Chamber Voice Newsletter | November 2021 Edition

November 2021 | Vol 16 Issue 11

AEP SWEPCO Foundation Grant Invests in Community’s Academic Success & Workforce Development

Chamber & Rogers Public Schools Partner on New L.E.A.D. Program

The Leadership, Education, Advancement, & Development (L.E.A.D.) project is a strategic support program for Hispanic/Latino students in the Rogers Public High Schools. L.E.A.D. provides new opportunities for academic success. It helps to better prepare our community’s youth with tools, training, and direction in their pursuit of higher education, and it clears a path to career opportunities when the participants are ready to enter the job market helping local businesses with workforce development.

See Story on Page 4

W HAT ’ S IN TH IS I SSUE ?

3 ������������Chamber Staff & Board of Directors 4 �����������AEP SWEPCO Foundation Grant Invests in Community’s Academic Success & Workforce Development | Activating Leaders. Building Community.

6 ����������� Volunteer Committees Accepting Applications for 2022 7 ������������ Extended Learning Programs Expanding to Help Students be “Work-Ready” 9 �����������Keith Branch Named Ambassador of the Third Quarter 10 �������New EXPO Connects Minority-Owned Businesses & Entrepreneurs to Community 12 ��������Downtown Rogers Celebrating Veterans and Their Art Art on the Bricks Teams with Veterans Health Care System of the Ozarks

15 ��������NWA Fall Job Fair Connects Job Seekers with Employers 16 ��������Visit Rogers Honored with ConventionSouth Annual Readers’ Choice Award 17 ���������Luke Wiggins Completes STS Marketing College, Earns “Travel Marketing Professional” Certification

Rogers-Lowell Area Chamber of Commerce 317 West Walnut Street Rogers, Arkansas 72756 P: (479) 636-1240 F: (479) 636-5485 2

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18 ��������Rogers-based Pel-Freez Celebrates 110 Years with Rogers Historical Museum Exhibit 20 ������Chamber Celebrates 2021 Arkansas Chamber of Commerce Week 24 ������“Golfing with a Shotgun” | Chamber Hosts 4th Annual Sporting Clays Classic 25 ������Sixth Annual Frisco Inferno BBQ Competition Held in Downtown Rogers 27 �������Member Spotlight: Teslar Software 31 - 35.........Focus on the Community Articles 38 ������New Members | September 2021 38 ������Ribbon Cuttings | September 2021 40 �����Membership Renewals | September 2021 41 ��������Chamber Business Connect & Educational Events

CHAM BE R S TAFF Raymond Burns, CCE President/CEO rburns@rogerslowell.com

Jon Moran Senior Vice President of Government Affairs jon@rogerslowell.com

Shey Bland Executive Director | Downtown Rogers, Inc. shey@rogerslowell.com

Marni Rogers, IOM Member Relations Manager marni@rogerslowell.com

J.R. Shaw, IOM Executive Director/Executive Vice President | Visit Rogers jr@rogerslowell.com

Ross Phillips Senior Vice President of Community Development ross@rogerslowell.com

Nick Smith Creative Services Director nick@rogerslowell.com

Kelly Parker, TMP Director of Marketing & Communications | Visit Rogers kelly@rogerslowell.com

Katie Burns Vice President of Operations katie@rogerslowell.com

Geovanny Sarmiento Senior Vice President of Community Engagement & Inclusion geovanny@rogerslowell.com

Jeff O’Neill Director of Special Events jeff@rogerslowell.com

Luke Wiggins Director of Sales | Visit Rogers luke@rogerslowell.com

Shelle Summers, IOM Senior Vice President of Membership Services ssummers@rogerslowell.com

Vickie Grotts, IOM Vice President of Accounting & Finance vickie@rogerslowell.com

Loretta Gomez Finance Manager loretta@rogerslowell.com

Justin Freeman Marketing Communications Specialist justin@rogerslowell.com

Steve Cox Senior Vice President of Economic Development steve@rogerslowell.com

Karen Wagaman Vice President of Downtown Development karen@rogerslowell.com

Jacque Eakins Account Executive jacque@rogerslowell.com

Ashley Matsumura Customer Relations Manager ashley@rogerslowell.com

Brad Phillips Senior Vice President of Marketing Communications brad@rogerslowell.com

B OARD OF D IREC TORS 2020 Directors

Executive Committee

Chairman of the Board | Angie Tucker-Ridley, Tucker’s Furniture & Appliances Chairman-Elect | Erin Kiefer, Assembled Products Treasurer | Mike Power, First Security Bank Past Chairman | Greg Fogle, Nabholz Construction President/CEO | Raymond Burns RIDC President | Jerry Vest, Regions Bank

Daizy Andrade, University of Arkansas Dr. Marlin Berry, Rogers Public Schools Jerry Carmichael, 3C Retail Solutions Ever Cuellar, First Security Bank Larry Cooper, Embassy Suites NW Arkansas Mike Dodge, Carroll Electric Coop. Corp.

Sandy Edwards, Crystal Bridges Museum David Faulkner, Pinnacle Hills Promenade

Leah Acoach, FHB Ventures Danny Beck, Arkansas Blue Cross Blue Shield Joe Donaldson, Sam’s Furniture Brad Hicks, J.B. Hunt Transport Inc. Stennett Thompkins, AAA Insurance David Vaden, Ernst & Young LLP

2021 Directors

Tom Allen, Cushman & Wakefield | Sage Partners Ron Branscum, Strategic Business Consulting, Inc. David Kimball, Benchmark Group Jerra Nalley, University of Arkansas Walton College of Business Tanya Smith, Turpentine Creek Wildlife Refuge Melissa Turpin, Honeycomb Kitchen Shop

Ex-Officio Directors

Cathy Foraker, AT&T David Foster, APAC-Central, Inc. Bradley Hardin, AEP/SWEPCO Ron Hayes, First United Methodist Church Denise Thomas, Arkansas World Trade Center Greg Hines, Mayor, City of Rogers Tron Hodges, Black Hills Energy

Tom Hopper, TallChamps, LLC Corry Hull, BHC Insurance Dr. Evelyn Jorgenson, Northwest Arkansas Community College Peter Lane, Walton Arts Center Chris Moore, Mayor, City of Lowell Barry Moehring, Benton County Judge Bianca Montoya, Bike NWA

Division Chairs Community Development - Leah Acoach Membership Services - Tanya Smith Economic Development - Tom Allen

Government Affairs - Jerry Carmichael Convention & Visitors Bureau - Larry Cooper

2022 Directors

Kristen Boozman, Portfolio Sotheby’s International Realty Dean Fisher, Glad Manufacturing, Inc. Angela Grayson, Precipice IP Patrick Kerrwood, Northwest Health Mathew Mozzoni, Cox Business Knight Weis, Signature Bank of Arkansas

John-Michael Scurio, George’s Eric Pianalto, Mercy of Northwest Arkansas Gregg Stanfill, Arvest Bank Chris Sultemeier, Retired Walmart Dick Trammel, Chairman Emeritus Josh Vasquez, United Bank Jeff Wood, Tyson Foods

Audit Committee David Vaden Ron Branscum Knight Weis

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ACTIVATING LEADERS. BUILDING COMMUNITY.

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ne of the Chamber’s key focus areas for its mission-work is Community Development. This work activates a diverse next generation of business and community leaders, champions diversity/equity/inclusion (DEI) initiatives and engages the right people at the right time to improve quality of life and build a better community.

L.E.A.D is a good example of this mission-work and is made possible by a recent grant

from the AEP SWEPCO Foundation to the Rogers Development Foundation. It enables both the Chamber and Rogers Public Schools to achieve DEI goals by engaging at risk Hispanic/Latino students to increase graduation rates, set them on career pathways, and help them build personal and professional networks to foster connections. The $100,000 grant is for a two-year period.

The AEP SWEPCO Foundation focuses on improving lives through education from early childhood through higher education in the areas of science, technology, engineering, and math and by meeting basic needs for emergency shelter, affordable housing, and the elimination of hunger.

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“As Northwest Arkansas continues to grow, and the communities we serve become more diverse, this is an exciting opportunity to make a difference in our schools, including LatinX students in our three Rogers high schools,” said Bradley Hardin, SWEPCO External Affairs and Government

“L.E.A.D. mentors and supports students academically, socially, culturally, and emotionally. Although the program is focused on empowering Hispanic/Latino students, participation is not limited to just these students and applications are open to the whole student body.”

– Raymond Burns

Affairs Manager in Fayetteville. “As part of

President/CEO Rogers-Lowell Area Chamber of Commerce

our company’s focus on

to address DEI issues through programs and partnerships like L.E.A.D.

L.E.A.D. Forward Moving forward, the program will target 100 at risk students within the School District and connect them with mentors from the community to guide and help them along their educational journey.

These mentors will speak to the group at large and

diversity, equity and inclusion, we are pleased to

tearing down barriers that divide. This work

share their stories of success and failure along the

support this outstanding program.”

starts with kids and students and the L.E.A.D

way. They will also have one-on-one time with

project looks to help break down those barriers.

the students to help them with homework and

The Rogers Development Foundation, a 501c3, was established in 1990. The Rogers

This effort is no surprise. DEI has been

other issues the students might be facing.

