Chamber Voice Newsletter | April 2021 by Rogers Lowell Chamber

April 2021 | Vol 16 Issue 4

99th Annual Celebration to Premiere The Song Unsung

Join us for our special online showing of the 99th Annual Celebration of Business & Community on April 8 starting at 11:30 a.m. Together, we’ll honor last year’s excellence in business and celebrate our community’s perseverance and achievements. Barrett Baber, an American country music artist originally from Arkansas and a finalist on Season 9 of The Voice, will end our show performing a song written just for the Rogers-Lowell Area by Kenny Lamb, an awardwinning, multi-platform songwriter and producer. See Story on Page 4

W HAT ’ S IN TH IS I SSUE ? 3 �� Chamber Staff & Board of Directors 4 �� 99th Annual Celebration to Premiere The Song Unsung 5 �� Chamber Instrumental in Advancing Important Legislation at Arkansas House 6 �� Chamber’s Small Business Council Launching FAQ Video Series 6 �� Goldfish Swim School Named Small Business of the First Quarter 7 �� Rogers Public Schools Preparing Skilled and Certified Robotics Operators for Expanding Workforce Demand

8 �� NWACC Workforce and Economic Development Identifies Cloud Computing as Workforce Need

10 �� 2021 Rogers Cycling Festival 11 �� Membership Tips | How to Download the Member Directory 11 �� Chamber’s Mission-Work Develops Talent Pipelines for Current and Future Workforce Needs

12 �� 21st Annual Rogers Mayor’s Prayer Breakfast Set for May 6 12 �� Ozark Regional Transit Unveils New Administration Building 13 �� DTR Market Season Opening May 1 14 �� Chamber Celebrates Black History Month 15 �� Chamber Launches DEI Program: Lens Series 16 �� Hustle in Heels | The Benefits of Girl Power 17 �� Univision Arkansas Serves Growing LatinX Landscape in Northwest Arkansas 17 �� Chamber Selects Michelle Wynn Ambassador of the Quarter 18 �� May and June Art on the Bricks Art Walks Feature “Art, Antiques & Anime” 19 �� The Frame Shoppe’s Care, Creativity and Community Gain New Devotees During Unusual Times

20 �� Rogers | Where Creative Lives 22 �� Chamber Delivers Crucial Information on Essential and Relevant Topics Rogers-Lowell Area Chamber of Commerce 317 West Walnut Street Rogers, Arkansas 72756 P: (479) 636-1240 F: (479) 636-5485 2

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for Your Business

25 �� New Members | February 2021 26 �� Membership Renewals | February 2021 27 �� Chamber Business Connect & Educational Events

CHA M BE R S TAFF Raymond Burns, CCE President/CEO rburns@rogerslowell.com

Jon Moran Senior Vice President of Government Affairs jon@rogerslowell.com

Nick Smith Creative Services Director nick@rogerslowell.com

Kelly Parker, TMP Director of Marketing and Communications | Visit Rogers kelly@rogerslowell.com

J.R. Shaw, IOM Executive Director/Executive Vice President | Visit Rogers jr@rogerslowell.com

Ross Phillips Senior Vice President of Community Development ross@rogerslowell.com

Jeff O’Neill Director of Special Events jeff@rogerslowell.com

Luke Wiggins Director of Sales | Visit Rogers luke@rogerslowell.com

Katie Burns Vice President of Operations katie@rogerslowell.com

Vickie Grotts, IOM Vice President of Accounting & Finance vickie@rogerslowell.com

Loretta Gomez Finance Manager loretta@rogerslowell.com

Ronnie Webb, Jr. Destination Sales Manager | Visit Rogers ronnie@rogerslowell.com

Shelle Summers, IOM Senior Vice President of Membership Services ssummers@rogerslowell.com

Geovanny Sarmiento Vice President of Community Engagement & Inclusion geovanny@rogerslowell.com

Sheree Barnes Operations Manager | Downtown Rogers, Inc. sheree@rogerslowell.com

Justin Freeman Marketing Communications Specialist justin@rogerslowell.com

Steve Cox Senior Vice President of Economic Development steve@rogerslowell.com

Karen Wagaman Vice President of Downtown Development karen@rogerslowell.com

Jacque Eakins Account Executive jacque@rogerslowell.com

Luz Palmerin Sales & Marketing Coordinator | Visit Rogers luz@rogerslowell.com

Brad Phillips Senior Vice President of Marketing Communications brad@rogerslowell.com

Shey Bland Executive Director | Downtown Rogers, Inc. shey@rogerslowell.com

Marni Rogers, IOM Member Relations Manager marni@rogerslowell.com

Ashley Matsumura Customer Relations Manager ashley@rogerslowell.com

B OARD OF DIREC TORS 2020 Directors

Executive Committee

Leah Acoach, FHB Ventures Danny Beck, Arkansas Blue Cross Blue Shield Joe Donaldson, Sam’s Furniture Brad Hicks, J.B. Hunt Transport Inc. Stennett Thompkins, AAA Insurance David Vaden, Ernst & Young LLP

2021 Directors

Tom Allen, Cushman & Wakefield | Sage Partners Ron Branscum, Strategic Business Consulting, Inc. David Kimball, Benchmark Group Jerra Nalley, Runway Tanya Smith, Turpentine Creek Wildlife Refuge Melissa Turpin, Honeycomb Kitchen Shop

Ex-Officio Directors

Daizy Andrade, University of Arkansas Dr. Marlin Berry, Rogers Public Schools Jerry Carmichael, 3C Retail Solutions Ever Cuellar, First Security Bank Larry Cooper, Embassy Suites NW Arkansas Mike Dodge, Carroll Electric Coop. Corp. Sandy Edwards, Crystal Bridges Museum David Faulkner, Pinnacle Hills Promenade

Cathy Foraker, AT&T David Foster, APAC-Central, Inc. Bradley Hardin, AEP/SWEPCO Ron Hayes, First United Methodist Church Dan Hendrix, Arkansas World Trade Center Greg Hines, Mayor, City of Rogers Tron Hodges, Black Hills Energy

Division Chairs

Community Development - Leah Acoach Membership Services - Tanya Smith Economic Development - Tom Allen

Tom Hopper, TallChamps, LLC Corry Hull, BHC Insurance Dr. Evelyn Jorgenson, Northwest Arkansas Community College Peter Lane, Walton Arts Center Chris Moore, Mayor, City of Lowell Barry Moehring, Benton County Judge Bianca Montoya, Bike NWA

Government Affairs - Jerry Carmichael Convention & Visitors Bureau - Larry Cooper

2022 Directors

Kristen Boozman, Portfolio Sotheby’s International Realty Dean Fisher, Glad Manufacturing, Inc. Angela Grayson, Precipice IP Denten Park, Northwest Health Curt Stamp, Cox Business Knight Weis, Signature Bank of Arkansas

John-Michael Scurio, George’s Eric Pianalto, Mercy of Northwest Arkansas Gregg Stanfill, Arvest Bank Chris Sultemeier, Retired Walmart Dick Trammel, Chairman Emeritus Josh Vasquez, United Bank Jeff Wood, Tyson Foods

Audit Committee David Vaden Ron Branscum Knight Weis

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...Continued from Page 1

The Song Unsung – A Song of Unity and Hope “One thing that really stood out to me about last year was the Chamber’s Core Values – passion, integrity, community, togetherness, and service,” said Angie Tucker-Ridley, 2020 and 2021 Chairman of the Board. “Our values proved to be more than just words,” she added. “They were put to the test during the pandemic, and we persevered because we brought our core values to life – we lived them. And we became stronger and more resilient than ever before as leaders of business and community.” “The Song Unsung is a song about hope and community,” said Barrett Baber. “It’s about creativity and dreamers living up to our possibilities and potential. It’s about the Rogers-Lowell Area’s future where we believe the best is yet to come, if we don’t leave our song unsung,” he added.

The online show will be streamed from the Rogers-Lowell Area Chamber of Commerce Facebook page RogersLowell.com Home Page and YouTube. So, save the date and join us as we highlight the personal and professional achievements, victories, and perseverance of our Rogers and Lowell community.

