Chamber Voice of Business Newsletter | April 2022 by Rogers Lowell Chamber

April 2022 | Vol 17 Issue 4

Rogers Welcomes Regional “Rally with a Purpose” October 5-8

The Bikes, Blues & BBQ Motorcycle Rally announced earlier this year it is relocating from Fayetteville to Rogers for its main base of operations. The city’s recent infrastructure investments and central location in the region make it an ideal choice to serve as host. Even though the event will anchor in Rogers, it will remain regionally focused showcasing various activities throughout cities in Northwest Arkansas. See Story on Page 4

W HAT ’ S IN TH IS I SSUE ? 3��Chamber Staff & Board of Directors 4 ��Rogers Welcomes Regional “Rally with a Purpose” Continued 6�� Chamber’s Go Downtown Rogers Program Launches Communications Channels 7�� Chamber Educates Rogers Public Schools Students About New LEAD Program 8 �� How to Grow Any Business with Bikes, Blues & BBQ Rally Event and Tourists 9��Gaby’s Bakery Named Small Business of the First Quarter 9��Keith Branch Recognized with Ambassador of the Year Award 10 ��Chamber’s Mission-Work Develops Talent Pipelines for Current and Future Workforce Needs 11��2022 Annual Stakeholder & Family Engagement Event 12��Chamber Welcomes New Staff 14��Visit Rogers Team Attends Arkansas Governor’s Conference on Tourism 16��Downtown Merchant News • Ozark Beer Company Encourages Growth of Small Businesses and Nonprofits • The Friendly Bookstore & Palmer Violin Shop Moving to New Locations

18��Focus on the Community Articles • • • • • • • • •

Rogers-Lowell Area Chamber of Commerce 317 West Walnut Street Rogers, Arkansas 72756 P: (479) 636-1240 F: (479) 636-5485

C h a m b e r Vo i ce | A P R I L 2 02 2

City of Rogers Hires Permanent Chief of Police to Lead Rogers Police Department TheatreSquared Unveils 2022-23 Season, Receives Award for Architecture Promenade Commons Opens in Rogers Ozark Regional Transit Expanding and Improving On-demand Transit Model Chris York, FACHE, Named Market Chief Executive Officer of Northwest Health Rogers City Council Approves Cultural Plan for the City Beyond the Ozarks Offers Guided River Tours of Beautiful Northwest Arkansas City of Rogers Unveils Railyard Live 2022 Concert Series Lineup Loloft, Secures Funding and Opens First Location Combining Co-working with Micro-warehousing

26��New Members | February 2022 27 ��Ribbon Cuttings | February 2022 28 ��Membership Renewals | February 2022 29��Chamber Business Connect & Educational Events

CHAM BE R S TAFF Raymond Burns, CCE President/CEO rburns@rogerslowell.com

Brad Phillips Senior Vice President of Marketing Communications brad@rogerslowell.com

Nick Smith Creative Services Director nick@rogerslowell.com

Marni Rogers, IOM Member Relations Manager marni@rogerslowell.com

J.R. Shaw, IOM Executive Director/Executive Vice President | Visit Rogers jr@rogerslowell.com

Ross Phillips Senior Vice President of Community Development ross@rogerslowell.com

Loretta Gomez Finance Manager loretta@rogerslowell.com

Justin Freeman Marketing Communications Manager justin@rogerslowell.com

Katie Burns Vice President of Operations katie@rogerslowell.com

Geovanny Sarmiento Senior Vice President of Community Engagement & Inclusion geovanny@rogerslowell.com

Kelly Parker, TMP Director of Marketing & Communications | Visit Rogers kelly@rogerslowell.com

Shelle Summers, IOM Senior Vice President of Membership Services ssummers@rogerslowell.com

Vickie Grotts, IOM Vice President of Accounting & Finance vickie@rogerslowell.com

Luke Wiggins, TMP Director of Sales | Visit Rogers luke@rogerslowell.com

Steve Cox Senior Vice President of Economic Development steve@rogerslowell.com

Karen Wagaman Vice President of Downtown Development karen@rogerslowell.com

Jacque Eakins Account Executive jacque@rogerslowell.com

Executive Committee

B OARD OF D IREC TORS 2022 Directors

Ron Branscum, Strategic Business Consulting David Kimball, Benchmark Group Jerra Toms, University of Arkansas Walton College of Business John-Michael Scurio, George’s Inc. Tanya Smith, Turpentine Creek Wildlife Refuge Melissa Turpin, Honeycomb Kitchen

Daizy Andrade, University of Arkansas Bruce Barkley, KHBS/KHOG Dr. Marlin Berry, Rogers Public Schools Andrew Branch, NWA National Airport-XNA Larry Cooper, Embassy Suites NW Arkansas Brad Crain, Arvest Benton County Ever Cuellar, First Security Bank Mike Dodge, Carroll Electric Coop. Corp. David Faulkner, Pinnacle Hills Promenade

2023 Directors

Kristen Boozman, Portfolio Sotheby’s International Realty Dean Fisher, Glad Manufacturing Angela Grayson, Precipice IP Patrick Kerrwood, Northwest Health Mat Mozzoni, Cox Business Knight Weis, Signature Bank of Arkansas

Ex-Officio Directors

Cathy Foraker, AT&T David Foster, APAC - Central, Inc. Bradley Hardin, AEP/SWEPCO Greg Hines, Mayor, City of Rogers Tom Hopper, Tallchamps, LLC Corry Hull, BHC Insurance Emily Ironside, Crystal Bridges Museum Dr. Evelyn E. Jorgenson, Northwest Arkansas Community College Peter Lane, Walton Arts Center Chris Moore, Mayor, City of Lowell

Division Chairs Community Development – Josh Vasquez Membership Services – Tanya Smith Economic Development – Brad Crain

Holly Clarke Special Events Coordinator holly@rogerslowell.com

Jivette De Jesus Community Engagement and Inclusion Manager jivette@rogerslowell.com

Meredith Alvarez Customer Relations Specialist meredith@rogerslowell.com

2024 Directors

Michael Parker, Nabholz Charlotte Rankin, Mercy NWA Gaven Smith, J.B. Hunt Transport Stennett Thompkins, AAA Insurance Brandy Tuft, Ernst & Young Josh Vasquez, Encore Bank

Barry Moehring, Benton County Judge Joey Msall, Black Hills Energy Mickey Rapier, Fellowship Bible Church Rafael Rios, Yeyo’s Mezcaleria & Taqueria at the 1907 Dr. Jim Rollins, Northwest Technical Institute Denise Thomas, Arkansas World Trade Center Scott Tidwell, Matthews, Campbell, Rhoads, McClure & Thompson Dick Trammel, Chairman Emeritus Jeff Wood, Tyson Foods

Audit Committee Government Affairs – Angela Grayson Destination Marketing – Larry Cooper

Ron Branscum Knight Weis Brandy Tuft

w w w.Roger sL owell.c om | APRIL2022

...Continued from Page 1

“Rally with a

” Purpose E

stablished in 2000 by local leaders, Bikes, Blues & BBQ is now the world’s largest charity motorcycle rally and benefits women, children, and the underserved members of the Northwest Arkansas community. Over the course of 20 years, it has raised over $3 million for local charities.

The family friendly event attracts thousands of visitors and

motorcycle enthusiasts coming annually to Northwest Arkansas during rally weekend. This popularity and growth helped it evolve quickly into a “Rally with a Purpose” with proceeds paid directly to charities in need. In 2020, the rally funded $50,000 in grants to the community with funds raised from the raffle of a Harley-Davidson motorcycle. Organizers encourage local nonprofits whose mission work serves women, children, and the underserved to apply and become year-round partners and volunteers. If you would like more information about volunteer opportunities, contact Lakyn Moren, Bikes, Blues and BBQ Assistant Director of Operations: info@bikesbluesandbbq.org

Rally Stimulates Regional Economy Rogers officials are excited about not only the benefits to local charities but also the regional economic impact especially as hospitality businesses navigate the recovery from the pandemic. Raymond Burns, President/CEO of the Chamber, said, “If you look at what Rogers has been doing over the last 10-15 years, all the infrastructure that we need to host something of this magnitude has been under construction and development. Things like our convention center, the Walmart AMP, Topgolf and the revitalization of downtown with the new Railyard Park and Butterfield Stage.”