Development Foundation secures funding to

pushed to the forefront of many regional

support the Rogers-Lowell Area Chamber efforts

planning conversations in recent years,

of business and community leaders to recruit

The Chamber is working with its network

to preserve, promote, and enhance commerce in

especially as Northwest Arkansas grows more

these mentors and ensure that their backgrounds

the cities of Rogers and Lowell through developing diverse and the business community recruits and involving leaders, honoring and serving businesses in the community, increasing economic

reflect the students as best as possible.

and retains more diverse talent.

Along with having a mentor, students will

Groups and organizations, along

also attend a Leadership Retreat to learn valuable

development and entrepreneurship, promoting

with the Rogers-Lowell Area Chamber of

life and work skills such as communication,

free enterprise, and educating the community.

Commerce, continue to rise to meet the

collaboration, critical thinking, decision making,

unique challenges that this growth in diversity

and intrapersonal awareness. The program will

presents. The result is a community inspired

organize volunteer projects that the students

to be more inclusive. Momentum is building

must complete before the end of the year.

Championing Diversity.

Inspiring Cohesiveness.

Rogers is unique as a minority majority

as evidenced by programs like L.E.A.D. funded

One important aspect of leadership is giving

school district where over 50 percent of

by AEP SWEPCO and AT&T (who also recently

back to the community, and L.E.A.D. intends

students are Hispanic/Latino. In an intentional

invested $25,000).

to instill that in these students and get them

effort, the community is working together to grow closer and become more cohesive by

The Chamber is currently working within the business community and our local school district

excited about giving back to the community that supports them.

AEP SWEPCO presented the check to the Rogers Development Foundation during the Chamber’s Annual Board of Directors Retreat held on October 29.

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Volunteer Committees Accepting Applications for 2022

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he Rogers-Lowell Area Chamber of Commerce’s Small Business Council is now accepting applications for 2022.

The Small Business Council (SBC) is a group of volunteers who either own their own business or work for small businesses in the area. The purpose of the Small Business Council (SBC) is to

be the voice of the small business community and provide guidance to the Chamber on the needs of small business.

H

ustle In Heels is an initiative of the Rogers-Lowell Area Chamber of Commerce dedicated to empowering, educating, and connecting women with a modern approach to professional and business development.

Member-driven programs offer subject matter experts

with an interactive focus to enterprising businesswomen who are leaders in economic and business growth for our region.

The 20-member council meets on the first Thursday of each month to

The Hustle In Heels committee is comprised of volunteers serving

talk about the needs of the small business community, nominate and select

one-year terms and each event is an opportunity for additional volunteers

a small business of the quarter and small business of the year, develop

to help serve as table captains, greeters, and ensuring all attendees feel

business education programming, and discuss and implement small

welcomed and included. Download an application here .

business programs for the Chamber. Members also help facilitate and run the bi-monthly Chamber Tutorials (formerly member orientations) held at

Complete applications and send to Steve Cox, SVP Economic Development, at steve@rogerslowell.com .

the Chamber.

Those wishing to serve on the SBC must complete an application and be approved by a combination of Chamber staff and the Executive Committee of the SBC. The term of service is January through December 2022.

Download an application here and return to SVP of Economic Development Steve Cox at Steve@rogerslowell.com.

Help us support local businesses by shopping with them during the holidays in person, on their websites, and spreading the word about your favorite places to shop in Rogers and NWA. To help you promote #ShopNWA, we have created a folder of logo assets for the campaign that can be used on your company websites and social media. Learn more about the campaign and download a zip file with jpgs and pngs that you can use to encourage your followers to #ShopNWA. Click here to head to the Rogers-Lowell Area Chamber of Commerce website to download ShopNWA assets and help spread the message to Support Local!

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Extended Learning Programs Expanding to Help Students be

“Work-Ready”

E

xtended Learning Programs offered

The Extended Learning Programs offer

environments including on-site at district

in Rogers Public Schools will be

students opportunities to participate in and obtain

campuses, on-line courses, technical skills

expanded during the 2021-2022

essential career readiness skills, technical skills

training, and certification programs offered by

school year with funding awarded

training, industry recognized certifications and

local industry and medical training facilities.

by an Arkansas American Rescue

post-secondary credentials that will contribute

Students will also have opportunities to attend

Plan (ARP) ESSER III grant. All 9th-12th grade

to a successful transition to college and/or the

post-secondary courses, training and certification

students will have opportunities to participate in

workplace following high school graduation.

programs offered by Northwest Community

extended learning programs designed to increase

A flexible scheduling framework with program

College during the regular school year and

awareness of career options and the academic,

options during the school day, after school and

summer months.

technical and employability skills that align with

during the summer months also help ensure

different types of jobs within a broad spectrum of

accessibility for all students.

career fields.

What is “Work-Ready”?

One of the goals of the Extended

The programs also provide an opportunity to build capacity and partnerships with local business and industries to develop a collaborative

Local Partnerships a Key Component of Success

program designed to insure a pipeline of skilled workers that will be needed to meet current and

Collaborative partnerships with local

projected workforce demands within the local

Learning Programs is increasing the number

companies, workforce development entities and

of students who will be equipped with

post-secondary institutions will be an essential

knowledge and technical skills needed within

part of the initiative. The programs will provide

their chosen career field to be “work-ready” for

avenues for companies to introduce students

future jobs and career opportunities following

to career opportunities within the region,

high school graduation.

including opportunities to acquire specific skill

community and region.

Learn More about How Your Business Can Participate Please contact Dawn Stewart at (479) 636-3910 to learn more about the Extended

sets that align with entry

Learning Program and/or to share information

level positions across

about training and certification programs that

a broad spectrum of

would help prepare students for jobs within

industry sectors.

local companies. The program is interested in

Extended learning

scheduling industry tours to introduce students to

programs will be offered

local companies and career opportunities offered

in various learning

by each company.

It is the policy of Rogers Public Schools not to discriminate on the basis of race, color, national origin, sex, or handicap in its vocational programs. Rogers Public Schools will take steps to assure that lack of English language skills will not be a barrier to admission and participation in all educational and vocational programs.

Es norma del distrito de Rogers Public Schools no discriminar por motivos de raza, color, origen nacional, sexo o impedimento, en sus programas, servicios o actividades vocacionales. Rogers Public Schools tomará medidas para asegurar que la falta de dominio de las destrezas del idioma inglés no sea un obstáculo para la admisión y la participación en todos los programas educativos y vocacionales.

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Keith Branch Named Ambassador of the Third Quarter

K

eith Branch is the owner of Branch Photography, a portrait and commercial photographer located in Rogers. Keith has earned his Master’s and Craftsman degrees from Professional Photographers of America, is a Certified Professional Photographer and has been voted

“Very Best Photographer” for seven years by the readers of Celebrate Arkansas Magazine.

With 40 years of professional experience, he has photographed thousands of high school seniors, hundreds of families and has now expanded into commercial photography which includes headshots, architecture and any images needed for marketing. Over the years, he has also given workshops and programs to thousands of professional photographers at conventions across the nation. Keith has been a member of the chamber for several years and joined the ambassadors in 2020 to become more connected and knowledgeable of the businesses in Rogers, Lowell and the region.

2020 was rough on local businesses.

They had a lot to overcome.

But their creativity and resilience in the face of those challenges truly inspired us.

We’re HONORED to tell their stories and help connect them with their communities.

LEARN MORE about how we can help tell your business’ story. Visit coxmedia.com/tell-your-story or call (855) 755–2691.

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COMMUNITY DEVELOPMENT

Mission Key Focus Areas Community Development | Small Business & Entrepreneurial Development Community Development is one of the five key focus areas for the Rogers-Lowell Area Chamber of Commerce and part of that mission-work entails building a welcoming community and strengthening community cohesion. Another one

SMALL BUSINESS & ENTREPRENEURIAL DEVELOPMENT

of the Chamber’s key focus areas is Small Business & Entrepreneurial Development. We have a passion for curating and providing business owners with essential resources for starting, running, and growing business. We also open doors to new connections for our diverse group of small businesspeople through entrepreneurial events and programming. This new EXPO is a great example of the Chamber in action with its mission-work to help small businesses and entrepreneurs succeed.

New EXPO Connects Minority-Owned Businesses & Entrepreneurs to Community

A

s part of our Chamber’s mission-work, we launched something new this year - the NWA Minority Business EXPO October 14 from 2:00 – 7:00 p.m. at the Metroplex Event Center in Rogers. This event was successful in creating a new entrepreneurial platform for minority-

owned businesses to connect with business owners and consumers in the community; over 60 businesses exhibited to showcase their products and services. The EXPO was also a great way for the community to meet minority business owners and show support by shopping local - #ShopNWA - with them. Several hundred attended the day’s activities.

