Chamber Voice of Business Magazine | February 2023 - Annual Report Edition

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FEBRUARY 2023 | Vol. 18 Issue 2 annual report 2022
Chamber Voice OF BUSINESS MAGAZINE 2 317 West Walnut Street Rogers, Arkansas 72756 P: (479) 636-1240 F: (479) 636-5485 What’s INSIDE This Issue? Letter from the Chair 05 ����������� Vision & Mission Statements 06 Goals & Key Focus Areas 07 ����������� 2022 Strategic Goals 08 Executive Committee & Board of Directors 10 ������������ Chamber Core Values 12 Member Services Division Highlights 14 ����������� Marketing Communications Division Highlights 16 Accounting & Finance Division Highlights 18 ������������ Customer Service Division Highlights 20 ���������� Government Affairs Division Highlights 22 ���������� Community Development Division Highlights 24 ���������� Economic Development Division Highlights 26����������� Downtown Development Division Highlights 28 ����������� Destination Marketing & Management Division Highlights 2022 Regional Recognition 04 09

CHAMBER STAFF

Raymond Burns, CCE

President/CEO rburns@rogerslowell.com

Shelle Summers, IOM

Senior Vice President of Member Services ssummers@rogerslowell.com

Ross Phillips

Senior Vice President of Community Development ross@rogerslowell.com

Karen Wagaman

Vice President of Downtown Development karen@rogerslowell.com

Loretta Gomez

Finance Manager loretta@rogerslowell.com

Jacque Eakins

Account Executive jacque@rogerslowell.com

Justin Freeman

Marketing Communications Manager justin@rogerslowell.com

Meredith Alvarez

Customer Relations Specialist meredith@rogerslowell.com

J.R. Shaw, IOM

Executive Director/ Executive Vice President | DESTINATION Rogers jr@rogerslowell.com

Steve Cox, IOM

Senior Vice President of Economic Development steve@rogerslowell.com

Vickie Grotts, IOM

Senior Vice President of Accounting & Finance vickie@rogerslowell.com

Sara Lynn Geiger

Vice President of Government Affairs sara@rogerslowell.com

Luke Wiggins, TMP

Director of Sales | DESTINATION Rogers luke@rogerslowell.com

Marni Rogers, IOM

Member Relations Manager marni@rogerslowell.com

Mariana Osorio

Community Engagement & Inclusion Manager Mariana@rogerslowell.com

Katie Burns

Vice President of Operations katie@rogerslowell.com

Brad Phillips

Senior Vice President of Marketing Communications brad@rogerslowell.com

Geovanny Sarmiento

Senior Vice President of Community Engagement & Inclusion geovanny@rogerslowell.com

Nick Smith

Creative Services Director nick@rogerslowell.com

Maggie Matuschka

Special Events Coordinator Maggie@rogerslowell.com

Skylar Rutherford

Marketing Communications Manager skylar@rogerslowell.com

Dane Clark

Sales & Services Coordinator | DESTINATION Rogers dane@rogerslowell.com

FEBRUARY 2023 | www.RogersLowell.com 3

A LETTER FROM THE CHAIRMAN

2022 was an exciting year celebrating our Centennial as the trusted source for growing business, activating leaders, and building community in our region. And to top off the year, we introduced a new and modern brand identity to better position the Chamber for the future with our next generation of community leaders.

Serving business & community together: For 100 years, generations of business and community leaders have helped the Chamber build a strong reputation of being influencers for responsible growth, catalysts for positive change and conveners of the community to facilitate collaborative solutions.

How we got here: Our “Roadmap to 2022” (100th anniversary date) began in 2019 and included a comprehensive new Vision 100 Community Action Plan, a three-year Chamber Strategic Plan (2020-21-22) and a redefined Vision, Mission and set of Core Values to ensure we are relevant, necessary, and competent in this era of rapid change.

Our mission-work is making a big impact: Your investment in our mission-work impacts not only the success of your business but also the community’s quality of life. It helps sustain our momentum for the next 100 years:

• Advocacy & Government Affairs (advocating for businessdriven public policy that positively impacts businesses of all sizes).

• Community Development (activating leaders and delivering programs that build a cohesive and welcoming community).

• Destination Marketing & Management (attracting visitors and promoting our world-class destination).

• Economic Development (developing the next generation workforce pipeline and fostering sustainable growth downtown).

• Small Business and Entrepreneurial Development (curating resources and educational opportunities and opening the doors to new connections for small businesses to succeed).

The year at-a-glance: Here are some highlights and accomplishments from last year:

• In workforce development, Government Affairs and Economic Development staff toured our state and federal legislators through the Rogers Learning Center teaching them about program offerings, expansion plans, enrollment limitations, and legislative solutions for career development programs.

• Over $200 million in private capital investment (60 large-scale projects) began in Rogers last year.

• Rogers had collected $26.8 million in sales taxes at end of year, 12% above the record setting 2021.

• In Rogers-Lowell, 1,300 jobs were created in 2022 and the labor force grew by 1,150.

• The unemployment rate in Rogers at the end of the year was 2.1%, down from 2.5%.

• Downtown Rogers opened 26 new businesses last year and staff helped to attract investments such as large-scale developments in Mixed-Use and Single/Multi-Family Residential development.

• Community Development outreach by our staff yielded 43 new minority Chamber memberships; they helped 92 minority entrepreneurs with business resources, and 31 with mentorship services.

• Destination Rogers (formerly Visit Rogers) efforts helped 2022 room tax revenue surge to over $1.47 million, an increase of 80% over 2021 and higher than 2019’s all-time high of $1.4 million.

• Chamber Membership grew by 219 businesses, for a total of 1,956 member businesses in 2022.

• Launched the Chamber’s new brand identity and tagline “Serving Business & Community Together”.

Dig deeper: In this Annual Report, you’ll learn more about our 2022 accomplishments and highlights. I encourage you to review it so you can discover how you can engage with us this year as we continue working together to create a cohesive and connected community where people are excited to visit, live, invest, work, and play.

One more thing: Remember to purchase your tickets to join us as we kick off our Centennial Celebration on April 6. Stay tuned throughout the year as we continue to unveil our exciting new brand identity and other initiatives as part of Vision/NEXT, the theme of our pathway forward.

