MARCH2017 | Vol 12 Issue 3
Growing BUSINESS. Building COMMUNITY.
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he Chamber is celebrating our 95th year as the premier advocacy organization for businesses in the Rogers-Lowell Area. Since 1922, we have worked to promote a healthy and vibrant economy while protecting and advancing the interests of our members and the community. We are the Voice of Business. In 2017, we pledge to continue working to build business through job creation and expansion, while also protecting business and representing our members’ interests at the local, state and federal levels. We’ll offer members hundreds of business-building events and educational programs throughout the year. We’ll continue to solve critical issues by working regionally. Take some time to learn more about your Chamber’s specific programs and goals for 2017 in this Business Plan issue of the Chamber Voice. Together, let’s build upon our successes from 2016 and continue to make the Rogers-Lowell Area a great place to live, work and play.
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Events and Meetings
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Economic Development
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Government Affairs
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Membership Services
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Marketing Communications
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Economic Development Continued
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Community Development
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Visit Rogers
Chamber University | April Seminars; Small Business of the Quarter Award Winners
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Welcome New Members | December 2016 & January 2017 Ribbon Cuttings | December 2016 & January 2017 Chamber Membership Renewals | December 2016 & January 2017
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Chamber Networking & Educational Events
Three Big Events Coming Up on Chamber Calendar | Save the Dates
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quick reference calendar | MARCH Business Building Events
Upcoming Meetings
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3.1 | Chamber University Sunrise Seminar Series – Topic: realBusiness: Real Issues/Real Planning for... 8:00 a.m. – 9:30 a.m. | Rogers-Lowell Area Chamber of Commerce
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3.2 | Small Business Council Meeting 8:30 a.m. - 10:00 a.m. | Rogers-Lowell Area Chamber of Commerce
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3.3 | 95th Annual Banquet Reception at 6:00 p.m., Dinner and Program at 7:00 p.m. | John Q. Hammons Convention Center
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Chamber of Commerce
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3.8 | Rogers Advertising & Promotion Meeting 4:00 p.m. – 5:00 p.m. | Rogers-Lowell Area Chamber of Commerce
317 West Walnut Street
Rogers-Lowell Area
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Rogers, Arkansas 72756
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3.9 | Ambassadors Bi-Monthly Meeting 11:30 a.m. - 1:00 p.m. | Rogers-Lowell Area Chamber of Commerce
P: (479) 636-1240 F: (479) 636-5485
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3.14 | Coffee Connection 7:30 a.m. – 8:30 a.m. | Chick-Fil-A Scottsdale Center
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3.15 | Member Orientation 8:30 a.m. - 10:00 a.m. | Rogers-Lowell Area Chamber of Commerce
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Paid for through Periodical “Chamber Voice”
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3.16 | Business After Hours 5:00 p.m. – 6:30 p.m. | The Palisades at Pleasant Crossing
(USPS 492950) is published monthly in January,
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3.27 | Ambassadors About Town 11:30 a.m. - 1:30 p.m. | Location TBD
February, March, May, June, July, August,
View complete calendar at RogersLowell.com
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September, October November and December; (semi-monthly in April) by the Rogers-Lowell Area Chamber of Commerce, Inc., 317 West Walnut, Rogers, AR 72756. Periodical postage paid at Rogers, AR. Postmaster send address changes to: Rogers-Lowell Area Chamber of Commerce Newsletter 317 West Walnut, Rogers, AR 72756.
STAF F Raymond Burns, CCE President/CEO rburns@rogerslowell.com
Vickie Grotts Vice President of Accounting & Finance vickie@rogerslowell.com
Ross Phillips Director of Community Development ross@rogerslowell.com
Kelly Parker Sports & Tourism Marketing Manager | Visit Rogers kelly@rogerslowell.com
J.R. Shaw Executive Director/Senior Vice President | Visit Rogers jr@rogerslowell.com
Jon Moran Vice President of Government Affairs jon@rogerslowell.com
Jacque Eakins Account Executive jacque@rogerslowell.com
Katie Wright Office Manager/Executive Assistant katie@rogerslowell.com
Shelle Summers, IOM Senior Vice President of Membership Services ssummers@rogerslowell.com
Karen Wagaman Vice President of Downtown Development karen@rogerslowell.com
Marni Rogers Member Relations Manager marni@rogerslowell.com
Ashley Matsumura Information Specialist ashley@rogerslowell.com
Steve Cox Senior Vice President of Economic Development steve@rogerslowell.com
Judy Diffee Finance Manager judy@rogerslowell.com
Nick Smith Creative Services Director nick@rogerslowell.com
Amanda Mills Information Specialist amanda@rogerslowell.com
Brad Phillips Senior Vice President of Marketing Communications brad@rogerslowell.com
Claire Campbell Director of Special Events claire@rogerslowell.com
Erin Jernigan Convention Sales Manager | Visit Rogers erin@rogerslowell.com
BOA RD O F DI R E C TO R S EXECUTIVE COMMITTEE
Chairman of the Board David Faulkner, Pinnacle Hills Promenade Chairman-Elect Eric Pianalto, Mercy NWA Treasurer Greg Fogle, Nabholz Construction Past Chairman Nick Hobbs, J.B. Hunt Transport, Inc. President/CEO Raymond Burns
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RIDC President Jerry Vest, Regions Bank
Business Plan | MARCH2017
2017 DIRECTORS
Frank Bailey, Bailey & Oliver Law Firm Kristen Boozman, Portfolio Real Estate Mauricio Herrera, Legal Center of NWA Tabi Lipscomb, Arvest Benton County J.D. Davis, AMP Sign & Banner Jeff Wood, Tyson Foods
2018 DIRECTORS
Keri Earwood, Shelter Insurance Dennis Ferguson, Simmons Bank Jon Harrell, Generations Bank Jeff Milford, AEP/SWEPCO David Roth, WorkMatters Tina Winham, NUK – USA
EX-OFFICIO DIRECTORS
Dr. Marlin Berry - Rogers Public Schools Jerry Carmichael - TY North America - LLC Bob Clinard - Benton County Judge Richard D. Davis - Black Hills Energy Mike Dodge - Carroll Electric Coop. Corp. Sandy Edwards - Crystal Bridges Museum W. Dan Hendrix - Arkansas World Trade Center Greg Hines - Mayor - City of Rogers Tom Hopper - Crafton, Tull & Associates
Dr. Evelynn Jorgenson - NWACC Peter Lane - Walton Arts Center David Lang - Embassy Suites of NWA Eldon Long - Mayor - City of Lowell Mike Power - First Security Bank Dawn Spragg - Central United Methodist Curch Thom Stathakis - Everett Buick GMC Dick Trammel - Arkansas Highway Commission Jeremy Turley - NWA Emerging Leaders
2019 DIRECTORS
Jeremy Barclay, Northwest Health Jill Bright, Citizens Bank Corry Hull, Legacy Capital Group Erin Kiefer, Assembled Products Corporation Chris Sultemeier, Walmart US Angie Tucker-Ridley, Tucker’s Furniture & Appliance
DIVISION CHAIRS
Community Development - Tina Winham Membership Services - Keri Earwood Economic Development - Jeff Milford Government Affairs - Jerry Carmichael Convention & Visitors Bureau - David Lang
AUDIT COMMITTEE
Jill Bright, Frank Bailey & Jon Harrell
ECONOMICDEVELOPMENT | 2017 Business Plan HOW WILL ECONOMIC DEVELOPMENT IMPACT YOU?