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A Fun Day of Networking, Learning, Celebrating, and Competing for Cash Prizes The EXPO featured local thought leaders and subject matter experts presenting professional development seminars on gaining access to capital and marketing your business, a Hispanic Heritage Celebration Happy Hour, and a fun competition for entrepreneurs to pitch their business ideas to win cash prizes. The Exhibit Hall ran concurrently with other activities throughout the day providing attendees and exhibitors plenty of opportunities to visit and network.

Winners of the “IdeaFame” Elevator Pitch Competition The IdeaFame Live Contest hosted by Startup Junkie was held to

People’s Choice Winner | Mirna Ordonez Pictured left to right: Judge Rafael Rios of Yeyo’s El Alma de Mexico, Davis McEntire of the Startup Junkie Foundation, Mirna Ordonez, Judge Fredy Romero of Metroplex Event Center, and Judge Gilbert Rodriguez of Arvest Bank.

promote startups and new ideas, and to increase “creative collisions” in emerging entrepreneurial ecosystems. Thirteen contestants signed up to pitch new business, product, service, and solution ideas in 60 seconds with no slides or notes for a chance to win cash prizes. The audience selected the People’s Choice. The Judges chose the Judges’ Choice. Each winner received a $1,000 cash prize on the spot. The $1,000 People’s Choice winner was Mirna Ordonez of Arkansas Latinas En Bici (pictured right), and the $1,000 Judge’s Choice winner was Carlos Diaz Calvo and his startup company Suelo (pictured right).

Growing Regional Entrepreneurial Diversity Diversity in Northwest Arkansas’ entrepreneurial ecosystem continues

Judges’ Choice Winner | Carlos Diaz Calvo Pictured left to right: Judge Rafael Rios of Yeyo’s El Alma de Mexico, Davis McEntire of the Startup Junkie Foundation, Carlos Diaz Calvo, Judge Fredy Romero of Metroplex Event Center, and Judge Gilbert Rodriguez of Arvest Bank.

to grow, and minority-owned businesses and start-ups are helping to strengthen our economy.

The Chamber would like to thank our diverse group of entrepreneurs women, veterans, and a variety of ethnic minority groups (Hispanic/Latino, African American, Asian, Native American, etc.) as well as other cultural groups for attending this year’s EXPO.

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Downtown Rogers Celebrating Veterans and Their Art

Art on the Bricks Teams with Veterans Health Care System of the Ozarks

T

he Veterans Health Care System of the Ozarks (VA) is partnering with Art on the Bricks Art Walk in November to feature the

Creating Opportunity for Veterans to Exhibit Art The collaboration for a live art walk is in addition to a virtual festival

Art of U.S. Military Veterans. Art on the Bricks Art Walk is one

that was created as a new alternative by 2021 organizers at the VA Hospital

element of Downtown Rogers’ vibrant arts and entertainment.

in Fayetteville. Veterans were invited to submit work for the regional contest

The event showcases regional artists while enhancing the

to compete to participate in the National Veterans Creative Arts Festival.

artistic and cultural opportunities of Downtown Rogers. Talented artists,

Judges were selected from artists and business owners who participate in

craftsmen and musicians, partner with downtown businesses to provide an

the Downtown Rogers Art on the Bricks Art Walk: Curtis Myers, Curtis Myers

opportunity to explore businesses and meet the artists in pop-up galleries.

Photography; David King, Morris Crown Creations; Jim Mangold, Studio

The Rogers Experimental House, located at 121 W. Walnut Street, will

300; Laura Coello, LBC Studio; and David Gomez, Peace of Heart Studio. The

showcase the creative works of veterans and other artists, some of which

judges were so impressed with the variety and quality of work entered in

relates to the U.S. Military history. In November, the monthly 2nd Thursday

the competition, they suggested Art on the Bricks organizers might also

art walk falls on November 11—Veteran’s Day. Music, art, and crafts will be

provide an opportunity for the Veterans to exhibit their art in the Rogers

featured to commemorate the service and talent of our military veterans.

Experimental House throughout the month of November. Pop-up exhibit

Several Downtown Rogers businesses will also host pop-up galleries with

space is also available on November 11 and an artist reception at 121 W.

art by a variety of other artists.

Walnut Street, Rogers.

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Musical Performances from Soldiers Songs and Voices NWA

A painting by Daniel Hoffbauer depicting a scene from the battle of Pea Ridge

Musicians affiliated with Soldiers Songs and Voices Northwest Arkansas will be performing vocals and a variety of instruments from 4:30 – 5:15 p.m.

This non-profit organization provides free guitar and songwriting lessons to veterans as a form of post-conflict care. This collection of musical veterans is dedicated to the well-being of returning veterans. The mission of this non-profit organization, based in Fayetteville and serving all Northwest Arkansas, is to foster a creative and supportive community of veterans through music instruction, performance, and community outreach.

Volunteer veteran musicians donate their time to share their expertise.

The NWA Chapter is one of 11 chapters of a national organization. Other chapters are in Texas, Florida, New Mexico, Oregon, Tennessee, and Massachusetts. There is also a chapter based in Eureka Springs.

Collection of Military Uniforms and Memorabilia Another special stop on the November 11 art walk will include White & Company Jewelry located at 115 W Walnut Street. In addition to jewelry, this locally owned store has a vast collection of military uniforms and memorabilia and historical photos, letters, with some items dating back as far as the Civil War. The collection began with items from owner Rick White’s family, then continued to grow as customers began offering items from their collections, inherited from family members. The White’s Jewelry team is going to be open the afternoon and evening of the Art Walk to share their display with the public.

Pea Ridge Battlefield Inspired Paintings from Daniel Hoffbauer During the month of November, Rogers Experimental House will feature Bella Vista artist Daniel Hoffbauer who moved to NW Arkansas in 2018 from Southern California. Hoffbauer has been a Civil War enthusiast and student of history all his life. However, for 35 years he experienced an artist’s block when it came to painting. His visit to the Pea Ridge Battlefield on March 8, 2020, inspired him to start painting anew just as the COVID health crisis hit our region and he has since completed seven battle paintings. The first three that followed were scenes from the Battle of Pea Ridge and include the “First Iowa Battery” in action north of Elkhorn Tavern, followed by “Charge” which shows the Confederate cavalry charge at Foster’s Farm, and “Nightfall” which shows the chaos and suffering around Elkhorn Tavern on the night of March 7, 1862. Hoffbauer recently completed a 4th painting based on Clemens Field at Pea Ridge which will be on exhibit in Downtown Rogers in November. See Hoffbauer’s art at: https://artonthebricks. com/battle-of-pea-ridge/ When asked about his interest in art and the Civil War, Hoffbauer responded, “I have been a civil war nut since I was five. Initially I created battle paintings including a huge painting of the Battle at Waterloo,” he explained. “After walking the Pea Ridge Battlefield, I was inspired to start a small painting. Next, I created a 48” x 60” work entitled ‘Charge,’ which was followed by another large work entitled ‘Nightfall.’ There is no shortage of inspiration here.”

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Get to Know Our Veterans Doing Business Downtown Military service provides a strong background for entrepreneurs to start, run and grow their business. The Chamber Voice recently interviewed

Q: What advice would you give a young person interested in military service?

A: Find the job you want, then determine what branch of the military gives you the best opportunity.

several Vets doing business in Downtown Rogers.

Kirk Pearson, LaborMax Staffing Branch of Military: USAF

Rick McLeod, Farmers Insurance – Rick McLeod Agency Branch of Military: U.S. Army

Q: Did your military service provide you with tools/skills that help you, as a small business owner?

Q: Did your military service provide you with tools/skills that help you, as a small business owner?

A: Yes. Besides business classes I

A: Absolutely. Small business

took while in uniform, there were also

owners work through an array of difficult

many repair-related items I have used in building and setting up new offices.

situations, sometimes occurring at the same time. Serving in the military taught me strategies for working through stressful scenarios and a discipline for completing my objectives.

Q: What qualities do you appreciate in yourself and/or those around you that may have been influenced by military service?

A: Patience, attention to detail, empathy, leadership, levity, and chain of command.

Q: What qualities do you appreciate in yourself and/or those around you that may have been influenced by military service?

A: Some of the traits I value most in people that have served is their persistence, ability to take things in stride, and to simply show up. These

Q: What advice would you give a young person interested in military service?

characteristics seem to be prevalent in all my family, friends, and colleagues who have been in the military, and I suppose I see them in me as well.

A: Do your homework and do not choose your branch of service on a whim. Each branch has such great attributes but not every branch of service is for everyone. Look where you can grow in your MOS. Quiz your

Q: Have you hired other veterans and has that been a good decision?

A: I have hired veterans, and the decision has never worked against me.

recruiter on what is truly available and what are the best positions to make

Veterans tend to show up on time, perform the assigned tasks, and bring a

a full career. If you plan on exiting early, give yourself time to find the right

semblance of order to their routines. They can think outside the box and be

support system in the civilian world to help you transition.

flexible when necessary.

Q: Any other comments or suggestions?

Q: What advice would you give a young person interested in military service?