C h a m b e r Vo i ce | A P R I L 2 02 2

The Rally’s last Economic Impact Study found that the economic impact on the Northwest Arkansas Metropolitan Statistical Area (MSA) is over $80 million with an estimated sales tax generation of just under $5 million for state taxes and $2.5 million for city and county taxes. “We’ve gone through two years of absolute hell for our hospitality businesses,” Burns said. “To bring this many people to town over four days is going to be a huge shot in the arm for all those folks. Not just in Rogers but everywhere. I think we’re looking for an operation that runs smoothly and safely. We’re looking for an operation that continues to give philanthropically.”

Rally Offers Safe Activities for All Ages The Rogers-Lowell Area Chamber of Commerce and City of Rogers are currently collaborating with organizers, law enforcement agencies and first responders to help ensure it runs as smoothly and safely as possible. Event organizers have enjoyed a longstanding relationship with local law enforcement and fund training classes for the Benton County Sheriff’s Office, among others, with security being the top priority. The Chamber and City are also working with organizers to help promote the event and communicate essential information to the public. Each year, special events are offered for children and include art, music, and entertainment activities. To stay informed, follow the Chamber on social media for updates as they become available. Opt-in to the Bikes, Blues & BBQ newsletter to keep up to date with the latest news and developments. Visit the home page, scroll to the bottom, and submit your email address. Learn More at Bikes Blues & BBQ’s website.

w w w.Roger sL owell.c om | APRIL2022

n important part of the Chamber’s mission-work is being the trusted source of information for growing business, activating leaders, and building community. In alignment with that mission, and to support recent growth and revitalization of Downtown Rogers,

the Chamber recently launched its Go Downtown Rogers communications channels including a weekly newsletter, social media (Facebook and Instagram), online community calendar and a soon to launch, new website. These channels promote what’s happening in Downtown Rogers, share business news and community events, and feature locally owned businesses and places of interest to explore.

Promoting a Growing and Vibrant Downtown The Go Downtown Rogers channels also help the community-atlarge and visitors keep up with new additions to our vibrant downtown

Chamber’s Go Downtown Rogers Program Launches Communications Channels

business community, including vendors, boutiques, and professional services. In addition, it brings awareness to the growing list of restaurants, bars, breweries, food trucks and coffee shops offering tasty new culinary experiences.

Go Downtown Rogers eNewsletter | How to Subscribe The weekly Go Downtown Rogers enewsletter (sponsored by CEI Engineering Associates, Inc.) highlights the people who are investing and building business in the heart of our community through a new series of articles about entrepreneurs contributing to our creative economy. Content is created to plant seeds that will help businesses think about opportunities for offering experiences and unique events. The newsletter offers ideas for businesses to develop future collaborations within the business, non-profit and/or education community. We invite you to get connected by subscribing to the weekly newsletter. CLICK HERE or visit the www.RogersLowell.com home page. 1) Scroll to the bottom to “Connect With Us,” 2) Enter your email, 3) Click Go and 4) Opt-in by selecting Go Downtown Rogers.

Community Calendar | How to Submit Events The new community calendar of events helps locals and visitors plan evenings and weekends by highlighting businesses offering experiences such as wine and beer tastings, cooking and dance classes, running groups, craft beer releases, book clubs, pop-up shops, film festivals, meetthe-author events, fundraisers, supper clubs, and artists receptions. It also showcases the vibrant downtown night life including live music, art, dance, theatre and more.

Visit the Community Calendar of Events Events | Rogers-Lowell Chamber of Commerce (rogerslowell.com)

Submit a Community Event My Account | Rogers-Lowell Chamber of Commerce (rogerslowell.com)

C h a m b e r Vo i ce | A P R I L 2 02 2

Chamber Educates Rogers Public Schools Students About New LEAD Program

ogers-Lowell Area Chamber of Commerce staff partnered

with tools, training, and direction in their pursuit of higher education,

with community leaders in February to teach local

and it clears a path to career opportunities when the participants

students at Rogers High School, Rogers Heritage High

are ready to enter the job market, helping local businesses with

School, and Rogers New Technology High School about

workforce development.

the new LEAD program offered by the Chamber’s

Community Development Division.

What is the New LEAD Program? The LEAD (Leadership, Education, Activation & Development) project is a strategic support program for Hispanic/Latino students in Rogers Public High Schools. LEAD provides new opportunities for academic success. It helps to better prepare our community’s youth

The project is made possible by a recent grant from the American Electric Power Foundation to the Rogers Development Foundation. It enables both the Chamber and Rogers Public Schools to achieve DEI goals by engaging at risk Hispanic/Latino students to increase graduation rates, set them on career pathways, and help them build personal and professional networks to foster connections. To learn more about this initiative, contact Geovanny Sarmiento at (479) 619-3186 or geovanny@rogerslowell.com.

w w w.Roger sL owell.c om | APRIL2022

How to Grow Any Business with Bikes, Blues & BBQ Rally Event and Tourists he Rogers-Lowell Area Chamber of Commerce is partnering with Startup Junkie to offer a Chamber to Community (C2C) seminar – choose from two dates, either May 23 or June 6. Join Business Consultant Martha Londagin to learn real-world tips and ideas for growing your business revenues,

engaging your current customer base, increasing your community presence, and invigorating your whole team during this important regional motorcycle rally event. The annual Bikes, Blues and BBQ motorcycle rally brings hundreds of thousands of motorcycle enthusiasts, tourists, and spectators to Northwest Arkansas for this annual event spanning over two decades of success. These tourists and local attendees bring with them millions of dollars in disposable income opportunities for local businesses. This is also the largest nonprofit motorcycle rally fundraising event in the United States, with all profits from the rally benefitting NWA nonprofit groups. Learn how your business can be an active part in supporting this community endeavor. For the first time, on October 5-8, 2022, the rally’s base and headquarters will be in Rogers. Other cities such as Eureka Springs, Springdale, Siloam Springs, and many others will still be hosting additional major BBB activities as well.

About the Speaker

Chamber to Community – Free In-Person Seminar

How to Grow Any Business with Bikes, Blues & BBQ Rally Event and Tourists Join NWA Business Consultant Martha Londagin to learn real-world tips and ideas for growing your business revenues, engaging your current customer base, increasing your business’ community presence, and invigorating your whole team during this important regional motorcycle rally event.

Martha Londagin is not only an experienced business consultant with the Startup Junkie Foundation of Fayetteville, having served entrepreneurs and businesses in the nine-county NWA region for many years, a licensed attorney in two states, a former public school educator and small business banker…she is also a self-proclaimed “Biker Chick,” and she and her husband attended the very first Bikes, Blues and BBQ rally in 2000 before it even had an official name since her husband, Doug, was part of the original “ride group” that helped it begin. Martha has never missed any BBB rally. She has enthusiastically presented this marketing workshop for business owners since 2014 all over the region, to the Arkansas Festivals & Events Association’s annual conference, assisted many towns and their chambers of commerce and leaders in the past 20+ years with understanding motorcycle enthusiasts, tourists and biker culture for small business owners and communities to thrive and enjoy the rally days. She also has community event and marketing training experience working with the Stuttgart,

Registration Required | Choose FROM Two Dates/VENUES May 23, 2022 6:00 p.m. – 8:00 p.m. Rogers-Lowell Area Chamber of Commerce 317 W. Walnut St., Rogers – Or – June 6, 2022 6:00 p.m. – 8:00 p.m. Supply Chain Hall of Fame 5111 W. JB Hunt Dr., Rogers

Arkansas Duck Festival.

