MARCH2018 | Vol 13 Issue 3
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he Chamber is celebrating our 96th year as the premier advocacy organization for businesses in the Rogers-Lowell Area. Since 1922, we’ve promoted a healthy and vibrant economy while protecting and advancing the interests of our members and community. We are
the Voice of Business. In 2018 we’ll continue working to build business through job creation and expansion, while also protecting business interests and representing our members at the local, state and federal levels. We’ll offer members hundreds of business-building events and educational programs throughout the year. We’ll continue to solve critical issues by working regionally. Take some time to learn more about your Chamber’s specific programs and goals for 2018 in this Business Plan issue of the Chamber Voice. Together, let’s build upon our successes from 2017 and continue to make the RogersLowell Area a great place to live, work and play.
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Events and Meetings
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Economic Development
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Government Affairs
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Marketing Communications
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Economic Development Continued
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Community Development
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Visit Rogers Personal Branding & Networking Insights Topics to be Explored; 2017 Small Business of the Year Awarded at 96th Annual Celebration
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Welcome New Members | December 2017 & January 2018 Ribbon Cuttings | December 2017 & January 2018 Chamber Membership Renewals | December 2017 & January 2018
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Chamber Networking & Educational Events
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Member Services
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Ambassador of the Fourth Quarter
RogersLowell.com | MARCH2018
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quick reference calendar | MARCH Business Building Events
Upcoming Meetings
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3.1 | Small Business Council Meeting 8:30 a.m. - 10:00 a.m. | Rogers-Lowell Area Chamber of Commerce
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3.1 | Hustle In Heels Committee Meeting 9:30 a.m. - 10:30 a.m. | Rogers-Lowell Area Chamber of Commerce
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View complete calendar at RogersLowell.com
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Rogers-Lowell Area
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3.8 | Chamber University – Topic: Branding Yourself for Success 8:30 a.m. – 10:00 a.m. | Rogers-Lowell Area Chamber of Commerce
Chamber of Commerce
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317 West Walnut Street
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3.8 | Ambassadors Bi-Monthly Meeting 11:30 a.m. - 1:00 p.m. | Rogers-Lowell Area Chamber of Commerce
Rogers, Arkansas 72756
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3.9 | Government Affairs/Large Industry Council Meeting 11:30 a.m. - 1:30 p.m. | Rogers-Lowell Area Chamber of Commerce
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3.13 | Coffee Connection 7:30 a.m. – 8:30 a.m. | Golden Corral
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3.13 | Education Committee Meeting 1:30 p.m. – 2:30 p.m. | Rogers-Lowell Area Chamber of Commerce
P: (479) 636-1240 F: (479) 636-5485
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492950) is published monthly in January, February,
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3.14 | Member Orientation 8:30 a.m. - 10:00 a.m. | Rogers-Lowell Area Chamber of Commerce
March, May, June, July, August, September,
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3.14 | Rogers Advertising & Promotion Meeting 4:00 p.m. – 5:00 p.m. | Rogers-Lowell Area Chamber of Commerce
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3.15 | Business After Hours 5:00 p.m. – 6:30 p.m. | Host: Pinnacle Media LLC/Univision | Location: Big Orange
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3.26 | Ambassadors About Town 11:30 a.m. - 1:30 p.m. | Location TBD
Paid for through Periodical “Chamber Voice” (USPS
October November and December; (semi-monthly in April) by the Rogers-Lowell Area Chamber of Commerce, Inc., 317 West Walnut, Rogers, AR 72756. Periodical postage paid at Rogers, AR. Postmaster send address changes to:
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Rogers-Lowell Area Chamber of Commerce Newsletter 317 West Walnut, Rogers, AR 72756.
STAF F Raymond Burns, CCE President/CEO rburns@rogerslowell.com
Brad Phillips Senior Vice President of Marketing Communications brad@rogerslowell.com
Maddie Ward Special Events Coordinator maddie@rogerslowell.com
Kelly Parker Sports & Tourism Marketing Manager | Visit Rogers kelly@rogerslowell.com
J.R. Shaw Executive Director/Executive Vice President | Visit Rogers jr@rogerslowell.com
Jon Moran Senior Vice President of Government Affairs jon@rogerslowell.com
Ross Phillips Director of Community Development ross@rogerslowell.com
Luke Wiggins Meetings & Conventions Sales Manager | Visit Rogers luke@rogerslowell.com
Katie Wright Chief Operations Officer katie@rogerslowell.com
Vickie Grotts Vice President of Accounting & Finance vickie@rogerslowell.com
Nick Smith Creative Services Director nick@rogerslowell.com
Justin Freeman Marketing Communications Specialist justin@rogerslowell.com
Shelle Summers, IOM Senior Vice President of Membership Services ssummers@rogerslowell.com
Karen Wagaman Vice President of Downtown Development karen@rogerslowell.com
Jacque Eakins Account Executive jacque@rogerslowell.com
Ashley Matsumura Information Specialist ashley@rogerslowell.com
Steve Cox Senior Vice President of Economic Development steve@rogerslowell.com
Heather Friday Finance Manager heather@rogerslowell.com
Marni Rogers Member Relations Manager marni@rogerslowell.com
Amanda Mills Information Specialist amanda@rogerslowell.com
BOA RD O F DI R E C TO R S EXECUTIVE COMMITTEE Chairman of the Board Eric Pianalto, Mercy NWA
Chairman-Elect Greg Fogle, Nabholz Construction Treasurer Angie Tucker-Ridley, Tucker's Furniture & Appliance Past Chairman David Faulkner, Pinnacle Hills Promenade President/CEO Raymond Burns RIDC President Jerry Vest, Regions Bank
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2018 DIRECTORS
Keri Earwood, Shelter Insurance Dennis Ferguson, Simmons Bank Jon Harrell, Generations Bank Jeff Milford, AEP/SWEPCO David Roth, WorkMatters Tina Winham, Spin Master
2019 DIRECTORS
Jill Bright, Grand Savings Bank Payne Brewer, Arvest Bank Corry Hull, OneDigital Health and Benefits Erin Kiefer, Assembled Products Corporation Harrison Kiser, Northwest Health Chris Sultemeier, Walmart (retired)
EX-OFFICIO DIRECTORS
Tom Allen, Sage Partners Dr. Marlin Berry, Rogers Public Schools Kristen Boozman, Portfolio Luxury Real Estate Redefined Jerry Carmichael, 3C Retail Solutions Judge Barry Moehring, Benton County Rich Davis, Black Hills Energy Jesica Duert, Walmart Mike Dodge, Carroll Electric Coop. Corp. Sandy Edwards, Crystal Bridges Museum Dan Hendrix, World Trade Center Arkansas Greg Hines, Mayor, City of Rogers Tom Hopper, Tallchamps, LLC
Dr. Evelynn Jorgenson, NWACC Peter Lane, Walton Arts Center David Lang, Embassy Suites NWA Eldon Long, Mayor, City of Lowell Aaron Matthews, First Baptist Church of Lowell Jerra Nalley, Runway Curt Stamp, Cox Business Thom Stathakis, Everett Buick GMC Dick Trammel, Arkansas Highway Commission Jeff Wood, Tyson Foods Paul Wood, Acosta Sales and Marketing
2020 DIRECTORS
Leah Acoach, Ozark Mountain Poultry, Inc. Danny Beck, Arkansas Blue Cross Blue Shield Joe Donaldson, Sam’s Furniture Brad Hicks, J.B. Hunt Transport, Inc. Mike Power, First Security Bank David Vaden, Ernst & Young LLP
DIVISION CHAIRS
Community Development - Tina Winham Membership Services - Keri Earwood Economic Development - Jeff Milford Government Affairs - Jerry Carmichael Convention & Visitors Bureau - David Lang
AUDIT COMMITTEE
Jill Bright, Jon Harrell, & David Vaden
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How will Economic Development impact you? ew job creation and business expansion impact businesses by creating meaningful opportunities for Chamber members to sell their goods and services to new businesses and residents. The Economic Development Division works with industries both large and small in our community to increase job growth and business expansion as well as with individuals to increase our growing small business community.