A: Whatever you do, wherever you go, make the best of it. Make friends

A: The decision to serve is not one to take lightly. Military service can

and connections that will last you a lifetime. Ask lots of questions before

be highly rewarding, and will certainly provide opportunities for training,

you go in and along the way. Do your best to advance especially if you are

travel, and experiences not found in the civilian sector. While patriotism

enlisted. Always take at least one overseas assignment.

is certainly one great reason for joining, I recommend young people discussing their future with service recruiters: there are several career fields

Naomi McLeod, Farmers Insurance Branch of Military: US Navy Q: Did your military service provide you with tools/skills that help you, as a small business owner?

A: It gave me the confidence to try things and the skills to do things I may not have done otherwise.

Q: What qualities do you appreciate in yourself and/or those around you that may have been influenced by military service?

A: I find veterans have a strong work ethic.

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in the military that translate well in the civilian world after their service is completed. Plus, the ability to have college or technical-school education paid for is a wonderful add-on.

ECONOMIC DEVELOPMENT

Mission Key Focus Area Economic Development We spur economic growth as a key driver for increasing the sales tax base. Our work develops talent pipelines for current and future workforce needs by connecting educators to industries. We also offer resources and support like the annual NWA Job Fair to help sustain business growth by connecting job seekers with employers.

NWA Fall Job Fair Connects Job Seekers with Employers

T

he 2021 Northwest Arkansas Fall Job Fair on October 6 was hosted by the Rogers-Lowell Area Chamber of Commerce at the Frisco Station Mall in Rogers. This year’s fall event attracted more than 250 participants.

The Chamber’s annual job fairs are free and open to

job seekers who are encouraged to bring their resumes to hand out to prospective employers exhibiting at the fair. At these annual job fairs, job seekers meet one-on-one with local Human Resource professionals and representatives from local organizations about career opportunities.

These job fairs are the largest and longest-running job fairs in Arkansas. The event featured a perfect opportunity for employers to search for the right employees and get a head start on hiring needs for the holidays and upcoming year, including a few participants who hired on-the-spot at the event.

JOB GUIDE

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Visit Rogers Honored with ConventionSouth Annual Readers’ Choice Award

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he publishers and editors of ConventionSouth, the national multimedia resource for planning events in the South, presented Visit Rogers with a 2021 Readers’ Choice Award in October.

“ConventionSouth readers and fans have voted to decide the best meeting sites in the South, and it is no surprise to us

that Visit Rogers has been selected to receive our annual Readers’ Choice Award,” said ConventionSouth Associate Publisher Ashleigh Osborne.

Visit Rogers is among 415 destination marketing organizations (DMOs), meeting facilities and hotels located across the South to receive this year’s Readers’ Choice Award. Throughout the year, meeting professionals nominated the meeting sites they believe provide exemplary service for group events. The nominated sites are then compiled onto an online ballot where meeting professionals and fans are asked to vote for the best of the best. With over 8,000 voters participating in the selection process and the highest social media interaction to date, this has been the most successful and engaging year yet!

This is the third time that Visit Rogers has received the award, making it an even greater honor to be presented with a 2021 Readers’ Choice Award. Embassy Suites Northwest Arkansas Hotel, Spa & Convention Center of Rogers was also recognized as a 2021 Readers’ Choice Award recipient. A complete list of award winners can be found online here. Full press release can be viewed here.

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“The value in receiving this prestigious recognition is that it comes from the United States’ top meeting professionals who hold events in the South. These planners demand the highest level of customer service and quality facilities, and they have contributed in determining that Visit Rogers indeed displays the commitment to professionalism, creativity and service that they require.”

– Ashleigh Osborne

ConventionSouth Associate Publisher

Luke Wiggins Completes STS Marketing College, Earns “Travel Marketing Professional” Certification

V

isit Rogers Director of Sales Luke Wiggins has completed

“I am thrilled for Luke and celebrate his TMP certification. He Marketing College and earned certification as a Travel brings passion and professionalism to his job every day, and Marketing Professional (TMP).

Wiggins was among 60 STS Marketing College Visit Rogers is proud of his accomplishment. Having Luke graduates in the Class of 2020. The graduates were announced at the STS Connections conference in Spartanburg, South Carolina on Tuesday, Wiggins and Kelly Parker both with TMP credentials translates September 28, 2021. The program began in 1992 and has produced into destination marketing leadership and excellence for the 1,296 TMPs. City of Rogers and the region, resulting in tourism growth “Our Marketing College program is designed to provide and opportunity for our residents and communities.” applicable tools and working knowledge that our travel and – J.R. Shaw tourism professionals can immediately implement when Executive Director Visit Rogers promoting their destinations, attractions, hotels, and events.” the three-year program of the Southeast Tourism Society

– Monica Smith

Southeast Tourism Society President and Chief Executive Officer Instructors are travel industry professionals such as convention and visitor’s bureau executives, public relations practitioners, sales and marketing consultants, and research experts.

Study topics include online marketing strategies, creating an eye-catching and engaging tourism brochure, social media content planning and distribution, Google analytics, travel and tourism research, community engagement, economic impact studies, and budgeting. In addition to classroom work, students also must complete two projects that relate to their job while utilizing skills that were learned throughout the program.

“Since its inception almost 30 years ago, Marketing College has elevated the level of service and professionalism visitors receive when traveling to the Southeast and has supported efforts to increase economic development through tourism. We’re proud to be a part of that positive impact throughout the region,” said Tonja Smith, Marketing & Communications Manager for STS.

Luke Wiggins

Director of Sales | Visit Rogers w w w.Roger sL owell.c om | NOVEMBER2021

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I N D U ST R Y

Rogers-based Pel-Freez Celebrates 110 Years with Rogers Historical Museum Exhibit

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el-Freez Foods and Pel-Freez

science research and diagnostics. By the

Biologicals, LLC have partnered

1970s, Pel-Freez Biologicals had become the

with the Rogers Historical

major revenue source for the company as they

Museum to curate a retrospective

expanded into the global market.

exhibit: Pel-Freez: 110 Years in

Food and Science.

Though a transition of ownership

In 2020, Mercure Capital acquired PelFreez Food and Biologicals from the Dubbell family. Today, the company continues to

took place more than a year ago, a private

process rabbit meat and produce biologicals

reception and ribbon cutting with the Rogers-

that are used in organ transplant donor

Lowell Area Chamber of Commerce kicked off

matching, pharmaceutical research, vaccine

the exhibit on October 15, recognizing the

evaluation and more. This exhibit features

significant accomplishments of this unique,

objects from the Pel-Freez collection,

privately owned company. In addition to a

including photographs, advertisement

preview of the museum exhibit, the reception

memorabilia, biological samples, and lab

included a presentation led by Pel- Freez CEO,

equipment.

Dr. Brian Bonk, commemorating highlights of Pel-Freez’s 110 years in operation. $2.1 Million Expansion will Increase Workforce 50 Percent Beginning in 1911, the Pelphrey-Dubbell

Pel-Freez recently announced a $2.1 million facility expansion that will increase its workforce by nearly 50%. The expansion would add approximately 40,000 square feet of new facilities across the company’s farms in

families built Pel-Freez from a small, family

Gentry and laboratories in Rogers, including

rabbit meat processing company into the

its rabbit farm operations, rabbit processing

largest producer of rabbit meat in the nation.

facilities, biomedical manufacturing facilities

Since the 1950s they have also used animal

and research and development capabilities.

tissues for use in the advancement of medical

The expansion is expected to add 31 jobs.

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Kid-Sized Care

When & Where You Need It

As the first and only pediatric hospital in the region, we’re proud to deliver care where our children live, learn and play.

Whether it’s an emergency in the middle of the night or well-child visits, we’re here to make kids better today and healthier tomorrow.

Emergency Department Primary Care 2601 Gene George Blvd.

Springdale, AR 72762

Specialty Care Imaging

Find us at

archildrens.org/northwest w w w.Roger sL owell.c om | NOVEMBER2021

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Chamber Celebrates 2021 Arkansas Chamber of Commerce Week

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he week of October 18-22 was

community development (including education

provides resources and help implementing

proclaimed as Chamber of Commerce

and leadership programs, DEI - diversity, equity &

the Downtown Rogers Initiative Plan. They

Week in Arkansas by Governor Asa

inclusion initiatives, and long-range community

focus on increasing the number of businesses,

Hutchinson. The Rogers-Lowell Area

planning to improve the quality of life for everyone).

employees, and residential properties in

Chamber of Commerce honored the

week by celebrating the positive impact that local

The Chamber’s staff that supports and leads the mission-work include:

chambers of commerce have on their community

the downtown core. They also cultivate strong relations with existing businesses and government entities, identifying opportunities

and their members, and by sharing more

ECONOMIC DEVELOPMENT |

to activate underutilized properties, connecting

information about the mission-work we do.

New job creation and

potential partnerships, and facilitating business

business expansion impact

relations to maximize resources for downtown

businesses by creating

and the surrounding community.