MARTHA LONDAGIN Business Consultant

Startup Junkie Foundation of Fayetteville

C h a m b e r Vo i ce | A P R I L 2 02 2

Gaby’s Bakery Named Small Business of the First Quarter

presented by |

he Small Business Council of the Rogers-Lowell Area

Gaby’s Bakery is committed to creating delicious treats and

Chamber of Commerce provides special recognition

baked goods for Northwest Arkansas. From their freshly baked bread

to members of the Northwest Arkansas small business

to birthday cakes, they make sure to use only the best ingredients to

community by presenting four quarterly recognition awards

ensure delicious taste in every bite. They always do their best to ensure

and one yearly recognition award. Quarterly award winners

that even the smallest details are perfect.

are considered automatic nominees for the yearly award presented at the Chamber’s Annual Celebration of Business & Community.

1st Quarter Winner Gaby’s Bakery

To qualify, the small business must be an active Chamber member, employ less than 100 people, and demonstrate good corporate citizenship by giving back to the community. Congratulations to the First Quarter Outstanding Small Business of the Quarter – Gaby’s Bakery. They are located at 780 W. Pine St. in Rogers.

Keith Branch Recognized with Ambassador of the Year Award he Rogers-Lowell Area Chamber of Commerce presented Keith Branch of Branch Photography with our Ambassador of the Year Award for his service to the Chamber in 2021. Keith Branch is the owner of Branch Photography, a portrait and commercial photographer located in Rogers.

Keith earned his Master’s and Craftsman degrees from Professional Photographers of America and is a Certified Professional Photographer. He has been voted “Very Best Photographer” for seven years by the readers of Celebrate Arkansas Magazine. With 40 years of professional experience, Keith has photographed

Why to Become an Ambassador Ambassadors serve the community through Chamber involvement and events. • Ambassadors represent their company at all official AmbassadorChamber related functions • Ambassadors network during Ambassador functions and Chamberrelated functions • Ambassadors are eligible for door prizes awarded at Ambassador or Chamber functions • Ambassadors are eligible for an Ambassador of the Quarter

thousands of high school seniors, hundreds of families and has expanded

Recognition or Ambassador of the Year Award recognizing outstanding

into commercial photography which includes headshots, architecture and

performance and service

capturing images needed for marketing. Over the years, he has also given workshops and programs to thousands of professional photographers at conventions across the nation. Keith has been a member of the Chamber for several years and joined the Ambassadors to become more connected and knowledgeable of the businesses in Rogers, Lowell, and the region. The Chamber’s Ambassador Program consists of volunteers from Chamber membership who donate their time to assist the Chamber in various activities. Ambassadors serve a term of one calendar year, beginning in January of each year.

Keith Branch (left) accepts the Ambassador of the year Award from current board chair Erin Keifer (center) and RLACC President/CEO Raymond Burns (right)

w w w.Roger sL owell.c om | APRIL2022

Chamber’s Mission-Work Develops Talent Pipelines for Current and Future Workforce Needs

orthwest Arkansas has experienced tremendous job and

employees and help us better understand their issues and needs.

population growth over the past 20 years. Workforce

Northwest Arkansas is also known for its outstanding private and public

education and skilled labor supply are key workforce

educational institutions. We partner with organizations like the Rogers Public

development issues regionally and nationally. The

Schools and NorthWest Arkansas Community College to help promote their

Rogers-Lowell Area Chamber of Commerce is committed

education programs that enable students to understand, choose and prepare

to fulfilling the workforce and talent pipeline needs for the region as part of its Economic Development mission-work.

Aligning Curriculum to Needed Job Skills We’re working hard to align curriculum with needed job skills to

for careers with job skills that our local businesses need.

March LIC/K2J Meeting Helps Employers Recruit and Engage Workers The March LIC/K2J meeting featured a presentation from Judith

ensure continued growth of our area. One of our programs is the K2J

Tavano, a Human Resources professional with genMatters and expert on

(Kindergarten-to-Job) Connect that brings area educators together with

understanding generational differences, preferences, and work styles to

local manufacturers to discuss and learn more about needed job skills and

help employers better recruit and engage workers. She discussed how the

to showcase what modern manufacturing careers are all about.

COVID-19 pandemic has impacted each generation and how those impacts

Our Large Industry Council (LIC) is a committee comprised of larger

translate to the workplace causing us to re-think everything from recruiting

industrial companies and businesses in Northwest Arkansas. The council

and retention strategies, to workplace well-being, the employment of

consists of plant managers, CEOs, CFOs, general managers and human

previously untapped talent, and the workforce of the future.

resources managers of business and industry with a minimum of 100

C h a m b e r Vo i ce | A P R I L 2 02 2

Learn more here.

2022 Annual Stakeholder & Family Engagement Event

Dr. Kevin Fleming will be speaking at the 2022 Annual Stakeholder & Family Engagement Event at Rogers High School on Tuesday, April 12

orthwest Arkansas has experienced tremendous job and education and skilled labor supply are key workforce

Annual Stakeholder and Family Engagement Event

development issues regionally and nationally. The

DATE: Tuesday, April 12

Rogers-Lowell Area Chamber of Commerce is committed

LOCATION: Rogers High School

population growth over the past 20 years. Workforce

to fulfilling the workforce and talent pipeline needs for the region as part of its Economic Development mission-work.

Aligning Curriculum to Needed Job Skills The 2022 Annual Stakeholder & Family Engagement event will be held on Tuesday, April 12 from 5:00 p.m. - 7:00 p.m. at Rogers High School. The event offers an opportunity to share information about career programs and network with local business, industry, and community leaders about career opportunities with Northwest Arkansas companies. This year’s event will feature two speakers, Dr. Kevin Fleming, and Ross White, who will share information about the importance of career readiness planning and essential skills that will help prepare students for jobs in the 21st Century workforce. A light dinner will be served beginning at 4:45 p.m. In addition to the April 12 event, Dr. Kevin Fleming will share virtual sessions on April 13 with students, counselors, educators, and administrators. Rogers Public Schools looks forward to hosting these special

TIME: 5:00 p.m. - 7:15 p.m.

4:30pm-5:20pm • Light dinner / refreshments • Informational tables by CTE programs, Post-Secondary, Local Business/ Industry and Networking activities • Annual Stakeholder Survey

5:25 p.m. - 5:55 p.m. • Introduction of Mr. Ross White by Dr. Joe Rollins (NWA Council) • ACT WorkKeys/NCRC Presentation, Ross White, DCTE State Director

6:00 p.m. - 7:15 p.m. • Introduction of Dr. Kevin Fleming by Steve Cox (Rogers-Lowell Area Chamber of Commerce) • Virtual Presentation: RE-Defining the Goal (preview video link-https:// youtu.be/qh_Hf-8GDMI)

events and sharing the information with students, parents, staff, and community partners.

Copies of Dr. Fleming’s book, RE-Defining the Goal, will provided at the event

w w w.Roger sL owell.c om | APRIL2022

Chamber Welcomes New Staff

Jivette De Jesus

he Rogers-Lowell Area Chamber of Commerce is excited to welcome three new members to our team: Jivette De Jesus, Holly Clarke and Meredith Alvarez.

Community Engagement and Inclusion Manager Jivette joins our Community Development Division as Community Engagement and Inclusion Manager, working to expand our diversity, equity, and inclusion (DEI) initiatives to better welcome the growing number of residents, workers, and visitors from all backgrounds. She will also help support our educational programs and relationships with local schools.

Holly Clarke

Special Events Coordinator Holly joins us as Special Events Coordinator. She will help plan and execute all of our events and work with our Ambassador committee to coordinate ribbon cutting ceremonies with our members.

Meredith Alvarez

Customer Relations Specialist Meredith joins us as Customer Relations Specialist. She will work as part of our Customer Service team, delivering excellent customer service to external and internal customers and help our visitors, members, new residents, and board members get information they need to know. Stop by the front desk and say hello!

C h a m b e r Vo i ce | A P R I L 2 02 2

WEDNESDAY, MAY 4th | 2022 10:00 a.m. - 3:00 p.m. FRISCO STATION MALL 100 N. Dixieland Rd., Rogers

RIDING IN THE FESTIVAL HELPS TO RAISE FUNDS FOR NONPROFIT CYCLING CAUSES EVENT WILL ALSO FEATURE A PLETHORA OF FOOD TRUCKS, DRINKS, AND OTHER ENTERTAINING ACTIVITIES ENJOY THE RIDER VILLAGE, SPONSORED BY CROSSLAND HEAVY CONTRACTORS, WHICH WILL FEATURE A VARIETY OF EXPERIENCES FOR PARTICIPANTS FOLLOWING A FUN DAY OF RIDING

The Chamber's Northwest Arkansas Spring Job Fair is the largest and longest running Job Fair in Arkansas and is FREE to job seekers. This is a great opportunity for businesses to get a jump start on hiring for the summer season as well as full-time employment opportunities. Availability will be on a first-come first-served basis so reserve your booth today to ensure access to many job seekers expected to attend.