Objective: Create economic investment and jobs by using a proactive marketing and approach to attract new businesses, both large and small. Staff will identify and create a priority list of target industries and retail stores for business recruitment with a result of 15 new businesses opening in the Rogers-Lowell Area in 2018. Staff will update and maintain relocation packets to be used to attract relocating businesses to the area. Marketing materials in packets will include: The Good Life Destination Guide, community profiles, maps, business directories and website information. Staff will partner and assist the NWA Council by being the point-of-contact for industry recruiting in hopes of attracting new industries and encouraging expansion of existing industries to the Rogers-Lowell Area in 2018, which will create at least 500 new jobs. Staff will respond to six (6) requests for information from the Arkansas Economic Development Commission (AEDC) as the pointof-contact for the community and region for new industry recruitment. A database of available industrial, commercial office and retail property for sale and lease in the Rogers-Lowell area will be reviewed and updated 12 times a year.
Objective: Proactively promote expansion and retention of local businesses and industry. Staff will conduct at least 200 Business Retention and Expansion Surveys (BREs) with both non-minority and minority-owned businesses in cooperation with the NWA Council. The surveys will be conducted on a bi-annual basis and will help the Chamber and NWA Council learn about industry needs and potential expansions and relocations. Staff will use and maintain current databases and software to track BRE survey results in an effort to proactively help meet the needs of large industries in the area. Staff will assist businesses seeking to expand workforce and infrastructure within Rogers-Lowell.
Objective: Support or lead the process to identify regional community development initiatives to advance the region’s competitiveness for jobs, workers and capital investment. Partner with the NWA Council to continue the regional marketing plan recruiting world-class businesses and workforce to Northwest Arkansas. Work with the NWA Council to research and discover three (3) potential regional attractions and amenities that will enhance the quality of life in Northwest Arkansas. Partner with area colleges and universities, along with the NWA Council, to provide 20 local industries with needed workforce training identified through the Business Retention and Expansion Surveys (BREs). Assist the regional education task force of the NWA Council to increase the college graduate and degree completion rates in Rogers-Lowell by helping to create and implement programs designed to help increase the number of degreeholders in the area. Promote regional health care as part of the NWA Council’s strategic plan by identifying the number of specialists, hospital beds, clinics and other services for all health care facilities in the region. This information will be published on the Chamber’s website and in The Good Life Destination Guide. Partner with the NWA Council, Innovate Arkansas and the Arkansas Small Business and Technology Development Center (ASBTDC) to maintain the Rogers Experimental House as a small business accelerator for local businesses in Rogers-Lowell. Staff will attend trade shows / site selector events for the purpose of business recruitment by marketing Northwest Arkansas as a premier business destination.
Objective: Expand services and retail amenities to help attract a diverse, first-class workforce. Identify target retail amenities for business recruitment with the goal of 25 new retail and / or restaurants opening in Rogers-Lowell in 2018. Staff will update and maintain marketing and informational packets to be used for workforce recruitment. Marketing materials in packets will include: The Good Life Destination Guide, community profiles, maps, business directories and website information.
Objective: Address employer and jobseeker needs through innovative web tools and other recruitment marketing. Increase the number of visits to the online Job Bank on RogersLowell.com by improving
accessibility and ease of use. The job bank’s user-friendly interface makes it easier for potential employees to apply for jobs and for employers to post open positions. Market the online Job Bank to employers and job seekers by writing and publishing four (4) articles about the job bank in Chamber publications in 2018. Maintain an online resume bank that allows job seekers to post resumes for review and employers to search the resume bank to fill positions. The Chamber’s goal is to receive at least 40 resumes each year to post on the website.
Objective: Recruit and retain a high-quality workforce. Partner with the Rogers Public Schools and local industries to host Kindergarten-to-Job (K2J) events throughout the year. Events will include facility tours and guided discussions between large industries and local educators. Participate in at least one (1) career fair and one (1) internship event to market the Rogers-Lowell area as an ideal place to live and work. Create 500 marketing pieces to be distributed to recent and future college graduates in an effort to retain and recruit college graduates in Northwest Arkansas. Plan, coordinate and host two (2) job fairs featuring 100 exhibitors and 500 job seekers between the two events, which will help businesses find candidates locally in a costeffective way. These events will also help local job seekers learn about available job positions throughout Northwest Arkansas.
Objective: Engage in small business outreach. Staff will utilize the online Small Business Toolkit by researching and compiling up-to-date materials on starting, running and growing a business in Rogers-Lowell. Materials will be available in English and Spanish. At least 300 individuals seeking resources on starting a small business will be assisted by Chamber staff and when necessary, referred to the Small Business Resource Center at the Chamber where relevant, up-to-date publications and materials, in both English and Spanish, will be kept. Staff will maintain the online version of the Northwest Arkansas Entrepreneur guides on RogersLowell.com. The guide will be continuously updated with changing laws and regulations pertaining to businesses. Chamber staff will refer 300 entrepreneurs needing specific and focused advice to strategic partners that can help them become successful business owners.
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Increase the Chamber’s impact on the small business community in the Rogers-Lowell area by creating a more diverse Small Business Council with at least 12 active members. Twelve Council meetings will be held. Identify and meet the needs of the business community by hosting four (4) educational seminars to help strengthen member businesses and provide online, on-demand training courses for members. These seminars and online tools will be based on what topics have been identified as being of importance to members. Host four (4) Hustle In Heels—Ladies Lead NWA meetings in 2018. These sessions will be educational luncheons with topics relevant to current issues facing women in the area’s business community. Host four (4) Large Industry Council meetings so that staff can identify the needs and wants of our large industry members. During these educational luncheons, topics relevant to current issues facing large industry members will be discussed. Members of the Small Business Council will host six (6) Member Orientations. Attendees will learn how to best utilize their Chamber membership
to grow their business. Four (4) small business owners will be recognized for their hard work by being awarded Outstanding Small Business of the Quarter. These awards will help engage and encourage support of the small business community. Nominees will be eligible for the 2018 Small Business of the Year award given in 2019. Partner with the SBA, SCORE and ASBTDC to provide educational seminars for 50 start-up and 50 young companies on the basic skills and resources needed to start a small business and successfully grow a business.
Objective: Implement Downtown Master Plan. Staff will serve as the first point-of-contact and liaison between potential business owners, developers, and building owners and the City of Rogers when plans concern Downtown Rogers and the implementation of the Downtown Master Plan. Staff will create a new Business Resource Guide explaining the processes and steps necessary to open a business in Downtown Rogers. Staff will meet with 175 entrepreneurs,
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developers, and building owners for encouraging Downtown Rogers development. A goal of 20 new businesses will open in Downtown Rogers in 2018. Staff will target 20 prospective businesses from outside Rogers-Lowell and share Downtown Rogers development opportunities. Chamber staff will host two (2) meetings between developers and city staff to facilitate understanding of changes to downtown development codes and foster relationships among developers, building owners and city personnel. Staff will host 10 meetings for developers looking for partners to activate key areas for future development in and around Downtown Rogers. Chamber staff will facilitate opportunities to enhance the Downtown Rogers quality of life and promote the downtown community as an ideal place to live, work, and play in Northwest Arkansas. Staff will facilitate the expansion and promotion of the arts community in Downtown Rogers through support of the monthly Downtown Rogers Art on the Bricks Art Walk and the Rogers Experimental House, both of which were co-founded by staff of the Chamber.
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Business Plan | MARCH2018
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How will Government Affairs impact you? he Government Affairs Division serves as the link between members and local, state and federal government by advocating for pro-business and quality of life issues that are important to Northwest Arkansas. Additionally, Government Affairs engages in activities that produce long-term positive impacts including voter registration and education, engagement of members in the political process and continuously improved outreach efforts.
