a variety of subjects. The Chamber welcomes your ideas for stories. F I N D U S O N T H E S E P L AT F O R M S

The Rogers-Lowell Area Chamber of Commerce’s Voice of Business Podcast debuted in May 2017. The podcast covers topics of regional and statewide interest, current events, legislative events, interviews with community leaders, local and state elected officials, newsmakers, and community and economic developers. You can find the Chamber Voice of Business Podcast online and subscribe. Just search “Chamber Voice of Business” on any of these platforms and start listening to one of Northwest Arkansas’s premier business podcasts today!

FIND US ON YOUTUBE SEARCH

ROGERSLOWELLCHAMBER

Catch up quickly on the Chamber’s news stories by watching online videos delivered in three categories: mission-based focus areas, Chamber events coverage and member spotlights/testimonials.

RogersLowell.com | MARCH2021

MEMBERSHIP RENEWALS | 30+ YEARS

Moser Corporation - 74 years Meeks Building Center - 70 years Rogers Land Company Real Estate - 70 years Mercy Northwest Arkansas - 65 years Rogers Iron & Metal Corporation - 62 years Black Hills Energy - 55 years Village Insurance, Inc. - 55 years Hinson & Company, Inc. - 52 years Northwest Arkansas Democrat-Gazette - 52 years Rogers Health and Rehabilitation Center - 48 years Hight Jackson Associates, P.A. - 47 years Realty Title - 45 years ACE Glass - 44 years Executive Coffee Service - 43 years Winter Moving & Storage - 43 years Al McCarty Jewelers - 42 years The Stitt Group - 42 years Matthews, Campbell, Rhoads, McClure & Thompson, P.A. - 41 years Prairie Creek Marina - 41 years Simmons Bank - 41 years HUNT VENTURES - 39 years Jiffy Kwick - 38 years Office of Human Concern - 38 years Beaver Water District - 36 years Stribling Inc. - 36 years State Farm Insurance - Roger Clark - 35 years Beaver Lake Aviation - 34 years Haven Managed Services - 33 years Professional Business Systems - 33 years Dennis Electric, Inc. - 32 years Marvin’s Building Maintenance Co., Inc. - 32 years Pinnacle Country Club - 32 years CJRW - 31 years Dr. Shawn Lee, D.D.S., P.A. - 31 years Dyer Electric, Inc. - 31 years

21-30 YEARS

Arkansas & Missouri Railroad Arkansas Public Theatre Best Sign Group David Harris Construction Co. First Security Bank Job Guide Kinco Constructors, LLC Lindsey & Associates - Martha Prowell/The Prowell Team Lost Springs Golf & Athletic Club, Inc. Mitchell, Williams, Selig, Gates & Woodyard, P.L.L.C. Monte Ne Inn Chicken Restaurant New Hope Boarding & Grooming Northwest Arkansas Home Builders Association The Pentecostals of Northwest Arkansas Raymond Burns, CCE

Regency 7 Ridout Lumber Yard Single Parent Scholarship Fund of Benton Co. Unruh Chiropractic & Wellness Center Year Round Lawncare/Lexa’s Pottery

11-20 YEARS

Allstate Insurance - Corey Davidson’ AMP Sign & Banner ArkanPaws Pet Sitting Bailey & Oliver Law Firm Bailey & Thompson Tax & Accounting, P.A. BancorpSouth Bankers Capital Funding BEI Electric, Inc. Blue Cliff College Brashears Furniture C.R. Crawford Construction Career Development Partners Inc. Carpet One Floor & Home Children’s Advocacy Center of Benton County Circle of Life Hospice Clear Energy, Inc. Colliers International Crye-Leike Realtors - Doug Gibson Dale Carnegie Training of the Midsouth Dancenhance Entertainment Domino’s Pizza Elite Promotions, Inc. Engineering Services, Inc. Fish City Grill Friendship Community Care Good Steward Pet Sitting Service H&R Block Hobbs State Park - Conservation Area Hudson Appraisals, Inc. JKJ Architects, PLLC Kendal King Group King Burrito & Taqueria Kumon Math & Reading Center of Lowell LeaderOne Financial Life Styles, Inc. MainStay Suites Metro Applicances & More Midwest Block and Brick Northwest Arkansas Food Bank Old Town Autobody & Sales, Inc. Outback Steakhouse Ozark Regional Transit Pinnacle Media LLC/Univision Ruth’s Chris Steak House Schlotzsky’s/Cinnabon Scott Family Amazeum Securitas Security Services USA, Inc. Shelley M. Parson Insurance Agency Sonic Drive-In #4211

C h a m b e r Vo i ce | M A R C H 2 02 1

December 2020 January 2021

Specialized Real Estate Group Steve Landers Toyota NWA Sunshine School & Development Center TekTrendz, LLC Tire Tracks TPC - More Than Payroll Trike Theatre UL Waste Management of Northwest Arkansas