Mission 5 Our mission is working hard every day to be the Voice of Business and Keeper of the

meaningful opportunities to sell goods and services

DOWNTOWN ROGERS (DTR) INC. |

Community Vision and to create a cohesive and

to new businesses and residents. Our Economic

Downtown Rogers (DTR),

connected “place” where people want to live,

Development Division works with industries

Inc. creates experiences

work, invest and play.

both large and small to increase job growth

designed to bring our

and business expansion. They also work with

community together in

business and building community through mission-

To accomplish our mission, we’re growing

individuals to support and increase our growing

the downtown district

based strategic focus areas and collaboration with

small business community.

our members, partners, and investors.

to celebrate the past and embrace the future. They work hard to make downtown

DOWNTOWN DEVELOPMENT | Our

a destination where people can explore

development (including downtown development

Downtown Development

our historic brick streets and buildings and

and workforce recruitment and retention),

division is the primary

enjoy fun, recreational activities. It’s all about

advocacy and government affairs, small business

point-of-contact for

uniting the downtown area’s unique mix of

and entrepreneurial development, destination

economic development

creatives, artisans, cuisine, and entertainment.

marketing and management (Visit Rogers),

in Downtown Rogers and

These five key focus areas include economic

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GOVERNMENT AFFAIRS &

ACCOUNTING & FINANCE | Our

ADVOCACY | Our Government

Accounting and Finance

Affairs division serves as

division prepares useful,

the link between members

relevant, and clear financial

and local, state, and federal

information and statements

government by advocating

for the Chamber in

for pro-business and quality of life issues that

accordance with generally accepted accounting

are important to Northwest Arkansas. They also

principles (GAAP) in the U.S. Working with both

engage in activities that produce long-term

internal customers and external partners, they

positive impacts including voter registration

provide the right data to the right people at the

and education, engagement of members in the

right time to facilitate our organizational success.

political process and continuously improved

They also support the human resource needs of

outreach efforts.

the organization.

COMMUNITY DEVELOPMENT |

CUSTOMER SERVICE | Our

Programs in our

Customer Service

Community Development

division has a reputation

Division impact and

of delivering excellent

enhance the quality of life

customer service to

in Rogers, Lowell, and the

external and internal

region. They are committed to expanding our

customers. They ensure cohesion within the

diversity, equity, and inclusion (DEI) initiatives to

Chamber and Community through effective

better welcome the growing number of residents,

communications, processes, and procedures.

workers, and visitors from all backgrounds. They

In addition to supporting the Chamber’s goals,

also support educational programs and help

they help our visitors, members, new residents,

develop our leaders for the future.

and board members get information they need to know.

MEMBER SERVICES | Membership in the Chamber

MARKETING COMMUNICATIONS |

is a direct investment in the

Our Marketing

work we do to grow business

Communications division’s

and build community. Our

work impacts the Rogers-

Member Services division

Lowell Area, Chamber

helps you understand how to connect, invest,

members and partners,

and grow with us. Whether you are a community

and the business community. They deliver easily

partner, member, or both, we provide “over-the-top”

accessible, essential, and up-to-date information

customer service by offering valuable information,

about local businesses and our community by

services, and programs to deliver value and return

sharing stories about the Chamber’s mission-

on your investment with the Chamber.

work, accomplishments, strategic programs,

and major events. They also help to unify VISIT ROGERS - DESTINATION

communications and messaging into “one trusted

MARKETING ORGANIZATION

voice” for our community.

(DMO) | Visit Rogers creates economic opportunity for our community by attracting meetings, conventions, tournaments, events, and leisure visitors to the city of Rogers and Northwest Arkansas. Overseen by the Rogers Advertising and Promotion Commission, Visit Rogers is our Destination Marketing Organization responsible for marketing the city to visitors.

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• Helps Businesses Gain Competitive Advantage & Sustain Success • Attracts Top Talent to the Region with Quality-of-Life Initiatives

ADVOCACY & GOVERNMENT AFFAIRS • Represents the Voice of Business Locally, Statewide and Nationally • Prioritizes the Regional Legislative Agenda

Vision 100 - The Next Five Years | 2022-2027 As the Keeper of the Community Vision, the Chamber’s missionwork is focused on implementing our Vision 100 Community Action

• Passes Business-Friendly Legislation • Influences Long-Term Prosperity and Quality of Life

SMALL BUSINESS & ENTREPRENEURIAL DEVELOPMENT

Plan for the Rogers-Lowell Area. Vision 100 is what our community has

• Helps Entrepreneurs Start, Run and Grow Businesses

envisioned for itself in anticipation of the population reaching 100,000

• Enables Small Business Success

in less than 15 years.

• Supports Minority-Owned Business Needs

We built our vision for the future by convening community tables and collaborating with our residents and leaders to ensure we represented our community’s values. We are now aligned with a shared vision and ready to get to work on the next five years.

The Vision 100 Resource Campaign funded our mission-work for the

• Promotes Small Businesses to Increase Visibility and Awareness

ECONOMIC DEVELOPMENT • Attracts, Retains and Expands Business and Industry

next five years through investments and contributions from our business

• Grows Tax Base to Fund Education, Public Safety, and Infrastructure

members and community partners. We thank you for the support.

• Creates Jobs and Career Opportunities

Why We Do What We Do We want to make the Rogers-Lowell Area “the center of world-class business, welcoming communities, and opportunities for all” – that’s our Chamber’s Vision. Our mission-work builds a place where people want to

• Develops Talent Pipeline Required for World-Class Businesses

DESTINATION MARKETING & MANAGEMENT • Increases Tourism Revenue for Regional Businesses

visit, live, invest, work and play. That achieves prosperity for everybody.

• Generates a Return on Tourism

COMMUNITY DEVELOPMENT

• Drives Quality of Place Opportunities

• Builds a Vibrant, Safe & Welcoming Community • Prepares Leaders for Future Regional Challenges

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Marketing Investment • Champions and Sustains Destination’s Quality of Life Learn more about our Vision 100 Resource Campaign at RogersLowell.com.

Did you know?

The Rogers-Lowell Area Chamber of Commerce is a nonprofit business and community development organization serving Rogers, Lowell, and all of Northwest Arkansas. While we work in close partnership with the city governments in Rogers and Lowell, we are a private entity and not a government agency. Working with our members, partners, and investors, together we are the trusted source for growing our region’s business, activating high-impact leaders, and building a strong and diverse community.

Ultimately, we help create a cohesive and connected community where people want to visit, live, invest, work, and play.

The Rogers-Lowell Area Chamber of Commerce is 5-star accredited by the United States Chamber of Commerce, one of fewer than two percent to receive that designation out of 7,000+ Chambers of Commerce across the country.

Founded in 1922, the Rogers-Lowell Area Chamber of Commerce will celebrate its Centennial Anniversary in 2022, thanks to our members, partners and investors who have supported us for the past 100 years.

NOVEMBER 18, 2021 11:30 a.m. - 1:00 p.m.

NorthWest Arkansas Community College Walmart Auditorium at the Shewmaker Center 1000 S.E. Eagle Way | Bentonville, AR 72712 The Women In Industry Panel is an opportunity to hear from three women leading their field in careers typically associated with men. Moderated by Good Day NWA Co-Host Jaclyn House, the Women In Industry Panel will feature women in manufacturing, construction, and telecommunications. Attendees will be able to hear these women share their stories, learn about some of the unique challenges they face as women leaders in traditionally male-dominated careers, and can ask questions of their own.

L E A R N MOR E AT R OGE R S LOW E LL. CO M

WHENEVER. WHEREVER. YOUR MOST WATCHED MORNING TEAM

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“Golfing with a Shotgun” | Chamber Hosts 4th Annual Sporting Clays Classic

T

SPORTING CLAYS CLASSIC RESULTS A.M. FLIGHT |

1st: Norwood Construction 2nd: Great Southern Bank 3rd: Legacy National Bank

he Rogers-Lowell Area Chamber of Commerce’s 5th Annual Sporting Clays Classic was held at Gunsmoke Sporting Clays in Garfield on October 8. Shooters showed up to “golf with a shotgun” and connect with other business professionals on the

P.M. FLIGHT |

range. Participants were provided breakfast, lunch, snacks, ammo,

goodie bags and beverages.

This event features a variety of shooting stations, with each station

presenting a different challenge for shooters. Some clay pigeons are launched

1st: NOF Technologies 2nd: Legacy National Bank 3rd: Mercy Hospital Northwest Arkansas

high into the air, some parallel to the machine, and some even bounce across the ground to test the shooters’ aim.

A.M. Flight 1st Place Winner | Norwood Construction

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Proceeds from this event are invested back into economic development initiatives of the Chamber.

P.M. Flight 1st Place Winner | NOF Technologies

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Sixth Annual Frisco Inferno BBQ Competition Held in Downtown Rogers

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otary Club of Downtown Rogers presents Frisco Inferno September 25 - its 6th annual barbecue competition and food tasting. The fundraiser supports the mission

of the club while inviting the Northwest Arkansas community to vote for their favorite pork butt samples prepared by teams of corporate groups, backyard barbecue experts and restaurant owners.

The sixth annual Frisco Inferno BBQ Competition returned to downtown Rogers September 25. The culinary event is sponsored by Rotary Club of Downtown Rogers and proceeds of team registration fees, sponsorships and in-kind donations support the mission of the club.