Objective: Enhance the Rogers-Lowell Area Chamber of Commerce’s capacity to effectively influence local, state and federal legislation. Respond to legislators’ requests for assistance by providing staff support to the 3rd District Caucus, which will improve trust and strengthen ties with state legislators. Host legislative committee meetings in Northwest Arkansas, which allows the Chamber to highlight regional areas of need and build support among legislators from around the state. Continue to develop the Northwest Arkansas Political Action Committee (NPAC) by conducting a fundraising effort in 2018. The political action committee can support well-qualified candidates during the 2018 elections. Be a presence at the Capitol by attending interim committee meetings and state board or commission meetings each quarter. This will help maintain the Chamber’s visibility with legislators and provide additional networking opportunities. Work with the Governor’s Office, the Arkansas State Chamber of Commerce, the NWA Council, and major employers from around the region in 2018 to create the 2019 Northwest Arkansas Regional Legislative Agenda. This will enhance both the image and reputation of the Chamber statewide.
Objective: Establish regionalism to leverage economic development for coordinated marketing, messaging and advocacy efforts. Strengthen Chamber alliances with Fort Smith, Little Rock and Northwest Arkansas by attending two (2) meetings each year with other metro chambers of commerce and the Arkansas State Chamber of Commerce. This will help staff better understand legislative needs in their area and utilize their political influence to encourage passage of pro-business legislation. Develop InfluenceNWA.com Government Affairs website to position the Chamber as a regional, emerging statewide advocate
and source of information on political and government affairs issues.
Objective: Help Chamber members understand and navigate the governmental process. Maximize the reach of the Chamber by utilizing social media and InfluenceNWA.com website to communicate government-related issues, programs or events of importance to our members. Host eight (8) Government Affairs Committee meetings with an average attendance of 25 per meeting. These meetings provide an opportunity to discuss legislative issues in-depth and educate members on critical issues. Host one (1) Legislative Candidate Forum during 2018 which will allow the public to meet elected officials and ask questions. Encourage the minority community to participate in the political process through InfluenceNWA.com and other Chamber programs by focusing on voter registration and voter education through the website’s outreach efforts to the minority community in Northwest Arkansas.
To learn more about the Chamber’s Government Affairs Division, Visit ROGERSLOWELL.COM/ADVOCACY.HTML Aid members by responding to requests for information and assistance on governmentrelated issues. Assisting members in resolving legislative issues helps to strengthen the business community and economic environment in Northwest Arkansas. Provide staff support to the NWA Emerging Leaders Political and Government Affairs Workgroup by working with Community Development staff to explore new opportunities to expand voter registration and political participation through the Ready to Run political candidate training series. Providing an avenue for our emerging leaders
to become involved in government affairs will help develop future candidates for public office and prepare the next generation of leaders for our state and region. Distribute regular and timely email updates that contain information and updates on local, state and federal issues. Host Chamber Night receptions before the City of Rogers and City of Lowell “State of the City” addresses with 75 Chamber members and members of the public in attendance. This will provide an opportunity for members to introduce themselves to local officials, the realm of public service, and become more familiar with the issues facing each city.
Objective: Aggressively advocate for pro-business public policy and issues. Maintain 75 percent attendance during each legislative session to enhance the respectability of the Chamber and improve influence on legislation. Advocate at federal and state levels for legislation of importance to Chamber members by preparing statements of support and initiating necessary and timely calls to action to membership on legislative and public policy through 2018. Host regular meetings each year with staff of congressional representatives to strengthen ties with staff and improve influence and ability to relay policy positions to the region’s congressional representation. Create, maintain and promote InfluenceNWA. com, a new website with recognizable branding that will highlight Government Affairs, inform about regional issues of interest to members and educate about the political process. Create, staff and operate the Arkansas Political Leadership Institute (APLI). The goal of the APLI will be to recruit, educate, and train possible future candidates from across the state for local and state elected offices in future elections who will focus on the interests of the business community.
Objective: Pursue transportation infrastructure funding. Provide support to the Regional Mobility Authority as needed and participate in all regional mobility meetings. Host the Arkansas Highway and Transportation Department (AHTD) director and staff one (1) event in Rogers to advocate for new funding from the highway department. Organize a trip to Washington D.C. for a minimum of 10 Chamber members. These trips help educate federal delegation and federal agencies on Northwest Arkansas needs as well as assist in driving additional infrastructure dollars to the region.
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How will Member Services impact you? he Member Services Division provides over-the-top customer service for the membership of the Rogers-Lowell Area Chamber of Commerce by providing valuable services and programming which delivers a return on their investment. Member Services impacts the Chamber’s members by offering business building events and educational opportunities that support local businesses.
Objective: Support the Chamber’s mission of “Growing Business, Building Community” through member recruitment and event sponsorships. Recruit 300 businesses to join the Chamber in 2018 to support the Chamber’s goal of 2,200 members by encouraging referrals from Chamber staff, members and volunteers. All staff will be responsible for recruiting new Chamber members. Contribute to the profitability of the Chamber by generating $590,000 in gross revenue (event sponsorships, and advertising sales) to support events / programs in 2018. Provide the highest Return on Investment for all member businesses, sponsors and advertisers based on needs.
Objective: Increase the number of membership renewals by providing support and meeting the needs of our members through great customer service. Send new members welcome emails within 24 hours of joining that provides Members Only section login information. Members can view referral reports, learn about upcoming events and programs, and connect with other members in the Members Only section. New members will be invited to attend one (1) Member Orientation to learn how their involvement in the Chamber will benefit their business and community. Members not actively involved in Chamber events and programs will be encouraged to participate and invited to serve on a committee that best suits them and their business. Contact members with invoices past due 45 days to encourage renewal. Staff will provide information from Member Referral Reports to communicate the value of membership.
DATES REMAINING FOR 2018 | April 18 September 26 November 28
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Staff will provide personal customer service to 100 percent of new members so that their business needs, concerns and expectations are met. Staff will contact members 60 days after joining to review referral report, verify reasons for joining, and guide members on how to maximize their membership. All members will be contacted and profile information updated to ensure up-todate business directory listings.
Event Objectives: • Provide engaging and well-attended networking events, business events, and educational programs to help members grow their businesses. • Offer engaging premiere events that portray the Chamber as a dynamic community leader. • Put all events through “competitive advantage through differentiation” test, make tweaks, and find opportunities for new events. • Prepare events department for the Chamber’s evolving membership demographics by making updates that are interactive, unique, and relevant.
Premiere Events Breathe fresh life into the Annual Celebration, planning in a more proactive, personalized, and realtime way. Celebrate the Chamber’s and its members’ achievements by hosting the Annual Celebration with more than 900 in attendance. Boost the local economy by hosting the annual Buddy Bass Tournament, which attracts more than 600 fishermen from across the region to participate. Proceeds from this fun, familyfriendly event go toward economic development projects at the Chamber. Show appreciation to the community, Chamber volunteers and members by hosting the annual Chamber Picnic in Lowell with at least 200 community members present. Host two (2) golf tournaments (spring and fall) with more than 150 participants in each. These tournaments allow participants to network, make contacts and get referrals in a fun, casual event away from the office. Plan, coordinate and host two (2) job fairs (spring and fall) featuring 100 or more exhibitors and over 500 job seekers between the two (2) events, helping businesses to find candidates locally
DATES REMAINING FOR 2018 | March 15 April 19 May 17
June 21 July 19 August 16 September 20
in a cost-effective way and job seekers to learn about jobs available in Northwest Arkansas. Utilize social media to increase number of job seekers. Host the annual Thank-a-Teacher Celebration with 80 vendors and 1,000 educators. The celebration will be held first, where member businesses may provide prizes to be given out to randomly chosen teachers. Larger prizes will be given to selected teachers. Vendors will set up booths and provide information to teachers as they exit the celebration. These events reward teachers for their dedication and hard work while providing a welcome to the new school year. Host a new community event in Downtown Rogers, The Good Life Experience, with an afternoon of 9-10 workshops on the themes of Art, Food, and Outdoors. This event will attract more than 300 community members to the workshops and adjoining marketplace featuring business booths.
