Chamber Hosts Influencers for a FAM Tour of Rogers

Destination Rogers a division of the Rogers Lowell Chamber, hosted a busload of influencers on a recent FAM Trip (short for familiarization tour) to our city. All we must do is get them to visit here, and then influencers can help us share information and inspiration about what to do and see here!

• Let’s get familiar: A FAM Trip to Rogers helps influencers to see our destination, kick the tires and experience what we have to offer.

• Why it matters: The best way to sell our city to folks who haven’t been here, or been here in a while, is a well-organized FAM tour. And wow, can these folks we recently hosted influence travelers to visit Rogers!

• Who visited: The tour bus was full of Arkansas Welcome Center advisors from all around the state. Each of them was equipped with the knowledge to recommend Rogers to travelers when they are asked: “What can we do while we are in Northwest Arkansas?”

Dig deeper: Rogers is one of the fastest-growing metropolitan areas in the nation, but the heart and soul of small-town America is still alive and well here. Explore our Destination Guide to learn why we’re such a great place to visit.

Our Mission-work: Destination Rogers is all about promoting our city attractions and amenities and encouraging that very first visit here because we believe it all starts with a visit.

• The visit: Whether it’s a visit for a concert, biking event, convention, or doing business, building a place where people want to visit also builds a place where people want to live and work. It really does start with a visit.