Judges’ Choice Winner | Cargill/NWA Food Bank team #8

Locally owned businesses and international corporations play a role in making this event a success. Global companies like Tyson and Sam’s Club donated pork butts, Las Palmas Corporation gave financial support and Kingsford Charcoal jumped into the fire as a sponsor of live music on the Butterfield Stage.

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People’s’ Choice Winner | Ozark Fog Connection team #15

The community also plays an important role and the reason everyone gets excited about this event.

General admission tickets are made available to attend the People’s Choice Food Tasting and each attendee votes for their favorite pork butt. Samples were prepared by 18 teams made up of corporate groups, backyard barbecue experts and restaurant owners. Additional activities included live music, a beer garden and a COVID 19 Vaccination booth.

Event’s Popularity Keeps Growing Rotary Club of Downtown Rogers has presented the Frisco Inferno and served up good eats as both a stand-alone event and part of other regional festivals. The event was first launched during Frisco Festival in 2015. In 2018 the club collaborated with the Rogers-Lowell Area Chamber of Commerce and Visit Rogers to cross-promote The Good Life Experience. In 2019 Bikes Blues & BBQ invited Frisco Inferno to serve as the official BBQ provider of the popular motorcycle rally. In 2021, Rotarians made adjustments to incorporate COVID-19 safety protocols and the newly renovated Railyard Park and Butterfield Stage. But one thing stays the same: the event is always at home in Downtown Rogers.

Preserving the Culture and History of Barbecue in America The relationship with Kingsford Charcoal came with the opportunity to showcase the company’s role as a leader in barbecue for more than 100 years. Kingsford, a wholly owned subsidiary of The CLOROX Company, is committed to preserving the culture and history of barbecue in America and investing in its future. Kingsford sponsored live music on the Butterfield Stage during the 2021 Frisco Inferno.

Downtown Rogers is Open for Business Rick McLeod, Farmers Insurance Agent, headed up the steering committee. “After cancelling the event in 2020, we made the decision to hold the Frisco Inferno knowing we had the opportunity to spread out along 1st Street, offer hand sanitizer and masks and continue to offer an event that supports our Downtown Rogers community while raising funds for the Rotary mission.”

Rotary worked with the City of Rogers and the local medical community to offer a COVID-19 vaccination information during the event. McLeod said. “Downtown Rogers is the perfect place for a relaxed experience. We wanted the community to know Downtown Rogers, Arkansas is open for business.”

“Rotary is taking action in response to the pandemic as our club supports COVID-19 vaccination and continued prevention efforts at home and around the world,” continued McLeod.

“Tapping into decades of experience in bringing polio to the brink of eradication, Rotary members worldwide are helping health authorities communicate lifesaving information about COVID-19 and vaccinations, combatting misinformation, and supporting fair and equal access to vaccines,” McLeod said.

Winners People’s Choice Winners 1. Ozark Fog Connection team #15 2. TxAr House team #5 3. Cargill/NWA Food Bank team #8

Judges’ Choice Winners 1. Cargill/NWA Food Bank team #8 2. Buzzard’s Pizza team #3 3. Beaver Lake Bistro team #1

w w w.Roger sL owell.c om | NOVEMBER2021

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MEMBER SP OTLIG HT :

Teslar Software

F

ounder and CEO Joe Ehrhardt started Teslar Software in 2008 to provide automated workflow and portfolio management

Honored with “Best Solution for Lending” Teslar was also honored with the Best Solution for Lending award

tools to help community financial institutions. Their vision is to

in the 2021 Best of FinXTech Awards that recognize the efforts of

empower bankers, streamline processes, and integrate multiple

emerging financial technology solutions. Their work received praise

systems. Ehrhardt’s venture began as 3E Software, exporting

in publications such as Forbes, Banking Strategies, American Banker,

loan data for the FDIC, and they have steadily grown ever since.

Creative Entrepreneurship leads to Growth Strategy Pivot Teslar Software, based in Springdale, quickly pivoted from their

Yahoo Finance and more.

Learn more about Teslar Software by contacting them at (479) 9270200 or visit www.teslarsoftware.com. Tell them you saw their Member Spotlight in the Chamber Voice of Business Newsletter.

existing growth strategy in 2020 to help with processing Paycheck Protection Program (PPP) loans. Though it was a challenge for the company, they ended up processing over 22 percent of all PPP loans in the United States in 2021.

Recognized as a “Best Place to Work” In April, they were recognized by Arizent and Best Companies Group as one of the 2021 Best Places to Work in Financial Technology. Teslar was acknowledged for its benefits, positive and transparent culture as well as its

Have a Story You Wish to Spotlight?

Let us hear from you if your business has a Member Spotlight story for the Chamber Voice of Business newsletter.

Contact Justin Freeman, Marketing Communications Specialist.

investment in its employees’ professional development.

Save the Date!

December 3, 2021

7:00 pm - 9:00 pm in Downtown Rogers East on Poplar, North on 1st, West on Walnut and South on 7th streets | Rogers, AR 72756

CLICK HERE to read rules, regulations, and unit descriptions.

RAIN OR SHINE EVENT! Santa loves to visit Rogers during the holiday season, when the streets of downtown are decked-out with Christmas cheer, gearing up for the annual Christmas Parade. The sidewalks are lined with naughty and nice children alike, to enjoy beautiful floats that pass by. Santa Claus makes his appearance at the end of the parade to the delight of all the kiddos.

Event Sponsor

PARADE ENTRY REGISTRATION CLOSES NOVEMBER 19.

There are two entry categories: FLOAT (large vehicles, trucks and trailers) and NON-FLOAT (marching/walking groups, cars and bands).

The parade entry fee is $35 up to 100 feet. There will be an added $10 fee for each additional 50 feet. All school bands are free. Entry must be submitted with a completed Parade Application (click this ad to register online) by November 19.

Application fee is non-refundable.

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FREE PROGRAM | REGISTRATION REQUIRED AT ROGERSLOWELL.COM

Northwest Arkansas Emerging Leaders (NWAEL) has developed a certification program for board service to assist emerging leaders in pursuing leadership and service positions and to create a reputable source for organizations to recruit emerging talent to serve in leadership capacities.

PROGRAM FOCUSES ON FOUR KEY AREAS OF BOARD SERVICE

NWAEL will present its bi-annual Board Service Certification program for emerging leaders on Friday, November 12, 2021. Due to public safety and out of an abundance of caution, we will be hosting this class online via Zoom. The program will focus on four key areas of board service: commitments and expectations, legal and ethical considerations, finance, and fundraising. We will kick-off on November 12 and the following areas will be covered on subsequent Fridays.

AGENDA

Session 1: November 12 - Overarching Principles and Core Responsibilities of Board Service Session 2: November 19 - Legal and Ethical Considerations of Board Service Session 3: December 3 - Financial Considerations of Board Service Session 4: December 10 - Your Role in Fundraising

To register visit RogersLowell.com For more information about NWA Emerging Leaders visit NWAEmergingLeaders.com

Purchase Your Advertising in The Good Life Destination Guide

Space Now Available for the 2022-2023 Digital Publication Don’t miss this members-only opportunity to advertise in the annual tourism and relocation destination guide.

The award-winning magazine features maps, restaurants, lodging lists, regional activities and attractions, and resources for visiting, living, working and playing in the Rogers-Lowell Area.

This year’s edition will again be published digitally, offering advertisers our Digital Advertising Value Packages loaded with enhanced online value to complement display ads.

Choose from five value packages: Platinum, Gold, Silver, Bronze and Basic. ocating to iting or rel you are vis plore this guide to Whether ll Area. nsas, ex ka Ar gers-Lowe st Northwe e in the Ro e Good Lif discover Th

Learn More and Download An Advertising Contract Today!

All Advertising Contracts and materials are due January 31, 2022.

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Matrix Racquet Club Receives 2021 USTA Outstanding Facility Award

T

he United States Tennis Association has announced that Matrix Racquet Club in Lowell is a winner of the USTA’s annual Outstanding Facility Award, which recognizes excellence in the construction and/or renovation of tennis facilities throughout the country.

Matrix Racquet Club is home to 33 racquet sport courts (Tennis,

Pickleball, and Padel), three boutique fitness studios, and a healthy cafe.

A wide range of programming, from beginner red ball clinics to highperformance clinics meant to support and develop players to the highest levels, ensures everyone can enjoy and learn the game at their own pace.

In addition, numerous tournaments are held at the facility, such as the ITA/UTR College Circuit, USTA Junior Circuit, and UTR Open Play among many others.

“Great tennis facilities like the Matrix Racquet Club help us to grow the game at the grassroots level, and we are proud to recognize them for their ongoing impact on the sport of tennis,” said Craig Morris, Chief Executive, Community Tennis, USTA. “Matrix Racquet Club has embraced many key tennis initiatives and kept the sport at the forefront of its community each year.”