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ew job creation and business expansion impact businesses by creating meaningful opportunities for Chamber members to sell their goods and services to new businesses and residents. The Economic Development Division will work with industries both large and small in our community to increase job growth and business expansion as well as with individuals to increase our growing small business community. OBJECTIVE: CREATE ECONOMIC INVESTMENT AND JOBS BY USING A PROACTIVE MARKETING APPROACH TO ATTRACT NEW BUSINESSES, BOTH LARGE AND SMALL. Staff will identify and create a priority list of target industries and retail stores for business recruitment with a result of 15 new businesses opening in the Rogers-Lowell Area in 2017. Staff will develop and distribute 150 relocation packets to be used to attract relocating businesses to the area. Marketing materials in packets will include: The Good Life relocation / visitors guide, DVDs, community profiles, maps, business directories and website information. Staff will partner and assist the NWA Council by being the point of contact for industry recruiting in hopes of attracting new large industries to the Rogers-Lowell Area in 2017, which will create at least 500 new jobs. Staff will respond to 15 requests for information from the Arkansas Economic Development Commission (AEDC) as the point of contact for the community and region for new industry recruitment. A database of available industrial, commercial office and retail property for sale and lease in the Rogers-Lowell Area will be reviewed and updated 12 times a year. OBJECTIVE: PROACTIVELY PROMOTE EXPANSION AND RETENTION OF LOCAL BUSINESSES AND INDUSTRY. Staff will conduct at least 200 Business Retention and Expansion Surveys (BREs) with both non-minority and minority-owned businesses in cooperation with the NWA Council. The surveys will be conducted on a bi-annual basis and will help the Chamber and NWA Council learn about industry needs and potential expansions and relocations. Staff will use and maintain current databases and software to track BRE survey
results in efforts to proactively help meet the needs of large industries in the area. Staff will assist businesses seeking to expand workforce and infrastructure within Rogers-Lowell. OBJECTIVE: SUPPORT OR LEAD THE PROCESS TO IDENTIFY REGIONAL COMMUNITY DEVELOPMENT INITIATIVES TO ADVANCE THE REGION’S COMPETITIVENESS FOR JOBS, WORKERS AND CAPITAL INVESTMENT. Partner with the NWA Council to continue the regional marketing plan recruiting world-class businesses and workforce to Northwest Arkansas. Work with the NWA Council to research and discover three (3) potential regional attractions and amenities that will enhance the quality of life in Northwest Arkansas. Partner with area colleges and universities, along with the NWA Council, to provide 20 local industries with needed workforce training identified through the Business Retention and Expansion Surveys (BREs). Assist the regional education task force of the NWA Council to increase the college graduate and degree completion rates in Rogers-Lowell by helping to create and implement programs designed to help increase the number of degreeholders in the area. Promote regional health care as part of the NWA Council’s strategic plan by identifying the number of specialists, hospital beds, clinics and other services for all health care facilities in the region. This information will be published on the Chamber’s website and in The Good Life relocation / visitors guide. Partner with the NWA Council, Innovate Arkansas and the Arkansas Small Business and Technology Development Center (ASBTDC) to establish a small business accelerator for local businesses using an existing vacant building in Rogers-Lowell. Staff will attend trade shows / site selector events for business recruitment by marketing Northwest Arkansas as a premier business destination.
EXPAND SERVICES AND RETAIL AMENITIES TO HELP ATTRACT A DIVERSE, FIRST-CLASS WORKFORCE. OBJECTIVE:
Identify target retail amenities for business recruitment with the goal of 12 new retail and / or restaurants opening in Rogers-Lowell in 2017. Staff will develop and distribute 360 marketing and informational packets to be used for workforce recruitment. Marketing materials in packets will include: The Good Life relocation / visitors
guide, DVDs, community profiles, maps, business directories and website information. OBJECTIVE: ADDRESS EMPLOYER AND JOBSEEKER NEEDS THROUGH INNOVATIVE WEB TOOLS AND OTHER RECRUITMENT MARKETING. Increase the number of visits to the online Job Bank found on RogersLowell.com by improving accessibility and ease of use. The Job Bank’s new user-friendly interface makes it easier for potential employees to apply for jobs and for employers to post open positions. Market the online Job Bank to employers and jobseekers by writing and publishing four (4) articles about the Job Bank in Chamber publications in 2017. Create and maintain an online resume bank that allows job seekers to post resumes for review and employers to search the resume bank to fill positions. The Chamber’s goal is to receive at least 75 resumes each year to post on the website. OBJECTIVE: RECRUIT AND RETAIN A HIGH-QUALITY WORKFORCE. Partner with the Rogers Public Schools and local industries to host Kindergarten-to-Job (K2J) events throughout the year. Events will include facility tours and guided discussions between large industries and local educators. Participate in at least one (1) college fair and one (1) internship event to market the RogersLowell Area as an ideal place to live and work. Create 500 marketing pieces to be distributed to recent and future college graduates in efforts to retain and recruit college graduates in Northwest Arkansas. Plan, coordinate and host two (2) job fairs featuring 100 or more exhibitors and 1,000 job-seekers between the two events, which will help businesses find candidates locally in a costeffective way. These events will also help local job-seekers learn about available job positions throughout Northwest Arkansas. OBJECTIVE: ENGAGE IN SMALL BUSINESS OUTREACH. Staff will utilize the online Small Business Toolkit by researching and compiling up-to-date materials on starting, running and growing a business in Rogers-Lowell. Materials will be available in English and Spanish (when available). At least 300 individuals seeking resources on starting a small business will be assisted by Chamber staff and when necessary referred to the Small Business Resource Center at the Chamber where relevant, up-to-date publications and materials, in both English and Spanish, will be kept.
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ECONOMICDEVELOPMENT | continued Staff will publish 150 Northwest Arkansas Entrepreneur guides in English in 2017. The guide will be continuously updated with changing laws and regulations pertaining to businesses. Chamber staff will refer 300 entrepreneurs needing specific and focused advice to strategic partners that can help them become successful business owners. Increase the Chamber’s impact on the small business community in the Rogers-Lowell Area by creating a more diverse Small Business Council with at least 12 active members. Twelve Council meetings will be held. Identify and meet the needs of the business community by hosting 24 educational seminars to help strengthen member businesses. These seminars will be based on what topics have been identified as being of importance to members. Partner with Startup Junkie Consulting to host a Gone in 60 Seconds elevator pitch contest to showcase start-up businesses and connect them with potential investors. Host four (4) Large Industry Council meetings so that staff can identify the needs and wants of our
large industry members. During these educational luncheons, topics relevant to current issues facing large industry members will be discussed. Members of the Small Business Council will host six (6) Member Orientations. Attendees will learn how to best utilize their Chamber membership to grow their business. Four (4) small business owners will be recognized for their hard work by being awarded “Outstanding Small Business of the Quarter.” These awards will help engage and encourage support of the small business community. Nominees will be eligible for the 2017 Small Business of the Year award given in 2018. Plan, coordinate and host Chamber University with a goal of 100 or more business men and women in total attendance. This program will provide attendees with networking opportunities and educational seminars. Partner with the SBA, SCORE and ASBTDC to provide educational seminars for 50 startups and 50 young companies on the basic skills and resources needed to start a small business and successfully grow a business.
OBJECTIVE: IMPLEMENT DOWNTOWN MASTER PLAN Staff will serve as the first point of contact and liaison between potential business owners, developers, and building owners and the City of Rogers when plans concern Downtown Rogers and the implementation of the Downtown Master Plan. Staff will create a new business resource guide explaining the processes and steps necessary to open a business in Downtown Rogers. Staff will meet with 175 entrepreneurs, developers, and building owners for encouraging Downtown Rogers development. A total of 20 new businesses will open in Downtown Rogers in 2017. Chamber staff will host two (2) meetings between developers and city staff to address recent changes to downtown development codes. Staff will host six (6) meetings for developers looking for partners to activate key areas for future development in and around Downtown Rogers. Chamber staff will promote Downtown Rogers as an ideal place to live, work, and play within the City of Rogers.