See the teaser for the 99th Annual Celebration Online

ORDER OF THE PROGRAM INTRODUCTION Raymond Burns

THE CHAMBER’S PROUD HISTORY – 99 YEARS OF COMMUNITY LEADERSHIP Raymond Burns

2020 HIGHLIGHTS – A YEAR OF PERSEVERANCE

PRESENTING SPONSORS

Angie Tucker-Ridley

THE CHAMBER’S STORY – WHO WE ARE BUSINESS & COMMUNITY AWARDS OF EXCELLENCE Small Business of the Year Rogers-Lowell Spirit Award Dick Trammel Good Neighbor Award (Rogers) Elbert S. Graham / Elza Tucker Award (Lowell)

BUILDING A WELCOMING COMMUNITY – “VISION 100” GUIDES OUR FUTURE PREMIERE OF “THE SONG UNSUNG” – WRITTEN FOR THE ROGERS-LOWELL AREA Performance by Barrett Baber

CLOSING MESSAGE FROM THE CHAMBER’S CENTENNIAL CHAIRMAN Erin Kiefer

SPONSOR RECOGNITION END OF SHOW SPECIAL APPEARANCE Surprise Guest

Singer/Songwriter Barrett Baber

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Inside the Arkansas Capitol Building

Chamber Instrumental in Advancing Important Legislation

at Arkansas House Education Committee

he Rogers-Lowell Area Chamber of Commerce’s Government Affairs and Community Development Divisions serve as advocates for the Northwest Arkansas community as part of the Chamber’s overall mission-work. The Chamber’s VP of Community Engagement & Inclusion, Geovanny Sarmiento, testified on March 11, 2021 to the Arkansas House Education Committee in support of House Bill 1451. This is an important bilingual education bill sponsored by Representative Meghan Godfrey. The bill unanimously passed out of committee. Other legislation that the Chamber was integral in helping to pass were: • HB1594 (DACA teachers) by Rep. Megan Godfrey, DeAnn Vaught and Sen. Lance Eads

• Act 217 (extending most state scholarships to people with Immigration protected status); this bill is now law. View a video of Geovanny’s testimony here and listen to a discussion around HB1451 with Rep. Godfrey, Geovanny and the Chamber’s SVP of Government Affairs, Jon Moran, here. The Chamber’s Government Affairs Division also recently visited with Senator Missy Irvin about ARHOME (SB410). Irvin is the primary sponsor of the legislation that enhances the Arkansas Works Program through a renewed focus on rural health, veterans care, and prenatal healthcare. View a replay of that discussion here.

Geovanny Sarmiento VP of Community Engagement & Inclusion

Jon Moran SVP of Government Affairs

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Chamber’s Small Business Council Launching FAQ Video Series

ou asked and we listened. The Rogers-Lowell Area Chamber of Commerce regularly surveys and visits with members to receive feedback and guidance on programming and overall Chamber mission work. This has resulted in a list of frequently asked questions regarding a variety of topics related to website log-in issues, member benefits, event registration, and many more. Handling each question individually can be time-consuming, so a new solution is on the way.

Beginning in April, the Chamber is launching a new FAQ video series. Members of the Small Business Council have volunteered to appear on camera to provide answers to help our members and prospects. This series will be on-going as the SBC serves as the voice of small business for the Chamber and will address additional questions as they arrive from future surveys and member visits. Look for the first video in the series to launch in the second half of the month and if you have a question you would like to see answered, email steve@rogerslowell.com.

Goldfish Swim School Named Small Business of the First Quarter

he Small Business Council of the Rogers-Lowell Area Chamber of Commerce provides special recognition to members of the Northwest Arkansas small business community by presenting four quarterly recognition awards and one yearly recognition award.

Quarterly award winners are considered automatic nominees for the yearly award presented at the Chamber’s Annual Celebration of Business & Community. To qualify, the small business must be an active Chamber member, employ less than 100 people, and demonstrate good corporate citizenship by giving back to

1s t Q uar ter W i nner

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presented by |

the community. Congratulations to the First Quarter Outstanding Small Business of the Quarter – Goldfish Swim School. They provide state-of-the-art aquatic facilities that are dedicated to indoor swim classes and programs for children ages four months and up.

Rogers Public Schools Preparing Skilled and Certified Robotics Operators for Expanding Workforce Demand

reparing students for successful careers is the goal of the Rogers Public Schools (RPS) Launch Career Programs. Since November 2019, sixty (60) students from RPS have successfully completed the FANUC Robotics Operator Certification Training offered at the Northwest Arkansas Regional Robotics Training Center. Upon completion, the students obtained the FANUC Robotics Operator Certification, attaining a level of knowledge, skill and performance that will prepare them for jobs within many industries that utilize industrial robotics.

Skilled Robotic Operators Needed Research and employment data indicates a continued upward trend in the demand for skilled robotic operators needed to meet domestic and global industry workforce demands. Advanced technology integration and expansion of automated processes and robotics used in the design, production and distribution of goods produced by industries around the world will be an underlying current that contributes to the increased demand for skilled robotic operators.

Training Program Benefits Students with Valuable Skills Students participating in the training program will gain valuable knowledge and skills relating to the utilization and operation of industrial robotic equipment that is essential across a broad spectrum of industries including manufacturing, medical, public safety and security, mining, and food production. Josh Watson, NWA FANUC Training Center Instructor, has been instrumental in the tremendous success of each student that has completed the certification program. Watson shared information about specific skills that are taught during the training. “Students will learn a variety of skills while attending our robotics course,” he said. “These skills include how to execute Teach pendant operations; recover from common program and robot faults; monitor, force, and simulate input and output signals;

program position register instructions and execute production operations as well as many other specialized skills that will help prepare them for jobs relating to robotics operations used within different types of industries.” Feedback from the students who have completed the FANUC Robotics Operator training has been very positive, with many of them expressing the valuable benefits that the training has provided them in achieving certification that will help them obtain a job following high school graduation. Justin Mounce, a student at Rogers New Technology High School, notes that the training has been integral for his career opportunities. “It has helped me realize that with their certification [FANUC], I can operate robots for companies such as Walmart or Tyson.” “Some of my passions include programming, robotics, and artificial intelligence,” said Chris Ceballos, also of Rogers New Technology High School. “Those three are pathways connected that I will pursue as a career. As such, the FANUC Robotics training furthers my knowledge and gives me experience that I need to pursue a career.”

Program Possible Due to Key Local Partnerships The benefits that the opportunity to attend the FANUC Robotics Operator training has provided sixty RPS students is tremendous and the potential impact that the experience will have on each student and their future career is immeasurable. “Rogers Public Schools would like to extend our sincere appreciation to the Walton Family Foundation, Fayetteville Chamber of Commerce, Josh Watson and the NorthWest Arkansas Community College for making this opportunity possible for our students” said Dawn Stewart, Director of Career and Technical Education for RPS. For more information about the Launch Career Programs offered by RPS, as well as the certification and training programs offered through partnerships with local business and industries, contact Stewart at (479) 636-3910. w w w.Roger sL owell.c om | APRIL2021

NWACC Workforce and Economic Development Identifies Cloud Computing as Workforce Need

The Future is in the Cloud he challenges of the ongoing pandemic have highlighted a significant gap in businesses having equitable access to technology and internet services. Institutions from K-12 and higher education, healthcare, retail, transportation and virtually every industry grappled with the demand to quickly provide access to digital learning and tools to continue business safely while providing these services.

What’s the Solution? Companies need a workforce with cloud computing expertise. Even with IT and digital technology leading at the forefront of business and education needs across the nation, only 66% of IT decisionmakers feel their team has the necessary skill levels and knowledge required to achieve organizational objectives. Cloud computing is the delivery of IT resources over the Internet (the cloud) with pay-as-you-go pricing. Instead of buying, owning and maintaining physical data centers and servers, you can access technology services - computing power, storage and databases - on an as-needed basis from a cloud provider like Amazon Web Services (AWS).

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Organizations of all sizes are using AWS for a wide variety of services, such as data backup, security, disaster recovery, email, virtual desktops, software development and testing, data analytics, and customerfacing web applications. Examples of industries using a cloud provider like AWS: • Automotive companies are using the cloud to store inventory (picture hundreds of car parts) and additional data and can search an all-in-one, easily accessible location. • Insurance companies are using the cloud to set up customer portals that help employees and customers keep track of their accounts and claim statuses. • Financial service companies are using the security of the cloud to assist with real-time fraud detection and prevention. • Cloud computing in education helps students, teachers and administrators alike. It allows students access to homework wherever there is an internet connection, teachers to instantly upload learning materials, and administrators to easily collaborate with one another and save money on data storage.