Recurring Networking Events Host at least 120 ribbon cuttings for new members in 2018, with strong representation by members of the Ambassador Committee. These events will create a welcoming atmosphere for new members and a strong referral networking group. Bolster the Ambassador Committee by organizing trainings for new Ambassadors. Utilize Facebook Events to increase attendance at the following Chamber networking events: Promote member businesses while creating a relaxed environment for networking by hosting 12 (one a month) Coffee Connection events. Increase attendance to an average of at least 40 attendees. Plan, coordinate and host four (4) Businessto-Business events with at least 70 in attendance at each event. Host nine (9) Business After Hours networking events at member businesses with more than 70 people at each event. Coordinate and host one (1) Benton County Business After Hours in partnership with other Benton County chambers of commerce with a goal of at least 100 members present. Coordinate and host two (2) Joint Business After Hours in partnership with the Greater Bentonville Area Chamber of Commerce with more than 100 members in attendance.
DATES REMAINING FOR 2018 |
October 18 March 13 November 15 April 10 December 13 May 8
June 12 July 10 August 14 September 11
October 9 November 13 December 11
DATES REMAINING FOR 2018 | March 14 September 19 May 9 November 14 July 18
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How will Community Development impact you? rograms in the Community Development Division impact and enhance the quality of life in Rogers, Lowell and the region by improving the lifestyles and amenities enjoyed by residents as well as attracting newcomers and visitors, and developing leaders for the future.
Objective: Develop future community leaders | further leadership potential in Benton County. Leadership Benton County will take applications for Class 16 in May, which will begin meeting in August. This purpose of this program is to increase the number of trained and knowledgeable leaders in Benton County.
Objective: Develop future community leaders | convene young professionals to positively impact the community through Northwest Arkansas Emerging Leaders (NWAEL). In partnership with the Northwest Arkansas Emerging Leaders (NWAEL), engage new and young business professionals in the region by inviting them to and hosting six (6) professional development programs that focus on volunteerism, leadership skills development, and board service. These will be implemented with consideration of the NWAEL’s mission statement: “NWAEL exists to engage and connect Northwest Arkansas young professionals through personal and professional development experiences.”
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Increase NWAEL membership by 10 percent from 905 members in 2017 to more than 1015 members in 2018. NWAEL will partner with other community leadership development organizations to invite new members from across the region. NWAEL will continue recruitment effort through networking events. Crews will organize quarterly programs providing members opportunity to receive personal or professional development experiences. These will offer a broad range of progressive, unique learning opportunities. Establish NWAEL as a pillar for community enrichment by hosting a minimum of five (5) public service projects. These events benefit different community groups to ensure a broad reach across Northwest Arkansas. NWAEL will incorporate new social media outlets that young professionals utilize, and increase its presence on existing social media. NWAEL intends to reach 350 “Followers” on Instagram (+10%), 1,550 “Followers” on Twitter (+10%) and 1,357 “Followers” on Facebook (+10%) in 2018.
Objective: Develop future community leaders | introduce progressive leadership skills in the Rogers School District. Staff and volunteers will coordinate leadership development activities for high school students within the Rogers School District as a part of the Arvest First Leadership program. Twenty high school students will graduate
from the program and become more active and knowledgeable about their community.
Objective: Support education. Facilitate the Community-based Scholarship Program, which will award 15 percent of Rogers Public Schools graduates with scholarships to further their education. Host a Chamber Night reception prior to the Rogers Public Schools Annual Report with 75 Chamber members and members of the public in attendance. This event introduces members to elected officials and the idea of public service, as well as issues facing the school district. Award 750 students at Rogers High School, Heritage High School and Rogers New Technology High School with Academic Awards for maintaining a 3.5 GPA for two (2) consecutive semesters. Honor four (4) outstanding educators in the Rogers Public Schools District with three (3) “Educator of the Year” awards at the Elementary, Middle and High School levels, and the Virginia Mocivnik Award created in Virginia’s honor recognizing an educator that demonstrates dedication to the community above and beyond their work in the classroom. Host the annual Thank-A-Teacher Celebration with a goal of 80 vendors and 1,000 educators participating. Honor Rogers Public School faculty, staff and administration during the event.
Providing the Region an Ongoing Source of Diverse Leaders
hrough education, community awareness and hands-on experience, the leadership programming of the Community Development Division aims to provide the region with an ongoing source of diverse leaders at all levels of business expertise that are prepared and committed to serve as catalysts and sustainers of positive change for the quality of life in the region. The Chamber’s successful Leadership programs, Leadership Benton County and Northwest Arkansas Emerging Leaders (NWAEL), hone the skills of future and key leaders and provide them with understanding of and insights into the challenges and opportunities facing the area.
Class participants meet monthly from August to May. Sessions focus on local and county government, education, economy, human services, health care, quality of life, state government, regional issues, and leadership skills and theories. Participation in Leadership Benton County is open to persons 25 years of age or older, living and/or working in Benton County. The selection committee seeks representation from a cross-section of the county, reflecting the diversity of the area. Participants should have a strong interest and commitment to serving the Northwest Arkansas region.
The Northwest Arkansas Emerging Leaders program is envisioned as a substantive program for dedicated professionals who seek to be actively engaged in the Northwest Arkansas community. The program is intended to develop candidates for public and private boards, commissions and leadership opportunities as well as to groom individuals to serve and lead our dynamic community. General membership requires a brief membership application (available at NWAEmergingLeaders.com), acceptance of bylaws, mission statement and core values and a profile set up on LinkedIn.
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How will Marketing Communications impact you? he Marketing Communications Division impacts the Rogers-Lowell Area, Chamber members and the business community by delivering easily accessible and up-to-date information about local business and the community and by sharing information about the Chamber’s activities and business advocacy.
Objective: Create and implement a 2018 Advertising Media Campaign to promote the Chamber’s marketing communications messaging platform (key messages that tell the Chamber’s story of “what we do well”) and to market the Chamber’s programs / events by targeting three key segments: “SMBs,” “Large Industry / Corporations” and the “Northwest Arkansas Community at Large.” Staff will negotiate a Media Plan and place ads monthly featuring the Chamber’s messaging and promoting programs / events. Staff will write and distribute monthly Press Releases as required. Staff will pitch media at least once per quarter and for each premiere event. Coverage will be tracked and measured by number of News Media Stories, Published and Broadcast Feature Stories.
Objective: Utilize traditional and non-traditional marketing communications channels to help the Chamber’s divisions achieve their goals and accomplish the Chamber’s mission. Print and distribute 5,000 Annual Reports and produce Monthly Staff Reports to highlight the Chamber’s accomplishments, deliver key messaging and demonstrate ROI for Chamber membership and investment. Produce, print and distribute 25,000 of The Good Life Destination Guides and 10,000 Community Maps to provide convenient offline access to information that potential residents and visitors need.
Promote new Learning Management System (LMS) to members that provides convenient and affordable on demand education and skills training to Chamber members (an extension of Chamber University). Assist with the development and launch of the new InfluenceNWA.com Government Affairs website. Maintain up-to-date content on RogersLowell.com daily. Evolve Small Business Toolkit by adding new content quarterly. Capture and deliver increased video content, e.g., event coverage, testimonials and announcements from the Chamber, for content marketing in the Chamber’s channels, including YouTube. Increase visitors to the RogersLowell.com website by 15 percent to a total of 155,000 in 2018.