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Eagle Watch Tours, Other Programs Offered at Hobbs State Park – Conservation Area

T

he Bald Eagle has been the national emblem of the United

• November: 6, 7, 13, 14, 27, 28

States since 1782 and for Native Americans a spiritual symbol

• December: 4, 5, 18, 19, 23, 26, 27, 31

for far longer than that. These majestic raptors (birds of prey)

• January: 1, 2, 3, 8, 9, 15, 16, 17, 22, 23, 29, 30

are seen migrating through Northwest Arkansas November

• February: 5, 6, 12, 13, 19, 20, 21, 26, 27

through February, mainly around bodies of water since fish are

the main element of their diet.

Tickets must be purchased in advance. Adults: $15.00 + tax.

Children: 6-12 $7.50 + tax. Tours depart Rocky Branch Marina promptly

An easy, comfortable way to view and get photos of these gorgeous

birds is on one of the Eagle Watch Tours offered by Hobbs State Park –

at 3:00 p.m. To make reservations, call Hobbs State Park at (479) 789-5000.

Hobbs State Park also offers a variety of otherseasonal events. View their full list of November programs at RogersLowell.com and look out for

Conservation Area on beautiful Beaver Reservoir.

Many dates are available this eagle watch season:

more events as the new year begins in 2022.

ORT and Crystal Bridges Museum of American Art Announce Call for Local Artists

O

zark Regional Transit (ORT),

public transportation to both the rural and

Bridges Museum of American

urban residents of the four-county area within

Art’s staff and artist Octavio

the region.

Logo, are looking for local

artists to create an original artwork celebrating the importance of public transit.

Since the Spring of 2021, their respective institutions have been collaborating within the framework of the Arts and Social Impact Accelerator Program (ASAP) to bring about awareness and positive direction to and for public transit in Northwest Arkansas. The selected work will be wrapped around the outside of an ORT bus and will travel daily throughout Northwest Arkansas in 2022.

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ORT provides safe, reliable, and affordable

in coordination with Crystal

C h a m b e r Vo i ce | N OV E M B E R 2 02 1

Proposals will be accepted through November 29. More information is available here.

Championship Winner Nasa Hataoka lifts this year’s trophy

Nasa Hataoka Wins 2021 Walmart NW Arkansas Championship Presented by P&G Photos provided by Octagon

T

he Walmart NW Arkansas Championship presented by P&G returned to Pinnacle Country Club August 24-30 for the 14th annual year, with Austin Ernst taking home the 2020 #NWAChampionship title. The tournament did not permit fans onsite in efforts to promote the health and safety of the

community and was postponed from its original dates in June due to the COVID-19 pandemic. Despite these changes, the #NWAChampionship and its partners contributed over $180,000 to local organizations including Arkansas Children’s Hospital Northwest, NWA Food Bank and Mercy Hospital Foundation.

The Walmart NW Arkansas Championship presented by P&G celebrated its 15th anniversary September 20-26 in Rogers, with Nasa Hataoka claiming the 2021 #NWAChampionship title. The event featured a week-long schedule of community-driven events including the 5k @ the LPGA benefiting Mercy, the BITE Experience @ the LPGA and various kids programming.

Prior to the event, representatives from Tyson Foods alongside Walmart and the #NWAChampionship presented a $20,000 donation and 40,000 lbs. of protein to the Northwest Arkansas Food Bank to kick-off festivities.

Representatives also presented donations to Arkansas Children’s Hospital Northwest and the Mercy Health Foundation.

The tournament will return next fall, slated to take place September 19-25, 2022 at Pinnacle Country Club.

#NWAChampionship Making Positive Impact in the Region “The Walmart NW Arkansas Championship presented by P&G is a wonderful tradition for our community, offering an affordable and accessible event for the entire region to enjoy,” stated Dan Bartlett, Walmart Executive Vice President, Corporate Affairs. “We are looking forward to the return of the #NWAChampionship next fall and for the opportunity to continue to use the tournament as a platform to make a positive impact in our home region.”

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Natural State Beer Co. of Rogers Raises Over $20,000 for Local Charities during Inaugural Oktoberfest Fundraiser

O

ver 250 people attended

KombiKegNWA was on hand to help pour beers

donors and a huge thank you to the volunteers

the first-ever Oktoberfest

from their vintage VW van converted into rolling

who helped host, serve, provide security and

Fundraiser at Village on the

taproom on wheels, and further enhanced

fundraise with us throughout the day.”

Creeks, Saturday, September

the experience by providing tailgate quality

18. Natural State Beer

experience when they flipped up their roof and

Company hosted a beer festival fundraiser

broadcasted the Razorback football game while

presented by Kingsford™ Charcoal, and

patrons tasted beer.

sponsored by Mars Wrigley, First National Bank of NWA, Rogers, and Team Direct Mgmt.

Brews, Giveaways, Music, BeerPairing Dinner and Razorbacks!

Co-owners, Mark A. Smith of Rogers and Dan Clous of Naperville, Illinois coordinated an outdoor event that boasted 12 local and

Honorary chairperson, Andrea Albright was

Supporting NWA Charities All sponsorship monies, the proceeds from ticket sales and cornhole games supported the NWA Food Bank, the Children’s Advocacy

on hand most of the day to participate in the

Center of Benton Co., and Autism Involves Me

festivities and mingle with the crowds, as well as

- all charities based in Northwest Arkansas and

co-host the pairing dinner. Later this year, Andrea

supporting the surrounding communities.

will help brew a special batch of beer at Natural

In all, $20,025 was raised and split among

State Beer Co. that will be released in early 2022

the three organizations providing over 53,000

as part of their kickoff for annual fundraising.

meals to families in need in NWA through

When asked why they hosted the event,

the NWA Food Bank; over 13 forensic medical

regional breweries serving over 20 different

co-founder, Mark A. Smith stated, “It’s an easy

exams or 45 counseling sessions for victims of

beers, over $4,000 in giveaways and a full day

decision to make as our business would not be

child abuse through the Children’s Advocacy

of live music and food. It also included a special

here if not for the support of the community,

Center; and will help numerous families and

beer-pairing dinner at Modoko Asian Kitchen

and this is just one of many ways we can give

school programs in Northwest Arkansas offset

designed to showcase the fusion of flavors

back to that same community supporting us.”

costs incurred while serving those with special

and how complimentary foods and beverages

Co-owner, Dan Clous says, “We owe a debt

needs associated with autism through Autism

can elevate the sensory experience in meals.

of gratitude to all the breweries, and food

Involves Me.

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C h a m b e r Vo i ce | N OV E M B E R 2 02 1

Burrell Behavioral Health Awarded $625,000 Grant for Mental Health Education B E H AV I O R A L H E A LT H

B

On average, one person dies by suicide every 16 hours in Arkansas. With new funding, Burrell Behavioral Health will be able to expand its efforts to prevent suicide by increasing understanding and recognition of warning signs, helping individuals learn the correct skills to help and support to someone who may be in a mental health crisis. urrell Behavioral Health has been awarded a Mental Health

Grant dollars will support school personnel, community service

Awareness Training Grant from the Substance Abuse and

providers, community members, emergency first responders, law

Mental Health Services Administration (SAMHSA). This grant

enforcement, veterans, armed services members and their families, and

will allow Burrell, one of the largest Community Mental Health

others. These individuals and groups will receive suicide prevention and

Centers in the United States, to continue to provide trainings

Mental Health First Aid training to recognize the warning signs of suicide,

to help reduce mental health stigma through education.

The $625,000 grant will be paid out over the next five years

($125,000 per year). It will fund trainings for 2,400 individuals on how to appropriately and safely respond to those who might be struggling with their mental health.

This grant will allow Burrell to further support the nine counties that it currently serves in Northwest Arkansas: Boone, Madison, Baxter, Washington, Benton, Carroll, Marion, Searcy, and Newton. With the funding,

mental health or substance use crisis, and how to connect someone to resources that can help.

Burrell’s Program Goals • Training community members and community partners to recognize the signs of mental health disorders and refer those in need to available resources.

• Establishing referral pathways with community partners to

Burrell will be able to offer trainings to a catchment area of 642,000 or 21.4%

refer individuals with signs or symptoms of mental illness to

of all Arkansans (American Community Survey, 2018).

appropriate services.

Helping Arkansas’ Most Vulnerable Citizens Burrell Arkansas President Elizabeth Avery said these funds will be vital in helping the organization provide necessary and relevant trainings to

• Developing new partnerships with emergency services personnel, law enforcement, fire department personnel, and veterans to identify persons with a mental disorder and employ crisis de-escalation techniques.

Arkansas’ most vulnerable citizens.

“Through these proven trainings, even individuals without mental health backgrounds will be able to provide support and resources to individuals in distress. These funds will be especially helpful in light of the mental health crisis that has affected so many of us following COVID-19,” Avery said.

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C h a m b e r Vo i ce | N OV E M B E R 2 02 1

Member Restaurants Open for Thanksgiving Find a Member For more information about these member businesses including addresses and phone numbers, consult the RogersLowell.com Online Business Directory.

Please call ahead to confirm holiday openings and hours.