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May 6, 2017
May 17, 2017
October 4, 2017
October 13, 2017
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GOVERNMENTAFFAIRS | 2017 Business Plan
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HOW WILL GOVERNMENT AFFAIRS IMPACT YOU? he Government Affairs Division serves as the link between members and local, state and federal government by advocating for pro-business and quality-of-life issues that are important to Northwest Arkansas. Additionally, Government Affairs engages in activities that produce long-term positive impacts including voter registration and education, engagement of members in the political process and continuously improved outreach efforts. OBJECTIVE: ENHANCE THE ROGERS-LOWELL AREA CHAMBER OF COMMERCE’S CAPACITY TO EFFECTIVELY INFLUENCE LOCAL, STATE AND FEDERAL LEGISLATION. Respond to Legislators’ requests for assistance by providing staff support to the 3rd District Caucus, which will improve trust and strengthen ties with state legislators. Host legislative committee meetings in Northwest Arkansas, which allow the Chamber to highlight regional areas of need and build support among legislators from around the state. Continue to develop the Northwest Arkansas Political Action Committee (NPAC) by conducting a fundraising effort in 2017 for the program. The political action committee can support wellqualified candidates during the 2018 elections. Be a presence at the Capitol by attending interim committee meetings and state board or commission meetings each quarter. This will help maintain the Chamber’s visibility with legislators and provide additional networking opportunities. Work with the Governor’s Office, Legislators, the Arkansas State Chamber of Commerce and Chamber representatives from around the state in 2017 for the passage of the workforce development components of the 2017 Northwest Arkansas Regional Legislative Agenda. This will enhance the image of the Chamber statewide.
ESTABLISH REGIONALISM TO LEVERAGE ECONOMIC DEVELOPMENT FOR COORDINATED MARKETING, MESSAGING AND ADVOCACY EFFORTS. OBJECTIVE:
Strengthen Chamber alliances with Fort Smith, Little Rock and Northwest Arkansas by attending two (2) meetings each year with other metro chambers of commerce and the Arkansas State Chamber of Commerce. This will help staff better understand legislative needs in their area and utilize their political influence to encourage passage of probusiness legislation.
Develop media partnership between Talk Business & Politics and InfluenceNWA.com to position the Chamber as a regional, emerging statewide advocate and source of information on political and government affairs issues. OBJECTIVE: HELP CHAMBER MEMBERS UNDERSTAND AND NAVIGATE THE GOVERNMENTAL PROCESS. Maximize the reach of the Chamber by utilizing social media and InfluenceNWA.com website about government-related issues, programs or events of importance to our members. Host eight (8) Government Affairs Committee meetings with an average attendance of 25 per meeting. These meetings provide an opportunity to discuss legislative issues in-depth and educate members on critical issues. Host five (5) state legislative forums during the legislative session in 2017 with an average attendance of 50 people, which will allow the public to meet elected officials and ask questions. Encourage the minority community to participate in the political process through InfluenceNWA.com by focusing on voter registration and voter education through the website’s outreach efforts to the minority community in Northwest Arkansas.
TO LEARN MORE ABOUT THE CHAMBER’S GOVERNMENT AFFAIRS DIVISION, VISIT ROGERSLOWELL.COM/ADVOCACY.HTML Aid members by responding to requests for information and assistance on government-related issues. Assisting members in resolving legislative issues helps to strengthen the business community and economic environment in Northwest Arkansas. Provide staff support to the NWA Emerging Leaders Political and Government Affairs Workgroup by assisting with ongoing voter registration efforts and by developing a new approach and curriculum for the Ready to Run political candidate training series. Providing an avenue for our emerging leaders to become involved in government affairs will help develop future candidates for public office and prepare the next generation of leaders for our state and region. Distribute regular and timely email updates that contain information and updates on local, state and federal issues.
Host Chamber Night receptions before the City of Rogers and City of Lowell “State of the City” addresses with 75 Chamber members and members of the public in attendance. This will provide an opportunity for members to introduce themselves to local officials, the realm of public service, and become more familiar with the issues facing each city. OBJECTIVE: AGGRESSIVELY ADVOCATE FOR PRO-BUSINESS PUBLIC POLICY AND ISSUES. Maintain 75 percent attendance during each legislative session to enhance the respectability of the Chamber and improve influence on legislation. Advocate for the passage of the 2017 Northwest Arkansas Regional Legislative Agenda with the goal of passage of at least 50 percent of agenda submitted as introduced legislation or by changes to administrative rules and regulations through 2017. Advocate at federal and state levels for legislation of importance to Chamber members by preparing statements of support and initiating necessary and timely calls to action to membership on legislative and public policy through 2017. Host four (4) meetings each year with staff of congressional representatives to strengthen ties with staff and improve influence and ability to relay policy positions to the region’s congressional representation. Create, maintain and promote InfluenceNWA. com, a website with recognizable branding that will highlight Government Affairs, inform about regional issues of interest to members and educate about the political process. Create, staff and operate the Arkansas Political Leadership Institute (APLI). The goal of the APLI will be to recruit, educate, and train possible future candidates from across the state for local and state elected offices in the 2018 General Election who will focus on the interests of the business community. OBJECTIVE: PURSUE TRANSPORTATION INFRASTRUCTURE FUNDING. Provide support to the Regional Mobility Authority as needed and participate in all regional mobility meetings. Host the Arkansas Highway and Transportation Department (AHTD) director and staff one (1) event in Rogers to advocate for new funding from the highway department. Organize a trip to Washington D.C. for a minimum of 10 Chamber members. These trips help educate federal delegation and federal agencies on Northwest Arkansas needs as well as assist in driving additional infrastructure dollars to the region.