Objective: Evolve Content Marketing Strategy to build online community, dialogue and engagement via Social Media and the Chamber’s new Voice of Business Blog. Will be measured by increasing Facebook “Followers” to 5,725 (+20%), LinkedIn Group “Followers” to 1,108 (+3%) and Twitter “Followers” to 5,700 (+10%). Launch Instagram and achieve 1,000 “Followers” the first year. Continue to evolve Social media as an effective and convenient forum and channel for the Chamber’s online community to stay informed about and interact with the Chamber. Staff will post daily to social media properties and review social media strategy quarterly with the new Social Media Team. Staff will post on the Blog weekly. Staff will create an Inbound Marketing Strategy and leverage communication channels for implementation of content created to achieve its objectives.
Objective: Members will receive timely and frequent Chamber news and information both online and offline for effective audience reach. Staff will write, design and produce two eNews weekly and one printed newsletter
monthly. The weekly Monday Memo will reach an average of 2,900 members per week and the weekly Thursday Calendar at a Glance will reach an average of 2,800 per week both with an average open rate between 23-26 percent. Staff will print and distribute an average of 3,750 Chamber Voice publications per month and post online to increase readership. Staff will post monthly Chamber News and Member News on the website and switch messaging at least monthly for Featured Items on the website home page.
Objective: Staff will provide creative services on a daily basis for the Chamber’s divisions. Staff will manage and track creative design and production jobs weekly for the Chamber’s divisions and programs / events. Staff will update sales collateral as needed for Membership Services. Staff will produce advertising and marketing collateral as needed by Visit Rogers.
Objective: Staff will manage the Chamber’s brand assets via quarterly audits of collateral, advertising, messaging, processes and libraries to ensure consistency at all touchpoints. Staff will update the new brand identity book as needed. Staff will update the digital logo kit for members (Proud Member, Outstanding Small Business of the Quarter and Ambassadors) as needed. Staff will continue to utilize a new “Less is More” approach for content (copywriting and design) to streamline publications.
Objective: Staff will plan, create and implement research and surveys for the Chamber as needed. Surveys act as a planning tool for the Chamber’s future direction and serves as a scorecard for members to weigh in on important issues and the Chamber’s programs and services. These will be conducted as needed.
facebook.com/RLACC
STAY CONNECTED WITH THE CHAMBER ONLINE
twitter.com/rlacc instagram.com/rogerslowellareachamber linkedin.com/groups/1823711 youtube.com/RogersLowellChamber
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Business Plan | MARCH2018
V
How will Visit Rogers impact you? isit Rogers impacts the local economy and community by attracting conventions, sports and tour groups, and leisure visitors to Rogers, growing hotel, restaurant, and retail business and adding to the quality of life of our residents.
Objective: Visit Rogers sales efforts will create group sales leads to industry partners for future new and repeat business, resulting in increased, definite future group room nights for Rogers hoteliers, and generating positive, economic impact to the entire community. Source 120 leads, and generate 36,500 future room nights in the meetings, conventions, sports and group tour market segments. Of that total, 70 leads and 8,750 definite group room nights will represent new business for industry partners. Host or participate in five (5) familiarization (FAM) tours introducing Northwest Arkansas and Rogers as a viable destination to travel media, and meeting, sports and group tour planners. Conduct twenty (20) site inspections with sports, event and meeting planners to encourage booking of future events for Rogers hotels and facilities. Increase the hotel tax revenue by two (2) percent.
Objective: Visit Rogers marketing efforts targeting the leisure and group markets will result in increased web, social media and digital engagements with our defined audiences, driving customers to book visits to Rogers that result in increased overall visitation. Invest $450,000 in a strategic, multi-
platform marketing plan that builds destination awareness, increases visibility and creates demand for visiting Rogers. Create twelve (12) new marketing pieces to be used in sales call, eNews, blog posts and mailings that promote Rogers as a premiere destination for meetings and sports. Publish six (6) e-weekender newsletters, four (4) meetings-focused newsletters, and four (4) sports planner-focused newsletters. Increase total traffic to VisitRogersArkansas. com by 25% to 205,000, and increase online requests for The Good Life Destination Guide by 10 percent to 1,300. Grow overall social media activity and engagement by 15 percent through sponsored content, Facebook advertising and Instagram retargeting aimed at outdoor, shopping and dining market segments. Offer and provide creative graphic and printing services to 12 groups, encouraging meeting, sports and group planners to choose Rogers as their destination.
Objective: Establish credibility and awareness of Visit Rogers as the official destination marketing organization of the city. Identify opportunities for participation and attendance in local groups and organizations such as Junior League, Leadership Benton County, Rogers Parks & Recreation Commission, Arkansas Association of Convention & Visitors Bureaus, Arkansas Hospitality Association, NATA,
Northwest Arkansas Travel Professionals, and Rogers City Council meetings, fostering support of Visit Rogers initiatives. Research and enroll in budget appropriate opportunities for professional development including Arkansas Governor’s Conference, IOM Winter Institute, Southeast Tourism Society Connections, STS Marketing College, NASC, PCMA, CONNECT, Destination International Annual Conference, ESTO and TRA Marketing Outlook Forum. Proactively contact business, leisure and civic editors with story ideas, interviews and photographs about Rogers’ events, campaigns and newsworthy developments. Generate 12 articles, insertions or interviews in regional media with positive news about tourism in Rogers.
Objective: Provide excellent customer service to enhance the visitor experience and encourage repeat visits to Rogers. Monitor and maintain adequate tourism brochure inventory in the Visitors Center monthly to ensure collateral is up-to-date and fully stocked. Create and maintain a current and accurate Calendar of Events on VisitRogersArkansas.com. Update city map, trails map, motorcycle guide, and convention-specific restaurant maps quarterly and as needed for specific groups. Set up and maintain welcome tables at conferences and special events, providing promotional items and welcoming services to 40 groups visiting Rogers.
DON’T MISS THIS UPCOMING EVENT Visit Rogers Tourism Talk | Friday, March 9, 2018
Presentation: 8:30 a.m. - 10:00 a.m. Google Content Program Workshop: 10:00 a.m. - Noon Embassy Suites - Commerce Ballroom | Rogers Free and Open to the Community | RSVPs Appreciated | REGISTER AT ROGERSLOWELL.COM Visit Rogers invites you to kick off the 2018 tourism season at our 2nd annual Tourism Talk. You’ll get the latest updates on Visit Rogers marketing efforts, be one of the first to receive The Good Life 2018-19 Destination Guide, and gain insights into visitor trends, analysis, and forecasts that will be useful to your business. Additionally, Kim Palmer, Director of Insight and SEO of Miles Partnership, will conduct a Google Content Program Workshop for industry partners providing tactical training and how-to guide takeaways for using Google My Business. You will have the opportunity to bypass the Google My Business verification process and verify your business on-site at this event.
Event Partners | RogersLowell.com | MARCH2018
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Personal Branding & Networking Insights Topics to be Explored Chamber University Seminar
Your logo is YOU!
Topic | Branding Yourself for Success Presenter | Lindsay Young with Nu Marketing LLC Thursday, March 8 | 8:30 a.m. – 10:00 a.m. Location | Rogers-Lowell Area Chamber of Commerce $10 Per Person ($5 Per Person for Members) Registration Required at RogersLowell.com > Calendar
This interactive session will help you think about where you want to be in your career in a year, three years, or even ten years. As a professional, you must brand yourself for success.
Thanks to Our Sponsors Chamber University Presenting Sponsor
A Program of the Small Business Council
Series Sponsors Branding is so much more than an image. It’s your culture, your values, your beliefs… it’s the core of who you are as a person. Typically, when most people think of a brand, they think of a logo. Yes, that’s a component to it but during this presentation we are going to talk about branding yourself… a unique individual.
Thursday, May 10 | 11:30 a.m. – 1:00 p.m. Location | Harding University Northwest Arkansas 901 S. 52nd St. in Rogers $20 Per Person ($25 Per Person if Registering at the Door) Register Now at RogersLowell.com > Calendar Gain a better understanding of how adults communicate, including different personality types and motivations, and how to build relationships to benefit networking and interactions with peers. This interactive workshop will also include small-group discussions for attendees on this topic.