JOB-SEEKERS

Bring your resumes to hand out to potential employers For more information or to register a booth visit

www.RogersLowell.com

w w w.Roger sL owell.c om | APRIL2022

Visit Rogers Team Attends

Arkansas Governor’s Conference on Tourism

isit Rogers, division of the Rogers-Lowell Area Chamber of Commerce, attended the 48th Annual Arkansas Governor’s Conference on Tourism held in early March in Fayetteville. As the destination marketing division of the Chamber, the Visit Rogers team attended all events and educational

sessions, learning best tourism marketing and development practices, while also showing support for the tourism industry in the state and the region.

Keynote Sessions Conference keynote sessions hit on a wide variety of topics. The opening session, featuring organizational leadership consultant Michelle Shelton, addressed leading organizations through post-pandemic cultural shifts including attracting and retaining a diverse workforce. Jack Johnson, Chief Advocacy Officer for Destinations international, detailed the case for tourism and destination organizations becoming a priority, a public good and a community shared value. The closing session, aptly titled “The Crystal Ball Is Less Cloudy” and presented by Longwoods International CEO Amir Eylon, featured the latest resident sentiment data that informs traveler behavior now and into the future.

Northwest Arkansas Tourism Association (NATA) Members at the Arkansas Governor’s Conference on Tourism

C h a m b e r Vo i ce | A P R I L 2 02 2

Arkansas Governor’s Conference on Tourism Opening Session

Arkansas Tourism Staff pose for a picture with the logo for Arkansas Tourism

May 12, 2022

2:00 p.m. - 5:00 p.m. 3919 S. J.B. Hunt Dr. in Rogers

Economic Recovery for Restaurants a Hot Topic Educational sessions and breakouts covered a range of pertinent topics including attracting and retaining a diverse workforce, telling stories that build connection, creating sustainability in tourism development and valuing outdoor recreation as an economic driver. Economic recovery for restaurants was a hot topic. A panel discussed trends and paths for economic recovery in the restaurant industry as operators continue to adapt to challenges ranging from labor to inflation and Covid variants. Takeaways included restaurants having to face decisions whether to close Monday and Tuesday or risk burning out the staff, and the effect rising food costs have on menu price increases for customers.

Best Practices & Content Marketing Trends Several sessions highlighted best practices in destination marketing. From Instagram Reels to TikTok videos to YouTube Shorts, short-form video is taking over social media. Sessions dug into these channels with tips, tricks, and best practices for destination marketers to take their social channels to new levels. Zeek Coleman, Head of Marketing for Tourism & Hospitality at Adara, helped destination marketers understand how Apple and Google’s updates will impact our industry and change the accuracy

The second annual Tee Off at Topgolf presented by Choctaw Casino is an opportunity for Chamber members and their guests to experience one of Rogers’ most popular entertainment venues: TOPGOLF. Conduct business by inviting special customers to play with you as a gesture of thanks or reward employees with a fun day of teambuilding. Come enjoy this fun environment that caters to all skill levels, including non-golfers! This new style of golf tournament includes two rounds, best ball format and provides you with the opportunity to win $10,000 in the Hole-in-one Contest as well as a lifetime membership to Topgolf. Players will receive hors d’oeuvres, two adult drink tickets and bottomless fountain soda, iced tea, coffee and water. Sponsorships include the opportunity to spread your message to all participants during a compact timeline, in a venue where you can easily interact with all participants.

and availability of data. Miles Partnership representative, Josh Wray, jumped into Google helping DMOs understand how content marketing, SEO, customer relation management, and online listings are vital for any organization in doing business.

Learn more and register your team today at

www.RogersLowell.com

w w w.Roger sL owell.c om | APRIL2022

DOWNTOWN MERCHANT NEWS

Ozark Beer Company Encourages Growth of Small Businesses and Nonprofits

zark Beer Co. (OBC) first began production for commercial sales in 2013 in a warehouse a short distance south of Downtown Rogers. They moved their production facility and taproom to their current location at the corner of N. Arkansas St. and E. Chestnut St. in 2017. “Hard Work, Honest Beer” is a suitable slogan for a company that, in 2021, increased their seating with an outdoor patio,

doubled their production capacity and opened a second taproom in Bentonville -- all during an unprecedented pandemic that slowed or halted many other businesses.

Commitment to Community OBC is a champion for quality of life in our region and their commitment to community goes well beyond offering great beer and great service for their clients. They also provide opportunities for pop-up shops, guest artists and space for a food truck. In late 2021 they launched a new program called “Drink Beer, Do Good,” a charity spotlight that Ozark Beer brings to each of their locations. Once each month they partner with a local nonprofit organization, allow them to share their mission and give back $1 from every alcoholic beverage purchased that day.

Commitment to Entrepreneurs & Makers Additionally, they demonstrate an ongoing commitment to partnering with other entrepreneurs and makers, as well as locally owned businesses -- and their efforts are inspiring. They provide gallery space for guest artists on the 2nd floor of their taproom, host vendors during the Big Gay Market, invite makers and artists to teach hands-on classes, and more. “We have always been a community-focused business, but that has really been driven home in the last couple of years,” said co-owner Lacie Bray. “Our community and neighbors really came through for us during the first year of the pandemic, and then the second year -- even when there wasn’t a road to get to our business. We love to see the new excitement, energy, people, and businesses that are moving into our area. If we can help other like-minded businesses, we are happy to reciprocate all the love and support we have seen.”

C h a m b e r Vo i ce | A P R I L 2 02 2

The Friendly Bookstore & Palmer Violin Shop Moving to New Locations

he Friendly Bookstore, sponsored by the Friends of the

possible,” said Botts.

Rogers Public Library, is moving. “We are excited to

Over 20-plus years of operations, the all-volunteer bookstore

announce our move to larger quarters in Downtown Rogers,”

has given hundreds of thousands of dollars to the library. The money

said Melanie Botts, bookstore manager. The organization has

pays for the summer reading program, has purchased computers and

leased property at 1114 W. Poplar Pl. Located three blocks

furnishings, and pays for services like tutor.com.

west of South Eighth Street, the building once housed a pediatric clinic, and has most recently been home to Palmer Violin Shop.

Palmer Violin Shop has moved into a new, permanent location at 1043 W. Walnut St., the former home of Mister B’s Steakhouse. The violin

“We will more than double our space, giving us more opportunity

shop’s workshop is now up and running and they can accept instruments

to raise money to support the library and it’s programs,” said Botts. She

for repair. They have rental instruments on hand, and a good selection of

added that the volunteer-operated store will expand offerings, and she

new instruments on display. They request you contact them in advance

hopes to host more activities, working in conjunction with the library and

to set up an appointment for services. All of Palmer Violin Shop’s other

other community organizations. “It’s an exciting time for our volunteers,

contact information will remain the same. Contact them at (479) 621-0777

and we look forward to sharing it with our customers just as soon as

or Info@PalmerViolins.com.

22nd Annual Rogers Mayor’s Prayer Breakfast Set for May 5

The City of Rogers will host the 22nd Annual Rogers Mayor's Prayer Breakfast on May 5, 2022, at 6:30 a.m. at Cross Church – Pinnacle Hills in Rogers. The event coincides with the Third Annual RogersPrays National Day of Prayer at 12:00 p.m. that day. The city invites you to join the community as it gathers to lift up our nation, our state, our city, and its leaders in prayer. The special guest speaker is Mark Soderquist, pastor of Westlawn Gospel Chapel in Chicago, Illinois. There will also be a Downtown Prayer Walk at City Hall at 5:30 p.m. Find out more at www.rogersprays.com w w w.Roger sL owell.c om | APRIL2022

Focus on Community is a monthly feature sharing news and information about the businesses and people who make the Rogers-Lowell Area a great place to live, work, play and invest.