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MEMBERSHIPSERVICES | 2017 Business Plan
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HOW WILL MEMBERSHIP SERVICES IMPACT YOU? he Membership Services Division provides over-the-top customer service for the membership of the Rogers-Lowell Area Chamber of Commerce by providing valuable services and programming which delivers a return on their investment. Membership Services impacts the Chamber’s members by offering business building events and educational opportunities that support local businesses. OBJECTIVE: SUPPORT THE CHAMBER’S MISSION OF “GROWING BUSINESS, BUILDING COMMUNITY” THROUGH MEMBERSHIP SALES AND EVENT SPONSORSHIPS. Sell 300 new memberships in 2017 to support the Chamber’s goal of 2,150 members in 2017 by encouraging referrals from Chamber staff, members and volunteers. All staff will be responsible for recruiting new Chamber members. Contribute to the profitability of the Chamber by generating $590,000 in gross revenue (event sponsorships, advertising sales and fees) to support events / programs in 2017 and deliver a positive ROI for sponsors. OBJECTIVE: PROVIDE NETWORKING EVENTS AND EDUCATIONAL PROGRAMS TO HELP MEMBERS GROW THEIR BUSINESSES. Host at least 120 ribbon cuttings for new members in 2017, attended by members of the Ambassador committee. These events will create a welcoming atmosphere for new members and a strong referral networking group. Celebrate and recognize the Chamber’s and its members’ achievements by hosting the Annual Banquet with more than 900 in attendance. Promote member businesses while creating a relaxed environment for networking by hosting 12 (one a month) Coffee Connection events. At least 40 businessmen and women will take part in each of these early-morning networking events. Plan, coordinate and host four (4) Businessto-Business events with at least 70 in attendance at each event. This helps members generate new business leads in a fun, yet structured atmosphere. Host nine (9) Business After Hours networking events at member businesses with more than 70 people at each event. Coordinate and host one (1) Benton County Business After Hours in partnership with other Benton County chambers of commerce with a goal of at least 100 members present. Coordinate and host two (2) Joint Business After Hours in partnership with the Greater Bentonville Area Chamber of Commerce
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Business Plan | MARCH2017
with more than 100 members in attendance. Engage at least 100 individuals by hosting one (1) Bowling for Business event. This unique event provides a relaxed, fun atmosphere perfect for team building and networking. Boost the local economy by hosting the annual Buddy Bass Tournament, which attracts more than 600 fishermen from across the region to participate. Proceeds from this fun, familyfriendly event go toward economic development projects at the Chamber. Show appreciation to community and Chamber volunteers and members by hosting the annual Chamber Picnic in Lowell with at least 200 community members present. Host two (2) golf tournaments (spring and fall) with more than 150 participants in each. These tournaments allow participants to network, make contacts and get referrals in a fun, casual event away from the office. Plan, coordinate and host two (2) job fairs (spring and fall) featuring 50 or more exhibitors and over 1,000 job-seekers between the two (2) events, helping businesses to find candidates locally in a cost-effective way and job-seekers to learn about jobs available in Northwest Arkansas. Host the annual Teacher’s Appreciation Breakfast and Education Fair and Thank-a-Teacher Celebration with 80 vendors and 1,000 educators. The second annual Thank-a-Teacher Celebration will be held before the fair where member businesses may provide prizes to be given out to randomly chosen teachers. These events reward teachers for their dedication and hard work while providing a welcome to the new school year. Offer a new RLACC Sporting Clays Classic event in 2017 allowing networking on the range for a fun, relaxed day. OBJECTIVE: INCREASE THE NUMBER OF MEMBERSHIP RENEWALS BY PROVIDING SUPPORT AND MEETING THE NEEDS OF OUR MEMBERS THROUGH GREAT CUSTOMER SERVICE. Send new members welcome emails within 24 hours of joining that provides Members Only section login information. Members can view referral reports, learn about upcoming events and programs, and connect with other members in the Members Only section. New members will be invited to attend one (1) Member Orientation to learn how their involvement in the Chamber will benefit their business and community. Members not actively involved in Chamber events and programs will be encouraged to participate and invited to serve on a committee
that best suits them and their business. Contact members with invoices past due 45 days to encourage renewal. Staff will provide information from member referral reports to communicate the value of membership. Staff will provide personal customer service to 100 percent of new members so that their business needs, concerns and expectations are met. Staff will visit members 60 days after joining to review referral report, verify reasons for joining, and guide members on how to maximize their membership. All members will be contacted and profile information updated to ensure up-to-date business directory listings.
MEMBERSHIP NETWORKING AND EDUCATIONAL EVENTS DATES REMAINING FOR 2017 | April 26 September 27 November 29
DATES REMAINING FOR 2017 | March 16 August 17 April 20 September 21 May 18 October 19 June 15 November 16 July 20 December 14
DATES REMAINING FOR 2017 | March 14 August 8 April 11 September 19 May 9 October 10 June 13 November 14 July 11 December 12
DATES REMAINING FOR 2017 | March 15 May 10 July 19 September 20 November 15
COMMUNITYDEVELOPMENT | 2017 Business Plan
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HOW WILL COMMUNITY DEVELOPMENT IMPACT YOU? rograms in the Community Development Division impact and enhance the quality of life in Rogers, Lowell and the region by improving the lifestyles and amenities enjoyed by residents as well as attracting newcomers and visitors, and developing leaders for the future. OBJECTIVE: DEVELOP FUTURE COMMUNITY LEADERS | FURTHER LEADERSHIP POTENTIAL IN BENTON COUNTY Leadership Benton County will take applications for Class 15 in May, which will begin meeting in August. This purpose of this program is to increase the number of trained and knowledgeable leaders in Benton County. OBJECTIVE: DEVELOP FUTURE COMMUNITY LEADERS | CONVENE YOUNG PROFESSIONALS TO POSITIVELY IMPACT THE COMMUNITY THROUGH EMERGING LEADERS In partnership with the Northwest Arkansas Emerging Leaders (NWAEL), engage new and young business professionals in the region by inviting them to and hosting six (6) professional development programs that focus on volunteerism, leadership skills development, and board service. These will be implemented with consideration of the committee’s mission statement: “NWAEL exists to engage and connect Northwest Arkansas young professionals through personal and professional
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development experiences.” Increase NWAEL membership by 10 percent from 828 members in 2016 to more than 915 members in 2017. NWAEL will partner with other community leadership development organizations to invite new members from across the region. NWAEL will continue recruitment effort through networking events. Workgroups will organize quarterly programs providing members opportunity to receive personal or professional development experiences. These will offer a broad range of progressive, unique learning opportunities. Establish NWAEL as a pillar for community enrichment by hosting a minimum of five (5) public service projects. These events benefit different community groups to ensure a broad reach across Northwest Arkansas. NWAEL will incorporate new social media outlets that young professionals utilize, and increase its presence on existing social media. NWAEL intends to reach 200 “Followers” on Instagram (+120%), 1,470 “Followers” on Twitter (+10%) and 1,205 “Followers” on Facebook (+10%) in 2017. OBJECTIVE: DEVELOP FUTURE COMMUNITY LEADERS | INTRODUCE PROGRESSIVE LEADERSHIP SKILLS IN THE ROGERS SCHOOL DISTRICT Staff and volunteers will coordinate leadership development activities for high school students within the Rogers School District as a part of the
Arvest First Leadership program. Twenty high school students will graduate from the program and become more active and knowledgeable about their community.
SUPPORT EDUCATION.
OBJECTIVE: Facilitate the Community-based Scholarship Program, which will award 15 percent of Rogers Public Schools graduates with scholarships to further their education. Host a Chamber Night reception prior to the Rogers Public Schools Annual Report with 75 Chamber members and members of the public in attendance. This event introduces members to elected officials and the idea of public service, as well as issues facing the school district. Award 650 students at Rogers High School, Heritage High School and Rogers New Technology High School with Academic Awards for maintaining a 3.5 GPA for two (2) consecutive semesters. Honor four (4) outstanding educators in the Rogers Public Schools District with three (3) “Educator of the Year” awards at the Elementary, Middle and High School levels, and the Virginia Mocivnik Award created in Virginia’s honor recognizing an educator that demonstrates dedication to the community above and beyond their work in the classroom. Host the annual Teacher’s Appreciation Breakfast and Education Fair with a goal of 80 vendors and 1,000 educators participating. Honor Rogers Public School faculty, staff and administration during the new Thank-a-Teacher Celebration event.
Providing the Region an Ongoing Source of Diverse Leaders
hrough education, community awareness and hands-on experience, the leadership programming of the Community Development Division aims to provide the region with an ongoing source of diverse leaders at all levels of business expertise that are prepared and committed to serve as catalysts and sustainers of positive change for the quality of life in the region. The Chamber’s successful Leadership programs, First Leadership, Leadership Benton County and Northwest Arkansas Emerging Leaders (NWAEL), hone the skills of future and key leaders and provide them with understanding of and insights into the challenges and opportunities facing the area.
TO LEARN MORE ABOUT THESE LEADERSHIP PROGRAMS VISIT HTTP://WWW.ROGERSLOWELL.COM/LEADERSHIP-PROGRAMS.HTML OR CONTACT ROSS PHILLIPS, DIRECTOR OF COMMUNITY DEVELOPMENT AT ROSS@ROGERSLOWELL.COM. RogersLowell.com | MARCH2017
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MARKETINGCOMMUNICATIONS | 2017 Business Plan HOW WILL MARKETING COMMUNICATIONS IMPACT YOU?