Thanks to Our Sponsors 2018 Empowerment Sponsor
Hustle in Heels – Ladies Lead NWA Luncheon Topic | Understanding How People in Our Networking Community Operate Presenter | Dr. Meredith Jones, Director of Harding University of Northwest Arkansas
Education Sponsor
2017 Small Business of the Year Awarded at 96th Annual Celebration Congratulations to EcoVet Furniture, the 2017 Small Business of the Year!
PRESENTED BY |
Each year, the Rogers-Lowell Area Chamber of Commerce and the Small Business Council recognize small businesses for the Outstanding Small Business of the Quarter (OSB) awards. The four winners are automatically nominated for the Small Business of the Year award which is announced at the Annual Celebration. EcoVet was nominated by winning the second quarter award in 2017.
2017 SMALL BUSINESS OF THE YEAR OTHER NOMINEES 1 ST Q UA RTER W I N N ER
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Business Plan | MARCH2018
3R D QUA RTER W I N N ER
4 TH Q UARTER WINNER
Congratulations Lauren Madson |
Ambassador of the Fourth Quarter (2017) Q: What is your position and how long have you worked at your company? Marketing and Business Development Director with Steve Landers Toyota, and I’ve been here almost seven months.
Q: How long have you been an Ambassador? I’ve been an Ambassador since July of 2017.
Q: Why did you decide to become involved with the Ambassador Committee? It’s a great way to network and get involved with the community, and help others promote their businesses.
Q: What is your favorite part of being an Ambassador? The people involved and all the friends and relationships I’ve made through the Chamber.
Q: What other organizations are you involved in? Ambassador at Springdale Chamber of Commerce and Greater Bentonville Area Chamber of Commerce; Women in Networking committee, Will Golf for Kids committee; Blondes vs. Brunettes Alzheimer Association Fundraising Chair; Kiss A Pig Gala Tara Limbird committee member; American Diabetes Association; Crawfish Broil Wall Street committee.
Please join Mercy in our Annual Business and Community-wide
ONLINE FOOD DRIVE
Did you know Arkansas is among the highest in the US for food insecurity? Did you know that in spite of our overall strong economy, 1 in 5 NWA residents under 18, and 14% of our senior citizens, are food insecure? Help us make a difference in NWA! Shop and send your donations online using one of these two ways: Canned vegetables, soup Pasta, spaghetti sauce Tuna, dried noodles
AMAZON LINK
SHOP WALMART.COM - SHIP YOUR ITEMS TO:
Mercy Food Drive Wish List:
MERCY HOSPITAL ROGERS – ATTN: FOOD DRIVE 2710 RIFE MEDICAL LANE - ROGERS, AR 72758
List pre-populated or select your own
Please select the most needed items listed below
http://a.co/6QXDNNe
MOST NEEDED ITEMS:
Peanut butter, oatmeal Flour, cornbread mix, corn meal Tuna/Hamburger Helper
Zip lock bags Toilet tissue / feminine products Child and adult diapers - all sizes
Thank you for your generosity! | Call (479) 338-2903 or email Michelle.Bass@Mercy.net with any questions. RogersLowell.com | MARCH2018
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December 2017 Welcome NEW MEMBERS | January 2018 3C RETAIL SOLUTIONS Jerry Carmichael 5430 WALSH LANE, STE. 200 | ROGERS, AR 72758 (479) 640-3269 | 3CRETAILSOLUTIONS.COM CONSULTING - RETAIL
ELITE TEAM - RE/MAX REAL ESTATE RESULTS Greg Hughes 3103 SE MOBERLY LN. | BENTONVILLE, AR 72712 (479) 530-1727 | GREGHUGHESREALTOR.COM REAL ESTATE - COMMERCIAL AND RESIDENTIAL
KEEN MERCHANT CONSULTING Bobby Edmonds P.O. BOX 8442 | FAYETTEVILLE, AR 72703 (479) 856-8202 | KEENMERCHANT.COM CREDIT CARD MERCHANT PROCESSING
ROD BADELY - STATE FARM INSURANCE Erica Rodriguez 302 N. 8TH ST., STE. 2 | ROGERS, AR 72756 (479) 636-9944 | RODBADELY.COM INSURANCE
ADVANCED CABLING SYSTEMS FIRE - SECURITY Donna Patton 811 N. BLOOMINGTON ST. | LOWELL, AR 72745 (479) 899-6773 | ADVANCEDCABLING.COM/ SECURITY - PRODUCTS, SYSTEMS & BURGLAR ALARMS
EUROPEAN WAX CENTER Jeanette Eichhorn 4204 S. J.B. HUNT DR., STE. 50 | ROGERS, AR 72758 (479) 202-5903 | WAXCENTER.COM BODY WAXING SERVICES
KELLER WILLIAMS MARKET PRO REALTY Matt Ahart ROGERS, AR 72756 (479) 366-7870 REAL ESTATE - COMMERCIAL AND RESIDENTIAL
ROTARY DOWNTOWN ROGERS Naomi McLeod 208 W. WALNUT ST. | ROGERS, AR 72756 (479) 631-5888 | FIND US ON FACEBOOK ORGANIZATIONS
ALEXANDER BAKING CO. Brooke Alexander 210 S. 1ST ST. | ROGERS, AR 72756 (479) 372-4474 | ALEXANDERBAKINGCO.COM/ BAKERIES
FIVE STAR PAINTING Windy Elstermeier BELLA VISTA, AR 72714 (509) 999-2822 | FIVESTARPAINTING.COM CONTRACTORS - PAINTING
LEAF TO SOIL Jason Cuddy SPRINGDALE, AR 72762 (479) 757-0058 | LEAFTOSOIL.COM LAWN CARE
T-MOBILE Nick Gagliardi 2605 W. PLEASANT GROVE RD. | ROGERS, AR 72758 (479) 636-0905 | MOBILEONELLC.COM CELL PHONE SERVICES & SUPPLIES
BANK OF ARKANSAS Michael Guzzi 3500 N. COLLEGE AVE. | FAYETTEVILLE, AR 72703 (479) 973-2660 | BANKOFARKANSAS.COM BANKS AND BANKING ASSOCIATIONS
FLIP SIDE NINJA PARK Caleb Benson 213 GRANT PLACE | LOWELL, AR 72745 (479) 856-3161 | FLIPSIDENINJA.COM FITNESS
JOSHUA MAHONY FAYETTEVILLE, AR 72701 (479) 466-3052 INDIVIDUALS
TRANE HEARTLAND DISTRICT NORTHWEST ARKANSAS Arturo Luiz 3904 KELLEY AVE., STE. A | SPRINGDALE, AR 72762 (501) 414-3059 | TRANE.COM/SPRINGDALE HEATING & AIR CONDITIONING EQUIPMENT, SYSTEMS, REPAIR
BIG BROTHERS BIG SISTERS Amy Gober 91 W. COLT SQUARE | FAYETTEVILLE, AR 72703 (479) 966-4366 | BBBSNWA.ORG ORGANIZATIONS
FORUM COFFEE Amber Dietrich 2501 S.E. 14TH ST. #1 | BENTONVILLE, AR 72712 (479) 464-9015 | FORUMCOFFEE.COM 1108 S. WALTON BLVD. | BENTONVILLE, AR 72712 (479) 271-6800 | FORUMCOFFEE.COM COFFEE HOUSES
BIG ORANGE - BURGERS, SALADS, SHAKES Stephanie Matteson 2203 S. PROMENADE BLVD. #3100 | ROGERS, AR 72758 (479) 202-5339 | BIGORANGEBURGER.COM RESTAURANTS
TOM GINN ROGERS, AR 72756 (479) 936-0913 INDIVIDUALS
BUTTERED BISCUIT Sam Russell 1403 S.E. MOBERLY LN. | BENTONVILLE, AR 72712 (479) 319-4822 | THEBUTTEREDBISCUIT.CO RESTAURANTS
GRAND SAVINGS BANK Raegena Davis 198 ATLANTA ST. S.E. | GRAVETTE, AR 72736 (479) 344-6600 | GRANDSAVINGSBANK.COM BANKS AND BANKING ASSOCIATIONS
CENTER POINT CONTRACTORS Bonnie Kincaid 10314 E. HWY. 72 | BENTONVILLE, AR 72712 (479) 426-7373 | CENTERPOINTCONTRACTORS.COM CONSTRUCTION - COMMERCIAL
INSEITZ GROUP, LLC Dr. Becky Paneitz 1200 W. WALNUT ST., STE. 1083 | ROGERS, AR 72756 (479) 936-0666 | INSEITZGROUP.COM CONSULTING & TRAINING
CENTERPOINT CHURCH OF NORTHWEST ARKANSAS Brian Clark 212 SOUTH LINCOLN ST. | LOWELL, AR 72745 (479) 927-6311 | CENTERPOINTNWA.COM CHURCHES