Professional Cloud Training by Local AWS-Accredited Instructors Amazon Web Services (AWS) is a comprehensive and broadly adopted on-demand cloud platform that offers featured services from global data centers on a pay-as-you-go basis. Startups, large enterprises and government agencies use AWS to lower costs, become more responsive, and break new grounds.

The Value of AWS Certification • AWS experts are in demand, so there are numerous job opportunities in fastgrowing industries. • Validates AWS skills and knowledge to current or potential employers. • Increases opportunities for career advancement and/or salary increase. • Industry-recognized certifications demonstrate commitment to the profession.

Mission Statement

Strengthening the community by providing innovative educational solutions for industry training and personal and professional enrichment. As the only accredited AWS Academy in the state of Arkansas, NWACC offers AWS Academy Cloud Foundations, Cloud Architecting and Data Analytics courses, with plans for a full deployment of all AWS Academy courses by June 2022. The curriculum is taught by the college’s AWS Academy-accredited instructors, ensuring the program reflects current services and up-to-date best practices, while preparing you with the necessary industry skills and proficiency in AWS technology.

• Gain access to the Credly network to connect with other certified professionals and potential employers and to view job postings. • Educators learn for free and gain significant cost-savings towards the certification exam.

Types of AWS Certifications: • Foundational-level certification: Learners with as little as six months of fundamental AWS cloud and

industry knowledge. • Associate-level certification: Practitioners generally have one year of experience solving problems and implementing solutions using the AWS Cloud. • Professional-level certification: Practitioners have two years of comprehensive experience designing, operating and troubleshooting solutions using the AWS cloud. • AWS Specialty practitioners may pursue additional technical AWS cloud certification within specific domains including Advanced Networking, Big Data, Security, Machine Learning and Alexa Skill Builder. Whether you wish to explore creative business solutions or hone your craft, NWACC can help you catalyze your career. To learn more about how NWACC can assist you with taking the next leap, contact Evetta ‘Eve’ Aldridge, Director of Training & Community Development at (479) 619-4175 or visit www.nwacc. edu/workforce. Aldridge was hosted by Rogers-Lowell Area Chamber of Commerce SVP of Economic Development Steve Cox on a recent Chamber Voice of Business Podcast. Listen to the episode now by clicking here.

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PRESENTING SP ONSOR RIDER VILLAGE SP ONSOR

SATURDAY, JULY 17 | 2021 The 2021 Rogers Cycling Festival is presented by Ozark Dermatology and has something for everyone. This festival is a great way to get out, stay active, and spend time with family while enjoying the beautiful scenery, roads, and trails of Rogers. The Rogers Cycling Festival will take place on Saturday, July 17 and will feature the Railyard Loop Ride. This 15+ mile ride loops the entire city of Rogers. This is a very family-friendly ride with different options to ride; You can ride all 16 miles or drop in at the Mercy Trailhead for an 8-mile ride. Whichever you choose, we have the whole family covered. Everything is on trails and sidewalks. A portion of the proceeds from the event benefits nonprofit cycling causes in Northwest Arkansas. The view the loop, click here. Each registered rider will receive a prize pack for participating. After the ride, come hang out in the Rider Village, located at the new Railyard Park in downtown Rogers where there will be food, drinks, games and music! Not a rider? Sponsoring the 2021 Rogers Cycling Festival is an effective, low-cost way to promote your company and raise your company's profile in the community. Sponsorship packages include the opportunity to reach all ride participants and be recognized by the Chamber. Contact the Chamber's Member Services Team at (479) 636-1240 or email MemberServices@RogersLowell.com for sponsorship details. To safeguard against community spread, all Chamber events currently scheduled are subject to being postponed and/or cancelled with new dates and times to be announced later. #KeepRogersSafe

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MEM BE RS H I P TI PS

How to Download the Member Directory

ou have 24/7 access to view and print the most up-todate Member Directory, which is a comprehensive list of our Chamber members you can use for your prospecting or when looking for vendors or services. The Member Directory includes contact information, location, and

primary business category.

Watch video tutorial to learn how to download the Member Directory in just two clicks.

Chamber’s Mission-Work Develops Talent Pipelines for Current and Future Workforce Needs

orthwest Arkansas has experienced tremendous job and population growth over the past 20 years. Workforce education and skilled labor supply are key workforce development issues regionally and nationally. The Rogers-Lowell Area Chamber of Commerce is committed to fulfilling the workforce and talent pipeline needs for the region as part of its Economic Development mission-work.

Attracting Top Talent The Chamber works closely with the Northwest Arkansas Council to invest in attracting top talent. The Life Works Here initiative is a multifaceted campaign that seeks to capture the attention and interest of those looking to leave the hectic life of major U.S. cities by bringing to light the lifestyle and career benefits offered here. We also partner with the Council to work with area recruiters and human resource managers helping them find qualified candidates.

Aligning Curriculum to Needed Job Skills We’re working hard to align

curriculum with needed job skills to ensure continued growth of our area. One of our programs is the K2J (Kindergartento-Job) Connect that brings area educators together with local manufacturers to discuss and learn more about needed job skills and to showcase what modern manufacturing careers are all about. Our Large Industry Council (LIC) is a committee comprised of larger industrial companies and businesses in Northwest Arkansas. The council consists of plant managers, CEOs, CFOs, general managers and human resources managers of business and industry with a minimum of 100 employees and help us better understand their issues and needs. Northwest Arkansas is also known for its outstanding private and public educational institutions. We partner with organizations like the Rogers Public Schools and NorthWest Arkansas Community College to help promote their education programs that enable students to understand, choose and prepare for careers with job skills that our local businesses need. Read more about these initiatives and more at www.RogersLowell.com.

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21st Annual Rogers Mayor’s Prayer Breakfast Set for May 6 he City of Rogers will host the 21st Annual Rogers Mayor’s Prayer Breakfast on May 6, 2021 at 7:00 a.m. (location TBD). The event coincides with the Second Annual RogersPrays National Day of Prayer at 12:00 p.m. that day. The city invites you to join the community as it gathers

to lift up our nation, our state, our city, and its leaders in prayer. Special guests include Mayor Greg Hines, Pastor Armando Rodriguez, and Keynote Speaker, Pastor Alan Johnson. Delicious pastries from Gaby’s Bakery will be served to kick off the event. Find out more at www.rogersprays.com.

Ozark Regional Transit Unveils New Administration Building arlier this year, Chamber staff were invited to tour Ozark Regional Transit’s impressive new administrative building located in Springdale at 2423 E. Robinson Ave. Funding from the Walton Family Foundation will ensure ORT can offer its regional bus services to riders free

of fare for all of 2021. The joint effort will help eliminate cost barriers to transportation for underrepresented communities, incentivize new riders and support local municipalities dealing with the financial impacts of COVID-19. ORT’s On-Demand Transit (ODT) capability allows a rider to schedule trips from bus stop to bus stop using the ODT App on a smartphone, desktop computer, or by simply calling their office at (479) 756-5901. Find out more at Ozark.org. Thank you to Ozark Regional Transit for the tour!

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DTR Market Season Opening May 1

he 2021 DTR Market will be held in the Frisco Plaza at the newly renovated Railyard Park on 1st Street in Downtown Rogers. The DTR Market will be open every Saturday, May-October, from 8:00 a.m. to 1:00 p.m. The market features a variety of local growers, bakers, makers, and crafters during the summer.

“We are excited to welcome the farmers market to the newly created Frisco Plaza for the 2021 season. The new location for the market will only help it strengthen and grow. We look forward to this year’s market as one of the ways to show off Railyard Park and offer quality locally sourced options to the community.”