The Rogers Lowell Chamber is one out of just 132 chambers of 7,000+ nationwide accredited with Five Stars.

Chamber Voice OF BUSINESS MAGAZINE 4
Erin Kiefer 2022 Chairman of the Board President & CEO, Assembled Products Corporation

Vision Statement

The center of world-class business, welcoming communities, and opportunities for all.

Mission Statement

We are influencers, catalysts and conveners; the trusted source for growing business, activating leaders and building community.

The center of world-class business, welcoming communities, and opportunities for all.

FEBRUARY 2023 | www.RogersLowell.com 5

GOALS & KEY FOCUS AREAS

Goals & Key Focus Areas

2020 - 2021 - 2022 | Journey to Our 100th Anniversary

GOAL:

EXCITING & UNIQUE BRAND

KEY FOCUS AREAS:

Segmentation and Brand Strategy

Rebrand Launch at 100th Anniversary

2022 | 100th Anniversary

GOAL:

UPGRADED FACILITIES

KEY FOCUS AREAS:

Keeper of the Vision Campaign Add 3200 S.F. Upstairs

GOAL:

SUSTAINABLE FUNDING STRATEGY

KEY FOCUS AREAS:

Dues vs. Campaign Investing

Keeper of the Community Vision Bottom Line that Increases Reserve

GOAL:

STRONG STAFF

KEY FOCUS AREAS:

Continuing Education

Professional Development Hiring the Best Quali ed for Open Positions

GOAL:

SOUND STRATEGIC PLANNING

KEY FOCUS AREAS:

Driven by Vision-Mission-Core Values

ROI Centric Vision 100 In uence Political Center Inclusive Transparent

GOAL:

MEMBER/INVESTOR BASE

KEY FOCUS AREAS:

Customer-Member-Investor Path

Mission-Focused

Next Gen Development

GOAL:

COHESIVE LEADERSHIP

KEY FOCUS AREAS:

Community Business Arts & Entertainment Downtown

2020 | The Journey Starts Here

Chamber Voice OF BUSINESS MAGAZINE 6

2022 Strategic Goals 2022 STRATEGIC GOALS

BUDGET & FINANCIAL PERFORMANCE

Balance Budget

Achieve Revenue Growth

Grow Reserves

Implement Sustainable Funding Model

Cultivate Investors for Increased Funding

MEMBER RETENTION & OUTREACH

Deliver “Over the Top” Customer Service

Optimize Retention E orts

Create a “Rejoin the Chamber Campaign” Targeting Members Lost During Pandemic

Maximize Member Contact & Feedback

Provide Relevant Opportunities for Customer, Member, & Investor Interactions

ECONOMIC DEVELOPMENT

Sustain Economic Growth for Downtown Rogers

Sustain Economic Growth for Lowell

Attract New Business Investment for Rogers-Lowell Area

Create Jobs & Business Expansion for Rogers-Lowell Area

Promote Rogers-Lowell Area as a Vibrant Community to Live, Work, Play & Invest

DIVERSITY, EQUITY & INCLUSION

Champion New Initiatives & Best Practices

Convene Frequently with the Minority Community

Deliver Unique & Relevant Programming to the Business Community

ENTERPRISE ADOPTION OF NEW TECHNOLOGY & PLATFORMS

Continue Evolution to be a Data-Driven Organization

Optimize Database & Reporting

Adopt New Technologies to Improve Productivity

Manage Accrisoft’s Freedom (Web Platform) and Memberclicks’ MC Trade (Association Platform)

COMMUNITY LEADERSHIP COALITION

Integrate Citywide Communications Lead Collaboration & Cooperation

DTR, INC. | GO DOWNTOWN ROGERS BRAND

Position Brand as the Resource for Promoting Downtown Programming, Merchants & Development News

Evolve Brand Communication Channels (Website, Social Media, Newsletter & Community Calendar)

Facilitate Programming for Downtown Attractions & Amenities

Serve as Downtown’s First Point of Contact for Public Requests to use Public Spaces (Railyard Park, Butter eld Stage, etc.)

WORKFORCE DEVELOPMENT & TALENT PIPELINE

Enhance & Create New Talent Pipelines for Workforce Needs

Connect Education with Industry

Increase Access for Early Childhood Education

Support Key Partner Programs & Initiatives

PRO-BUSINESS ADVOCACY & GOVERNMENT AFFAIRS

De ne Legislative Priorities for Economic Growth Advocate for Business-Driven Policy

Engage Community in the Political Process Drive Change & Initiatives for the New Political Paradigm

2022 CENTENNIAL CELEBRATION

Deliver Successful Centennial Celebration of Business & Community

Implement Launch Plan to Sustain Celebration throughout 2022

Adapt Communications to Utilize Refreshed Centennial Branding

VISION 100

Integrate in Strategic Planning & Program of Work

Champion Support of the Community Action Plan with Key Stakeholders

Continue Resources Campaign Outreach to Investors & Develop Additional Funding Sources

DESTINATION ROGERS

Implement Group Sales E ort to Support Rogers Hotels

Focus Digital Marketing Strategy to Grow Leisure Visitation

Support & Grow Rogers Hospitality Industry

Support Chamber Goals through Destination Leadership

LEADERSHIP ACTIVATION

Activate Next Generation of Leaders with Unique Programming

Increase Leadership Development Engagement

Sustain Increased Outreach to Minority Businesses & Community

BUILDING EXPANSION & REMODEL

Continue Due Diligence and Concept Planning

Develop Phased Plan

Seek Investors and Funding Options

FEBRUARY 2023 | www.RogersLowell.com 7

EXECUTIVE COMMITTEE

BOARD OF DIRECTORS

2022 Directors

Ron Branscum, Strategic Business Consulting

David Kimball, Benchmark Group

Jerra Toms, University of Arkansas Walton College of Business

John-Michael Scurio, George’s Inc.

Tanya Smith, Turpentine Creek Wildlife Refuge

Melissa Turpin, Honeycomb Kitchen

Daizy Andrade, University of Arkansas

Bruce Barkley, KHBS/KHOG

Dr. Marlin Berry, Rogers Public Schools

Andrew Branch, NWA National Airport-XNA

Larry Cooper, Embassy Suites NW Arkansas

Brad Crain, Arvest Benton County

Ever Cuellar, First Security Bank

Mike Dodge, Carroll Electric Coop. Corp.