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he Marketing Communications Division impacts the Rogers-Lowell Area, Chamber members and the business community by delivering easily accessible and up-to-date information about local business and the community and by sharing information about the Chamber’s activities and business advocacy. OBJECTIVE: CREATE AND IMPLEMENT A 2017 ADVERTISING MEDIA CAMPAIGN TO PROMOTE THE CHAMBER’S MARKETING COMMUNICATIONS MESSAGING PLATFORM (KEY MESSAGES THAT TELL THE CHAMBER’S STORY OF “WHAT WE DO WELL”) AND TO MARKET THE CHAMBER’S PROGRAMS / EVENTS BY TARGETING THREE KEY SEGMENTS: “SMBS,” “LARGE INDUSTRY / CORPORATIONS” AND THE “NORTHWEST ARKANSAS COMMUNITY AT LARGE.” Staff will negotiate a Media Plan and place ads monthly featuring the Chamber’s messaging and promoting programs / events. Staff will write and distribute monthly Press Releases as required. Staff will pitch media at least once per quarter. Coverage will be tracked and measured by number of News Media Stories, Published Feature Articles and Broadcast Feature stories.
UTILIZE TRADITIONAL AND NONTRADITIONAL MARKETING COMMUNICATIONS CHANNELS TO HELP THE CHAMBER’S DIVISIONS ACHIEVE THEIR GOALS AND ACCOMPLISH THE CHAMBER’S MISSION. OBJECTIVE:
Print and distribute 5,000 Annual Reports and produce monthly Staff Reports to highlight the Chamber’s accomplishments, deliver key messaging and demonstrate ROI for Chamber membership and investment. Produce, print and distribute 25,000 of The Good Life tourism / relocation / visitor guides and 10,000 Community Maps to provide convenient offline access to information potential residents and visitors need.
Launch new Learning Management System (LMS) with a third-party provider to conveniently and affordably deliver on demand education and skills training to Chamber members (an extension of Chamber University). Develop and launch a new InfluenceNWA.com Government Affairs website. Maintain up-to-date content daily on RogersLowell.com. Evolve online Small Business Toolkit by adding new content quarterly. Capture and deliver increased video content, e.g., event coverage, testimonials and announcements from the Chamber, for content marketing in the Chamber’s channels. Increase visitors to the RogersLowell.com website by 10 percent to a total of 120,000 in 2017.
OBJECTIVE: IMPLEMENT CONTENT MARKETING STRATEGY TO BUILD ONLINE COMMUNITY, DIALOGUE AND ENGAGEMENT VIA SOCIAL MEDIA AND CHAMBER BLOG. Will be measured by increasing Facebook “Followers” to 4,000 (+15%), LinkedIn “Followers” to 1,125 (+4%) and Twitter “Followers” to 5,000 (+5%). Continue to evolve Social media as an effective and convenient forum and channel for the Chamber’s online community to stay informed about and interact with the Chamber. Staff will post daily to social media properties. Staff will post content on the Blog at least once per month. OBJECTIVE: MEMBERS WILL RECEIVE TIMELY AND FREQUENT CHAMBER NEWS AND INFORMATION BOTH ONLINE AND OFFLINE FOR EFFECTIVE AUDIENCE REACH.
OBJECTIVE: STAFF WILL MANAGE THE CHAMBER’S BRAND ASSETS VIA QUARTERLY AUDITS OF COLLATERAL, ADVERTISING, MESSAGING, PROCESSES AND LIBRARIES TO ENSURE CONSISTENCY AT ALL TOUCHPOINTS. Staff will update the brand identity book as needed. Staff will update the digital logo kit for members (Proud Member, Outstanding Small Business of the Quarter and Ambassadors) as needed. Staff will utilize a new “Less is More” approach for content (copywriting and design) to streamline publications. OBJECTIVE: STAFF WILL PLAN, CREATE AND IMPLEMENT RESEARCH AND SURVEYS FOR THE CHAMBER AS NEEDED. Surveys act as a planning tool for the Chamber’s future direction and serves as a scorecard for members to weigh in on important issues and the Chamber’s programs and services. These will be conducted as needed.
Staff will write, design and produce two eNews weekly and one printed newsletter
THE CHAMBER ONLINE Business Plan | MARCH2017
OBJECTIVE: STAFF WILL PROVIDE CREATIVE SERVICES ON A DAILY BASIS FOR THE CHAMBER’S DIVISIONS. Staff will manage and track creative design and production jobs weekly for the Chamber’s divisions and programs / events. Staff will update sales collateral as needed for Membership Services. Staff will produce advertising and marketing collateral as needed by Visit Rogers.
STAY CONNECTED WITH
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monthly. The weekly Monday Memo will reach an average of 2,900 members per week and the weekly Thursday Calendar at a Glance will reach an average of 2,800 per week both with an average open rate between 23-26 percent. Staff will print and distribute an average of 3,750 Chamber Voice publications per month and post online to increase readership. Staff will post monthly Chamber News and Member News on the website and switch messaging at least monthly for Featured Items on the website home page.
https://www.facebook.com/RLACC https://twitter.com/rlacc https://www.linkedin.com/groups/1823711 https://www.youtube.com/RogersLowellChamber
VISITROGERS | 2017 Business Plan
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HOW WILL VISIT ROGERS IMPACT YOU? isit Rogers impacts the local economy and community by attracting conventions, sports and tour groups, and leisure visitors to Rogers, growing hotel, restaurant, and retail business and adding to the quality of life of our residents. OBJECTIVE: GENERATE OVERNIGHT VISITORS THAT WILL PRODUCE ROOM NIGHTS FOR ROGERS HOTELS AND BUSINESS FOR OUR ATTRACTIONS, RESTAURANTS AND RETAILERS. Generate 100 leads, book 70 meetings, conventions, sports and group tour events in Rogers resulting in 23,000 room nights, and provide services to 40,000 visitors to Rogers. Increase the hotel tax revenue by two (2) percent. Identify and engage 55 prospects per month utilizing MINT, online resources and networking
MARKET ROGERS AS A PREMIER DESTINATION FOR LEISURE TRAVELERS, CONVENTIONS AND SPORTING EVENTS. OBJECTIVE:
Craft a strategic, multi-platform media plan, based on current local and national market research, that dedicates $250,000 towards the goal of increasing visibility and awareness of Rogers as a leisure, corporate and meetings destination. Create eight (8) new marketing pieces to be used in mailings and networking that promote Rogers as a premiere destination for meetings and sports.
Publish four (4) e-weekender newsletters, four (4) meetings-focused newsletters, and four (4) sports planner-focused newsletters. Increase total visitation to VisitRogersArkansas. com by 36 percent to 200,000. Grow organic visitors guide requests from VisitRogersArkansas.com by 20 percent to 750. Grow overall social media activity and engagement by 25 percent. Publish 24 blog posts covering Rogers activities and events. Host or participate in five (5) familiarization (FAM) tours introducing Northwest Arkansas and Rogers as a viable destination to travel media, and meeting, sports and group tour planners. Conduct 20 site inspections with sports, event and meeting planners to encourage booking of future events for Rogers hotels and facilities. Offer and provide printing / graphic services to 12 groups, encouraging meeting, sports and group planners to choose Rogers as their destination.
ESTABLISH CREDIBILITY AND AWARENESS OF VISIT ROGERS AS THE OFFICIAL DESTINATION MARKETING ORGANIZATION OF THE CITY. OBJECTIVE:
Identify opportunities for participation and attendance in local groups and organizations such as Junior League, Leadership Benton County, Rogers Parks & Recreation Commission, Arkansas Association of Convention & Visitors Bureaus, Arkansas Hospitality Association, NATA, and Rogers City Council meetings, fostering support of
Visit Rogers initiatives. Research and enroll in budget appropriate opportunities for professional development including Arkansas Governor’s Conference, IOM Winter Institute, Southeast Tourism Society Spring and Fall Educational Symposia, Southeast Tourism Society Marketing College, Destination Marketing Association International (DMAI) Annual Conference, and the DMAI CDME program. Proactively contact business, leisure and civic editors with story ideas, interviews and photographs about Rogers’ events, campaigns and newsworthy developments. Generate monthly article, insertion or interview in regional media with positive news about tourism in Rogers. OBJECTIVE: PROVIDE EXCELLENT CUSTOMER SERVICE TO ENHANCE THE VISITOR EXPERIENCE AND ENCOURAGE REPEAT VISITS TO ROGERS. Monitor and maintain adequate tourism brochure inventory in the Visitors Center monthly to ensure collateral is up-to-date and fully stocked. Create and maintain a current and accurate Calendar of Events on VisitRogersArkansas.com. Refresh current city map, trails map and convention-specific restaurant maps quarterly and as needed for specific groups. Set up and maintain welcome tables at conferences and special events, providing promotional items and welcoming services to 40 groups visiting Rogers.