- Greg Hines Mayor, City of Rogers

This will be a traditional farmers market in Downtown Rogers. Vendors will be selling from the park’s plaza corridor with the ability to pull right into a parking spot to either sell from their vehicles or set up booths in the plaza. Parking spaces on the east side of 1st Street between Walnut and Elm Streets will be closed to public parking on Saturdays from 5:00 a.m. to 1:00 p.m. during the season. These spaces are reserved for market vendors to set up for selling. This great location starting at the corner of Walnut and 1st

“We’re so fortunate that our award-winning park is nearing completion. Ross-Barney Architects designed a beautiful farmer’s market at the historic site where farm wagons would wait on the train while selling produce on trips to town. With the increased visibility, foot traffic, and a well-designed space we’re excited at the opportunity to grow our market.“

- John McCurdy

Director of Community Development, City of Rogers

Street offers vendors a vantage spot to sell their goods. There will be more visibility for the market and foot traffic for downtown businesses. Downtown Rogers Inc. is partnering with the City’s Arts and Culture Department to provide music on Saturday mornings adding even more draw, energy, and atmosphere.

“I am looking forward to bringing the community back together again in our fresh park and historic streets. Downtown Rogers will be the place to be on Saturday mornings this Summer. We are happy to be welcoming back vendors for a new season of the DTR Market and introducing some new vendors as well.”

- Shey Bland

Executive Director, Downtown Rogers Inc.

There is terrific potential for growth with the DTR Market in this continuously developing area of downtown. The vendor application process is open, and resources are available at www. DowntownRogersInc.org. Sponsor opportunities are available to support the DTR Market and its local makers and growers. There are several wonderful restaurants and stores visitors can shop locally and have brunch and/or lunch at their favorite downtown restaurants after shopping and exploring the DTR Market.

“The revitalization of Downtown Rogers is exciting for our residents, visitors and businesses. Railyard Park represents a new gathering place for Northwest Arkansas. DTR Market’s location in the heart of our downtown businesses and right on the trail system makes this experience second to none for those who enjoy a traditional farmers market atmosphere and outdoor fun.”

- Raymond Burns

CEO, Rogers-Lowell Area Chamber of Commerce

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Chamber Celebrates

Black History Month

n February, the Rogers-Lowell Area Chamber of Commerce celebrated Black History Month by recognizing the history and accomplishments of the African American community in Northwest Arkansas. The Chamber’s Diversity, Equity, and Inclusion (DEI) division works to better welcome our growing number of residents, workers, and visitors from all backgrounds. During the month, the Chamber highlighted several of our black leaders and the impact they have on our region and beyond via social media. For more posts from #BlackHistoryMonth on our Facebook® page, Follow This Link (must be logged into Facebook®)

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Community Development Mission-Work |

Chamber Launches DEI Program:

Lens Series

orthwest Arkansas is growing rapidly. Job growth, a strong local economy, and a high quality of life are just a few of the many reasons Northwest Arkansas continues to be recognized as one of the top places to live in the nation. The demographic makeup of the region, including race, age, income, religion, sexual identification, and many other facets of the community, is changing as well. This brings both opportunities and challenges for Diversity, Equity and Inclusion (DEI).

What is Diversity, Equity and Inclusion (DEI)? Diversity includes all the ways in which people differ, encompassing the different characteristics that make one individual or group different from another. While diversity is often used in reference to race, ethnicity, and gender, a broader definition of diversity also includes age, national origin, religion, disability, sexual orientation, socioeconomic status, education, marital status, language, and physical appearance. The definition also includes diversity of thought: ideas, perspectives, and values as well as recognition that individuals affiliate with multiple identities. Equity is the fair treatment, access, opportunity, and advancement for all people, while at the same time striving to identify and eliminate barriers that have prevented the full participation of

some groups. Improving equity involves increasing justice and fairness within the procedures and processes of institutions or systems, as well as in their distribution of resources. Tackling equity issues requires an understanding of the root causes of outcome disparities within our society. Inclusion is the act of creating environments in which any individual or group can be and feel welcomed, respected, supported, and valued to fully participate. An inclusive and welcoming climate embraces differences and offers respect in words and actions for all people. It’s important to note that while an inclusive group is, by definition, diverse, a diverse group isn’t always inclusive. Increasingly, recognition of unconscious or implicit bias helps organizations to be deliberate about addressing issues of inclusivity.

Helping Businesses of All Sizes with DEI Tools and Resources DEI knowledge and skills are sources of competitive advantage for businesses and have been identified as important elements to the success and sustainability of communities in the future. While larger corporations in Northwest Arkansas have the breadth of human and financial resources to leverage this DEI competitive advantage, most small and mid-sized businesses (SMBs) lack the means necessary to capitalize on these assets. This is true even when diversity is an integral part of the customer base, employee pool or corporate

values. Seeking to address these issues, the Rogers-Lowell Area Chamber of Commerce launched the Chamber to Community (C2C) Lens Series in 2020.

Bringing Strategic Focus: Introducing the Lens Series The Lens Series focuses on providing training and strategies to help level the playing field for SMBs regarding access to strategic and innovative DEI information and leadership support. It serves the growing and diverse small business needs of the region. The Lens Series is designed to equip small business leaders with DEI principles to address relevant organizational challenges, apply these principles to business issues, and make their business more welcoming to their employees and customers. The focus is entirely on the small business community and approaches DEI from a business standpoint. The first strategic session of the Chamber’s Lens Series kicked off on March 30. The session was designed to move professionals from basic diversity principles to a better understanding of overall inclusion. This workshop detailed how inclusion impacts an organization’s culture, as well as improves stakeholder engagement. Participants walked away with an understanding of bias/unconscious bias and strategies to mitigate those biases within the workplace. Contact Ross Phillips for more information at ross@rogerslowell.com. w w w.Roger sL owell.c om | APRIL2021

Hustle in Heels |

The Benefits of Girl Power May 20, 2021 11:30 am - 1:00 pm

t may be a fact that women are not always easy to understand. But it is also a fact that not all women are the same. Women react to things differently. They will express themselves differently, think and feel differently. It is an absolute fact that there is a growing number of women who do help their female co-workers by being mentors, facilitating new career opportunities and celebrating each other. Some stereotypes are unfair that state women do not support other women. New research shows that women in particular benefit from collaboration and having a network of well-connected peers. This session will focus on women empowering other women and will provide proven techniques of how women can reverse the stereotype. You do not want to miss this opportunity to learn the benefits of women helping each other to grow, develop and advance their careers. Women! It is time to pay it forward and take pride in helping your sisters! Let us take it to the next level and help each other SOAR!

Program Objectives: • To learn tools of how to overcome the

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EDUC ATION SP ONSORS

negative stereotypes and unconscious bias of women not supporting each other. • To learn action steps of how to build networks of supportive women. • To personally build and improve your professional relationships.

Webster University. She has an extensive background and multiple certifications in the adult learning process. Tina has worked as an independent certified coach, teacher and speaker with the John Maxwell team and is a certified facilitator with Franklin Covey, Development About the Speaker | Tina Gilbert Dimensions International. Achieve Global Tina Gilbert, and Diversity and Inclusion certificate founder and from eCornell University. She is the author President of Next of a book and journal titled Next Level Level Training Thinking 90 Days to Inspire your Best Life. Solutions Group, She is a certified Minority Business LLC, has more Vendor with the State of Arkansas, and is than 25 years of a Certified Women’s Business Enterprise experience in the areas of training and National Council, and serves on the organizational development, leadership, and Tea Rose Foundation board, as the Vice customer service. Her consulting company President. She loves spending time with has worked with local and state government her family and friends. agencies, corporate entities, faith-based and community groups. Tina’s mission is to add Who Should Attend? value to the lives of others, to help them All women in business are encouraged grow, and develop so they can accomplish to attend whether you work in a their goals. professional office environment or run a Tina is a graduate of the University machine in a manufacturing facility. This of Central Arkansas with a Bachelor program is designed so that all women of Business Administration degree in can participate. Marketing. She also holds a Master of Arts Lunch is provided at the event. Tickets are degree in Management Leadership from $25. Register today at www.RogersLowell.com.