David Faulkner, Pinnacle Hills Promenade

2023 Directors

Kristen Boozman, Portfolio Sotheby’s International Realty

Dean Fisher, Glad Manufacturing

Angela Grayson, Precipice IP

Patrick Kerrwood, Northwest Health

Mat Mozzoni, Cox Business

Knight Weis, Signature Bank of Arkansas

Ex-Officio Directors

Cathy Foraker, AT&T

David Foster, APAC - Central, Inc.

Bradley Hardin, AEP/SWEPCO

Greg Hines, Mayor, City of Rogers

Tom Hopper, Tallchamps, LLC

Corry Hull, BHC Insurance

Emily Ironside, Crystal Bridges Museum

Dr. Evelyn E. Jorgenson, Northwest Arkansas Community College

Peter Lane, Walton Arts Center

Chris Moore, Mayor, City of Lowell

2024 Directors

Michael Parker, Nabholz

Charlotte Rankin, Mercy NWA

Gaven Smith, J.B. Hunt Transport

Stennett Thompkins, AAA Insurance

Brandy Tuft, FORVIS

Josh Vasquez, Encore Bank

Barry Moehring, Benton County Judge

Joey Msall, Black Hills Energy

Mickey Rapier, Fellowship Bible Church

Rafael Rios, Yeyo’s Mezcaleria & Taqueria at the 1907

Dr. Jim Rollins, Northwest Technical Institute

Denise Thomas, Arkansas World Trade Center

Scott Tidwell, Matthews, Campbell, Rhoads, McClure & Thompson

Dick Trammel, Chairman Emeritus

Jeff Wood, Tyson Foods

Audit Committee Division Chairs

05 10 15 Chamber Voice OF BUSINESS MAGAZINE 8 Chairman of the Board Erin Kiefer Assembled Products Chairman-Elect Mike Power First Security Bank Treasurer Tom Allen Cushman & Wakefield | Sage Partners Past Chairman Angie Tucker-Ridley Tucker’s Furniture & Appliances RIDC President Jerry Vest Regions Bank President/CEO Raymond Burns, CCE
JANUARY Amazon Announces Plans to Open Warehouse in Lowell serving NWA. 94th meeting of Arkansas General Assembly convenes, and Governor Asa Hutchinson gives his State of Arkansas Address. Chamber hosts U.S. Chamber 2022 State of American Business Watch Party at the Embassy Suites in Rogers. JAN 03 JAN 10 JAN 11 2022 Year in Review TIMELINE
Community Development – Josh Vasquez Membership Services – Tanya Smith Economic Development – Brad Crain Government Affairs – Angela Grayson Destination Marketing – Larry Cooper Ron Branscum Knight Weis Brandy Tuft

2022 REGIONAL RECOGNITION

7,000+ Chambers | 201 Accredited Only 141 5-Star

HEARTLAND FORWARD MOST DYNAMIC METROPOLITANS RANKS NORTHWEST ARKANSAS:

3rd Best Mid-Sized Metro Area (under one million total population)

21st Best Overall Metro Area

8th Best Overall Metro Area for Per-Capita Personal Income

2nd Best Mid-Sized Metro Area for Per-Capita Personal Income

5th Best Mid-Sized Metro Area for Short and Medium Term Average Annual Pay Growth

5th Best Mid-Sized Metro Area of Medium-Term Job Growth

A 2019 REPORT BY THE US CONFERENCE OF MAYORS RANKS NORTHWEST ARKANSAS:

7th overall for Most Economic Growth through 2024

95th overall in Gross Metropolitan Product

$33.2 billion in Gross Metropolitan Product for 2020

THE 2022 MILKEN INSTITUTE’S BEST PERFORMING CITIES LIST RANKS NORTHWEST ARKANSAS:

8th overall for the Best Performing Cities

5th overall in 1-year wage growth

9th overall in 5-year job growth

13th overall in 12-month job growth

18th overall in Five Year job growth

9,640 likes up 12%

5,836 FOLLOWERS up 4%

18

Chamber hosts annual Chamber Night event at Rogers School Board of Education, offering members opportunity to meet local school board administration and board members.

U.S. NEWS AND WORLD REPORT BEST PLACES TO LIVE IN 2022-2023 RANKS NORTHWEST ARKANSAS:

7th Best Place to Live Overall

8th Most Affordable Place to Live

FORBES BEST PLACES FOR BUSINESS & CAREERS

RANKS NORTHWEST ARKANSAS:

10th Best Place for Business and Careers (all cities)

2nd Best Place for Job Growth (mid-sized cities)

NEWGEOGRAPHY.COM

RANKS NORTHWEST ARKANSAS:

2nd Best Mid-Sized City for Job Growth

10th Best Overall City for Job Growth

US DEPARTMENT OF LABOR OF LABOR STATISTICS

RANKS BENTON COUNTY:

Largest 2nd Quarter Yearly Wage Gain in 2019

7,411 FOLLOWERS up 27%

112,992 | 221,679 up 39% up 25% page views TOTAL VISITORS

23,000 impressions

2,200 views

University of Arkansas Center for Business and Economic Research hosts annual Arkansas Business Forecast, bringing together international experts to discuss the state’s economic outlook.

31

Legislation Introduced to designate Butterfield Trail as new National Historic Trail in NWA.

15 20 25 FEBRUARY 2023 | www.RogersLowell.com 9 JANUARY
JAN
JAN
JAN
28

CORE VALUES

Passion

We are proud to work here; we are committed to creating an optimistic and balanced culture through passion, enthusiasm and dedication.

Integrity

We are the trusted and dependable source. We are honest and accountable in all endeavors and do the right thing because we are guided by a set of moral principles.

Service

We exceed expectations by providing knowledgeable, thoughtful solutions, and leading by example.

Community

We better our community through servant leadership, encouraging compassionate relationships, and collectively working toward a common goal.

Togetherness

We believe that through diversity, collaboration, and teamwork we create an inspired, open, and welcoming environment that leads to the greater good.