INTEGRITY HOME COMPUTER SERVICE Don Winfield BELLA VISTA, AR 72713 (479) 715-1192 COMPUTER SERVICES
CUB SCOUT PACK 9 Charleen Jones 409 JOHNSON AVE. | LOWELL, AR 72745 (479) 899-6863 ORGANIZATIONS
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Business Plan | MARCH2018
MINUTEMAN PRESS Kurt Baserman 3202 S. THOMPSON ST. | SPRINGDALE, AR 72764 (479) 361-3581 | SPRINGDALE-AR.MINUTEMANPRESS.COM PRINTING SERVICES MOTUS GROUP @ KELLER WILLIAMS MARKET PRO REALTY Aimee Duca 3801 JOHNSON MILL BLVD., STE. C | FAYETTEVILLE, AR 72704 (479) 601-7580 | MOTUS.KW.COM REAL ESTATE - COMMERCIAL AND RESIDENTIAL PANTHER DATA TECH, LLC Nathan Marzullo FAYETTEVILLE, AR 72703 (479) 313-5233 | PANTHERDATATECH.COM COMPUTER SERVICES PATRIOT PLUMBING & DRAIN LLC Tye Warren P.O. BOX 689 | ROGERS, AR 72757 (479) 330-2246 | PLUMBPATRIOTS.BUSINESS.SITE CONTRACTORS - PLUMBING PRECISION DOOR SERVICE OF NWA Patrick Behrens 1907 TOWN WEST DRIVE | ROGERS, AR 72756 (479) 282-3042 | PRECISIONDOORNWA.COM GARAGE/OVERHEAD DOOR SALES, INSTALL, REPAIR
QUILTERS’ TREASURE CHEST Raija Salomaa JAMES GREENE AND ASSOCIATES ROGERS, AR 72756 Rusty Menke (479) 310-6295 | QUILTERSTREASURECHEST.COM 206 S. 2ND ST., STE. E | ROGERS, AR 72756 CRAFTS - YEAR ROUND (479) 381-2588 INSURANCE
VELLOMEDIA Brandon Kelley MONETT, MO 65708 (415) 728-1991 MARKETING & ADVERTISING CONSULTANTS TOD YESLOW 5 E. MOUNTAIN ST. | FAYETTEVILLE, AR 72701 (214) 802-7675 ATTORNEYS
December 2017 | January 2018
C & D Floor Covering and Renovations LLC 808 Tiger Blvd., Ste. A, Bentonville
Neighbor’s Mill Bakery & Café 2090 W. Pleasant Grove Rd., Rogers
Waco Title 2592 S. 48th St., Springdale
All Pets Animal Hospital of Rogers 5301 S. Southern Hills Court, Rogers
Chiropractic, Acupuncture, & Metabolic Professionals, PLLC 2558 E. Mission Blvd., Fayetteville
Flip Side Ninja Park 213 Grant Place, Lowell
Landscape Creations LLC 2000 Town West Dr., Rogers
Mercy Beaver Lake EMS 16053 Cypress Lane, Rogers
SERC Physical Therapy 1240 E. Centerton Blvd., Centerton
Ribbon Cutting Ceremony 2017-2018 Sponsor |
Simplicity Real Estate Solutions 105 W. Elm St., Ste. 211, Rogers
RogersLowell.com | MARCH2018
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December 2017 MEMBERSHIP RENEWALS | January 2018 30+ years Shofner’s Office Supply - 67 years Farmers Protective Mutual Insurance Company - 65 years Arvest Bank - 62 years Mercy Northwest Arkansas - 62 years Carroll Electric Cooperative Corporation - 55 years Black Hills Energy - 52 years McGoodwin Williams & Yates, a division of Olsson Associates - 50 years Hinson & Company, Inc. - 49 years Ozark Fence Co., Inc. - 45 years Realty Title - 42 years Executive Coffee Service - 40 years Office of Human Concern -35 years Ozark Arts & Crafts Fair/War Eagle Fair - 33 years Stribling Inc. - 33 years Thrasher & Chambers Inc. - 31 years
21-30 years AAA Business Systems, Inc. Arkansas & Missouri Railroad Coyote Hardwood Floors Evans Enterprises, Inc. Mitchell, Williams, Selig, Gates & Woodyard, P.L.L.C. Professional Business Systems Rogers Early Risers Rotary SOHO Clothiers Tucker’s Furniture & Appliance
11-20 years A J Storage Abuelo’s - Mexican Food Embassy All Dogs Clinic, PLLC Bailey & Oliver Law Firm Belk, Inc. Store #0285 Bonefish Grill Carpet One Floor & Home Children’s Advocacy Center of Benton County Elite Title Company, Inc. Financial Security Advisors, Inc. H & R Block Hampton Inn Hotel Hanger Clinic - Prosthetics & Orthotics Helms Chiropractic, P.A. Helping Hands, Inc. Humane Society for Animals, Inc. Jeremy D. Smith, DDS, PA JKJ Architects, PLLC Life Styles, Inc. Lindsey & Associates - Martha Prowell Lindsey & Associates - Meza Harris Lowe’s Home Improvement Marketing Specialists, Inc. Midland Construction, Inc. Milestone Construction Company, LLC Northwest Arkansas Food Bank PostNet - Village on the Creeks Professional Business Systems QualChoice of Arkansas RB Residence Inn by Marriott Rogers Community School Recreation Association Securitas Security Services USA, Inc. Shelley M. Parson Insurance Agency
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Business Plan | MARCH2018
Shiloh Christian School Stout Executive Search Sunshine School & Development Center United Bank Wheeler Metals, Inc. Wild Wilderness Drive-Through Safari, Inc. Year Round Lawncare/Lexa’s Pottery
6-10 years 3W Magazine ABC Happy Kids Learning Academy Adelman Travel Allard & Co., PA American Cancer Society Bailey & Thompson Tax & Accounting, P.A. Beaver Lake Vacation Rentals, LLC C.R. Crawford Construction Camp Bow Wow Career Development Partners Inc. Circle of Life Hospice Citizens Bank Core States Group Crabby’s Seafood Bar & Grill Engineering Services, Inc. Farmers Insurance Group - Kurt Haddock Flake & Kelley Commercial Northwest Ink & Thread Creations, Inc. Jack Hales Construction Co., Inc. Jamie’s Notebook Janacek Construction Keith, Miller, Butler, Schneider & Pawlik, PLLC Kendal King Group Kleenco Maintenance/Construction Local Trade Partners, LLC The Markham Group McKee Foods Corporation The Meadows of Rogers, A Senior Citizen Complex Mountain Spring Water Company Oakley Chapel United Methodist Church Old Town Autobody & Sales, Inc. Preferred Family Healthcare Red Lobster Walmart Neighborhood Market Store #5837 Window World of the Ozarks
2-5 years Aha! Interpreting Solutions, LLC American National Insurance Company – Jeff Huff Arkansas Early Learning, Inc. avad3 Productions Big Brothers Big Sisters Big Whiskey’s American Restaurant & Bar Bod High Productions Bonner Othodontics Casey’s General Store Cedar Lodge Arkansas Resort DC Sparks Construction, LLC Decor Construction, Inc. Direct Auto Insurance England Family Dental Foster’s Pint & Plate The Gathering In Rogers Grounds Guys The House
inVeritas Grace Judson Kutak Rock LLP Miss Judi’s Wisteria Lane Mountain Water Cabin, LLC NEC, Inc. NWA Premier Counseling On Time Logistics Ozarks Water Watch The Party Place People Source Staffing Professionals Preston and Company River Bend Casino & Hotel Sleep Number Spiritueux Wines & Liquors Target Marketing, Inc. Tech Machinery, LLC Watermark on Walnut Creek
1 year A.G. Russell Knives Back to Health Chiropractic Bellis Boutique Janes Insurance & Brokerage Kessler & Turner Financial Miles Partnership Primrose School of Rogers at Pinnacle Hills Red Barn Donuts Signature Bank of Arkansas Stone Manor Condominiums at Pinnacle Hills Strategic Consulting Services, LLC Walker Bros.