BUSINESS

Univision Arkansas Serves Growing LatinX Landscape in Northwest Arkansas

Not Just an Entertainment Source id you know Hispanic TV viewership is different than English TV viewership? The Hispanic community in Northwest Arkansas watches TV live 90 percent of the time, unlike English viewers who DVR more than 50 percent of the time. The Hispanic population depends on Spanish Language TV such as Univision Arkansas for information and as an advisor and support system, not just an entertainment source.

he Rogers-Lowell Area Chamber of Commerce has honored Michelle Wynn with the Ambassador of the Quarter Award for the first quarter of 2021. Michelle has worked for Child Care Aware for over 16 years, providing training for early care educators and parent education classes, while also serving in marketing and community outreach roles. Another part of her position is overseeing operations in the office with staff members. She attended the University of Central

Local and Network Programming Attract Viewers Univision Arkansas features local programming in addition to network TV programs that dominate national ratings. Their local news programming Monday Friday at 5:00 p.m. and 10:00 p.m. reaches approximately 75 percent of the LatinX segment in Arkansas. They air additional local programming on weekends that focuses on important local issues and events.

Playing a Vital Role During the Pandemic “This last year has been very tough and our local Spanish newscast has never played a more vital role than during this pandemic,” said Univision Arkansas President Greg Fess. “Our reach and value have increased significantly through this time and I am very proud of our team and the courage and passion that they have shown.” Univision’s Digital Platform – www. Latinotvar.com - features all news stories and a rebroadcast of newscasts daily driving heavy traffic. They also have a strong presence on social media including Instagram and Facebook. The Univision Arkansas Facebook page has over 31,500 followers and has the largest Spanish

following in the state. “Univision Arkansas has been a great partner and network to work with for many years,” said the Chamber’s VP of Community Engagement & Inclusion, Geovanny Sarmiento. “Even during and after the worst part of the COVID-19 Pandemic, and especially when the disproportionate rate of infection and mortality in the LatinX and Spanish-speaking community in Arkansas was wreaking havoc, it was comforting knowing that we could rely on a professional team to help fight the rapid spread of the virus by communicating effectively to their audience in the right language.”

Chamber Selects Michelle Wynn Ambassador of the Quarter Arkansas, graduating with a Bachelor of Science degree. Michelle is very involved in the community in addition to being an ambassador, participating in organizations such as Rotary, Arkansas Early Childcare Association, Southern Early Childhood Association, Arkansas Fundraising Professionals, and Springdale Chamber of Commerce Leadership Class XX11. She also serves on the Rogers-Lowell Area Chamber of Commerce’s Member Engagement Committee. Michelle enjoys working with the

community, promoting local businesses, and building relationships. “We live in a wonderful area, being a part of the community is important to me,” she said. Michelle and her husband, Matt, have twin eightyear-old sons.

w w w.Roger sL owell.c om | APRIL2021

May and June

Art on the Bricks Art Walks Feature

“Art, Antiques & Anime”

he Downtown Rogers Art on the Bricks (AOTB) Art Walk resumes LIVE AND IN PERSON Art Exhibitions on the 2nd Thursday of every month beginning in May. For May and June AOTB has reached out to the anime and cosplay community to invite them to join other artists, photographers, and jewelry makers to participate. The theme is “Art, Antiques & Anime.”

S. 1st Street, Artists of Northwest Arkansas Gallery at the corner of 2nd and Walnut, Mavis Wine Company at 718 N 2nd Street and Into+View Art Gallery and Studios at 300 N 2nd next door to Studio 300.

Multi-Generational Appeal

The May and June Art Walks are designed to attract multiple generations from different cultures and ethnicities. It’s a fun way to come together for an arts event that supports the creative economy in Downtown Rogers. A Growing and Thriving Art Walk Anime fans have an opportunity to Each month, artists, and creatives from submit drawings for a competition and throughout Northwest Arkansas partner compete for prizes. The drawings will be with locally owned business owners and displayed during ATOB and a People’s provide pop-up displays in businesses, along Choice prize as well as 1st, 2nd and 3rd sidewalks and in parking lots and alleyways. place prizes will be awarded. Donated The artists and business participation drawings will then be shared with an area changes from month to month and prior to nonprofit organization. COVID-19, it wasn’t unusual to have 25 or more businesses staying open late on the What’s Coming in May and June 2nd Thursday of every month. Some of the During the May Art Walk, Arkansas mainstay businesses that participate every Arts Academy will have two orchestra month include: Rogers Experimental House, groups performing. The event will also Gateway Mortgage, Brick & Mortar, Arkansas feature a Lolita Tea Party, Anime Art Public Theatre, Studio 300, Java Dudes exhibits, a lapel pin exchange, cosplay Coffee Company and Art Collective Gallery. costume exchange, photo studio and selfie AOTB is also welcoming new creative stations, Anime painting and makeup businesses to Downtown Rogers who will be workshops and an Anime After Party with joining every month: Ozark Talent Bank on Cosplay Karaoke and a live artist creature 18

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creator demo. Also coming in the June Art Walk is a Cosplay Runway Show.

Have a Free Ride and Java During ATOB, there will be live music throughout Downtown Rogers. To facilitate parking and make it convenient to visit all ATOB points of interest, Ozark Regional Transit will provide a courtesy shuttle with all shuttle riders receiving coffee vouchers from Java Dudes Coffee Co.

A Program of the Chamber’s Downtown Economic Development Mission-Work Downtown Rogers has built up an impressive list of permanent art galleries that have patrons who frequent their art shows and receptions – the “Creative Economy”. These monthly pop-up exhibitions complement these galleries and offer a broad selection of artists and makers. AOTB is all about helping the creative economy and is a program of the Chamber’s Economic Development Division showcasing Downtown Rogers as a vibrant arts and entertainment destination. AOTB also brings people back together to support and celebrate our artists and small businesses who have been among those most impacted by business closures over the past 15 months.

SMALL BUSINESS

The Frame Shoppe’s Care, Creativity and Community Gain New Devotees During Unusual Times

s coronavirus continues to dominate the news, many locally owned businesses are struggling with the stress of finding ways to remain relevant, profitable, and viable. While not all businesses are so lucky, the pandemic presented an unexpected opportunity for one woman-owned business in Downtown Rogers. As Kerbie Lansford, owner of The Frame Shoppe, celebrates her 5-year anniversary on January 13, she can look back at 2020 as her best year yet.

A New Opportunity

explained Lansford. “I was fortunate to have inventory to respond to most of the orders when my suppliers for frames, glass and matting supplies began closing temporarily.” On a couple of occasions, the break in the supply chain caused Lansford to turn to other locally owned businesses to help. “Dominic Smith at Dandy Roll was able to supply me with glass when I needed it and Gayla Wilson at Showcase Trophy & Awards customized some frames with laser engraving to create a custom finish that clients loved,” she said.

and tagged both the shop and musician. The result was another Billy Strings fan, this time from the East Coast, contacted her and began shipping concert posters for his own custom creations. “I enjoy the opportunity to design creative displays, and at times it is also important to come up with a creative mounting solution that conserves the integrity of the item being displayed,” explained Lansford. “This is especially the case with collectible items in shadow boxes or vintage fabrics and photos.”

Taking Custom Framing to a Higher Level The Frame Shoppe’s Story

The quaint shop, located in a cottage-like COVID-19 has changed the way we live, property, provides inspiration the moment work, and play in Northwest Arkansas. As the you walk in. Lansford shared some of her pandemic causes folks to spend significantly motivation for taking custom framing to a more time at home, many are finding time to higher level. “2020 made me nostalgic too,” clean out clutter, reflect on the things that are she reflected. “One of my mentors was my important and become more aware of their high school art teacher in Neosho, MO, Mr. home environment. Efforts to purge closets Gary Warren. He always encouraged me to and storage bins of excess possessions are use my artistic talents. I remember him telling also uncovering long forgotten photos, me ‘Don’t let your art go to waste!’’ concert posters and family heirlooms that, Thanks to social media shares, new once brought into the light of day, are clients are finding this locally owned business identified by their owners as treasures to be recognized for creativity and one-of-a-kind enjoyed and shared. That is when the phone framing solutions. One client is a huge fan of began ringing at The Frame Shoppe. American guitarist and bluegrass musician, Billy Strings. When he gave Lansford creative Pivoting Service to One-On-One with license to not only mat and frame a concert Safety First poster but also hand embellish the mat with As large retailers in shopping centers acrylic paint, she was ecstatic. “Framing has began shuttering their businesses to protect been my art. My customers are trusting me the health and safety of their customers and to get uniquely creative with their cherished their employees, Lansford was relieved to be possessions,” shared Lansford. “This has been able to keep her shop open and continue to especially helpful during the COVID-19 crises offer personalized, one-on-one service to her as utilizing creativity in my work helps me clients. “Last year started off well, and when manage stress and feed my soul.” the effects of the pandemic caused larger The happy concert poster collector businesses to close, I was able to remain open,” shared the finished product on social media