City of Rogers Hires Permanent Chief of Police to Lead Rogers Police Department

ity of Rogers Mayor Greg Hines has promoted Captain Jonathan Best to become the permanent Chief of Police for the Rogers Police Department. Captain Best started with the Rogers PD in May of 1997, working in patrol, the crime suppression unit, and narcotic investigations. After promotion to Captain in 2015, he oversaw criminal investigations, training, evidence, hiring and recruiting, and the uniformed division.

He has promoted through every rank at Rogers PD, is a graduate of the FBI National Academy, and has been selected for numerous special assignments, most recently serving as interim Chief during the nation-wide search to fill the Chief of Police vacancy. Having spent his entire law enforcement career with the Rogers Police Department, Chief Best is well equipped with knowledge of Rogers and its residents. He steps into this role with enthusiasm for the future of the department, and appreciation for the efforts of the previous leaders.

“I like where the department is now. I think it is headed in the right direction. We are on the right path. The culture that has been developed here is what is needed, and we have unbelievable community support.”

– Jonathan Best

Cheif of Police, City of Rogers

Mayor Greg Hines also expressed his excitement at the hiring. “Chief Best brings a wealth of experience to this role. His multiple promotions at Rogers Police Department show his dedication to growth and hard work. He knows the department and the City of Rogers well, and I am excited to see him take the lead as Chief of Police,” said Mayor Hines. Chief Best is the 33rd Chief of Police in the department’s history.

C h a m b e r Vo i ce | A P R I L 2 02 2

TheatreSquared Unveils 2022-23 Season, Receives Award for Architecture

heatreSquared (T2) Artistic Director

unlimited exchanges. Subscribers enjoy same-

theatre really is,” said Miller. “So many community

Robert Ford and Executive Director

day discounts of up to 20% at The Commons Bar/

members had an impact on the design of this

Martin Miller have announced the

Cafe, located at TheatreSquared.

beautiful space, and we are grateful to the team of

2022-23 TheatreSquared Season. Season packages are now on sale,

TheatreSquared will also tour more than 80 schools in Arkansas, Missouri, and Oklahoma in

design and construction professionals we worked with who made their vision a reality.”

with packages starting at $105 available by

the 2022/23 season, featuring performances of

phone at (479) 777-7477 or online at

The Shakespeare Show, a curriculum-integrated

TheatreSquared’s new home was

www.theatre2.org/subscribe.

performance available for free to any school who

consultant and theatre designer Charcoalblue

“What does joy really feel like?” asked Ford.

requests it. Arkansas teachers who are interested

under the auspices of the Walton Family

“It’s hard to describe. But as we roll out the new

in hosting this performance at their junior high or

Foundation’s Design Excellence Program. The

season, there’s one thing we can say—you’re about high school should contact Chad Dike, director of

$31 million, 50,000-square-foot facility brings

to see a whole lot of it on our stages.”

together two intimate theatres; education

“We’ve read through hundreds of scripts and

education, at (479) 445-6333. Single tickets will go on sale July 1 and will

and community space; rehearsal and meeting

talked with our most trusted collaborators in the

range from $18-$54. At every performance, $1

areas; on-site workshops and storage for

national artistic community,” said Miller. “And now,

tickets are available to SNAP benefit recipients

scenery, props, and costumes; eight self-

we have a slate of eight shows that we absolutely

as well as $10 tickets for youth, and free tickets

sufficient guest artist apartments; outdoor

love. And we think our audiences will, too.” For a

for clients of more than 30 local community

gathering spaces at three levels; and the

full description and breakdown of the shows to

service organizations.

open-all-day Commons Bar/Café.

come this season, head to www.theatre2.org. For those looking for a deal, the theatre

For further information or press tickets,

The building, its materials, and

contact Director of Marketing & Communications

craftsmanship are an expression and celebration

is launching a brand-new stand-by “Lucky Tix”

Joanna Sheehan Bell at (479) 777-7081 or visit

of Northwest Arkansas. The wood of the

subscription series. With no assigned seats, Lucky

www.theatre2.org.

furniture, walls, and flooring was sourced

Tix patrons arrive at the theatre and are seated at curtain in the best available location. Add-on options available exclusively for T2 subscribers include reserved parking on all show dates at the

T2 Wins 2021 International Architecture Award TheatreSquared has been awarded a

from trees felled from the site, and local Ozark boulders were embedded into the landscaping. A limited material palette was used, giving priority to durability, flexibility, and the

Spring Street Parking Deck ($40). T2 will continue

prestigious 2021 International Architecture

building’s technical performance systems.

to offer its popular young patrons program, NexT2.

Award in the category of “Museums and Cultural

Concrete provides a low-maintenance and

NexT2 members enjoy exclusive benefits such as

Buildings.” The International Architecture Awards

durable finish intended to last for generations.

complimentary beverages, behind-the-scenes

are dedicated to the recognition of excellence

The charring of the wood on the exterior creates

experiences, and parties in the fall and spring.

in architecture and urbanism from a global

a natural protective coating with an expected

Membership is a $35 add-on.

point-of-view. The program pays tribute to new

50-year or longer lifetime. The materials work

developments in design and underscores the

to create an efficient and sensible design where

in National Stages, offering subscriber ticket pricing

directions and understanding of current cutting-

every space and material is used economically

at 20 theatres ranging from the Public Theater in

edge processes consistent with today’s design

and purposefully. The 51,000 square foot

New York, to the Arkansas Rep in Little Rock, to

thinking and is the world’s foremost internationally

complex is an anchor to Fayetteville’s emerging

Steppenwolf in Chicago. See the full list at www.

distinguished building, landscape architecture and

Cultural Arts Corridor, which broke ground

nationalstages.org.

urbanism awards program.

in Fayetteville in September 2020 and will

All T2 subscriptions also include membership

Other benefits for season ticket holders

“As we welcome audiences back, it’s

also include savings of up to 15%, prime seating

wonderful to be reminded of just how singular

transform the use of the West Avenue into a place of public engagement and recreation with

reserved before single tickets go on sale, and free

Northwest Arkansas’s home for professional

world-class award-winning design at the center.

w w w.Roger sL owell.c om | APRIL2022

Promenade Commons Opens in Rogers

LC Properties, a family owned and operated property management company under Coryell Collaborative Group based in Springfield, Mo., has officially opened Promenade Commons, a 55+ community on the west side of Rogers conveniently located at 750 S. Promenade Blvd. with easy access to shopping, dining, entertainment, and medical offices.

Class-A Amenities and Smart Home Technology Promenade Commons offers 131 units and features class-A style amenities including the Razorback Regional Greenway Trail, heated saltwater pool and hot tub, fitness center, dog park, fire pits, community room for events, craft rooms, interior courtyards with putting greens, and smart home technology in each apartment. Promenade Commons is packed with smart home features that anticipate the resident’s needs including integrated Alexa smart tech upon move in. Control appliances, temperature, security features, lighting, and much more with voice, motion, and a mobile app which allows residents to monitor and regulate these features remotely with ease.

Innovative Approach to the 55+ Living Experience “Northwest Arkansas is a thriving community and we’re proud to offer an innovative product which will add value to the 55+ living experience,” said Sam M. Coryell, President of Coryell Collaborative Group. “We value our residents and believe they deserve an excellent place to call home, powered by unbridled service and intuitive smart technology.” Alternative living options are in high demand in the Northwest Arkansas area according to USnews.com. It ranked the area as the 4th best place to live in U.S. Floor plan designs include studio, 1, 2, and 3 bedrooms. Each living space includes high-speed fiber internet, and fully equipped kitchens with stainless steel appliances, granite countertops, and modern fixtures. Residents can find balconies, covered parking, and garages available as added amenities. You can learn more and join this 55+ community by leasing your brand-new smart apartment at www.Promenadecommons.com.