YOUR LOCAL EXPERTS
DIGITAL MARKETING can be complicated
WE MAKE IT EASY BUILD A BRAND THAT CAN’T BE IGNORED 479-202-9903 • customerswhostick.com RogersLowell.com | MARCH2017
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Chamber University | April Seminars
Chamber University Seminar Topic | Business Law Bootcamp for the Start-up Business Presented by | Wright, Lindsey & Jennings, LLP Attorneys April (Date TBA) | 8:00 a.m. – Noon Rogers-Lowell Area Chamber of Commerce 317 W. Walnut | Downtown Rogers $30 for Members ($45 for Non-Members) Registration Required (Opens Soon at RogersLowell.com)
Cal Rose is a tax and transactional attorney whose practice focuses on the legal needs of businesses, including matters relating to real estate, business formation, corporate governance and mergers and acquisitions. He received his JD from the University of Arkansas and an LL.M. in Taxation from New York University. Vicki S. Vasser-Jenkins is an attorney practicing in the areas of business and non-profit formation, corporate governance and strategic transactions, estate planning and probate/trust litigation. She holds a BSBA, MBA and JD from the University of Arkansas. She is an inactive CPA as well.
About the Seminar Topics covered in this seminar include business entity selection, intellectual property, influencer advertising, social media startups, FTC guidelines, M&A, negotiating commercial leases, and liability issues for the small business owner.
About the Presenters Meredith Lowry is a patent attorney who has assisted a variety of inventors from individual entrepreneurs to large companies in their efforts to obtain patent, trademark and copyright protection.
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How It Works Members of the Small Business Council interview nominees during the first month of each quarter. They then vote on a winner during the second month of the quarter
2 N D Q UA RT E R W IN N ER
GRILLED FISH • PIRI PIRI CHICKEN
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Business Plan | MARCH2017
About the Seminar Attend to get answers to your questions about liability, cyber theft, legal contracts and health insurance for businesses. This seminar is not only for new business owners but for established businesses in the Rogers-Lowell Area. It will both fun and informative.
About the Presenters Jeremy Janes is an independent insurance broker who has worked the last five years with business owners finding solutions for all health, life, and business insurance needs. He graduated from Louisiana Tech University with a Bachelor of Business Management. He is past president of Oaklawn Rotary Club, a Rotary Paul Harris Fellow and an Eagle Scout. Nichole Manning joined Bailey and Oliver as an Associate in the General Practice Division in July of 2016 and is licensed to practice law in Arkansas, Texas and Illinois. Nichole began practicing law in Chicago in 2007 where she worked for a large Am Law 100 Firm and later created a thriving private practice in the areas of Family Law, Criminal Defense, Bankruptcy, and Civil Litigation.
2016 Small Business of the Quarter Award Winners
he Rogers-Lowell Area Chamber of Commerce and the Small Business Council recognized small businesses for the Outstanding Small Business of the Quarter (OSB) awards in 2016. Below were the winners last year. 1ST QUA RT E R WI NNE R
Sunrise Seminar Series Topic | Insurance Solutions for Liability & Cyber Theft Protection, Employment & Termination Contracts, and Health Insurance Solutions for Employees Presented by | Jeremy Janes, Janes Insurance and Nichole Manning, Bailey & Oliver Law Firm April 5, 2017 | 8:00 a.m. – 9:30 a.m. Rogers-Lowell Area Chamber of Commerce
317 W. Walnut | Downtown Rogers $10 for Members ($15 for Non-Members) Registration Required (Opens Soon at RogersLowell.com)
PRESENTED BY |
and the award is presented in the last month of the quarter. The four winners are automatically nominated for the 2016 Small Business of the Year to be awarded on Friday, March 3 at the 2017 Annual Banquet.
3R D QUA RTER W I N N ER
4 TH QUARTER WINNER
Three Big Events Coming Up on Chamber Calendar | Save The Dates MARINE &A FORD AD TV BR
26th Annual Bradford Marine & ATV Buddy Bass Tournament Gold Sponsors |
Presenting Sponsor |
Saturday, May 6 Prairie Creek Marina Pavilions | Beaver Lake Near Rogers
Register Now |
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Download Registration Form at RogersLowell.com he annual Buddy Bass Tournament is a fundraising and community development event. Proceeds are directed toward economic development projects of the Rogers-Lowell Area Chamber of Commerce. The tournament attracts hundreds of local fishermen
each year and features a fun weigh-in attended by a large crowd who come to watch the tournament’s prize giveaways, enjoy food and entertainment. Sponsorships are still available. Pick up your registration form at any Bradford Marine & ATV location or download a registration form online at RogersLowell.com.
Big Bass Sponsors |
Northwest Arkansas Spring Job Fair Wednesday, May 17 Frisco Station Mall 100 N. Dixieland Rd. | Rogers
Registration ONLINE Opens Soon!
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Presenting Sponsor |
he Chamber will be hosting both a spring and fall job fair for Northwest Arkansas this year. These job fairs provide local business and industry opportunities to connect with
local and regional job seekers, especially important as economic development continues to rebound and more jobs are created for the workforce. Call (479) 636-1240 if you are interested in sponsorship opportunities.
2017 Spring Golf Tournament Monday, June 5 Tee Times | 8:00 a.m. & 1:00 p.m. Shadow Valley Country Club 7001 Shadow Valley Rd. | Rogers
Registration ONLINE Opens Soon!