The Frame Shoppe specializes in creating custom designs for their clients while using conservation grade materials. Owner, Kerbie Lansford, purchased the business on January 13, 2016 and continues to offer the high-quality custom matting and framing options with exceptional customer service that has been offered the past 45 years since The Frame Shoppe was first established in Downtown Rogers. Lansford grew up in SW Missouri and has lived most of her adult life in NW Arkansas. She accepted her first custom framing job just before her 18th birthday and has worked as a framing professional for almost 10 years, the last 5 years as owner of The Frame Shoppe. In addition to operating a woman-owned business and supporting the creative economy in NWA she is married and the mother of four, ranging in age from 17 – 3. COVID-19 PRECAUTIONS: Customers may take advantage of virtual design consultations or in-store design services as well as contactless drop off and pickup with store front parking. For more information, contact the shop at (479) 636-7781 or by email at nwapictureframes@gmail.com. Follow The Frame Shoppe @nwapictureframes on FB and IG or visit www.nwapictureframes.com. w w w.Roger sL owell.c om | APRIL2021

Rogers |

Where

Creative Lives

BUT TERFIELD STAGE IN DOWNTOWN ROGERS

park your sense of creativity in Rogers, where you will discover a thriving arts and culture scene nestled in the midst of the majestic Ozarks. From art and music to classes that tap into your own creativity, there is something to enjoy for everyone in Rogers.

Walmart AMP The Walmart AMP is a place to gather with fellow music fans for an unforgettable night under the stars, as you claim your seat or spread out a picnic blanket to enjoy live performances by legendary bands and talented musicians. As Arkansas’ premier outdoor live music venue, the Walmart AMP is the biggest stage house in the state and has been named one of the top 100 amphitheaters in the country. Take your pick from one of the many live music concerts offered from spring through fall and experience the magic of this

WALMART AMP

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must-visit venue. Keep an eye on this year’s concert schedule as the AMP releases shows throughout the summer.

Butterfield Stage Located in downtown Rogers at the newly renovated Railyard Park, the Butterfield Stage will come to life soon with music and events. The stage is a sprawling pavilion for large gatherings and live events. The old farmers market building behind the stage will be the hub for a concession area and serve as the backstage area for artists. Frisco Plaza, located across the street, will be a versatile space that can be used in a variety of ways for events. The City of Rogers has plans to program the stage with events from April to October each year. A local music producer will be contracted to program music for the stage.

Sound of Rogers | Amplify

Art on the Bricks

The streaming series, Amplify, follows musicians as they rediscover their roots, inspiration, and the places that made their journey possible. Amplify’s first season begins with four episodes featuring three musicians in Rogers and can be viewed online at Places.Travel. As Amplify builds, it highlights another major actor in the series – the City of Rogers. The people, businesses, and opportunities are all brought together by Rogers where the locals are all working to support the musicians in the series. “The goal of Amplify is to tell the compelling story of the music scene in Rogers through the eyes of these artists, and deliver this branded, episodic content where and when viewers can watch it”, says Visit Rogers Executive Director J. R. Shaw. “We are creating awareness of Rogers as a music destination for new markets through this online platform”. Rogers’ role in Amplify illustrates a consolidated effort by Visit Rogers and the Rogers-Lowell Area Chamber of Commerce to promote and reinforce the credibility of the growing music scene in Rogers. Entertainment is an integral part of the Vision 100 Community Action Plan developed by the Chamber and residents, which envisions our area being a destination for arts and entertainment.

Art on the Bricks Art Walk is the 2nd Thursday of every month and offers a broad mix of talented artists, craftsmen, and musicians to our community. They bring their talent in the form of handcrafted items to the shops, offices and restaurants and provide an exciting opportunity for the public to explore the businesses and meet the artists. Businesses located on 1st, 2nd, and 3rd Streets as well as Arkansas Street, Walnut Street, and Elm Street host pop-up galleries throughout Downtown Rogers. The list of businesses and artists change from month to month, but the art experiences in Downtown Rogers will consistently provide new and interesting opportunities for the public to connect with the arts community.

Murals & Public Art The power of public art is prominent in Rogers. Muralists are taking over the parks, brick buildings, and pretty much everything in between to resemble the thriving creative community in Northwest Arkansas. This is the perfect setting for those seeking an outdoor adventure while staying in the city. Murals not only contribute to making a place attractive and creating opportunities for economic growth and spikes in tourism, but they also play a part in revitalizing forgotten gathering spaces and spark new conversations in the community. There are over 10 public murals in Rogers and a few others you can see at local shops, restaurants, and bars.

Experimental House The Rogers Experimental House is a flexible platform for creative activity, incubating contributions to the cultural fabric of Northwest Arkansas by collaborating on an array of services, material resources, and learning opportunities for artists, designers, entrepreneurs, and our local community. From artists in residence to community events, the Rogers Experimental House hosts public art exhibitions, author lectures, and classes that range from classical fine arts to craft beer workshops. Find your own creative journey by visiting Visit Rogers “Things To Do” page to plan your next adventure. PUBLIC MURAL IN CENTENNIAL PARK , DOWNTOWN ROGERS

Arkansas Public Theatre In its 35th season, the Arkansas Public Theatre (APT) is a downtown favorite by many locals and visitors. The APT produces classic, cutting-edge, and fresh from Broadway plays and musicals as well as hosts many special events throughout the year. The APT is the only all-volunteer community theater in Northwest Arkansas. From the moment you arrive and catch the first glimpse of the glowing lights from the beautifully lit, welcoming theater, you know you will be in for a special treat. With a tremendous volunteer staff, you will be greeted with a smile as you enter. Downstairs is filled with cabaret-style seating, however, there is not a bad seat in the house as balcony boasts a spectacular view of the whole stage. Assorted concessions and a cash bar are offered before each show. Make a night of it and check out one of the many restaurants in downtown Rogers prior to show time.

ARKANSAS PUBLIC THEATRE AT THE VICTORY THEATER IN DOWNTOWN ROGERS

Follow Visit Rogers on Social Media: w w w.Roger sL owell.c om | APRIL2021

Chamber Delivers Crucial Information on Essential and Relevant Topics for Your Business

he Rogers-Lowell Area Chamber of Commerce has been hard at work bringing you essential and relevant content via our Voice of Business communications channels. Below is a list of recent C2C (Chamber-toCommunity) Webinar replays and Chamber Voice of Business Podcast episodes produced so far in 2021, along with the new Chamber Mission Minute.

Listen to episodes of our podcast while you’re on the go. It covers topics of regional and statewide interest, current events, and legislative events as well as interviews with community leaders, elected officials, newsmakers, community/economic developers and more. Find it online and subscribe at Soundcloud, Apple Podcasts and Google Play Music. Chamber Voice Podcast Ep. 60: Child Care Aware of NWA SVP of Economic Development Steve Cox sat down with Michelle Wynn, co-director for Child Care Aware NWA. They discussed the importance of early childhood education and the challenges faced within the childcare community during COVID-19.

C2C Webinars are an opportunity for Chamber members and the community to get together for education and discussions on a variety of issues impacting our communities. Jan. 26 - Navigating 2021: The Economy, the Stimulus and COVID-19 Feb. 10 - The Entrepreneurial Equation March 12 - Employer Options Surrounding the COVID-19 Vaccine

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Chamber Voice Podcast Ep. 61: Arkansas Association of Infant Mental Health - SVP of Economic Development Steve Cox continued the discussion on the importance of early childhood education by visiting with Jamie Ward, President of Curricula Concepts and President of the Arkansas Association of Infant Mental Health where she focuses on early childhood needs and resources across the state of Arkansas.