C h a m b e r Vo i ce | A P R I L 2 02 2

Ozark Regional Transit Expanding and Improving On-demand Transit Model

o provide more convenient and expedient transportation in Northwest Arkansas, Ozark Regional Transit (ORT) has made significant changes in their service. Success in

Rogers’ routes since 2020 with a significant rise in ridership has encouraged changes in other areas. Bentonville and Fayetteville (east of College Ave.) will be transitioning to an On-Demand Transit model. This model is a ride-hailing (scheduling) service similar to popular private businesses. A second bus will also be added to the city of Bentonville to allow for greater frequency of service. As before, and at least through 2022, all ORT trips are zero-fare, and no cost to the rider. For the first time in history, the cities of Bentonville, Fayetteville and Rogers will have almost complete public transit coverage in one form or another. To download the free ORT mobile phone app, visit your preferred app store and look for the ORT thumbnail. Create an account and give ORT a call if there are any issues at (479) 756-5901. When prompted, select “Allow” to receive notifications. This is a necessary step for real-time updates of arrival times and potentially for notification that the vehicle has arrived. Scheduling a trip will be available once an account is created. Drag and move the cursor to the preferred destination and confirm. An estimated time of arrival will appear as will a photo of the vehicle with its identification number visible. The arrival time will countdown until the vehicle arrives.

w w w.Roger sL owell.c om | APRIL2022

Chris York, FACHE, Named Market Chief Executive Officer of Northwest Health

Northwest Health have an exciting future –

“His collaborative style and passion for quality

especially with the rapid growth the area has

will serve this community well and positions

seen over the last 10 years. I’m excited about the

us to build upon many positive initiatives

opportunity to work with our teams across the

already underway. We are fortunate to have a

market to further the health system’s initiatives

leader with his experience and expertise to join

and enhance access to quality health care for

Northwest Health and become a part of this

patients in the community.”

growing Northwest Arkansas community.”

Throughout his nearly 30 years in the industry, York has helped build cultures of

served on the boards of directors of multiple

excellence focused on patients and families,

organizations, including the local Chambers

quality, safety and team and provider

of Commerce and GRACE, a non-profit that

engagement. He has consistently implemented

provides assistance to individuals and families

initiatives that have successfully grown market

in crisis.

share and enhanced the quality of care. He spent the last 14 years with Baylor hris York, FACHE, has been

Scott & White Health in Texas, most recently, as

named Northwest Health’s

President of Baylor Scott & White Medical Center

Market Chief Executive Officer

– Grapevine. Under his leadership, the hospital

(CEO). In this role, York will lead

achieved a 5-star rating by Centers of Medicare

the growth and development

& Medicaid Services (CMS), U.S. News & World

of Northwest Health, working with leaders

Report recognition, Top 100 Hospital rating by

across the system to advance strategic initiatives

IBM/Watson Health as well as a grade “A” by the

and support the work to expand health care

Leapfrog Group.

services, quality and patient experience. “My wife and I are eager to relocate to

“Chris is a highly accomplished health care executive who has a demonstrated track record

the Northwest Arkansas area,” said York. “We

for expanding health care services and creating

fell in love with the area a few years ago and

an excellent experience for patients and staff,”

jumped at the opportunity to relocate and join

said Peter Christie, Mayor and Chairman of the

Northwest Health. Northwest Arkansas and

Northwest Medical Centers’ Board of Trustees.

Rogers City Council Approves Cultural Plan for the City

ogers City Council approved a comprehensive arts and cultural plan on March 8. The plan is a

C h a m b e r Vo i ce | A P R I L 2 02 2

Creative Arkansas Community Hub and Exchange (CACHE) Creative Arkansas Community Hub and

self-imposed guide for city staff that

Exchange (CACHE), backed by the Northwest

outlines specific actions the city

Arkansas Council and Walmart Foundation,

may take to encourage arts and culture in both the

is serving as a resource to guide the project.

near- and long-term.

Rogers has already implemented several cultural

Public Art, Music, and Performing Arts

pilot programs, including murals on the water

The plan focuses on three key areas: public art,

towers at the Railyard Park and the Railyard Live

music and performing arts, and wellness. Nonprofit

outdoor concert series in Downtown Rogers.

organizations, philanthropists, and individuals will

The plan’s vision is to be “A thriving arts

mostly fund the initiative to create more public

and culture ecosystem that is accessible to

art opportunities for artists, develop stronger

all, celebrates Rogers’ diversity, promotes

partnerships with arts institutions throughout the

economic vitality, and shapes an inspiring and

region and achieve greater integration of arts and

connected environment.”

artists into public works projects and city facilities.

Active in the community, Chris has

Beyond the Ozarks Offers Guided River Tours of Beautiful Northwest Arkansas

eyond the Ozarks offers authentic guided Eco river tours on the beautiful White River in Northwest Arkansas (NWA). With decades of experience, guiding folks into nature is what they are most passionate about. They are a cultural-based touring outfit that allows visitors to relax and enjoy a wonderful boat tour from War Eagle Marina in Springdale.

NWA is known for its beauty. Take a breathtaking ride among the Flora Fauna provided by nature

while on the White River / Beaver Lake. Not many visitors or even locals have experienced these sites while cruising alongside the towering bluffs covered with trees beneath the Boston Mountain foothill bluffs. Numerous finger inlets allow for spectacular greenery bustling with birds and other wildlife. Beyond the Ozarks is geared toward understanding and educating the community, including vacationers, with knowledge concerning this incredible ecosystem. NWA is an outdoor lover’s paradise and must be explored from all angles. Nothing beats the views from their covered boats while on the water. Besides nature, safety is a priority for their entire team. Take advantage of one of their comfortable and spacious custom-built boats inspected and approved by the United States Coast Guard as passenger touring vessels, the only watercrafts of this caliber in the region. Beyond the Ozarks invites all ages to tour with them. They can accommodate private groups including churches, schools, birthdays, corporate events, bachelor / bachelorette gatherings and more. They strive to give back to the community by establishing tours with a purpose. By working with town leaders and charity organizers, they routinely give the less fortunate an opportunity to see the “Natural State” up close and personal. They invite you to explore and adore NWA together! Contact them today at 23151 War Eagle Marina Dr., call (479) 274-8292 or visit www.beyondtheozarks.com/tours.

w w w.Roger sL owell.c om | APRIL2022

City of Rogers Unveils Railyard Live 2022 Concert Series Lineup

oming off the success of

a vibrant atmosphere.

the 2021 concert series that sparked a big increase in visitors to downtown Rogers, Railyard Live is building on the inaugural

season and releasing an expanded lineup for 2022. The concert series introduced itself last

Rogers in 2022,” said Anna Watson, City of Rogers

year as a cultural draw, filling downtown with live

Arts & Culture Coordinator. “We invite the public

noticeable,” said Peter Masonis, Public Relations

music and excitement on the Butterfield Stage.

to join us for an amazing summer of live music!”

Manager. “Visitors feel it when they come for a

This year, Railyard Live seeks to grow its

There will be several special collaborations in

“The positive impact in downtown is already

concert. Business owners realize it in their bottom

audience and solidify the series as a top “thing

2022 which will greatly increase the entertainment

lines. Railyard Live is making a huge difference in

to do” in Northwest Arkansas. The 2022 season

on a given weekend. Collaborations to look out

revitalizing our downtown.”

begins with a Cinco de Mayo event featuring

for this season include Roots, George’s Majestic,

authentic music, food, and dance in collaboration

Hillberry, MusicMoves and NWA Jazz Society.

with Papa Rap and Latinas en Bici. The 2022 season schedule is from May 5

“People can expect to see a healthy balance

The paved area near the stage offers tables, chairs, and covered seating to keep concerts weather-safe while retaining the outdoor experience.

of their favorites and some acts new to the Railyard Lawn seating is lush and lined with trees, providing

to September 24. Entry to each event is free,

Live stage in 2022,” said Justin Pounds, Music &

shade for added comfort. The pavilion is covered, but

but every guest must register to reserve a spot

Events Coordinator. “We are so proud to establish

should inclement weather arise the city will release

and show proof of registration upon entry. The

a consistently high standard of quality with the

updated show information. Connect with Railyard

Railyard Live venue is located at 101 East Cherry

artists we have. Whether you know the artist or

Live on Facebook and on Instagram.