05 10 15 Chamber Voice OF BUSINESS MAGAZINE 10
FEBRUARY
Ozark Regional Transit (ORT) announces expansion and improvement of on-demand transit model, unveiling ride-hailing service and more buses to serve NWA’s public transportation needs. Chamber educates Rogers Public Schools students about the new LEAD (Leadership, Education, Activation & Development) program offered by the Chamber’s Community Development Division. Chamber’s Hustle In Heels program hosts Empowering Your Physical & Mental Health event at Supply Chain Hall of Fame in Rogers.
FEB 01 FEB 01 FEB 10 FEB 14
Rogers Mayor Greg Hines issues Annual State of the City Address.

Chamber hosts Spanish Seminar Series: Empezando un Negocio en Arkansas event, educating members about best business practices in Spanish.

City of Rogers Refurbishes 12 Miles of Mountain Bike Trails at Lake Atalanta in Downtown Rogers thanks to Walton Family Foundation Grant.

15 20 25 FEBRUARY 2023 | www.RogersLowell.com 11 FEBRUARY
FEB 17 FEB 17

Membership in the Chamber is a direct investment in the work we do to grow business and build community. Our Member Services division helps you understand how to connect, invest and grow with us. Whether you are a community partner, member, or both, we provide “over-the-top” customer service by offering valuable information, services and programs to deliver value and return on your investment with the Chamber.

2022 Goals | Membership Services

05 10 15 Chamber Voice OF BUSINESS MAGAZINE 12 M E MB E R T OUCH E S 2 X MORE THA N L AS T Y E A R MEM B ERS T O HE L P ME M BER S GE T T HE MO S T OU T O F T HEI R MEM B ERSHI P 16 0 0 16 0 0 conta cted 24 0 24 0
1. Provide Five-Star Customer Service to Customers, Members and Investors . 2. Provide Value-Added Member Benefits. 3. Increase Annual Investment Revenue. 4. Utilize Digital Tools for Data-Driven Efforts.
MARCH Chamber’s Destination Rogers (formerly Visit Rogers) Division attends Arkansas Governor’s Conference on Tourism, learning best tourism marketing and development practices. Arkansas Public Theatre hosts 2nd annual Rogers Short Film Festival in Rogers. MAR 01 MAR 04 Shelle Summers, IOM Senior Vice President of Member Services ssummers@rogerslowell.com Maggie Matuschka Special Events Coordinator Maggie@rogerslowell.com Jacque Eakins Account Executive jacque@rogerslowell.com Marni Rogers, IOM Member Relations Manager marni@rogerslowell.com
15 20 25 FEBRUARY 2023 | www.RogersLowell.com 13 BUD G ETED R E VENU E $336,30 0 TOP 3 TOP 3 A C T U A L R E VENUE W A S O VER B UDGETED R E VE N U E $60,740 A CT U A L R E VENU E $397,040 MEM B ER REPO R T 219 167 52 $71,757 $45,123 $26,643 NEW MEMBERS DROPPED MEMBERS NET VS 5476 TOTAL REPS 91% RETENTION RATE VALUE VALUE VALUE 1956 $695,990 TOTAL # OF MEMBERS VALUE 19 01 $620,839 1.1.2022 VALUE MARCH City of Rogers announces construction of two new overpasses - the Uptown Overpass near Mercy Northwest and the Walmart AMP, and the Oak Street Overpass further north near exit 85 that will help with bumper-to-bumper traffic on Walnut Street. Chamber Celebrates Centennial Anniversary with 100th Annual Celebration of Business & Community at Rogers Convention Center. Chamber Receives 5-Star Accreditation from U.S. Chamber of Commerce. MAR 28 MAR 29 MAR 30

Our Marketing Communications division’s work impacts the Rogers-Lowell Area, Chamber members and partners, and the business community. They deliver easily accessible and up-to-date information about local businesses and our community by sharing stories about the Chamber’s mission, accomplishments, strategic programs and major events. They also help to unify communications and messaging into “one voice” for our community.

2022 Goals | Marketing Communications

1. Produce Strategic Communications and Create Messaging to Deliver “One Voice to the Community” and Raise Awareness of the “Chamber’s Mission-5” .

2. Monetize Chamber’s Digital Advertising Assets to Generate Incremental Revenue

3. Advertise and Promote Chamber’s Mission-5 and Events Programming to the Public.

4. Grow Social Media and Interactions with Target Audiences (Customers, Members, Investors and Community).

5. Position Chamber as the “Voice of Business” and “Trusted Source” by Informing Target Audiences with timely and relevant and essential News, Information and Resources.

6. Promote RogersLowell.com to Increase Traffic and Convert Visitors to New Members via the Online Application Form .

7. Deliver in-house agency Design Expertise and Creative Production Services to support success of each Chamber’s division and save money for the Chamber.

8. Develop a new In-Bound Marketing Program for Lead Generation.

Chamber announces 2022 Educator of the Year Award and 2022 Academic Awards for local students. Chamber launches new and rebranded Go Downtown Rogers eNews and social media.

05 10 15 Chamber Voice OF BUSINESS MAGAZINE 14 $72K $72K SOL D I N A DV E RTI S I N G $180K $180K N eg o t ia t ed I N M EDI A TRA D E
APRIL
Heartland Forward
NWA as
in the U.S. 5th Annual NWA Gives event supports fundraising efforts for more than 200 regional nonprofits. APR 01 APR 01 APR 05 APR 07 Nick Smith Creative Services Director nick@rogerslowell.com Skylar Rutherford Marketing Communications Manager skylar@rogerslowell.com Justin Freeman Marketing Communications Manager justin@rogerslowell.com Brad Phillips Senior Vice President of Marketing Communications brad@rogerslowell.com
Ranks
21st Most Dynamic Metro
15 20 25 FEBRUARY 2023 | www.RogersLowell.com 15 585 585 HOURS O F V IS U A L D E SIG N W OR K TH A T E Q U A T E S T O $131K $131K I N R E L A TI V E P R ODUCTIO N V A L U E WIT H A N AD A G EN C Y 247 247 HOURS O F VID E OG RA PH Y + V ID E O EDITING TH AT E Q U AT E S TO $49K $49K I N R E L A TI V E P R ODUCTIO N V A L U E INC L U D E S O VER 4 0 V ID E O P R OJ E CTS, 5 TEL E V ISION C OMME R CI A L S AN D 7 A NN U A L CE L EB R ATION V ID E O F E AT UR E S ROGERSLOWELL.COM M AI N W E B SI T E’ S T O T A L VISI T OR S 74K 74K 2021: 58 , 07 0 M AI N W E B SI T E’ S T O T A L S E SSIO N S 125K 125K 2021: 81, 55 4 ALL RLC BRAND SOCIAL MEDIA PROPERTIES 70K 70K A UD I E NC E 8.1M 8.1M IMP R E SS ION S 289K 289K E N G A GEM E NT S 45 45 V I D E O S 20K+ 20K+ V IE WS F O R N E W MEMBE R S APRIL Walton Family Announces $225 Million Investment for Fitness and Childcare Centers on new Walmart HQ Campus. Chamber hosts annual Rogers Cycling Festival, showcasing the great trails and cycling opportunities in Rogers. APR 11 APR 30