Chamber Voice Podcast Ep. 62: Big Frog Custom T-Shirts Support NWA Fundraiser - VP of Downtown Development Karen Wagaman talked with Mara Dougherty of Big Frog Custom T-Shirts about their Support NWA Fundraiser benefiting local businesses. Businesses could submit a logo design to be printed on a t-shirt and received a portion of the proceeds for each shirt that is sold while the promotion lasted. *NOTE: the promotion mentioned in this episode has now expired* Chamber Voice Podcast Ep. 63: City of Rogers Diversity - In this special #BlackHistoryMonth episode of the Chamber Voice of Business Podcast, SVP of Economic Development Steve Cox talked with Rogers City Councilwoman April Legere and Mandel Samuels of the City of Rogers Planning Commission about the importance of civil engagement and representation as Northwest Arkansas continues to increase in its diversity. Chamber Voice Podcast Ep. 64: Rogers New Tech High School - SVP of Economic Development Steve Cox hosted William Felts, Work-Based Learning Coordinator for Rogers New Technology High School. They discussed the importance of work-based learning, workforce development and an upcoming career fair at RNTHS. Chamber Voice Podcast Ep. 65: Eve Aldridge/NWACC - SVP of Economic Development Steve Cox hosted Eve Aldridge, Director of Training and Community Development with NorthWest Arkansas Community College. They discussed the importance of workforce development, offerings that NWACC is providing, and the Amazon Web Services (AWS) Academy.

This new video series details the Rogers-Lowell Area Chamber of Commerce’s recent mission-work related to growing business, activating leaders, and building community.

February 8 – Introduction to the Chamber Mission Minute February 16 - RLACC Executive Vice President J.R. Shaw discusses the Chamber’s DEI Cohort, #BlackHistoryMonth, the opening of the DTR Market coming soon, and new building and investment developments in downtown Rogers. February 22 - President/CEO Raymond Burns discusses the impact small businesses have on our region and what the RogersLowell Area Chamber of Commerce is doing to help them move forward, working to achieve the Chamber’s mission of growing business, activating leaders, and building community. March 1 - RLACC Executive VP J.R. Shaw discusses the Chamber’s economic development efforts, an upcoming event from the Chamber’s Large Industry Council, building our next generation of leaders through a partnership with Rogers Public Schools, and furthering our community’s Diversity, Equity, and Inclusion (DEI) initiatives by working with local leaders. March 8 - Creative Services Director Nick Smith discusses the Chamber’s Visit Rogers division attending the Arkansas Governor’s Conference on Tourism, a variety of ongoing and upcoming events from the Chamber, and ways the Chamber’s Marketing Communications team supports the organization’s overall mission. March 15 - Kelly Parker of the Chamber’s Visit Rogers Division discusses recent economic development projects that staff is working on to increase job creation and investment, Downtown Rogers entertainment and event planning in progress, and upcoming programs from the Chamber such as the Northwest Arkansas Employment Showcase and the 2021-22 The Good Life Destination Guide. March 22 - SVP of Economic Development Steve Cox discusses Visit Rogers working to bring economic and community development to Rogers and promoting tourism for the region, along with the Chamber’s progress in producing content for the upcoming 99th Annual Celebration of Business & Community.

For instant notifications of new episodes of these and more of our publications, be sure to follow all of our social media channels | w w w.Roger sL owell.c om | APRIL2021

The Voice of Business

We’re bringing in the new year as the premiere advocacy organization for business and we take our leadership role of being the Keeper of the Community Vision and Voice of Business seriously.

Chamber Voice of Business Blog

This online channel connects you to relevant and compelling content from subject matter experts (SMEs) across Northwest Arkansas. Chamber team and guest writers deliver information related to their professional expertise on a variety of topics. We welcome your ideas for feature blog articles.

ROGERSLOWELL.COM/BLOG/

Chamber Voice of Business Podcast

Chamber Voice of Business Newsletter

Our monthly newsletter tells the stories you really need to know about the Chamber’s mission, news, programming, members, and community partners. Features include regular sections like the Small Business Corner, Focus on Community, Focus on Industry, Focus on Small Business, and Workforce Development along with a list of new members, ribbon cutting photos and a Quick Reference Calendar for upcoming events

ISSUU.COM/RLACC

Chamber Voice of Business Video

Catch up quickly on the Chamber’s news stories by watching online videos delivered in three categories: mission-based focus areas, Chamber events coverage and member spotlights/testimonials.

YOUTUBE.COM/USER/ROGERSLOWELLCHAMBER 24

C h a m b e r Vo i ce | A P R I L 2 02 1

NEW MEMBERS | February 2021 BENNETT COMMERCIAL REAL ESTATE

3608 SOUTHERN HILLS BLVD., STE. 3 ROGERS, AR 72758 (479) 278-4040 WWW.BENNETTCRE.COM REAL ESTATE - COMMERCIAL AND RESIDENTIAL

BIG FROG CUSTOM T-SHIRTS & MORE OF NWA 2501 SE 14TH ST., STE. 11 BENTONVILLE, AR 72712 (479) 464-0160 WWW.BIGFROG.COM/NWA PROMOTIONAL PRODUCTS

COLLAB DESIGN CO

ROGERS, AR 72758 (281) 635-0890 WWW.COLLABDESIGN.CO ADVERTISING AGENCIES

CRAIN RV OF SPRINGDALE

5950 W. SUNSET AVE. SPRINGDALE, AR 72762 (833) 589-0877 WWW.CRAINRVSPRINGDALE.COM RV DEALERSHIP

CUP OF HOPE COFFEE SHOP 115 N. DIXIELAND RD. ROGERS, AR 72756 (479) 268-4340 WWW.OASISFORWOMENNWA.ORG ORGANIZATIONS

FRIENDS OF ARKANSAS SINGLE TRACK (FAST) P.O. BOX 48 BENTONVILLE, AR 72712 (479) 685-4878 FASTTRAILS.ORG ORGANIZATIONS

GREAT AMERICAN TITLE 3201 N.E. 11TH ST., STE. 17 BENTONVILLE, AR 72712 (479) 319-2093 GATOZARKS.COM TITLE COMPANIES

HUDSON HAWK BARBER & SHOP

5100 W. PAULINE WHITAKER PKWY., STE. 109 ROGERS, AR 72758 417-880-7493 HUDSONHAWK.COM BEAUTY SALONS AND BARBERSHOPS

KEITH LAW GROUP

5050 W. NORTHGATE RD., STE. 108 ROGERS, AR 72758 (479) 335-1355 KEITHLAWGROUP.COM ATTORNEYS

J.B. AND JOHNELLE HUNT OZARK HIGHLANDS NATURE CENTER

3400 N. 40TH ST. SPRINGDALE, AR 72762 (479) 365-6550 WWW.AGFC.COM/EN/EXPLOREOUTDOORS/NATURE-AND-EDUCATIONCENTERS/JBJHFOHNC NATURE CENTER

MCMILLEN SPECIALTIES LLC FAYETTEVILLE, AR 72764 (479) 739-7695 MCMILLENSPECIALTIES.COM HOME INSPECTORS

PROACTIVE PROTECT ARKANSAS

906 CHARING CROSS CAVE SPRINGS, AR 72718 (479) 372-8745 PROACTIVEPROTECT.COM/ARKANSAS CLEANING SERVICES

RENDEZVOUS JUNCTION BREWING COMPANY (OPENING SOON)

2225 S. BELLVIEW RD., STE. 101 ROGERS, AR 72758 (479) 381-4046 WWW.RENDEZVOUSJUNCTION.COM/HOME BREWERIES

OASIS OF HOPE SECOND CHANCE SERRANO’S TAX SERVICES THRIFT SHOP 2209 S. THOMPSON ST., B-1 115 N. DIXIELAND RD. ROGERS, AR 72756 (479) 268-4340 WWW.OASISOFHOMENEW.COM ORGANIZATIONS

PASTEL PET PORTRAITS

SPRINGDALE, AR 72764 (479) 283-1013 WWW.SERRANOSTAX.COM ACCOUNTING & TAX SERVICE

WRITE ON FUNDRAISING

BENTONVILLE, AR 72712 (843) 455-3156 (918) 410-9410 WWW.FACEBOOK.COM/CHUCKSPORTRAITS WRITEONFUNDRAISING.COM ORGANIZATIONS CONSULTING - BUSINESS & MANAGEMENT

PAYROLL VAULT OF NWA ROGERS, AR 72758 (303) 763-1851 WWW.PAYROLLVAULT.COM PAYROLL SERVICES

The 2021-2022

Good Life Destination Guide is online!