6-10 YEARS

Arkansas Philharmonic Orchestra Bass Pro Shops Outdoor World Belle Journee Spa Buster’s Liquor, Fine Wine, and Beer Casey’s General Store Cedar Lodge Arkansas Resort Cosmic Cavern Crain Hyundai of Fayetteville DEFY Rogers HighRise DW2 Video Productions Ed Cooley Gallery England Family Dental Farmers Insurance Group - Kurt Haddock Flying Fish Freddy’s Frozen Custard & Steakburgers Goodwill Industries of Arkansas Guardian CPA HoganTaylor LLP Hogeye Inc. Jake’s Fireworks Lowell Veterinary Center Magnolia Place Alzheimer’s Special Care Center NWA Starwood Customs Ozark Beer Company Ozarks Water Watch Patterson Home Builders, Inc. Peterbilt PacLease/Larson Transportation Preston and Company Rick’s Bakery/Rick’s Streetside Studio Simplemachine Smokin’ Joes Ribhouse, Inc. Southern Reprographics, Inc. Spiritueux Wines & Liquors Tech Machinery, LLC Tortilleria La Popular LLC Tusk and Trotter American Brasserie TWI Training Solutions Inc.

2-5 YEARS

A.G. Russell Knives Academy of Professional Cosmetology All Weather Air Service Anderson Engineering, Inc. The Arkansas 529 College Investment Plans Arkansas Children’s Northwest

Arkansas Early Learning, Inc. Barton Consulting LLC C & D Floor Covering and Renovations LLC Club Frisco DC Sparks Construction, LLC Duluth Trading Co. Envision Nutrition EVT - Enterprise Vision Technologies Flip Side Ninja Park Tom Ginn Haas Hall Academy Hapa’s Hawaiian Bar & Brill/Healthy Innovations Havana Tropical Grill IntegriTech J and S Income Tax Lee Kissinger -eXp Realty NWA Branch Living Tree Pediatrics, PLLC Nicole’s House Oasis of Northwest Arkansas Ozark Comprehensive Dentistry Parkside Public Pho 85 Noodle House, LLC The Rail A Pizza Company Rockhill Studios RockHouse Industries, Inc. Sam’s Club #4808 Scooter’s Coffee Skyline Printing & Merchandise LLC Sparks Group (Specialty Plant Services) Spectrum Brans Strategic Consulting Services, LLC Studio 300 Supreme Lending Trane Heartland District - Northwest Arkansas United States Postal Service Urban Forest Axe House Walter’s Boot & Shoe Repair Wiggins Incorporated Yeyo’s El Alma de Mexico

1 YEAR

49 West Apartments Anna Grace Formals Chapel Ridge of Springdale Clevenger Financial Equity Business Solutions, LLC FHB Ventures Gathered Goods NWA H&R Block (Branch Enterprises) Hartley Flooring Serena Smith State Farm TheatreSquared Turner Financial

Presented by |

Happening April 1-20, 2021 | You Can Still Register! The NWA Employment Showcase is returning after its successful launch in 2020. An engaging, online format improves upon the existing job fair format by taking it online and showcasing available jobs and careers in our region for the entire month of April.

Employers Hosted at RogersLowell.com, participating businesses can submit a custom video describing available positions, company culture, ideal candidates, and other relevant information, or post a pre-recorded Zoom interview about the positions with Chamber staff (for a small additional fee).

Webspaces • Showcase your company’s recruitment video (up to 60 seconds). • Feature a short blurb about your company's work culture, jobs available, and other supporting information for job seekers. • Link to your company's job listings on your website, or a direct link to an application website such as indeed.com or linkedin.com.

Job Seekers

The online NWA Employment Showcase will provide job seekers direct links to job postings for quick and easy access. They will also be able to learn about dozens of career opportunities and unique companies in our area all on one easy-to-navigate web page format.

Don’t miss out on the NWA Employment Showcase beginning April 1, 2021. Registration is happening now at RogersLowell.com. RogersLowell.com | MARCH2021

THE FUTURE OF NEWS HAS ARRIVED Join the Northwest Arkansas Democrat-Gazette Digital Replica Program and experience the newspaper every day on an iPad that’s included in your subscription at no extra cost.*

R E A S O N S TO R E A D T H E D I G I TA L R E P L I C A

The ZOOM

The Northwest Arkansas Democrat-Gazette digital replica edition makes it simple to zoom in for an easy-to-read view of the newspaper.

The AUDIO

Don’t miss the news because of a busy schedule. Let your device read the Northwest Arkansas Democrat-Gazette to you from the digital replica edition.

The PHOTO QUALITY

The Northwest Arkansas Democrat-Gazette digital replica edition displays more photos and graphics in full color at higher quality than the printed edition.

$ SALES and ADS

Clickable website addresses, email addresses and phone numbers make it quick and easy to check out the details of sales and services.

The ARCHIVES

Your subscription allows you to look at past editions of the Northwest Arkansas Democrat-Gazette, going all the way back to 2002!

No More WAITING

Get your newspaper early! Start your day with Northwest Arkansas Democrat-Gazette digital replica edition - available for download as early as 4 a.m.

nwaonline.com/ nwaipad or call 1-866-927-5201 *iPad must be returned within 30 days of termination of account.