Our Accounting and Finance division prepares useful, relevant, and clear financial information and statements for the Chamber in accordance with generally accepted accounting principles (GAAP) in the U.S. Working with both internal customers and external partners, they provide the right data to the right people at the right time to facilitate our organizational success. They also support the human resource needs of the organization.

2022 Goals | Accounting & Finance

1. Provide quality financial data; understandable, reliable, relevant financial analysis and reporting.

2. Engage and convene our finance support teams: Audit Committee and the 401(k)Trustee Committee, facilitating fiscal oversight, monitoring, and guiding Accounting & Finance.

3. Manage Human Resource Health and Wellness benefits for our staff.

05 10 15 Chamber Voice OF BUSINESS MAGAZINE 16 6 TAX RETURNS 6 RLACC, RDF, RLEDC, CPI, RIDC#2, DTR 5 5 RLACC, RDF, RLEDC, RIDC#2, DTR ANNUAL REPORTS FOR DOMESTIC NONPROFITS
MAY Chamber highlights local small businesses in social media campaign for 2022 Small Business Week and Economic Development Week in Arkansas. Rogers Public
announces hire of
Jeff
as
NWACC announces hire of
Rittle as new
Rogers Local Food Market opens in Downtown Rogers revitalized Railyard Park. MAY 01 MAY 01 MAY 07 Vickie Grotts, IOM Senior Vice President of Accounting & Finance vickie@rogerslowell.com Loretta Gomez Finance Manager loretta@rogerslowell.com
Schools
Dr.
Perry
new Superintendent;
Dr. Dennis
President.
15 20 25 FEBRUARY 2023 | www.RogersLowell.com 17 BANK ACCOUNTS CERTIFICATES OF DEPOSIT INVESTMENT ACCOUNTS 9 9 16 16 CHECKING, SAVINGS OR MONEY MARKET ACCOUNTS 2 2 1 1 LINE OF CREDIT WE MANAGED 28 28 MAY Chamber’s Hustle In Heels program hosts Girls Night Out: Empower Your Money event at the Supply Chain Hall of Fame in Rogers. CACHE announces 56 recipients of $169,000 Creative and Professional Development Funds through Creative Exchange Fund (CXF). Chamber hosts 2nd Annual Tee Off at Topgolf event, showcasing one of Rogers’ top new entertainment venues for members. MAY 10 MAY 10 MAY 12

Our Customer Service division has a reputation of delivering excellent customer service to external and internal customers. They ensure cohesion within the Chamber and Community through effective communications, processes and procedures. In addition to supporting the Chamber’s goals, they help our visitors, members, new residents and board members get information they need to know.

2022 Goals | Customer Service

MANAGED THE SCHEDULING OF

05 10 15 Chamber Voice OF BUSINESS MAGAZINE 18
MEETINGS UTILIZING THE CHAMBER CONFERENCE ROOMS FOR EVENTS, TRAINED STAFF & IMPLEMENTED PROCESS TO STREAMLINE REGISTRATIONS CREATED A
1. Provide “Over the Top” Customer Service to our Visitors, Residents, Members and Staff. 2. Provide “Over the Top” Customer Service to our Campaign Donors/Investors. 3. Provide “Over the Top” Customer Service on behalf of the Rogers Development.
JUNE U.S. News & World Report ranks four NWA high schools among top 10 in Arkansas. Samaritan Community Center breaks ground on new location in southeast Rogers. Chamber hosts Annual Chamber Picnic in Lowell, giving thanks to our members, volunteers, and special friends. JUN 01 JUN 01 JUN 03 Katie Burns Vice President of Operations katie@rogerslowell.com Meredith Alvarez Customer Relations Specialist meredith@rogerslowell.com
15 20 25 FEBRUARY 2023 | www.RogersLowell.com 19 SCHOLARSHIPS DONORS STUDENTS SERVING MANAGED FOR THROUGH THE ROGERS DEVELOPMENT FOUNDATION CONTINUE TO PROVIDE TO OVER MEMBERS, NEW RESIDENTS AND VISITORS OVE R THE C USTOME R SERVIC E JUNE Blue Zoo Aquarium Announces New Location at Pinnacle Hills Promenade Mall in Rogers Coming in 2023. Chamber partners with Cox Communications to offer a Spotlight Series educating the community on Diversity, Equity & Inclusion. JUN 20 JUN 21

Our Government Affairs & Advocacy division serves as the link between members and local, state and federal government by advocating for pro-business and quality of life issues that are important to Northwest Arkansas. They also engage in activities that produce long-term positive impacts including voter registration and education, engagement of members in the political process and continuously improved outreach efforts.

2022 Goals | Government Affairs & Advocacy

1. Serve as the regional link between business and government by defining legislative priorities that help our local community.

2. Ensure the voice of business is heard and represented on local, state, and national legislative policy issues.

3. Advocate for business-driven policy that impacts businesses of all sizes (taxation, regulation, infrastructure, etc.).

4. Engage the community in the political process including registering to vote, contacting legislators, hosting educational forums, and organizing calls to action.