St. in Downtown Rogers.

not, you can count on good music and a good

A full season lineup, ticket information and directions can be found at www.railyardlive.com. “The city is thrilled to bring Railyard Live’s free concerts and events back to Downtown

C h a m b e r Vo i ce | A P R I L 2 02 2

time that will always be worth checking out.” As part of the Railyard Entertainment

For more information about Railyard Live including the venue and booking, contact Justin Pounds at jpounds@rogersar.gov. For interview

District, Railyard Live will draw residents into

requests or information from the city, contact

Downtown Rogers to enjoy dining, shopping, and

Peter Masonis at 479-418-1341.

Loloft, Secures Funding and Opens First Location Combining Co-working with Micro-warehousing

oloft, a new concept in flexible micro-

and created opportunities for new entrants into the

warehousing, announced that it has

market; this increased activity has put pressure on

x.001” on February 28, 2022. The 45,000 SF space

raised $1M in funding and is opening its

warehousing, distribution, and logistics inside the

is in Rogers situated directly across the street

first location in Rogers, across from the

U.S. and globally.

from Walmart Store #1, the very first Walmart in

original Walmart store.

In addition to local capital, Loloft has received

investment from Revolution’s Rise of the Rest Seed

Necessity Breeds Invention Loloft was born out of necessity. In 2020

Loloft opened its first location, “Loloft

the world. “Demand for our micro-warehouse spaces is strong, 50 percent of our available

Fund, led by Revolution Chairman and CEO and

the cofounders, Brendan Howell and Paola

inventory is already pre-sold,” said Howell. Loloft

AOL Co-Founder Steve Case. Loloft was recently

Ibarra relocated from Miami to Rogers. “We

partnered with the property owner, prominent

selected as the latest investment as part of Rise

were looking to rent a small warehouse space

businessman, Bryan Hunt, to develop location

of the Rest’s Northwest Arkansas spotlight. The

for an online business but quickly discovered

x.001. Loloft has received significant support

fund invests catalytic capital in the most promising

that most properties were too large, and the

from Startup Junkie, the University of Arkansas,

seed-stage companies located outside of Silicon

owners required a 3–5-year lease commitment,”

Northwest Arkansas Council, and the Rogers-

Valley, New York City, and Boston. Revolution’s

said Brendan Howell, Loloft CEO. “With the help

Lowell Area Chamber of Commerce.

Rise of the Rest Seed Fund is backed by a group

of Marshall Saviers, from Cushman & Wakefield

of iconic entrepreneurs, executives, and investors

Sage Partners, we built a 2,000 SF micro-assembly

changing companies, including Walmart, Tyson

including members of the Walton Family.

operation inside a 280,000 SF warehouse. Just

Foods, and J.B. Hunt Transport. Key figures in the

after we opened other businesses in the area

region have created strategies to respond to current

started approaching us asking if they could also

and future workforce needs by developing a strong

take space, anywhere from 500 SF to 5,000 SF,”

ecosystem to support startups that are creating

said Howell.

innovative solutions to respond to consumer

All-Inclusive Pricing and Move-In Ready Spaces Loloft addresses the growing demand for warehousing by offering spaces from 150 SF to

After talking with commercial realtors, the

NWA is the birthplace of a number of world-

demands and global supply chain needs. NWA is a

5,000 SF all under one climate-controlled roof and

Loloft cofounders realized that there is a lot of

rising start-up destination and hub of innovation,

operates in a similar way to a normal coworking

demand for smaller industrial spaces. Additionally,

making it the perfect home for Loloft.

business by offering all-inclusive pricing and

many companies are now looking for flexible leasing

move-in ready spaces. Amenities include WiFi,

terms to help reduce their fixed operating costs to

to expand rapidly by opening more than 20

meeting rooms, phone booths, loading dock

allow them to scale up or down to meet market

locations across the US within the next 12

access, daily carrier pickups, and flexible terms

demands; there is a disconnect between what’s

months. The vision is to build the ultimate flexible

starting at 3-months. Also included is a free

available and what the market now wants.

last-mile supply chain by opening locations that

unloading service so members don’t need their own forklift or pallet trucks, and they don’t even need to be on-site to receive shipments. The pandemic has accelerated the rise of

Industrial Co-working “The easiest way to describe Loloft is to think WeWork combined with warehousing to create

e-commerce. The consumer appetite for online

this new concept we call ‘Industrial Co-working,’

shopping has increased revenue for existing sellers

said Howell.

According to its CEO, Loloft is looking

enable online sellers to quickly deliver goods to their customers, while also creating a thriving community of like-minded individuals and synergistic businesses. For inquiries, contact CEO Brendan Howell at (415) 767-6364 or brendan@loloft.com.

w w w.Roger sL owell.c om | APRIL2022

NEW MEMBERS | February 2022 AMERICAN WATER SPORTS (OPENING SOON)

EDWARD TOUCEDA PLLC

PRIMERICA - LYNNEL BRYSON-DAVIS

701 W. HUDSON RD. | ROGERS, AR 72756 WWW.AMERICANWATERSPORTS.COM BOAT DEALERS & MARINE SUPPLIES

3291 S. THOMPSON ST., SUITE B 103 | SPRINGDALE, AR 72764 (479) 387-6603 | EDWARDTCPA.COM ACCOUNTING & TAX SERVICE

PEA RIDGE, AR 72751 (626) 841-2553 FINANCIAL & FINANCIAL ADVISORS

CENTER POINT NUTRITION & ENERGY

THE JOINT CHIROPRACTOR

SIEBENMORGEN AND ASSOCIATES - AMERIPRISE

423 W. CENTERTON BLVD. | CENTERTON, AR 72719 (918) 721-4423 | SCOTT-NUTRITION.GOHERBALIFE.COM HEALTH FOOD PRODUCTS & SUPPLEMENTS

2600 PLEASANT CROSSING DR., STE. 90 | ROGERS, AR 72758 (479) 278-2250 | WWW.THEJOINT.COM/ARKANSAS/ROGERS CHIROPRACTORS

CLEAR CREEK GOLF CAR & EQUIPMENT CO

NATURAL STATE BEVERAGE COMPANY

2106 SOUTH 54TH STREET | ROGERS, AR 72758 (479) 478-1000 | WWW.AMERIPRISEADVISORS.COM/TEAM/ SIEBENMORGEN-AND-ASSOCIATES FINANCIAL & FINANCIAL ADVISORS

2340 W. HUDSON RD. | ROGERS, AR 72756 (479) 621-9494 | WWW.CLEARCREEKGOLFCAR.COM GOLF CARTS - SALES & SERVICES

ROGERS, AR 72756 (417) 499-8052 MANUFACTURERS

CROSS POINTE INSURANCE ADVISORS, LLC

NEW YORK LIFE INSURANCE COMPANY MICHAEL MUNEVAR

SILOAM SPRINGS, AR 72761 (479) 524-5111 | CP-INS.COM INSURANCE

CRUMBL COOKIES 500 S.E. WALTON BLVD., STE. 10 | BENTONVILLE, AR 72712 (479) 326-8304 | CRUMBLCOOKIES.COM BAKERIES

CRUMBL COOKIES (COMING SOON) 4307 S. PLEASANT CROSSING BLVD., STE. 102 | ROGERS, AR 72758 (479) 326-8304 | CRUMBLCOOKIES.COM BAKERIES

DELTA DENTAL OF ARKANSAS 1513 COUNTRY CLUB RD. | SHERWOOD, AR 72120 (501) 992-1670 | WWW.DELTADENTALAR.COM INSURANCE

C h a m b e r Vo i ce | A P R I L 2 02 2

SOUTHWEST ROOFING NWA, LLC ROGERS, AR 72758 (501) 580-2083 | SOUTHWESTROOFINGNWA.COM CONTRACTORS - ROOFING

TACO VIRGO SOUL FOOD TACOS

ROGERS, AR 72758 2225 S. BELLVIEW RD. | ROGERS, AR 72758 (501) 551-7575 | WWW.NEWYORKLIFE.COM/AGENT/MMUNEVAR (479) 318-5052 | TACOVIRGO.WORDPRESS.COM INSURANCE FOOD TRUCK

NORTHWEST NUTRITION

WARHORSE LEGACY FOUNDATION, INC.