Chamber Networking & Educational Events The Rogers-Lowell Area Chamber of Commerce hosts a variety of events to help build your network and learn. Below are the upcoming events to note. For more event details and to register, visit us online at RogersLowell.com.
MARCH 8, 2018
MARCH 14, 2018
MARCH 13, 2018
Chamber University Presenting Sponsor:
Presenting Sponsor:
Sam’s Club
Presenting Sponsors:
Bailey & Oliver Law Firm First Western
Series Sponsors:
Arkansas 529 College Investing Plans
Gold Sponsor:
Host Sponsor:
KXNW/KNWA Arkansas 529 College Investing Plans
OneDigital Health and Benefits
Golden Corral
Topic:
Address:
Location:
Address:
Location:
Address:
Branding Yourself for Success with Lindsay Young
At the Chamber | 317 W. Walnut St. Rogers, AR 72756
Golden Corral
2605 Pleasant Crossing Dr.
Rogers-Lowell Area Chamber of Commerce
317 W. Walnut St., Rogers
from Nu Marketing LLC
APRIL 18, 2018
MARCH 15, 2018
8:00 a.m. - 9:30 a.m.
Donating door prizes for chamber events is an effective strategy to gain awareness of your business as well as showcase your products & services. If you’re interested in contributing a door prize to any of these events contact Maddie Ward at Maddie@RogersLowell. com.
Presenting Sponsor:
Cherokee Casino and Hotel
Presenting Sponsor:
Lewis Automotive Group
Gold Sponsor:
Pet Supplies Plus
Host Sponsor: Pinnacle Media LLC/ Univision
Location:
Location:
Address:
Big Orange - Burgers, Salads & Shakes
NWACC Shewmaker Center, Walmart Auditorium
1000 S.E. Eagleway, Bentonville
2203 S. Promenade Blvd. Ste. 3100
Advertising with the Rogers-Lowell Area Chamber of Commerce | Vol 13 JANUARY2018
Issue 1
ear! Happy2 N2ew Y3
Your Banner Ad Here
g list of to review the followin the this year, be sure your planning for calendar. Then, contact efore you finalize record them in your level, there’s a Major Events and ships. No matter what the Chamber's 2018 s. teamto explore sponsor e for your busines Membership Services for increasing exposur right just that's sponsorship
THE GOOD LIFE
Advertise in the annual destination print guide (also published online) featuring maps, restaurants and lodging lists, regional activities and attractions, and resources for visiting, living, working and playing in the Rogers-Lowell Area. Your message is printed in over 25,000 copies distributed to tourists, business travelers, new residents, current citizens and convention attendees. Call to reserve your space in the 2019-2020 issue now.
ROGERSLOWELL.COM
Advertise online in the Chamber’s website and reach thousands of unique visitors each month. Paid advertising options include leaderboard ads (at the top of highly visited web pages), featured banners on select web pages and enhanced listings. Free online options include listing your business in the website’s Business Directory, offering eCoupons, sharing events in the Community Calendar and posting news in the Members News section with links to your website.
B
CHAMBER VOICE
| 2018 Major Events February 22, 2018 SAVE THE DATES & Community | Commerce Annual tion of Business Area Chamber of 96th Annual Celebra The Rogers-Lowell y the Annual s & Community (formerl Celebration of Busines Northwest gathering of 1,000+ e Banquet) is an annual together to celebrat s leaders who come Arkansas busines nity excellence for lishments and commu business accomp the year for of event t It’s the highligh the previous year. way to socialize and rs, providing a fun Chamber membe with a Cocktail The event starts off hors cold network with peers. and s, hot a variety deliciou Reception serving r program features reception, a one-hou d’oeuvres. After the Ceremony. tion and Gavel Passing the Awards Celebra ding are presented to outstan S. Community awards Award (Rogers); Elbert l Good Neighbor Business of the tions: Dick Tramme Small organiza the or and ses Award; individuals, busines of Rogers-Lowell The Annual Award (Lowell); Spirit January 12, 2018. through d accepte Graham/Elza Tucker s being recipients over fabulou tions for awards are Year Award. Nomina honoring all the awards Party tion with a Celebra Celebration ends bar. desserts and a coffee
Advertise and place promotional inserts in the monthly printed newsletter (also published online) that’s mailed to nearly 4,000 members at the first of each month. It’s an affordable and cost effective way to promote your business brand, 12 7 2 products and services to decision-makers. 13 8 3 14 inserts Ads are due9on the 10th and 4 15 due5 on the 15th of10the month prior to each 11 issue. 6 Call for an Advertising Contract now. Page
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Events and Meetings
Chamber Events Happy New Year! d Breakdown Continue
for 2018
of ional Knowledge Building Foundat and Coding; NWAEL Computer Science Business and Fun Offers a Mix of
ity – Hustle in Heels Focus on Commun l Event Hosts Inaugura Ladies Lead NWA Ticket ity – Revenue and Focus on Commun AMP in Rogers and Sales Up at Walmart Community the from Other Stories Division | Government Affairs Barclay-Matthews Page es ip Chamber Introduc e Legislative Leadersh Award for Distinctiv ons/Events Visiting Visit Rogers | Conventi ee Chairs and Page Committ ed Rogers in 2018; Members Recogniz Board outgoing
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ion | We've Taken 96th Annual Celebrat & Made It Even Better ul Something Wonderf ce
Experien The Good Life New for 2018 | 2018 September 14-15,
2018 Small Business Quarter Introducing the Business of the Council; 2017 Small c Snapshot Rogers Economi Award Winners;
Page
ENEWSLETTERS
On Mondays (Monday Memo) and Thursdays (Calendar at a Glance) the Chamber communicates weekly to nearly 4,000 members, business leaders and qualified buyers via professionally produced emails. Provide us your banner ad (design not included) by the last Friday of the month to advertise in the upcoming month’s issues. Call for an Advertising Contract now.
er 2017; Members | Novemb Welcome New Announced Nights | Dates 2018 Chamber for February Ribbon Cuttings
| November 2017
hip Renewals | Most Chamber Members Networking is the November 2017; Business to Promote Your Inexpensive Way
nal Events; ing & Educatio Chamber Network the Dates Meetings | Save 2018 Ambassador
RogersLowell.com
| JANUARY2018 1
RogersLowell.com | MARCH2018
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317 West Walnut Street Rogers, Arkansas 72756 RogersLowell.com
Paid for through Periodical “Chamber Voice” (USPS 492950) is published monthly in January, February, March, May, June, July, August, September, October November and December; (semi-monthly in April) by the Rogers-Lowell Area Chamber of Commerce, Inc., 317 West Walnut, Rogers, AR 72756. Periodical postage paid at Rogers, AR. POSTMASTER send address changes to: ROGERS-LOWELL AREA CHAMBER OF COMMERCE NEWSLETTER, 317 West Walnut, Rogers, AR 72756.