05 10 15 Chamber Voice OF BUSINESS MAGAZINE 20
OF GOVERNMENT AFFAIRS NEW 9/13 9/13
VP
YAY
JULY Chamber’s Destination Rogers (formerly Visit Rogers) Division hosts Annual Travel & Tourism Talk
Butterfield
in Downtown
tourism industry trends and updates from leaders. MaxMyMoney.org ranks Arkansas 10th in the U.S. for states the most people are moving to. JUL 14 JUL 18
event at
Stage
Rogers, providing

MET WITH ALL THE

FEDERAL DELEGATION

STARTED MEETING WITH ALL THE STATE DELEGATION

STARTED CONVERSATIONS WITH OUR LEGISLATORS AS FAR AS HOW THE CHAMBER CAN PROVIDE INFORMATION REGARDING HOW CERTAIN THINGS AFFECT OUR BUSINESS (SMALL TO LARGE)

STARTED CONVERSATIONS WITH VARIOUS MEMBERS AS TO HOW WE CAN BEST COMMUNICATE THEIR NEEDS TO THE LEGISLATURE

Glad Manufacturing Co. celebrates 50th anniversary in Rogers as one of the companies that the foundation of commerce for Rogers was built on.

15 20 25 FEBRUARY 2023 | www.RogersLowell.com 21
JULY
Chamber SVP of Community Development Ross Phillips selected as a featured speaker for the Association of Chamber of Commerce Executives (ACCE)’s Annual Convention in Indianapolis.
JUL 22 JUL 26 JUL 27
Walmart NW Arkansas Championship presented by P&G introduces Choctaw Club Hospitality Space for spectators.

Programs in our Community Development division impact and enhance the quality of life in Rogers, Lowell and the region. They are committed to expanding our diversity, equity and inclusion (DEI) initiatives to better welcome the growing number of residents, workers, and visitors from all backgrounds. They also support educational programs and help develop our leaders for the future.

2022 Goals |

05 10 15 Chamber Voice OF BUSINESS MAGAZINE 22 ROGERS LOWELL CHAMBER COLLABORATED WITH MANY ROGERS LOWELL CHAMBER TO PROVIDE FINANCIAL, LEGAL AND ACCOUNTING, OPERATION AND MANAGEMENT TRAINING FOR MINORITY 122 122 PEOPLE IN ATTENDANCE
Community Development 1. Positively Impact Future Leaders. 2. Ensure Leaders Represent the Entire Community. 3. Increase and Activate Next Gen Leaders with Programming through Northwest Arkansas Emerging Leaders (NWAEL). 4. Monetize Chamber’s Spanish Seminar Series quarterly educational opportunities. 5. Increase Minority Small Business Membership. 6. Improve Graduation Rates for Minority Students. 7. Serve as the Welcoming Coordinator for the City of Rogers.
AUGUST Rogers Noon Rotary Club Honors Chamber President/CEO Raymond Burns with 2022 Dick Daniel Distinguished Citizen Award. Chamber partners with Arkansas Arts Academy and local organizations to implement new community programs for high school students focusing on the arts. Onyx Coffee Lab in Rogers celebrates 10th Anniversary as one of the most-awarded coffee brands in the U.S. Chamber’s Hustle In Heels program hosts Empower Your Personality luncheon at Arkansas Blue Cross Blue Shield Corporate Office in Springdale. AUG 01 AUG 01 AUG 01 AUG 09 Ross Phillips Senior Vice President of Community Development ross@rogerslowell.com Geovanny Sarmiento Senior Vice President of Community Engagement & Inclusion geovanny@rogerslowell.com Mariana Osorio Community Engagement & Inclusion Manager Mariana@rogerslowell.com
15 20 25 FEBRUARY 2023 | www.RogersLowell.com 23 43 43 68 68 PARTICIPANTS IN THE 2022 BOARD SERVICE PROGRAM 15% 15% INCREASE IN PARTICIPATION IN NWAEL EVENTS, PROGRAMS AND VOLUNTEERISM 826 826 YOUNG PROFESSIONALS ATTENDED LEADERSHIP EVENTS NWAEL, LBC, AFL EVENTS + PROGRAMS 1500+ 1500+ VOLUNTEER HOURS ARVEST FIRST LEADERSHIP, LEADERSHIP BENTON CO. AND NWA EMERGING LEADERS AT 15 DIFFERENT LOCAL NONPROFITS 87 87 STUDENTS SIGNED UP FOR THE LEAD PROJECT CHAMBER MEMBERS CHAMBER MEMBERS ACCOUNTING, HUMAN RESOURCES, MINORITY ENTREPRENEURS 102 102 ENTREPRENEURS ATTENDED OUR QUARTERLY SPANISH SEMINAR SERIES PROGRAMS MINORITY-OWNED BUSINESSES SIGNED UP NEW 31 31 MINORITY ENTREPRENEURS 92 92 MINORITY ENTREPRENEURS PROVIDED 1-ON-1 MENTORSHIP & BUSINESS SOLUTIONS IN SPANISH TO PROVIDED INFORMATION AND RESOURCES TO AUGUST Chamber hosts 2022 Thank-aTeacher Celebration, partnering with members to donate needed items to teachers, and announces winner of Sam’s Furniture $10,000 home makeover to a deserving local teacher. Railyard Park in downtown Rogers named Outdoor Facility of the Year by Arkansas Recreation and Parks Association. AUG 09 AUG 28

New job creation and business expansion impact businesses by creating meaningful opportunities to sell goods and services to new businesses and residents. Our Economic Development division works with industries both large and small to increase job growth and business expansion. They also work with individuals to support and increase our growing small business community.

2022 Goals | Economic Development

1. Be a Business-friendly Community focused on Business Growth and Commercial Development in Rogers and Lowell.

2. Invigorate Commercial Development in Lowell through business expansion and new retail opportunities through $5 million in new capital development.