Click here and read it today! Don’t forget to share it with your friends and family as well and help us spread the word that Northwest Arkansas is home to the Good Life! w w w.Roger sL owell.c om | APRIL2021

MEMBERSHIP RENEWALS | February 2021 30+ YEARS

Community Clinic Rogers Dental

SumnerOne

Arvest Bank - 65 years

Crabby’s Seafood Bar & Grill

Whisinvest Realty, LLC

Harris Baking - 63 years

Crye-Leike Realtors

Regions Bank - 63 years

Digital Printing Solutions, Inc.

2-5 YEARS

Carroll Electric Cooperative Corporation - 58 years

Downstream Casino Resort

Aelous Real Estate & Property Management

Crafton Tull - 58 years

Freedom Power Sports

Alexander Realtime Reporting, LLC

APAC - Central, Inc. - 55 years

Geary Engineering P.A.

Bankers Capital Funding

Rogers Land Company Real Estate - 51 years

Good Steward Pet Sitting Service

Compassion House

The RoArk Group - 46 years

Hank’s Fine Furniture

Cousins’ Office Furniture

Watkins, Boyer, Gray & Curry, PLLC - 43 years

Home Instead Senior Care

Direct Auto Insurance

Prairie Creek Veterinarian Hospital - 41 years

The House of Prayer

Envision Nutrition

Dean Crowder Construction, Inc. - 39 years

Information Solutions Team, LLC

European Wax Center

CEI Engineering Associates, Inc. - 38 years

Lance Johnson Building Company

Facilicom Incorporated

Sonic Drive-In #1247 - 37 years

Jordan Essentials - Lissa Applewhite

Hapa’s Hawaiian Bar & Grill/Healthy Innovations

Bradford Yard Living + Landscaping - 36 years

The KAR Shop

Harpwater Company

Bryant & Company Appraisers - 36 years

Kendrick Fincher Hydration for Life

Healing Gardens of Northwest Arkansas

Bedford Camera & Video - 35 years

Randolph L. Lais, DDS, PA

The House

Ride-Rite Auto Sales, Inc. - 35 years

McKee Foods Corporation

Jeffries Eye Associates

FM Corporation - 34 years

N.O.S.S. Inc./In-N-Out Screening Services, Inc.

Kurt Puttkammer Homes

Tucker’s Furniture & Appliances - 33 years

Nestle Walmart Team

The McElroy Group LLC

Debbie’s Family Pharmacy - 32 years

Preferred Office Technologies

Natural State Beer Company

New Hope Animal Hospital - 32 years

Rogers Public Education Foundation

NWA Home Services

Northwest Technical Institute - NTI - 32 years

Rogers-Bentonville Elks Lodge #2144

Pacific Group

The Rose Antique Mall & Flea Market

Pafford EMS

21-30 YEARS

Santos Chiropractic

Petland Rogers

Immanuel Baptist Church

Smile Shoppe Pediatric Dentistry Rogers

Pho 85 Noodle House, LLC

Jordan’s Printing Company

Staples

Pinnacle Nutrition

KNWA / KFTA

Straight’s Lawn & Garden

Printova Signs & Graphics

Lowe’s Home Improvement

Taco Bell

Promenade Health and Rehab

Martfeld & Associates Insurance

Unilever

Reiki Institute

The Mullikin Advertising Agency, Inc.

United Bank

NWA Space

New Hope Boarding & Grooming

Window World of the Ozarks

Tortilleria El Palomino / El Rinconcito Restaurant

PCI Advance Title Upchurch Electrical Supply Company

6-10 YEARS

Wellington Place Apartments

A & B Distributors of Arkansas, Inc.

11-20 YEARS

Arcadia Farms, Inc. Chambers Bank

United Federal Credit Union - UFCU Washington Regional Urgent Care Wheelhouse Real Estate Management 15th Place Townhomes Wheelhouse Real Estate Management -

Aaron’s Sales & Leasing

Custom Design Hair

Acme Brick

El Pueblo Market #1

Acme Janitor & Chemical Supply, Inc.

Grand Savings Bank

1 YEAR

Arrowhead Boat Sales

Jerry Hudlow

Equity Business Solutions, LLC

Bobcat of N.W. Arkansas

Imagine Studios

Gathered Goods NWA

Bryan University

Loyd’s Little Land

Kitchen Tune-Up

Chick-fil-A Pleasant Grove Road

The Markham Group

Topgolf

CitiScapes Metro Monthly Magazine

Oakley Chapel United Methodist Church

Cleaner Solutions Inc.

Professional Property Management

C h a m b e r Vo i ce | A P R I L 2 02 1

The Frisco on Walnut

Chamber Business Connect & Educational Events The Rogers-Lowell Area Chamber of Commerce hosts a variety of events to help build your network and learn. Below are the upcoming events to note. For more event details and to register, visit us online at RogersLowell.com.

SPECIAL NOTE** | Participants of Events, Meetings & Gatherings As Northwest Arkansas gets back to business, the safety of our staff and

With this in mind, see some of our events below with requirements

our community is the number one priority. We want to ensure you that we

for in-person attendance or notes about ways to attend virtually. Be sure

take public health very seriously. In compliance with the health directives and

to check RogersLowell.com, review our eNewsletters (Monday Memo and

guidelines issued by Governor Asa Hutchinson and the Arkansas Department

Calendar at a Glance), and follow us on social media for updates about our

of Health, we are taking the necessary steps to slow the spread of COVID-19

events and meetings as well as developments that might affect business in

and protect those of high risk.

Northwest Arkansas.

Rules for In-Person Event Attendance

• Registering for in-person events beforehand is REQUIRED to help us plan and practice social distancing guidelines

• Please do not shake hands or engage in any unnecessary physical contact • Wearing a mask or face covering is required by the City of Rogers through end of May

• Please do not attend if you have a cough or fever

• Business cards will not be collected by the Rogers-Lowell Area Chamber of Commerce

• Maintain a minimum of six feet from other people

• No walk ups will be permitted

• Sneeze and/or cough into your elbow

• Door Prizes will be randomly selected before the event

Every Wednesday Presented By | Printova Signs & Graphics April Host Sponsor | Minuteman Press Location | Golden Corral Address | 2605 W Pleasant Crossing Dr., Rogers

PR E SENTED BY

APR

Presented By |

7 Brew Coffee & Primrose Retirement Communities April 13 Host Sponsor | 7 Brew Coffee Address | 2503 N. 2nd St., Rogers April 27 Host Sponsor | Hartley Flooring Address | 225A Grant Pl., Lowell

APR

Presented By | Citizens Bank Host Sponsor | Pinnacle Nutrition Address | 5100 W. Pauline Whitaker Pkwy., Ste. 110, Rogers

REGISTRATION FOR ALL EVENTS REQUIRED AT ROGERSLOWELL.COM

Tee Off at Topgolf Coming June 24

The NEW Tee Off at Topgolf event with the Rogers-Lowell Area Chamber of Commerce is an opportunity for Chamber members and their guests to experience Rogers’ newest entertainment venue: Topgolf. Don’t worry about inclement weather as the venue offers climate-controlled hitting bays for year-round comfort.

Finally, A Golf Tourney for Golfers and Non-Golfers Conduct business by inviting special customers to play with you as a gesture of thanks or reward employees with a fun day of teambuilding. You’ll enjoy this fun environment that caters to all skill levels, including non-golfers! This new style of golf tournament includes two rounds, best ball format and provides you with the opportunity to win $10,000 in the Hole-in-one Contest as well as a lifetime membership to Topgolf. Players will receive hors d’oeuvres, two adult drink tickets and bottomless fountain soda, iced tea, coffee, and water. Sponsorships include the opportunity to spread your message to all participants during a compact timeline, in a venue where you can easily interact with all participants. To reserve your team, register at RogersLowell.com or call the Chamber at (479) 636-1240. Contact the Chamber's Member Services Team at (479) 636-1240 or email MemberServices@RogersLowell.com for sponsorship details.

w w w.Roger sL owell.c om | APRIL2021

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