Casey’s General Store Cherokee Casino & Hotel Choctaw Casino Cracker Barrel Downstream Casino European Gourmet Of NWA Fast Lane Entertainment Golden Corral Jiffy Kwick King Burrito River Bend Casino & Hotel Ruth’s Chris Steak House Saltgrass Steakhouse of Rogers Scooter’s Coffee Smoothie King Starbucks Coffee Taqueria Real Jacona Tortilleria La Popular Whataburger Workman’s Travel Center w w w w. R. Ro og ge er rssLLoowweellll.. cc o m | N O V E M B E R 2 0 2 1

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NEW MEMBERS | September 2021 AMERECON INC. SECURITY

JM ROOFING INNOVATIONS & CONSTRUCTION

ROGERS, AR 72756 AMERECON-INC.BUSINESS.SITE SECURITY - PATROL & SERVICES

P.O. BOX 534 | ROGERS, AR 72757 (479) 381-0006 | WWW.ROGERSROOFINGPROS.COM CONTRACTORS - ROOFING

BEST TITLE LLC

LINDSEY & ASSOCIATES - MARIA FAIRCHILD

3201 S. MARKET ST. #106 | ROGERS, AR 72758 (479) 337-4543 | NWABESTTITLE.COM TITLE COMPANIES

3801 W. WALNUT ST. | ROGERS, AR 72756 (479) 640-6198 | WWW.LINDSEY.COM/AGENTS/DETAILS/7151/MARIA-FAIRCHILD REAL ESTATE - COMMERCIAL AND RESIDENTIAL

BRICK LANE

MATRIX RACQUET CLUB

113 S. 2ND STREET | ROGERS, AR 72756 BRICKLANEBOOKS.COM BOOK DEALERS, STORES & DEPOSITORIES

1219 MILLS LANE | LOWELL, AR 72745 (479) 263-2178 | WWW.MATRIXCLUB.COM CLUBS-COUNTRY & TENNIS

CREEKS GOLF & RV RESORT

STARBUCKS COFFEE

1499 S. MAIN ST. | CAVE SPRINGS, AR 72718 (479) 248-1000 | WWW.NWARVRESORT.COM RV PARKS

105 N. BLOOMINGTON ST. | LOWELL, AR 72745 (479) 779-2069 | WWW.STARBUCKS.COM COFFEE HOUSES

EVEREST REHABILITATION HOSPITALS NWA 4313 PLEASANT CROSSING BLVD. | ROGERS, AR 72758 (479) 341-4003 | WWW.EVERESTREHAB.COM HEALTH CARE - REHABILITATION

September 2021

03 NUTRITION

2301 W. WALNUT ST., STE. 19, ROGERS

ANA (ARTISTS OF NORTHWEST ARKANSAS) ART GALLERY 121 W. WALNUT ST., ROGERS

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C h a m b e r Vo i ce | N OV E M B E R 2 02 1

BUD ANDERSON HOME SERVICES – ATCHLEY AIR 345 E. MAIN ST., FARMINGTON

September 2021

DALBY DENTAL CARE

125 PRESIDENTIAL DR., STE. A, LOWELL

NATURAL STATE PEST CONTROL

Ribbon Cutting Sponsor

DC SPARKS CONSTRUCTION

FIRSTLIGHT HOME CARE

PENMAC STAFFING

RITTER COMMUNICATIONS

SERC PHYSICAL THERAPY

STERLING BANK

8871 LOLA JEANE LN., ROGERS

223 E. MONROE AVE., LOWELL

1127 S. GUTENSON ROAD, STE. 110, SPRINGDALE

SAM’S FURNITURE DESIGN GALLERY

1000 SE WALTON BLVD., STE. 18, BENTONVILLE

207 E. MONROE AVE., STE. B, LOWELL

5078 NORTHGATE ROAD, STE. 220, ROGERS

1101 S. 52ND ST., ROGERS

4576 HIDDEN CREEK LN., SPRINGDALE w w w.Roger sL owell.c om | NOVEMBER2021

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MEMBERSHIP RENEWALS | September 2021 30+ YEARS

Daisy Outdoors/Gamo Airguns/BSA Optics - 54 years Glad Manufacturing Company - 50 years Rogers First Church of the Nazarene - 39 years Innisfree Senior Living Community - 35 years Lost Bridge Marina - 34 years Northwest Technical Institute - NTI - 32 years Technical Machining Services, Inc. - 31 years

21-30 YEARS

Birdeye Printing Dilly Dally’s Habitat for Humanity of Benton County, Inc. McDonald Eye Associates Outdoor Cap Company, Inc. Stafford & Westervelt, Chartered Technical Laser Service

11-20 YEARS

All Dogs Clinic, PLLC Bariola’s Pizza Burrell Behavioral Health Devereux Management Company Don Brick Excavating & Construction Ferguson Immigration Law Holiday Inn & Suites Information Solutions Team, LLC King Burrito & Taqueria Little Sunshine’s Playhouse Metal Central Olive Garden Italian Restaurant The Peel Compton Foundation Ruth’s Chris Steak House Sharum’s Garden Center NWA, Inc. TEC Staffing Services Thrifty Backyard Portable Buildings & Thrifty Car Sales UL Waste Management of Northwest Arkansas

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C h a m b e r Vo i ce | N OV E M B E R 2 02 1

6-10 YEARS

Apex Family Medial Clinic Beaver Watershed Alliance City Title & Closing, LLC Dalby Dental Care DW2 Video Productions Mojitos Modern Mexican Grill Museum of Native American History NWA Wedding Ideas Directory Summit Heating and Air, LLC T. Michael’s Salon & Spa Vanguard Cleaning Systems of the Ozarks

2-5 YEARS

American Red Cross Serving NWA Caddell Construction Center Pointe West Apartment Homes Compassion House DS Sparks Construction, LLC Frost Oil Company Heather Adams Dentistry JT’s Tri-Tip Grill Life Strategies Counseling Inc. Meridian at Walnut Creek Old Chicago Pizza & Taproom Optimum Health Insurance Pacific Group Palmer Violin Shop Primrose School of Rogers at Pinnacle Hills SubieGurus Thaden School

1 YEAR

Golf USA NWA The Higher Calling Agency, Inc. DBA GEICO Local Office JS Creative MHP/Team SI Pittman’s Professional Landscaping & Tree Trimming True Self Recovery

Chamber Business Connect & Educational Events The Rogers-Lowell Area Chamber of Commerce hosts a variety of events to help build your network and learn.

Below are the upcoming events to note. For more event details and to register, visit us online at RogersLowell.com.

SPECIAL NOTE** | Participants of Events, Meetings & Gatherings As Northwest Arkansas gets back to business, the safety of our staff

With this in mind, see some of our events below with requirements

and our community is the number one priority. We want to ensure you

for in-person attendance or notes about ways to attend virtually. Be sure

that we take public health very seriously. In compliance with the health

to check RogersLowell.com, review our eNewsletters (Monday Memo and

directives and guidelines issued by Governor Asa Hutchinson and the

Calendar at a Glance), and follow us on social media for updates about our

Arkansas Department of Health, we are taking the necessary steps to slow

events and meetings as well as developments that might affect business in

the spread of COVID-19 and protect those of high risk.

Northwest Arkansas.

NOV

NOV

Every Wednesday

09

04

Presented By | Printova Signs & Graphics NOV Host Sponsor | Optimum Health Insurance

Location | Golden Corral Address | 2605 W Pleasant Crossing Dr., Rogers

Presented By | Citizens Bank Host Sponsor | TeleComp Location | TeleComp Address | 5104 S. Pinnacle Hills Pkwy., Rogers

NOV

Presented By | 7 Brew Coffee

Location | Grand Savings Bank Address | 4201 S. Dixieland Rd., Rogers

NOV

NOV

11

17

11

TOPIC | “NWA Progress” Presented By | Ritter Communications Location | Supply Chain Hall of Fame Address | 5111 W. J.B. Hunt Dr., Rogers

& Primrose Retirement Communities

Hosted By | Landers Toyota NWA Co-Sponsors | COX Media, Landmark PLC & Single Parent Scholarship Fund of NWA

Address | 411 S. Metro Pkwy., Rogers

Presented By | Nabholz Construction Location | Rogers-Lowell Area Chamber of Commerce Address | 317 West Walnut St., Rogers

Did You Know?

Donating door prizes for the Chamber's events is an effective strategy to gain awareness of your business and showcase your products and services! If you are interested in donating door prizes for 2022, come to this members-only Door Prize Luncheon on Wednesday, December 1.

December 1, 2021 11:30 am - 1:00 pm

Donate Door Prizes for 2022 Chamber Events

Free to Members | Click Ad to RSVP

We're Making Donating Door Prizes Convenient Bring all of the door prizes that you wish to donate for events next year with you. We'll earmark and store them, and ensure they are given away for you at the events you choose. It's a convenient way to donate your door prizes for the entire year all at once and a great opportunity to get your business name in front of event attendees.

This is an opportunity to market your business at 60+ Events in 2022!

w w w.Roger sL owell.c om | NOVEMBER2021

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