3. Create Workforce Development Opportunities in Our Community.

4. Engage the Small Business Community.

5. Engage Minority Communities within Northwest Arkansas with Programs and Offerings.

6. Continue to Create Quality of Place Initiatives to Attract a Diverse, FirstClass Workforce.

THE CHAMBER IS PARTNERING WITH BE PRO BE PROUD TO HOST DRAFT DAY NWA THIS SPRING

4K 4K STUDENTS REGISTERED

ASSISTED

$26.8M SMALL BUSINESSES & ENTREPRENEURS

05 10 15 Chamber Voice OF BUSINESS MAGAZINE 24 COLLECTED IN SALES TAX 12% ABOVE 2021 240 SEEKING INFORMATION, RESOURCES, TRAINING AND FUNDING 240
$26.8M
SEPTEMBER NWA
celebrates Welcoming Week NWA, designed to
the
for
and
NWA
Health Literacy Campaign
Hispanic and Marshallese Residents.
and Partners
SEPT 01 SEPT 08 SEPT 15
community
showcase
region’s diverse cultures, activate collection drives
local nonprofits
strengthen connections.
Council Launches
Targeting
Chamber hosts Spotlight Series covering Workforce Housing Issues with NWA Council
for Better Housing.
Steve Cox, IOM Senior Vice President of Economic Development steve@rogerslowell.com
15 20 25 FEBRUARY 2023 | www.RogersLowell.com 25 60 60 OVER LARGE-SCALE DEVELOPMENT PROJECTS $200M VALUED OVER $200M 1K NEW JOBS $500M MERCY ANNOUNCED EXPANSION ALONG WITH 1K $500M HOSTED 2 JOB FAIRS WITH NEARLY 200 AREA BUSINESSES AND OVER 400 JOB SEEKERS 200 400 7 DIFFERENT SCHOOLS 100 STUDENTS
& THE CHAMBER, VISIT ROGERS & THE EMBASSY SUITES HOSTED EDUCATORS FROM SHOWCASING HOSPITALITY CAREERS
THE KINDERGARTEN TO JOB PROGRAM (K2J) 7 100 130 STUDENTS
THE CHAMBER
CHILDCARE
HOST
K2J
CHILDHOOD EDUCATION
130 SEPTEMBER
PARTICIPATED
AS PART OF
PARTICIPATING
PARTNERED WITH
AWARE TO
A
EVENT FOCUSED ON EARLY
WITH OVER
Banco Sí opens in Downtown Rogers as the state’s first dedicated
bilingual bank.
SEPT 23 SEPT 26 SEPT 29
Chamber hosts Large Industry Council meeting focusing on workforce
development
efforts in partnership with Rogers Public
Schools
and Be Pro Be Proud.
Chamber celebrates graduation of 2022 Leadership Benton County class, kicks
off 2022-23 class of Arvest First Leadership.

Our Downtown Development division is the primary point-of-contact for economic development in Downtown Rogers and provides resources and help implementing the Downtown Rogers Initiative Plan. They focus on increasing the number of businesses, employees, and residential properties in the downtown core. They also cultivate strong relations with existing businesses and government entities, identifying opportunities to activate underutilized properties, connecting potential partnerships and facilitating business relations to maximize resources for downtown and the surrounding community.

2022 Goals |

05 10 15 Chamber Voice OF BUSINESS MAGAZINE 26 2022 ARTICLES ABOUT DOWNTOWN BUSINESSES & EVENTS 52 WEEKLY GO DOWNTOWN ROGERS NEWSLETTERS 107 52 107 M AINTAINED OPENRAT E S 42% 35% TO 42% 35%
Downtown Development 1. Increase Multi-Family/MixedUse Residential Development in Downtown Rogers. 2. Attract Supplier, Professional Services and Light Manufacturing Employers and Jobs to Downtown Rogers. 3. Establish the Rogers-Lowell Area Chamber of Commerce as the Primary Point-of-Contact for Doing Business in Downtown Rogers. 4. Connect All Activities to the Mission of Economic Development and the Master Plan with at Least Six Public Announcements. 5. Showcase Why Downtown Rogers is an Ideal Place to Conduct Business, Raise a Family and Enjoy Quality of Life Amenities and Activities. 6. Develop and Promote Downtown Rogers as a Destination Location for Arts, Music, Dance and Other Interactive Experiences. 7. Build Community Value through Effective Activation of Under-Utilized Properties.
OCTOBER Startup Loloft announces opening of flagship location in Downtown Rogers. Bikes, Blues & BBQ hosts Inaugural Event in Rogers. Chamber hosts NWA Fall Job Fair at Frisco Station Mall in Rogers connecting employers to hundreds of job seekers. Chamber’s Destination Rogers (formerly Visit Rogers) division hosts NWA tourism leaders for a listening session, identifying issues, trends, opportunities and challenges. OCT 03 OCT 05 OCT 05 OCT 10 Karen Wagaman Vice President of Downtown Development karen@rogerslowell.com
15 20 25 FEBRUARY 2023 | www.RogersLowell.com 27 ART ON THE BRICKS ART WALKS PRESENTED 23 HELLO MY NAME IS INTRODUCTIONS OF BUSINESSES TO DOWNTOWN ROGERS PROPERTY OWNERS 23 26 DOWNTOWN BUSINESSES NEW 26100% CONNECTED WITH 12 12 ATTENDED MUSIC CITIES CONFERENCE WITH 2 CITY OF ROGERS COMMUNITY DEVELOPMENT EMPLOYEES AND 20 20 NORTHWEST ARKANSAS COMMUNITY MEMBERS WE LEARNED HOW TO MAKE ROGERS MORE VIBRANT & ATTRACTIVE TO INVESTORS, VISITORS AND OUR LOCALS OCTOBER Chamber hosts NWA Community Showcase in Rogers, creating an entrepreneurial platform for businesses to connect with each other and celebrate National Hispanic Heritage Month. Chamber hosts Taste of Rogers event at the Founders Plaza Terrace featuring over 120 foodies and 26 local restaurants exhibiting. OCT 15 OCT 27

Destination Rogers creates economic opportunity for our community by attracting meetings, conventions, tournaments, events and leisure visitors to the city of Rogers and Northwest Arkansas. Overseen by the Rogers Advertising and Promotion Commission, Destination Rogers is our Destination Marketing Organization responsible for marketing the city to visitors.

2022 Goals | Destination Rogers

1. Promote Rogers as a World Class Destination, generating tourism revenue that funds investment in building the destination’s strength and quality of place.