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reat yourself, reward employees and say thank you to clients at the Spring Golf Tournament, a four-person scramble with shotgun start times of 8:00 a.m. and 1:00 p.m. It’s going to be a fun day at Shadow Valley Country Club with contests and prizes, goodies, snacks, beverages and delicious food. You’ll enjoy networking on the course and the 19th Hole
Party immediately following play. Hole sponsorships are still available. Register at RogersLowell.com or with the insert inside this newsletter. Presenting Sponsor |
RogersLowell.com | MARCH2017
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December 2016 Welcome NEW MEMBERS | January 2017 A.G. RUSSELL KNIVES Goldie Russell 2900 S. 26th St., Rogers, AR 72758 (479) 631-0055 | agrussell.com Retail Specialty Stores
FUZZY’S TACO SHOP Wesley Travis 4204 South J.B. Hunt Drive, Rogers, AR 72758 (479) 899-8226 | fuzzystacoshop.com Restaurants - Mexican
NORTHWEST ARKANSAS CATHOLIC RESPECT LIFE COUNCIL Sheila Pursell Bella Vista, AR 72714 (469) 231-1959 | nwarespectlife.org Organizations
AMERICAN NATIONAL - ANTHONY PHELPS AGENCY Anthony Phelps 317 N. 2nd St., Rogers, AR 72756 (479) 685-3737 | mlagents.americannational.com Insurance
GUNSMOKE SPORTING CLAYS Lee and Sandra Anderson 17243 Wendell Jones Rd., Garfield, AR 72732 (479) 451-8720 | Find Us on Facebook Clay Shooting Range
SAGE PARTNERS Jayden Carey 5100 West JB Hunt Dr., Ste. 800, Rogers, AR 72758 (479) 845-3000 | sagepartners.com Real Estate - Commercial and Residential
ANIMAL MEDICAL CENTER Dr. Dwaine Dickey and Jacqueline Cole 205 S. 20th St., Rogers, AR 72756 (479) 631-7744 | amcrogers.com Veterinarians
HUGHES STAFFING AGENCY Marlena Gutierrez 814 S.W. Rain Tree Ln., Ste. 24, Bentonville, AR 72712 (479) 715-6463 | hughesstaffingagency.com Employment Agencies/Services
SECOND ELM Becca Paulk 121 S. 2nd St., Rogers, AR 72756 (479) 372-4235 | provisionsnwa.com Retail Specialty Stores
ARTISAN DESIGN + CONSTRUCT, INC. Kevin Nau 105 W. Elm St., Ste. 216, Rogers, AR 72756 (479) 802-3988 Contractors - Building, General, Home
IMPERIAL COFFEE SERVICE Margaret Motley 1505 Old Missouri Rd., Springdale, AR 72764 (479) 567-1837 | imperialco.com Coffee Service & Supply
SKYLARK ADVERTISING Priscilla McKinney 1027 S Main Street, Ste. 350, Joplin, MO 64801 (417) 782-1780 | skylarkadvertising.com Advertising - Digital Display
BAREFOOT’N OILY Sarah Gielow 701 W. McNelly Rd., Bentonville, AR 72712 (760) 519-6154 | barefootnoily.com Health Products
JANES INSURANCE Jeremy Janes Rogers, AR 72756 (903) 826-0571 Insurance
STONE MANOR CONDOMINIUMS AT PINNACLE HILLS Tracy Spears 5001 Stoney Brook Rd., Rogers, AR 72758 (479) 271-8600 | stonemanorcondos.com/ Apartments
BLUEBIRD UNDERGROUND Todd Murren 1904 N. LeCompte, Springfield, MO 65802 (417) 851-0200 | bluebirdnetwork.com Telephone Communication Services
KESSLER & TURNER FINANCIAL Josh Turner 206 S. 2nd St., Ste. B, Rogers, AR 72756 (479) 372-4711 | kesslerandturner.com/ Investment Advisory Services
STRATEGIC RETIREMENT PARTNERS Kelly Majdan 1401 S. Walton Blvd., Ste. 9-134, Bentonville, AR 72712 (479) 553-9311 | srpretire.com Employee Benefits & Consultants
DIGITAL JAVA Lance Sanders 203 Hwy. 412 E., Siloam Springs, AR 72761 (479) 202-8384 | digital-java.com Computer Services
MANPOWER Bobby Reed 3291 S. Thompson St., Springdale, AR 72764 (866) 820-5171 Employment Agencies/Services
THEGREENSTOOL ARTS Craig Jefferson Rogers, AR 72758 (479) 685-5215 | thegreenstool.net Artist
DOING BUSINESS IN BENTONVILLE Steve Schotta 3350 Pinnacle Hills Parkway, Ste. 101, Rogers, AR 72758 (479) 685-0963 | doingbusinessinbentonville.com Consulting & Training
MARTIN-WILBOURN PARTNERS Katherine Daniels 125 Presidential Dr., Lowell, AR 72745 (501) 537-6600 | mwpartners.com Marketing & Advertising Consultants
WALKER BROTHERS Caleb Pennington 5100 W. Pauline Whitaker Parkway, Ste. 11, Rogers, AR 72758 (479) 319-6722 | walkerbrothers.com Retail Specialty Stores
ENGAGING BRAND SOLUTIONS Mark Segraves Rogers, AR 72756 (479) 295-6206 | engagingbrandsolutions.com Web Design Services
MCGHEE INSURANCE NWA Brandi McKinney 2420 S. School St., Fayetteville, AR 72701 (479) 442-7369 | mcgheeinsurancenwa.com Insurance
WOOF & WANDER Naomi Hashimoto 107 W. Elm St., Rogers, AR 72756 (501) 777-5383 | woofandwander.com Pet Food & Supplies
FANCY FROG BOUTIQUE, LLC Nikki Ellis 211 N. 3rd St., Rogers, AR 72756 (479) 340-1037 | facebook.com/fancyfrogboutique/ Boutiques & Specialty Shops
MR. ROOTER PLUMBING Thomas Freeman 5766 N. Thompson St. Bethel Heights, AR 72764 (479) 756-5898 | mrrooter.com Contractors - Plumbing
YOUNG CHEFS ACADEMY Alfonso Vidal 5208 Village Parkway, Ste. 6, Rogers, AR 72758 (479) 401-2006 | rogersar.youngchefsacademy.com Schools - Culinary
FLYPAPER Sarah Whitfield 212 N. East Ave., Fayetteville, AR 72703 (479) 841-3595 | customerwhostick.com Marketing - Internet, Social Media
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Business Plan | MARCH2017
December 2016 | January 2017
Cricket Wireless 416 S. 8th St., Rogers
Cricket Wireless 2004 W. Walnut St., Rogers
Escaping Rogers 422 W. Walnut St., Rogers
Orangetheory Fitness 5201 W. Pauline Whitaker Pkwy., Rogers
USA Mortgage 2003 S. Horsebarn Rd., Ste. 3B, Rogers
Bost, Inc. Rogers
Fish City Grill 2003 S. Bellview Rd., Rogers
Preferred Billing Partners 3350 Pinnacle Hills Pkwy., Ste. 302, Rogers
Soapbox Insights + Influence 809 S.W. A St., Ste. 201-4, Bentonville
Ribbon Cutting Ceremony 2016 Sponsor |
Ribbon Cutting Ceremony 2017 Sponsor | Walmart Fuel Center at Supercenter Store #5260 4206 Pleasant Crossing Blvd., Rogers
Young Chefs Academy 5208 Village Parkway, Ste. 6, Rogers
RogersLowell.com | MARCH2017
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December 2016 MEMBERSHIP RENEWALS | January 2017 30+ years Moser - 70 years Shofner’s Office Supply - 66 years Farmers Protective Mutual Insurance Company - 64 years Mercy Health Northwest Arkansas - 61 years Carroll Electric Cooperative Corporation - 54 years pb2 architecture + engineering - 54 years AEP Southwestern Electric Power/SWEPCO - 50 years Hinson & Company, Inc. - 48 years Ozark Fence Co., Inc. - 44 years Rogers Health and Rehabilitation Center - 44 years Realty Title - 41 years Tyson Foods - 41 years Executive Coffee Service - 39 years Justin Madick Insurance Agency LLC - 39 years Winter Moving & Storage - 39 years RG Real Estate Frisco Station, LLC - 38 years Rite Temp Manufacturing, Inc. 38 years HUNT VENTURES - 35 years Jiffy Kwick - 34 years Office of Human Concern - 34 years Stribling - 32 years
21-30 years Abundant Performance Arkansas & Missouri Railroad CJRW iHeartMedia Jordan’s Printing Company Mitchell, Williams, Selig, Gates & Woodyard, P.L.L.C. Owens Janitorial Service Prairie Creek Association Professional Business Systems Rogers Apartments Thrasher & Chambers Inc. Tucker’s Furniture & Appliance Unruh Chiropractic & Wellness Center
11-20 years AAA Business Systems, Inc. Arkansas Occupational Health Clinic Belk, Inc. Store #0285 Bogle Properties Bost, Inc. Carpet One Floor & Home CFSI Financial Services, Inc. Chili’s Restaurant Cook’s Natural Market Coyote Hardwood Floors Elite Title Company, Inc. Financial Security Advisors, Inc. H & R Block Hobs State Park - Conservation Area Hudson Appraisals, Inc. Humane Society for Animals, Inc. Jeremy D. Smith, DDS, PA Kelley Law Firm Ken Berley, D.D.S., LTD Life Styles, Inc. Macadoodles Liquor - Missouri Mathews Management Co. Northwest Arkansas Home Builders Association Outback Steakhouse