5204 VILLAGE PKWY., STE. 5 | ROGERS, AR 72758 (479) 250-9268 | SCOTT-NUTRITION.GOHERBALIFE.COM HEALTH FOOD PRODUCTS & SUPPLEMENTS

19344 HIDDEN VALLEY RD. | WINSLOW, AR 72959 (479) 634-2119 | WARHORSELEGACY.ORG ORGANIZATIONS

THE PALISADES AT PLEASANT CROSSING

WAYPOINT MARINE

2901 S. 26TH PL. | ROGERS, AR 72758 (479) 246-0746 | THEPALISADESROGERSAR.COM APARTMENTS

717 N. HWY. 62 | ROGERS, AR 72756 (479) 636-2628 | WWW.WAYPOINTMARINEAR.COM BOAT DEALERS & MARINE SUPPLIES

PINNACLE NUTRITION & ENERGY

WESTAR COMPANIES

5100 W. PAULINE WHITAKER PARKWAY, STE. 110 | ROGERS, AR 72758 (479) 364-0368 | WWW.FACEBOOK.COM/PINNACLENUTRITIONAR HEALTH FOOD PRODUCTS & SUPPLEMENTS

1000 W. EASY ST. | ROGERS, AR 72756 (479) 636-1436 | GOWESTAR.COM TRUCKING TRANSPORT SERVICES

February 2022

Ribbon Cutting Sponsor

ALLIANCE CPA

CLARK CONTRACTORS

LIVING TREE PEDIATRICS

U.S. BANK

5001 W. FOUNDERS WAY, STE. 100, ROGERS

1110 S.E. 30TH ST., BENTONVILLE

4300 S. JB HUNT DR., STE. 100, ROGERS

ROGERS

w w w.Roger sL owell.c om | APRIL2022

MEMBERSHIP RENEWALS | February 2022 30+ YEARS

Regions Bank - 64 years Landmark PLC, Certified Public Accountants - 62 years Black Hills Energy - 56 years AEP Southwestern Electric Power/SWEPCO - 55 years St. Vincent de Paul Catholic Church - 55 years Guinn & Associates, CPA, PA - 51 years ACE Glass - 45 years Watkins, Boyer, Gray & Curry, PLLC - 44 years The Stitt Group - 43 years Dean Crowder Construction, Inc. - 40 years Bradford Yard Living + Landscaping - 37 years Bedford Camera & Video - 36 years Ride-Rite Auto Sales, Inc. - 36 years FM Corporation - 35 years Marvin’s Building Maintenance Co., Inc. - 33 years Dr. Shawn Lee, D.D.S., P.A. - 32 years

21-30 YEARS

David Harris Construction Co. Digital Printing Solutions, Inc. Hampton Inn Hotel Lost Springs Golf & Athletic Club, Inc. Monte Ne Inn Chicken Restaurant New Hope Boarding & Grooming Regency 7 Single Parent Scholarship Fund of NWA

11-20 YEARS

Allstate Insurance - Corey Davidson

C h a m b e r Vo i ce | A P R I L 2 02 2

AMP Electric & Maintenance Services Bost, Inc. Ed Cooley Gallery Good Steward Pet Sitting Service Jordan Essentials - Lissa Applewhite Landers Toyota NWA N.O.S.S. Inc./In-N-Out Screening Services, Inc. OneDigital Health and Benefits Preferred Office Technologies Scott Family Amazeum Simplify Professional Services Staybridge Suites Window World of the Ozarks

6-10 YEARS

Academy of Professional Cosmetology Advanced Dermatology & Skin Care Arcadia Farms, Inc. Benton County Gun Works Big Frog Custom T-Shirts & More of NWA Crain Hyundai of Fayetteville Hogeye Inc. In Retrospect Vintage - Kitsch - Fleatabulous JTS Financial Services Microtel Inn & Suites by Wyndham NLG Printing T. Michael’s Salon & Spa TWI Training Solutions Inc. Walmart Neighborhood Market Store #3654

2-5 YEARS

49 West Apartments Air Compressor Equipment Company Bankers Capital Funding Clouds Smoke Shop Cousins’ Office Furniture Dan Cheek Agencies Donna Katzfey Realtor Envision Nutrition European Gourmet of NWA Fishtech Group Gathered Goods NWA Goldfish Swim School - Rogers NWA Hapa’s Hawaiian Bar & Grill/Healthy Innovations Kitchen Tune-Up The McElroy Group LLC Nicole’s House Ozark Axe House Ozark Comprehensive Dentistry Printova Signs & Graphics Skyline Printing & Merchandise LLC Smoothie King Willtech Enterprises, Inc.

1 YEAR

Amy Deen, Independent Beauty Consultant with Mary Kay Enformed Construction Services, LLC J.B. and Johnelle Hunt Ozark Highlands Nature Center Oelke Construction Company

Chamber Business Connect & Educational Events The Rogers-Lowell Area Chamber of Commerce hosts a variety of events to help build your network and learn. Below are the upcoming events to note. For more event details and to register, visit us online at RogersLowell.com.

SPECIAL NOTE** | Participants of Events, Meetings & Gatherings As Northwest Arkansas gets back to business, the safety of our staff

With this in mind, see some of our events below with requirements

and our community is the number one priority. We want to ensure you

for in-person attendance or notes about ways to attend virtually. Be sure

that we take public health very seriously. In compliance with the health

to check RogersLowell.com, review our eNewsletters (Monday Memo and

directives and guidelines issued by Governor Asa Hutchinson and the

Calendar at a Glance), and follow us on social media for updates about our

Arkansas Department of Health, we are taking the necessary steps to slow

events and meetings as well as developments that might affect business in

the spread of COVID-19 and protect those of high risk.

Northwest Arkansas.

Every Wednesday

Presented By | Equity Business Solutions April Host Sponsor | House of Webster Location | Golden Corral Address | 2605 W Pleasant Crossing Dr., Rogers

APR

Location | Downtown Rogers Businesses About the event | Art on the Bricks Art Walk showcases the art of regional artists while enhancing the artistic and cultural opportunities in Downtown Rogers.

APR

Presented By| First Security Bank Location | Rogers-Lowell Area Chamber of Commerce Address | 317 West Walnut St., Rogers

APR

Presented By | Dalby Dental Care & SERVPRO

Location | First Security Bank Address | 400 W. Monroe Ave.. Lowell

APR

Hosted By | Rogers City Hall Presented By | Nabholz Construction Address | 301 W. Chestnut St., Rogers

APR

MAY

Co-Sponsor | iHeartMedia Location | Frisco Station Mall Address |100 N. Dixieland Rd., Rogers

w w w.Roger sL owell.c om | APRIL2022

THE FUTURE OF NEWS HAS ARRIVED Join the Northwest Arkansas Democrat-Gazette Digital Replica Program and experience the newspaper every day on an iPad that’s included in your subscription at no extra cost.*

R E A S O N S TO R E A D T H E D I G I TA L R E P L I C A

The ZOOM

The Northwest Arkansas Democrat-Gazette digital replica edition makes it simple to zoom in for an easy-to-read view of the newspaper.

The AUDIO

Don’t miss the news because of a busy schedule. Let your device read the Northwest Arkansas Democrat-Gazette to you from the digital replica edition.

The PHOTO QUALITY

The Northwest Arkansas Democrat-Gazette digital replica edition displays more photos and graphics in full color at higher quality than the printed edition.

$ SALES and ADS

Clickable website addresses, email addresses and phone numbers make it quick and easy to check out the details of sales and services.

The ARCHIVES

Your subscription allows you to look at past editions of the Northwest Arkansas Democrat-Gazette, going all the way back to 2002!

No More WAITING

Get your newspaper early! Start your day with Northwest Arkansas Democrat-Gazette digital replica edition - available for download as early as 4 a.m.

nwaonline.com/ nwaipad or call 1-866-927-5201 *iPad must be returned within 30 days of termination of account.