2. Build Awareness of Rogers as a WorldClass Destination through Digital, Print, and Social Media Marketing Strategies.

3. Align the Rogers community around a shared value vision for tourism.

4. Champion Destination Leadership Principles and Practices in Rogers .

5. Support Rogers-Lowell Area Chamber of Commerce Goals and Objectives with Destination Rogers (formerly Visit Rogers) Destination Leadership.

J.R. Shaw, IOM

Executive Director/ Executive Vice President | DESTINATION Rogers jr@rogerslowell.com

Luke Wiggins, TMP

Director of Sales | DESTINATION Rogers luke@rogerslowell.com

Sales & Services Coordinator | DESTINATION Rogers dane@rogerslowell.com

Destination Rogers (formerly Visit Rogers) honored with Annual Readers’ Choice Award for the fourth time by ConventionSouth Magazine.

Election Day featured 904,345 Arkansans casting their votes in the midterm election and saw Arkansas make state history by electing its first female Governor.

Downtown Rogers Art on the Bricks Art Walk partners with Rogers Historical Museum to showcase art from U.S. Military Veterans for Veterans Day.

05 10 15 Chamber Voice OF BUSINESS MAGAZINE 28 63K SOURCED FUTURE ROOM NIGHTS 63K 28K PRODUCED DEFINITE ROOM NIGHTS 28K GENERATED 138 LEADS TO PARTNERS 138 SOURCED 104 NEW BIZ LEADS 104 RESULTING IN 14K NEW BIZ DEFINITE ROOM NIGHTS 14K
NOVEMBER
NOV 01 NOV 08 NOV 11
Dane Clark
15 20 25 FEBRUARY 2023 | www.RogersLowell.com 29 VISIT ROGERS ONLINE 295K 35% INCREASE FROM 2021 627K 25% INCREASE FROM 2021 PAGEVIEWS 85K IMPRESSIONS 2.6M USERS 363 FACEBOOK POSTS REACHED 33K ENGAGEMENTS 317K USERS 1,920 INSTAGRAM POSTS REACHED 295K 627K 85K 2.6M 33K 317K 1,568 ENGAGEMENTS 91,311 IMPRESSIONS 260 TWEETS REACHED 1,568 91,311 NEW USERS TOTAL 2022 VISIT ROGERS PAID SOCIAL MEDIA METRICS ON FACEBOOK 5.1M 56K 5.1M 56K IMPRESSIONS ENGAGEMENTS GATHER ED OVER REGIONAL TOURISM PROFESSIONALS 50 FOR TOURISM TALK “DESTINATION CENTER STAGE” EVENT HIGHLIGHTING EFFORTS TO ALIGN COMMUNITY, ECONOMIC AND TOURISM DEVELOPMENT EFFORTS IN ROGERS 50 $1.47M ROOM TAX REVENUE $1.47M 80% INCREASE FROM 2021 ECLIPSED 2019’ s $1.4M BY 4% NOVEMBER Chamber’s Go Downtown Rogers Division launches monthly DTR Merchant Meetups, designed to help merchants collaborate and support each other. Chamber hosts K2J Connect program at the Embassy Suites and Rogers Convention Center, convening Rogers middle and high school students to educate them about careers in hospitality. Chamber celebrates Small Business Saturday and launches #ShopNWA social media campaign promoting shopping local for the holidays. NOV 12 NOV 14 NOV 26

Save the date...

The Chamber's Annual Celebration is the highlight of the Rogers Lowell Chamber year, recognizing the organization’s current and incoming leadership.

Since 1922, we’ve been working hard for our business and community – we have a passion for that. It’s a proud history of leadership and action and being your seat at the regional table. We appreciate your membership and support and invite you to celebrate our successes with us this year! We’ll be telling 2022's story through the lens of our unique history and featuring the diverse people and organizations that have made an impact on the Chamber’s successes.

15 Chamber Voice OF BUSINESS MAGAZINE 30 DECEMBER Preformed Line Products completes $16 million expansion in Rogers, adding up to 50 new jobs. Leadership Benton County announces Alumni Association available to graduates starting in 2023. Yeyo’s El Alma de Mexico named a top 50 restaurant in America by The New York Times. City of Rogers and Rogers Rotary Host 2022 Rogers Christmas Parade in downtown. DEC 01 DEC 01 DEC 01 DEC 02
Come celebrate everything we have to look forward to!

CHAMBER BUSINESS CONNECT & EDUCATIONAL EVENTS

The Rogers-Lowell Area Chamber of Commerce hosts a variety of events to help build your network and learn. Below are the upcoming events to note. For more event details and to register, visit us online at RogersLowell.com.

Every Wednesday

Presented By | Equity Business Solutions

FEBRUARY Host Sponsor | BHC Insurance

Location | Golden Corral

Address | 2605 W Pleasant Crossing Dr., Rogers

If you are looking to connect to businesses in Northwest Arkansas, come and join us for coffee, breakfast snacks and great connections.

Presented By | Promenade Commons

Host Sponsor | BHC Insurance

Address | 1626 Empire St., Ste. 201, Lowel

Mix and mingle with other Rogers & Lowell business professionals and find out what other businesses have to offer. It’s a great way to make new contacts, generate business leads and find new vendors.

Presented By | Arkansas Blue Cross Blue Shield and SERVPRO

Hosted By | Cadence Bank

Address | 701 S. 52nd St., Rogers

Set your alarm early, and join us for Coffee Connection, an awesome morning business-building networking event!

FEB 21 in Lowell FEB 28 in Rogers

Hosted By | Lowell City Hall & Rogers City Hall

Location | Rogers Public Schools Admin Building

Address | 500 W. Walnut St., Rogers, AR 72756

The Chamber Night Reception was designed to provide Chamber members the opportunity to not only learn more about our city staffs but also to confirm our business community’s support for elected and school officials.

DEC 05

Chamber partners with Rogers Public Schools to convene state legislators to educate representatives about the school district’s Launch program at their career center.

15 20 25 FEBRUARY 2023 | www.RogersLowell.com 31 DECEMBER
FEB 16
FEB 14
annual report 2022 Contact ADDRESS: Rogers Lowell Chamber 317 W. Walnut St. Rogers, AR 72756 United States PHONE PHONE: (479) 636-1240 FAX: (479) 636-5485 ONLINE EMAIL: info@rogerslowell.com WEBSITE: www.rogerslowell.com

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