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Business Plan | MARCH2017
Overstreet’s Jewelry, Inc. Ozark Regional Transit PeaceKids Learning Center & Preschool PostNet - Village on the Creeks Residence Inn by Marriott Rogers Public Library Foundation Sealed Air Corporation Securitas Security Services USA, Inc. Shelley M. Parson Insurance Agency ShurTech Brands, LLC SOHO Clothiers United Bank Year Round Lawncare/Lexa’s Pottery
6-10 years 3W Magazine Abbott Nutrition ABC Happy Kids Learning Academy Adair and Adams Dental Arts Allard & Co., PA Bailey & Thompson Tax & Accounting, P.A. Bausch & Lomb Blue Cliff College Bonefish Grill Broadaway Printing Capstone Commercial Advisors, LLC Career Development Partners Inc. Catering Concepts Children’s Advocacy Center of Benton County Circle of Life Hospice CED Crye-Leike Realtors - Doug Gibson Dancenhance Entertainment Engineering Services, Inc. Friendship Community Care Helms Chiropractic, P.A. Helping Hands, Inc. The House of Prayer HP Engineering, Inc. Jamie’s Notebook Janacek Construction JKJ Architects, PLLC Kendal King Group KFSM TV-5 /KNW TV-34 Kleenco Maintenance/Construction Kumon Math & Reading Center of Lowell MANA Specialty Health Clinic McKee Foods Corporation Milestone Construction Company, LLC Nestle Walmart Team Old Town Autobody & Sales, Inc. The Poultry Federation RB Red Lobster Stout Executive Search Target Marketing, Inc. TekTrendz, LLC TPC Thomas Fence Waste Management of Northwest Arkansas Wild Wilderness Drive-Through Safari, Inc. Window World of the Ozarks
2-5 years A & B Distributors of Arkansas, Inc. Arcadia Farms, Inc. The Artist Evolution B&B Heating & Air, Inc. Bailey & Oliver Law Firm Barrett Directline Delivery Service Beaver Lake Vacation Rentals, LLC Belle Journee Spa Blue Audio Video Jerry Carmichael Havenwood Terry and Nancy Cooper Core States Group Custom Motor Concepts Diversified Resources Dunk Fire & Security, Inc. East-Harding Construction Elizabeth Richardson Center Elkins Design The Equestrian Connection Inc. Everett Buick GMC Foster’s Pint & Plate Gospel Light Baptist Church GPPfitNWA Imperial Coffee Service Ink & Thread Creations, Inc. Jack Hales Construction Co. Inc. Loyd’s Little Land Magna IV Communications The Markham Group Mountain Spring Water Company Mountain Water Cabin, LLC Mundo-Tech, Inc. NEC, Inc. Oakley Chapel United Methodist Church On Time Logistics onIT Ozarks Water Watch The Party Place People Source Staffing Professionals Preston and Company Rogers Bowling Center Ronald McDonald House Charities of Arkoma SafeGuard Restoration Group Signature Bank of Arkansas Don Spann Spiritueux Wines & Liquors Theo’s The UPS Store VCC, LLC Vold Vision
1 year Arkansas Early Learning, Inc. Buffington Homes of Arkansas Chateau on the Lake Resort Spa & Convention Grounds Guys The House inVeritas Grace Judson Moses Tucker Real Estate
Chamber Networking & Educational Events The Rogers-Lowell Area Chamber of Commerce hosts a variety of events to help build your network and learn. Below are the upcoming events to note. For more event details and to register, visit us online at RogersLowell.com.
MARCH 1, 2017
MARCH 14, 2017
MARCH 15, 2017
Chamber University Presenting Sponsor: Sam’s Club
Sunrise Seminar Series Presenting Sponsor:
Presenting Sponsors: Golden Corral First Western
First Western
Presenting Sponsor: Sam’s Club
Host Sponsor:
Chick-fil-A of the Scottsdale Center
Speaker:
Topic:
Carrie Wilson with
realBusiness: Real Issues/ Real Planning for Small Business Owners
Mass Mutual
Delanna Padilla with Padilla, Smith, Tolbert PLLC
Address:
Chick-fil-A of the Scottsdale Center
4001 W. Walnut St., Rogers
APRIL 26, 2017
MARCH 16, 2017
Presenting Sponsor:
Hosted by:
Lewis Automotive Group
Gold Sponsors:
Host Sponsor:
The Palisades at Pleasant Crossing
The Palisades at Pleasant Crossing
Address: 2901 S. 26th St., Rogers
Location:
Address:
Rogers-Lowell Area Chamber of Commerce
317 W. Walnut St., Rogers
Platinum Sponsor:
Bailey & Oliver Law Firm
Host Sponsor:
Location:
Gold Sponsor:
Legacy Capital Group
8:00 a.m. - 9:30 a.m.
Presenting Sponsor:
Cherokee Casino & Hotel
Platinum Sponsor:
Crain Automotive Team
KFSM TV-5/ KXNW TV-34
Ashby Street Outdoor, LLC
Cox Business
Location:
NWACC Shewmaker Center, Walmart Auditorium
Bella Vista POA
Address: 1000 S.E. Eagleway, Bentonville
Donating door prizes for chamber events is an effective strategy to gain awareness of your business as well as showcase your products & services. If you’re interested in contributing a door prize to any of these events contact Claire Campbell at claire@rogerslowell.Com.
Advertising with the Rogers-Lowell Area Chamber of Commerce
Your Banner Ad Here THE GOOD LIFE
Advertise in the annual tourism and relocation print guide (also published online) featuring maps, restaurants and lodging lists, regional activities and attractions, and resources for visiting, living, working and playing in the Rogers-Lowell Area. Your message is printed in over 25,000 copies distributed to tourists, business travelers, new residents, current citizens and convention attendees. Call to reserve your space in the 2016-2017 issue now.
ROGERSLOWELL.COM
Advertise online in the Chamber’s website and reach thousands of unique visitors each month. Paid advertising options include leaderboard ads (at the top of highly visited web pages), featured banners on select web pages and enhanced listings. Free online options include listing your business in the website’s Business Directory, offering eCoupons, sharing events in the Community Calendar and posting news in the Members News section with links to your website.
CHAMBER VOICE
Advertise and place promotional inserts in the monthly printed newsletter (also published online) that’s mailed to nearly 4,000 members at the first of each month. It’s an affordable and cost effective way to promote your business brand, products and services to decision-makers. Ads are due on the 10th and inserts due on the 15th of the month prior to each issue. Call for an Advertising Contract now.
ENEWSLETTERS
On Mondays (Monday Memo) and Thursdays (Calendar at a Glance) the Chamber communicates weekly to nearly 4,000 members, business leaders and qualified buyers via professionally produced emails. Provide us your banner ad (design not included) by the last Friday of the month to advertise in the upcoming month’s issues. Call for an Advertising Contract now.
RogersLowell.com | MARCH2017
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317 West Walnut Street Rogers, Arkansas 72756 RogersLowell.com
Paid for through Periodical “Chamber Voice” (USPS 492950) is published monthly in January, February, March, May, June, July, August, September, October November and December; (semi-monthly in April) by the Rogers-Lowell Area Chamber of Commerce, Inc., 317 West Walnut, Rogers, AR 72756. Periodical postage paid at Rogers, AR. POSTMASTER send address changes to: ROGERS-LOWELL AREA CHAMBER OF COMMERCE NEWSLETTER, 317 West Walnut, Rogers, AR 72756.